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Master Advertising Specialist (MAS)

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THE MASTER ADVERTISING SPECIALIST (MAS) PROGRAM REQUIRES THE FOLLOWING:

  1. Have a current CAS Certification
  2. Complete all dedicated courses and their quizzes
  3. Complete 35 MAS elective credits
  4. Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application)


Master Advertising Specialist (MAS) Package

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The Master Advertising Specialist (MAS) Program requires the completion of all of the MAS Required courses.

Once you choose the MAS Package, it will register you for all the required courses at one time and it includes your MAS application as well.  

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    The Master Advertising Specialist (MAS) Program requires the following: Have a current CAS Certification Complete all dedicated courses and their quizzes Complete 35 MAS elective credits Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application)

    The Master Advertising Specialist (MAS) Program requires the following:

    Have a current CAS Certification 

    Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Complete 35 MAS elective credits 

    Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



Master Advertising Specialist (MAS) Electives

Please select your electives from the following list: 

210 Results

  • Customer Lifecycle Marketing – Navigating Your Customers To The Target

    Contains 4 Component(s), 1 credit offered Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: Creative Cause Marketing Campaigns

    Contains 3 Component(s), 1 credit offered

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Finding Your Social Media Voice

    Contains 4 Component(s), 1 credit offered Recorded On: 02/27/2019

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created. 
      
    In owning InTandem, Sara has had to learn social media. There is not an in-house team that manages the ever-evolving social media landscape. With the help and feedback of her team, Sara runs the social media platform for InTandem Promotions. Her experiences—both positive and lessons to learn—are what she is looking forward to sharing during this webinar. 

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    1 CREDIT

  • Best of Expo 2019: Big Game Hunting

    Contains 4 Component(s), 1 credit offered Recorded On: 02/22/2019

    In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, Paul Kiweiet, MAS+ will share the strategies and tactics that can give you a chance to bag the big client and keep it from killing you. The rules are different. From prospecting, to pre-approach, then getting started and keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it – go in prepared.

    In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, Paul Kiweiet, MAS+ will share the strategies and tactics that can give you a chance to bag the big client and keep it from killing you. The rules are different. From prospecting, to pre-approach, then getting started and keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it – go in prepared.

    Paul Kiewiet, MAS+

    Paul Kiewiet, MAS+ is an international speaker, writer, coach and facilitator. He earned the Master Advertising Specialist Plus from PPAI and the Certified Incentive Professional designation from the Association of Incentive Marketing and Certified Life Coach from Fowler Wainwright International Institute of Professional Coaching. He's the winner of nine Pyramid Awards from PPAI for creativity and results and has received two ASI Spirit Awards including Marketer of the Year. His magazine articles were recognized with the EXCEL Award from the Society of Non-Profit Association Publications He's the recipient of a Golden Key Award from the Incentive Manufacturers Representatives Association, President's Award from National Premium Sales Executives, and has been inducted into the Michigan Promotional Professionals Association Hall of Fame. Prior to founding Promotion Concepts, Inc. in 1982, Paul worked in the point of purchase merchandising, outdoor advertising and radio advertising and production disciplines. He has created sales promotion, marketing, incentive and merchandising campaigns for some of America's finest and most valuable brands including Kellogg's, Coca-Cola, Whirlpool, Kitchen Aid, Borden, Elmer's, Krylon, Kroger, Wal-Mart, Dow Brands, Tobler-Suchard, Andes Candies, Mentos, Soup Starter, Wyler's, Realemon, Hush Puppies, Rocky Shoes and Boots and RainDance. He sold Promotion Concepts in 2005 and has focused on people performance, leadership, corporate social responsibility and industry growth issues. His articles have appeared in numerous business publications and podcasts of his presentations have been featured on CBS Radio, the American Marketing Association, and on US Airways Sky Radio. He has been quoted in Fortune, Forbes, The Wall Street Journal, The New York Times, B2B Magazine, Kipplinger Newsletter and Wired magazine. He is a member of the National Speakers Association, a lifetime member of the Promotional Products Association International, The Incentive Marketing Association, and Promotional Products Association of Chicago, Michigan Promotional Professionals Association. He has been trained in Gallup University on positive emotions and Marcus Buckingham-trained for strength-based alignment. He has served as a trustee, board member and/or officer of the Forum for People Performance Management and Measurement at Northwestern University, National Premium Sales Executives, Association of Incentive Marketing and the Promotional Products Association International. Paul lives in Grand Rapids, MI and enjoys biking, running, music, arts and Lake Michigan. He has completed twenty 26.2 mile marathons, climbed 103 stories to the top of Willis Tower, climbed Mt Ararat, summited Mt Kilimanjaro, dove the Great Barrier Reef, survived a Warrior Dash, and standup paddle boarded all five of the Great Lakes. In 2015, we was inducted into the PPAI Hall of Fame.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How the U.S. Supreme Court’s Wayfair Decision Impacts the Promotional Products Industry

