image

Master Advertising Specialist (MAS) Package

image

The Master Advertising Specialist (MAS) Program requires the completion of all MAS dedicated courses listed below.

In addition, please select 35 MAS level elective credits from the column on the right to complete the elective portion of the MAS.

Once registered, you will find the courses in your Dashboard (My Learning > Content Registered For).

Once all course work is completed there is an application in your Dashboard to complete and submit for processing.

  • Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



Master Advertising Specialist (MAS) Electives

Once obtained,to keep your certification in good standing, you will need to complete 30 hours of either CAS or MAS level courses every 3 years and submit the Re-certification Application.

Search by Format
Search by Type
Sort By

165 Results

  • Contains 3 Component(s), Includes Credits Recorded On: 12/04/2019

    The California Consumer Privacy Act (CCPA) will be enacted soon. Learn about what you need to know to protect your organization from hefty penalties. Join this must-see session with Amar Hajeri on what the CCPA means for your business, consumer data you collect and the recommended next steps you should take regardless of what state you operate out of. CCPA will be enacted on January 1, 2020, and applies to any organization that does business in California, collects consumers' personal data and satisfies at least one of the following thresholds: • has an annual gross revenue in excess of $25 million • possesses the personal information of 50,000 or more consumers, households, or devices • earns more than half of its annual revenue from selling consumers' personal information. The International Association of Privacy Professionals estimated that the CCPA will affect upwards of 500,000 U.S. businesses.

    The California Consumer Privacy Act (CCPA) will be enacted soon. Learn about what you need to know to protect your organization from hefty penalties. Join this must-see session with Amar Hajeri on what the CCPA means for your business, consumer data you collect and the recommended next steps you should take regardless of what state you operate out of. CCPA will be enacted on January 1, 2020, and applies to any organization that does business in California, collects consumers' personal data and satisfies at least one of the following thresholds: 

    • has an annual gross revenue in excess of $25 million
    • possesses the personal information of 50,000 or more consumers, households, or devices
    • earns more than half of its annual revenue from selling consumers' personal information. 

    The International Association of Privacy Professionals estimated that the CCPA will affect upwards of 500,000 U.S. businesses. 

    Amar Hajeri, PMP

    Data Management Expert

    Amar Hajeri is a data management expert and a thought leader, who has advised several major corporations, including Time Warner Cable, Tyson Foods and Southwest Airlines in the areas of data strategy, specifically around governance and privacy, legislative compliance and organizational enablement to best leverage opportunities presented by cutting-edge technology solutions. Currently, he is shaping the data governance efforts as VP, Enterprise Data Governance at Texas Capital Bank. The strategies and guidelines his team has developed, in coordination with teams such as legal, compliance and cyber security to protect the organizational interests against legislations such as CCPA, has been widely accepted as an industry best practice. His insights have been enriched from having spent several years at the intersection of strategic business practices and the enablement afforded by technology to accomplish business goals, while adapting a data-centric execution approach. In his free time, he enjoys riding motorcycles and working on projects in his garage.    

    image

    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Dale and Vala will continue exploring the concept of limitless companies and a digital mindset and how to apply design thinking and the principles of flow to transform promotional products companies.

    Dale and Vala will continue exploring the concept of limitless companies and a digital mindset and how to apply design thinking and the principles of flow to transform promotional products companies.

    Vala Afshar (Moderator)

    Salesforce

    Vala Afshar is an award-winning inventor, author, weekly podcaster and columnist, and keynote speaker covering the future of business and work, leadership and innovation. As chief digital evangelist at Salesforce, Vala collaborates with C-suite executives, industry analysts and thought leaders from around the world on opportunities for digital change. With over 647,000 followers on Twitter, Afshar is named as a top influencer to senior executives on social media. Afshar’s Twitter account was viewed and shared over one billion times in 2021. Afshar contributes weekly articles to ZDNET and other publications - over 250  articles since 2020. Afshar has interviewed over 900 senior business executives on his weekly video show DisrupTV, covering topics of leadership, business, technology and innovation disruptive trends. Afshar's podcast is projected to have over 2 million viewers in 2022. Prior to joining Salesforce, Afshar served in roles of vice president of engineering, chief customer officer and chief marketing officer. Afshar is author of the book The Pursuit of Social Business Excellence.  

    Dale Denham (Moderator)

    President and CEO

    PPAI

    Before joining PPAI as president and CEO in August 2021, Dale Denham spent ten years at distributor Geiger as senior vice president and CIO responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Dale was a member of the ASI executive team for ten years where he was responsible for growth, including all technology, strategic partners, and publications. His first experience in the industry came in the 1990s as president of Impact. Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Dale graduated from the University of South Florida with a bachelor’s in business and a minor in economics.             

