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MAS Level

Program Requirements

The Master Advertising Specialist (MAS) Program requires the following:

  • Have a current CAS Certification
  • Complete 100 elective MAS-level education credits from the list below
  • Minimum of 1.0 Industry Service Credit* (a maximum of 15 Industry Service credits are allowed)
  • Complete a Certification Exam Application
    • Take the MAS Exam with a minimum passing score of 70%.
  • Re-certification every three years (by earning 25 additional MAS credits within the three years and submitting a Re-certification Application)

*Industry Service Credits are defined as volunteer service you provide on behalf of the promotional products industry. This can mean serving on a Regional Association Committee, PPAI Committee or Board, presenting a program at your local Chamber of Commerce, presenting a PPAI webinar, etc. See the ppai.org/certification online for more information on certification and industry service credit to be applied to your transcript.

226 Results

  • Country Risk Assessments In Responsible Sourcing

    Contains 3 Component(s), 1.00 credit offered Includes a Live Event on 10/31/2018 at 2:00 PM (EDT)

    Are there any practical steps for responsible sourcing and ensuring compliance with the new rules surrounding social responsibility? Yes! This session will cover the realities and challenges of managing social responsibility obligations and help inform key decisions about partnerships and sourcing. This course qualifies as an elective under the Product Safety Aware Program. This webinar will focus on product safety, identifying hazards, product responsibility resources, and an overview on recalls and compliance standards.

    Are there any practical steps for responsible sourcing and ensuring compliance with the new rules surrounding social responsibility? Yes! This session will cover the realities and challenges of managing social responsibility obligations and help inform key decisions about partnerships and sourcing. This course qualifies as an elective under the Product Safety Aware Program. This webinar will focus on product safety, identifying hazards, product responsibility resources, and an overview on recalls and compliance standards. 

    Tom van Haaren

    Tom van Haaren is the program manager for Business Affiliates (EMEA) at the Fair Labor Association. Van Haaren is responsible for supporting the Fair Labor Association’s Participating Companies and Suppliers in the strategic implementation of the FLA Principles. He also works to raise awareness of the FLA and drive collaboration wherever possible. He is committed to the protection and advancement of worker’s rights throughout the global supply chain.

    Prior to joining the FLA, he served as the senior advisor for Responsible Sourcing at ICTI CARE. Van Haaren also held several positions that included working for the National Labor Relations Board as well as Calvert Investments, a socially responsible investment firm, where evaluated how companies can generate value from addressing risks in their global supply chains. He was also the senior account manager for North America at Sedex where he worked directly with companies to develop and implement effective responsible sourcing practices.
     
    He received a BA in History from Cornell University and a Master’s of Industrial and Labor Relations from the ILR school also at Cornell.

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    1 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Hazard Identification In The Product Life Cycle

    Contains 4 Component(s), 1.00 credit offered Recorded On: 08/22/2018

    Product safety is a challenging issue in the promotional products industry because the ultimate use and users of the product are not always known at the time of manufacture. This session will address vital considerations that could help you avoid potential hazards for your business.

    Product safety is a challenging issue in the promotional products industry because the ultimate use and users of the product are not always known at the time of manufacture. For example, promotional products that are intended for use by adults are given out at trade shows and in workplaces and may end up in the hands of children. This does not mean that every promotional product must be designed as safe for children of all ages, but it does mean that a determination about its appeal and foreseeable use by children needs to be considered when manufacturing or distributing a promotional product. Join Sue DeRagon for this session and she will address vital considerations that could help you avoid potential hazards for your business.

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is the Senior Technical Consultant for Asia Inspection. Ms. DeRagon has over 25 years of experience in the toy and premiums industry, and has worked with PPAI as a technical consultant since 2008. Ms. DeRagon has conducted numerous technical seminars and webinars, and works closely with companies to provide the highest level of quality service in the areas of product testing, quality assurance, safety evaluations and inspections.

    Ms. DeRagon is an active member of the Toy Industry Association and the American Society for Testing and Materials, participating on several toy and children's product standards committees. She is also on the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.

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    1 Point

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  • Tech Summit 2018: Are You GDPR Ready?

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/16/2018

    This session will provide a concise overview of the General Data Protection Regulation (GDPR). Discover why you should be familiar with these new regulations, even if you don’t regularly do business in Europe, and learn how the top companies in our industry have prepared for these significant changes.

    This session will provide a concise overview of the General Data Protection Regulation (GDPR). Discover why you should be familiar with these new regulations, even if you don’t regularly do business in Europe, and learn how the top companies in our industry have prepared for these significant changes.

