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Master Advertising Specialist (MAS) Package

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The Master Advertising Specialist (MAS) Program requires the completion of all MAS dedicated courses listed below.

In addition, please select 35 MAS level elective credits from the column on the right to complete the elective portion of the MAS.

Once registered, you will find the courses in your Dashboard (My Learning > Content Registered For).

Once all course work is completed there is an application in your Dashboard to complete and submit for processing.

  • Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



Master Advertising Specialist (MAS) Electives

Once obtained,to keep your certification in good standing, you will need to complete 30 hours of either CAS or MAS level courses every 3 years and submit the Re-certification Application.

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162 Results

  • Contains 2 Component(s), Includes Credits Recorded On: 01/16/2024

    Looking to elevate your performance? You’re in the right place! Alex will inspire you to break through to your next level of achievement – a level that may seem daunting, discouraging, unrealistic or flat out impossible. There has never been a more pressure-filled time of comparison, distractions and judgements than right now. This causes people to fall into the trap of underperforming, burnout, delaying goals or not stepping up into opportunities altogether. Alex offers empowering, actionable, positive steps to make your next level goals happen. Alex shows you how to focus on your unique journey, harness your true potential and channel your hidden strengths to be The Unstoppable YOU! Sharing vulnerable, honest and hilarious stories of being the only person in the history of NBC’s American Ninja Warrior to go from Host to Competitor, Alex provides real-life tools to cultivate confidence, defy your internal limits, create positive mental health and realize your highest goals – even if you don’t fully believe you can just yet.

    Looking to elevate your performance? You’re in the right place! Alex will inspire you to break through to your next level of achievement – a level that may seem daunting, discouraging, unrealistic or flat out impossible. There has never been a more pressure-filled time of comparison, distractions and judgements than right now. This causes people to fall into the trap of underperforming, burnout, delaying goals or not stepping up into opportunities altogether.

    Alex offers empowering, actionable, positive steps to make your next level goals happen. Alex shows you how to focus on your unique journey, harness your true potential and channel your hidden strengths to be The Unstoppable YOU!

    Sharing vulnerable, honest and hilarious stories of being the only person in the history of NBC’s American Ninja Warrior to go from Host to Competitor, Alex provides real-life tools to cultivate confidence, defy your internal limits, create positive mental health and realize your highest goals – even if you don’t fully believe you can just yet.

    Alex Weber (Moderator)

    American Ninja Warrior, Award-Winning Leader & Entertainer

    Alex Weber is an American Ninja Warrior, Award-Winning Leader & Entertainer positively inspiring millions to achieve breakthrough success! Not only does Alex talk the talk as an in-demand international speaker,
    but he’s also walked the walk as an elite competitor on NBC’s Emmy nominated series American Ninja Warrior. Well, more like, leaped the leap! This wildly popular TV show has sparked a global phenomenon to
    the extent that hundreds of thousands of people apply, and only a few hundred are given the rare opportunity to compete. Alex is the only person to host and compete on NBC American Ninja Warrior. Alex’s
    greatest passion is championing your highest potential by helping you find your Edge… Because success is about more than just knowing what to do, it’s knowing how to do it. And, when it comes to masterful execution of your skills, one thing is certain: Negative energy kills results. In order to perform and lead at your best, you need to access your Edge. Alex shows Top Professionals and Leaders how to bring their very best every day, and to the most high-stakes situations that can make or break your success. It's his sincere understanding of peak performance and peak challenges, mixed with inspiring stories and actionable strategies that makes Alex unforgettable for your audience. With his contagious energy and passion, Alex shares his game-changing secrets to record-breaking success and will be the human shot of
    espresso to make your people come alive!

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    The Pitch is back! What’s the next big thing in Promo? Who will get a chair-turn from the judges? Will your favorite product win? Make sure to be there to find out, and vote for your favorite at The Pitch. You don’t want to miss the 2nd annual event!

    The Pitch is back! What’s the next big thing in Promo? Who will get a chair-turn from the judges? Will your favorite product win? Make sure to be there to find out, and vote for your favorite at The Pitch. You don’t want to miss the 2nd annual event!  

