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Marketing And Advertising

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Content and subjects related to defining, promotion, target marketing, advertising or branding.

23 Results

  • Keeping Your Business 'Socially Connected' During Physical Distancing On LinkedIn

    Contains 3 Component(s), Includes Credits Recorded On: 04/08/2020

    In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships. The live session will be limited to a max of 100 participants, however the on-demand version will be available within 24 hours of the live session.

    We've all heard the new term "Social Distancing" and have felt the impact on our businesses.  With more of us (as well as our clients) working from home, it's become even harder to remain connected to our clients. In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships: clients, referral partners, prospects and COI's (centers of influence), and finally why a value-centric profile is so important in the current situation we find ourselves in.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

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    1 Credit


    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Branding: Not Just Icing On A Cupcake

    Contains 4 Component(s), Includes Credits Recorded On: 01/30/2020

    In this webinar, Sara Webb with InTandem Promotions will be sharing tips and tricks that she has learned over the past 20 years on branding. Not only has she worked as a sales professional within the industry, but also for her own organization, building it to a multi-million-dollar business. Start 2020 with a plan, fresh ideas and a different approach to branding yourself, your organization and your business. You'll discover that branding is not just icing on a cupcake!

    In this webinar, Sara Webb with InTandem Promotions will be sharing tips and tricks that she has learned over the past 20 years on branding. Not only has she worked as a sales professional within the industry, but also for her own organization, building it to a multi-million-dollar business. Start 2020 with a plan, fresh ideas and a different approach to branding yourself, your organization and your business. You'll discover that branding is not just icing on a cupcake!

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created.     In owning InTandem, Sara has built not only a personal brand but also the brand of her organization. She is looking forward to sharing her experiences in developing as well as continually building the InTandem Brand Story.

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    1 Credit

  • Expo 2020: Marketing & Promo Come To Life!

    Contains 3 Component(s), Includes Credits Recorded On: 01/13/2020

    Imagine your promotional products stirring conversation and engagement for your business. For the first time, promotional products can communicate directly with end users, providing an even more unique experience without compromising the look and feel of the merchandise. This is done by adding an invisible digital layer to merchandise that consumers can access using a mobile device. By placing a phone nearby or over a designated area of the merchandise, it invokes a one-of-a-kind, interactive brand experience, turning the phone into a magic wand, of sorts. The experience can occur without requiring consumers to download a mobile app, and no battery source is required. Join Ahmer Beg as he describes this new storytelling opportunity for our industry that enables your promotional goods to take brand reach a step further, collecting surveys and consumer data, and running marketing campaigns. Get to know your customers and engage with them directly through your merchandise. Welcome to the digital transformation of promotional products that bridges the physical and digital worlds together.

    Imagine your promotional products stirring conversation and engagement for your business. For the first time, promotional products can communicate directly with end users, providing an even more unique experience without compromising the look and feel of the merchandise. This is done by adding an invisible digital layer to merchandise that consumers can access using a mobile device. By placing a phone nearby or over a designated area of the merchandise, it invokes a one-of-a-kind, interactive brand experience, turning the phone into a magic wand, of sorts. The experience can occur without requiring consumers to download a mobile app, and no battery source is required. Join Ahmer Beg as he describes this new storytelling opportunity for our industry that enables your promotional goods to take brand reach a step further, collecting surveys and consumer data, and running marketing campaigns. Get to know your customers and engage with them directly through your merchandise. Welcome to the digital transformation of promotional products that bridges the physical and digital worlds together.

    Ahmer Beg

    President, Authentic or Not

    Ahmer Beg is the President of Authentic Or Not and specialized in digital transformation technologies. He created a patented technology that adds intelligence to products and packaging. A computer engineering degree and technical background with a focus on business strategy has allowed him to introduce the concept of a 'digital personality' on merchandise to audiences globally. Ahmer had been selected as a Canadian delegate to showcase technology with the government on trips overseas, and the winner of the Joe Fresh Centre for Fashion Innovation Award. As a thought leader, he has presented on the topic of digital transformation of merchandise at numerous events and Universities around the world.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Uncovering Customer Experience Opportunities

    Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020

    Every brand, company and organization has a customer experience, whether they invest in it or ignore it. And not every customer is created equal. Customers are much more likely to be engaged with the brands and organizations that go beyond demographics—the brands that understand what they are thinking and feeling and can reflect that in their customer experience. Looking at the end-to-end experience from a customer's perspective could help you or your clients identify an ""aha"" to turn first-time customers into loyal, repeat customers. Join Adara Bowen, director of brand experience for the American Marketing Association, to understand the breadth of customer experience, develop a journey map from the perspective of the customer, and identify opportunities for an improved customer experience and touch points for promotional products.