    Mike Wilkos

    National Sales Manager

    Mike Wilkos is the National Sales Manager for Vantage Apparel. Mike is also an attorney, licensed in New Jersey and New York. Before joining Vantage, Mike practiced law for several years in the areas of employment law, government law, and civil litigation. Mike attended Seton Hall University School of Law, where he served on the Seton Hall Law Review, and prior to that he attended the University of Delaware, from where he graduated magna cum laude. Mike is also a website and mobile app developer and has created several successful niche business, education, and reference apps that routinely rank on the App Store’s top US charts.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Summit 2018: Threat Detection, Resolution and Recovery

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/16/2018

    In 2018 industry targeted malware targeted a number of suppliers and distributors. As the threat security landscape continues to increase in complexity, these types of attacks will continue to rise. In this session, the panel will share their firsthand experience on how they detect and remediate threats in an increasing hostile environment.

    In 2018 industry targeted malware targeted a number of suppliers and distributors. As the threat security landscape continues to increase in complexity, these types of attacks will continue to rise. In this session, the panel will share their firsthand experience on how they detect and re-mediate threats in an increasing hostile environment.

    Eric Shonebarger (Moderator)

    Chief Information Officer

    Eric has been the Chief Information Officer at Hit Promotional Products since 2004.

    Tim Nale

    North American Director of IT

    Tim Nale has been the North American Director of I.T. at BIC Graphic USA since 2012.

    Ken Phu

    Vice President of Technology for Hub Promotional Group

    Ken Phu is Vice President of Technology for Hub Promotional Group (Hub Pen, Beacon Promotions, Best Promotions and most recently DebCo Promotions) and has over 15 years of experience in Information Technology and Operations. He’s a hands-on IT leader who can define and develop systems architecture and operational processes. Ken was responsible for Hub Pen’s technology transformation since 2013 and is a current member of the PPAI Technology Committee. He also serves on the board of directors for his local Boston NetSuite User Group. Ken holds a bachelor’s degree in Finance from the University of Massachusetts (Amherst) and a Masters of Business Administration with a Minor in Information Technology from Suffolk University. Prior to joining Hub Pen, he has worked for Accenture and Boston Scientific. 

    Doug Andreasen

    Senior IT Manager

    Doug is a senior IT manager, serving in a network engineer role overseeing PPAI's network and server infrastructure as well as managing the IT desktop support team for staff. Doug previously held technical consulting roles with THG/Trendec, MCI Systemhouse, and EDS. Doug received a bachelors degree in business administration with a major in business computer information systems from Midwestern State University (including an early stint at Texas A&M).

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Summit 2018: Recruiting IT Talent

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/16/2018

    Do you ever find yourself conducting an interview and you think to yourself this is the perfect person and you want to hire them on the spot? Then two months later you start to feel this person is a total stranger? Imagine the impact poor selection has on customer care, irritated coworkers, possible litigation, rehiring costs, a damaged reputation, and let’s not mention, lost sleep. The bad news about interviewing is we often only scratch the surface, not being able to dig deep during a 45-minute period. Therefore, we rely on resumes, appearance, LinkedIn endorsements and references. The good news is there’s a way to dig deep using a behavioral interview technique that allows the candidate to tell you what past accomplishments they want to talk about. Yep, you let them set the agenda. And you drive the conversation further to find out what the candidate did, said, thought, and/or felt to achieve the accomplishment. Past behaviors are the best predictor of future behaviors.

    Do you ever find yourself conducting an interview and you think to yourself this is the perfect person and you want to hire them on the spot? Then two months later you start to feel this person is a total stranger? Imagine the impact poor selection has on customer care, irritated coworkers, possible litigation, rehiring costs, a damaged reputation, and let’s not mention, lost sleep. The bad news about interviewing is we often only scratch the surface, not being able to dig deep during a 45-minute period. Therefore, we rely on resumes, appearance, LinkedIn endorsements and references. The good news is there’s a way to dig deep using a behavioral interview technique that allows the candidate to tell you what past accomplishments they want to talk about. Yep, you let them set the agenda. And you drive the conversation further to find out what the candidate did, said, thought, and/or felt to achieve the accomplishment. Past behaviors are the best predictor of future behaviors.

    Jennifer Crowfoot

    Professional Development Director

    Jennifer Crowfoot has joined PPAI as the Director of Professional Development. Jennifer comes to PPAI with over 19 years of learning and professional development experience in a variety of industries focusing on facilitation, curriculum development, adult learning, communications and change management. Jennifer has been recognized by the learning and development community by participating as a speaker and panelist at a number of learning conferences.  At the 2008 Perspectives Learning Conference she was the recipient of the Learning Leader of the Year Award, and in 2010 she led her team to receive the Learning in Emerging Business Achievement Award.  Jennifer earned her bachelor’s degree in speech communication and master’s degree in educational human development from Texas A&M University. Outside of work Jennifer enjoys spending time as a Girl Scout Leader and running with Team in Training to support the Leukemia and Lymphoma Society.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Summit 2018: Proving The Power of PromoStandards

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/16/2018

    In this panel discussion, hear testimonials from suppliers, distributors and service providers about how PromoStandards is fostering positive change in our supply chain. Whether you’re still building your business case or are just looking to hear how others in the industry are reaping the rewards, join us for this informational discussion about the PromoStandards value proposition.

