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Master Advertising Specialist (MAS) Package

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The Master Advertising Specialist (MAS) Program requires the completion of all MAS dedicated courses listed below.

In addition, please select 35 MAS level elective credits from the column on the right to complete the elective portion of the MAS.

Once registered, you will find the courses in your Dashboard (My Learning > Content Registered For).

Once all course work is completed there is an application in your Dashboard to complete and submit for processing.

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



Master Advertising Specialist (MAS) Electives

Once obtained,to keep your certification in good standing, you will need to complete 30 hours of either CAS or MAS level courses every 3 years and submit the Re-certification Application.

135 Results

  • Prop 65 Demystified

    Contains 3 Component(s), Includes Credits

    California’s Proposition 65 is one of the most misunderstood regulations in the US. With over 800 chemicals on the Proposition 65 list and hundreds of enforcement actions each year, figuring out how to address it within your compliance program can be extremely challenging. In this session with Matthew Nudell from TÜV Rheinland, we will clarify what the law actually requires, as well as the most common approaches that companies can take to mitigate their risk of being involved in Prop 65 enforcement actions. Special attention will be given to new labeling requirements that have come into effect in recent years, and the recently proposed changes to those warning requirements that California is seeking to enact.

    California’s Proposition 65 is one of the most misunderstood regulations in the US. With over 800 chemicals on the Proposition 65 list and hundreds of enforcement actions each year, figuring out how to address it within your compliance program can be extremely challenging. In this session with Matthew Nudell from TÜV Rheinland, we will clarify what the law actually requires, as well as the most common approaches that companies can take to mitigate their risk of being involved in Prop 65 enforcement actions. Special attention will be given to new labeling requirements that have come into effect in recent years, and the recently proposed changes to those warning requirements that California is seeking to enact.

    Matthew Nudell

    Senior Regulatory and Product Compliance Consultant at TÜV Rheinland North America

    Matthew Nudell is a Senior Regulatory and Product Compliance consultant that works with major
    consumer products companies and retailers to develop custom-tailored approaches for complying with
    chemical regulations for consumer products. Matthew has spent over a decade monitoring and
    advising companies about US chemical regulations such as California Proposition 65, CPSIA, US
    state reporting requirements for children’s products and various US state chemical restrictions. He is
    currently, a member of the American Apparel and Footwear Association (AAFA) restricted substances
    list (RSL) task force, which developed and maintains a list of all global chemical regulatory restrictions
    for apparel, apparel accessory, and footwear products. Matthew has also worked extensively with
    companies in developing and maintaining chemical management and restricted substances (RS)
    programs and related restricted substances lists (RSL) in order to ensure that products meet all global
    chemical restrictions and can therefore be sold anywhere in the world.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Introduction to ASTM’s New Face Mask Standard

    Contains 4 Component(s), Includes Credits Recorded On: 04/06/2021

    This webinar will explain the details of the new ASTM Standard for Barrier Face Coverings. For suppliers, it will provide a basis to decide whether or not to have their cloth face coverings tested to the new ASTM standard. For distributors, it will provide a basis to know if they should be seeking ASTM 3502-21 compliant face coverings for their customers, and what the ratings mean. Background As face coverings have become first-line protection for everyone since the beginning of the COVID pandemic, consumers have not had an objective, scientific and standard way to know how protective one type of face covering is versus another. During the past several months, a committee of mask and respirator experts has been collaborating with CDC experts to develop such a standard. Working within ASTM, the standards development organization, the committee published the first version of its standard on February 17. The standard is titled, ASTM F3502-21 Standard Specification for Barrier Face Coverings and is available at no charge during the pandemic from ASTM. This new standard establishes minimum care, design, labeling, and performance requirements for reusable barrier face coverings such as those sold in the promotional industry. Rick Brenner, MAS+, of Product Safety Advisors will moderate the webinar, which will be presented by Jeffrey Stull. Mr. Stull is a world-renown expert in respirators of all types. Stull has served as co-chair of the ASTM F23-65 committee that developed the standard.

    This webinar will explain the details of the new ASTM Standard for Barrier Face Coverings.  For suppliers, it will provide a basis to decide whether or not to have their cloth face coverings tested to the new ASTM standard.  For distributors, it will provide a basis to know if they should be seeking ASTM 3502-21 compliant face coverings for their customers, and what the ratings mean.

