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Master Advertising Specialist (MAS) Package

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The Master Advertising Specialist (MAS) Program requires the completion of all MAS dedicated courses listed below.

In addition, please select 35 MAS level elective credits from the column on the right to complete the elective portion of the MAS.

Once registered, you will find the courses in your Dashboard (My Learning > Content Registered For).

Once all course work is completed there is an application in your Dashboard to complete and submit for processing.

  • Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



Master Advertising Specialist (MAS) Electives

Once obtained,to keep your certification in good standing, you will need to complete 30 hours of either CAS or MAS level courses every 3 years and submit the Re-certification Application.

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173 Results

  • Contains 3 Component(s), Includes Credits Recorded On: 10/12/2022

    Jason will provide great insight into how to attract, retain and engage membership. You will have the opportunity to hear different ways to connect and collaborate with members, both new and experienced. All of which can lead to increased volunteerism and revenue, making your regional association even stronger.

    Jason will provide great insight into how to attract, retain and engage membership. You will have the opportunity to hear different ways to connect and collaborate with members, both new and experienced. All of which can lead to increased volunteerism and revenue, making your regional association even stronger.

    Jason Jones, PhD. (Moderator)

    Organizational Psychologist and Keynote Speaker

    Dr. Jason Jones

    Jason Jones, Ph.D. equips leaders to energize, engage, and activate the best in their people. As a former executive leader in companies both large (a Fortune 10 corporation) and small, Jason understands the challenges leaders face every day to work with intention, get the most out of their ability, and achieve at the highest level possible. 

    Jason is an organizational psychologist, two-time best-selling author, and executive coach. He has spent more than two decades studying human motivation, performance, and engagement in the workplace. Jason is a recognized expert in the areas of brain-based leadership and development. He is the author of the book 28 Days to a Motivated Team and Activator: Using Brain Science to Boost Motivation, Deepen Engagement, and Supercharge High Performance.  

    He completed the Executive Coaching Certification program at the College of Executive Coaching and has been awarded the Professional Certified Coach designation by the International Coaching Federation. His coach training program (The Coaching Manager) received the excellence award by the Association of Talent and Development (ATD). Utilizing the latest in neuroscience research and gleaning from more than 150 years of motivation theory, he curates it all into effective coaching tools and techniques that help leaders to become more influential, persuasive, and effective. 

    Jason led the development of executive coaching programs at Integris Health and AT&T. He has also helped multiple other companies to implement their own coaching bench for executive development. Jason has worked with recognized brands including American Airlines, AT&T, Porsche, Ericsson, Sonoco, and Seagate Technology to name just a few. He has worked with top corporations to build world-class leadership development and executive development initiatives and corporate universities. His last corporate role was leading executive development at AT&T where his team was responsible for executive education for more than 6000 leaders around the globe and contributed to being named the number one learning company in America by Chief Learning Officer Magazine.  

    Jason resides in Dallas, Texas. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 12/04/2019

    The California Consumer Privacy Act (CCPA) will be enacted soon. Learn about what you need to know to protect your organization from hefty penalties. Join this must-see session with Amar Hajeri on what the CCPA means for your business, consumer data you collect and the recommended next steps you should take regardless of what state you operate out of. CCPA will be enacted on January 1, 2020, and applies to any organization that does business in California, collects consumers' personal data and satisfies at least one of the following thresholds: • has an annual gross revenue in excess of $25 million • possesses the personal information of 50,000 or more consumers, households, or devices • earns more than half of its annual revenue from selling consumers' personal information. The International Association of Privacy Professionals estimated that the CCPA will affect upwards of 500,000 U.S. businesses.

    The California Consumer Privacy Act (CCPA) will be enacted soon. Learn about what you need to know to protect your organization from hefty penalties. Join this must-see session with Amar Hajeri on what the CCPA means for your business, consumer data you collect and the recommended next steps you should take regardless of what state you operate out of. CCPA will be enacted on January 1, 2020, and applies to any organization that does business in California, collects consumers' personal data and satisfies at least one of the following thresholds: 

    • has an annual gross revenue in excess of $25 million
    • possesses the personal information of 50,000 or more consumers, households, or devices
    • earns more than half of its annual revenue from selling consumers' personal information. 

    The International Association of Privacy Professionals estimated that the CCPA will affect upwards of 500,000 U.S. businesses. 