    Contains 4 Component(s), 1 credit offered Recorded On: 02/20/2019

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting? What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting?  What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    Craig Johnson

    Executive Director, Streamlined Sales Tax Governing Board, Inc.

    Craig Johnson is the executive director of the Streamlined Sales Tax Governing Board, Inc. In this position, which he has held since January 2013, Johnson functions as the chief operating officer for an organization that currently includes 24 different state governments. He is responsible for the day-to-day needs of the Governing Board and its committees. Johnson has been involved with the Streamlined Sales Tax Project since 2006, serving as one of Wisconsin’s representatives.

    Prior to this position, Johnson worked at the Wisconsin Department of Revenue for over 20 years.  During that time, he held the titles of revenue field auditor and a sales and use tax specialist in the Administration Technical Services Unit. Johnson was a frequent speaker on Wisconsin sales and use tax issues and is a certified public accountant.

    Patrick J. Reynolds

    Senior Tax Counsel, Council On State Taxation (COST)

    Patrick J. Reynolds is a Senior Tax Counsel with the Council On State Taxation (COST).  He is part of the COST advocacy team, where he is staff liaison to the Unclaimed Property Committee and the Sales Tax Committee, and he contributes to tax policy development, drafting, and legislative advocacy. 

    He received his JD from Creighton University School of Law and his BSBA – Accounting from the University of Nebraska at Omaha.  He is a member of the Nebraska and Texas state bars and is a licensed CPA.  

    Fred Nicely

    Senior Tax Counsel, Council On State Taxation (COST)

    Fred Nicely is a Senior Tax Counsel at COST.  His role as Senior Tax Counsel extends to all aspects of the COST mission statement:  “to preserve and promote equitable and nondiscriminatory state and local taxation of multijurisdictional business entities.”  Before joining COST, Fred served in the Ohio Department of Taxation for four years as Deputy Tax Commissioner over Legal and for the prior seven years as the Department’s Chief Counsel.  Fred’s undergraduate degree in psychology (with a concentration in accounting) is from the Ohio State University.  He obtained his MBA and JD from Capital University in Columbus, Ohio.  

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Technology And The Future Of Our Industry

    Contains 4 Component(s), 1 credit offered Recorded On: 02/13/2019

    Virtual Reality. Augmented Reality. Unregulated Cryptocurrencies. Technology is evolving rapidly and there is no shortage of hype about the “Next Great Thing.” Join David Shultz as he shares the technology trends he believes will have the greatest impact on our industry in the near future.

    Virtual Reality. Augmented Reality. Unregulated Cryptocurrencies. Technology is evolving rapidly and there is no shortage of hype about the “Next Great Thing.”  Join David Shultz as he shares the technology trends he believes will have the greatest impact on our industry in the near future.