    Background
    As face coverings have become first-line protection for everyone since the beginning of the COVID pandemic, consumers have not had an objective, scientific and standard way to know how protective one type of face covering is versus another.   During the past several months, a committee of mask and respirator experts has been collaborating with CDC experts to develop such a standard.  Working within ASTM,  the standards development organization, the committee published the first version of its standard on February 17.   The standard is titled, ASTM F3502-21 Standard Specification for Barrier Face Coverings and is available at no charge during the pandemic from ASTM.  This new standard establishes minimum care, design, labeling, and performance requirements for reusable barrier face coverings such as those sold in the promotional industry.

    Rick Brenner, MAS+, of Product Safety Advisors will moderate the webinar, which will be presented by Jeffrey Stull.  Mr. Stull is a world-renown expert in respirators of all types.  Stull has served as co-chair of the ASTM F23-65 committee that developed the standard. 

    Alan Christopher

    Multi-Line Rep

    Alan Christopher, MAS, is a 30 year veteran of the promotional products industry. He has worked as a supplier sales manager managing multi-line reps, and is currently a multi-line rep based in Texas.

    He is a 6 time PPAI Speaker of the Year, a recipient of the Veteran Facilitator Award, PPB Multi-Line Rep of the Year, and was honored by PPAI in 2002 with the Distinguished Service Award. He has developed and taught over 40 classes in 7 different business categories over the years for PPAI as a speaker at Expo, several of the PPAI Management Seminars, and has spoken for many regional associations around the country. He is currently pursuing a Ph.D. in Marketing with an emphasis on B2B2C Social Media, and is an on-line adjunct instructor in Marketing.

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

    Rick Brenner, MAS+ (Moderator)

    Rick Brenner is a president of Product Safety Advisors, a training and consulting firm dedicated to consumer product safety and regulatory compliance.   He spent 12 years as president and CEO of top 40 supplier Prime Line, was a founder and board member of QCA – the Quality Certification Alliance – and chaired QCA’s compliance committee for 7 years.  He is a past president of ICPHSO, the International Product Health and Safety Organization and for ten years he has co-chaired PPAI’s annual Product Responsibility Summit.   In January 2020, Brenner was honored with PPAI’s Distinguished Service Award.

    Jeffrey Stull

    International Personnel Protection, Inc.

    Jeffrey O. Stull is President of International Personnel Protection, Inc., which has
    provided expertise, research, and testing on the design, evaluation, selection, and use of
    personnel protective equipment (PPE) to end-users and manufacturers since 1993. He
    further has been instrumental in developing and promoting PPE standards for the
    improvements of PPE. He was one of the two Ebola grand challenge winners to develop
    PPE for West Africa in 2014. Mr. Stull has been very active in specific standards related
    to healthcare products including ASTM standards on medical gowns, medical face
    masks, and barrier face coverings as well as the NFPA 1999 standard on emergency
    medical protective clothing and equipment.

    Maurice Norris (Moderator)

    PPAI

    Maurice Norris is the public affairs manager for Promotional Products Association International (PPAI). Currently, Maurice manages the government relations and product responsibility programs at PPAI. In these roles, he monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • DEI Series - Women's History Month

    Contains 3 Component(s), Includes Credits

    This dynamic panel of business leaders will discuss various aspects of being a woman in the promotional products industry. Join PPAI in commemorating Women’s History Month. As we celebrate the vital contributions women have made in business and to society at large, this session will also explore and discuss the remarkable and essential responsibilities women have taken on as they successfully balance work and home life. Moderator, Cindy Tsuji from Image Source Team will be leading the panel that includes Andrea Pereira of Rocket Science Branding, Marcia Tarnoff of Blank2Branded, Taylor Borst of American Solutions for Business, and Michelle Chen of Fossa Apparel.

    This dynamic panel of business leaders will discuss various aspects of being a woman in the promotional products industry. Join PPAI in commemorating Women’s History Month. As we celebrate the vital contributions women have made in business and to society at large, this session will also explore and discuss the remarkable and essential responsibilities women have taken on as they successfully balance work and home life.  Moderator, Cindy Tsuji from Image Source Team will be leading the panel that includes Andrea Pereira of Rocket Science Branding, Marcia Tarnoff of Blank2Branded, Taylor Borst of American Solutions for Business, Michelle Chen of Fossa Apparel, and Meg Erber of S&S Activewear.