    Every brand, company and organization has a customer experience, whether they invest in it or ignore it. And not every customer is created equal. Customers are much more likely to be engaged with the brands and organizations that go beyond demographics—the brands that understand what they are thinking and feeling and can reflect that in their customer experience. Looking at the end-to-end experience from a customer's perspective could help you or your clients identify an ""aha"" to turn first-time customers into loyal, repeat customers. Join Adara Bowen, director of brand experience for the American Marketing Association, to understand the breadth of customer experience, develop a journey map from the perspective of the customer, and identify opportunities for an improved customer experience and touch points for promotional products.

    Adara Bowen

    Director of Brand Experience, American Marketing Association

    Adara Bowen is the director of brand experience for the American Marketing Association (AMA). She was a crucial champion for the launch and rollout of the AMA brand across its global support center, 70+ professional chapters, and 350+ collegiate chapters, and she has played a strategic role in the association’s recent technology transformation. Brown also challenges the AMA marketing and customer service team members to innovate and reimagine their roles in evolving the AMA customer experience.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Data & Marketing: Where To Start

    Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020

    The amount of data and metrics now available to marketers and organizations is overwhelming. And the AI and automation related to collecting and using that data to affect the customer experience is enough to make someone's head spin. In this session with Adara Bowen, director of brand experience for the American Marketing Association, we'll take a big breath, step back, consider the goals, challenge ourselves to ask the right questions and then proceed forward. Join us to get a big-picture view of the data landscape and the factors at play like privacy laws and technology, determine what metrics to track based on different goals, and consider different ways to collect and use data to improve the customer experience.

    The amount of data and metrics now available to marketers and organizations is overwhelming. And the AI and automation related to collecting and using that data to affect the customer experience is enough to make someone's head spin. In this session with Adara Bowen, director of brand experience for the American Marketing Association, we'll take a big breath, step back, consider the goals, challenge ourselves to ask the right questions and then proceed forward. Join us to get a big-picture view of the data landscape and the factors at play like privacy laws and technology, determine what metrics to track based on different goals, and consider different ways to collect and use data to improve the customer experience.

    Adara Bowen

    Director of Brand Experience, American Marketing Association

    Adara Bowen is the director of brand experience for the American Marketing Association (AMA). She was a crucial champion for the launch and rollout of the AMA brand across its global support center, 70+ professional chapters, and 350+ collegiate chapters, and she has played a strategic role in the association’s recent technology transformation. Brown also challenges the AMA marketing and customer service team members to innovate and reimagine their roles in evolving the AMA customer experience.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”

    Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS, CTSM

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is received her CTSM (Certified Trade Show Marketer) through Exhibitor in 2019.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Creating Relevance With Self-Promotions

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    The Master Advertising Specialist (MAS) Program requires the following: Have a current CAS Certification Complete all dedicated courses and their quizzes Complete 35 MAS elective credits Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application)

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Certified Advertising Specialist (CAS) Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Customer Lifecycle Marketing – Navigating Your Customers To The Target

    Contains 4 Component(s), Includes Credits Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: Creative Cause Marketing Campaigns

    Contains 3 Component(s), Includes Credits

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Finding Your Social Media Voice

    Contains 4 Component(s), Includes Credits Recorded On: 02/27/2019

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created.     In owning InTandem, Sara has built not only a personal brand but also the brand of her organization. She is looking forward to sharing her experiences in developing as well as continually building the InTandem Brand Story.

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    1 CREDIT

  • Expo 2019: Community Marketing: Turn Customers Into Raving Fans

    Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019

    The most powerful and enduring companies today don’t have customers; they have raving fans who trust, love and have a deep connection with them. At the core is a commitment to community building and tribal marketing. Join Mark Graham to learn some new approaches to building a strong community in the post-social media age, and how these strategies can be baked into the core of a modern company’s operations.

    The most powerful and enduring companies today don’t have customers; they have raving fans who trust, love and have a deep connection with them. At the core is a commitment to community building and tribal marketing. Join Mark Graham to learn some new approaches to building a strong community in the post-social media age, and how these strategies can be baked into the core of a modern company’s operations.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Social Media: Custom Content Vs Curated Content

    Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019

    Everyone knows they should be interacting with clients and prospects through social media, but few know why, or how to do it effectively. Chris Jenkin will demonstrate how to effectively build and grow client interaction through social media channels without spending all day online.

    Everyone knows they should be interacting with clients and prospects through social media, but few know why, or how to do it effectively.  Chris Jenkin will demonstrate how to effectively build and grow client interaction through social media channels without spending all day online.