    Anji Corley (Moderator)

    Host, Radio and TV Personality

     Anji is an award-winning host, radio and TV personality, global brand ambassador and a travel and fashion expert. She was the cohost of national ABC series Vacation Creation, traveling around the world to give deserving people vacations of a lifetime. She also hosted Oh Baby! with Anji Corley on ABC, talking about baby animals in an educational format for

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    The inaugural PPAI 100 research project showed that companies leading the industry in key investments – such as technology, sustainability, and personnel – are also likely to be stronger financially. PPAI Media’s Josh Ellis will lead a discussion with ranking executives to help firms of all sizes understand why being well-rounded and doing things the right way makes a business stronger.

    The inaugural PPAI 100 research project showed that companies leading the industry in key investments – such as technology, sustainability, and personnel – are also likely to be stronger financially. PPAI Media’s Josh Ellis will lead a discussion with ranking executives to help firms of all sizes understand why being well-rounded and doing things the right way makes a business stronger.

    Josh Ellis (Moderator)

    Publisher and Editor-In-Chief

    PPAI

    Josh Ellis joined PPAI in 2021.  As Publisher and Editor in Chief, Josh oversees PPAI Magazine, the newsletters PPAI Newslink and PromoPro Daily, as well as editorial content across the Association’s digital footprint.     

    Mark Gammon (Moderator)

    CEO

    Cap America

    Cap America CEO Mark Gammon has been at the helm of the award-winning and industry-leading headwear company since 2017. During his tenure, he has worked passionately alongside his leadership team to guide the company through exponential growth. He was an ardent proponent of the CA Premium Line and indispensable in its development and launch. Mark has almost three decades of industry experience and has served on numerous industry advisory committees, the latest of which being the PPEF Golf Foundation board. 

    Christine Puglisi (Moderator)

    Chief Marketing Officer

    ePromos Promotional Products

    Christine is the marketing powerhouse behind ePromos Promotional Products—building brands for over 20 years while navigating the ins-and-outs of partnering with procurement, agencies, and internal stakeholders to achieve enterprise goals.

    Christine is a collaborative and hands-on leader with a true entrepreneurial spirit. In 2019 she and her life partner, Marc Puglisi, purchased ePromos with Christine as the CMO, assuming an active leadership role without announcing herself as the new owner to earn the respect of her team and to experience the culture of the company from within. In early 2022 Christine revealed her identity and ePromos began the process of WBENC Certification, which she was awarded that year.

    With a focus on “products with a purpose”, her goal is to connect brand builders to silent ambassadors (promotional products) that not only communicate their clients’ brand message, emotion, diversity, and environmental goals but can be one of the longest-lasting tangible ad impressions marketers can invest in.  Christine is also committed to giving back, she was recently asked to serve on the board of Backpacks for Life, a veteran-focused non-profit, with which ePromos is a proud partner.

    Daron Hines (Moderator)

    President

    Staples Promotional Products

    Daron Hines currently serves as President of Staples Promotional Products (SPP), a wholly owned division of Staples, Inc. and a leading distributor within the promotional products industry. A member of Staples Inc.'s executive leadership team, Hines has general management and P&L accountability for Staples' promotional products business and leads efforts to nurture and develop world class partnerships with commercial and SMB clients across various industry verticals. He and his team work to deliver exceptional brand experiences for employees, consumers, and stakeholders.
    Prior to Staples, Hines was Vice President of the Consumer and Industrial businesses at Morton Salt and oversaw sales and marketing across North and South America. As a member of Morton's executive leadership team, Hines was responsible for innovation, pricing, eCommerce, sales strategy and planning, brand licensing and overall customer development. He also served as the Global Consumer Segment Head for Morton’s former parent company K+S Group, the world’s leading producer of salt.

    Frank Carpenito (Moderator)

    President & CEO

    Gemline

    Frank Carpenito currently serves as President & CEO of Gemline. He has held the title of President since February 2019, and added the role of CEO in January 2023.  Prior to his full-time tenure at Gemline, Frank served as a member of the Company’s Board of Advisors for five years. He previously served as President/CEO for four private equity backed consumer products companies, and held key leadership roles at three public corporations: P&G, PepsiCo and United Natural Foods. Frank also serves on the Board of One Family, Inc., a Massachusetts- based non-profit whose mission is to end family homelessness in the State.  He has been involved with One Family for almost 20 years. Frank holds a B.S. in Management from Boston College, and was born and raised just outside of Boston.

