PPAI
PPAI Expo 2023 - Online Marketing Master Class
Recorded On: 01/09/2023
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| Online marketing offers many different tools to help you increase your sales and profits. Come to this Online Marketing Master Class to learn from those who are doing exactly that. This panel discussion will share tips, expertise, platforms and a step-by-step overview of how to put a successful campaign together. Join this session and heighten your online marketing knowledge to the benefit of you and your company. |
Kirby Hasseman (Moderator)
CEO
Hasseman Marketing & Communications
Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has four full-time internal employees and seven salespeople. Hasseman is a thought leader in the promotional products industry. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Hasseman hosts a weekly web show called Delivering Marketing Joy, where he interviews business leaders from around the country. He also co-hosts an industry leading podcast, unscripted.
Charity Gibson (Moderator)
National Account Coordinator
Peerless Umbrella
| Charity Gibson is the National Account Coordinator for Peerless, a Chef with the industry non-profit organization PromoKitchen.org, and the owner of Green Banana Social - a social media services provider for promotional products industry suppliers. Prior to life on the supplier side of the industry she spent 16 years as a very successful distributor working with several well-known end buyer corporations. She moved to the supplier side five years ago and today uses her decades of experience to assist Peerless in reaching their sales goals and helping to educate and mentor professionals throughout the industry. Charity's award-winning social media efforts are well recognized throughout the promotional products community. She is known for her posting consistency, lightning-fast response times, and creative problem-solving abilities. |
Javier Melendez (Moderator)
National Account Executive
Walker-Clay, Inc.
| Javier Melendez is a branded merch specialist with over a dozen years’ experience in the print and promotional product industry. During the pandemic, his unique video style and social media presence has grown to where he has been recognized on the industries #online18 two years in a row, and the 2022 PPAI Rising Star list. |
Brandon Pecharich (Moderator)
Director of Sales Marketing
Branded Logistics
| Brandon Pecharich is the Director of Sales Marketing at Branded Logistics and has over 19 years of promotional products experience. He was named a PPB Rising Star in 2021, SAAGNY 40 under 40 in 2022, and has been part of TeamPC for over 5 years, which was named one of the 2021 PPB Greatest Places to Work. In addition to his media activities, Brandon has been on many conference stages discussing being an "And" leader versus an "Or" boss. He shares his love for all things promo through the #PromoErrday series at PromoCorner. |
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