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MAS Level

Program Requirements

The Master Advertising Specialist (MAS) Program requires the following:

  • Have a current CAS Certification
  • Complete 100 elective MAS-level education credits from the list below
  • Minimum of 1.0 Industry Service Credit* (a maximum of 15 Industry Service credits are allowed)
  • Complete a Certification Exam Application
    • Take the MAS Exam with a minimum passing score of 70%.
  • Re-certification every three years (by earning 25 additional MAS credits within the three years and submitting a Re-certification Application)

*Industry Service Credits are defined as volunteer service you provide on behalf of the promotional products industry. This can mean serving on a Regional Association Committee, PPAI Committee or Board, presenting a program at your local Chamber of Commerce, presenting a PPAI webinar, etc. See the ppai.org/certification online for more information on certification and industry service credit to be applied to your transcript.

201 Results

  • WLC 2018: GOOYOW: How To Do Exactly What's Being Avoided And Live Your Best Life

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    Do you find yourself avoiding the specific actions you know you need to take? Do you ever second guess yourself even though you know you are good at what you do? Are you ready to shut down your negative inner voice and get out of your own way (#GOOYOW)? The truth is…the details around you are not going to change. It’s how you choose to navigate them that will.

    Do you find yourself avoiding the specific actions you know you need to take? Do you ever second guess yourself even though you know you are good at what you do? Are you ready to shut down your negative inner voice and get out of your own way (#GOOYOW)? The truth is…the details around you are not going to change. It’s how you choose to navigate them that will. Join Victoria Turner and find out how to reframe the thoughts that keep you stuck and change them into opportunities that create deeper connections, hold you accountable and propel you into action to achieve your goals and accelerate your career.

    Victoria Turner

    Certified Executive Coach

    Victoria Turner is a certified executive coach who works with professional women to Get Out of Their Own Way. She is the founder of YourPowerOutlet.com, a platform for women to plug into to generate their desired results. Victoria believes that we are the biggest obstacle standing in our own way of success - whatever that may look like for you. Prior to coaching, Victoria combined her business degree and entrepreneurial spirit to create Pippalily and Simply On Board, two lines of baby products that she successfully sold in 2011. She is also a mother of three. Victoria believes that the details around us won’t change, it is how we choose to respond to them that can. 


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    1 Point

  • WLC 2018: How to Stay Positive and Focused in Uncertain Times

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    The ability to stay positive and productive in the face of change, challenges and uncertain times is essential for career success. In this session, learn the necessary steps to cope with workplace situations that are beyond your control. Discover how to communicate concerns in a way that will get the results you desire but most importantly, learn how to stay motivated, respond to workplace challenges and rekindle passion for your career.

    The ability to stay positive and productive in the face of change, challenges and uncertain times is essential for career success. In this session, learn the necessary steps to cope with workplace situations that are beyond your control. Join Sarita Maybin for this session and discover how to communicate concerns in a way that will get the results you desire but most importantly, learn how to stay motivated, respond to workplace challenges and rekindle passion for your career.

    Sarita Maybin

    International Speaker, Communication Exert and Author

    Maybin is an international speaker, communication expert and author whose audiences have fun learning how to stay positive, constructively confront tough communication situations and work together better.  During her 20-year speaking career, Sarita has spoken in ALL 50 states, Puerto Rico, Mexico, Jamaica, Canada, England, Asia, Iceland…and on the prestigious TEDx stage.  Sarita is a former university Dean of Students with a Master’s degree in Counseling, a Toastmasters Humorous Speech Contest winner and a Past President of the National Speakers Association, San Diego chapter.  She has also been interviewed by the media about her book "If You Can't Say Something Nice, What DO You  Say?"

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    1 Point

  • WLC 2018: State of the Industry

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    Dale Denham, MAS+, Charirman of the Board of PPAI will present State of the Industry update covering the current and key issues and opportunities facing the promotional products industry and the association.