     

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    PPAI Media unveils its first annual Outlook report – a research backed overview of the current and foreseeable future state of the industry. Discover how to capitalize on existing market trends and prepare for those poised to impact the industry. Insights from PPAI research will provide you essential information to guide your key decisions.

    PPAI Media unveils its first annual Outlook report – a research backed overview of the current and foreseeable future state of the industry. Discover how to capitalize on existing market trends and prepare for those poised to impact the industry. Insights from PPAI research will provide you essential information to guide your key decisions.

    Josh Ellis (Moderator)

    Publisher and Editor-In-Chief

    PPAI

    Josh Ellis joined PPAI in 2021.  As Publisher and Editor in Chief, Josh oversees PPAI Magazine, the newsletters PPAI Newslink and PromoPro Daily, as well as editorial content across the Association’s digital footprint.     

    Alok Bhat (Moderator)

    Market Economist & Senior Manager, Research

    PPAI

    Championing PPAI's research endeavors, Alok Bhat dives deep into the promotional products market and its neighboring industries. His responsibilities span initiating research projects, cultivating strategic partnerships, and converting data into meaningful visual and textual insights. For Alok, this role represents a unique chance to drive innovation and bolster economic comprehension, enhancing PPAI members' market stature and influence.

     

    Alok's professional journey commenced at Accenture, where he established a robust foundation in technology and consulting. His skills further flourished at industry behemoths Infosys and Wipro, focusing on marketing, sales enablement, and intricate research. Rejoining Accenture in 2012, he became a linchpin in devising go-to-market solutions and pivotal research, contributing to the creation of multi-billion-dollar sales opportunities. Holding a Master's in Marketing Management from IIM Calcutta and a Master's in Data-Driven Product Management from IIM Lucknow, Alok is passionately committed to fueling PPAI's growth and offering profound industry insights to its members.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be. And typically, the customers you’re not getting are ones who are “not like you”. When working with diverse customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values. You need tactics that are crafted specifically for diverse groups of people and their cultural preferences. Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, and proven tactics that don’t cost a dime or take weeks to get off the ground. In This Info-Packed Session, You’ll Learn: · The research-based differences for how men and women want to be sold. This is a game-changer! · Consumer insights for diverse groups that will cement your relationships and foster exceptional customer experiences · How to smooth over mistakes and problems – the EXACT words customers want to hear from you. And the ones they don’t.

    If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be.   And typically, the customers you’re not getting are ones who are “not like you”.

    When working with diverse customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values.  You need tactics that are crafted specifically for diverse groups of people and their cultural preferences.

    Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, and proven tactics that don’t cost a dime or take weeks to get off the ground.

    In This Info-Packed Session, You’ll Learn:

     

    • The research-based differences for how men and women want to be sold.  This is a game-changer!
    • Consumer insights for diverse groups that will cement your relationships and foster exceptional customer experiences
    • How to smooth over mistakes and problems – the EXACT words customers want to hear from you.  And the ones they don’t.

     

     

     

    Kelly McDonald (Moderator)

    Author and Speaker

    McDonald Marketing

    Kelly McDonald is considered one of the nation’s top experts in leadership, workplace culture, marketing, customer experience and trends.  She was named one of the “10 Most Booked Speakers in the US” and ranked #1 on the list of “25 Hot Speakers” by Successful Meetings Magazine.  Kelly is also the author of four bestselling books.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    Join us for an informative and energizing session where we uncover key trends for 2024. We’ll take a look at what PCNA is doing to support these trends, and you, this year.

    Join us for an informative and energizing session where we uncover key trends for 2024. We’ll take a look at what PCNA is doing to support these trends, and you, this year.

