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Master Advertising Specialist (MAS) Package

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The Master Advertising Specialist (MAS) Program requires the completion of all MAS dedicated courses listed below.

In addition, please select 35 MAS level elective credits from the column on the right to complete the elective portion of the MAS.

Once registered, you will find the courses in your Dashboard (My Learning > Content Registered For).

Once all course work is completed there is an application in your Dashboard to complete and submit for processing.

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



Master Advertising Specialist (MAS) Electives

Once obtained,to keep your certification in good standing, you will need to complete 30 hours of either CAS or MAS level courses every 3 years and submit the Re-certification Application.

133 Results

  • Expo 2021: An Outlook for the Economy and Markets

    Contains 4 Component(s), Includes Credits

    Businesses, consumers, and investors have experienced unprecedented conditions over the past year. During this session, Edward Jones' Investment Strategist Craig Fehr will provide an outlook for the economy and financial markets, offering perspective on the business environment that may lay ahead.

    Businesses, consumers, and investors have experienced unprecedented conditions over the past year. During this session, Edward Jones' Investment Strategist Craig Fehr will provide an outlook for the economy and financial markets, offering perspective on the business environment that may lay ahead.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Certified Advertising Specialist (CAS) Package

    Contains 26 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Canadian Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Expo 2021: Embrace The Winds Of Change

    Contains 4 Component(s), Includes Credits

    Are the changes in today’s marketplace an opportunity for prosperity or a pain in the neck? In this session, Johnny Campbell will address discuss how business professionals can effectively lead and navigate people through the uncertainties of change and respond to marketplace shifts. Participants will learn how to think more strategically and be more resilient when leading change, how to develop a high-performance workplace culture that boosts morale and improves workplace productivity, and how to get people to embrace change and profit from it.

    Are the changes in today’s marketplace an opportunity for prosperity or a pain in the neck? In this session, Johnny Campbell will address discuss how business professionals can effectively lead and navigate people through the uncertainties of change and respond to marketplace shifts. Participants will learn how to think more strategically and be more resilient when leading change, how to develop a high-performance workplace culture that boosts morale and improves workplace productivity, and how to get people to embrace change and profit from it.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Canadian Certified Advertising Specialist (CAS) Package

    Contains 26 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • MAS: Expo 2021: Forging Ahead With Strategic Foresight

    Contains 5 Component(s), Includes Credits

    Are you a seasoned distributor that is starting to plan 5 or 10 years out? Have you finished reading the PPAI Strategic Foresight Playbook and feel ready to start putting together a plan for the future? In this session, Dennis Klum will explain how to set SMART goals, pay attention to trends, and take the next steps in making your company more resilient for the future. This session will provide a guide to which action items start conversations within your company and the areas to focus on implementing first.

    Are you a seasoned distributor that is starting to plan 5 or 10 years out? Have you finished reading the PPAI Strategic Foresight Playbook and feel ready to start putting together a plan for the future? In this session, Dennis Klum will explain how to set SMART goals, pay attention to trends, and take the next steps in making your company more resilient for the future. This session will provide a guide to which action items start conversations within your company and the areas to focus on implementing first.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: How to Prepare Your Business for Recovery

    Contains 4 Component(s), Includes Credits

    How can you prepare your business for recovery when this crisis is over? BDO’s Sean Murphy and Brian Collins will highlight what’s wrong and what’s right with that question. They will highlight threats accelerated by COVID-19, the phases of recovery they’re seeing in the global marketplace and the challenges businesses face along the way. They will identify steps you can take now to position your business for success.  

    How can you prepare your business for recovery when this crisis is over? BDO’s Sean Murphy and Brian Collins will highlight what’s wrong and what’s right with that question. They will highlight threats accelerated by COVID-19, the phases of recovery they’re seeing in the global marketplace and the challenges businesses face along the way. They will identify steps you can take now to position your business for success.  

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: Leveraging AI Today

    Contains 4 Component(s), Includes Credits

    Join Dale Denham, MAS+, for this session as he takes you beyond the buzz of artificial intelligence (AI). He will demonstrate how AI will transform business as well as how it will likely transform our industry in the next several years. Participants will walk away with a richer understanding of what AI really is and how it works along with examples of how AI impacts your life beyond the promo world now and into the future. Participants will also learn how AI is likely to impact the promotional products industry and your business within the next few years helping you get ahead of competitors.