    Amar Hajeri, PMP

    Data Management Expert

    Amar Hajeri is a data management expert and a thought leader, who has advised several major corporations, including Time Warner Cable, Tyson Foods and Southwest Airlines in the areas of data strategy, specifically around governance and privacy, legislative compliance and organizational enablement to best leverage opportunities presented by cutting-edge technology solutions. Currently, he is shaping the data governance efforts as VP, Enterprise Data Governance at Texas Capital Bank. The strategies and guidelines his team has developed, in coordination with teams such as legal, compliance and cyber security to protect the organizational interests against legislations such as CCPA, has been widely accepted as an industry best practice. His insights have been enriched from having spent several years at the intersection of strategic business practices and the enablement afforded by technology to accomplish business goals, while adapting a data-centric execution approach. In his free time, he enjoys riding motorcycles and working on projects in his garage.    

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    This session will answer questions such as where your company's waste actually end up, what to do about packaging waste and outline options for end-of-life solutions.

    This session will answer questions such as where your company's waste actually end up, what to do about packaging waste and outline options for end-of-life solutions.         

    Ashlee Baker (Moderator)

    Principal and Waste Diversion Specialist

    Waste Not Consulting

    Ashlee Baker is a principal and waste diversion specialist at Waste Not Consulting. She brings over ten years of experience in waste diversion for commercial properties. She has a background in working with commercial, retail, and residential properties to develop, implement, and manage sustainable waste and recycling programs that are both environmentally friendly and financially responsible. With a passion for diverting waste from landfills, Ashlee has created and implemented over 150 waste stream management programs with an emphasis on diversion and has completed over 16M square feet of LEED compliant waste audits. She strives to encourage greater consciousness of our individual environmental footprints through education, outreach, and best practices. Ashlee holds a master of science degree in environmental studies from California State University, Fullerton and a B.A. in communications studies from Florida State University. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    This session will demonstrate the importance of validating any sustainability-related claims companies make about their products or processes, as well as properly categorizing products with sustainable claims.

    This session will demonstrate the importance of validating any sustainability-related claims companies make about their products or processes, as well as properly categorizing products with sustainable claims.

    David Callet (Moderator)

    Principal

    Callet Law

    David Callet is a principal at Callet Law where he provides comprehensive client representation on all aspects of consumer product safety compliance. He guides clients on how to create and implement product safety compliance programs that reduce product recalls, limit products liability litigation and help protect their valuable brands from adverse publicity associated with non-compliance with product safety requirements. He regularly represents clients I matters involving the U.S. Consumer Product Safety Commission. David is a graduate of Pennsylvania State University and the George Washington University Law School.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    This session will answer questions relating to conducting a comprehensive risk analysis when evaluating a new country for possible sourcing solutions.

    This session will answer questions relating to conducting a comprehensive risk analysis when evaluating a new country for possible sourcing solutions.

    Kelli Hoggle (Moderator)

    Network Representative, US and Canada

    Amfori

    Kelli Hoggle is the network representative, USA & Canada for the European business association, amfori – Trade with Purpose. amfori represents over 2,500 member companies from various sectors and 40,00+ factories and farms. Through amfori, member companies improve social and environmental performance throughout their value chains by participating in amfori BSCI and BEPI. Kelli has been with amfori for 6 years and has grown the North American network from under 10 members to now over 150, including the world’s largest retailers.Previously, Kelli worked at WRAP as the senior compliance manager. She has 10 years experience working with companies to improve working conditions in their supply chains. Operating in various sectors, Kelli has partnered closely with consumer goods companies, factories, farms, governmental organizations, and service providers with a mission to promote worker wellbeing and environmental sustainability. Kelli resides in Seattle, WA.                                         

    Nathan Cotter (Moderator)

    Vice President of Supply Chain

    Hit Promotional Products, Inc.

    Nathan Cotter is the vice president of supply chain at Hit Promotional Products, Inc., ranked among the top 5 promotional product suppliers in the nation.  The supply chain division at Hit includes teams that manage purchasing, logistics, custom orders, quality, product safety and compliance, and ethical sourcing throughout a diverse supply chain.  Nathan holds a BA from Monmouth College and is a member of PPAI’s Product Responsibility Action Group.  

