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MAS Level

Program Requirements

The Master Advertising Specialist (MAS) Program requires the following:

  • Have a current CAS Certification
  • Complete 100 elective MAS-level education credits from the list below (required MAS courses coming soon)
  • Minimum of 1.0 Industry Service Credit* (a maximum of 15 Industry Service credits are allowed)
  • Complete a Certification Exam Application
    • Take the MAS Exam with a minimum passing score of 70%.
  • Recertification every three years (by earning 25 additional MAS credits within the three years and submitting a Recertification Application)

*Industry Service Credits are defined as volunteer service you provide on behalf of the promotional products industry. This can mean serving on a Regional Association Committee, PPAI Committee or Board, presenting a program at your local Chamber of Commerce, etc. See the ppai.org/certification online for other opportunities and to request this credit be applied to your transcript.

191 Results

  • WLC 2017: Breaking The Status Quo

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/27/2020

    ​Why are some people better at time management than others? It isn't because they are better organized or have more time than the rest of us. There's a secret to mastering effective time management.

    Why are some people better at time management than others? It isn't because they are better organized or have more time than the rest of us. There's a secret to mastering effective time management. Most people don't know the secret and that's why they continue to be overwhelmed, overworked and exhausted. You've been conditioned to believe that time management just requires a better schedule, a slicker app or a smarter set of habits. Unfortunately, when these things don't work, you get frustrated on top of the overwhelm. This secret is the one thing that will make all the difference in your time management so that you can get out of the busyness of your business. Without it, there isn't a schedule or an app in the world that will help you to overcome your time management challenges. Join Nicole Bandes to know the secret!

    Nicole Bandes

    Owner and Speaker

    Known as "THE Productivity Expert", Nicole Bandes works with entrepreneurs and small business owners to overcome their state of being overwhelmed and have more time for what matters most. With a mission to get her own life in order, Nicole discovered all the ways productivity systems failed. Fortunately, she discovered the secret to productivity success before tragedy struck and her life was changed forever. Nicole now uses her story and outside-the-box strategies to help thousands of entrepreneurs and small business owners make productivity personal.  Nicole has been a featured productivity expert in Inc Magazine, Fast Company, Huffington Post, USA Today and many more.

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    1 Point

  • WLC 2017: Big Ideas That Will Knock Your Socks Off

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/26/2020

    Through this high energy, hands-on session, learn how to apply unique brainstorming techniques that are guaranteed to generate big ideas that will knock your socks off.​

    Many of us have endured brainstorming sessions where the most single insight is: “That would never work”. The end-result is “Keep doing what we’re doing, only do it better, faster, or re-package it in a different way or color”. New ideas are like oxygen. They energize, they stimulate, they nourish. A brand is like the human body – if you only breathe the air you just exhaled, you’ll perish. Big ideas rally customers and employees around a brand. They incite passion and they achieve impressive results. Marilyn Barefoot has a process guaranteed to produce big ideas – it’s called “BigStorming”. Through this high energy, hands-on session, learn how to apply unique brainstorming techniques that are guaranteed to generate big ideas that will knock your socks off.

    Marilyn Barefoot

    Owner

    Every great team has a spark plug, a unique energy source, an active ingredient… someone who helps to give the team a personality.  For Barefoot Brainstorming, that someone is Marilyn Barefoot. Classically trained in tier one companies like Coca-Cola, McDonald’s, General Mills, Nike and Microsoft, Marilyn combines a wickedly smart and analytical brain with an intuitive gut. A summa cum laude graduate from major advertising agencies like Vickers & Benson, Bozell Palmer Bonner, Cossette Communications and BBDO, Marilyn is obsessive about originality. A three-time nominee for the Rotman Canadian Woman Entrepreneur of the Year Awards, Marilyn Barefoot is also a much sought after speaker.  A hands-on leader, Marilyn’s high-energy sessions lead to powerful results. Marilyn is the one who inspires teams to look at every project as an opportunity to be original!

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    1 Point

  • Best of The PPAI Expo 2018: Cashing In On Niche Markets: Earn More As A Promotional Specialist

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/20/2018

    In every profession, specialists earn more than general practitioners. It’s true in medicine, law and even sales. If prospects see you as just another promotional products salesperson, you’re a commodity. But if they see you as a specialist—someone who knows how to create results in their specific industry—you can command higher fees, attract higher quality clients and earn more money. In this session, David Blaise will show you how to begin cashing in immediately on niche markets, even those in which you might not have any experience. If you want to earn more in this business, you need to specialize. This presentation will show you exactly how to do that.