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.

    Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.

    Eric Shonebarger (Moderator)

    President

    Hit Promo

    As President of Hit Promotional Products, Eric Shonebarger is responsible for all facets of the business. Eric has a proven executive management track record with 18 years of experience in the promotional products industry enabling company growth through the use of technology, business process optimization, and hands-on leadership. Prior to his current role, Eric was the chief operating officer and chief information officer at Hit. Previously, he worked in electronic medical records and as an information technology consultant in both the public and private sector.  Eric has been recognized as a thought leader in the industry being recognized as ASI’s Technology Executive of the Year, Print and Promo’s 40 Under 40, and PPAI Industry IT Collaborator of the Year. He has earned an MBA and an MS in Business Analytics from Indiana University, an MA in Leadership from Southeastern University, and a BA in Economics from the University of South Florida.  

    Raj Mukherjee (Moderator)

    CIO

    Hit Promo

    Raj Mukherjee is the CIO for Hit Promotional Products. Raj has more than ten years of IT experience, and eight years of industry experience. He currently serves on the PPAI Technology Committee and on  Promostandards. Raj holds a bachelors in electronics and telecommunication, a masters in signal processing as well as an MBA with a concentration in business analytics. 

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Companies don’t have to be owned by private equity to maximize returns like private equity. Chris will share the private equity playbook that will empower you to address the four key strategies that will transform your business.

    Companies don’t have to be owned by private equity to maximize returns like private equity. Chris will share the private equity playbook that will empower you to address the four key strategies that will transform your business.

    Chris Anderson (Moderator)

    CEO

    HandStands

    Chris Anderson joined the promotional products industry in 2002 with supplier HandStands and became president of the company in 2009 and CEO in 2010. Under his leadership, HandStands expanded its distribution into 138 countries and closed multiple strategic acquisitions, including the sale of the business to HPG in 2018. Anderson became CEO of HPG in 2019.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    This panel discussion, moderated by Denise Taschereau, will examine trends, expectations and the reality of corporate social responsibility. Increasingly buyers are committed to aligning their businesses with products that elevate their social and sustainable priorities. This session will outline practical steps you can implement in your business regardless of whether you are at the beginning of your journey or far down the path.

    This panel discussion, moderated by Denise Taschereau, will examine trends, expectations and the reality of corporate social responsibility. Increasingly buyers are committed to aligning their businesses with products that elevate their social and sustainable priorities. This session will outline practical steps you can implement in your business regardless of whether you are at the beginning of your journey or far down the path.

    Denise Taschereau (Moderator)

    CEO

    Denise Taschereau launched Fairware after realizing how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Previously, Taschereau oversaw the Mountain Equipment Co-op’s national environmental programs, community grant-making, and ethical sourcing programs, and wrote their award-winning first Sustainability Report. She is currently a board member of PromoCares, an industry group driving awareness and education around sustainability issues in the promotional products industry.

    Louisa McGurik (Moderator)

    Senior Manager

    Salesforce

      As senior manager, sustainable procurement for Salesforce Louisa McGuirk leads the company’s supplier sustainability strategy, which aims to motivate and enable suppliers to take meaningful action on critical sustainability issues. She drives initiatives that embed sustainability into Salesforce’s procurement processes and decision-making. Her work supports Salesforce’s broader commitment to deliver leadership, partnership, and technology that accelerate global progress to net zero. She holds a Masters in Environmental Science and Management from the Bren School at UC Santa Barbara specialized in Corporate Environmental Management. 

    Megan Spire (Moderator)

    Vice President of Sales

    Bella + Canvas

    As Vice President of Sales for BELLA+CANVAS, Megan Spire is the commercial leader of the business. She drives the vision, strategy, and execution across multiple teams includes Sales, Planning & Analytics, Sales Operations, and Customer Success. With 11 years of experience in the promotional products industry, Megan has helped to shape the premium t-shirt landscape through education, storytelling, and relationship building. During her tenure at BELLA+CANVAS, they have grown into the largest and fastest growing premium basics brand in the industry.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    2022 is winding down as we prepare for the challenges and ongoing uncertainties of 2023. The decelerating rate of rise that characterized many industries and businesses in 2022 will linger into the first half of 2023 for many. Patrick will present business strategies and tactics that address the projected changes in the economic landscape. He will also assess the business demand for 2023 and 2024, present a clear picture of inflation and interest rates and address the potential impact of a shift in government arising from the midterm elections.