    Join Dale Denham, MAS+, for this session as he takes you beyond the buzz of artificial intelligence (AI). He will demonstrate how AI will transform business as well as how it will likely transform our industry in the next several years. Participants will walk away with a richer understanding of what AI really is and how it works along with examples of how AI impacts your life beyond the promo world now and into the future. Participants will also learn how AI is likely to impact the promotional products industry and your business within the next few years helping you get ahead of competitors.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Coronavirus Response And Relief Act-What Does It Mean For the Promotional Products Industry?

    Contains 3 Component(s), Includes Credits

    Congress has passed a large coronavirus relief measure which had been under negotiation for several months. The new legislative package includes direct assistance for individuals, families, and companies, and tax benefits for companies affected by the ongoing economic impacts of the Coronavirus pandemic. Join this session as Cory Halliburton, Cliff Andrews, Anne Stone and Maurice Norris discuss the new law and how it impacts the promotional products industry.

    Congress has passed a large coronavirus relief measure which had been under negotiation for several months. The new legislative package includes direct assistance for individuals, families, and companies, and tax benefits for companies affected by the ongoing economic impacts of the Coronavirus pandemic. Join this session as Cory Halliburton, Cliff Andrews, Anne Stone and Maurice Norris discuss the new law and how it impacts the promotional products industry.

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech UniversitySchool of Law in 2003 and, among other accolades, was the recipient of the 2013Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young LawyersAssociation.

    Anne Stone, CAE

    Director of Advocacy and Member Engagement

    Anne Stone, CAE is the director of advocacy and member engagement at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

    Cliff Andrews

    Lobbyist

    An accomplished executive leader, Cliff Andrews has 19 years of experience serving as a chief advocate and advisor to association clients on public policy, public relations, and mission-focused association management in an ever-changing political and economic landscape. He possesses a proven track record of helping non-profit associations protect their members by leading transformational change, establishing meaningful strategic alliances, and exercising sound judgment in making difficult policy decisions. Cliff combines his ability to inspire teamwork with an inherent leadership strength that gets things done despite tight timelines and challenging environments.

    Cliff currently is the Principal of CapCity Advocates, LLC, a federal government relations firm that he opened in 2004. In this role, he partners with associations to deliver a wide range of policy issues management, coalition management, and association advisement services. Previously, Cliff served as the Director of Government Relations for Butera & Andrews, a law firm in Washington, D.C. He was also a congressional staffer and spent time in the financial services sector for AXA Advisors and New York Life, where he secured investments and insurance for small businesses and families.

    Cliff works in a bipartisan manner before Congress, regulators, and private sector stakeholder groups on a variety of pertinent policy issues including, but not limited to: privacy, data security, BSA/AML regulation, mortgage lending standards, annuity regulation and taxation, financial professional standards of care, small-dollar lending regulation, retirement savings tax policy, independent contractor tax policy, and tariffs. In addition, he enhances the value proposition for associations by developing industry partner strategic relationships; engaging in membership development, vendor relations and conference planning; facilitating webinars; speaking at conferences; and serving on committees.

    Highly regarded as a strong voice and trusted board advisor, Cliff possesses a unique ability to maximize limited resources through focused plans and core strategic alliances to consistently generate positive results for those he serves.

    He has successfully represented the National Association for Fixed Annuities, the National Pawnbrokers Association, the Promotional Products Association International, the Coalition for Fair and Affordable Lending, FM Watch, and Surgical Development Partners among others.

    Cliff holds a Master of Arts degree in Political Management from George Washington University, a Bachelor of Science degree from James Madison University, and a Certified Association Executive credential from the American Society of Association Executives. He is a true “Washingtonian,” born and raised in the nation’s capital. Cliff lives in Northern Virginia with his wife, daughter, son, and Alaskan Malamute.

     


    Maurice Norris (Moderator)

    Manager, Public Affairs

    Maurice Norris is the public affairs manager for Promotional Products Association International (PPAI). Currently, Maurice manages the government relations and product responsibility programs at PPAI. In these roles, he monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents: We've Sold PPE. What's Next?