    In every profession, specialists earn more than general practitioners. It’s true in medicine, law and even sales. If prospects see you as just another promotional products salesperson, you’re a commodity. But if they see you as a specialist—someone who knows how to create results in their specific industry—you can command higher fees, attract higher quality clients and earn more money. In this session, David Blaise will show you how to begin cashing in immediately on niche markets, even those in which you might not have any experience. If you want to earn more in this business, you need to specialize. This presentation will show you exactly how to do that.

    David Blaise

    Industry entrepreneur, author and business consultant

    What do the promotional product industry's first video podcast, audio podcast, extreme makeover and theme song all have in common? Industry entrepreneur, author and business consultant David Blaise. In 1998, Blaise created Top Secrets of Promotional Products Sales, the industry's premier “success system in a box." Since then, he has built the most recognized and successful training brands in the industry, including Getting Started, Top Secrets of Customer Acquisition, Top Secrets of Multi-Million Dollar Producers and The Power of Promotional Products. Currently Blaise's company helps thousands of industry professionals each year increase sales, improve profit margins and grow their businesses on a guaranteed basis.

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    1 Point

  • Best of The PPAI Expo 2018: People Management Tips And Trends

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/06/2018

    Even the best managers face challenges when navigating tricky personnel issues at work. From hiring and on boarding new employees to engaging and managing existing ones, to ultimately disciplining and separating with them, this session discusses effective people management tips and anticipated workforce trends for 2018.

    Even the best managers face challenges when navigating tricky personnel issues at work. From hiring and on boarding new employees to engaging and managing existing ones, to ultimately disciplining and separating with them, this session discusses effective people management tips and anticipated workforce trends for 2018. Join Claudia St. John for this session and learn to recognize common management pitfalls, discover ways to navigate those pitfalls and gain a clear understanding of how to improve your people management practices to increase employee engagement and reduce legal risk.

    Claudia St John, SPHR

    President of Affinity HR Group, LLC

    Claudia St. John is President of Affinity HR Group, LLC – a national human resources consulting firm that serves as an affinity partner for PPAI members. Claudia is an HR professional with 20 years' experience in global human resources, employee benefits, management consulting and communications. She specializes in strategic planning, employee engagement, organizational development, recruitment and executive career management.

    Claudia's prior experience includes serving as senior consultant for Mercer Human Resources Consulting, the nation's top HR consulting firm, in Washington DC and Geneva Switzerland, Vice President for People for POMCO Group, Manager of the Blue Cross Blue Shield Association's National Labor Office and Senior Policy Associate for the AFL-CIO. She holds an undergraduate degree in employee benefits and labor relations from The American University and a master's degree in business and public administration from The George Washington University. She holds a Senior Professional in Human Resources (SPHR) certification and is a member of the Society for Human Resource Management and maintains many certifications in workplace testing.

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    1 Point

  • Best of The PPAI Expo 2018: The Changing Landscape Of The Promotional Products Industry

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/23/2018

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Larry Cohen

    President and CEO

    Larry has been President and CEO of Axis since he founded it in 1991.  A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being harnessed working in law-related fields.  With a few good ideas, a lot of enthusiasm and a share of naiveté, Larry began Axis with a mission to develop a full-service promotional products company that focused on delivering creative solutions and not merely selling products. It is all about the strategy behind the products.  Our tag line says a lot about what drives us - 180 Degrees From Ordinary. At Axis, we are passionate about helping the best brands in the world tell stories.  Stories that solve problems.  Stories that change behaviors.  Stories that are told on tangible products that leave a lasting impression.  From humble beginnings around his kitchen table, Axis’ has grown to over 70 employees with offices in New York City, White Plains, New York, Boston, Massachusetts and Chicago, Illinois. AXIS’ client base covers an exceptionally broad cross-section of industries (Pharmaceutical, Entertainment, Financial, Beauty and Fashion, Publishing and Sports) including companies such as American Express (under contract nationally).  Axis has been named Counselor Magazine’s Top 40 Distributors five years in a row, Promo Marketing Magazine Top 40 Distributor, 4 Gold 2015 PPAI Awards, SAAGNY Distributor of the Year, and PPB’s Greatest Companies to Work For. Axis now ranks as one of the top promotional merchandising agencies in the United States. When Larry is not busy growing Axis, he is lending his expertise serving on the board of the Promotional Products Association International, PromoKitchen Advisory Board, Peernet Marketing Committee, and former chair of the North American Leadership Conference.