    2022 is winding down as we prepare for the challenges and ongoing uncertainties of 2023. The decelerating rate of rise that characterized many industries and businesses in 2022 will linger into the first half of 2023 for many. Patrick will present business strategies and tactics that address the projected changes in the economic landscape. He will also assess the business demand for 2023 and 2024, present a clear picture of inflation and interest rates and address the potential impact of a shift in government arising from the midterm elections.

    Connor Lokar (Moderator)

    Economist

    Few young economists present their insights with the authority, accuracy, and humor that Connor Lokar brings to the stage. From the intimate executive retreat to the standing room only keynote, he delivers practical economic intelligence with charm and candor.  Connor has been giving economic keynotes, workshops, and webinars across North America since he joined ITR Economics in 2014. Using his quick wit and knack for storytelling, he leverages his youthful appearance to upend expectations and successfully captivate and educate audiences. Thousands of business leaders have enjoyed his dynamic approach. Connor emphasizes the applicability of economic intelligence and calls his audience to action.  When not on stage, Connor contributes his economic expertise in the role of trusted advisor, consulting directly with management teams of firms large and small. ITR’s clients meet with Connor at critical planning junctures to ensure that their strategic plans, goals, and internal initiatives are in alignment with their tailored forecasts. As ITR Economics’ senior forecaster, Connor has a particularly keen understanding of how forecasts are derived. The resulting insights enable clients to make the most of their economic outlooks.  Connor specializes in construction and industrial markets but consults and presents to businesses across all industries, helping them grow revenue and remain profitable through an everchanging business cycle  
    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Historically low unemployment rates vexing you? The Great Resignation got you down? Demands for hybrid work creating frustrations? Gen Z and Millennials forcing you to reevaluate how you attract and engage employees? Welcome to 2022 - The Year of the Employee! Claudia will explore the many factors making finding and keeping top talent a challenge and will provide you with strategies for transforming the way you hire and retain top talent!

    Historically low unemployment rates vexing you? The Great Resignation got you down? Demands for hybrid work creating frustrations? Gen Z and Millennials forcing you to reevaluate how you attract and engage employees? Welcome to 2022 - The Year of the Employee! Claudia will explore the many factors making finding and keeping top talent a challenge and will provide you with strategies for transforming the way you hire and retain top talent!

    Claudia St John, SHRM-SCP,SPHR (Moderator)

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is founder and President of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource and works extensively in the print and promo space.  As a consultant and frequent speaker, Claudia has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement, and multi-generational workplace challenges.  She is the author of the Amazon.com bestselling book Transforming Teams – Tips For Improving Collaboration And Building Trust.  Her weekly HR Minute e-mails and monthly articles are followed by thousands of business leaders nationwide.
    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    As the very nature of business rapidly changes, effective leaders must also disrupt the way they see, think and lead. Leadership author, Sara Canaday, challenges seasoned and emerging leaders to adopt signature habits that will catapult conventional thinking into high-impact, modern leadership. Sara will reveal the daily practices that separate innovative leaders from their counterparts. With a dynamic combination of case studies, experience, and storytelling, she will deliver a clear roadmap for enhancing excellence by defying conventional wisdom.

    As the very nature of business rapidly changes, effective leaders must also disrupt the way they see, think and lead. Leadership author, Sara Canaday, challenges seasoned and emerging leaders to adopt signature habits that will catapult conventional thinking into high-impact, modern leadership. Sara will reveal the daily practices that separate innovative leaders from their counterparts. With a dynamic combination of case studies, experience, and storytelling, she will deliver a clear roadmap for enhancing excellence by defying conventional wisdom.

    Sara Canaday (Moderator)

    Owner, Author, and Consultant

    As a respected leadership strategist and engaging speaker, Sara has a unique gift for connecting and communicating with her audiences to propel them from light-bulb-moment insight to strategic change. Moving far beyond the business-school basics, she helps people identify the professional blind spots that are preventing them from taking their careers – and their companies – to the next level. Sara’s professional career spans 20 years and includes sales, leadership, and executive roles at USAA and Texas Mutual. She served as principal consultant for Empowerment Enterprises before opening her own consultancy, Sara Canaday & Associates, in 2009.  Sara is a member of the National Speakers Association and the Founder and now Past President of the Austin Chapter. She has been featured in a number of publications and broadcasts, most notably Forbes, CNBC, Entrepreneur Magazine, The Wall Street Journal, and the American Management Association’s Leadership Wired. Sara is also the author of a popular business book, You – According to Them:  Uncovering the blind spots that impact your reputation and your career.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Explore nascent cybersecurity topics from an Executive point of view.  C-suite leaders are not only high-value targets, but they are ultimately responsible for their organizations' approach to proper cybersecurity practices.  This session explores both vantage points with pragmatic action-based takeaways for busy C-suite leaders.