    Jennifer Winter (Moderator)

    Key Account Manager

    ELEVATE

    Over the last twelve years, Jennifer Winter has helped companies build more effective responsible sourcing programs. Jennifer is a key account manager who provides consultative support for both new and established clients. Jennifer also leads customer onboarding for complex client programs that may have multiple touch points within ELEVATE or have complex monitoring requirements. Prior to this role, Jennifer was the regional manager for the US and Canada at ELEVATE, where she recruited, trained, and mentored the team that successfully delivered thousands of high quality and impactful social and environmental assessments. Prior to joining ELEVATE, Jennifer was the founder and managing director of a US based responsible sourcing, auditing and consulting company that operated across North America. She also spent 8 years in the US Armed Forces as human resources specialist/headquarters detachment administrator. Jennifer has two master’s degrees from the London School of Economics as well as a bachelor’s degree from University Massachusetts-Amherst, where she graduated Summa Cum Laude. She is currently settled in Sacramento, California but is a Massachusetts native and lived as nomad for many years in various other cities, notably Athens, London, Shanghai, New York City, and Kansas City. In her free time, she focuses on her family and practices yoga.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    This session will examine the America Creating Opportunities for Manufacturing, Pre-Eminence in Technology, and Economic Strength (COMPETES) Act of 2022.

    This session will examine the America Creating Opportunities for Manufacturing, Pre-Eminence in Technology, and Economic Strength (COMPETES) Act of 2022.

    Maurice Norris (Moderator)

    Public Affairs Manager

    PPAI

    Maurice Norris is the public affairs manager for Promotional Products Association International (PPAI). Currently, Maurice manages the government relations and product responsibility programs at PPAI. In these roles, he monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

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    .50 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    This session will delve into U.S. Customs and Border Protection’s implementation of the Uyghur Forced Labor Prevention Act (UFLPA), and expound on what it means when CBP issues a Withhold Release Order (WRO).

    This session will delve into U.S. Customs and Border Protection’s implementation of the Uyghur Forced Labor Prevention Act (UFLPA), and expound on what it means when CBP issues a Withhold Release Order (WRO).       

    Bryant Van Buskirk (Moderator)

    Field Director

    Customs and Border Protection

    Bryant Van Buskirk currently serves as the field director of the Los Angeles CTPAT office. He is responsible for oversight and administration of all activities relative to the Los Angeles CTPAT area of operations, which encompasses Baja and Central Mexico, British Colombia, Canada, the majority of Pacific-Asia region countries and a diverse area of domestic locations, primarily within the western United States. His duties also include management and maintenance of the Mutual Recognition Arrangements (MRA) between United States Customs and Border Protection and the countries of South Korea and New Zealand. In these capacities, he works directly with members of the trade (importers, exporters, foreign manufacturers, carriers, brokers, consolidators, port/terminal operators) towards improving international supply chain security, compliance with the 2006 Safe Port Act and overall furtherance of Customs & Border Protection’s Anti-Terrorism Goals. Bryant joined the former U.S.Customs Service (now Customs & Border Protection) as an inspector at the Los Angeles/Long Beach Seaport in 1992. Bryant has been with the CTPAT program since 2005. Prior to this assignment, he served as a chief customs and border protection officer, assigned to oversee enforcement and cargo processing activities relative to anti-terrorism and contraband enforcement within the Los Angeles/Long Beach Seaport area of operations.Bryant is a recipient of the Certificate of Merit, Secretary General, World Customs Organization for exceptional service to the international customs community (2018), Commissioner of Customs Award of Valor, National Partnership for Reinventing Government Award, Co-recipient of National Review Board’s Hammer Award, Commissioner of Customs Strategic Problem Solving Award and Commissioner of Customs Award for Innovation.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    This session will explain what PFAS chemicals are, demonstrate how prevalent they are in our industry's products, and provide actionable solutions for the variety of federal and state activities addressing PFAS concerns.

    This session will explain what PFAS chemicals are, demonstrate how prevalent they are in our industry's products, and provide actionable solutions for the variety of federal and state activities addressing PFAS concerns.

