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Marketing And Advertising

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Content and subjects related to defining, promotion, target marketing, advertising or branding.

33 Results

  • The Importance Of Retail And Brands: Trends And Their Impact On Promotional Products Innovation

    Contains 4 Component(s), 0.50 credits offered Recorded On: 10/03/2018

    If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.

    If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.

    This session is sponsored by Bic Graphic

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    Melissa Ralston

    Chief Marketing Officer

    Melissa Ralston, chief marketing officer with BIC Graphic, has 17 years of brand management, communications and product development experience within promotional products, advertising and corporate settings. She began her career with BIC Graphic in 2003 and has been an integral member of the management team, guiding the definition of the BIC Graphic brand since 2015. 

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Try Instagram For Your Next Promo Marketing Campaign!

    Contains 3 Component(s), 1.00 credit offered Recorded On: 09/12/2018

    Join Jace Vernon for this session on how to add Instagram into your promo products marketing campaigns! Get more views into your new products launches, give a personalized view into your company culture and increase visibility with the new buying market. This session will give an overview of some ways to utilize Instagram and how to calculate the ROI of the campaign.

    Join Jace Vernon for this session on how to add Instagram into your promo products marketing campaigns! Get more views into your new products launches, give a personalized view into your company culture and increase visibility with the new buying market. This session will give an overview of some ways to utilize Instagram and how to calculate the ROI of the campaign. 

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    1 Point

  • Expo East 2018: Putting The Social In Your Media 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/13/2018

    Every company, every brand and every person is a media company, but very few act like it. Just as a media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to achieve a higher level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that both engages and moves your target audience.

    Every company, every brand and every person is a media company, but very few act like it. Just as a media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to achieve a higher level of engagement. From content marketing to video to blogging, join Bill Petrie for this session and he will teach you how to leverage your unique voice to create meaningful media content that both engages and moves your target audience.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    1 Point

  • MAS: Developing A Marketing Plan, Your Roadmap For Success©

    Contains 4 Component(s), 1.00 credit offered Recorded On: 06/12/2018

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not.

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not. Join Cliff Quicksell, MAS+, to learn how to create your own road map to success.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2018: Creating Your Advantage By Marketing Emotionally

    Contains 3 Component(s), 0.50 credits offered Recorded On: 06/12/2018

    It’s been said countless times that people buy emotionally and justify logically. Join Bill Petrie for this session as he outlines targeted tactical actions that can be taken immediately to build an emotional bond with your target audience. This can be done by focusing on the seemingly small things where the end goal is to create advocates for your brand.

    It’s been said countless times that people buy emotionally and justify logically. Join Bill Petrie for this session as he outlines targeted tactical actions that can be taken immediately to build an emotional bond with your target audience. This can be done by focusing on the seemingly small things where the end goal is to create advocates for your brand.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    0.5 Points

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    The Master Advertising Specialist (MAS) Program requires the following: Have a current CAS Certification Complete all dedicated courses and their quizzes Complete 35 MAS elective credits Minimum of 1.0 Industry Service Credit* (a maximum of 15 Industry Service credits are allowed) Re-certification every three years (by earning 25 additional MAS credits within the three years and submitting a Re-certification Application) *Industry Service Credits are defined as volunteer service you provide on behalf of the promotional products industry. This can mean serving on a Regional Association Committee, PPAI Committee or Board, presenting a program at your local Chamber of Commerce, presenting a PPAI webinar, etc. See the ppai.org/certification online for more information on certification and industry service credit to be applied to your transcript.

    The Master Advertising Specialist (MAS) Program requires the following:

    Have a current CAS Certification 

    Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Complete 35 MAS elective credits 

     Minimum of 1.0 Industry Service Credit* (a maximum of 15 Industry Service credits are allowed) Re-certification every three years (by earning 25 additional MAS credits within the three years and submitting a Re-certification Application) 

    *Industry Service Credits are defined as volunteer service you provide on behalf of the promotional products industry. This can mean serving on a Regional Association Committee, PPAI Committee or Board, presenting a program at your local Chamber of Commerce, presenting a PPAI webinar, etc. See the ppai.org/certification online for more information on certification and industry service credit to be applied to your transcript.

  • Expo East 2018: Leveraging Young Professional Suppliers To Grow Your Business 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Join Jeff Franklin, national accounts manager at Headwear USA, Alyssa Inkrott, strategic account executive at 3M, and John R. B. Cudahy, CAS, senior national account manager at Prime, as they discuss the three easiest ways to utilize your young professional supplier partners to help grow your business. Each presenter will have 15 minutes to discuss their topic, and the presentations end with a joint Q&A session.