    Explore nascent cybersecurity topics from an Executive point of view.  C-suite leaders are not only high-value targets, but they are ultimately responsible for their organizations' approach to proper cybersecurity practices.  This session explores both vantage points with pragmatic action-based takeaways for busy C-suite leaders.

    Mike Pfeiffer (Moderator)

    Mike Pfeiffer is a technology executive specializing in developing technical leaders and helping non-technical folks understand complex concepts. Mike is the vice president of technology for American Solutions For Business. He leads a team of 50 individuals to manage ASB’s technical architecture, including its cybersecurity, infrastructure, and e-commerce technologies. He joined the ASB senior leadership team in 2012. He has over 35 years of IT experience, having been named the 2021 Technology Executive of the Year, serves as Mayor of Long Beach, MN, is the PPAI Technology Committee chair and is a frequent cybersecurity speaker.  
    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    A decentralized company that is globally and intelligently connected, one whose employees can work from anywhere, whose customers and partners can succeed from everywhere, and whose definition of success includes all its stakeholders, is a limitless company. The limitless company is the logical evolution of the connected company for the digital-first, decentralized-everything world. In this new world, successful companies need to continuously scale their capabilities and reach in multiple dimensions in order to stay relevant and grow. The path to becoming boundless is through adoption of design thinking principles of flow.

    A decentralized company that is globally and intelligently connected, one whose employees can work from anywhere, whose customers and partners can succeed from everywhere, and whose definition of success includes all its stakeholders, is a limitless company. The limitless company is the logical evolution of the connected company for the digital-first, decentralized-everything world. In this new world, successful companies need to continuously scale their capabilities and reach in multiple dimensions in order to stay relevant and grow. The path to becoming boundless is through adoption of design thinking principles of flow. 

    Vala Afshar (Moderator)

    Salesforce

    Vala Afshar is an award-winning inventor, author, weekly podcaster and columnist, and keynote speaker covering the future of business and work, leadership and innovation. As chief digital evangelist at Salesforce, Vala collaborates with C-suite executives, industry analysts and thought leaders from around the world on opportunities for digital change. With over 647,000 followers on Twitter, Afshar is named as a top influencer to senior executives on social media. Afshar’s Twitter account was viewed and shared over one billion times in 2021. Afshar contributes weekly articles to ZDNET and other publications - over 250  articles since 2020. Afshar has interviewed over 900 senior business executives on his weekly video show DisrupTV, covering topics of leadership, business, technology and innovation disruptive trends. Afshar's podcast is projected to have over 2 million viewers in 2022. Prior to joining Salesforce, Afshar served in roles of vice president of engineering, chief customer officer and chief marketing officer. Afshar is author of the book The Pursuit of Social Business Excellence.  

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Today's marketplace demands razor-edge thinking and nimble responses to change. Strategies change frequently, businesses rise and fall overnight and those adept at thinking on their feet are best positioned to leverage change. Yesterday’s leadership playbook will no longer suffice to deal with the new pressures, challenges and urgency facing leaders today. Today, your team and your organization needs a leader that knows how to help them navigate uncharted waters, pivot fast to meet new demands and inspire them to bring their best effort and focus, despite the disruptions and distractions. In this high-energy, high-value session, Tamara will show leaders how to be the confident innovator and strong leader their teams and organizations need to move forward. Through her pioneering work in human-centered innovation, Tamara will show leaders how to have the confidence and the tools to step up and meet the demands of today’s “next normal.”

    Today's marketplace demands razor-edge thinking and nimble responses to change. Strategies change frequently, businesses rise and fall overnight and those adept at thinking on their feet are best positioned to leverage change. Yesterday’s leadership playbook will no longer suffice to deal with the new pressures, challenges and urgency facing leaders today. Today, your team and your organization needs a leader that knows how to help them navigate uncharted waters, pivot fast to meet new demands and inspire them to bring their best effort and focus, despite the disruptions and distractions. In this high-energy, high-value session, Tamara will show leaders how to be the confident innovator and strong leader their teams and organizations need to move forward. Through her pioneering work in human-centered innovation, Tamara will show leaders how to have the confidence and the tools to step up and meet the demands of today’s “next normal.”

