image

Marketing And Advertising

image

Content and subjects related to defining, promotion, target marketing, advertising or branding.

35 Results

  • Best of The PPAI Expo 2018: Marketing Strategies That Eliminate Price Resistance And Increase Sales Revenue

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/09/2018

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from.

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from. In this program, Johnny Campbell will explain the seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

    image


    1 Point

  • The PPAI Expo 2018: Inbound Marketing: How To Weave Merchandise Into Your Client's Strategy

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    In the ever-changing world of marketing, promotional distributors need to find an edge on how to pitch merchandise to clients. In this session you’ll learn about inbound marketing and how it can form an essential part of an integrated promotional marketing strategy, helping you position yourself as a valuable resource to your clients.

    Join Justin Reynolds for this session on client strategy. In the ever-changing world of marketing, promotional distributors need to find an edge on how to pitch merchandise to clients. In this session you’ll learn about inbound marketing and how it can form an essential part of an integrated promotional marketing strategy, helping you position yourself as a valuable resource to your clients.

    Justin Reynolds

    Managing Director

    An industry thought leader with 20 years of experience in the sales and marketing space.  His goal is to help take our industry to new levels and create unforeseen value to marketing professionals by using effective promotional merchandise strategies. Justin aims to do this by approaching new client projects with vigour and passion to ensure that his clients are getting the best value for their promotional marketing spend.  Justin holds an MBA from Jacksonville University and is the founder and Managing Director of Red Tomato | Promotional Marketing Agency.  They service a variety of blue chip companies in Australia and abroad.

    CAS-Apprvd.jpg

    1 Point

  • The PPAI Expo 2018: Seven Highly Effective Low-Cost Marketing Habits That Will Get Your Business Noticed

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Do your marketing efforts convey and support the widely-accepted belief that people buy from people whom they like, trust and with whom it is convenient to do business? Learn how becoming a brand name that’s recognized throughout your marketplace is easier and more affordable than you may think.

    Do your marketing efforts convey and support the widely-accepted belief that people buy from people whom they like, trust and with whom it is convenient to do business? Learn how becoming a brand name that’s recognized throughout your marketplace is easier and more affordable than you may think. Join Vine DiCecco as he gives tips and techniques to ensure your customers think of you first when they are shopping for the things you sell. Topics include social media marketing, establishing a unique value proposition, measuring marketing IQ, and more.

    Vince DiCecco

    Business Coach, Founder, and Owner

    Vince DiCecco is a dynamic and sought-after business coach and seminar leader with a unique yet practical perspective on the art and science of selling, strategic planning, business development, and leadership and management subjects. As the founder and owner of the metro Atlanta-based consultancy, Your Personal Business Trainer, Inc., Vince sparks the kind of passion within his client business owners and sales professionals that creates customer delight and loyalty, sharpens their competitive edge and delivers double-digit gains in profitability to an organization’s bottom line.

    As an award-winning professional with over 36 years of roll-up-your-sleeves experience in training, sales and marketing, Vince has made significant contributions to the success of two Fortune 200 companies, the United States Coast Guard and numerous small- to mid-sized businesses. He has been a presenting speaker at many industry expos—including SGIA—and is a monthly columnist and featured author for several trade publications—including Awards & Engraving magazine.

    CAS-Apprvd.jpg

    1 Point

  • The PPAI Expo 2018: Basic SEO For The Promotional Products Industry: Separating Fact From Fiction

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results … there is an art and a science (and some luck) to optimizing your online presence. With literally thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. This session discusses the basics of optimizing your website, and the tools available to help you analyze your efforts and retool your strategy where necessary.

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results … there is an art and a science (and some luck) to optimizing your online presence. With literally thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. Join David Shultz for this session as he discusses the basics of optimizing your website, and the tools available to help you analyze your efforts and retool your strategy where necessary.