    Rick Brenner, MAS+ (Moderator)

    President

    Product Safety Advisors

    Rick Brenner is president of Product Safety Advisors, a consulting and outsourced compliance firm advising clients in all facets of consumer product safety. Prior to founding Product Safety Advisors, Rick was CEO and chief compliance officer of Prime Resources, a $100 million consumer products importer in Bridgeport, CT. Rick is considered a foremost expert on best practices for design and manufacture of safe and compliant consumer products.  He has served as a resource to the U.S. Consumer Product Safety Commission (CPSC) on these matters and was a featured speaker for the Commission at the Fourth North American Consumer Product Safety Summit. In other product safety roles, Rick is past president and executive board member of ICPHSO – the International Consumer Product Health and Safety Organization (ICPHSO.org). In 2008, Rick co-founded the non-profit product safety certification organization QCA, the Quality Certification Alliance (qcalliance.org).  In 2015, after serving three years on its board, Brenner was elected chair of PPAI. He is a founder of PPAI’s Product Responsibility Action Group (PRAG) and has co-chaired PPAI’s Product Responsibility Summit each year since its inception in 2011.                                   

    Travis Norton (Moderator)

    Director of Global Technical Services

    Bureau Veritas

     Travis Norton has been with BV for more than 20 years. As the director of global technical services in the Americas region, he leads and manages a technical consultation team. He is an ASTM member, participating on technical committees for textiles and consumer products. Previously, he was the director of global technical services for Europe, Middle East and Africa based in the UK. Prior to that, Travis has worked in global project management, engineering and technical services in Hong Kong. He has also worked in laboratory operations in Hong Kong, China and Buffalo, NY. Before joining BV, he worked in consumer products manufacturing, for a private brand supplier as a research and development chemist and as a factory QA/QC laboratory supervisor. 

    Chase Dressman (Moderator)

    Attorney

    Taft Stettinius and Hollister LLP

    Chase Dressman is a leader of Taft's Cincinnati Environmental Group.  He frequently creates, manages, and negotiates portfolios of regulatory and commercial contracts for national and international companies, with an emphasis on prompt turnaround times and business-oriented solutions. A significant portion of Chase’s practice involves representing companies in the pesticide industry, including manufacturers and distributors of agricultural, conventional, and anti-microbial pesticide products. Chase is an alumnus of Leadership Northern Kentucky (Class of 2013) and Cincinnati Academy of Leadership for Lawyers (Class 21). He frequently writes and presents on significant environmental matters and issues. He currently serves as the general counsel for the Greater Cincinnati Hazmat Unit, where he provides legal counsel to local fire, emergency, and other first responders. Chase received his undergraduate degree, cum laude, with honors, from Xavier University and earned his J.D., cum laude, from the University of Kentucky College of Law, where he was a member of the Kentucky Law Journal, Moot Court, and was selected to and competed on the National Moot Court team. Chase is a life-long resident of the Greater Cincinnati area, where he lives with his wife and children.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    After review by the PPAI Product Responsibility Action Group and approval by the PPAI Board of Directors, PPAI recently updated its Code of Conduct. PPAI General Counsel Cory Halliburton will outline the changes and clarify what they mean for industry companies.

    After review by the PPAI Product Responsibility Action Group and approval by the PPAI Board of Directors, PPAI recently updated its Code of Conduct. PPAI General Counsel Cory Halliburton will outline the changes and clarify what they mean for industry companies.

    Cory Halliburton

    Attorney

    Freeman Law

    Cory Halliburton is an attorney with the law firm of Freeman Law, PLLC, a tax, white collar, and litigation law firm based in the Dallas-Fort Worth Metroplex and with clients throughout the world. He has served as General Counsel for PPAI for 3,059 days (since May 27, 2014). He serves as outside general counsel for other international trade associations, public charities, multi-state engineering firms, and others. Cory and his wife of 22 years, Dr. Jamie Halliburton, a principal in the Grapevine-Colleyville ISD, have three children, a large dog named Bear, and two unnamed Red Sex Links chickens that refuse to lay eggs.

     

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Dale and Vala will continue exploring the concept of limitless companies and a digital mindset and how to apply design thinking and the principles of flow to transform promotional products companies.

    Dale and Vala will continue exploring the concept of limitless companies and a digital mindset and how to apply design thinking and the principles of flow to transform promotional products companies.

    Vala Afshar (Moderator)

    Salesforce

    Vala Afshar is an award-winning inventor, author, weekly podcaster and columnist, and keynote speaker covering the future of business and work, leadership and innovation. As chief digital evangelist at Salesforce, Vala collaborates with C-suite executives, industry analysts and thought leaders from around the world on opportunities for digital change. With over 647,000 followers on Twitter, Afshar is named as a top influencer to senior executives on social media. Afshar’s Twitter account was viewed and shared over one billion times in 2021. Afshar contributes weekly articles to ZDNET and other publications - over 250  articles since 2020. Afshar has interviewed over 900 senior business executives on his weekly video show DisrupTV, covering topics of leadership, business, technology and innovation disruptive trends. Afshar's podcast is projected to have over 2 million viewers in 2022. Prior to joining Salesforce, Afshar served in roles of vice president of engineering, chief customer officer and chief marketing officer. Afshar is author of the book The Pursuit of Social Business Excellence.  

