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Marketing And Advertising

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Content and subjects related to defining, promotion, target marketing, advertising or branding.

51 Results

  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”

    Contains 3 Component(s), Includes Credits Includes a Live Event on 11/13/2019 at 1:00 PM (CST)

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. We will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. We will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is currently working towards her CTSM (Certified Trade Show Marketer) through Exhibitor.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Creating Relevance With Self-Promotions

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Customer Lifecycle Marketing – Navigating Your Customers To The Target

    Contains 4 Component(s), Includes Credits Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: Creative Cause Marketing Campaigns

    Contains 3 Component(s), Includes Credits

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Finding Your Social Media Voice

    Contains 4 Component(s), Includes Credits Recorded On: 02/27/2019

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created. 
      
    In owning InTandem, Sara has had to learn social media. There is not an in-house team that manages the ever-evolving social media landscape. With the help and feedback of her team, Sara runs the social media platform for InTandem Promotions. Her experiences—both positive and lessons to learn—are what she is looking forward to sharing during this webinar. 

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    1 CREDIT

  • Expo 2019: Social Media: Custom Content Vs Curated Content

    Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019

    Everyone knows they should be interacting with clients and prospects through social media, but few know why, or how to do it effectively. Chris Jenkin will demonstrate how to effectively build and grow client interaction through social media channels without spending all day online.

    Everyone knows they should be interacting with clients and prospects through social media, but few know why, or how to do it effectively.  Chris Jenkin will demonstrate how to effectively build and grow client interaction through social media channels without spending all day online.

    Chris Jenkin

    CEO

    Chris Jenkin is a visionary and innovator. In 2011, he founded and launched gotcha! Chris also developed a large sales channel of marketing distributors to bring digital solutions to businesses across the U.S. He began by introducing gotcha!Apps™, some of the first progressive web apps powered by a platform of his own design. Since the launch of gotcha!, Chris and his team have built hundreds of websites, over 150 mobile apps, built custom software solutions, ran social media campaigns, AdWords and Facebook campaigns, SMS messaging campaigns, and created two proprietary SEO products;  gotcha!LocalSEO™ and his latest product gotcha!Stream™, both designed to drive traffic to websites for conversions. Through his sales channel, Chris and his team have taken care of small and large businesses alike such as Orbitz, Apartment Guide, Catalent, Horiba, Bombgar, Purolator, Eyemart, Intuit, Allstate, and many many more. Today, Chris is a leading expert on SEO and knows what works and what doesn’t. He knows and understands how to navigate the digital landscape, business development, product innovation, sales, and strategy. Chris, his team, and suite of SEO products can deliver results other agencies only dream of.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Community Marketing: Turn Customers Into Raving Fans

    Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019

    The most powerful and enduring companies today don’t have customers; they have raving fans who trust, love and have a deep connection with them. At the core is a commitment to community building and tribal marketing. Join Mark Graham to learn some new approaches to building a strong community in the post-social media age, and how these strategies can be baked into the core of a modern company’s operations.

    The most powerful and enduring companies today don’t have customers; they have raving fans who trust, love and have a deep connection with them. At the core is a commitment to community building and tribal marketing. Join Mark Graham to learn some new approaches to building a strong community in the post-social media age, and how these strategies can be baked into the core of a modern company’s operations.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: 2019 Is All About Video!

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Almost 5 billion videos are watched every day. So how are you promoting your business through video? Join this session with Gordon Glenister for more insights into the future of video marketing.

    Almost 5 billion videos are watched every day. So how are you promoting your business through video? Join this session with Gordon Glenister for more insights into the future of video marketing.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: New E-Commerce Is Engagement Commerce

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    E-commerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.

    E-commerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: You Can't Skip This Ad

    Contains 3 Component(s), Includes Credits Recorded On: 01/13/2019

    It’s more important now that businesses must start using promotional products effectively to help create brand touch experiences in this era of ad avoidance and ad blockers. Learn how to position promotional products effectively with traditional advertising medium adding value to marketing campaigns and helping to extend their life -driving ROI for the advertiser. Learn how to utilize case studies so that you can tell great stories of how a promotional product motivated and drove an action.

    It’s more important now that businesses must start using promotional products effectively to help create brand touch experiences in this era of ad avoidance and ad blockers. Learn how to position promotional products effectively with traditional advertising medium adding value to marketing campaigns and helping to extend their life -driving ROI for the advertiser. Learn how to utilize case studies so that you can tell great stories of how a promotional product motivated and drove an action.