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    1 Point

  • Best of The PPAI Expo 2018: Marketing Strategies That Eliminate Price Resistance And Increase Sales Revenue

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/09/2018

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from.

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from. In this program, Johnny Campbell will explain the seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

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    1 Point

  • The PPAI Expo 2018: The Business Of Doing Good

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world. In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products.

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world.  In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products. By working within industry guidelines and with international labor organizations, as well as building measurable compliance and social programs, we all can make a difference.  Making social responsibility a cornerstone of a company’s strategy means that key decisions about sourcing, partnerships and product design are all heavily influenced by the company’s commitment to doing the right thing.

    Jeremy Lott

    President

    A picture on SanMar's very first catalog cover with a two-year-old peddling a big wheel proves it — Jeremy has worked at SanMar for nearly his entire life. 

    Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas.

    The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.

    Emily Gigot

    Social Responsibility Specialist

    As a Social Responsibility Specialist, Emily works to ensure that all SanMar products are produced in compliance with the highest social and environmental standards. She believes that business done well has the power to do good, and joined SanMar in 2016 to see that vision through. Her mission is to improve worker well-being and minimize environmental impacts in the apparel supply chain. With diverse experience spanning apparel, international community development and sustainability, she’s a Pacific Northwesterner who’s as at home in the rain as she is in the streets of Bangkok. She holds an MBA in Sustainable Business from Pinchot and a BA in Diplomacy and World Affairs from Occidental College.

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    1 Point

  • The PPAI Expo 2018: Fixer Upper: How To Rehab Your Business To Be Profitable And Resilient

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Do you know what it takes to build a healthy distributorship?  Do you struggle with the operational necessities of running a strong company?  This seminar will address the many challenges owners face when running a distributorship and how to implement the right strategies to make a growing distributorship successful.

    Do you know what it takes to build a healthy distributorship?  Do you struggle with the operational necessities of running a strong company?  Join Jamie Watson, MAS and Jeffry Meyer, MAS for this seminar and they will address the many challenges owners face when running a distributorship and how to implement the right strategies to make a growing distributorship successful.

    Jamie Watson, MAS, CPA

    Senior Financial Analyst for Certified Marketing Consultants, LLC

    Jamie Watson, MAS, CPA is Senior Financial Analyst for Certified Marketing Consultants, LLC. Jamie has been involved various aspects of Finance and Accounting for over 12 years. She graduated Magna Cum Laude with her Bachelor of Business Administration from Stetson University and then earned her Masters of Accountancy from Manchester College. She qualified as a CPA in the state of Indiana where she worked for the regional accounting firm of Alerding & Co., LLC. Jamie has been involved in the consulting of both supplier and distributor companies in the Promotional Products Industry for over 7 years. Jamie has earned the CAS designation from PPAI and the BASI designation from ASI.

    Jeffry C. Meyer, MAS

    CEO, CPA, CFO

    Jeffry C. Meyer has been involved in various aspects of finance for more than 36 years. He earned his bachelor's degree in accounting and finance from Manchester College. He qualified as a CPA in the state of Indiana where he worked for the international accounting firm of Ernst & Young (formerly Ernst & Ernst). He has been active in the promotional products industry for 32 years in various CFO and CEO capacities, during which time he consolidated the largest group of companies in the industry. During his career he has evaluated, negotiated and consummated many acquisitions in the promotional products industry and performed valuations on many more. He joined Certified Marketing Consultants, Ltd. in 1998, where as CEO and partner he and his two partners only serve companies in the promotional products industry. Services include mergers and acquisitions, business valuations, strategic planning, business plans, marketing plans and general consulting. The team also teaches various industry education seminars.

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    1 Point

  • The PPAI Expo 2018: Finding And Keeping Star Employees

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    One of the biggest challenges within the promotional products industry is finding and keeping talent. Ever heard the saying, “You’re only as good as your worst employee”? Most of the top distributors and suppliers are often successful because they have great staff. Do you have a retention strategy?