    Tamara Ghandour (Moderator)

    At the forefront of human-centered innovation, the impact of Tamara Ghandour’s groundbreaking work can be seen in individuals and teams across the globe. Bringing together over two decades of business experience, neuroscience, behavioral psychology and change principles, Tamara created the first tools to truly make innovation tangible and accessible to all of us. Through her proprietary assessment, the Innovation Quotient Edge™ (IQE), her book Innovation is Everybody’s Business, and online tools and training, Tamara helps leaders and teams discover the keys to unlocking their innovative minds to get into a state of flow, create meaningful breakthroughs, have stronger, more valued voices and build high-performing, high-value teams that innovate and win, together.  When companies like Procter & Gamble, Red Robin, Arrow Electronics, US Army Research Labs, Schneider Electric and Disney want to develop innovative people and ideas, they call Tamara. She has run multi-million dollar businesses and launched a few of her own, learning from her successes and most importantly, her failures. One of her greatest passions is working with at-risk and underserved youth through FYR - Forging Youth Resilience as a mentor, Crossfit coach and board member. Tamara is a Crossfit addict, ameatuer crime sleuth, average cook, and as a kid in computer camp she won the “I’ll Try Anything Once’ award - a motto she still lives by.   
    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Does your organization need to be able to measure its success with diversity, inclusion and unconscious bias efforts? James Pogue’s model will help you do just that. James will share the latest research around bias and its impact in the workplace and clarity the connection between diversity, inclusion, bias and organizational success. James will identify practical steps to move forward, recognizing that the first step is often the most difficult.

    Does your organization need to be able to measure its success with diversity, inclusion and unconscious bias efforts? James Pogue’s model will help you do just that. James will share the latest research around bias and its impact in the workplace and clarity the connection between diversity, inclusion, bias and organizational success. James will identify practical steps to move forward, recognizing that the first step is often the most difficult.

    James Pogue, PhD

    President and CEO

    JP Enterprises

    Dr. James Pogue provides thought leadership to leaders and organizations to push them to address diversity, inclusion and bias (DIBs). As the president and CEO of JP Enterprises, he has spearheaded the development of The DIBs Model, a critical component of an organization’s success.  An outgrowth of research and grounded in theory, this model spawned the DIBs Assessment™ a tool used to measure where an organization, team or individual are on their diversity journey, thus providing the best opportunity for strategic recommendations and change. Dr. Pogue is also the creator of The No Nonsense Experience, a diversity discussion series that leverages cohort learning and emergent best practices to keep participants “the right kind of uncomfortable.” Dr. Pogue supports leaders in making the decisions that attract, engage, and retain talent at all levels, and deepens the learning around diversity, inclusion and bias. His military service, scope of research and work as a speaker and entrepreneur give him tangible examples of the critical balance between leaders and followers on teams.  He provides leaders with professionally researched data, partnered with highly engaged training to improve their ability to influence organizational behavior and the bottom line. In his leisure time, he occasionally competes as a martial artist where he has five national titles, in addition to Silver and Bronze medals at the World Championships. Dr. Pogue has two daughters and six granddaughters. 
    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    Corporate social responsibility is having its day in the sun. Rarely do you have a conversation with a buyer without the topics of sustainability and diverse spending being a part of the conversation. This session will address what you need to know, what you need to say (and not say) and steps to make you stand out.

    Corporate social responsibility is having its day in the sun. Rarely do you have a conversation with a buyer without the topics of sustainability and diverse spending being a part of the conversation. This session will address what you need to know, what you need to say (and not say) and steps to make you stand out.

    Kim Bakalyar

    Chief Compliance Officer, PromoShop Inc.

    PromoShop, Inc.

    Kim Bakalyar, PromoShop Inc’s Chief Compliance Officer, started work in the promotional products industry in 1980 on the distributor side and joined forces with PromoShop, Inc. in 2004 as director of supplier relations. Kim has worked in all aspects on the distributor side while focusing primarily on research, sourcing, vendor relations and product safety and responsibility. Kim is a past president of SAAC and has previously volunteered on the PPAI Promotional Apparel Advisory Council and PPAI Distributors Committee. She is a current member of the PPAI Product Responsibility Action Group (PRAG).

    Cheron Coleman

    Vice President Product Development & Global Supply

    Alphabroder

    Cheron Coleman is Vice President Product Development & Global Supply at alphabroder, one of the nation’s largest suppliers of soft-goods and hard-goods and the industry’s first true “One-Stop-Shop” for promotional products. At alphabroder she leads the soft-goods team responsible for global sourcing, corporate compliance, production management, quality, and international logistics for alphabroders’ Private Brand enterprise. With more than 15 years in the Promotional Products Industry, Cheron is known for her passion and commitment to developing global procurement strategies, driving revenue, relationship building, corporate social responsibility, and international logistics. She holds a BS from the University of Pittsburgh.