    Join Jeff Franklin, national accounts manager at Headwear USA, Alyssa Inkrott, strategic account executive at 3M, and John R. B. Cudahy, CAS, senior national account manager at Prime, as they discuss the three easiest ways to utilize your young professional supplier partners to help grow your business. Each presenter will have 15 minutes to discuss their topic, and the presentations end with a joint Q&A session.

    John R. B. Cudahy, CAS

    Senior National Account Manager

    John R. B. Cudahy, CAS, is a senior national account manager at Prime Resources who leverages technology and entrepreneurial passion to help his clients reach their corporate objectives. Currently serving as president of Specialty Advertising Association of Greater New York (SAAGNY), SPARK Work Group member and Promokitchen Mentor, Cudahy is a firm believer is volunteerism and giving back to the industry. He was named a PPB Rising Star in 2017.

    Alyssa Inkrott

    Strategic Account Executive

    Alyssa Inkrott is a strategic account executive for 3M Promotional Markets. Since entering the promotional products industry in 2016, Inkrott has worked diligently with a number of the industry’s top national accounts and buying groups on the development of programs and applications using Post-it® brand products. Inkrott is a member of the PPAI SPARK work group and will be working throughout the year to help bring more focus to the younger generation of industry professionals across the country.

    Jeff Franklin

    National Accounts Manager and Volunteer Committee Member

    Jeff Franklin’s career in the promotional products industry began in 2008 when he was tricked into taking a “free trip to Vegas” by Blue Chip, a promotional products distributor. The catch was to attend the education sessions and trade show at The PPAI Expo. Franklin went on to work on the distributor side of the business for five years before making the switch to Headwear USA, part of the Headwear Stockists Group, a global leader in headwear manufacturing since 1974. He began in a regional sales role serving the Baltimore metro area and then expanding to all of Maryland, and now he works as the national accounts manager. Franklin has also served on numerous volunteer committees for his regional association, Chesapeake Promotional Products Association (CPPA) and is currently serving as vice resident. Franklin was also the inaugural chair for the SPARK workgroup.

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    1 Point

  • Expo East 2018: LinkedIn Foundations For Promo Product Sales 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Join Bill McCormick to learn why LinkedIn is the best tool for the modern B2B salesperson. This session will focus on the power of a value-centric profile as well as how to prospect and network effectively using LinkedIn as a part of your sales cycle. You’ll learn how, as a promotional products distributor, you can leverage your LinkedIn network to take connections from the digital space to the face-to-face.

    Join Bill McCormick to learn why LinkedIn is the best tool for the modern B2B salesperson. This session will focus on the power of a value-centric profile as well as how to prospect and network effectively using LinkedIn as a part of your sales cycle. You’ll learn how, as a promotional products distributor, you can leverage your LinkedIn network to take connections from the digital space to the face-to-face.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife started their company in 2013. McCormick is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales. McCormick’s most recent venture is Digi-Sales, through which he helps sales professionals find leads and generate sales through live courses and online video courses.

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    1 Point

  • Best of Expo East 2018 Package

    Contains 4 Product(s)

    Select this option for your one-stop registration for all of the Best of Expo East 2018 sessions. You will get five 60-minute sessions for the price of four and still earn credit towards your industry certifications. This year we added in the new Best of Expo East 2018 Package which has five of our sessions that were maxed capacity on-site for the price of four sessions.

    Our Best of Expo East 2018 sessions include Bill McCormick's LinkedIn Foundations For Promo Products, Diane Ciotta's Powerful Objection Handling, Scott Nussinow, MAS's session on Communicating Effectively, Josh Frey's session on Communicating With Clients And Prospects When Starting Up, and Advanced Digital Marketing Strategies And Protecting Your Data with Lance Bachmann.

  • MAS: Marketing Strategies That Eliminate Price Resistance And Increase Sales Revenue

    Contains 5 Component(s), 1.00 credit offered Recorded On: 03/09/2018

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from.

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from. In this program, Johnny Campbell will explain the seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

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    1 Point

  • The PPAI Expo 2018: Inbound Marketing: How To Weave Merchandise Into Your Client's Strategy

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    In the ever-changing world of marketing, promotional distributors need to find an edge on how to pitch merchandise to clients. In this session you’ll learn about inbound marketing and how it can form an essential part of an integrated promotional marketing strategy, helping you position yourself as a valuable resource to your clients.

    Join Justin Reynolds for this session on client strategy. In the ever-changing world of marketing, promotional distributors need to find an edge on how to pitch merchandise to clients. In this session you’ll learn about inbound marketing and how it can form an essential part of an integrated promotional marketing strategy, helping you position yourself as a valuable resource to your clients.

    Justin Reynolds

    Managing Director

    An industry thought leader with 20 years of experience in the sales and marketing space.  His goal is to help take our industry to new levels and create unforeseen value to marketing professionals by using effective promotional merchandise strategies. Justin aims to do this by approaching new client projects with vigour and passion to ensure that his clients are getting the best value for their promotional marketing spend.  Justin holds an MBA from Jacksonville University and is the founder and Managing Director of Red Tomato | Promotional Marketing Agency.  They service a variety of blue chip companies in Australia and abroad.