    Cindy Tsuji (Moderator)

    Senior Account Executive

    Image Source

    Cindy discovered the promo industry after 20 years of Corporate Sales. She identifies as a 2.5 generation Japanese America born and raised in San Diego. A world traveler and endurance athlete has completed a half marathon on all seven continents. Lived in Japan four years after graduating from San Diego State University.  Survived the Kobe Earthquake and now resides in Kirkland, WA. Passionate about D E + I, committed to see a more diverse and inclusive Promo Industry of the future.

    Andrea Pereira

    Rocket Science Branding

    After over 10 years in marketing, Andrea Pereira started Rocket Science Branding in 2019 to help organizations cultivate their communities through branded merchandise. Her team takes a true marketing approach to understand an organization's goals, people, and purpose and then translates this into the tangible touchpoints. A team of marketers for marketers, Rocket Science Branding telling a brand's story through strategic ideas and creative design to create lasting engagement. Rocket Science Branding, located in Garden Grove, CA, is a certified ethnic minority-owned & woman-owned small business.

    Marcia Tarnoff

    Blank 2 Branded

    Marcia’s innovative approach to customer objectives is unsurpassed. From idea creation to execution, Marcia strives to bring measurable results using creative sourcing outlets from around the globe. She leads a team of smart, seasoned individuals that are hand-selected to extend the enthusiasm and passion for Blank2Branded.

    Taylor Borst

    Head of Communications and Public Relations

    Joining the industry in 2015, Taylor Borst is head of communications & public relations for American Solutions for Business. Currently, she’s a contributing writer for PromoCorner, Sous Chef with PromoKitchen, and on the Board of Directors for regional association, Upper Midwest Association of Promotional Professionals.  Additionally, she has served on the PPAI SPARK workgroup and was named a 2019 PPB Rising Star.

    Michelle Chen

    Fossa Apparel

    Meg Erber

    S&S Activewear

    Meg Erber of S&S Activewear (PPAI 256121) is a 17 year industry vet and a US Navy veteran. She is also a nerdy news podcast host on the #IndustryInsider, a PromoCares Do-Gooder, a BJJ purple belt and yogi. She is passionate about teaching women’s self defense and empowerment through jiu jitsu, especially to the women of our industry.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: An Outlook for the Economy and Markets

    Contains 4 Component(s), Includes Credits

    Businesses, consumers, and investors have experienced unprecedented conditions over the past year. During this session, Edward Jones' Investment Strategist Craig Fehr will provide an outlook for the economy and financial markets, offering perspective on the business environment that may lay ahead.

    Businesses, consumers, and investors have experienced unprecedented conditions over the past year. During this session, Edward Jones' Investment Strategist Craig Fehr will provide an outlook for the economy and financial markets, offering perspective on the business environment that may lay ahead.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Certified Advertising Specialist (CAS) Package

    Contains 26 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Canadian Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Expo 2021: Embrace The Winds Of Change

    Contains 4 Component(s), Includes Credits

    Are the changes in today’s marketplace an opportunity for prosperity or a pain in the neck? In this session, Johnny Campbell will address discuss how business professionals can effectively lead and navigate people through the uncertainties of change and respond to marketplace shifts. Participants will learn how to think more strategically and be more resilient when leading change, how to develop a high-performance workplace culture that boosts morale and improves workplace productivity, and how to get people to embrace change and profit from it.

    Are the changes in today’s marketplace an opportunity for prosperity or a pain in the neck? In this session, Johnny Campbell will address discuss how business professionals can effectively lead and navigate people through the uncertainties of change and respond to marketplace shifts. Participants will learn how to think more strategically and be more resilient when leading change, how to develop a high-performance workplace culture that boosts morale and improves workplace productivity, and how to get people to embrace change and profit from it.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Canadian Certified Advertising Specialist (CAS) Package

    Contains 26 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • MAS: Expo 2021: Forging Ahead With Strategic Foresight

    Contains 5 Component(s), Includes Credits

    Are you a seasoned distributor that is starting to plan 5 or 10 years out? Have you finished reading the PPAI Strategic Foresight Playbook and feel ready to start putting together a plan for the future? In this session, Dennis Klum will explain how to set SMART goals, pay attention to trends, and take the next steps in making your company more resilient for the future. This session will provide a guide to which action items start conversations within your company and the areas to focus on implementing first.