    In this panel discussion, hear testimonials from suppliers, distributors and service providers about how PromoStandards is fostering positive change in our supply chain. Whether you’re still building your business case or are just looking to hear how others in the industry are reaping the rewards, join us for this informational discussion about the PromoStandards value proposition.

    Dino Bangiorn (Moderator)

    Application Development Team Lead

    Dino Bangiorno is the Application Development Team Lead at HALO Branded Solutions. For more than 15 years, Dino has provided technical leadership for HALO's software development team helping to support the company's continued growth.  Realizing the importance of a having deep understanding of the business he serves, Dino has also attained PPAI's Certified Advertising Specialist (CAS) and Product Safety Ambassador designations.

    Amy Rabideau, MAS

    Director of Purchasing at Summit Group

    Amy Rabideau, MAS, is the Director of Purchasing at Summit Group where her current focus is compliance and product responsibility.  With her 20+ years in the industry on the supplier and distributor sides of business, supplier integration is a passion of hers.  Amy’s volunteer work includes Board service with Georgia Association of Promotional Product Professionals (GAPPP) and service on the PPAI Professional Development Committee.  She currently resides in Atlanta, GA, with her husband and two dogs.

    David Gallant

    Chief Information Officer at The Gem Group (Gemline)

    David Gallant is the Acting Chief Information Officer at The Gem Group (Gemline) where he provides leadership and technical direction for all IT department initiatives within the organization. Prior to this role, as Chief Architect, David was responsible for driving the technical strategy; overseeing software design and engineering for new projects. David has a diverse range of previous IT work experience from Verizon’s cloud innovation team and with the US Department of Defense. He holds a bachelor’s degree in Business Administration from the University of New Hampshire and a master’s degree in Software Engineering from Brandeis University.

    David Shultz

    Vice President

    As a member of the executive team responsible for overall day-to-day operational performance of industry-leading technology firm, DistributorCentral, LLC, I provide leadership and strategic support to our software development, sales, marketing and customer support teams and serve as key technical contact for many of our enterprise-level customers and partners. Innovation and collaboration are two of our basic tenets at DistributorCentral, and the ones that allow us to help our clients focus on their key strengths in order to drive revenue growth.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Summit 2018: Pick Your Poison: Third Party vs. Internal Development Case Studies

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/16/2018

    Join the PPAI development team in this interactive session.  We’ll discuss internal and external development pro’s and con’s.  How to handle development projects and workgroups big and small.  Developing through technology change and infrastructure obstacles.  Learn from our success and failure.  Let’s share experiences and enjoy some developer to developer dialog.

    Join the PPAI development team in this interactive session.  We’ll discuss internal and external development pro’s and con’s.  How to handle development projects and workgroups big and small.  Developing through technology change and infrastructure obstacles.  Learn from our success and failure.  Let’s share experiences and enjoy some developer to developer dialog.

    Paul Elfstrom (Moderator)

    IT Director

    Paul Elfstrom is the director of information technology for PPAI and is responsible for the management, strategy and execution of IT infrastructure for the Association. He also oversees technical projects that align with PPAI’s strategic plan to ensure effective delivery of Association programs. Currently, he serves as staff liaison to the Technology Committee. In his spare time, he enjoys family activities and playing guitar.

    Trent Grandey

    .Net Developer

    Trent is a .Net Developer with over twenty years of programming experience and over 10 years with the .Net platform. Trent builds mostly web based business solutions for PPAI, including the PPAI Call Center and Administrative sites for various departments. Trent spent more than 9 years as a third-party contractor at PPAI before deciding to come on full-time as an employee. When Trent is not at PPAI, he is usually still in front of a computer. When not in front of a computer, he can usually be found watching MMA events, MLB and college baseball or NFL and college football. Trent is married and has 3 children, Mallory, 20, Gates, 18 and Briar, 14. He also bleeds purple for his beloved TCU Horned Frogs.

    Micah Matteson

    .Net Developer

    Micah is a .Net Developer with almost twenty years of programming experience and over 10 years with the .Net platform. Micah works on system integrations as well as web sites for PPAI. Micah came to PPAI from the travel and hospitality industry where he worked on middleware solutions in the travel industry.