    One of the biggest challenges within the promotional products industry is finding and keeping talent. Ever heard the saying, “You’re only as good as your worst employee”? Most of the top distributors and suppliers are often successful because they have great staff. Do you have a retention strategy? It’s expensive to recruit and train people, so the last thing you want is for them to leave or not work out. Join Gordon Glenister for this session and explore training and development opportunities as well as loads of innovative ways to help you look after your staff. Come away with a defined strategy to retain your top performers, a guide to finding the very best people and a way of measuring the success of your recruitment process.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

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    1 Point

  • The PPAI Expo 2018: Selling Schemes Around The World

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    The world is getting smaller. Globalization means that your customers are trading on a global scale. More and more buyers are looking at cutting cost out of the supply chain while retaining product choice and quality. You don’t have to be a big player to trade internationally. Knowledge is power, and this session will help you understand how best to approach and sell merchandise internationally.

    The world is getting smaller. Globalization means that your customers are trading on a global scale. More and more buyers are looking at cutting cost out of the supply chain while retaining product choice and quality. You don’t have to be a big player to trade internationally. Knowledge is power, and this session will help you understand how best to approach and sell merchandise internationally. Join Gordon Glenister as he explains the opportunities of trading internationally, how to have a strategy to win more international clients and revisit how best you promote schemes.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

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    1 Point

  • The PPAI Expo 2018: Power Keynote: Relationship Revolution: Elevating Your Impact And Influence In The Connected Age

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    We are entering the greatest period of business transformation the world has ever known. The rigid models and long-standing rules we’ve come to count upon are no longer reliable. The constant state of disruption mandates a new level of courage and influence in order to effectively impact our organizations, our customers, and our communities.

    We are entering the greatest period of business transformation the world has ever known. The rigid models and long-standing rules we’ve come to count upon are no longer reliable. The constant state of disruption mandates a new level of courage and influence in order to effectively impact our organizations, our customers, and our communities. Join Seth Mattison for this highly engaging keynote designed to help leaders and sales professionals understand the forces affecting the new state of work today, arm them with the practical tools and techniques to deepen their connection to those around them, and amplify their capacity to positively effect change and influence outcomes.

    Seth Mattison

    International Speaker

    Millennial Seth Mattison is making quite a name for himself on the international speaking circuit. His primary interest is in workforce trends and his generation—the Millennials. His presentations focus on the generational divide between younger and older generations and how bridging the gaps can infuse new ideas and energy into organizations everywhere. Seth works with executives across the country to help them understand how they can best maximize their young talent, as well as maintain connections with their experienced workforce, to drive innovation and sustainability. As one of the millions of Millennials/Gen Yers around the world trying to make an impact in their communities and companies, Seth helps organizations deal with the challenges of effectively recruiting, managing, and retaining top young talent. His success is driven by his unique ability to communicate and connect with all four generations to help them better understand not only their differences, but their commonalities, thus creating engaging environments for employees, customers and members.

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    1 Point

  • The PPAI Expo 2018: Keynote Luncheon: Stand Out! Selling From A Position Of Power

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Why should I buy from you? In a world where buyers want to commoditize suppliers, your brand has to stand out from the crowd as a different and better option. And, your salespeople have to present your company and your products accordingly. In this session, we'll take a hard look at branding and positioning as they apply to the business-to-business sales process.

    Why should I buy from you? In a world where buyers want to commoditize suppliers, your brand has to stand out from the crowd as a different and better option. And, your salespeople have to present your company and your products accordingly. In this session, we'll take a hard look at branding and positioning as they apply to the business-to-business sales process. You'll use Larry's Brand Ladder to walk prospects step-by-step, from total stranger to customer to evangelist (They blog, tweet and tell their colleagues about you.). You'll use the Four Market Positions to position your business versus the other options they might consider. Then you'll get the Five Traits of a Sales Superstar. Whether you hire and train a sales team, or you ARE your sales team, this segment alone will be worth the trip to Las Vegas! Start getting the return on investment you deserve from your marketing budget and sales activities.

    Larry Mersereau

    Author and Differentiation Specialist

    Smart business owners, marketers and sales professionals know who to turn to for the ideas and insights they need to grow their sales and profits; Larry Mersereau, CTC. Niched as a differentiation specialist, he is the author of four books on the topic and a professional speaker who addresses dozens of audiences, in a broad range of industries every year. He’s the only speaker who shares the simple, doable… effective growth strategies and tactics that made his books so popular and have helped so many businesses and sales professionals succeed.