    David Shultz

    Vice President

    As a member of the executive team responsible for overall day-to-day operational performance of industry-leading technology firm, DistributorCentral, LLC, I provide leadership and strategic support to our software development, sales, marketing and customer support teams and serve as key technical contact for many of our enterprise-level customers and partners. Innovation and collaboration are two of our basic tenets at DistributorCentral, and the ones that allow us to help our clients focus on their key strengths in order to drive revenue growth.

    CAS-Apprvd.jpg

    1 Point

  • SAGE Show 2017: Niche Marketing: Finance Sector

    Contains 3 Component(s), 0.50 credits offered

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $1 billion finance market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the finance industry, and how to parlay your knowledge into getting and retaining new clients.

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $1 billion finance market. In this fast-paced session with Danny Friedman, you’ll learn who the decision makers are, the specific needs and typical projects for the finance industry, and how to parlay your knowledge into getting and retaining new clients.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    image

    0.5 Points

  • SAGE Show 2017: Mastering Niche Markets: Technology Sector

    Contains 3 Component(s), 0.50 credits offered

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. Danny Friedman discusses in this fast-paced session, how to find who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    image

    0.5 Points

  • Get In Touch! Buyer Outreach Presentation And Tools

    Contains 3 Component(s), 0.50 credits offered

    So, you’ve got their attention. Now what!? This segment of the workshop will walk you through the Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

    So, you’ve got their attention. Now what!? Kim Todora will walk you through this segment of the workshop, Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

    CAS-Apprvd.jpg

    0.5 Points

  • NALC 2017: Growing Your Business With Shareable Content

    Contains 3 Component(s), 1.00 credit offered

    How do you grow your organization when there are so many competing voices in your industry? How do you stand out, rise above the noise and get your organization’s voice heard online so that you can attract more consumers or promote your communications objectives? Jonathan Perelman shares the tactics and mindset that propelled BuzzFeed into one of the fastest-growing cultural phenomena on the internet, being read by more than 40 million viewers a month (including the President of the United States). Pulling from his extensive experience at two of the world’s most influential brands, BuzzFeed and Google, Perelman discusses how the companies have grown by using branded content and telling stories in a memorable way. With the goal of generating word-of-mouth marketing at internet scale, Perelman believes that “content is king but distribution is queen—and she wears the pants.” He shows audiences how to approach different forms of content on different platforms and offers tips for creating shareable, social content and determining whether your organization’s marketing is reaching the right people and triggering the right emotions. Most importantly, he shows audiences how to turn these tactics into growth generators for their organizations.

    How do you grow your organization when there are so many competing voices in your industry? How do you stand out, rise above the noise and get your organization’s voice heard online so that you can attract more consumers or promote your communications objectives? Jonathan Perelman shares the tactics and mindset that propelled BuzzFeed into one of the fastest-growing cultural phenomena on the internet, being read by more than 40 million viewers a month (including the President of the United States). Pulling from his extensive experience at two of the world’s most influential brands, BuzzFeed and Google, Perelman discusses how the companies have grown by using branded content and telling stories in a memorable way. With the goal of generating word-of-mouth marketing at internet scale, Perelman believes that “content is king but distribution is queen—and she wears the pants.” He shows audiences how to approach different forms of content on different platforms and offers tips for creating shareable, social content and determining whether your organization’s marketing is reaching the right people and triggering the right emotions. Most importantly, he shows audiences how to turn these tactics into growth generators for their organizations.