    Dale Denham, MAS+, Charirman of the Board of PPAI will present State of the Industry update covering the current and key issues and opportunities facing the promotional products industry and the association.  Topics to include: the challenges facing our industry, and opportunities for industry and member business growth and the importance of creating value and differentiation in a crowded and commoditized marketplace.

    Dale Denham, MAS+

    Chief Information Officer

    Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

    Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.

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    1 Point

  • WLC 2018: Tech Tips And Tricks For Getting Organized

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    With as much as we have to accomplish in our business and personal lives, it is imperative we use technology effectively. It starts by using simple technology to remove time-wasters from your day. By leveraging tools and methods strategically, you’ll gain time to play or work more. This session will cover the top technologies anyone can use to make their day more efficient.

    With as much as we have to accomplish in our business and personal lives, it is imperative we use technology effectively. It starts by using simple technology to remove time-wasters from your day. By leveraging tools and methods strategically, you’ll gain time to play, or work more. This session will cover the top technologies anyone can use to make their day more efficient.

    Dale Denham, MAS+

    Chief Information Officer

    Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

    Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.

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    1 Point

  • WLC 2018: The Power Of Accountability

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    Show up ready to learn the power of having an accountability partner to take your goals to new heights.  In this session, you will be given the foundation for choosing an accountability partner, hear examples of partnerships plus the steps to keep both of you on course with tips and tricks for continued success. Experience the power of having a partner that knows the industry like you do and will push you personally and professionally to new levels of success.

    Show up ready to learn the power of having an accountability partner to take your goals to new heights.  Join Kelli Denes and Jenny Straub for this session, you will be given the foundation for choosing an accountability partner, hear examples of partnerships plus the steps to keep both of you on course with tips and tricks for continued success.   Experience the power of having a partner that knows the industry like you do and will push you personally and professionally to new levels of success.

    Kelli Denes

    Large Account Sales Representative

    Kelli Denes has been in the promotional products industry for 15 years and serves as the Large Account Sales Representative at Raining Rose in Cedar Rapids, IA. Originally from California, she moved to Iowa for fun about 17 years ago, starting with Raining Rose as the 13th employee as a soap maker. She knows the products inside and out! She’s been in sales in some capacity ever since and loves the industry because it’s quirky and exciting, with no two days alike.  Kelli is a Small Networking Team Coordinator where she oversees 15 accountability groups at Mount Mercy University.  In her spare time, she enjoys knitting, baking, and spending time with her family, which includes keeping up with her three kids and remembering to slow down and take it all in.

    Jenny Straub

    Senior Director of Marketing and Product Development

    Jenny Straub is the Senior Director of Marketing and Product Development for IMAGEN Brands.        With over 15 years of Industry experience, Straub has seen the industry and IMAGEN Brands grow by leaps and bounds.     She leads a team of talented individuals who are responsible for trend hunting, development of products as well as the marketing and graphic design for Crown and Vitronic.  In her spare time, she enjoys reading, playing tennis, and brewery hopping.  But mostly, she loves going on adventures in and around Cincinnati with her husband and their 8-year-old son.    Jenny has attended the Women’s Leadership Conference since 2011.  

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    1 Point

  • WLC 2018: Mergers And Acquisitions Simplified

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    The mergers and acquisitions market is booming but what does that mean to you?  How do you know when it is time to sell your company?  What do you need to know to streamline the process and transition your company to a new owner?  How do you get the most value for the company you have built?  These questions and more will be answered by a panel of your peers who have been through the process and understand the complexities that can exist in the choppy waters of marketing and advertising.

    The mergers and acquisitions market is booming but what does that mean to you?  How do you know when it is time to sell your company?  What do you need to know to streamline the process and transition your company to a new owner?  How do you get the most value for the company you have built?  These questions and more will be answered by a panel of your peers including Jamie Watson, MAS, Lindsey Davis, MAS, Lori Kates, Jo-an Lantz, MAS and Dawn Olds. They have been through the process and understand the complexities that can exist in the choppy waters of marketing and advertising. 