    Contains 3 Component(s), Includes Credits Recorded On: 11/03/2020

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents: “We’ve Sold PPE. What’s Next?" listeners will hear three distributor owners discuss how they were able to rethink what their customers need and find new avenues for sales. Director of publications and editor at PPAI, Tina Berres Filipski, moderates this conversation with guests Janie Gaunce, president and CEO at Grapevine Designs; Michael Emoff, chief vision officer at Shumsky, and Hillary Feder, MAS, founder of Hillary’s LLC. In this reflective 50-minute conversation, distributors discuss how their businesses have evolved in this new environment, the biggest challenges they’ve faced and the strategies they’ve implemented to keep sales moving. They also share the new business opportunities they see for 2021 and beyond as well as how they’ve worked with clients to restart their businesses.

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents: “We’ve Sold PPE. What’s Next?" listeners will hear three distributor owners discuss how they were able to rethink what their customers need and find new avenues for sales. Director of publications and editor at PPAI, Tina Berres Filipski, moderates this conversation with guests Janie Gaunce, president and CEO at Grapevine Designs; Michael Emoff, chief vision officer at Shumsky, and Hillary Feder, MAS, founder of Hillary’s LLC.
    In this reflective 50-minute conversation, distributors discuss how their businesses have evolved in this new environment, the biggest challenges they’ve faced and the strategies they’ve implemented to keep sales moving. They also share the new business opportunities they see for 2021 and beyond as well as how they’ve worked with clients to restart their businesses. 

    Janie Gaunce

    President

    Janie Gaunce is president and CEO of Grapevine Designs, LLC in Lenexa, Kansas. She has served as a PPAI Board member, is active in PPAMidwest and is a co-founder of "100 Jobs for 100 Moms.” She is also a member of the University of Kansas Hospital Advancement Board and serves on the board for Amethyst Place.  

    Michael Emoff

    Chairman and Owner

    Michael is a third-generation co-owner of Shumsky, founded in 1953. Michael developed the concept for boost engagement in 2005, utilizing web technology to deliver effective employee recognition programs. He has been recognized as a global expert in the field of recognition and reward programs, holds over 25 patents for products used in the recognition and promotional industry. He has also been an integral part of developing and managing Shumsky Therapeutic Pillows and Outta the Box Dispensers.

    Hillary Feder, MAS

    Founder, Hillary's LLC

    For more than 30 years, Hillary has been a leader in strategic plan design, program planning and branded product design to support enterprise engagement initiatives. She is deeply committed to supporting community with her leadership. She serves on numerous boards with a deep commitment to each organization’s work: Alerus Twin Cities Region Advisory Board; Minnesota Retailers Association, Executive Board; Final Four VIP Recognition Committee; Sabes Jewish Community, Board Chair.

    Hillary received a Bachelor of Science degree from Boston University School of Management. She also has completed the Strategies For Business Vision and Growth Program, John M. Morrison Center for Entrepreneurship, University of St. Thomas. Hillary has earned the designation of MAS and multiple Pyramid Awards, demonstrating expertise and commitment in the use of branded promotional products. 

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    1 Point

    1. Register, download and listen the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the audio recording and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Remote Workers: Now And Into The Future Panel

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join David Jackson, Javier Franco, Mike Pfeiffer, Raj Mukherjee and Steven Stanley for a discussion on remote employees and their impacts on IT. Hear from distributors and suppliers on what they did to send everyone home with stay at home orders, hot to manage a remote team, what issues does IT run into with remote employees, and a discussion on what lies in the future or remote vs office employees.

    Join David Jackson, Javier Franco, Mike Pfeiffer, Raj Mukherjee and Steven Stanley for a discussion on remote employees and their impacts on IT. Hear from distributors and suppliers on what they did to send everyone home with stay at home orders, hot to manage a remote team, what issues does IT run into with remote employees, and a discussion on what lies in the future or remote vs office employees. 

    David Jackson (Moderator)

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Javier Franco

    IT Director, Edwards Garment

    IT leader with over 20 years of experience implementing and supporting enterprise solutions, leading teams and projects. Extensive experience working with remote teams, supporting multibillion dollar organization with facilities worldwide. Experience with ERP, MES, PLM, CRM, quality systems, systems integration, project/program management, people management

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

    Raj Mukherjee

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

    Steven Stanley

    Director of Technology for ePromos Promotional Products, Inc.