    Holly Brown (Moderator)

    Chief Revenue Officer

    PCNA

    Holly Brown is the Chief Revenue Officer at Polyconcept. Technically savvy and intellectually curious, Holly is a marketing and sales executive with proven success driving double-digit growth for various software and hardware technology companies across multiple verticals including Honeywell, Stanley Black & Decker, Lexmark, and S. P. Richards. Results-oriented with expertise in transforming organizational performance via laser-focused strategic sales & marketing strategies, Holly is a dynamic and inspirational leader, strong motivator, noteworthy communicator, and exceptional innovator with superior business acumen. A strategically oriented executive who is adept at vision creation & execution, strategic thinking, and facilitating change management. Holly thrives in highly matrixed global environments, and in cross-functional leadership roles with finesse for engaging multiple stakeholders, influencing teams, driving change, and promoting continuous improvement.

    LIz Haesler (Moderator)

    Global Chief Merchandising Officer

    PCNA

    Liz Haesler is the Global Chief Merchandising Officer, responsible for product – retail brands, and product development, supply chain and pricing.  Liz brings product and supply chain experience from leadership roles at Target, Best Buy, Staples and Dicks Sporting Goods.  Liz joined Polyconcept North America (PCNA) in 2019.   

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 25 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Contains 3 Component(s), Includes Credits Recorded On: 02/01/2023

    PPAI's Regional Association Board Training focuses on developing regional leaders and enhancing relationships between the regional nonprofit associations in the promotional products industry. This training session will provide regional association leaders with comprehensive training for board service.

    PPAI's Leadership Development Workshop focuses on developing future regional leaders and enhancing relationships between the regional nonprofit associations in the promotional products industry. This training session will provide regional association leaders with comprehensive training for board service. 

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1 Point

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.

    PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.

    Lindsey Davis, MAS (Moderator)

    Director of Business Development

    PPAI

    Lindsey is the Director, Business Development at PPAI.  She is also responsible for Promotional Products Work Expo, and the overall PPW initiative. Lindsey’s focus is on growing and supporting PPAI’s goal to educate advertisers and buyers on the effectiveness and influence of promotional products as part of an overall marketing and branding strategy.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.

    Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.

    Cliff Quicksell, MAS+ (Moderator)

    President and CEO

    Cliff Quicksell & Associates

    Cliff is the President of Cliff Quicksell Associates, and for over 36 years, he has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves, their products, and services, as well as how to motivate their personnel. He has authored three books and two weekly blogs.  Cliff is a regular speaker at PPAI Expo and has received numerous awards.  Most recently, he was named the 2022 Inductee for the PPAI Hall of Fame.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Online marketing offers many different tools to help you increase your sales and profits. Come to this Online Marketing Master Class to learn from those who are doing exactly that. This panel discussion will share tips, expertise, platforms and a step-by-step overview of how to put a successful campaign together. Join this session and heighten your online marketing knowledge to the benefit of you and your company.

    Online marketing offers many different tools to help you increase your sales and profits. Come to this Online Marketing Master Class to learn from those who are doing exactly that. This panel discussion will share tips, expertise, platforms and a step-by-step overview of how to put a successful campaign together. Join this session and heighten your online marketing knowledge to the benefit of you and your company.

    Kirby Hasseman (Moderator)

    CEO

    Hasseman Marketing & Communications

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has four full-time internal employees and seven salespeople. Hasseman is a thought leader in the promotional products industry. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Hasseman hosts a weekly web show called Delivering Marketing Joy, where he interviews business leaders from around the country. He also co-hosts an industry leading podcast, unscripted.

    Charity Gibson (Moderator)

    National Account Coordinator

    Peerless Umbrella

    Charity Gibson is the National Account Coordinator for Peerless, a Chef with the industry non-profit organization PromoKitchen.org, and the owner of Green Banana Social - a social media services provider for promotional products industry suppliers. Prior to life on the supplier side of the industry she spent 16 years as a very successful distributor working with several well-known end buyer corporations. She moved to the supplier side five years ago and today uses her decades of experience to assist Peerless in reaching their sales goals and helping to educate and mentor professionals throughout the industry. Charity's award-winning social media efforts are well recognized throughout the promotional products community. She is known for her posting consistency, lightning-fast response times, and creative problem-solving abilities.

    Javier Melendez (Moderator)

    National Account Executive

    Walker-Clay, Inc.