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    1 Point

  • The PPAI Expo 2018: Keynote Luncheon: Open More Doors, Close More Sales

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    You followed all the rules. You’ve read all the books. You’ve implemented the strategies. But you’re still you’re struggling to hit the goals. Face it, the rules have changed and selling today is different. Customers demand more. Sales cycles are longer. Competition is stronger. And getting above the white noise is damn near impossible. Sales success today means attracting, investing and powerfully adding value but it also means having a purpose and designing a strategy that gets results. Join Meridith Elliott Powell for this energizing, highly engaging and power-packed content keynote as she delivers it all: motivation, entertainment and content. Develop business growth strategies you need to dominate your market, leaving the competition in the dust.

    You followed all the rules. You’ve read all the books. You’ve implemented the strategies. But you’re still you’re struggling to hit the goals. Face it, the rules have changed and selling today is different. Customers demand more. Sales cycles are longer. Competition is stronger. And getting above the white noise is damn near impossible.  Sales success today means attracting, investing and powerfully adding value but it also means having a purpose and designing a strategy that gets results. Join Meridith Elliott Powell for this energizing, highly engaging and power-packed content keynote as she delivers it all: motivation, entertainment and content. Develop business growth strategies you need to dominate your market, leaving the competition in the dust.

    Meridith Elliott Powell

    Award-winning author, keynote speaker and business strategist

    Voted one of the Top 15 Business Growth Experts to watch by Currency Fair, and one of the top 20 Sales Experts To Follow by Linked In. Meridith Elliott Powell is an award-winning author, keynote speaker and business strategist. With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare and finance.  Meridith worked her way up from entry-level to earn her position in the C-Suite. She is a Master Certified Strategist, Executive Coach and Certified Speaking Professional, a designation held by less than twelve percent of professional speakers.  She is Master Certified DISC Trainer and Coach, and has facilitated and coached thousands in the program. 

    She has a cutting-edge message, rooted in real-life examples and real-world knowledge. She  is the author of four books, including Winning In The Trust & Value Economy (a finalist in the USA Best Book Awards) and her latest “Own It: Redefining Responsibility – Stories of Power, Freedom & Purpose about how to build cultures the inspire ownership at every level to create profits at every turn. 

    Meridith is regularly featured in publications such as Forbes, Fast Company, Inc., Investment News, and American Banker among others. High energy and highly interactive, Meridith’s helps leaders and business owners learn the new rules of success today. How today’s economy has changed. How that has changed today’s customers and employees. And specifically how that affects your business.

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  • SPARK 2017: The M Word In Real Life

    Contains 3 Component(s), 1.00 credit offered Recorded On: 10/02/2017

    Chris Sinclair, co-founder and VP of Brand Blvd, will challenge the concepts of leadership, coaching and team building, with a specific focus on the young professional experience. Sinclair will speak to some universally flawed beliefs and practices, sharing personal experiences and lessons he has learned as a Millennial, a boss and an “accidental expert” on culture.

    Chris Sinclair, co-founder and VP of Brand Blvd, will challenge the concepts of leadership, coaching and team building, with a specific focus on the young professional experience. Sinclair will speak to some universally flawed beliefs and practices, sharing personal experiences and lessons he has learned as a Millennial, a boss and an “accidental expert” on culture.

    Chris Sinclair

    Vice President

    Chris Sinclair has spent 13 years working in the promotional products industry. In 2007 he opened the doors to Brand Blvd alongside his business partner, Shaun Lichtenberger. This company’s unique culture permeates through everything they do. Their team of 25 and counting works with clients to help build their brands.


    After making the move to the Niagara region, Chris completed marketing degree at Niagara College. He is a member of the Entrepreneurs Organization, co-founder of Niagara Business Group, and sits on several local charity committees.

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    1 Point

  • Code of Conduct Adoption and Implementation: Challenges and Opportunities

    Contains 4 Component(s), 1.00 credit offered Recorded On: 09/27/2017

    ​The journey from understanding why your company needs a code of conduct to adopting and implementing code standards in your supply chain presents both challenges and opportunities for your company to grow and learn. This session qualifies as a Product Safety Aware elective.​

    The journey from understanding why your company needs a code of conduct to adopting and implementing code standards in your supply chain presents both challenges and opportunities for your company to grow and learn. Identifying the realities and challenges that can accompany code adoption and implementation will help you better address these challenges when you face them. Conversely, the code adoption journey can also present some excellent opportunities for your company that go beyond satisfying your clients and buyers’ business expectations. During this hour-long session, FLA staff, Melissa Morgan will walk through some realities and challenges companies face, as well as opportunities your company can seize, as you go through the process of adopting and implementing a code of conduct.  This session qualifies as a Product Safety Aware elective.