    David Shultz

    Vice President of Supplier Partnerships

    David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

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    1.0 CREDIT

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: Leadership To Drive The Bottom Line

    Contains 4 Component(s), 1 credit offered Recorded On: 02/08/2019

    If you’re ready to drive change and innovation, and motivate your staff to make a lasting impact on your organization and profitability, let Lindsay Anvik show you how. Attendees at this session will learn how to manage middle management so that the company runs more efficiently; how to design days for delegation, automation and priority operations; and, how to hire people who help the leaders lead.

    If you’re ready to drive change and innovation, and motivate your staff to make a lasting impact on your organization and profitability, let Lindsay Anvik show you how. Attendees at this session will learn how to manage middle management so that the company runs more efficiently; how to design days for delegation, automation and priority operations; and, how to hire people who help the leaders lead.

    Lindsay Anvik

    Lindsay Anvik is a fourth-generation entrepreneur who has worked with high-profile celebrities and CEOs in music and film, and in the digital space. Her marketing and business development strategies that have led to coverage in The New York Times, InStyle magazine, the New York Post, Metro New York and many others.  She's been a featured contributor on MSNBC's Your Business.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • It Pays To Prepare: Know Your State’s Chemical Regulations To Mitigate Risk

    Contains 4 Component(s), 1 credit offered Recorded On: 01/23/2019

    Increased regulations of chemicals and consumer products containing regulated chemicals continues to significantly impact all industries. This session by Jennifer Barbarisi and Danielle Iverson will focus on state chemical regulations impacting key sectors in the promotional product industry and will provide chemical management strategies that manufacturers can take to mitigate risk.

    Increased regulations of chemicals and consumer products containing regulated chemicals continues to significantly impact all industries. This session will focus on state chemical regulations impacting key sectors in the promotional product industry and will provide chemical management strategies that manufacturers can take to mitigate risk. This session will qualify as an elective for the Product Safety Awareness initiative.

    Jennifer Barbarisi

    Senior Regulatory and Product Compliance Consultant

    Jennifer Barbarisi is part of TÜV Rheinland’s North America retail team. In her role as a Senior Regulatory and Product Compliance Consultant, Barbarisi supports clients based in North America with compliance to national and international regulations affecting the toy and promotional products industries.  In addition, Barbarisi works closely with TUV’s global laboratories on alignment and interpretation of U.S. federal and state regulations. Barbarisi has over 10 years of hands-on technical experience in product safety and compliance for consumer products. Formerly working for UL and STR , Barbarisi held the position of North American Toy Technical Lead and has served as the Global Account Manager for several toy companies. Barbarisi has been involved with committees, including the as the ASTM F15.22 subcommittees, ASTM F15 juvenile product subcommittees, Safety Standards and Technical Committee (SSTC) and TS TAG to ISO/TC 181 on Toy Safety. Barbarisi completed Saint Louis University’s Advanced Product Safety Management course in September 2017.

    Danielle Iverson

    Senior Regulatory and Product Compliance Consultant

    Danielle Iverson, Senior Regulatory and Product Compliance Consultant with TÜV Rheinland of North America, provides guidance and recommendations to clients regarding testing and quality assurance programs. Iverson also helps to implement protocols designed to protect clients’ brands, ensure compliance with national and international compliance regulations and minimize risk for apparel, textiles and footwear. Before joining TUV Rheinland, Iverson was the Director of Regulatory and Legislative Affairs with the Juvenile Products Manufacturers Association (JPMA). Iverson also served as Director of Government Affairs with the American Apparel & Footwear Association (AAFA). She received a bachelor’s degree in international affairs and Japanese language and literature from George Washington University and an associate’s degree in fashion design from Parsons School of Design.

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    1.0 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Marketing Your Business Online

    Contains 3 Component(s), 0.5 credits offered Recorded On: 01/15/2019

    Everybody wants to drive business online, but few know how to do it, let alone correctly. In this hand-on class with Chris Jenkin, attendees will learn foundational things every business, no matter the size, must do to succeed online.

    Everybody wants to drive business online, but few know how to do it, let alone correctly. In this hand-on class with Chris Jenkin, attendees will learn foundational things every business, no matter the size, must do to succeed online.