    Jonathan Perelman

    Founder

    How do you stand out, rise above the noise, and get your organization’s voice heard online? Having successfully guided the growth of digital businesses his entire career, Jonathan Perelman – former executive at BuzzFeed and Google – knows how to do it right. Perelman believes that “content is king but distribution is queen – and she wears the pants.” Pulling from his extensive experience at some of the world’s most successful and influential brands, he shows audiences how to tell their story in a genuine, authentic, and meaningful way that generates word of mouth marketing at internet scale.  As the former vice president of BuzzFeed motion pictures, Perelman was critical to its transformation into one of the internet’s biggest – and most effective – producers of video content. He led the creation of 75 original videos a week that resulted in 1.5 billion monthly views. Before that, he developed more than 20 partnerships with major global social platforms as the vice president of agency strategy and industry development. He was instrumental in the company’s advertising efforts that famously omitted display ads and used only carefully crafted sponsored content – creating a new model for successful consumer engagement. Before BuzzFeed, Perelman spent more than six years at Google as the global lead for industry relations. He is also the founder of Lighthouse Group, an independent media firm. Perelman is renowned for his expertise. He was VideoInk’s “Dealmaker of the Year,” and AdWeek named him one of its 2014 “Top 50 Real Movers and Shakers Behind the World’s Top Brands” and one of its 2013 “Top 50 Executives Making the Wheels Turn.” In 2015, Billboard named him to it’s inaugural list of “Digital Power Players,” and Como listed him as one of the “Top 5 behind the Scenes Tech Talent.” He also won Google’s 2011 OC Award, the second highest award given for “substantial contributions to company,” and 12 Peer Bonus Awards for excellence.

    image

    1 Point

  • How To Create Persuasive Ads For Online Marketing

    Contains 4 Component(s), 1.00 credit offered Recorded On: 07/07/2017

    For many businesses, there is no better way to generate leads that online advertising. The question is, how do you generate the greatest ROI for your online advertising dollar.

    For many businesses, there is no better way to generate leads than online advertising. The question is, how do you generate the greatest ROI for your online advertising dollar.Joe Scott, is certified by both Google and Facebook on all of their advertising and measurement platforms and has been using them since they were created. He will show you examples of successful client campaigns and share best practices to help you “be there” when potential clients are searching online.

    Joseph Scott

    Founder

    Joseph Scott co-founded Scott & Associates, Inc. with his wife Katie in 1993. Second generation joined company in 2009. Selling Principal: $25 million + in career Promotional Products sales. Joe has transitioned his Distributorship into an Agency that gets paid for their time and the results that they generate for their clients. He makes his living selling Promotional Products and Advertising Services. Public Speaking is a fun, side-business.

    CAS-Apprvd.jpg

    1 Point

  • Expo East 2017: The New, The Now, The Next In Digital Marketing Strategies

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/12/2017

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media, and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    In this session, specifically tailored for the promotional products industry, Lance Bachmann and Scott Fcasni will discuss the importance of local SEO and internet marketing to grow your business. Through organic search, paid advertisements and re-targeting, email marketing and social media,and the best practices to reach a wider audience in the digital landscape. For all promotional product re-sellers, this session dives deep into local marketing to set up your business for success and increase your domain authority.

    Lance Bachmann

    Founder and President

    Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

    Scott Fcasni

    President

    As president of 1SEO Technologies, Scott Fcasni oversees the newest 1SEO division that specializes in IT support and managed services. Fcasni brings more than 10 years of experience to the role, during which his team has cultivated a distinguished client base that relies on them for business-critical technology needs. Fcasni resides in New Jersey with his wife and two kids. When not working, he enjoys traveling with his family.

    image


    1 Point

  • Creative Campaigns and Utilizing IDEA Source

    Contains 4 Component(s), 1.00 credit offered Recorded On: 06/07/2017

    Join Aubrey Collins and Cliff Quicksell, MAS+ for this session on how to create creative campaigns. This session will discuss creative brainstorming, how to use the IDEA Source, and how to incorporate it all in one campaign with one message.

    Join Aubrey Collins and Cliff Quicksell, MAS+ for this session on how to create creative campaigns. This session will discuss creative brainstorming, how to use the IDEA Source, and how to incorporate it all in one campaign with one message. 

    Aubrey Collins

    Director of Sales and Marketing

    As a writer, marketer and communications professional, Aubrey Collins has been helping brands tell their stories internally and externally for nearly 15 years. For the past six years at MediaTree, a supplier of branded digital entertainment cards has been the Director of Sales and Marketing. Collins also serves as a Chef on the board of PromoKitchen, a nonprofit organization committed to the advancement of the promotional products industry through education and mentorship. 