    Heeral Coleman

    Director, Stakeholder Services and Communications

    Over the past ten years at the Fair Labor Association, Heeral Coleman has assumed a range of responsibilities in service of the FLA’s mission of improving working conditions worldwide. Currently, she oversees the Stakeholder Services and Communications departments. In this role, she is responsible, along with her team of program managers, for comprehensive on-boarding of new brand and supplier affiliates, providing training and capacity-building guidance to affiliated companies and universities, and communicating the progress and thought leadership of the FLA and its stakeholders in the social responsibility and compliance arenas. Heeral brings to the FLA a decade of professional experience from her native India, and holds Master’s degrees in International Policy and Public Communication from the George Washington University and American University respectively. She is based in the FLA headquarters in Washington, D.C. 


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  • Product Responsibility Summit 2017: Import Surveillance

    Contains 3 Component(s), 1.00 credit offered

    Why do products get stopped and how do you get them released? This session will review the current state of port surveillance operations and deliver clear guidance on what you need to start doing, stop doing and the resources to keep products moving through the ports efficiently.

    Why do products get stopped and how do you get them released? Jim Joholske and Steve Gardner will review the current state of port surveillance operations and deliver clear guidance on what you need to start doing, stop doing and the resources to keep products moving through the ports efficiently. 

    Jim Joholske

    Deputy Director

    Jim Joholske began his career at the U.S. Consumer Product Safety Commission (CPSC) in July 2000 in the agency's Office of Compliance and Field Operations. While in the Office of Compliance and Field Operations, he primarily focused on enforcement of mandatory regulations governing consumer fireworks and cigarette lighters.

    Jim joined CPSC's newly formed Office of Import Surveillance in 2008 and currently serves as the Office's Deputy Director. The Office of Import Surveillance co-locates CPSC investigators at the largest ports of entry across the country. CPSC staff work side-by-side with U.S. Customs and Border Protection personnel to identify and examine imported shipments that may contain hazardous merchandise.

    CPSC is charged with protecting the public from unreasonable risks of injury or death from thousands of types of consumer products under the agency's jurisdiction. The CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard or can injure children. The CPSC's work to ensure the safety of consumer products - such as toys, cribs, power tools, cigarette lighters, and household chemicals - contributed significantly to the 30 percent decline in the rate of deaths and injuries associated with consumer products over the past 30 years. Jim and his wife live in Silver Spring, MD with their daughter, Emma, and son, Jake.

    Steve Gardner

    Compliance Investigator

    Steve Gardner is a compliance investigator at the port of Long Beach for the U.S. Consumer Product Safety Commission, Import Surveillance Division.  As part of the import surveillance team, Steve is tasked with protecting the public against unreasonable risks of injury associated with the use of consumer products.  He accomplishes this by screening cargo at the port of entry prior to its introduction to commerce.  Steve previously worked as a Consumer Safety Officer for the FDA and has over 15 years of experience in screening hazardous products.

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  • Product Responsibility Summit 2017:What's The Real Story Behind Factory Audits?

    Contains 3 Component(s), 1.00 credit offered

    What is involved in performing social and safety audits? How do you make corrective actions stick? This panel of experienced auditors will share their secrets.

    What is involved in performing social and safety audits? How do you make corrective actions stick? This panel of experienced auditors, Andy Church, David Feig, Andre Reich, and Bobby Yu, will share their secrets.  

    David Feig (Moderator)

    Senior Key Account Manager

    David Feig is a 45 year veteran of the global supply chain.  He spent 37 years functioning as a foreign buying agent, specializing in apparel. He spent much of that career traveling and sourcing on behalf of brands and retail clients throughout Asia, with a short stint sourcing from South America.

    For the past eight years, Mr. Feig has served in his current role as a senior key account manager at Asiainspection, Ltd (AI), performing supplier audit programs, product inspections and lab testing. AI is a global quality control and compliance service provider that partners with brands, retailers and importers around the world to secure, manage and optimize their global supply chain.

    Andy Church

    Founder

    Andy Church founded Insight Quality in 2014 after 12 years living in Shenzhen, China and working in the quality assurance testing and supply chain support industry. Headquartered in Dallas, Texas with Chinese operations in Hong Kong, Shenzhen, Yiwu, and Qingdao, Insight provides companies sourcing in Asia with a well-supported team that can take care of overseas sourcing and quality inspection needs.  Whether it’s a short-term emergency or a long-term QA strategy, Andy and his team can serve as your boots on the ground and partner in Asia. He has over 20 years of experience with the ins and outs of product development, manufacturing, social accountability, and quality assurance. 