    Chris Jenkin

    CEO

    Chris Jenkin is a visionary and innovator. In 2011, he founded and launched gotcha! Chris also developed a large sales channel of marketing distributors to bring digital solutions to businesses across the U.S. He began by introducing gotcha!Apps™, some of the first progressive web apps powered by a platform of his own design. Since the launch of gotcha!, Chris and his team have built hundreds of websites, over 150 mobile apps, built custom software solutions, ran social media campaigns, AdWords and Facebook campaigns, SMS messaging campaigns, and created two proprietary SEO products;  gotcha!LocalSEO™ and his latest product gotcha!Stream™, both designed to drive traffic to websites for conversions. Through his sales channel, Chris and his team have taken care of small and large businesses alike such as Orbitz, Apartment Guide, Catalent, Horiba, Bombgar, Purolator, Eyemart, Intuit, Allstate, and many many more. Today, Chris is a leading expert on SEO and knows what works and what doesn’t. He knows and understands how to navigate the digital landscape, business development, product innovation, sales, and strategy. Chris, his team, and suite of SEO products can deliver results other agencies only dream of.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Community Marketing: Turn Customers Into Raving Fans

    Contains 3 Component(s), 0.5 credits offered Recorded On: 01/15/2019

    The most powerful and enduring companies today don’t have customers; they have raving fans who trust, love and have a deep connection with them. At the core is a commitment to community building and tribal marketing. Join Mark Graham to learn some new approaches to building a strong community in the post-social media age, and how these strategies can be baked into the core of a modern company’s operations.

    The most powerful and enduring companies today don’t have customers; they have raving fans who trust, love and have a deep connection with them. At the core is a commitment to community building and tribal marketing. Join Mark Graham to learn some new approaches to building a strong community in the post-social media age, and how these strategies can be baked into the core of a modern company’s operations.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Keynote Luncheon: What If…

    Contains 3 Component(s), 1.5 credits offered Recorded On: 01/14/2019

    As a Hall of Fame international keynote speaker, author, comedian, and world-class guitarist, Mike Rayburn is an inspirational thought leader. Drawing from his success as an entrepreneur, Mike uses world-class guitar and hilarious comedy to teach the three simple, powerful tools which took him from playing empty bars, to headlining Carnegie Hall (eight times!). They work for anyone. And everyone. Always.

    As a Hall of Fame international keynote speaker, author, comedian, and world-class guitarist, Mike Rayburn is an inspirational thought leader. Drawing from his success as an entrepreneur, Mike uses world-class guitar and hilarious comedy to teach the three simple, powerful tools which took him from playing empty bars, to headlining Carnegie Hall (eight times!). They work for anyone. And everyone. Always.