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 35 years. During this time, he has achieved the Master Advertising Specialist designation and has been actively involved in PPAI by serving on various committees, as a facilitator at all PPAI shows and as a member of PPAI's Ambassadors Speakers Bureau. Cliff's passion for education and training is exemplified by his having served five terms as the education chairperson for the Chesapeake Promotional Products Association. Cliff has received several awards including a PPAI Pyramid award 25 times and PPAI's Ambassador Speaker of the Year Award six times. In 1997 he was an inaugural recipient of PPAI's Distinguished Service Award.Cliff is the CEO of Cliff Quicksell Associates and the acting Director of Marketing with Ipromoteu. 

    CAS-Apprvd.jpg

    1 Point

  • How To Create A Video Marketing Campaign That Will Drive Traffic, Generate Leads And Beat The Pants Off Your Competitors

    Contains 4 Component(s), 1.00 credit offered Recorded On: 05/24/2017

    Join Jace Vernon for this session on video marketing. This session will focus on how to set up a YouTube campaign, what to include in every video script, mistakes to avoid, and how to get your video to your target audience.

    Join Jace Vernon for this session on video marketing. This session will focus on how to set up a YouTube campaign,  what to include in every video script, mistakes to avoid, and how to get your video to your target audience. 

    Jace Vernon

    Online Marketing Expert

    Jace Vernon is an online marketing expert whose passion is helping others grow their business. He currently runs Ydraw and Marketing Hy, a fast-growing digital agency. He has given presentations at Pubcom, SMX, Affiliate Marketing Summit, Digital Marketing and more.

    CAS-Apprvd.jpg

    1 Point

  • Best of Expo 2017: Marketing On A Shoestring

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/17/2017

    The promotional marketing industry has some of the most advanced suppliers providing exceptional options to foster your continued growth. With this high level of sophistication, why is it that we only resort to handing out “stuff” with our names on it? Developing great marketing campaigns that are targeted and resonate with our target audiences is now something everyone can do.

    Join Cliff Quicksell, MAS+ for this session on Marketing on a Shoestring. The promotional marketing industry has some of the most advanced suppliers providing exceptional options to foster your continued growth. With this high level of sophistication, why is it that we only resort to handing out “stuff” with our names on it? Developing great marketing campaigns that are targeted and resonate with our target audiences is now something everyone can do. With a little creativity, the right suppliers, and a bit of imagination you can create amazing marketing tools for a fraction of what cost in the past. Learn the questions to ask key vendors, learn how to build unique marketing programs that resonate with your client and prospects inexpensively, and learn how to effectively implement these programs in the market.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 35 years. During this time, he has achieved the Master Advertising Specialist designation and has been actively involved in PPAI by serving on various committees, as a facilitator at all PPAI shows and as a member of PPAI's Ambassadors Speakers Bureau. Cliff's passion for education and training is exemplified by his having served five terms as the education chairperson for the Chesapeake Promotional Products Association. Cliff has received several awards including a PPAI Pyramid award 25 times and PPAI's Ambassador Speaker of the Year Award six times. In 1997 he was an inaugural recipient of PPAI's Distinguished Service Award.Cliff is the CEO of Cliff Quicksell Associates and the acting Director of Marketing with Ipromoteu. 

    CAS-Apprvd.jpg

    1 Point

  • Expo 2017: Social Media Sales Blueprint: Creating A Social Media Campaign That Works

    Contains 3 Component(s), 1.50 credits offered

    Join Johnny Campbell in the session Social Media Sales Blueprint! Social media is one of the most powerful new marketing tools for business growth in the world. In fact, it is safe to say that if your business has not started to integrate social media marketing campaigns into your over-all marketing plans, then your business is missing out on additional income streams and business growth opportunities. In this program, Johnny Campbell will provide you with a three step social media marketing template that will help you to generate more leads, more sales and more money in your business.