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    1 Point

  • The PPAI Expo 2018: Seven Highly Effective Low-Cost Marketing Habits That Will Get Your Business Noticed

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Do your marketing efforts convey and support the widely-accepted belief that people buy from people whom they like, trust and with whom it is convenient to do business? Learn how becoming a brand name that’s recognized throughout your marketplace is easier and more affordable than you may think.

    Do your marketing efforts convey and support the widely-accepted belief that people buy from people whom they like, trust and with whom it is convenient to do business? Learn how becoming a brand name that’s recognized throughout your marketplace is easier and more affordable than you may think. Join Vine DiCecco as he gives tips and techniques to ensure your customers think of you first when they are shopping for the things you sell. Topics include social media marketing, establishing a unique value proposition, measuring marketing IQ, and more.

    Vince DiCecco

    Business Coach, Founder, and Owner

    Vince DiCecco is a dynamic and sought-after business coach and seminar leader with a unique yet practical perspective on the art and science of selling, strategic planning, business development, and leadership and management subjects. As the founder and owner of the metro Atlanta-based consultancy, Your Personal Business Trainer, Inc., Vince sparks the kind of passion within his client business owners and sales professionals that creates customer delight and loyalty, sharpens their competitive edge and delivers double-digit gains in profitability to an organization’s bottom line.

    As an award-winning professional with over 36 years of roll-up-your-sleeves experience in training, sales and marketing, Vince has made significant contributions to the success of two Fortune 200 companies, the United States Coast Guard and numerous small- to mid-sized businesses. He has been a presenting speaker at many industry expos—including SGIA—and is a monthly columnist and featured author for several trade publications—including Awards & Engraving magazine.

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    1 Point

  • The PPAI Expo 2018: Basic SEO For The Promotional Products Industry: Separating Fact From Fiction

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results … there is an art and a science (and some luck) to optimizing your online presence. With literally thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. This session discusses the basics of optimizing your website, and the tools available to help you analyze your efforts and retool your strategy where necessary.

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results … there is an art and a science (and some luck) to optimizing your online presence. With literally thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. Join David Shultz for this session as he discusses the basics of optimizing your website, and the tools available to help you analyze your efforts and retool your strategy where necessary.

    David Shultz

    Vice President of Supplier Partnerships

    David Shultz is the vice president of supplier partnerships for commonsku. Shultz has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of PPAI's Professional Development Committee. In his new role, Shultz will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

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    1 Point

  • SAGE Show 2017: Niche Marketing: Finance Sector

    Contains 3 Component(s), 0.50 credits offered

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $1 billion finance market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the finance industry, and how to parlay your knowledge into getting and retaining new clients.

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $1 billion finance market. In this fast-paced session with Danny Friedman, you’ll learn who the decision makers are, the specific needs and typical projects for the finance industry, and how to parlay your knowledge into getting and retaining new clients.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    0.5 Points

  • SAGE Show 2017: Mastering Niche Markets: Technology Sector

    Contains 3 Component(s), 0.50 credits offered

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. Danny Friedman discusses in this fast-paced session, how to find who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    0.5 Points

  • Get In Touch! Buyer Outreach Presentation And Tools

    Contains 3 Component(s), 0.50 credits offered

    So, you’ve got their attention. Now what!? This segment of the workshop will walk you through the Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

    So, you’ve got their attention. Now what!? Kim Todora will walk you through this segment of the workshop, Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    0.5 Points

  • NALC 2017: Growing Your Business With Shareable Content

    Contains 3 Component(s), 1.00 credit offered

    How do you grow your organization when there are so many competing voices in your industry? How do you stand out, rise above the noise and get your organization’s voice heard online so that you can attract more consumers or promote your communications objectives? Jonathan Perelman shares the tactics and mindset that propelled BuzzFeed into one of the fastest-growing cultural phenomena on the internet, being read by more than 40 million viewers a month (including the President of the United States). Pulling from his extensive experience at two of the world’s most influential brands, BuzzFeed and Google, Perelman discusses how the companies have grown by using branded content and telling stories in a memorable way. With the goal of generating word-of-mouth marketing at internet scale, Perelman believes that “content is king but distribution is queen—and she wears the pants.” He shows audiences how to approach different forms of content on different platforms and offers tips for creating shareable, social content and determining whether your organization’s marketing is reaching the right people and triggering the right emotions. Most importantly, he shows audiences how to turn these tactics into growth generators for their organizations.