    Mike Rayburn

    Mike Rayburn’s personal, business and career mission is simple: Transform communities. Whether that community is a business audience, an association, enrollees in his “What If…?” keynote experience, impoverished people world wide, or the lost in his hometown of Las Vegas, Mike’s daily efforts and life work are dedicated to transforming communities. Mike does this most often with his “What If…?” keynote presentations and breakouts, where he uses world-class guitar and hilarious comedy to teach the three simple, powerful tools which took him from playing empty bars, to headlining Carnegie Hall (eight times!). They work for anyone. And everyone. Always. When organizations need innovation and peak performance, where do they go? Usually it’s to business leaders, authors, or famous sports figures. Rarely do they go to artists! Yet for artists, creativity, innovation and peak performance are their life blood! Being a mega-successful artist, as well as a savvy entrepreneur and business owner, Mike Rayburn is uniquely qualified to teach artistic principles in a business context, to give businesses and organizations the edge they so desperately need to innovate and perform at peak “virtuoso” levels… and thus transform their success and significance. The measure of any speaker is the results they produce. Mike is consistently cited as “the hit of the conference,” and “what we needed and didn’t even know it.” More importantly, businesses regularly attribute significant, sometimes exponential increases in sales, impact and morale to the application of Mike’s keynote tools and breakout session content. Mike Rayburn’s personal, business and career mission is simple: Transform communities. Whether that community is a business audience, an association, enrollees in his “What If…?” keynote experience, impoverished people world wide, or the lost in his hometown of Las Vegas, Mike’s daily efforts and life work are dedicated to transforming communities. Mike does this most often with his “What If…?” keynote presentations and breakouts, where he uses world-class guitar and hilarious comedy to teach the three simple, powerful tools which took him from playing empty bars, to headlining Carnegie Hall (eight times!). They work for anyone. And everyone. Always. When organizations need innovation and peak performance, where do they go? Usually it’s to business leaders, authors, or famous sports figures. Rarely do they go to artists! Yet for artists, creativity, innovation and peak performance are their life blood! Being a mega-successful artist, as well as a savvy entrepreneur and business owner, Mike Rayburn is uniquely qualified to teach artistic principles in a business context, to give businesses and organizations the edge they so desperately need to innovate and perform at peak “virtuoso” levels… and thus transform their success and significance. The measure of any speaker is the results they produce. Mike is consistently cited as “the hit of the conference,” and “what we needed and didn’t even know it.” More importantly, businesses regularly attribute significant, sometimes exponential increases in sales, impact and morale to the application of Mike’s keynote tools and breakout session content.

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    1.5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Introduction To The Strategic Foresight Playbook

    Contains 3 Component(s), 1.5 credits offered Recorded On: 01/14/2019

    Strategic foresight offers the promise of continued business growth in a world of uncertainty. Whether yours is a small shop looking to grow beyond your current set of customers or a larger organization faced with ever-increasing demands for growth, strategic foresight can help. Join Paul Bellantone, CAE, and Anne Stone for coffee and this thought-provoking session. They will provide an introduction to the Strategic Foresight Playbook and discuss the new playbook’s real-world applications. 

    Strategic foresight offers the promise of continued business growth in a world of uncertainty. Whether yours is a small shop looking to grow beyond your current set of customers or a larger organization faced with ever-increasing demands for growth, strategic foresight can help. Join Paul Bellantone, CAE, and Anne Stone for coffee and this thought-provoking session. They will provide an introduction to the Strategic Foresight Playbook and discuss the new playbook’s real-world applications. 

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul is the president and chief executive officer of PPAI, the not-for-profit association for more than 15,000 member companies of the $21 billion promotional products industry. He is committed to the advancement of the promotional products industry through visibility, viability and credibility. Paul is focused on delivering compelling member value and responsible for successfully executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners.

    Bellantone holds a bachelor's degree from Rutgers University and an MBA from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the Director of Public Affairs. Anne is responsible for guiding PPAI's legislative and government relations efforts, including taking a contingent of PPAI members to Washington, DC, to advocate directly to US lawmakers on issues important to the promotional products industry. Anne also oversees the Association's product responsibility programs including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

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    1.5 Points

  • Expo 2019: Leading The Strategic Organizational Change Process

    Contains 3 Component(s), 0.5 credits offered Recorded On: 01/14/2019

    Ryan Sauers leads this session in which attendees will examine principles and applications of strategic planning and organization structure. It will overview key features of organizational environments and competitive situations: identifying, developing, selecting and implementing strategy; what a strategic vision is; and what it looks like when all parts of an organization buy into the strategy.

    Ryan Sauers leads this session in which attendees will examine principles and applications of strategic planning and organization structure. It will overview key features of organizational environments and competitive situations: identifying, developing, selecting and implementing strategy; what a strategic vision is; and what it looks like when all parts of an organization buy into the strategy.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: BrandYou: How To Out-Amazon Your Competition

    Contains 3 Component(s), 1 credit offered Recorded On: 01/14/2019

    Amazon and their online promotional counterparts have become the most frightening threat to distributor business in the past 20 years. Instead of running away from the risk Amazon brings to the traditional promotional products distributor (or, even worse, ignoring it outright). Join Bill Petrie for this session. He will explain how to face the “Amazon” threat head-on. By implementing a few tactics, distributors will not only be able to insulate themselves from the threat of Amazon and online competitors, they will be able to create an Amazon-like customer experience that will build and drive loyalty.