    Javier Melendez is a branded merch specialist with over a dozen years’ experience in the print and promotional product industry. During the pandemic, his unique video style and social media presence has grown to where he has been recognized on the industries #online18 two years in a row, and the 2022 PPAI Rising Star list.  

    Brandon Pecharich (Moderator)

    Director of Sales Marketing

    Branded Logistics

    Brandon Pecharich is the Director of Sales Marketing at Branded Logistics and has over 19 years of promotional products experience. He was named a PPB Rising Star in 2021, SAAGNY 40 under 40 in 2022, and has been part of TeamPC for over 5 years, which was named one of the 2021 PPB Greatest Places to Work. In addition to his media activities, Brandon has been on many conference stages discussing being an "And" leader versus an "Or" boss. He shares his love for all things promo through the #PromoErrday series at PromoCorner. 
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Would you plant a garden with only one type of plant? What is a gardener’s responsibility in making sure all of their plants thrive? Come to this session, where you will learn why diverse teams working in an environment of equity, inclusion, and belonging drive the best business results. This session’s panel includes perspectives from PPAI members leading the DEI charge within their organizations and the owner of a consulting firm whose sole purpose is to help organizations build inclusion programs, through inclusive leadership coaching and evidence-based tools.

    Would you plant a garden with only one type of plant? What is a gardener’s responsibility in making sure all of their plants thrive? Come to this session, where you will learn why diverse teams working in an environment of equity, inclusion, and belonging drive the best business results. This session’s panel includes perspectives from PPAI members leading the DEI charge within their organizations and the owner of a consulting firm whose sole purpose is to help organizations build inclusion programs, through inclusive leadership coaching and evidence-based tools.

    Dawn Olds, MAS (Moderator)

    Immediate Past Board Chair

    HALO

    Dawn Olds, MAS, has been in management for over 20 years, spanning three focus areas: accounting, information technology and general operations. She has developed and managed project integration plans for dozens of successful acquisitions. Olds has been the executive sponsor for several Lean Six Sigma projects. Her career highlights also include mentoring and developing dozens of professionals within the Halo organization and promoting them. In addition to the development of people, Olds dedicates time to volunteering for Junior Achievement, is a mentor for a high school entrepreneur program, and is a member of the Women’s Professional Network, She holds a bachelor’s in information systems and an associate degree in accounting. 

    Sonya Kaleel (Moderator)

    Founder and DEI Strategist

    The Inclusion Practice

     Sonya Kaleel (she/her/hers), founder and DEI Strategist of The Inclusion Practice, guides leaders and organizations in bringing diversity, equity, inclusion (DEI) from theory to practice with a focus on outcomes. Her background spans 30 years in leadership development, organizational learning, and social justice advocacy. Driven by a sense of curiosity, creativity, and compassion, she is skilled at providing changemakers with practical ways to set the tone for inclusion and be accountable. She is adjunct faculty for Northwestern University’s Leading Equity & Inclusion in Organizations Master’s Program, and she holds an MS in Learning & Organizational Change from Northwestern. She currently resides in Long Beach, CA where she enjoys walking on the beach, baking with her family, and chilling with her two cats. 

    Natalie Tenner (Moderator)

    Credit Manager and First Chair of the IDEA Council

    SanMar

    Natalie Tenner has been with the SanMar corporation out of Issaquah, Washington for over 20 years.  Currently, she is a Credit Manager and the first chair of the IDEA (Inclusion, Diversity, Equity & Action) council.  Natalie is honored to be the chair of the IDEA council and has spent the last 2 years, managing the council’s initiatives, and meeting with departments throughout the organization as a guest speaker and most importantly taking the time to learn and engage. The work of the council has been well received and she wants to make sure the vision of empowering and encouraging employees to embrace differences, maximize talents and to create opportunities for equitable growth remains central. She also wants to promote an inclusive culture built on respect and open communication, she says, “that starts with humble and honest communication. It is innovative when an organization sees diversity as an opportunity and not as an inconvenience, in fact, differences can cultivate amazing relationships and creativity.” Natalie holds a bachelor’s and master’s degree in communication and most recently attended Cornell University’s Diversity and Inclusion certificate program. Natalie is married and has two sons. 