    Andrew Reich

    Co-Founder

    Andrew Reich has been living in China and working in the field of quality control for over 16 years.  After managing a sourcing office for major promotional products player, Lapine, Andrew went on to start his own quality control firm, InTouch Services, which focuses on product inspection and factory auditing.  

    In 2012, Andrew co-founded China Manufacturing Consultants, also based in China, that works with factories to reduce costs and improve quality, through consulting, good management, and lean manufacturing techniques.  While a more Chinese client-base has been challenging at times, this new company continues to grow, and has brought with it the great experiences of working with manufacturing gurus in fields such as automotive, electronics, and other areas.  Most recently, Andrew has been working with private equity in both the US and Australia on a new initiative that will purchase under performing factories in China and turn them around.  

    Bobby Yu

    Quality Auditor

    Bobby Yu has fifteen years of experience in quality management and social auditing of factories throughout China and Asia. Beginning in 1998, Mr. Yu worked as a quality assurance manager for PREL, the exclusive worldwide agent for Wal-Mart Global Procerument. In 2002, he was hired directly by Wal-Mart Global Procurement, where he worked side by side with Dee Fenton in creating the Wal-Mart quality auditing program. In 2008, Mr.Yu founded his own company, SPLD Consulting, headquartered in Hong Kong, which specializes in quality inspection (20%), social audits (50%) and consulting (30%). Since 2008, SPLD has serviced more than 1,000 factories, conducting 600 audits and 500 inspections each year and has significant experience working with PPAI suppliers in the promotional industry. 

    Mr. Yu holds an MBA degree from Tong Ji University in Shanghai City. He and his wife have two children and live in Shenzhen.

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  • Product Responsibility Summit 2017: Addressing Risk Through The Product Life Cycle

    Contains 3 Component(s), 1.00 credit offered

    What do you need to consider at each step in the process? This session will address the role the event binder can play in helping you better manage risk considerations.

    What do you need to consider at each step in the process? Leeton Lee and Patrick Donovan will address the role the event binder can play in helping you better manage risk considerations. 

    Leeton Lee

    Attorney

    As an attorney for 28 years, Leeton Lee has extensive experience in regulatory compliance, product safety and testing of a wide variety of consumer products, including toys, children’s products, promotional products, premiums and apparel. He got his start in product safety more than 23 years ago, when he was hired in 1993 as an in-house attorney in the consumer products legal department at The Walt Disney Company, where he worked for seven years managing the business and legal affairs for The Disney Store worldwide, prepared and negotiated Disney’s tie-in promotional contracts for its entertainment features and programs, and helped establish Disney’s highly-respected product safety/compliance program. In his first week at Disney, he inherited 5 major product safety recalls from his predecessor, so, in addition to his other duties, Mr. Lee had to quickly form a small team to create Disney’s product safety and compliance program to protect consumer safety and Disney’s valuable reputation and brand.

    Patrick Donovan

    Director of Import and Compliance

    Patrick Donovan is the Compliance Director for Sunrise Identity. Mr. Donovan joined Sunrise in 2012 and has since assumed responsibility for managing the operational and strategic direction of the company’s import program and compliance initiatives, including ethical sourcing, product safety, product quality, and environmental stewardship.

    Prior to joining Sunrise Mr. Donovan served a wide range of clients as an environmental consultant specializing in sustainable development strategies and air and water pollution abatement programs. Mr. Donovan holds a bachelor’s degree in environmental economics and a Master of Business Administration (MBA) from Western Washington University.

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  • Product Responsibility Summit 2017: How Do You Put A Quality Process In Place?

    Contains 3 Component(s), 1.00 credit offered

    How do you go about managing a quality process from start to finish? How can you effectively monitor that process from afar? Our auditing experts will share best practices related to quality.

    How do you go about managing a quality process from start to finish? How can you effectively monitor that process from afar? Our auditing experts, Andy Church, David Feig, Andrew Reich, and Bobby Yu, will share best practices related to quality. 

    David Feig

    Senior Key Account Manager

    David Feig is a 45 year veteran of the global supply chain.  He spent 37 years functioning as a foreign buying agent, specializing in apparel. He spent much of that career traveling and sourcing on behalf of brands and retail clients throughout Asia, with a short stint sourcing from South America.