    Mary Jo Tomasini, MAS+

    CEO

    CE Competitive Edge LLC

    Anne Stone, CAE

    Director of Advocacy and Member Engagement

    PPAI

    Anne Stone, CAE is the director of advocacy and member engagement at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    Business leaders need a cohesive business strategy to embrace digital transformation to thrive in the decade to come. We will discuss what successful digital transformation involves including the critical success factors to success in your digital transformation journey. One of the most important success factors is identifying the people to lead and drive the transformation that can engage the entire organization. Every journey will be different, but this session will give you a strong start to lead or support digital transformation in your organization.

    Business leaders need a cohesive business strategy to embrace digital transformation to thrive in the decade to come.  We will discuss what successful digital transformation involves including the critical success factors to success in your digital transformation journey.  One of the most important success factors is identifying the people to lead and drive the transformation that can engage the entire organization. Every journey will be different, but this session will give you a strong start to lead or support digital transformation in your organization.

    Dale Denham, MAS+

    CEO

    PPAI

    Before joining PPAI as president and CEO in August 2021, Denham spent 10 years at distributor Geiger as senior vice president and CIO responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Denham was a member of the ASI executive team for 10 years where he was responsible for growth, including all technology, strategic partners, and publications. His first experience in the industry came in the 1990s as president of Impact.  Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Denham graduated from the University of South Florida with a bachelor’s in business and a minor in economics.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: the best companies have a systematic process to focus their team’s creativity into practical outputs. Frasca blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. Her inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results.

    How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: the best companies have a systematic process to focus their team’s creativity into practical outputs. Frasca blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. Her inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results. 

    Sara Frasca

    VP of Innovation

    Platypus Labs

    With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is an innovation expert. Honing her skills at senior leadership roles in both corporate America and the world of startups, Sara now serves as Vice President of Innovation for Platypus Labs, a global innovation enablement, invention, and consulting firm. She helps leading organizations cultivate human imagination, build a culture of innovation, and solve complex problems in creative ways. Sara is the go-to resource for leaders seeking competitive advantage and sustainable success by harnessing innovation. Prior to Platypus Labs, Sara spent 13 years at General Mills in multiple leadership roles. She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands. Sara is the founder and proud owner of Trasca & Co. Eatery, and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    Are you looking for a reboot in your motivation? When you’re working with your team in the post-pandemic workplace do you miss the engagement you had before or do you sometimes feel just ….lost? Whether you’re putting together a team for the first time, leading a team you’ve known forever, or just starting on your career path, taking time to pause and rewrite your roadmap can be an exceptional opportunity to zoom out and see the whole picture just a little more clearly. Join Erin and Kate in an interactive session designed to help you reengage and authentically connect with high-performance inspiration. This session focuses on tools to find zeal, connect using a whole human approach, and track progress for women at all levels of their organization.

    Are you looking for a reboot in your motivation? When you’re working with your team in the post-pandemic workplace do you miss the engagement you had before or do you sometimes feel just ….lost? Whether you’re putting together a team for the first time, leading a team you’ve known forever, or just starting on your career path, taking time to pause and rewrite your roadmap can be an exceptional opportunity to zoom out and see the whole picture just a little more clearly. Join Erin and Kate in an interactive session designed to help you reengage and authentically connect with high-performance inspiration. This session focuses on tools to find zeal, connect using a whole human approach, and track progress for women at all levels of their organization.

    Erin Reilly

    CEO

    Pop! Promos

    Erin Reilly is the CEO of Pop! Promos, a full-service branded merchandise supplier, featuring a product line of full-color and Pantone matched products.  

    Co-founded with her best friend turned business partner Sterling Wilson while in college in 2012, Reilly and Wilson quickly grew their business from selling sunglasses from their dorm rooms to one of the industry’s leading rapid importers. The company employs over 125 team members between their offices in Philadelphia, Manila, New Delhi, and Shanghai.  

    Pop! Promos has been voted Philadelphia’s #1 fastest-growing company and earned spot #135 on the INC 500 list. With numerous industry awards including ASI’s Supplier Entrepreneurs of the Year, Peernet Creative Supplier of the Year, Nadel Creative Supplier of the Year, ASI & PPB’s Best Places to Work, PPAI’s Fastest Growing Supplier, and PPAI’S Silver Pyramid Award, Pop! Promos continues to push the boundaries of the promotional product industry, serving its clients to the highest standards by living its motto every day: Custom Made Simple™. 

    Reilly holds a bachelor’s degree from Johns Hopkins University in International Studies and History and a master's degree from Johns Hopkins University in American History.

    Kate Alavez

    COO

    PromoShop, Inc.