    Amazon and their online promotional counterparts have become the most frightening threat to distributor business in the past 20 years. Instead of running away from the risk Amazon brings to the traditional promotional products distributor (or, even worse, ignoring it outright). Join Bill Petrie for this session. He will explain how to face the “Amazon” threat head-on. By implementing a few tactics, distributors will not only be able to insulate themselves from the threat of Amazon and online competitors, they will be able to create an Amazon-like customer experience that will build and drive loyalty.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Succeeding In The Give First Economy

    Contains 3 Component(s), 1 credit offered Recorded On: 01/14/2019

    In today’s economy, the power is in the hands of the consumer, which has changed the way smart companies go to market. The best companies, salespeople and entrepreneurs provide value up front in order to create long term business relationships. This session from Kirby Hasseman will not only make the case that this is good for us, but it will also share some things everyone can do to succeed in this new world.

    In today’s economy, the power is in the hands of the consumer, which has changed the way smart companies go to market.  The best companies, salespeople and entrepreneurs provide value up front in order to create long term business relationships.  This session from Kirby Hasseman will not only make the case that this is good for us, but it will also share some things everyone can do to succeed in this new world.

    Kirby Hasseman

    CEO

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has 4 full-time internal employees and 6 sales people. Hasseman is beginning to make his name known in the promotional products industry! He is on the board of PromoKitchen, a non-profit agency that is dedicated to education and mentorship in Promo. He was recognized as a 2015 PPB Rising Star. In addition, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. In addition, he puts out a Weekly Word, a short video on personal development (of course) each week. Kirby has published two books. His first called Think Big Marketing For Small Business and the next called Delivering Marketing Joy. He is working on his third. Kirby is most proud of his titles “father" and “husband". He is married to Amy Hasseman and father to Skylar and Jade.

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    1 Point

  • Expo 2019: Tackling The Age Of Transparency

    Contains 3 Component(s), 0.5 credits offered Recorded On: 01/14/2019

    The global trend of supply chain transparency is rapidly changing the landscape for the promotional product industry. An increasingly transparent world in combination with growing customer expectations and preferences for authentic brands, is highlighting an important area in our industry that we need to be educated on. During this session, we will look closely at potential risks that have arisen as a result and share frameworks that will empower industry professionals to proactively respond to new regulations and requirements and ensure that they are able to transform this potential risk into an opportunity for their business.

    The global trend of supply chain transparency is rapidly changing the landscape for the promotional product industry. An increasingly transparent world in combination with growing customer expectations and preferences for authentic brands, is highlighting an important area in our industry that we need to be educated on. During this session, we will look closely at potential risks that have arisen as a result and share frameworks that will empower industry professionals to proactively respond to new regulations and requirements and ensure that they are able to transform this potential risk into an opportunity for their business.

    Henrik Johansson

    CEO

    Henrik Johansson is the CEO & co-founder of Boundless. A serial entrepreneur, Johansson quest is innovation through technology-enabled services. At Boundless, he has spearheaded innovation in marketing spend management through the development of the Boundless Brand Portal, which to date has five approved patents. Most recently the team has evolved the Boundless platform to enable the industry’s first fully-transparent catalog at the product level. Prior to Boundless, Henrik served as the president of Everydaywealth, an online financial services company, and was also the and President of creditland, an online credit and lending marketplace. Prior to entrepreneurship, Johansson was a management consultant with Andersen Consulting in the U.S. and abroad.

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    .5 Point

  • Expo 2019: Blockchain Supply Chain Management

    Contains 3 Component(s), 0.5 credits offered Recorded On: 01/14/2019

    Blockchain was a buzzword in 2018, attend this session with Anne Stone to understand what it is, how it works and why more and more retailers are adopting this model to manage supply chain transparency. This session is an elective for the Product Safety Awareness initiative.