    Dale Denham (Moderator)

    President and CEO

    PPAI

    Before joining PPAI as president and CEO in August 2021, Dale Denham spent ten years at distributor Geiger as senior vice president and CIO responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Dale was a member of the ASI executive team for ten years where he was responsible for growth, including all technology, strategic partners, and publications. His first experience in the industry came in the 1990s as president of Impact. Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Dale graduated from the University of South Florida with a bachelor’s in business and a minor in economics.             

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.

    Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.

    Eric Shonebarger (Moderator)

    President

    Hit Promo

    As President of Hit Promotional Products, Eric Shonebarger is responsible for all facets of the business. Eric has a proven executive management track record with 18 years of experience in the promotional products industry enabling company growth through the use of technology, business process optimization, and hands-on leadership. Prior to his current role, Eric was the chief operating officer and chief information officer at Hit. Previously, he worked in electronic medical records and as an information technology consultant in both the public and private sector.  Eric has been recognized as a thought leader in the industry being recognized as ASI’s Technology Executive of the Year, Print and Promo’s 40 Under 40, and PPAI Industry IT Collaborator of the Year. He has earned an MBA and an MS in Business Analytics from Indiana University, an MA in Leadership from Southeastern University, and a BA in Economics from the University of South Florida.  

    Raj Mukherjee (Moderator)

    CIO

    Hit Promo

    Raj Mukherjee is the CIO for Hit Promotional Products. Raj has more than ten years of IT experience, and eight years of industry experience. He currently serves on the PPAI Technology Committee and on  Promostandards. Raj holds a bachelors in electronics and telecommunication, a masters in signal processing as well as an MBA with a concentration in business analytics. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Companies don’t have to be owned by private equity to maximize returns like private equity. Chris will share the private equity playbook that will empower you to address the four key strategies that will transform your business.

    Companies don’t have to be owned by private equity to maximize returns like private equity. Chris will share the private equity playbook that will empower you to address the four key strategies that will transform your business.

    Chris Anderson (Moderator)

    CEO

    HandStands

    Chris Anderson joined the promotional products industry in 2002 with supplier HandStands and became president of the company in 2009 and CEO in 2010. Under his leadership, HandStands expanded its distribution into 138 countries and closed multiple strategic acquisitions, including the sale of the business to HPG in 2018. Anderson became CEO of HPG in 2019.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    This panel discussion, moderated by Denise Taschereau, will examine trends, expectations and the reality of corporate social responsibility. Increasingly buyers are committed to aligning their businesses with products that elevate their social and sustainable priorities. This session will outline practical steps you can implement in your business regardless of whether you are at the beginning of your journey or far down the path.

    This panel discussion, moderated by Denise Taschereau, will examine trends, expectations and the reality of corporate social responsibility. Increasingly buyers are committed to aligning their businesses with products that elevate their social and sustainable priorities. This session will outline practical steps you can implement in your business regardless of whether you are at the beginning of your journey or far down the path.

    Denise Taschereau (Moderator)

    CEO

    Denise Taschereau launched Fairware after realizing how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Previously, Taschereau oversaw the Mountain Equipment Co-op’s national environmental programs, community grant-making, and ethical sourcing programs, and wrote their award-winning first Sustainability Report. She is currently a board member of PromoCares, an industry group driving awareness and education around sustainability issues in the promotional products industry.

    Louisa McGurik (Moderator)

    Senior Manager

    Salesforce

      As senior manager, sustainable procurement for Salesforce Louisa McGuirk leads the company’s supplier sustainability strategy, which aims to motivate and enable suppliers to take meaningful action on critical sustainability issues. She drives initiatives that embed sustainability into Salesforce’s procurement processes and decision-making. Her work supports Salesforce’s broader commitment to deliver leadership, partnership, and technology that accelerate global progress to net zero. She holds a Masters in Environmental Science and Management from the Bren School at UC Santa Barbara specialized in Corporate Environmental Management. 

