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Marketing And Advertising

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11 Results

  • PPAI Certified Advertising Specialist (CAS) Package
    Contains 25 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Expo 2023 - Online Marketing Master Class
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Online marketing offers many different tools to help you increase your sales and profits. Come to this Online Marketing Master Class to learn from those who are doing exactly that. This panel discussion will share tips, expertise, platforms and a step-by-step overview of how to put a successful campaign together. Join this session and heighten your online marketing knowledge to the benefit of you and your company.

    Online marketing offers many different tools to help you increase your sales and profits. Come to this Online Marketing Master Class to learn from those who are doing exactly that. This panel discussion will share tips, expertise, platforms and a step-by-step overview of how to put a successful campaign together. Join this session and heighten your online marketing knowledge to the benefit of you and your company.

    Kirby Hasseman (Moderator)

    CEO

    Hasseman Marketing & Communications

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has four full-time internal employees and seven salespeople. Hasseman is a thought leader in the promotional products industry. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Hasseman hosts a weekly web show called Delivering Marketing Joy, where he interviews business leaders from around the country. He also co-hosts an industry leading podcast, unscripted.

    Charity Gibson (Moderator)

    National Account Coordinator

    Peerless Umbrella

    Charity Gibson is the National Account Coordinator for Peerless, a Chef with the industry non-profit organization PromoKitchen.org, and the owner of Green Banana Social - a social media services provider for promotional products industry suppliers. Prior to life on the supplier side of the industry she spent 16 years as a very successful distributor working with several well-known end buyer corporations. She moved to the supplier side five years ago and today uses her decades of experience to assist Peerless in reaching their sales goals and helping to educate and mentor professionals throughout the industry. Charity's award-winning social media efforts are well recognized throughout the promotional products community. She is known for her posting consistency, lightning-fast response times, and creative problem-solving abilities.

    Javier Melendez (Moderator)

    National Account Executive

    Walker-Clay, Inc.

    Javier Melendez is a branded merch specialist with over a dozen years’ experience in the print and promotional product industry. During the pandemic, his unique video style and social media presence has grown to where he has been recognized on the industries #online18 two years in a row, and the 2022 PPAI Rising Star list.  

    Brandon Pecharich (Moderator)

    Director of Sales Marketing

    Branded Logistics

    Brandon Pecharich is the Director of Sales Marketing at Branded Logistics and has over 19 years of promotional products experience. He was named a PPB Rising Star in 2021, SAAGNY 40 under 40 in 2022, and has been part of TeamPC for over 5 years, which was named one of the 2021 PPB Greatest Places to Work. In addition to his media activities, Brandon has been on many conference stages discussing being an "And" leader versus an "Or" boss. He shares his love for all things promo through the #PromoErrday series at PromoCorner. 
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Expo 2023 - Own The Brand, Own The Business
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    Bill Petrie (Moderator)

    Founder and Creative Director

    brandivate

    With over 25 years working within the promotional products industry, Bill Petrie had dedicated his career to helping organizations grow their businesses through creative, strategic, and effective marketing and branding. As the founder and creative director of brandivate - a boutique marketing, branding, and advertising agency – Bill brings a hands-on approach to connecting brands with their audiences in meaningful ways. 

    Bill’s insatiable curiosity drives his creativity and ensures he’s always pushing boundaries of what's possible. He doesn’t hold back; he embraces boldness, innovation, and a bit of irreverence because that's where real growth happens. His goal? To challenge and inspire others to achieve their goals and dreams.

    As a featured keynote speaker and workshop leader, Bill has been fortunate to share these ideas with audiences across the country and around the world. He has also had the honor of being inducted into the Promotional Products of the Mid-South (PPAMS) Hall of Fame and receiving the Promotional Products Association International (PPAI) Icon Award for Distinguished Service in 2024 - a testament to his commitment to elevating others and driving positive change. 

    When not helping brands make an impact, you can find him in his backyard, affectionately known as The Back Forty, likely smoking something delicious on the grill, mixing up craft cocktails, and enveloping himself in great music. He also loves spending time with his wife of 30 years, Sandy, their red tick coonhound, Shelby, and their twin college-aged sons, Drew and Mitch - who tend to pop in when they are broke, hungry, have nothing clean to wear, or all of the above. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Canadian Certified Advertising Specialist (CAS) Package
    Contains 24 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Canadian Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • PPAI Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • CAS: Marketing & Advertising 101
    Contains 4 Component(s), Includes Credits Recorded On: 12/07/2020

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Expo 2020: Uncovering Customer Experience Opportunities
    Contains 4 Component(s), Includes Credits Recorded On: 01/12/2020

    Every brand, company and organization has a customer experience, whether they invest in it or ignore it. And not every customer is created equal. Customers are much more likely to be engaged with the brands and organizations that go beyond demographics—the brands that understand what they are thinking and feeling and can reflect that in their customer experience. Looking at the end-to-end experience from a customer's perspective could help you or your clients identify an ""aha"" to turn first-time customers into loyal, repeat customers. Join Adara Bowen, director of brand experience for the American Marketing Association, to understand the breadth of customer experience, develop a journey map from the perspective of the customer, and identify opportunities for an improved customer experience and touch points for promotional products.

    Every brand, company and organization has a customer experience, whether they invest in it or ignore it. And not every customer is created equal. Customers are much more likely to be engaged with the brands and organizations that go beyond demographics—the brands that understand what they are thinking and feeling and can reflect that in their customer experience. Looking at the end-to-end experience from a customer's perspective could help you or your clients identify an ""aha"" to turn first-time customers into loyal, repeat customers. Join Adara Bowen, director of brand experience for the American Marketing Association, to understand the breadth of customer experience, develop a journey map from the perspective of the customer, and identify opportunities for an improved customer experience and touch points for promotional products.

    Adara Bowen

    Director of Brand Experience, American Marketing Association

    Adara Bowen is the director of brand experience for the American Marketing Association (AMA). She was a crucial champion for the launch and rollout of the AMA brand across its global support center, 70+ professional chapters, and 350+ collegiate chapters, and she has played a strategic role in the association’s recent technology transformation. Brown also challenges the AMA marketing and customer service team members to innovate and reimagine their roles in evolving the AMA customer experience.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Customer Lifecycle Marketing – Navigating Your Customers To The Target
    Contains 4 Component(s), Includes Credits Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Marketing Strategies That Eliminate Price Resistance And Increase Sales Revenue
    Contains 5 Component(s), Includes Credits Recorded On: 03/09/2018

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from.

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from. In this program, Johnny Campbell will explain the seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

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    1 Point

  • MAS: Invisible Or Remarkable: Notes From The Revolution
    Contains 5 Component(s), Includes Credits

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Best selling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin

    Speaker

    Bestselling author Seth Godin talks about ideas that spread, doing work that matters and making an impact in revolutionary times.

    Seth Godin, bestselling author, blogger and agent of change. Godin, the founder of altMBA.com, was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His latest book, What To Do When It's Your Turn (And It's Always Your Turn), uses new ideas in format and distribution to challenge people to step up and do work that matters.


    Before his work as a writer and blogger, Godin was vice president of direct marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

    MAS-Apprvd.jpg

    1 Point