    Humayoon Mohammad

    .Net Developer

    Humayoon is .NET developer for PPAI. He graduated from Texas Wesleyan with bachelor’s in Computer Science, prior to joining PPAI he worked for Toluna USA where he held various roles as web and sql developer and worked his way up to application developer. He enjoys wood working as hobby and is also a huge Dallas cowboys fan. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Summit 2018: Creating Value In A Transnational World

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/15/2018

    Today we live in quickly changing times. Just a decade ago, smartphones were just emerging, and we were far from ideas such as connected homes, AI and other things that have rapidly emerged as faces of technology. In this era dominated by technology we will face even greater changes affecting the way we work, live and plan our lives. It will also cause a dramatic change in the things we are passionate about. To help explain the main forces that shape this era, including key technologies, keynote speaker Ian Khan will share how the promotional industry will change as cryptocurrency, connected devices and smart cities gain traction with consumers, while providing inspirational, insightful and actionable strategies that are a must for personal and business success.

    Today we live in quickly changing times. Just a decade ago, smartphones were just emerging, and we were far from ideas such as connected homes, AI and other things that have rapidly emerged as faces of technology. In this era dominated by technology we will face even greater changes affecting the way we work, live and plan our lives. It will also cause a dramatic change in the things we are passionate about. To help explain the main forces that shape this era, including key technologies, keynote speaker Ian Khan will share how the promotional industry will change as cryptocurrency, connected devices and smart cities gain traction with consumers, while providing inspirational, insightful and actionable strategies that are a must for personal and business success.

    Ian Khan

    CNN Featured Futurist, Forbes contributor, 3 Time TEDx Speaker, Author & Filmmaker, Ian Khan is a Technology Futurist on a mission to help organizations find a clear vision for technology powered tomorrow. Ian's insights deal with how technology is affecting our personal lives and businesses, the path to adapt to these rapid changes and why the convergence of Internet of Things, Blockchain & Artificial Intelligence will completely redefine our lives in the future. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Summit 2018: State Of The Cloud: The Latest In Cloud Computing Trends In The Promotional Products Industry

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/15/2018

    The adoption of cloud technologies continues to grow as companies focus on scalability, security and cost savings. Recent surveys show that across all industries upwards of 90% of enterprises have adopted some form of cloud computing technology and that adoption continues to trend upwards. A large percentage of suppliers, distributors and business service providers in the promotional products have made the adoption of cloud technologies a priority on their infrastructure roadmaps. This session will touch on the current state of cloud technologies, look at some of the available options and discuss how they might apply to your business. We’ll also hear from a panel of industry experts who will talk about how their companies have adopted various platforms, what went right and what went wrong, and gain some insight into what you should be looking for as your company pushes more of your IT infrastructure to the cloud.

    The adoption of cloud technologies continues to grow as companies focus on scalability, security and cost savings. Recent surveys show that across all industries upwards of 90% of enterprises have adopted some form of cloud computing technology and that adoption continues to trend upwards. A large percentage of suppliers, distributors and business service providers in the promotional products have made the adoption of cloud technologies a priority on their infrastructure roadmaps. This session will touch on the current state of cloud technologies, look at some of the available options and discuss how they might apply to your business. We’ll also hear from a panel of industry experts who will talk about how their companies have adopted various platforms, what went right and what went wrong, and gain some insight into what you should be looking for as your company pushes more of your IT infrastructure to the cloud.

    David Shultz (Moderator)

    Vice President

    As a member of the executive team responsible for overall day-to-day operational performance of industry-leading technology firm, DistributorCentral, LLC, I provide leadership and strategic support to our software development, sales, marketing and customer support teams and serve as key technical contact for many of our enterprise-level customers and partners. Innovation and collaboration are two of our basic tenets at DistributorCentral, and the ones that allow us to help our clients focus on their key strengths in order to drive revenue growth.

    Paul Fleischman

    Technical Lead

    Paul Fleischman is the Technical Lead at Polyconcept North America.

    Steve Luisser

    Technical Lead

    Paul is the Technical Lead at PCNA in Pittsburgh, Pennsylvania. He has worked in the promotional products industry for the last 10 years, coming from mortgage industry. His primary development background is .NET. He also has Azure experience dating back to 2015 using SaaS, PaaS and IaaS.

    Some of Paul’s hobbies include home projects, weekend getaways, and enjoying the closest pool or beach with his family.

    David Jackson

    Director of IT

    David has been with Sweda Company since 2015 as the Director of IT.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Summit 2018: Leveraging SAGE- The Promotional Products Industry's API Toolkit

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/15/2018

    As the most popular provider of information to the promotional products industry, over 45,000 distributors use SAGE services for research and business management. And as PPAI’s exclusive technology partner, SAGE is the only industry integration that brings suppliers’ data to all PPAI distributor members! By connecting to SAGE’s APIs, suppliers can provide valuable and timely data to distributors and their clients such as real-time inventory levels, order status, product data and more. SAGE also provides suppliers with industry metrics and analytics to better understand their client base; distributor verification services; direct consumption of orders from the SAGE order management system; and much more. In this session you’ll learn hands-on how to start leveraging all of these valuable tools today.