    Steven Stanley is the Director of Technology for ePromos Promotional Products, Inc.. With over 20 years of software development experience, Steven has spent the last 12 years building internal and external tools for distributors, with a focus on ecommerce and data structures. He is currently a volunteer member of the PPAI Tech Committee.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Product Compliance Panel

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join this panel session as Raj Mukherjee, Nathan Cotter, Michael Plourde, MAS, Nat Bullock, MAS, Allen Casey, Jackie Yount, MAS discuss the latest in product compliance and how IT is an integral department to ensuring product compliance is at the core of your company systems.

    Join this panel session as Raj Mukherjee, Nathan Cotter, Michael Plourde, MAS, Nat Bullock, MAS, Allen Casey, Jackie Yount, MAS discuss the latest in product compliance and how IT is an integral department to ensuring product compliance is at the core of your company systems. 

    Raj Mukherjee (Moderator)

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

    Nathan Cotter

    Vice President of Compliance, Hit Promotional Products, Inc.

    Nathan Cotter is the vice president of compliance at Hit Promotional Products, Inc., ranked among the top 5 promotional product suppliers in the nation.  The compliance team at Hit is comprised of 5 full-time members responsible for product safety, regulatory compliance, and social responsibility throughout a diverse supply chain.  Nathan holds a BA from Monmouth College, is a member of PPAI’s Product Responsibility Action Group and also serves on the QCA Compliance Committee.  

    Michael Plourde, MAS

    Director, Data and Analytics, Geiger

    As a senior business executive, Mike embraces technologies to help companies improve productivity, grow revenues, mitigate risks, and improve customer satisfaction.

    Specifically, he has worked to change the way people and organizations harness technology, e-commerce, leverage data, and integrate customers and vendors.

    As Geiger’s IT Director of Data & Analytics, Mike is responsible for all databases, data analytics, software development, quality assurance, and using technology to create new opportunities for growth. He provides leadership for key technical infrastructure projects
    to help the company stay ahead of its rapid growth expectations in global accounts, creating worldwide promotional programs by working with strategic partnerships to increase global sales while reducing costs and improving client’s experience.

    Nat Bullock, MAS

    Product Responsibility and Global Services Manager, Geiger

    Nat Bullock is the product responsibility and global services manager for Geiger.  Nat is a 2001 graduate of the University of Southern Maine with a Bachelor’s in business administration with a concentration on operations management and was the winner of the 2001 Southern Maine Entrepreneurship Business Plan competition.                                            

    Prior to joining Geiger, Nat was the logistics and purchasing manager for a Fortune 500 manufacturer of technical fabrics where he oversaw production planning for multiple manufacturing locations in the U.S. as well as the purchasing of raw materials from sources in Canada, Asia, Europe, and South America.           

    Nat joined Geiger in 2011 as planning and logistics manager for their manufacturing division and has also held the position of project manager in their IT department before taking on the compliance roll in 2015.  Nat oversees the areas of product compliance as well as logistical compliance for international shipping and hazardous goods shipping and develops compliance related education programs for their sales partners and internal staff.

    Allen Casey

    Manager of Web Services, HALO

    Allen Casey manages the Web Services team at HALO Branded Solutions.  With over 30 years of software development experience, Allen has been with HALO for 7 years focusing on Incentive solutions as well as other web-based platforms supporting the ASI Top 10 Distributor.

    Prior to joining HALO, Allen led development teams at Midas and McDonald’s.  He is a member of the PPAI Technology Committee.

    Jackie Yount, MAS

    Sr. Business Operations Specialist, HALO

    Jackie Yount joined HALO in 2013 and currently serves in the role of Sr. Business Operations Specialist. Her key area of focus is managing product and customer specific compliance requirements for HALO’s diverse client base. Prior to joining HALO, she spent 26 years with the second largest media print fulfillment company in the position of Operations Manager. She holds an A.S. in Business from Sauk Valley College.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Machine Learning Techniques On Real World Problems

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join Raj Mukherjee, Integration Team Lead, Hit Promotional Products as we build a real-world Data Science Model on forecasting time in transit (the time it will take to get the goods on the factory floor) for overseas vendors; Discuss some of the fundamentals of regressions, decision trees and neural networks; Show an application that can detect faces on a video; Show an application using Reinforcement learning that can learn and play a game on its own; Discuss how to deploy some of these models on the cloud and be used as an API.