    Megan Spire (Moderator)

    Vice President of Sales

    Bella + Canvas

    As Vice President of Sales for BELLA+CANVAS, Megan Spire is the commercial leader of the business. She drives the vision, strategy, and execution across multiple teams includes Sales, Planning & Analytics, Sales Operations, and Customer Success. With 11 years of experience in the promotional products industry, Megan has helped to shape the premium t-shirt landscape through education, storytelling, and relationship building. During her tenure at BELLA+CANVAS, they have grown into the largest and fastest growing premium basics brand in the industry.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    2022 is winding down as we prepare for the challenges and ongoing uncertainties of 2023. The decelerating rate of rise that characterized many industries and businesses in 2022 will linger into the first half of 2023 for many. Patrick will present business strategies and tactics that address the projected changes in the economic landscape. He will also assess the business demand for 2023 and 2024, present a clear picture of inflation and interest rates and address the potential impact of a shift in government arising from the midterm elections.

    2022 is winding down as we prepare for the challenges and ongoing uncertainties of 2023. The decelerating rate of rise that characterized many industries and businesses in 2022 will linger into the first half of 2023 for many. Patrick will present business strategies and tactics that address the projected changes in the economic landscape. He will also assess the business demand for 2023 and 2024, present a clear picture of inflation and interest rates and address the potential impact of a shift in government arising from the midterm elections.

    Connor Lokar (Moderator)

    Economist

    Few young economists present their insights with the authority, accuracy, and humor that Connor Lokar brings to the stage. From the intimate executive retreat to the standing room only keynote, he delivers practical economic intelligence with charm and candor.  Connor has been giving economic keynotes, workshops, and webinars across North America since he joined ITR Economics in 2014. Using his quick wit and knack for storytelling, he leverages his youthful appearance to upend expectations and successfully captivate and educate audiences. Thousands of business leaders have enjoyed his dynamic approach. Connor emphasizes the applicability of economic intelligence and calls his audience to action.  When not on stage, Connor contributes his economic expertise in the role of trusted advisor, consulting directly with management teams of firms large and small. ITR’s clients meet with Connor at critical planning junctures to ensure that their strategic plans, goals, and internal initiatives are in alignment with their tailored forecasts. As ITR Economics’ senior forecaster, Connor has a particularly keen understanding of how forecasts are derived. The resulting insights enable clients to make the most of their economic outlooks.  Connor specializes in construction and industrial markets but consults and presents to businesses across all industries, helping them grow revenue and remain profitable through an everchanging business cycle  
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Historically low unemployment rates vexing you? The Great Resignation got you down? Demands for hybrid work creating frustrations? Gen Z and Millennials forcing you to reevaluate how you attract and engage employees? Welcome to 2022 - The Year of the Employee! Claudia will explore the many factors making finding and keeping top talent a challenge and will provide you with strategies for transforming the way you hire and retain top talent!

    Historically low unemployment rates vexing you? The Great Resignation got you down? Demands for hybrid work creating frustrations? Gen Z and Millennials forcing you to reevaluate how you attract and engage employees? Welcome to 2022 - The Year of the Employee! Claudia will explore the many factors making finding and keeping top talent a challenge and will provide you with strategies for transforming the way you hire and retain top talent!

    Claudia St John, SHRM-SCP,SPHR (Moderator)

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is founder and President of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource and works extensively in the print and promo space.  As a consultant and frequent speaker, Claudia has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement, and multi-generational workplace challenges.  She is the author of the Amazon.com bestselling book Transforming Teams – Tips For Improving Collaboration And Building Trust.  Her weekly HR Minute e-mails and monthly articles are followed by thousands of business leaders nationwide.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    As the very nature of business rapidly changes, effective leaders must also disrupt the way they see, think and lead. Leadership author, Sara Canaday, challenges seasoned and emerging leaders to adopt signature habits that will catapult conventional thinking into high-impact, modern leadership. Sara will reveal the daily practices that separate innovative leaders from their counterparts. With a dynamic combination of case studies, experience, and storytelling, she will deliver a clear roadmap for enhancing excellence by defying conventional wisdom.

    As the very nature of business rapidly changes, effective leaders must also disrupt the way they see, think and lead. Leadership author, Sara Canaday, challenges seasoned and emerging leaders to adopt signature habits that will catapult conventional thinking into high-impact, modern leadership. Sara will reveal the daily practices that separate innovative leaders from their counterparts. With a dynamic combination of case studies, experience, and storytelling, she will deliver a clear roadmap for enhancing excellence by defying conventional wisdom.