    Jamie Watson, MAS, CPA

    Senior Financial Analyst for Certified Marketing Consultants, LLC

    Jamie Watson, MAS, CPA is Senior Financial Analyst for Certified Marketing Consultants, LLC. Jamie has been involved various aspects of Finance and Accounting for over 12 years. She graduated Magna Cum Laude with her Bachelor of Business Administration from Stetson University and then earned her Masters of Accountancy from Manchester College. She qualified as a CPA in the state of Indiana where she worked for the regional accounting firm of Alerding & Co., LLC. Jamie has been involved in the consulting of both supplier and distributor companies in the Promotional Products Industry for over 7 years. Jamie has earned the CAS designation from PPAI and the BASI designation from ASI.

    Lindsey Davis, MAS

    National Sales Representative

    Lindsey Davis, MAS, is a national sales representative at Raining Rose, Inc., where she focuses her time on business development and implementation of strategic branding programs. Her love of all things promotional products started when her parents founded Solar Advertising, an early lip balm supplier, in 2003, Lindsey became President of Solar Advertising and led the company through a successful purchase by Raining Rose in 2016. She is currently serving as the immediate past president of The Rocky Mountain Region Promotional Products Association and the president of the Regional Association Council (RAC) Board at PPAI. Lindsey has a bachelor’s degree in international business from Johnson & Wales University in Denver.

    Lori Kates

    President

    Lori Kates, most recently served as President of Top 40 Supplier IMAGEN Brands. A 23-year industry veteran, Lori’s background has been in providing strategic direction, overseeing daily operations and financials. She has experienced five, buy side, acquisitions to date. Lori is a member of PPAI’s Board of Directors. Lori currently serves as the board liaison and co-chair for the PPAI Supplier Committee and the board liaison for PPAI’s Certification Committee.  She served on the PPAI Professional Development Committee, 2017, and has previously served on the PPAI Market Research Committee and PromoKitchen’s mentor program.  Lori was recognized in 2013 by being named ASI’s Supplier Woman of Distinction.   She has been listed on the Counselor Power 50 for the past five years. Lori has a Bachelors degree in Accounting and Communications from Ohio Northern University.  She resides in Liberty Township, Ohio, with her husband of 23 years, Rick, and teenage sons, Jacob and Drew.  She enjoys baseball, hiking and biking.

    Jo-an Lantz, MAS

    Chief Operating Officer, EVP and a member of the Board of Directors for Geiger

    Jo-an Lantz, MAS is Chief Operating Officer, EVP and a member of the Board of Directors for Geiger.  She represents Geiger as the sole US member of the international group WAGE (World Advertising Gift Exchange) serving on their Presidium as Secretary / Treasurer. She served as President for 6 years. WAGE is a 60 year organization with 21 members from 20 different countries.  She has served on a variety of different industry groups and associations including former Chair of the Board of Directors of PPAI.  Jo-an was inducted in the PPAI Hall of Fame in 2009. She is a former ASI International Person of the Year (2004), and a member of ASI Power 50, and the 2014 PPB Woman of Distinction.  Jo-an is an avid Fund Raiser serving on the PPEF Board twice, once as Chair.  She also works with a number of non-profits in training fund raisers in endurance events.

    Dawn Olds

    Senior VP of Operations

    Dawn Olds has held senior executive positions with HALO Branded Solutions throughout her 30 year career, becoming HALO's Senior VP of Operations in 2010. She has responsibility for the Billing, Order Processing, Customer Service, Distribution, Sales Onboarding, Program Operations, and general Operations of the organization. Ms. Olds has been involved in several industry committees and organizations focused on technology and operational improvement. She holds a BA in Information Technology from the University of Phoenix.  In addition, she is a frequent volunteer and mentor for local business education initiatives in Sterling, Illinois, HALO’s operational headquarters.

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    1 Point

  • WLC 2018: Who Are You?!

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    You are always building a brand whether you know it or not. Your interactions, both online and in person, are shaping the way people see you with every picture you post, comment you make and word you speak. This brand affects you personally and professionally, and the company with which you are associated. So, who are you? What does your brand say about you? Is your personal brand a help or a hinder to the business you represent? If you don't know the answer to these questions, it's time to take an inventory of brand YOU.