    Chris Piper

    President of Northwest Promotional Marketing Association and Regional Vice President, NW with Halo Branded Solutions

    Chris is President of Northwest Promotional Marketing Association and Regional Vice President, NW with Halo Branded Solutions. He is an active volunteer in our industry too – he currently is President of the Northwest Promotional Marketing Association (NWPMA) and is a certified advocate for PPAI as well as a past L.E.A.D participant. Chris has presented 5 Sense Branding Solutions to the Association of Luxury Suite Directors, Fan Loyalty Managers with national sports organizations. Business' such as Nike and Intel, small & medium sized businesses, and Universities have also appreciated Chris's education and case studies about the Promotional Products Industry as an effective advertising medium that targets all 5 senses of the consumer and employee. Chris advocates that, “Traditional Marketing can't work alone in this day of technology – Brands must escape the clutter, beat their chest, and engage the consumer to take an action. Savvy businesses want products that have REACH, RECALL, and LOW COST-PER IMPRESSION and the promotional product provides all that and more! The right promotional product, with a plan behind the branded product, can give your customers advantages that simply aren't available with other advertising media.” During Chris' interactive session, you'll hear case studies of what's worked and discover proven research that will help you create a customer sensory experience for your clients that will engage and motivate your client's customers to take action. Chris has 20+ years of hands on experience in the Promotional Products Industry and resides in Bend, Oregon

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Importance Of Retail And Brands: Trends And Their Impact On Promotional Products Innovation

    Contains 4 Component(s), Includes Credits Recorded On: 10/03/2018

    If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.

    If you’re looking for products that resonate with clients, retail brands provide the quality and recognition that make a great impression. This webinar from Melissa Ralston, vice president, marketing at BIC Graphic USA, explores the value that retail brands bring to the promo industry—from high perceived value to additional confidence in product safety. Learn why branded products are important to customers, which vertical markets and demographics are most interested in retail brands, and how to capitalize on retail brand recognition to increase sales.

    This session is sponsored by Bic Graphic

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    Melissa Ralston

    Chief Marketing Officer

    Melissa Ralston, chief marketing officer with BIC Graphic, has 17 years of brand management, communications and product development experience within promotional products, advertising and corporate settings. She began her career with BIC Graphic in 2003 and has been an integral member of the management team, guiding the definition of the BIC Graphic brand since 2015. 

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Try Instagram For Your Next Promo Marketing Campaign!

    Contains 3 Component(s), Includes Credits Recorded On: 09/12/2018

    Join Jace Vernon for this session on how to add Instagram into your promo products marketing campaigns! Get more views into your new products launches, give a personalized view into your company culture and increase visibility with the new buying market. This session will give an overview of some ways to utilize Instagram and how to calculate the ROI of the campaign.

    Join Jace Vernon for this session on how to add Instagram into your promo products marketing campaigns! Get more views into your new products launches, give a personalized view into your company culture and increase visibility with the new buying market. This session will give an overview of some ways to utilize Instagram and how to calculate the ROI of the campaign. 

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    1 Point

  • Certified Advertising Specialist Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! 

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • CAS: Marketing And Advertising Overview

    Contains 5 Component(s), Includes Credits Recorded On: 06/18/2018

    This course provides a foundation of understanding marketing and advertising and the role as a consultant. Paul Kiewiet MAS+ will explain the four P’s of Marketing and the differences between Marketing, Advertising and Branding, the various types of marketing and the role of promotional products in the mix. He will also explain the importance and components of a marketing plan.

    This course provides a foundation of understanding marketing and advertising and the role as a consultant. Paul Kiewiet MAS+ will explain the four P’s of Marketing and the differences between Marketing, Advertising and Branding, the various types of marketing and the role of promotional products in the mix. He will also explain the importance and components of a marketing plan.

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • Expo East 2018: Putting The Social In Your Media 

    Contains 3 Component(s), Includes Credits Recorded On: 06/13/2018

    Every company, every brand and every person is a media company, but very few act like it. Just as a media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to achieve a higher level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that both engages and moves your target audience.

    Every company, every brand and every person is a media company, but very few act like it. Just as a media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to achieve a higher level of engagement. From content marketing to video to blogging, join Bill Petrie for this session and he will teach you how to leverage your unique voice to create meaningful media content that both engages and moves your target audience.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    1 Point

  • MAS: Developing A Marketing Plan, Your Roadmap For Success©

    Contains 4 Component(s), Includes Credits Recorded On: 06/12/2018

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not.