    Join Johnny Campbell in the session Social Media Sales Blueprint! Social media is one of the most powerful new marketing tools for business growth in the world. In fact, it is safe to say that if your business has not started to integrate social media marketing campaigns into your over-all marketing plans, then your business is missing out on additional income streams and business growth opportunities. In this program, Johnny Campbell will provide you with a three step social media marketing template that will help you to generate more leads, more sales and more money in your business.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

    CAS-Apprvd.jpg

    1.5 Points

  • Expo 2017: Putting The Social In Your Media

    Contains 3 Component(s), 1.00 credit offered

    Join Bill Petrie and Kirby Hasseman for the session Putting the Social in Your Media! Every company, every brand and every person is a media company, but very few act like it. Just as media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to reach a high level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that moves your target audience.

    Join Bill Petrie and Kirby Hasseman for the session Putting the Social in Your Media! Every company, every brand and every person is a media company, but very few act like it. Just as media company creates a wide variety of programming to reach different target audiences, promotional products professionals need to leverage different media types to reach a high level of engagement. From content marketing to video to blogging, this session will teach you how to leverage your unique voice to create meaningful media content that moves your target audience.

    Bill Petrie

    President

    Bill Petrie has over 17 years of experience as a leader in the promotional products industry. In 2014, he launched brandivate, the first executive outsourcing company solely focused on helping small and medium-sized promotional products enterprises responsibly grow their businesses. In 2017, brandivate was acquired by PromoCorner, the industry’s leading digital marketing service, where he now serves as president.

     

    A featured speaker at numerous national and international industry events, a serial creator of content marketing, and a PromoKitchen chef, Petrie is also the current president of Promotional Products Association of the Mid-South (PPAMS) and recently was elected to the Regional Association Council (RAC). 

    Kirby Hasseman

    CEO

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has 4 full-time internal employees and 6 sales people. Hasseman is beginning to make his name known in the promotional products industry! He is on the board of PromoKitchen, a non-profit agency that is dedicated to education and mentorship in Promo. He was recognized as a 2015 PPB Rising Star. In addition, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. In addition, he puts out a Weekly Word, a short video on personal development (of course) each week. Kirby has published two books. His first called Think Big Marketing For Small Business and the next called Delivering Marketing Joy. He is working on his third. Kirby is most proud of his titles “father" and “husband". He is married to Amy Hasseman and father to Skylar and Jade.

    CAS-Apprvd.jpg

    1 Point

  • Expo 2017: Power Keynote: How Digital Is Inspiring A New Era Of Experience Design

    Contains 3 Component(s), 1.00 credit offered

    Join Brian Solis for the session How Digital Is Inspiring a New Era of Experience Design. People don’t want products, they want experiences. This is one of the reasons why businesses over the next 10 years are going to increase investments in customer experience to more effectively compete. The secret to success however, is understanding the relationship between digital and the evolution of customer expectations, behaviors and preferences. What people value, what they find relevant, the experiences they want, are ours to discover. And, they’re not what we think. In his presentation, digital analyst, anthropologist and futurist Brian Solis will share why and how digital will help businesses design meaningful and relevant experiences that people love online and in the real world. More so, he will share insights into how see the world differently to design for a different generation of connected customers.

    Join Brian Solis for the session How Digital Is Inspiring a New Era of Experience Design. People don't want products, they want experiences. This is one of the reasons why businesses over the next 10 years are going to increase investments in customer experience to more effectively compete. The secret to success however, is understanding the relationship between digital and the evolution of customer expectations, behaviors and preferences. What people value, what they find relevant, the experiences they want, are ours to discover. And, they're not what we think. In his presentation, digital analyst, anthropologist and futurist Brian Solis will share why and how digital will help businesses design meaningful and relevant experiences that people love online and in the real world. More so, he will share insights into how see the world differently to design for a different generation of connected customers.

    Brian Solis

    Principal Analyst

    Brian Solis is Principal Analyst at Altimeter Group, a Prophet company. Solis studies the effects of disruptive technology on business and society. He has a very special ability to humanize all of these incredible trends to help us see how technology and people are changing and what to do about it.