    For the past eight years, Mr. Feig has served in his current role as a senior key account manager at Asiainspection, Ltd (AI), performing supplier audit programs, product inspections and lab testing. AI is a global quality control and compliance service provider that partners with brands, retailers and importers around the world to secure, manage and optimize their global supply chain.

    Andy Church

    Founder

    Andy Church founded Insight Quality in 2014 after 12 years living in Shenzhen, China and working in the quality assurance testing and supply chain support industry. Headquartered in Dallas, Texas with Chinese operations in Hong Kong, Shenzhen, Yiwu, and Qingdao, Insight provides companies sourcing in Asia with a well-supported team that can take care of overseas sourcing and quality inspection needs.  Whether it’s a short-term emergency or a long-term QA strategy, Andy and his team can serve as your boots on the ground and partner in Asia. He has over 20 years of experience with the ins and outs of product development, manufacturing, social accountability, and quality assurance. 

    Andrew Reich

    Co-Founder

    Andrew Reich has been living in China and working in the field of quality control for over 16 years.  After managing a sourcing office for major promotional products player, Lapine, Andrew went on to start his own quality control firm, InTouch Services, which focuses on product inspection and factory auditing.  

    In 2012, Andrew co-founded China Manufacturing Consultants, also based in China, that works with factories to reduce costs and improve quality, through consulting, good management, and lean manufacturing techniques.  While a more Chinese client-base has been challenging at times, this new company continues to grow, and has brought with it the great experiences of working with manufacturing gurus in fields such as automotive, electronics, and other areas.  Most recently, Andrew has been working with private equity in both the US and Australia on a new initiative that will purchase under performing factories in China and turn them around.  

    Bobby Yu

    Quality Auditor

    Bobby Yu has fifteen years of experience in quality management and social auditing of factories throughout China and Asia. Beginning in 1998, Mr. Yu worked as a quality assurance manager for PREL, the exclusive worldwide agent for Wal-Mart Global Procerument. In 2002, he was hired directly by Wal-Mart Global Procurement, where he worked side by side with Dee Fenton in creating the Wal-Mart quality auditing program. In 2008, Mr.Yu founded his own company, SPLD Consulting, headquartered in Hong Kong, which specializes in quality inspection (20%), social audits (50%) and consulting (30%). Since 2008, SPLD has serviced more than 1,000 factories, conducting 600 audits and 500 inspections each year and has significant experience working with PPAI suppliers in the promotional industry. 

    Mr. Yu holds an MBA degree from Tong Ji University in Shanghai City. He and his wife have two children and live in Shenzhen.

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  • Product Responsibility Summit 2017: End Buyer Panel

    Contains 3 Component(s), 1.00 credit offered

    What keeps our customers up at night? What do our customers expect when sourcing promotional products? A panel of end buyers will share their perspectives during this moderated discussion.

    What keeps our customers up at night? What do our customers expect when sourcing promotional products? End buyers such as Joe Michael and Joan Lawrence, will share their perspectives during this moderated discussion. 

    Joe Michael

    End Buyer

    Joe Michael is a Sr. Manager for The Walt Disney Company and a Cast Member of the International Labor Standards (ILS) group, a department responsible for fostering safe and inclusive workplaces wherever Disney products are made.

    Joe and his team support the Company’s efforts to determine if working conditions in facilities manufacturing Disney-branded products are consistent with Disney's Code of Conduct for Manufacturers. In addition, his team administers the facility authorization process while providing education and guidance to internal Disney business units and associated licensees and vendors.

    Prior to joining Disney, Joe served as a U.S. Marine and is a Gulf War veteran. He holds a BS in Business Administration from the University of Redlands and an MBA from the University of Lavern.

    Joan Lawrence

    Senior Vice President

    Joan Lawrence is senior vice president of standards and regulatory affairs for The Toy Association.  A 25-year veteran of The Toy Association, Lawrence's role includes managing the association's product safety programs—including leading efforts in the development of U.S. and international safety standards for toys, and industry and consumer safety education programs to ensure safe play. Lawrence is also chairperson of the Subcommittee on Toy Safety of ASTM International, which oversees the U.S. federal toy safety standard ASTM F963.  Lawrence lectures on toy safety to students in the baccalaureate Toy Design Program at Fashion Institute of Technology in New York, and has authored several articles on toy safety and standards.     

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