    Johanna Gottlieb (Moderator)

    Vice President of Sales

    HALO

    Johanna Gottlieb is the Vice President of Sales for HALO.  She began her industry career 16 years ago at Axis, where she was an Associate Account Manager.  Jo was named to Advertising Specialty Institute’s “Hot List” in 2017.  She has been an active volunteer for both, PromoKitchen in 2019 and PPAI’s DEI Taskforce.  She is also a frequent speaker, presenting topics regarding best business practices and diversity, equity and inclusion in the workplace. 

    Kara Keister (Moderator)

    Board Member and Co-Owner

    Social Good Promotions

    Kara Keister started her promotional professional career 12 years ago in distributor sales.  She is now the Co-Owner of Social Good Promotions, which received the PPAI Silver Pyramid Award in the Social Responsibility Program and Digital Self-Promotion categories.  Kara has served as a volunteer on regional industry boards in an executive capacity and was named to the PPAI Rising Star list in 2021.  
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    Bill Petrie (Moderator)

    Founder and Creative Director

    brandivate

    Bill has over 22 years of working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Founder and Creative Director at brandivate, an award-winning full-service marketing services and advertising agency, Bill is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast Promo UPFront. Bill has extensive experience defining brand strategy, creating successful marketing campaigns, creating and developing winning RFP responses, and presenting winning marketing and merchandise solutions to Fortune 500 clients.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Highlight essential information and show what makes your distributor unique and right to the next generation of buyers. Learn how to 10x sales while easily connecting with new customers. Whether you’re looking for foot traffic or web traffic, use this knowledge to generate the ultimate referral source. To get the most out of your Google Business Profile, you must optimize it. Here we will talk about some quick and easy ways to do that. Creating this free profile is a great way to increase your visibility across Google. Information from your Google Business Profile appears in Google Search, Google Maps, and Google Shopping. A Google Business Profile helps ensure that people find your business when looking for products and services.

    Highlight essential information and show what makes your distributor unique and right to the next generation of buyers. Learn how to 10x sales while easily connecting with new customers. Whether you’re looking for foot traffic or web traffic, use this knowledge to generate the ultimate referral source. To get the most out of your Google Business Profile, you must optimize it. Here we will talk about some quick and easy ways to do that. Creating this free profile is a great way to increase your visibility across Google. Information from your Google Business Profile appears in Google Search, Google Maps, and Google Shopping. A Google Business Profile helps ensure that people find your business when looking for products and services.

    Malik Hemani (Moderator)

    Principal, Creative Director

    Graphic Stylus, LLC

    Malik Hemani owns one of the highest rated distributorships based out of Houston, TX and currently serves on the Houston Promotional Products Association Board. With over 15+ years in Oil & Gas Technology Project Management, Malik has helped last scale companies with technology infrastructure deployments and worked on several digital transformation processes focused around customer engagement and sales. His experience has also helped several distributors double their monthly revenue by doing easy and free optimizations to their online profiles. Malik himself has grown his distributorship 3x year over year since 2020 by using the same strategies.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    How can promotional products being sold have a positive impact in a world where waste generation and disposal are a problem? Your clients want to know this answer, along with what you are doing to help resolve this serious issue. In this session you will gain valuable insight into how you continue seeking business success in the promotional products industry, while still considering where the products will end up.

    How can promotional products being sold have a positive impact in a world where waste generation and disposal are a problem? Your clients want to know this answer, along with what you are doing to help resolve this serious issue. In this session you will gain valuable insight into how you continue seeking business success in the promotional products industry, while still considering where the products will end up.

    Ashlee Baker (Moderator)

    Principal and Waste Diversion Specialist

    Waste Not Consulting

    Ashlee Baker is a principal and waste diversion specialist at Waste Not Consulting. She brings over ten years of experience in waste diversion for commercial properties. She has a background in working with commercial, retail, and residential properties to develop, implement, and manage sustainable waste and recycling programs that are both environmentally friendly and financially responsible. With a passion for diverting waste from landfills, Ashlee has created and implemented over 150 waste stream management programs with an emphasis on diversion and has completed over 16M square feet of LEED compliant waste audits. She strives to encourage greater consciousness of our individual environmental footprints through education, outreach, and best practices. Ashlee holds a master of science degree in environmental studies from California State University, Fullerton and a B.A. in communications studies from Florida State University. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Does your organization need to be able to measure its success with diversity, inclusion and unconscious bias efforts? James Pogue’s model will help you do just that. James will share the latest research around bias and its impact in the workplace and clarity the connection between diversity, inclusion, bias and organizational success. James will identify practical steps to move forward, recognizing that the first step is often the most difficult.