    Blockchain was a buzzword in 2018, attend this session with Anne Stone to understand what it is, how it works and why more and more retailers are adopting this model to manage supply chain transparency. This session is an elective for the Product Safety Awareness initiative.  

    Anne Stone

    Director of Public Affairs

    Anne Stone is the Director of Public Affairs. Anne is responsible for guiding PPAI's legislative and government relations efforts, including taking a contingent of PPAI members to Washington, DC, to advocate directly to US lawmakers on issues important to the promotional products industry. Anne also oversees the Association's product responsibility programs including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

    Maurice Norris

    Public Affairs Manager

    Maurice manages both product responsibility and the government relations program for the Association. A recent transplant from Atlanta to Fort Worth, Maurice is a graduate of Herzing University and Keller Graduate School.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Synergy: Organizational Change And Culture

    Contains 3 Component(s), 1 credit offered Recorded On: 01/14/2019

    This session from Ryan Sauers focuses on strategies for creating successful change in the face of resistance, conflict or behaviors rooted in the DNA of an organization. Particular attention will be paid to conflict resolution strategies at the organizational culture level to examine the history of why people and the organization do what they have always done, and will provide tangible leadership tools to create and sustain real change.

    This session from Ryan Sauers focuses on strategies for creating successful change in the face of resistance, conflict or behaviors rooted in the DNA of an organization. Particular attention will be paid to conflict resolution strategies at the organizational culture level to examine the history of why people and the organization do what they have always done, and will provide tangible leadership tools to create and sustain real change.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: New E-Commerce Is Engagement Commerce

    Contains 3 Component(s), 1 credit offered Recorded On: 01/14/2019

    E-commerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.

    E-commerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: People Skills For Promo Products Professionals

    Contains 3 Component(s), 1 credit offered Recorded On: 01/13/2019

    This session will explain how to sell more, enhance productivity and achieve success. Industry veteran, Conrad Franey, provides real life stories "from the trenches" with recommendations for both the distributor and supplier professional. Franey presents on time management, interpersonal skills, best practices and the keys to elevating your career. Whether you're brand new to this bewildering industry or a multi-decade professional, you will leave this presentation with new skills to achieve greater success, starting tomorrow!

    This session will explain how to sell more, enhance productivity and achieve success. Industry veteran, Conrad Franey, provides real life stories "from the trenches" with recommendations for both the distributor and supplier professional. Franey presents on time management, interpersonal skills, best practices and the keys to elevating your career. Whether you're brand new to this bewildering industry or a multi-decade professional, you will leave this presentation with new skills to achieve greater success, starting tomorrow! 

    Conrad Franey

    Managing Director

    Conrad Franey was born and raised in St. Louis, Missouri, attending De Smet Jesuit High School and earning a bachelor’s degree in Journalism from the University of Missouri - Columbia. Franey worked as a foreign correspondent for The Stars & Stripes in Darmstadt, Germany before returning to the States to continue his journalism career for the St. Louis Post-Dispatch, The Sporting News and other publications. He joined Maritz in 1984 and enjoyed ten years in the international travel field, spending the last five years with Maritz located in the New York City area selling incentive and travel programs. In 1994, Franey returned to St. Louis to become the sixth employee of GatewayCDI, a promotional products distributor, as the vice president, sales. Franey eventually earned an equity position. At its peak, GatewayCDI employed 100 people with revenue of $35 million. GatewayCDI was purchased by Brand Addition in January 2016. In 2018, Franey launched his consulting company: Elements of Success Consulting Group. He also self-published his first book. He earned a master’s degree in classical history from Washington University in 2006. His interests include reading, travel, exercise and spending time with friends and family. Franey served as Chair of both the Annual Catholic Appeal and Catholic Charities of St. Louis. Of greatest importance, on January 31, 2014, Franey married Stephanie Re and is currently living happily ever after.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.