    As the most popular provider of information to the promotional products industry, over 45,000 distributors use SAGE services for research and business management. And as PPAI’s exclusive technology partner, SAGE is the only industry integration that brings suppliers’ data to all PPAI distributor members! By connecting to SAGE’s APIs, suppliers can provide valuable and timely data to distributors and their clients such as real-time inventory levels, order status, product data and more. SAGE also provides suppliers with industry metrics and analytics to better understand their client base; distributor verification services; direct consumption of orders from the SAGE order management system; and much more. In this session you’ll learn hands-on how to start leveraging all of these valuable tools today.

    Eric Natinsky

    Co-founder and CEO

    Eric Natinsky is co-founder and Chief Executive Officer of SAGE. He has been working with computers all his life and has extensive experience in computer science. He holds a Bachelor of Science in Business Administration, double-majoring in Management and Marketing, from Washington University in St. Louis and a JD from The University of Texas at Austin. Eric is a member of the State Bar of Texas and is also a licensed patent attorney. In his spare time, he enjoys spending time with his family as well as supporting the arts in Austin through his position on the Board of Directors for ZACH Theatre.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Summit 2018: Swiping Left Or Right When Choosing A Software/Consulting Partner

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/15/2018

    At some point in everyone’s IT career they need to choose some software to help them meet a business need, or partner with a consulting company to get a project done when the business wants. During this panel we’ll explore some of the criteria that you can use to help make sure your decision is the start of a beautiful friendship and not a wrong turn to splitsville.

    At some point in everyone’s IT career they need to choose some software to help them meet a business need, or partner with a consulting company to get a project done when the business wants.  During this panel we’ll explore some of the criteria that you can use to help make sure your decision is the start of a beautiful friendship and not a wrong turn to splitsville.  

    Mike Knapick (Moderator)

    IT Leader

    After heading IT departments and projects of varying scope and size at posts including Accenture, EMC and Expedia, where he launched the company’s inaugural CRM system, Mike joined SanMar in 2014. Today, he leads SanMar’s IT group who are implementing major software upgrades and process improvements. When it comes to leadership, Mike says he empowers his team with plenty of opportunities to learn and grow.

    Eric Alessi

    Essent Corporation, President & CEO

    Eric has been the President and CEO of the Essent Corporation since 1989.

    Dino Bangiorn

    Application Development Team Lead

    Dino Bangiorno is the Application Development Team Lead at HALO Branded Solutions. For more than 15 years, Dino has provided technical leadership for HALO's software development team helping to support the company's continued growth.  Realizing the importance of a having deep understanding of the business he serves, Dino has also attained PPAI's Certified Advertising Specialist (CAS) and Product Safety Ambassador designations.

    Ken Phu

    Vice President of Technology for Hub Promotional Group

    Ken Phu is Vice President of Technology for Hub Promotional Group (Hub Pen, Beacon Promotions, Best Promotions and most recently DebCo Promotions) and has over 15 years of experience in Information Technology and Operations. He’s a hands-on IT leader who can define and develop systems architecture and operational processes. Ken was responsible for Hub Pen’s technology transformation since 2013 and is a current member of the PPAI Technology Committee. He also serves on the board of directors for his local Boston NetSuite User Group. Ken holds a bachelor’s degree in Finance from the University of Massachusetts (Amherst) and a Masters of Business Administration with a Minor in Information Technology from Suffolk University. Prior to joining Hub Pen, he has worked for Accenture and Boston Scientific. 

    Anish Varghese

    Founder & CEO of Binated Inc.

    As the Founder & CEO of Binated Inc., Anish has years of hands-on experience applying innovative technology strategies to generate business results via process improvements and quick & agile support systems which have been tailor made for the Promotional Industry.

    His experience has helped companies to better understand the relationship between the evolution of technology and its impact on businesses. He leads Binated's development and strategy in global innovation, investment and new business creation.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Washington DC Outlook And Global Issues Overview And Impact

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/15/2018

    With a closely watched election coming up in November that may change the balance of power in Washington, and heated debates about global issues ranging from the rise of China to trade policy to how to confront the risk of nuclear threats, there is no shortage of external forces that could affect your business in the next year. Drawn from her experience at the White House, and the State Department, as well as work as a senior strategist at the Carnegie Endowment for International Peace and as a CNN analyst, Jen Psaki will discuss how the changing forces of domestic politics and current global debates could affect you, and how you should prepare for the road ahead.

    With a closely watched election coming up in November that may change the balance of power in Washington, and heated debates about global issues ranging from the rise of China to trade policy to how to confront the risk of nuclear threats, there is no shortage of external forces that could affect your business in the next year. Drawn from her experience at the White House, and the State Department, as well as work as a senior strategist at the Carnegie Endowment for International Peace and as a CNN analyst, Jen Psaki will discuss how the changing forces of domestic politics and current global debates could affect you, and how you should prepare for the road ahead.

