image

COVID-19 Resources

  • MAS: Small Business Virtual Session: People Leadership
    Contains 5 Component(s), Includes Credits Recorded On: 07/22/2020

    For many small to mid-sized promotional products companies, managing and inspiring employees can seem like a full-time job. Especially when the workplace is completely disrupted as with coronavirus and you don't have an HR professional on staff. Fortunately, you're not alone and PPAI provides the resources to manage and engage your staff. Join Affinity HR Group's Claudia St. John to discuss common people management challenges including: How to avoid legal landmines when hiring & onboarding new talent, essential policies and processes for businesses of all sizes and current COVID-19 considerations including tele-working, leave management and social distancing practices Bring your questions and suggestions to this interactive webinar!

    For many small to mid-sized promotional products companies, managing and inspiring employees can seem like a full-time job. Especially when the workplace is completely disrupted as with coronavirus and you don't have an HR professional on staff. Fortunately, you're not alone and PPAI provides the resources to manage and engage your staff. Join Affinity HR Group's Claudia St. John to discuss common people management challenges including: How to avoid legal landmines when hiring & on boarding new talent, essential policies and processes for businesses of all sizes and current COVID-19 considerations including tele-working, leave management and social distancing practices

    Bring your questions and suggestions to this interactive webinar! Please note participants will be asked to turn on their webcams and their computer mics during the breakout activity sessions throughout the entire virtual session. 

    Claudia St. John

    President

    Claudia St. John is President of Affinity HR Group, LLC – a national human resources consulting firm that serves as an affinity partner for PPAI members. Claudia is an HR professional with 20 years' experience in global human resources, employee benefits, management consulting and communications. She specializes in strategic planning, employee engagement, organizational development, recruitment and executive career management.

    Claudia's prior experience includes serving as senior consultant for Mercer Human Resources Consulting, the nation's top HR consulting firm, in Washington DC and Geneva Switzerland, Vice President for People for POMCO Group, Manager of the Blue Cross Blue Shield Association's National Labor Office and Senior Policy Associate for the AFL-CIO. She holds an undergraduate degree in employee benefits and labor relations from The American University and a master's degree in business and public administration from The George Washington University. She holds a Senior Professional in Human Resources (SPHR) certification and is a member of the Society for Human Resource Management and maintains many certifications in workplace testing.

    image


    1 Point

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. For those attending the on-demand session: please pause the session to complete each of the activities throughout the session.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Tactical Crisis Communication: Knowing What To Say And When To Say It
    Contains 4 Component(s), Includes Credits Recorded On: 06/10/2020

    A crisis of any kind can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. This session will be applicable for business owners and managers for business best practices beyond COVID-19.

    A crisis of any king can threaten your organization's brand image at a moment's notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. It is critical to send messages via proper channels to reach internal and external stakeholders. Award-winning branding and business communication strategist, Shakira Brown will share essential communication best practices to help instill trust and mitigate reputation damage on the onset of a crisis. Whether you're looking to bolster your reputation or better respond to situations at any time without notice, you'll learn the value of transparency and quick response. Plus, find out which crisis response tools to use and when to use them.

    Shakira M. Brown

    CEO

    Shakira M. Brown is an award-winning professional branding and business communication speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC, a firm that helps businesses get to the heart of why the customers/clients buy their goods and services, helping them clarify their message via strategic brand messaging. Brown is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won more than 13 industry awards in various disciplines for her work. Brown frequently shares her expertise at national conferences and corporate workshops as well as with the media, such as American Express Open, Crain’s Chicago, PR Week, Brand Week andSmart Money, and she is also a contributing writer for BlackEnterprise.com.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.