    You are always building a brand whether you know it or not. Your interactions, both online and in person, are shaping the way people see you with every picture you post, comment you make and word you speak. This brand affects you personally and professionally, and the company with which you are associated. So, who are you? What does your brand say about you? Is your personal brand a help or a hinder to the business you represent? If you don't know the answer to these questions, it's time to join Charity Gibson for this session and it's time to take an inventory of brand YOU.

    Charity Gibson

    National Account Coordinator

    Charity Gibson spent 16 years as a distributor prior to founding green banana social, an industry social media consultancy, and eventually moving to the supplier side of the industry. She is currently the National Account Coordinator for Peerless, and editor for the well known industry 501c3 non-profit, PromoKitchen.

    Charity has counter intuitive thinking and marketplace disruption hard-coded into her dna. In addition, she has been gifted with unparalled creativity, a keen eye for eye-catching design, and a personality that has been described as both playful and magnetic. With these skills as a foundation, and creative marketing strategies that include leveraging both traditional and digital mediums, Charity has built a reputation as a tech savvy promotional marketing powerhouse.

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    1 Point

  • WLC 2018: Channeling Your Grit For Greatness

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    If you could do anything during your lifetime, what would it be? What actions are you taking today to get you there? Many of us imagine a list of goals we want to achieve, but sometimes they don’t get put into motion. Jess says there are two things that stand between us and our lifetime bucket list: the courage to try and the belief that we can.

    If you could do anything during your lifetime, what would it be? What actions are you taking today to get you there? Many of us imagine a list of goals we want to achieve, but sometimes they don’t get put into motion. Jess says there are two things that stand between us and our lifetime bucket list: the courage to try and the belief that we can. In this inspiring keynote, Jess Ekstrom challenges you to build your bucket list with a personal plan and timeline for making it happen. She captivates the audience by incorporating personal stories from when she was young and auditioned for the show All That, to when she went to college and started a million-dollar business from her dorm room. Jess explains in detail how to move forward with our passions, even when we have moments of uncertainty or are afraid to fail. An honest, humorous and inspiring tale of taking a leap, going for it and learning that failures are not opposite of success, they’re part of success!

    Jess Ekstrom

    CEO

    Jess is the founder and CEO of Headbands of Hope, a company she started as a junior in college in 2012. For every headband sold, a headband is given to a child with cancer. The company has been featured on the TODAY Show, Vanity Fair, Seventeen, Good Morning America and more. But more importantly, they've donated over 200,000 headbands to every children's hospital in the United States and 15 countries. Jess is also a professional speaker, author, and writer for Entrepreneur and The Huffington Post.

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    1 Point

  • Expo East 2018: How To Make 50 Percent Profit On Every Sale©

    Contains 3 Component(s), 0.50 credits offered Recorded On: 06/12/2018

    In today’s market, you don’t have to be relegated to making the “standard” profit margins that some say you should make. There are numerous ways to add additional value and therefore additional profits. By building value, creativity and innovation, along with other tools, into the package, you then drive the profits of your business. Great case histories and techniques will be discussed that are proven ways to maximize your profitability.

    In today’s market, you don’t have to be relegated to making the “standard” profit margins that some say you should make. There are numerous ways to add additional value and therefore additional profits. The standard coding system is one that is suggested; Cliff Quicksell, MAS+ is suggesting otherwise. By building value, creativity and innovation, along with other tools, into the package, you then drive the profits of your business. Great case histories and techniques will be discussed that are proven ways to maximize your profitability.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Point

  • Expo East 2018: Vision, Passion And Energy To Serve 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Customer service training is strategic. It is a process aimed at improving the single most important resource in an organization: people. Nothing affects customer loyalty more than the behaviors and competences of employees. Training is the most effective way to communicate the correct behaviors and competencies that will keep customers coming back. This session will provide participants with best practices and tips to implement.

    Customer service training is strategic. It is a process aimed at improving the single most important resource in an organization: people. Nothing affects customer loyalty more than the behaviors and competences of employees. Training is the most effective way to communicate the correct behaviors and competencies that will keep customers coming back. In this session Margaret Lanese will provide participants with best practices and tips to implement.