    Jen Psaki

    Former White House Senior Advisor

    Described by The New York Times as, “the unflappable and genial point-person ” to the media during the various crises of President Obama’s campaign and presidency, Psaki offers a fresh and current perspective on the state of the political system after the 2016 election and lessons learned from her time as a Senior Advisor to President Obama and Secretary Kerry. As the White House Communications chief, Psaki rewrote the playbook for communications strategy in the Obama Administration taking a more ambitious and creative approach to breaking through in a noisy media environment. She was one of the first people to walk in the door of the White House when the President took office, and can speak to what is happening behind the scenes in the first year of an Administration. Prior to her return to the White House, she served as the spokesperson at the Department of State. As the public face for US foreign policy, she had a front seat to negotiations, traveling to more than fifty-five countries with Secretary of State John Kerry and first hand knowledge of what motivates and drives the most relevant global leaders of today including Vladimir Putin and Benjamin Netanyahu. And as one of the youngest high-ranking women in the Administration and the mother of a toddler, she also offers a witty perspective on gender stereotypes and strategies for overcoming them. Psaki is currently a fellow at the Georgetown Institute of Politics where she teaches a course titled, The Art of Communicating in a Social Media Age: The Good, The Bad and The Unknown. She is also a CNN contributor.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Leading With Innovation

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/14/2018

    Even the most successful organizations must continually reinvent their products, processes and enterprises to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world and effectively apply its most crucial success strategies and skills in context.

    Even the most successful organizations must continually reinvent their products, processes and enterprises to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world and effectively apply its most crucial success strategies and skills in context.

    Scott Steinberg

    Scott Steinberg is one of the world’s best-known trend experts and strategic innovation consultants, and the CEO of TechSavvy Global, a management consulting and market research firm which helps clients more effectively connect, communicate with and create lasting value for all audiences. A strategic advisor to Fortune 500 firms, non-profits, schools and startups, he aids partners with identifying emerging opportunities and developing powerful leadership, marketing and content strategies designed to capitalize on rising business, social and technology trends.

     As an industry consultant, Steinberg has helped top corporations from Microsoft, Sony and Intel to ESPN and MTV adapt to changing consumer, high-tech and social trends. Hailed as a top technology futurist by leading media outlets including NPR, BusinessWeek and The Wall St. Journal, his advisory work enables clients to identify emerging cultural and technological forces and create powerful business strategies that meet changing market needs. This eye for business analysis has led to his work as a strategic insider for 400+ publications from CNN to The New York Times and Fast Company, and pioneer in the field of digital publishing. A nationally-syndicated columnist who routinely explores topics including change, innovation and connecting generations, he’s also the creator and host of Gear Up, Rolling Stone’s first dedicated blog and video series devoted to consumer technology. A regular guest on ABC, CBS, FOX and NBC, he serves as a featured expert for Fast Company, Inc., Entrepreneur, The Huffington Post and more.


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Change Management: Creating A Culture Of Innovation

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/14/2018

    Even the most successful modern corporations, associations and professional groups must continually reinvent their products, processes and operations to remain relevant, given the pace at which the modern marketplace evolves. You can empower both individuals and teams to more effectively embrace paradigm shifts, improve organizational learning and boost productivity with these proven new approaches to leadership, technology and time management. Bestselling business author and consultant Scott Steinberg explains how the market’s most innovative firms are embracing change management, and best practices and leadership pillars you can implement to breed a culture in which innovation thrives.

    Even the most successful modern corporations, associations and professional groups must continually reinvent their products, processes and operations to remain relevant, given the pace at which the modern marketplace evolves. You can empower both individuals and teams to more effectively embrace paradigm shifts, improve organizational learning and boost productivity with these proven new approaches to leadership, technology and time management. Bestselling business author and consultant Scott Steinberg explains how the market’s most innovative firms are embracing change management, and best practices and leadership pillars you can implement to breed a culture in which innovation thrives.

    Scott Steinberg

    Scott Steinberg is one of the world’s best-known trend experts and strategic innovation consultants, and the CEO of TechSavvy Global, a management consulting and market research firm which helps clients more effectively connect, communicate with and create lasting value for all audiences. A strategic advisor to Fortune 500 firms, non-profits, schools and startups, he aids partners with identifying emerging opportunities and developing powerful leadership, marketing and content strategies designed to capitalize on rising business, social and technology trends.