    Are you a seasoned distributor that is starting to plan 5 or 10 years out? Have you finished reading the PPAI Strategic Foresight Playbook and feel ready to start putting together a plan for the future? In this session, Dennis Klum will explain how to set SMART goals, pay attention to trends, and take the next steps in making your company more resilient for the future. This session will provide a guide to which action items start conversations within your company and the areas to focus on implementing first.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: How to Prepare Your Business for Recovery

    Contains 4 Component(s), Includes Credits

    How can you prepare your business for recovery when this crisis is over? BDO’s Sean Murphy and Brian Collins will highlight what’s wrong and what’s right with that question. They will highlight threats accelerated by COVID-19, the phases of recovery they’re seeing in the global marketplace and the challenges businesses face along the way. They will identify steps you can take now to position your business for success.  

    How can you prepare your business for recovery when this crisis is over? BDO’s Sean Murphy and Brian Collins will highlight what’s wrong and what’s right with that question. They will highlight threats accelerated by COVID-19, the phases of recovery they’re seeing in the global marketplace and the challenges businesses face along the way. They will identify steps you can take now to position your business for success.  

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: Leveraging AI Today

    Contains 4 Component(s), Includes Credits

    Join Dale Denham, MAS+, for this session as he takes you beyond the buzz of artificial intelligence (AI). He will demonstrate how AI will transform business as well as how it will likely transform our industry in the next several years. Participants will walk away with a richer understanding of what AI really is and how it works along with examples of how AI impacts your life beyond the promo world now and into the future. Participants will also learn how AI is likely to impact the promotional products industry and your business within the next few years helping you get ahead of competitors.

    Join Dale Denham, MAS+, for this session as he takes you beyond the buzz of artificial intelligence (AI). He will demonstrate how AI will transform business as well as how it will likely transform our industry in the next several years. Participants will walk away with a richer understanding of what AI really is and how it works along with examples of how AI impacts your life beyond the promo world now and into the future. Participants will also learn how AI is likely to impact the promotional products industry and your business within the next few years helping you get ahead of competitors.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Coronavirus Response And Relief Act-What Does It Mean For the Promotional Products Industry?

    Contains 3 Component(s), Includes Credits

    Congress has passed a large coronavirus relief measure which had been under negotiation for several months. The new legislative package includes direct assistance for individuals, families, and companies, and tax benefits for companies affected by the ongoing economic impacts of the Coronavirus pandemic. Join this session as Cory Halliburton, Cliff Andrews, Anne Stone and Maurice Norris discuss the new law and how it impacts the promotional products industry.

    Congress has passed a large coronavirus relief measure which had been under negotiation for several months. The new legislative package includes direct assistance for individuals, families, and companies, and tax benefits for companies affected by the ongoing economic impacts of the Coronavirus pandemic. Join this session as Cory Halliburton, Cliff Andrews, Anne Stone and Maurice Norris discuss the new law and how it impacts the promotional products industry.

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech UniversitySchool of Law in 2003 and, among other accolades, was the recipient of the 2013Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young LawyersAssociation.

    Anne Stone, CAE

    Director of Advocacy and Member Engagement

    Anne Stone, CAE is the director of advocacy and member engagement at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

    Cliff Andrews

    Lobbyist

    An accomplished executive leader, Cliff Andrews has 19 years of experience serving as a chief advocate and advisor to association clients on public policy, public relations, and mission-focused association management in an ever-changing political and economic landscape. He possesses a proven track record of helping non-profit associations protect their members by leading transformational change, establishing meaningful strategic alliances, and exercising sound judgment in making difficult policy decisions. Cliff combines his ability to inspire teamwork with an inherent leadership strength that gets things done despite tight timelines and challenging environments.

    Cliff currently is the Principal of CapCity Advocates, LLC, a federal government relations firm that he opened in 2004. In this role, he partners with associations to deliver a wide range of policy issues management, coalition management, and association advisement services. Previously, Cliff served as the Director of Government Relations for Butera & Andrews, a law firm in Washington, D.C. He was also a congressional staffer and spent time in the financial services sector for AXA Advisors and New York Life, where he secured investments and insurance for small businesses and families.