    Margaret Lanese

    Director of Customer Care

    Margaret Lanese, director of customer care for alphabroder/Prime, has worked for Prime Line for 34 years. Her previous roles include production liaison, customer service rep, sample department manager, director of administration, marketing director, regional sales manager and inside sales manager. Lanese’s breadth of experience has helped her develop a thorough understanding of the industry and what suppliers and distributors need to know to ensure the best customer service for a true partnership.

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    1 Point

  • Expo East 2018: Get Ready For The Next Wave: Generation Z 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Are you ready for the children of Xers and Millennials? The members of Generation Z are graduating from high school, starting college and, yes, entering the work force. Born around 2000, this new generation has been strongly influenced by the events of 9/11 and its after effects, and Zs are already establishing the cool factors in today’s society.

    Are you ready for the children of Xers and Millennials? The members of Generation Z are graduating from high school, starting college and, yes, entering the work force. Born around 2000, this new generation has been strongly influenced by the events of 9/11 and its after effects, and Zs are already establishing the cool factors in today’s society. Join Paul Kiewiet, MAS+ for this session on Generation Z!

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • Expo East 2018: Advanced Digital Marketing Strategies And Protecting Your Data

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Creating an online presence and optimizing online visibility is vital for your local business to grow. This session will dive deep into integrated digital marketing campaigns specific to the promotional products business, discussing different marketing tactics used to reach new customers. Join Lance Bachmann for this session and we’ll dive into the importance of citations and reviews for your business, as well as how to leverage your website over local competition in your area.

    Creating an online presence and optimizing online visibility is vital for your local business to grow. This session will dive deep into integrated digital marketing campaigns specific to the promotional products business, discussing different marketing tactics used to reach new customers. Join Lance Bachmann for this session and we’ll dive into the importance of citations and reviews for your business, as well as how to leverage your website over local competition in your area.

    Lance Bachmann

    Founder and President

    Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

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    1 Point

  • Best of Expo East 2018 Package

    Contains 5 Product(s)

    Select this option for your one-stop registration for all of the Best of Expo East 2018 sessions. You will get five 60-minute sessions for the price of four and still earn credit towards your industry certifications. This year we added in the new Best of Expo East 2018 Package which has five of our sessions that were maxed capacity on-site for the price of four sessions.

    Our Best of Expo East 2018 sessions include Bill McCormick's LinkedIn Foundations For Promo Products, Diane Ciotta's Powerful Objection Handling, Scott Nussinow, MAS's session on Communicating Effectively, Josh Frey's session on Communicating With Clients And Prospects When Starting Up, and Advanced Digital Marketing Strategies And Protecting Your Data with Lance Bachmann.

  • Best of The PPAI Expo 2018: People Management Tips And Trends

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/06/2018

    Even the best managers face challenges when navigating tricky personnel issues at work. From hiring and on boarding new employees to engaging and managing existing ones, to ultimately disciplining and separating with them, this session discusses effective people management tips and anticipated workforce trends for 2018.

    Even the best managers face challenges when navigating tricky personnel issues at work. From hiring and on boarding new employees to engaging and managing existing ones, to ultimately disciplining and separating with them, this session discusses effective people management tips and anticipated workforce trends for 2018. Join Claudia St. John for this session and learn to recognize common management pitfalls, discover ways to navigate those pitfalls and gain a clear understanding of how to improve your people management practices to increase employee engagement and reduce legal risk.

    Claudia St John, SPHR

    President of Affinity HR Group, LLC

    Claudia St. John is President of Affinity HR Group, LLC – a national human resources consulting firm that serves as an affinity partner for PPAI members. Claudia is an HR professional with 20 years' experience in global human resources, employee benefits, management consulting and communications. She specializes in strategic planning, employee engagement, organizational development, recruitment and executive career management.