     As an industry consultant, Steinberg has helped top corporations from Microsoft, Sony and Intel to ESPN and MTV adapt to changing consumer, high-tech and social trends. Hailed as a top technology futurist by leading media outlets including NPR, BusinessWeek and The Wall St. Journal, his advisory work enables clients to identify emerging cultural and technological forces and create powerful business strategies that meet changing market needs. This eye for business analysis has led to his work as a strategic insider for 400+ publications from CNN to The New York Times and Fast Company, and pioneer in the field of digital publishing. A nationally-syndicated columnist who routinely explores topics including change, innovation and connecting generations, he’s also the creator and host of Gear Up, Rolling Stone’s first dedicated blog and video series devoted to consumer technology. A regular guest on ABC, CBS, FOX and NBC, he serves as a featured expert for Fast Company, Inc., Entrepreneur, The Huffington Post and more.


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Culture Is More Than A Ping Pong Table

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/14/2018

    The buzz around great corporate culture is more acute than ever, yet it remains elusive for some. So how is it achieved? It’s not as simple as putting ping pong tables in the lunchroom, providing bean bag chairs, and supplying your staff with free snacks. Great culture stems from leadership—plain and simple. Beliefs and values are the core of your company and enforcing them is key. Chris Sinclair will share his leadership experiences and the importance of transparency, which has allowed him and his business partner to grow Brand Blvd, a successful company with an award winning culture.

    The buzz around great corporate culture is more acute than ever, yet it remains elusive for some. So how is it achieved? It’s not as simple as putting ping pong tables in the lunchroom, providing bean bag chairs, and supplying your staff with free snacks. Great culture stems from leadership—plain and simple. Beliefs and values are the core of your company and enforcing them is key. Chris Sinclair will share his leadership experiences and the importance of transparency, which has allowed him and his business partner to grow Brand Blvd, a successful company with an award winning culture.

    Chris Sinclair

    Vice President

    Chris Sinclair has spent 13 years working in the promotional products industry. In 2007 he opened the doors to Brand Blvd alongside his business partner, Shaun Lichtenberger. This company’s unique culture permeates through everything they do. Their team of 25 and counting works with clients to help build their brands.


    After making the move to the Niagara region, Chris completed marketing degree at Niagara College. He is a member of the Entrepreneurs Organization, co-founder of Niagara Business Group, and sits on several local charity committees.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Catch, Keep & Capture: The Simple Formula Brilliant Brands Use To Turn Attention Into Retention

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/13/2018

    Our customers, clients, prospects and leads have no time to read our emails or watch our videos. They tell us our target audience has got the attention span of a goldfish—nine seconds. So how is it that those same customers can binge-watch 18 hours of Game of Thrones in one weekend? It turns out, some of the most successful businesses in the world have not just captured but retained their audience's attention, for more than just a few seconds. And they do it by following a simple formula designed to keep their audience chasing answers. In this gripping 45-minute keynote presentation, former television producer and best-selling author Andrew Davis will teach the elegantly simple formula for retaining your audience's interest.

    Our customers, clients, prospects and leads have no time to read our emails or watch our videos. They tell us our target audience has got the attention span of a goldfish—nine seconds. So how is it that those same customers can binge-watch 18 hours of Game of Thrones in one weekend? It turns out, some of the most successful businesses in the world have not just captured but retained their audience's attention, for more than just a few seconds. And they do it by following a simple formula designed to keep their audience chasing answers. In this gripping 45-minute keynote presentation, former television producer and best-selling author Andrew Davis will teach the elegantly simple formula for retaining your audience's interest.

    Andrew Davis

    Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Rising Star Panel

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/13/2018

    Join the 2018 PPAI Rising Stars in this interactive session. We'll discuss what it is like to work in the Promotional Products Industry, how to recruit the next generation and much more.

    Join the 2018 PPAI Rising Stars in this interactive session. We'll discuss what it is like to work in the Promotional Products Industry, how to recruit the next generation and much more. 

    Brittany David, CAS (Moderator)

    Vice President of Sales, PPAI Board Member

    Brittany David, CAS, vice president of sales at West Jordan, Utah-based supplier SnugZ USA, is a 10-year veteran of the promotional products industry. She has been with SnugZ USA for five years. Prior to that, she was the trade show management services manager at SAGE Quick Technologies Inc., Addison, Texas. David currently is serving on the PPAI Board of Directors and Expo East Advisory Board, is board liaison to the Supplier Committee and member of the Power Meeting advisory group, and she continues to serve as co-chair of the PPAF Expo Committee for the third year. David also volunteers for the Utah Food Bank, Primary Children's Hospital and various community service projects with the SnugZ GiveZ community service committee.