    Does your organization need to be able to measure its success with diversity, inclusion and unconscious bias efforts? James Pogue’s model will help you do just that. James will share the latest research around bias and its impact in the workplace and clarity the connection between diversity, inclusion, bias and organizational success. James will identify practical steps to move forward, recognizing that the first step is often the most difficult.

    James Pogue, PhD (Moderator)

    President and CEO

    JP Enterprises

    Dr. James Pogue provides thought leadership to leaders and organizations to push them to address diversity, inclusion and bias (DIBs). As the president and CEO of JP Enterprises, he has spearheaded the development of The DIBs Model, a critical component of an organization’s success.  An outgrowth of research and grounded in theory, this model spawned the DIBs Assessment™ a tool used to measure where an organization, team or individual are on their diversity journey, thus providing the best opportunity for strategic recommendations and change. Dr. Pogue is also the creator of The No Nonsense Experience, a diversity discussion series that leverages cohort learning and emergent best practices to keep participants “the right kind of uncomfortable.” Dr. Pogue supports leaders in making the decisions that attract, engage, and retain talent at all levels, and deepens the learning around diversity, inclusion and bias. His military service, scope of research and work as a speaker and entrepreneur give him tangible examples of the critical balance between leaders and followers on teams.  He provides leaders with professionally researched data, partnered with highly engaged training to improve their ability to influence organizational behavior and the bottom line. In his leisure time, he occasionally competes as a martial artist where he has five national titles, in addition to Silver and Bronze medals at the World Championships. Dr. Pogue has two daughters and six granddaughters. 
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 10/12/2022

    Jason will provide great insight into how to attract, retain and engage membership. You will have the opportunity to hear different ways to connect and collaborate with members, both new and experienced. All of which can lead to increased volunteerism and revenue, making your regional association even stronger.

    Jason will provide great insight into how to attract, retain and engage membership. You will have the opportunity to hear different ways to connect and collaborate with members, both new and experienced. All of which can lead to increased volunteerism and revenue, making your regional association even stronger.

    Jason Jones, PhD. (Moderator)

    Organizational Psychologist and Keynote Speaker

    Dr. Jason Jones

    Jason Jones, Ph.D. equips leaders to energize, engage, and activate the best in their people. As a former executive leader in companies both large (a Fortune 10 corporation) and small, Jason understands the challenges leaders face every day to work with intention, get the most out of their ability, and achieve at the highest level possible. 

    Jason is an organizational psychologist, two-time best-selling author, and executive coach. He has spent more than two decades studying human motivation, performance, and engagement in the workplace. Jason is a recognized expert in the areas of brain-based leadership and development. He is the author of the book 28 Days to a Motivated Team and Activator: Using Brain Science to Boost Motivation, Deepen Engagement, and Supercharge High Performance.  

    He completed the Executive Coaching Certification program at the College of Executive Coaching and has been awarded the Professional Certified Coach designation by the International Coaching Federation. His coach training program (The Coaching Manager) received the excellence award by the Association of Talent and Development (ATD). Utilizing the latest in neuroscience research and gleaning from more than 150 years of motivation theory, he curates it all into effective coaching tools and techniques that help leaders to become more influential, persuasive, and effective. 

    Jason led the development of executive coaching programs at Integris Health and AT&T. He has also helped multiple other companies to implement their own coaching bench for executive development. Jason has worked with recognized brands including American Airlines, AT&T, Porsche, Ericsson, Sonoco, and Seagate Technology to name just a few. He has worked with top corporations to build world-class leadership development and executive development initiatives and corporate universities. His last corporate role was leading executive development at AT&T where his team was responsible for executive education for more than 6000 leaders around the globe and contributed to being named the number one learning company in America by Chief Learning Officer Magazine.  