    How do you grow your organization when there are so many competing voices in your industry? How do you stand out, rise above the noise and get your organization’s voice heard online so that you can attract more consumers or promote your communications objectives? Jonathan Perelman shares the tactics and mindset that propelled BuzzFeed into one of the fastest-growing cultural phenomena on the internet, being read by more than 40 million viewers a month (including the President of the United States). Pulling from his extensive experience at two of the world’s most influential brands, BuzzFeed and Google, Perelman discusses how the companies have grown by using branded content and telling stories in a memorable way. With the goal of generating word-of-mouth marketing at internet scale, Perelman believes that “content is king but distribution is queen—and she wears the pants.” He shows audiences how to approach different forms of content on different platforms and offers tips for creating shareable, social content and determining whether your organization’s marketing is reaching the right people and triggering the right emotions. Most importantly, he shows audiences how to turn these tactics into growth generators for their organizations.

    Jonathan Perelman

    Founder

    How do you stand out, rise above the noise, and get your organization’s voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman – former executive at BuzzFeed and Google – knows how to do it right. Perelman believes that “content is king but distribution is queen – and she wears the pants.” Pulling from his extensive experience at some of the world’s most successful and influential brands, he shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale.  As the former vice president of BuzzFeed motion pictures, Perelman was critical to its transformation into one of the internet’s biggest – and most effective – producers of video content. He led the creation of 75 original videos a week that resulted in 1.5 billion monthly views. Before that, he developed more than 20 partnerships with major global social platforms as the vice president of agency strategy and industry development. He was instrumental in the company’s advertising efforts that famously omitted display ads and used only carefully crafted sponsored content – creating a new model for successful consumer engagement. Before BuzzFeed, Perelman spent more than six years at Google as the global lead for industry relations. He is also the founder of Lighthouse Group, an independent media firm. Perelman is renowned for his expertise. He was VideoInk’s “Dealmaker of the Year,” and AdWeek named him one of its 2014 “Top 50 Real Movers and Shakers Behind the World’s Top Brands” and one of its 2013 “Top 50 Executives Making the Wheels Turn.” In 2015, Billboard named him to it’s inaugural list of “Digital Power Players,” and Como listed him as one of the “Top 5 behind the Scenes Tech Talent.” He also won Google’s 2011 OC Award, the second highest award given for “substantial contributions to company,” and 12 Peer Bonus Awards for excellence.

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    1 Point

  • How To Create Persuasive Ads For Online Marketing

    Contains 4 Component(s), 1.00 credit offered Recorded On: 07/07/2017

    For many businesses, there is no better way to generate leads that online advertising. The question is, how do you generate the greatest ROI for your online advertising dollar.

    For many businesses, there is no better way to generate leads than online advertising. The question is, how do you generate the greatest ROI for your online advertising dollar.Joe Scott, is certified by both Google and Facebook on all of their advertising and measurement platforms and has been using them since they were created. He will show you examples of successful client campaigns and share best practices to help you “be there” when potential clients are searching online.

    Joseph Scott

    Founder

    Joseph Scott co-founded Scott & Associates, Inc. with his wife Katie in 1993. Second generation joined company in 2009. Selling Principal: $25 million + in career Promotional Products sales. Joe has transitioned his Distributorship into an Agency that gets paid for their time and the results that they generate for their clients. He makes his living selling Promotional Products and Advertising Services. Public Speaking is a fun, side-business.

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    1 Point

  • Expo East 2017: The New, The Now, The Next In Digital Marketing Strategies

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media, and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media,and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    Lance Bachmann

    Founder and President

    Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

    Scott Fcasni

    President

    As president of 1SEO Technologies, Scott Fcasni oversees the newest 1SEO division that specializes in IT support and managed services. Fcasni brings more than 10 years of experience to the role, during which his team has cultivated a distinguished client base that relies on them for business-critical technology needs. Fcasni resides in New Jersey with his wife and two kids. When not working, he enjoys traveling with his family.

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    1 Point

  • Creative Campaigns and Utilizing IDEA Source

    Contains 4 Component(s), 1.00 credit offered Recorded On: 06/07/2017

    Join Aubrey Collins and Cliff Quicksell, MAS+ for this session on how to create creative campaigns. This session will discuss creative brainstorming, how to use the IDEA Source, and how to incorporate it all in one campaign with one message.

    Join Aubrey Collins and Cliff Quicksell, MAS+ for this session on how to create creative campaigns. This session will discuss creative brainstorming, how to use the IDEA Source, and how to incorporate it all in one campaign with one message. 

    Aubrey Collins

    Director of Sales and Marketing

    As a writer, marketer and communications professional, Aubrey Collins has been helping brands tell their stories internally and externally for nearly 15 years. For the past six years at MediaTree, a supplier of branded digital entertainment cards has been the Director of Sales and Marketing. Collins also serves as a Chef on the board of PromoKitchen, a nonprofit organization committed to the advancement of the promotional products industry through education and mentorship. 

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point