    Join Raj Mukherjee, Integration Team Lead, Hit Promotional Products as we build a real-world Data Science Model on forecasting time in transit (the time it will take to get the goods on the factory floor) for overseas vendors; Discuss some of the fundamentals of regressions, decision trees and neural networks; Show an application that can detect faces on a video; Show an application using Reinforcement learning that can learn and play a game on its own; Discuss how to deploy some of these models on the cloud and be used as an API.

    Raj Mukherjee

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Are Your Email Campaigns Working? Analyzing the Numbers

    Contains 3 Component(s), Includes Credits Recorded On: 09/25/2020

    It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send.

    It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send. 

    Bille Forman (Moderator)

    Director of Marketing

    Bille began at SAGE in 2007 where she is responsible for the development and execution of marketing and public relations initiatives as well as all corporate tradeshows and events. She graduated from Morningside College in Sioux City, IA with a degree in business administration. She has been a PPAI volunteer for many years and is currently serving on the PPAI Research Committee. She is a lover of technology, marketing, creative people, and being inspired through travel, hard work, coffee and dogs.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Zero Day Attack Case Study (Cyber Incident in Progress)

    Contains 4 Component(s), Includes Credits

    Learn what it is like to experience a cyber-attack as it happened with  Mike Pfeiffer, Vice President of Technology, American Solutions for Business. Walkthrough the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published services levels.

    Learn what it is like to experience a cyber-attack as it happened with  Mike Pfeiffer, Vice President of Technology, American Solutions for Business. Walkthrough the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published services levels.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Virtual Product Responsibility Summit 2020: Agency Alphabet Soup

    Contains 4 Component(s), Includes Credits Recorded On: 09/18/2020

    This session will explain the various regulatory bodies that have some level of oversight on our businesses and identify what they do and how they interact with our industry. We will use the ever-popular PPE category to illustrate the challenges of multiple regulatory jurisdictions. Presented by Cheryl Falvey, Lesley Fair, Dan Solis, and Diane Isbell This session qualifies as a Product Safety Awareness elective session.

    This session will explain the various regulatory bodies that have some level of oversight on our businesses and identify what they do and how they interact with our industry. We will use the ever-popular PPE category to illustrate the challenges of multiple regulatory jurisdictions. Presented by Cheryl Falvey, Crowell and Moring; Speakers: Lesley Fair, FTC; Dan Solis, FDA; Diane Isbell, EPA.  This session qualifies as a Product Safety Awareness elective session.

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    1 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Leading in Turbulent Times in the IT World

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    There is no doubt that most of us find ourselves in unchartered territory right now with the COVID-19 crisis and its impact on our families, communities, businesses, and the world. The unknown can be unnerving and fear-inducing if we let it. Join Jeff Tobe as he leads us through the opportunities for heightened creative thinking, more authentic connection, and courageous leadership for IT professionals in the promotions world.

    There is no doubt that most of us find ourselves in unchartered territory right now with the COVID-19 crisis and its impact on our families, communities, businesses, and the world. The unknown can be unnerving and fear-inducing if we let it. Join Jeff Tobe as he leads us through the opportunities for heightened creative thinking, more authentic connection, and courageous leadership for IT professionals in the promotions world. 

    Jeff Tobe (Moderator)

    Speaker and Author

    Jeff Tobe is a Certified Professional Speaker and author, known for his popular book, Coloring Outside the Lines, and for co-author of best-sellers, The Sales Coach and The Communication Coach. Over the past 20 years, Tobe has traveled the world as a speaker, trainer and business consultant, educating professionals on practices to improve the customer experience. He prides himself on presenting up-to-the-minute, cutting-edge material as it relates to designing the ideal customer experience by engaging people more in their day-to-day tasks. He was named one of the top 15 speakers in North America by Convention & Meetings magazine, and has spoken to clients, including PNC Bank, Microsoft, RE/MAX International, Erickson Living, The Dubai Water Authority and Pepsi Cola International.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Virtual Product Responsibility Summit 2020: Corporate Social Responsibility

    Contains 4 Component(s), Includes Credits Recorded On: 09/18/2020

    This session will address corporate social responsibility with Emily Gigot and Denise Taschereau will explain what it means to your business and your clients. Increasing, there is an expectation from brands that you have addressed CSR within your company, your community and your supply chain. This session will address the different categories of CSR and identity steps you can begin to implement now. This session will qualify as an elective for the Product Safety Awareness initiative and is as an elective for the Product Safety Awareness initiative.​

    This session will address corporate social responsibility with Emily Gigot and Denise Taschereau will explain what it means to your business and your clients. Increasing, there is an expectation from brands that you have addressed CSR within your company, your community and your supply chain. This session will address the different categories of CSR and identity steps you can begin to implement now. This session will qualify as an elective for the Product Safety Awareness initiative and is as an elective for the Product Safety Awareness initiative.