    Sara Canaday (Moderator)

    Owner, Author, and Consultant

    As a respected leadership strategist and engaging speaker, Sara has a unique gift for connecting and communicating with her audiences to propel them from light-bulb-moment insight to strategic change. Moving far beyond the business-school basics, she helps people identify the professional blind spots that are preventing them from taking their careers – and their companies – to the next level. Sara’s professional career spans 20 years and includes sales, leadership, and executive roles at USAA and Texas Mutual. She served as principal consultant for Empowerment Enterprises before opening her own consultancy, Sara Canaday & Associates, in 2009.  Sara is a member of the National Speakers Association and the Founder and now Past President of the Austin Chapter. She has been featured in a number of publications and broadcasts, most notably Forbes, CNBC, Entrepreneur Magazine, The Wall Street Journal, and the American Management Association’s Leadership Wired. Sara is also the author of a popular business book, You – According to Them:  Uncovering the blind spots that impact your reputation and your career.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Explore nascent cybersecurity topics from an Executive point of view.  C-suite leaders are not only high-value targets, but they are ultimately responsible for their organizations' approach to proper cybersecurity practices.  This session explores both vantage points with pragmatic action-based takeaways for busy C-suite leaders.

    Explore nascent cybersecurity topics from an Executive point of view.  C-suite leaders are not only high-value targets, but they are ultimately responsible for their organizations' approach to proper cybersecurity practices.  This session explores both vantage points with pragmatic action-based takeaways for busy C-suite leaders.

    Mike Pfeiffer (Moderator)

    Mike Pfeiffer is a technology executive specializing in developing technical leaders and helping non-technical folks understand complex concepts. Mike is the vice president of technology for American Solutions For Business. He leads a team of 50 individuals to manage ASB’s technical architecture, including its cybersecurity, infrastructure, and e-commerce technologies. He joined the ASB senior leadership team in 2012. He has over 35 years of IT experience, having been named the 2021 Technology Executive of the Year, serves as Mayor of Long Beach, MN, is the PPAI Technology Committee chair and is a frequent cybersecurity speaker.  
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    A decentralized company that is globally and intelligently connected, one whose employees can work from anywhere, whose customers and partners can succeed from everywhere, and whose definition of success includes all its stakeholders, is a limitless company. The limitless company is the logical evolution of the connected company for the digital-first, decentralized-everything world. In this new world, successful companies need to continuously scale their capabilities and reach in multiple dimensions in order to stay relevant and grow. The path to becoming boundless is through adoption of design thinking principles of flow.

    A decentralized company that is globally and intelligently connected, one whose employees can work from anywhere, whose customers and partners can succeed from everywhere, and whose definition of success includes all its stakeholders, is a limitless company. The limitless company is the logical evolution of the connected company for the digital-first, decentralized-everything world. In this new world, successful companies need to continuously scale their capabilities and reach in multiple dimensions in order to stay relevant and grow. The path to becoming boundless is through adoption of design thinking principles of flow. 

    Vala Afshar (Moderator)

    Salesforce

    Vala Afshar is an award-winning inventor, author, weekly podcaster and columnist, and keynote speaker covering the future of business and work, leadership and innovation. As chief digital evangelist at Salesforce, Vala collaborates with C-suite executives, industry analysts and thought leaders from around the world on opportunities for digital change. With over 647,000 followers on Twitter, Afshar is named as a top influencer to senior executives on social media. Afshar’s Twitter account was viewed and shared over one billion times in 2021. Afshar contributes weekly articles to ZDNET and other publications - over 250  articles since 2020. Afshar has interviewed over 900 senior business executives on his weekly video show DisrupTV, covering topics of leadership, business, technology and innovation disruptive trends. Afshar's podcast is projected to have over 2 million viewers in 2022. Prior to joining Salesforce, Afshar served in roles of vice president of engineering, chief customer officer and chief marketing officer. Afshar is author of the book The Pursuit of Social Business Excellence.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Today's marketplace demands razor-edge thinking and nimble responses to change. Strategies change frequently, businesses rise and fall overnight and those adept at thinking on their feet are best positioned to leverage change. Yesterday’s leadership playbook will no longer suffice to deal with the new pressures, challenges and urgency facing leaders today. Today, your team and your organization needs a leader that knows how to help them navigate uncharted waters, pivot fast to meet new demands and inspire them to bring their best effort and focus, despite the disruptions and distractions. In this high-energy, high-value session, Tamara will show leaders how to be the confident innovator and strong leader their teams and organizations need to move forward. Through her pioneering work in human-centered innovation, Tamara will show leaders how to have the confidence and the tools to step up and meet the demands of today’s “next normal.”