    Chris Jenkin

    CEO

    Chris Jenkin is a visionary and innovator. In 2011, he founded and launched gotcha! Chris also developed a large sales channel of marketing distributors to bring digital solutions to businesses across the U.S. He began by introducing gotcha!Apps™, some of the first progressive web apps powered by a platform of his own design. Since the launch of gotcha!, Chris and his team have built hundreds of websites, over 150 mobile apps, built custom software solutions, ran social media campaigns, AdWords and Facebook campaigns, SMS messaging campaigns, and created two proprietary SEO products;  gotcha!LocalSEO™ and his latest product gotcha!Stream™, both designed to drive traffic to websites for conversions. Through his sales channel, Chris and his team have taken care of small and large businesses alike such as Orbitz, Apartment Guide, Catalent, Horiba, Bombgar, Purolator, Eyemart, Intuit, Allstate, and many many more. Today, Chris is a leading expert on SEO and knows what works and what doesn’t. He knows and understands how to navigate the digital landscape, business development, product innovation, sales, and strategy. Chris, his team, and suite of SEO products can deliver results other agencies only dream of.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: New E-Commerce Is Engagement Commerce

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    E-commerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.

    E-commerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: You Can't Skip This Ad

    Contains 3 Component(s), Includes Credits Recorded On: 01/13/2019

    It’s more important now that businesses must start using promotional products effectively to help create brand touch experiences in this era of ad avoidance and ad blockers. Learn how to position promotional products effectively with traditional advertising medium adding value to marketing campaigns and helping to extend their life -driving ROI for the advertiser. Learn how to utilize case studies so that you can tell great stories of how a promotional product motivated and drove an action.

    It’s more important now that businesses must start using promotional products effectively to help create brand touch experiences in this era of ad avoidance and ad blockers. Learn how to position promotional products effectively with traditional advertising medium adding value to marketing campaigns and helping to extend their life -driving ROI for the advertiser. Learn how to utilize case studies so that you can tell great stories of how a promotional product motivated and drove an action.

    Chris Piper

    President of Northwest Promotional Marketing Association and Regional Vice President, NW with Halo Branded Solutions

    Chris is President of Northwest Promotional Marketing Association and Regional Vice President, NW with Halo Branded Solutions. He is an active volunteer in our industry too – he currently is President of the Northwest Promotional Marketing Association (NWPMA) and is a certified advocate for PPAI as well as a past L.E.A.D participant. Chris has presented 5 Sense Branding Solutions to the Association of Luxury Suite Directors, Fan Loyalty Managers with national sports organizations. Business' such as Nike and Intel, small & medium sized businesses, and Universities have also appreciated Chris's education and case studies about the Promotional Products Industry as an effective advertising medium that targets all 5 senses of the consumer and employee. Chris advocates that, “Traditional Marketing can't work alone in this day of technology – Brands must escape the clutter, beat their chest, and engage the consumer to take an action. Savvy businesses want products that have REACH, RECALL, and LOW COST-PER IMPRESSION and the promotional product provides all that and more! The right promotional product, with a plan behind the branded product, can give your customers advantages that simply aren't available with other advertising media.” During Chris' interactive session, you'll hear case studies of what's worked and discover proven research that will help you create a customer sensory experience for your clients that will engage and motivate your client's customers to take action. Chris has 20+ years of hands on experience in the Promotional Products Industry and resides in Bend, Oregon

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Importance Of Retail And Brands: Trends And Their Impact On Promotional Products Innovation

    Contains 4 Component(s), Includes Credits Recorded On: 10/03/2018

    If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.

    If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.

    This session is sponsored by Bic Graphic

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    Melissa Ralston

    Chief Marketing Officer

    Melissa Ralston, chief marketing officer with BIC Graphic, has 17 years of brand management, communications and product development experience within promotional products, advertising and corporate settings. She began her career with BIC Graphic in 2003 and has been an integral member of the management team, guiding the definition of the BIC Graphic brand since 2015. 

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Try Instagram For Your Next Promo Marketing Campaign!

    Contains 3 Component(s), Includes Credits Recorded On: 09/12/2018

    Join Jace Vernon for this session on how to add Instagram into your promo products marketing campaigns! Get more views into your new products launches, give a personalized view into your company culture and increase visibility with the new buying market. This session will give an overview of some ways to utilize Instagram and how to calculate the ROI of the campaign.

    Join Jace Vernon for this session on how to add Instagram into your promo products marketing campaigns! Get more views into your new products launches, give a personalized view into your company culture and increase visibility with the new buying market. This session will give an overview of some ways to utilize Instagram and how to calculate the ROI of the campaign. 

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    1 Point

  • CAS: Marketing And Advertising Overview

    Contains 5 Component(s), Includes Credits Recorded On: 06/18/2018

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant.   He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • MAS: Developing A Marketing Plan, Your Roadmap For Success©

    Contains 5 Component(s), Includes Credits Recorded On: 06/12/2018

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not.

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not. Join Cliff Quicksell, MAS+, to learn how to create your own road map to success.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.