    Cliff works in a bipartisan manner before Congress, regulators, and private sector stakeholder groups on a variety of pertinent policy issues including, but not limited to: privacy, data security, BSA/AML regulation, mortgage lending standards, annuity regulation and taxation, financial professional standards of care, small-dollar lending regulation, retirement savings tax policy, independent contractor tax policy, and tariffs. In addition, he enhances the value proposition for associations by developing industry partner strategic relationships; engaging in membership development, vendor relations and conference planning; facilitating webinars; speaking at conferences; and serving on committees.

    Highly regarded as a strong voice and trusted board advisor, Cliff possesses a unique ability to maximize limited resources through focused plans and core strategic alliances to consistently generate positive results for those he serves.

    He has successfully represented the National Association for Fixed Annuities, the National Pawnbrokers Association, the Promotional Products Association International, the Coalition for Fair and Affordable Lending, FM Watch, and Surgical Development Partners among others.

    Cliff holds a Master of Arts degree in Political Management from George Washington University, a Bachelor of Science degree from James Madison University, and a Certified Association Executive credential from the American Society of Association Executives. He is a true “Washingtonian,” born and raised in the nation’s capital. Cliff lives in Northern Virginia with his wife, daughter, son, and Alaskan Malamute.

     


    Maurice Norris (Moderator)

    Manager, Public Affairs

    Maurice Norris is the public affairs manager for Promotional Products Association International (PPAI). Currently, Maurice manages the government relations and product responsibility programs at PPAI. In these roles, he monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents: We've Sold PPE. What's Next?

    Contains 3 Component(s), Includes Credits Recorded On: 11/03/2020

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents: “We’ve Sold PPE. What’s Next?" listeners will hear three distributor owners discuss how they were able to rethink what their customers need and find new avenues for sales. Director of publications and editor at PPAI, Tina Berres Filipski, moderates this conversation with guests Janie Gaunce, president and CEO at Grapevine Designs; Michael Emoff, chief vision officer at Shumsky, and Hillary Feder, MAS, founder of Hillary’s LLC. In this reflective 50-minute conversation, distributors discuss how their businesses have evolved in this new environment, the biggest challenges they’ve faced and the strategies they’ve implemented to keep sales moving. They also share the new business opportunities they see for 2021 and beyond as well as how they’ve worked with clients to restart their businesses.

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents: “We’ve Sold PPE. What’s Next?" listeners will hear three distributor owners discuss how they were able to rethink what their customers need and find new avenues for sales. Director of publications and editor at PPAI, Tina Berres Filipski, moderates this conversation with guests Janie Gaunce, president and CEO at Grapevine Designs; Michael Emoff, chief vision officer at Shumsky, and Hillary Feder, MAS, founder of Hillary’s LLC.
    In this reflective 50-minute conversation, distributors discuss how their businesses have evolved in this new environment, the biggest challenges they’ve faced and the strategies they’ve implemented to keep sales moving. They also share the new business opportunities they see for 2021 and beyond as well as how they’ve worked with clients to restart their businesses. 

    Janie Gaunce

    President

    Janie Gaunce is president and CEO of Grapevine Designs, LLC in Lenexa, Kansas. She has served as a PPAI Board member, is active in PPAMidwest and is a co-founder of "100 Jobs for 100 Moms.” She is also a member of the University of Kansas Hospital Advancement Board and serves on the board for Amethyst Place.  

    Michael Emoff

    Chairman and Owner

    Michael is a third-generation co-owner of Shumsky, founded in 1953. Michael developed the concept for boost engagement in 2005, utilizing web technology to deliver effective employee recognition programs. He has been recognized as a global expert in the field of recognition and reward programs, holds over 25 patents for products used in the recognition and promotional industry. He has also been an integral part of developing and managing Shumsky Therapeutic Pillows and Outta the Box Dispensers.