    Today's marketplace demands razor-edge thinking and nimble responses to change. Strategies change frequently, businesses rise and fall overnight and those adept at thinking on their feet are best positioned to leverage change. Yesterday’s leadership playbook will no longer suffice to deal with the new pressures, challenges and urgency facing leaders today. Today, your team and your organization needs a leader that knows how to help them navigate uncharted waters, pivot fast to meet new demands and inspire them to bring their best effort and focus, despite the disruptions and distractions. In this high-energy, high-value session, Tamara will show leaders how to be the confident innovator and strong leader their teams and organizations need to move forward. Through her pioneering work in human-centered innovation, Tamara will show leaders how to have the confidence and the tools to step up and meet the demands of today’s “next normal.”

    Tamara Ghandour (Moderator)

    At the forefront of human-centered innovation, the impact of Tamara Ghandour’s groundbreaking work can be seen in individuals and teams across the globe. Bringing together over two decades of business experience, neuroscience, behavioral psychology and change principles, Tamara created the first tools to truly make innovation tangible and accessible to all of us. Through her proprietary assessment, the Innovation Quotient Edge™ (IQE), her book Innovation is Everybody’s Business, and online tools and training, Tamara helps leaders and teams discover the keys to unlocking their innovative minds to get into a state of flow, create meaningful breakthroughs, have stronger, more valued voices and build high-performing, high-value teams that innovate and win, together.  When companies like Procter & Gamble, Red Robin, Arrow Electronics, US Army Research Labs, Schneider Electric and Disney want to develop innovative people and ideas, they call Tamara. She has run multi-million dollar businesses and launched a few of her own, learning from her successes and most importantly, her failures. One of her greatest passions is working with at-risk and underserved youth through FYR - Forging Youth Resilience as a mentor, Crossfit coach and board member. Tamara is a Crossfit addict, ameatuer crime sleuth, average cook, and as a kid in computer camp she won the “I’ll Try Anything Once’ award - a motto she still lives by.   
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Does your organization need to be able to measure its success with diversity, inclusion and unconscious bias efforts? James Pogue’s model will help you do just that. James will share the latest research around bias and its impact in the workplace and clarity the connection between diversity, inclusion, bias and organizational success. James will identify practical steps to move forward, recognizing that the first step is often the most difficult.

    Does your organization need to be able to measure its success with diversity, inclusion and unconscious bias efforts? James Pogue’s model will help you do just that. James will share the latest research around bias and its impact in the workplace and clarity the connection between diversity, inclusion, bias and organizational success. James will identify practical steps to move forward, recognizing that the first step is often the most difficult.

    James Pogue, PhD

    President and CEO

    JP Enterprises

    Dr. James Pogue provides thought leadership to leaders and organizations to push them to address diversity, inclusion and bias (DIBs). As the president and CEO of JP Enterprises, he has spearheaded the development of The DIBs Model, a critical component of an organization’s success.  An outgrowth of research and grounded in theory, this model spawned the DIBs Assessment™ a tool used to measure where an organization, team or individual are on their diversity journey, thus providing the best opportunity for strategic recommendations and change. Dr. Pogue is also the creator of The No Nonsense Experience, a diversity discussion series that leverages cohort learning and emergent best practices to keep participants “the right kind of uncomfortable.” Dr. Pogue supports leaders in making the decisions that attract, engage, and retain talent at all levels, and deepens the learning around diversity, inclusion and bias. His military service, scope of research and work as a speaker and entrepreneur give him tangible examples of the critical balance between leaders and followers on teams.  He provides leaders with professionally researched data, partnered with highly engaged training to improve their ability to influence organizational behavior and the bottom line. In his leisure time, he occasionally competes as a martial artist where he has five national titles, in addition to Silver and Bronze medals at the World Championships. Dr. Pogue has two daughters and six granddaughters. 
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    1 Point

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    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

Canadian Master Advertising Specialist (MAS) Package

  • Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.