    Denise Taschereau

    CEO

    Denise is chief executive officer and co-founder of Fairware. Denise got the idea to launch Fairware when she noticed how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Prior to starting Fairware, Denise spent seven years as the director of sustainability and community for Mountain Equipment Co-op, Canada’s largest outdoor retailer. Fairware is a member of Reciprocity Road, a buying group of nine leading distributors with $200+ million in projected gross revenue and a shared commitment to community impact. She is currently a board member of Promo Cares and 3 Point Housing Society, a Vancouver based social housing agency.

    Emily Gigot

    Social Responsibility Specialist

    As a Social Responsibility Specialist, Emily works to ensure that all SanMar products are produced in compliance with the highest social and environmental standards. She believes that business done well has the power to do good, and joined SanMar in 2016 to see that vision through. Her mission is to improve worker well-being and minimize environmental impacts in the apparel supply chain. With diverse experience spanning apparel, international community development and sustainability, she’s a Pacific Northwesterner who’s as at home in the rain as she is in the streets of Bangkok. She holds an MBA in Sustainable Business from Pinchot and a BA in Diplomacy and World Affairs from Occidental College.


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    1 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Virtual Product Responsibility Summit 2020: Human Rights And Forced Labor In The Supply Chain

    Contains 3 Component(s), Includes Credits Recorded On: 09/18/2020

    Can you say for certain that there is no forced labor in your supply chain? Nury Turkel, Commission with the US Commission on International Religious Freedom and Sharon Waxman, the CEO of FLA, will discuss this question as well as the practical implications of cotton imported from the Xinjiang region of China. What happens internally in China could cause an impact beyond China’s borders and it is critical that you are aware of risks in your supply chain. This session will qualify as an elective for the Product Safety Awareness initiative and is as an elective for the Product Safety Awareness initiative.​

    Can you say for certain that there is no forced labor in your supply chain? Nury Turkel, Commission with the US Commission on International Religious Freedom and Sharon Waxman, the CEO of FLA, will discuss this question as well as the practical implications of cotton imported from the Xinjiang region of China. What happens internally in China could cause an impact beyond China’s borders and it is critical that you are aware of risks in your supply chain. This session will qualify as an elective for the Product Safety Awareness initiative and is as an elective for the Product Safety Awareness initiative.

    Nury Turkel

    US Commissioner

    Nury Turkel is a lawyer and Uyghur rights advocate. He has served as the president of the Uyghur American Association, where he led efforts to raise the profile of the Uyghur people in the United States, including organizing and leading the campaign to obtain the release of a Uyghur prisoner of conscience, Ms. Rebiya Kadeer, in March 2005. In addition, Turkel was co-founder, the first Executive Director, and Board Chair of the Uyghur Human Rights Project (UHRP).

    Sharon Waxman

    CEO

    Sharon is an expert in corporate social responsibility and labor rights with a background in international development and humanitarian response. As CEO at the Fair Labor Association, Sharon leads a team of global experts working to create sustainable solutions to prevent and remediate labor rights violations in the apparel and agriculture sectors through the combined efforts of leading multinational corporations, public and private universities, and civil society organizations. Before the FLA, Sharon led the global policy and advocacy team at the International Rescue Committee with responsibility for developing and promoting the organization and its public policy positions. Sharon spent more than two decades in public administration, serving as deputy to the Undersecretary for Civilian Service, Democracy and Human Rights at the U.S. Department of State and as a senior national security adviser in the U.S. Senate. As a life member of the Council on Foreign Relations, Sharon is a leading voice on foreign policy matters. She is a graduate of the Johns Hopkins University - School of Advanced International Studies and the University of California, Berkeley.

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    1 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

Canadian Master Advertising Specialist (MAS) Package

  • Canadian Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.