    The vast majority of us have no strategic marketing plan, and many have no plan at all. Would you hop in your car with no destination in mind, no direction, no map or GPS to get you where you want to go? Many feel trapped and constrained because they feel they task of developing a marketing plan is daunting; it’s not. Join Cliff Quicksell, MAS+, to learn how to create your own road map to success.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2018: Creating Your Advantage By Marketing Emotionally

    Contains 3 Component(s), Includes Credits Recorded On: 06/12/2018

    It’s been said countless times that people buy emotionally and justify logically. Join Bill Petrie for this session as he outlines targeted tactical actions that can be taken immediately to build an emotional bond with your target audience. This can be done by focusing on the seemingly small things where the end goal is to create advocates for your brand.

    It’s been said countless times that people buy emotionally and justify logically. Join Bill Petrie for this session as he outlines targeted tactical actions that can be taken immediately to build an emotional bond with your target audience. This can be done by focusing on the seemingly small things where the end goal is to create advocates for your brand.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    0.5 Points

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    The Master Advertising Specialist (MAS) Program requires the following: Have a current CAS Certification Complete all dedicated courses and their quizzes Complete 35 MAS elective credits Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application)

    The Master Advertising Specialist (MAS) Program requires the following:

    Have a current CAS Certification 

    Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Complete 35 MAS elective credits 

    Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Expo East 2018: Get Ready For The Next Wave: Generation Z 

    Contains 3 Component(s), Includes Credits Recorded On: 06/11/2018

    Are you ready for the children of Xers and Millennials? The members of Generation Z are graduating from high school, starting college and, yes, entering the work force. Born around 2000, this new generation has been strongly influenced by the events of 9/11 and its after effects, and Zs are already establishing the cool factors in today’s society.

    Are you ready for the children of Xers and Millennials? The members of Generation Z are graduating from high school, starting college and, yes, entering the work force. Born around 2000, this new generation has been strongly influenced by the events of 9/11 and its after effects, and Zs are already establishing the cool factors in today’s society. Join Paul Kiewiet, MAS+ for this session on Generation Z!

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • Expo East 2018: Leveraging Young Professional Suppliers To Grow Your Business 

    Contains 3 Component(s), Includes Credits Recorded On: 06/11/2018

    Join Jeff Franklin, national accounts manager at Headwear USA, Alyssa Inkrott, strategic account executive at 3M, and John R. B. Cudahy, CAS, senior national account manager at Prime, as they discuss the three easiest ways to utilize your young professional supplier partners to help grow your business. Each presenter will have 15 minutes to discuss their topic, and the presentations end with a joint Q&A session.

    Join Jeff Franklin, national accounts manager at Headwear USA, Alyssa Inkrott, strategic account executive at 3M, and John R. B. Cudahy, CAS, senior national account manager at Prime, as they discuss the three easiest ways to utilize your young professional supplier partners to help grow your business. Each presenter will have 15 minutes to discuss their topic, and the presentations end with a joint Q&A session.

    John R. B. Cudahy, CAS

    Senior National Account Manager

    John R. B. Cudahy, CAS, is a senior national account manager at Prime Resources who leverages technology and entrepreneurial passion to help his clients reach their corporate objectives. Currently serving as president of Specialty Advertising Association of Greater New York (SAAGNY), SPARK Work Group member and Promokitchen Mentor, Cudahy is a firm believer is volunteerism and giving back to the industry. He was named a PPB Rising Star in 2017.

    Alyssa Inkrott

    Strategic Account Executive

    Alyssa Inkrott is a strategic account executive for 3M Promotional Markets. Since entering the promotional products industry in 2016, Inkrott has worked diligently with a number of the industry’s top national accounts and buying groups on the development of programs and applications using Post-it® brand products. Inkrott is a member of the PPAI SPARK work group and will be working throughout the year to help bring more focus to the younger generation of industry professionals across the country.

    Jeff Franklin

    National Accounts Manager and Volunteer Committee Member

    Jeff Franklin’s career in the promotional products industry began in 2008 when he was tricked into taking a “free trip to Vegas” by Blue Chip, a promotional products distributor. The catch was to attend the education sessions and trade show at The PPAI Expo. Franklin went on to work on the distributor side of the business for five years before making the switch to Headwear USA, part of the Headwear Stockists Group, a global leader in headwear manufacturing since 1974. He began in a regional sales role serving the Baltimore metro area and then expanding to all of Maryland, and now he works as the national accounts manager. Franklin has also served on numerous volunteer committees for his regional association, Chesapeake Promotional Products Association (CPPA) and is currently serving as vice resident. Franklin was also the inaugural chair for the SPARK workgroup.

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    1 Point