    Jason resides in Dallas, Texas. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 12/04/2019

    The California Consumer Privacy Act (CCPA) will be enacted soon. Learn about what you need to know to protect your organization from hefty penalties. Join this must-see session with Amar Hajeri on what the CCPA means for your business, consumer data you collect and the recommended next steps you should take regardless of what state you operate out of. CCPA will be enacted on January 1, 2020, and applies to any organization that does business in California, collects consumers' personal data and satisfies at least one of the following thresholds: • has an annual gross revenue in excess of $25 million • possesses the personal information of 50,000 or more consumers, households, or devices • earns more than half of its annual revenue from selling consumers' personal information. The International Association of Privacy Professionals estimated that the CCPA will affect upwards of 500,000 U.S. businesses.

    The California Consumer Privacy Act (CCPA) will be enacted soon. Learn about what you need to know to protect your organization from hefty penalties. Join this must-see session with Amar Hajeri on what the CCPA means for your business, consumer data you collect and the recommended next steps you should take regardless of what state you operate out of. CCPA will be enacted on January 1, 2020, and applies to any organization that does business in California, collects consumers' personal data and satisfies at least one of the following thresholds: 

    • has an annual gross revenue in excess of $25 million
    • possesses the personal information of 50,000 or more consumers, households, or devices
    • earns more than half of its annual revenue from selling consumers' personal information. 

    The International Association of Privacy Professionals estimated that the CCPA will affect upwards of 500,000 U.S. businesses. 

    Amar Hajeri, PMP

    Data Management Expert

    Amar Hajeri is a data management expert and a thought leader, who has advised several major corporations, including Time Warner Cable, Tyson Foods and Southwest Airlines in the areas of data strategy, specifically around governance and privacy, legislative compliance and organizational enablement to best leverage opportunities presented by cutting-edge technology solutions. Currently, he is shaping the data governance efforts as VP, Enterprise Data Governance at Texas Capital Bank. The strategies and guidelines his team has developed, in coordination with teams such as legal, compliance and cyber security to protect the organizational interests against legislations such as CCPA, has been widely accepted as an industry best practice. His insights have been enriched from having spent several years at the intersection of strategic business practices and the enablement afforded by technology to accomplish business goals, while adapting a data-centric execution approach. In his free time, he enjoys riding motorcycles and working on projects in his garage.    

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    This session will answer questions such as where your company's waste actually end up, what to do about packaging waste and outline options for end-of-life solutions.

    This session will answer questions such as where your company's waste actually end up, what to do about packaging waste and outline options for end-of-life solutions.         

    Ashlee Baker (Moderator)

    Principal and Waste Diversion Specialist

    Waste Not Consulting

    Ashlee Baker is a principal and waste diversion specialist at Waste Not Consulting. She brings over ten years of experience in waste diversion for commercial properties. She has a background in working with commercial, retail, and residential properties to develop, implement, and manage sustainable waste and recycling programs that are both environmentally friendly and financially responsible. With a passion for diverting waste from landfills, Ashlee has created and implemented over 150 waste stream management programs with an emphasis on diversion and has completed over 16M square feet of LEED compliant waste audits. She strives to encourage greater consciousness of our individual environmental footprints through education, outreach, and best practices. Ashlee holds a master of science degree in environmental studies from California State University, Fullerton and a B.A. in communications studies from Florida State University. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 09/21/2022

    This session will demonstrate the importance of validating any sustainability-related claims companies make about their products or processes, as well as properly categorizing products with sustainable claims.

    This session will demonstrate the importance of validating any sustainability-related claims companies make about their products or processes, as well as properly categorizing products with sustainable claims.

    David Callet (Moderator)

    Principal

    Callet Law

    David Callet is a principal at Callet Law where he provides comprehensive client representation on all aspects of consumer product safety compliance. He guides clients on how to create and implement product safety compliance programs that reduce product recalls, limit products liability litigation and help protect their valuable brands from adverse publicity associated with non-compliance with product safety requirements. He regularly represents clients I matters involving the U.S. Consumer Product Safety Commission. David is a graduate of Pennsylvania State University and the George Washington University Law School.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

Canadian Master Advertising Specialist (MAS) Package

  • Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.