    He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation, innovation and experience. Brian has authored several best-selling books. His latest book “X,” explores the intersection of where business meets design to create engaging and meaningful customer experiences.

    MAS-Apprvd.jpg

    1 Point

  • SAGE Show 2016: Email Marketing: Capitalize on Today's Trends and Tactics

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/30/2016

    In this session, you'll learn how to integrate email marketing into your overall marketing strategy, including the top tools and tactics you can implement to boost results. If you've been thinking about starting an email marketing program, or haven't been getting the results you want out of yours, don't miss this essential seminar. Participants will learn the difference between email marketing and , the best ways to maximize your email marketing program, and how email marketing has the best ROI of any form of marketing.

    Join Danny Friedman for this session on email marketing. In this session, you'll learn how to integrate email marketing into your overall marketing strategy, including the top tools and tactics you can implement to boost results. If you've been thinking about starting an email marketing program, or haven't been getting the results you want out of yours, don't miss this essential seminar. Participants will learn the difference between email marketing and, the best ways to maximize your email marketing program, and how email marketing has the best ROI of any form of marketing.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    CAS-Apprvd.jpg

    1 Point

  • How to Market Your Business Online

    Contains 3 Component(s), 1.00 credit offered

    With over 100 billion Google searches each month, people are online looking for your products and services. How you position your company, and the things you do to attract and convert customers, can make or break your business. In today’s extremely competitive online environment, there are do’s and don’ts to marketing your business. This webinar will help you position your business and get more customers on a small budget.

    Join Chris Jenkin for this session on how to market your business online. With over 100 billion Google searches each month, people are online looking for your products and services. How you position your company, and the things you do to attract and convert customers, can make or break your business. In today's extremely competitive online environment, there are do's and don'ts to marketing your business. This webinar will help you position your business and get more customers on a small budget.

    Chris Jenkin

    ASI Advisory Board of Technology and Operations Member

    Chris spent 14 years as a successful promotional products distributor and four & a half years as a supplier, earning 11 industry awards. Credited with inventing 10 original gotchaApps™ and innovating additional marketing applications from the ground-up, Chris is connected with several associations in the promotional products industry. He sits on the ASI Advisory Board of Technology and Operations. He has earned recognition for his entrepreneurial and business acumen including a PPB 2010 Industry Rising Star Award and a member of ASI Counselor Magazine's 2012 Hot List.

    CAS-Apprvd.jpg

    1 Point

  • Social Media Optimization

    Contains 3 Component(s), 1.00 credit offered Recorded On: 04/05/2016

    Optimize to get the most out of your (and your company) social media presence. If you are trying to create awareness, drive traffic to your website or sell products, you must optimize your social media presence. Learn about the two-second rule and the impact of your biography, which social media sites are worth your effort and which are not, how to ensure your posts are being seen without being annoying, how to engage your clients, why you should (or shouldn’t) have a business and personal presence, and the tools to help you succeed.

    Join Dale Denham, MAS+ for this session on Social Media Optimization. Get the most out of your (and your company) social media presence. If you are trying to create awareness, drive traffic to your website or sell products, you must optimize your social media presence. Learn about the two-second rule and the impact of your biography, which social media sites are worth your effort and which are not, how to ensure your posts are being seen without being annoying, how to engage your clients, why you should (or shouldn't) have a business and personal presence, and the tools to help you succeed.

    Dale Denham, MAS+

    Chief Information Officer

    Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

    Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.

    CAS-Apprvd.jpg

    1 Point

  • Expo East 2016: Marketing To Millennials

    Contains 3 Component(s), 1.00 credit offered

    They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.

    Join Mary Ellen Sokalski for this session on marketing to Millennials. They're different. They're mobile. They're elusive. Or so you thought. Join this seminar to discover what makes Millennial buyers and prospects so different. Learn what lures them and deflects them. We'll uncover the media they use and love, and why... and good examples of promotions that work. We'll also uncover some creative promotional programs that engage the future of this buying segment which is like no other generation.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.

    CAS-Apprvd.jpg

    1 Point