    Brittney Godsey

    Vice President of Sales

    Britney Godsey- a social media fanatic, snowboard junkie and a constant soldier in the waging war of sales mediocrity is the reigning VP of Sales for the over $40 million top 40 supplier Gold Bond Inc. After time spent as one of Gold Bond’s highest producing reps in company history; she’s now developed a passion for advancing the promotional channel through speaking out on her experiences in the business and elevating the need for promo with purpose. In addition to governing a 50+ man team, Britney is also a pioneer for the group PROMO CARES- a promotional community dedicated to people within the industry who find a way to channel a giveback movement through their business. Britney’s current mission is to develop a way to show the industry how Gold Bond can be an industry source for partnership and creativity, not simply a resource for promotional products.

    Jason Lucash

    Co-Founder, OrigAudio

    Jason Lucash launched his first business as a third-grader in the San Francisco suburb of Danville, California and has had the same entrepreneurial spirit since then. In his early career, Jason successfully ran various marketing campaigns for Major League Soccer and later JanSport, where he increased their collegiate business by 50% in over three years. In August 2009, Jason and his business partner Mike Szymczak launched Origaudio, which is now recognized worldwide. Lucash appeared on ABC’s hit show “Shark Tank” where they received an investment from billionaire Robert Herjavec. Most recently Jason was named Entrepreneur Magazine’s “Emerging Entrepreneur of the Year” and has seen Origaudio named to the prestigious INC. Magazine “500 Fastest Growing Companies in America” list five times. Lucash, a UC Davis graduate, spends the majority of his time traveling around the world speaking about entrepreneurship, creativity, and thinking outside the box. He currently lives in the San Francisco bay area where he heads Origaudio’s corporate office and still travels for fun as he continues to expand the business.   

    Zach Ottenstein

    Director of Senior Living

    Zack Ottenstein is Director of Senior Living for The Image Group.  He joined the company 18 months ago and has doubled the division’s annual business during that time frame.  Previously, Zack led marketing communications for a publicly traded real estate investment group that is the largest owner of senior living communities in the US. He also served on the company’s investment team participating in more than $3 Billion of transactions.  He began his career as a television reporter for ABC.  

     Zack serves on the boards of a charitable foundation and two charitable organizations focused on education. He is also on the board of two startup health care technology companies.   He grew up in Chicago and graduated from the University of Missouri School of Journalism in 2005 with honors. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Pink Goldfish Strategy

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/13/2018

    True differentiation in business is rare. We are now living in an age of equivalency. Business leaders need to find ways to stand out. This keynote will cover the seven principles of the F.L.A.W.S.O.M. strategy in order to defy the ordinary, exploit imperfection and captivate your customers. Attendees will learn actionable ways to achieve competitive separation in the marketplace.

    True differentiation in business is rare. We are now living in an age of equivalency. Business leaders need to find ways to stand out. This keynote will cover the seven principles of the F.L.A.W.S.O.M. strategy in order to defy the ordinary, exploit imperfection and captivate your customers. Attendees will learn actionable ways to achieve competitive separation in the marketplace.

    Stan Phelps

    Keynote Speaker and Workshop Facilitator

    Stan Phelps, JD/MBA is the founder of 9 INCH, a consultancy that helps clients win customers that are up to four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren't scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy. Helping brands get closer to the hearts of their customers and employees.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Automation & AI: How To Leverage Technology To Create A More Profitable Industry

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/13/2018

    In this session we will uncover opportunities where technology can replace expensive human touch, enabling people to add more value. By laying out touchpoints across the supply chain we will highlight opportunities for introducing tools such as automation and AI.

    In this session we will uncover opportunities where technology can replace expensive human touch, enabling people to add more value. By laying out touchpoints across the supply chain we will highlight opportunities for introducing tools such as automation and AI.

    Catherine Graham

    CEO

    Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

    Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.

    Jon Norris

    Vice President

    Jon Norris is the vice president of operations for Starline USA Inc, located in Grand Island, New York, where he oversees manufacturing, warehousing, customer service and technology functions. Norris is currently the chair of the PPAI Technology Committee. Norris is currently helping drive an industry data integrations project, labeled PromoStandards, that believes that this is the future of our industry long term sustainability.He also is a PromoKitchen volunteer and Chef. As an industry Millennial, he is involved in numerous millennial initiatives industrywide to help drive the awareness of the changing workplace.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Pink Goldfish Implementation

    Contains 3 Component(s), 1.00 credit offered Recorded On: 08/13/2018

    This breakout session will examine the 4A’s of the implementation process. Attendees will learn how to effectively market their products/services and create signature customer experiences. This breakout session will use both assessments and exercises to help attendees apply the principles.

    This breakout session will examine the 4A’s of the implementation process. Attendees will learn how to effectively market their products/services and create signature customer experiences. This breakout session will use both assessments and exercises to help attendees apply the principles.

    Stan Phelps

    Keynote Speaker and Workshop Facilitator

    Stan Phelps, JD/MBA is the founder of 9 INCH, a consultancy that helps clients win customers that are up to four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren't scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy. Helping brands get closer to the hearts of their customers and employees.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.