    Kate Alavez is the chief operating officer at PromoShop, Inc. where she is responsible for people operations, human resources, and logistics. On a mission to reimagine the relationship between employees and employers, she is focused on creating outside‐the‐box solutions to business challenges and creating synergies between team members as a means to a happier workplace. Before taking on her role as COO, Kate worked as the director of human resources and operations, gaining experience in infrastructure build and employment law. Kate has been a strong supporter of community efforts and has served on boards for the Specialty Advertising Association of California (SAAC), the Foundation Board (a 501c‐3 benefiting students of specialty advertising industry members), and The El Segundo Nursery School Group. Her passion for service and leadership began to bloom in her undergraduate years at Loyola Marymount University. She studied English while at LMU and worked on The Loyolan as well as served in leadership roles for Sigma Tau Delta and Kappa Alpha Theta.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    Leadership isn’t defined by a title—everyone has the opportunity to be a leader. Leadership is about inspiring others to do great things, enhancing the strengths in others, and focusing on strategy vs tactics. This session will examine the elements of leadership, share lessons learned, and leave you inspired to embrace your leadership potential. (Emerging leader – ask Josh, seasoned leader, suppliers and distributors, cultural diversity, new WLC attendee. `

    Leadership isn’t defined by a title—everyone has the opportunity to be a leader. Leadership is about inspiring others to do great things, enhancing the strengths in others, and focusing on strategy vs tactics. This session will examine the elements of leadership, share lessons learned, and leave you inspired to embrace your leadership potential. (Emerging leader – ask Josh, seasoned leader, suppliers and distributors, cultural diversity, new WLC attendee.

    Dawn Olds, CAS

    Senior VP of Operations

    HALO Branded Solutions

    Dawn Olds, CAS, has been in management for over 20 years, spanning three focus areas: accounting, information technology and general operations. She has developed and managed project integration plans for dozens of successful acquisitions. Olds has been the executive sponsor for several Lean Six Sigma projects. Her career highlights also include mentoring and developing dozens of professionals within the HALO organization and promoting them. In addition to the development of people, Olds dedicates time to volunteering for Junior Achievement, is a mentor for a high school entrepreneur program, and is a member of the Women’s Professional Network. She holds a bachelor’s in information systems and an associate degree in accounting.  

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    Although significant progress has been made in reducing gender inequality since the 1960’s, women still lag behind men on key economic and work measures, including leadership representation.  In this moderated session, Dr. Yavorsky (Assistant Professor in Sociology and Organizational Science at University of North Carolina Charlotte) will answer critical questions about what the latest research says about the current state of gender equality and women's access to leadership and top income positions. Dr. Yavorsky will also discuss what challenges diverse groups of women face in rising to leadership roles and what needs to occur to jump start gender equality in the workplace. Throughout, Dr. Yavorsky will interweave findings from her own scientific research and how such studies contribute to our understanding of patterns and mechanisms of gender inequality.

    Although significant progress has been made in reducing gender inequality since the 1960’s, women still lag behind men on key economic and work measures, including leadership representation.  In this moderated session, Dr. Yavorsky (Assistant Professor in Sociology and Organizational Science at University of North Carolina Charlotte) will answer critical questions about what the latest research says about the current state of gender equality and women's access to leadership and top income positions. Dr. Yavorsky will also discuss what challenges diverse groups of women face in rising to leadership roles and what needs to occur to jump start gender equality in the workplace. Throughout, Dr. Yavorsky will interweave findings from her own scientific research and how such studies contribute to our understanding of patterns and mechanisms of gender inequality.

    Dr. Jill Yavorsky

    Professor

    University of North Carolina

    Dr. Jill Yavorsky is an Assistant Professor of Sociology and Organizational Science at University of North Carolina Charlotte. She received her PhD from The Ohio State University in Sociology. Her research focuses on U.S. labor market patterns by gender, race, and class; workplace inequality and discrimination; and divisions of labor among parents. Her research has been published in top-tier social science journals including American Sociological Review, Social Forces, and Journal of Marriage and Family, and supported by national funding institutes such as the National Science Foundation. Additionally, her work has garnered widespread media attention from leading media outlets such as the NPR Marketplace, New York Times, TIME, Fast Company, Forbes, among others.  

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    You’re talented, accomplished and successful. People think you have it all together. Yet you still think to yourself “Oh my gosh! I don’t t know what I’m doing! And everyone is about to figure it out! They’re on to me!” You may suffer from the Impostor Syndrome or the Impostor Phenomenon. It's estimated that 70% of all people suffer from this. Maureen will share proven strategies, called the "Fraud Free Framework" that will silence that imposter voice so you can enjoy your own success and begin to believe you really are as smart as everyone thinks you are.