    Claudia's prior experience includes serving as senior consultant for Mercer Human Resources Consulting, the nation's top HR consulting firm, in Washington DC and Geneva Switzerland, Vice President for People for POMCO Group, Manager of the Blue Cross Blue Shield Association's National Labor Office and Senior Policy Associate for the AFL-CIO. She holds an undergraduate degree in employee benefits and labor relations from The American University and a master's degree in business and public administration from The George Washington University. She holds a Senior Professional in Human Resources (SPHR) certification and is a member of the Society for Human Resource Management and maintains many certifications in workplace testing.

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    1 Point

  • Best of The PPAI Expo 2018: The Changing Landscape Of The Promotional Products Industry

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/23/2018

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Larry Cohen

    President and CEO

    Larry has been President and CEO of Axis since he founded it in 1991.  A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being harnessed working in law-related fields.  With a few good ideas, a lot of enthusiasm and a share of naiveté, Larry began Axis with a mission to develop a full-service promotional products company that focused on delivering creative solutions and not merely selling products. It is all about the strategy behind the products.  Our tag line says a lot about what drives us - 180 Degrees From Ordinary. At Axis, we are passionate about helping the best brands in the world tell stories.  Stories that solve problems.  Stories that change behaviors.  Stories that are told on tangible products that leave a lasting impression.  From humble beginnings around his kitchen table, Axis’ has grown to over 70 employees with offices in New York City, White Plains, New York, Boston, Massachusetts and Chicago, Illinois. AXIS’ client base covers an exceptionally broad cross-section of industries (Pharmaceutical, Entertainment, Financial, Beauty and Fashion, Publishing and Sports) including companies such as American Express (under contract nationally).  Axis has been named Counselor Magazine’s Top 40 Distributors five years in a row, Promo Marketing Magazine Top 40 Distributor, 4 Gold 2015 PPAI Awards, SAAGNY Distributor of the Year, and PPB’s Greatest Companies to Work For. Axis now ranks as one of the top promotional merchandising agencies in the United States. When Larry is not busy growing Axis, he is lending his expertise serving on the board of the Promotional Products Association International, PromoKitchen Advisory Board, Peernet Marketing Committee, and former chair of the North American Leadership Conference.

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    1 Point

  • Best of The PPAI Expo 2018: Marketing Strategies That Eliminate Price Resistance And Increase Sales Revenue

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/09/2018

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from.

    The promotional products industry is changing and currently is in a state of mass disruption regarding how business is done. Suppliers are now going direct, the demographics of buyers are changing and the internet is now where buyers search first for promotional items. It is also how they determine who to trust and buy from. In this program, Johnny Campbell will explain the seven marketing strategies that eliminate price traps, increase referrals and double sales.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

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    1 Point

  • The PPAI Expo 2018: Fixer Upper: How To Rehab Your Business To Be Profitable And Resilient

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Do you know what it takes to build a healthy distributorship?  Do you struggle with the operational necessities of running a strong company?  This seminar will address the many challenges owners face when running a distributorship and how to implement the right strategies to make a growing distributorship successful.

    Do you know what it takes to build a healthy distributorship?  Do you struggle with the operational necessities of running a strong company?  Join Jamie Watson, MAS and Jeffry Meyer, MAS for this seminar and they will address the many challenges owners face when running a distributorship and how to implement the right strategies to make a growing distributorship successful.

    Jamie Watson, MAS, CPA

    Senior Financial Analyst for Certified Marketing Consultants, LLC

    Jamie Watson, MAS, CPA is Senior Financial Analyst for Certified Marketing Consultants, LLC. Jamie has been involved various aspects of Finance and Accounting for over 12 years. She graduated Magna Cum Laude with her Bachelor of Business Administration from Stetson University and then earned her Masters of Accountancy from Manchester College. She qualified as a CPA in the state of Indiana where she worked for the regional accounting firm of Alerding & Co., LLC. Jamie has been involved in the consulting of both supplier and distributor companies in the Promotional Products Industry for over 7 years. Jamie has earned the CAS designation from PPAI and the BASI designation from ASI.