    Hillary Feder, MAS

    Founder, Hillary's LLC

    Hillary Feder, MAS, president and founder, Hillary’s LLC. Feder is a leader in strategic plan design, program planning, and branded product design to support enterprise engagement (employee, client, vendor, board, etc) initiatives. Her innovative, analytical, and practical approach shapes company cultures that demonstrate recognition and appreciation in meaningful, relevant ways and that align with a company’s values, brand, and business objectives. 

    Hillary is also deeply committed to supporting the community with her leadership. She serves on numerous boards with a deep commitment to each organization’s work. Outside of work, you can find her baking, playing with her grandchildren, speed walking, and re‐energizing at the lake.

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    1 Point

    1. Register, download and listen the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the audio recording and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Remote Workers: Now And Into The Future Panel

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join David Jackson, Javier Franco, Mike Pfeiffer, Raj Mukherjee and Steven Stanley for a discussion on remote employees and their impacts on IT. Hear from distributors and suppliers on what they did to send everyone home with stay at home orders, hot to manage a remote team, what issues does IT run into with remote employees, and a discussion on what lies in the future or remote vs office employees.

    Join David Jackson, Javier Franco, Mike Pfeiffer, Raj Mukherjee and Steven Stanley for a discussion on remote employees and their impacts on IT. Hear from distributors and suppliers on what they did to send everyone home with stay at home orders, hot to manage a remote team, what issues does IT run into with remote employees, and a discussion on what lies in the future or remote vs office employees. 

    David Jackson (Moderator)

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Javier Franco

    IT Director, Edwards Garment

    IT leader with over 20 years of experience implementing and supporting enterprise solutions, leading teams and projects. Extensive experience working with remote teams, supporting multibillion dollar organization with facilities worldwide. Experience with ERP, MES, PLM, CRM, quality systems, systems integration, project/program management, people management

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

    Raj Mukherjee

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

    Steven Stanley

    Director of Technology for ePromos Promotional Products, Inc.

    Steven Stanley is the Director of Technology for ePromos Promotional Products, Inc.. With over 20 years of software development experience, Steven has spent the last 12 years building internal and external tools for distributors, with a focus on ecommerce and data structures. He is currently a volunteer member of the PPAI Tech Committee.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Product Compliance Panel

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join this panel session as Raj Mukherjee, Nathan Cotter, Michael Plourde, MAS, Nat Bullock, MAS, Allen Casey, Jackie Yount, MAS discuss the latest in product compliance and how IT is an integral department to ensuring product compliance is at the core of your company systems.

    Join this panel session as Raj Mukherjee, Nathan Cotter, Michael Plourde, MAS, Nat Bullock, MAS, Allen Casey, Jackie Yount, MAS discuss the latest in product compliance and how IT is an integral department to ensuring product compliance is at the core of your company systems. 

    Raj Mukherjee (Moderator)

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

    Nathan Cotter

    Vice President of Compliance, Hit Promotional Products, Inc.

    Nathan Cotter is the vice president of compliance at Hit Promotional Products, Inc., ranked among the top 5 promotional product suppliers in the nation.  The compliance team at Hit is comprised of 5 full-time members responsible for product safety, regulatory compliance, and social responsibility throughout a diverse supply chain.  Nathan holds a BA from Monmouth College, is a member of PPAI’s Product Responsibility Action Group and also serves on the QCA Compliance Committee.  

    Michael Plourde, MAS

    Director, Data and Analytics, Geiger

    As a senior business executive, Mike embraces technologies to help companies improve productivity, grow revenues, mitigate risks, and improve customer satisfaction.

    Specifically, he has worked to change the way people and organizations harness technology, e-commerce, leverage data, and integrate customers and vendors.

    As Geiger’s IT Director of Data & Analytics, Mike is responsible for all databases, data analytics, software development, quality assurance, and using technology to create new opportunities for growth. He provides leadership for key technical infrastructure projects
    to help the company stay ahead of its rapid growth expectations in global accounts, creating worldwide promotional programs by working with strategic partnerships to increase global sales while reducing costs and improving client’s experience.

    Nat Bullock, MAS

    Product Responsibility and Global Services Manager, Geiger

    Nat Bullock is the product responsibility and global services manager for Geiger.  Nat is a 2001 graduate of the University of Southern Maine with a Bachelor’s in business administration with a concentration on operations management and was the winner of the 2001 Southern Maine Entrepreneurship Business Plan competition.                                            

    Prior to joining Geiger, Nat was the logistics and purchasing manager for a Fortune 500 manufacturer of technical fabrics where he oversaw production planning for multiple manufacturing locations in the U.S. as well as the purchasing of raw materials from sources in Canada, Asia, Europe, and South America.           