    You’re talented, accomplished and successful. People think you have it all together. Yet you still think to yourself “Oh my gosh! I don’t t know what I’m doing! And everyone is about to figure it out! They’re on to me!” You may suffer from the Impostor Syndrome or the Impostor Phenomenon. It's estimated that 70% of all people suffer from this. Maureen will share proven strategies, called the "Fraud Free Framework" that will silence that imposter voice so you can enjoy your own success and begin to believe you really are as smart as everyone thinks you are.

    Maureen Zappala

    Speakers

    High Altitude Strategies

    "Maureen Zappala is an award-winning speaker, author and founder of High Altitude Strategies. Her past professional life includes almost 14 years as a NASA propulsion research engineer (aka “rocketscientist”). Today she works with high-performers to overcome the “Impostor Syndrome,” the secret self-doubt and internal voice that says “I’m not as smart as everyone thinks I am, and they’re about to figure it out!” Her“Fraud-Free Framework” strategies guide people to match their confidence to their competence, so they have more influence and enjoy the career they’ve worked for and deserve. She holds a BS in mechanical engineering from the University of Notre Dame. She became the first female and youngest manager of NASA’s Propulsion Systems Laboratory. While most engineers are not known for verbal communication skills, Maureen has shattered that stereotype. In 2009 and 2020, she was in the top 10 of 30,000 contestants in the Toastmasters World Championship of Public Speaking contest. She’s the author of “Great Speakers are Not Born. They’re Built” and “Pushing Your Envelope: How Smart People Defeat Self-Doubt and Live With Bold Enthusiasm.” She also is co-author (with Jack Park) of “Buckeye Reflections: Legendary Moments from Ohio State Football. (Yes, she’s an Irish Buckeye.) After living in Ohio for over 40 years, Maureen moved to Las Vegas in August 2019. She has 2 college-age children and is an avid fitness fan and decorator-wanna-be."

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    As leaders, we’re constantly in a growth mindset…but how are you preparing for your next role or phase in your business? Learn strategies to level up within your organization to affect change at a higher level, navigate common challenges and accomplish your goals. This dynamic group will share their experiences, favorite resources and tips for strategic growth to help maximize your potential

    As leaders, we’re constantly in a growth mindset…but how are you preparing for your next role or phase in your business? Learn strategies to level up within your organization to affect change at a higher level, navigate common challenges and accomplish your goals. This dynamic group will share their experiences, favorite resources and tips for strategic growth to help maximize your potential

    Taylor Borst

    Panelist

    American Solutions for Business


    Taylor Borst is the director of marketing, events and public relations for American Solutions for Business. Joining the print and promo industry in 2015, she specializes in social media, marketing, promotional products, and supplier relations. Taylor is also currently a content writer for PromoCorner, vice president and treasurer for UMAPP, sous chef with PromoKitchen, serves on the BrandChain Emerging Leaders Committee, was a 2019 PPB Rising Star and featured #1 in 2022 with ASB on Dale Denham’s #Online18. 

    Mykayla Goodwin

    Panelist

    Order My Gear

    A self-described professional student, Mykayla Goodwin is the Senior Director of Marketing at OrderMyGear, an online store platform for distributors, where she's held multiple roles on the technology team. As a Marketing leader, Mykayla is focused on helping the market “get it, buy it, and love it” – making sure prospects and clients understand who OMG is, what they do, and how they’re different from the rest. Mykayla received an M.B.A. from University of North Carolina Charlotte where she focused on innovation and growth strategy, as well as a B.B.A. in Marketing from Texas State University.

    Meghan Pyecha

    Key Accounts Manager

    Hit Promo


    Meghan Pyecha is a Director of Southeast Sales at Hit Promotional Products and has been in the industry for 10 years. Her role is to help customers grow their business by leading a team of account reps in the southeast division and handling larger key accounts and national account as well. She has grown into her role by starting as a customer service rep with Hit, and then working her way up the sales ladder and learning as much about the industry as she can at each level. Her experience at many different positions has led to a unique understanding of her customers’ needs and an ability to provide solutions for many different projects and opportunities. She has served on several PPAI boards including WLC and was the 2019-2019 President of PPAMS. Meghan is a music enthusiast and enjoys going to concerts with her husband and friends. As a newlywed, she looks forward to building a family and staying engaged in her career. 


    Claire Thompson

    Panelist

    Pop! Promos

    Clare Thompson is the inside sales manager for Pop! Promos, located in Philadelphia, where she recently celebrated her sixth year anniversary. Starting out in sales support following her graduation from the University of Pittsburgh, she has worked her way up through the sales team from sales support, to senior account executive, working with the senior leadership team to create the inside sales manager role, as the first middle manager on the team, while continuing to manager her own book of business.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

Canadian Master Advertising Specialist (MAS) Package

  • Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.