    Jeffry C. Meyer, MAS

    CEO, CPA, CFO

    Jeffry C. Meyer has been involved in various aspects of finance for more than 36 years. He earned his bachelor's degree in accounting and finance from Manchester College. He qualified as a CPA in the state of Indiana where he worked for the international accounting firm of Ernst & Young (formerly Ernst & Ernst). He has been active in the promotional products industry for 32 years in various CFO and CEO capacities, during which time he consolidated the largest group of companies in the industry. During his career he has evaluated, negotiated and consummated many acquisitions in the promotional products industry and performed valuations on many more. He joined Certified Marketing Consultants, Ltd. in 1998, where as CEO and partner he and his two partners only serve companies in the promotional products industry. Services include mergers and acquisitions, business valuations, strategic planning, business plans, marketing plans and general consulting. The team also teaches various industry education seminars.

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    1 Point

  • The PPAI Expo 2018: Finding And Keeping Star Employees

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    One of the biggest challenges within the promotional products industry is finding and keeping talent. Ever heard the saying, “You’re only as good as your worst employee”? Most of the top distributors and suppliers are often successful because they have great staff. Do you have a retention strategy?

    One of the biggest challenges within the promotional products industry is finding and keeping talent. Ever heard the saying, “You’re only as good as your worst employee”? Most of the top distributors and suppliers are often successful because they have great staff. Do you have a retention strategy? It’s expensive to recruit and train people, so the last thing you want is for them to leave or not work out. Join Gordon Glenister for this session and explore training and development opportunities as well as loads of innovative ways to help you look after your staff. Come away with a defined strategy to retain your top performers, a guide to finding the very best people and a way of measuring the success of your recruitment process.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

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    1 Point

  • The PPAI Expo 2018: Selling Schemes Around The World

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    The world is getting smaller. Globalization means that your customers are trading on a global scale. More and more buyers are looking at cutting cost out of the supply chain while retaining product choice and quality. You don’t have to be a big player to trade internationally. Knowledge is power, and this session will help you understand how best to approach and sell merchandise internationally.

    The world is getting smaller. Globalization means that your customers are trading on a global scale. More and more buyers are looking at cutting cost out of the supply chain while retaining product choice and quality. You don’t have to be a big player to trade internationally. Knowledge is power, and this session will help you understand how best to approach and sell merchandise internationally. Join Gordon Glenister as he explains the opportunities of trading internationally, how to have a strategy to win more international clients and revisit how best you promote schemes.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

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    1 Point

  • The PPAI Expo 2018: Power Keynote: Relationship Revolution: Elevating Your Impact And Influence In The Connected Age

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    We are entering the greatest period of business transformation the world has ever known. The rigid models and long-standing rules we’ve come to count upon are no longer reliable. The constant state of disruption mandates a new level of courage and influence in order to effectively impact our organizations, our customers, and our communities.

    We are entering the greatest period of business transformation the world has ever known. The rigid models and long-standing rules we’ve come to count upon are no longer reliable. The constant state of disruption mandates a new level of courage and influence in order to effectively impact our organizations, our customers, and our communities. Join Seth Mattison for this highly engaging keynote designed to help leaders and sales professionals understand the forces affecting the new state of work today, arm them with the practical tools and techniques to deepen their connection to those around them, and amplify their capacity to positively effect change and influence outcomes.

    Seth Mattison

    International Speaker

    Millennial Seth Mattison is making quite a name for himself on the international speaking circuit. His primary interest is in workforce trends and his generation—the Millennials. His presentations focus on the generational divide between younger and older generations and how bridging the gaps can infuse new ideas and energy into organizations everywhere. Seth works with executives across the country to help them understand how they can best maximize their young talent, as well as maintain connections with their experienced workforce, to drive innovation and sustainability. As one of the millions of Millennials/Gen Yers around the world trying to make an impact in their communities and companies, Seth helps organizations deal with the challenges of effectively recruiting, managing, and retaining top young talent. His success is driven by his unique ability to communicate and connect with all four generations to help them better understand not only their differences, but their commonalities, thus creating engaging environments for employees, customers and members.

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    1 Point