    Nat joined Geiger in 2011 as planning and logistics manager for their manufacturing division and has also held the position of project manager in their IT department before taking on the compliance roll in 2015.  Nat oversees the areas of product compliance as well as logistical compliance for international shipping and hazardous goods shipping and develops compliance related education programs for their sales partners and internal staff.

    Allen Casey

    Manager of Web Services, HALO

    Allen Casey manages the Web Services team at HALO Branded Solutions.  With over 30 years of software development experience, Allen has been with HALO for 7 years focusing on Incentive solutions as well as other web-based platforms supporting the ASI Top 10 Distributor.

    Prior to joining HALO, Allen led development teams at Midas and McDonald’s.  He is a member of the PPAI Technology Committee.

    Jackie Yount, MAS

    Sr. Business Operations Specialist, HALO

    Jackie Yount joined HALO in 2013 and currently serves in the role of Sr. Business Operations Specialist. Her key area of focus is managing product and customer specific compliance requirements for HALO’s diverse client base. Prior to joining HALO, she spent 26 years with the second largest media print fulfillment company in the position of Operations Manager. She holds an A.S. in Business from Sauk Valley College.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Machine Learning Techniques On Real World Problems

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join Raj Mukherjee, Integration Team Lead, Hit Promotional Products as we build a real-world Data Science Model on forecasting time in transit (the time it will take to get the goods on the factory floor) for overseas vendors; Discuss some of the fundamentals of regressions, decision trees and neural networks; Show an application that can detect faces on a video; Show an application using Reinforcement learning that can learn and play a game on its own; Discuss how to deploy some of these models on the cloud and be used as an API.

    Join Raj Mukherjee, Integration Team Lead, Hit Promotional Products as we build a real-world Data Science Model on forecasting time in transit (the time it will take to get the goods on the factory floor) for overseas vendors; Discuss some of the fundamentals of regressions, decision trees and neural networks; Show an application that can detect faces on a video; Show an application using Reinforcement learning that can learn and play a game on its own; Discuss how to deploy some of these models on the cloud and be used as an API.

    Raj Mukherjee

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Are Your Email Campaigns Working? Analyzing the Numbers

    Contains 3 Component(s), Includes Credits Recorded On: 09/25/2020

    It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send.

    It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send. 

    Bille Forman (Moderator)

    Director of Marketing

    Bille began at SAGE in 2007 where she is responsible for the development and execution of marketing and public relations initiatives as well as all corporate tradeshows and events. She graduated from Morningside College in Sioux City, IA with a degree in business administration. She has been a PPAI volunteer for many years and is currently serving on the PPAI Research Committee. She is a lover of technology, marketing, creative people, and being inspired through travel, hard work, coffee and dogs.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Zero Day Attack Case Study (Cyber Incident in Progress)

    Contains 4 Component(s), Includes Credits

    Learn what it is like to experience a cyber-attack as it happened with  Mike Pfeiffer, Vice President of Technology, American Solutions for Business. Walkthrough the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published services levels.

    Learn what it is like to experience a cyber-attack as it happened with  Mike Pfeiffer, Vice President of Technology, American Solutions for Business. Walkthrough the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published services levels.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Virtual Product Responsibility Summit 2020: Agency Alphabet Soup

    Contains 4 Component(s), Includes Credits Recorded On: 09/18/2020

    This session will explain the various regulatory bodies that have some level of oversight on our businesses and identify what they do and how they interact with our industry. We will use the ever-popular PPE category to illustrate the challenges of multiple regulatory jurisdictions. Presented by Cheryl Falvey, Lesley Fair, Dan Solis, and Diane Isbell This session qualifies as a Product Safety Awareness elective session.

    This session will explain the various regulatory bodies that have some level of oversight on our businesses and identify what they do and how they interact with our industry. We will use the ever-popular PPE category to illustrate the challenges of multiple regulatory jurisdictions. Presented by Cheryl Falvey, Crowell and Moring; Speakers: Lesley Fair, FTC; Dan Solis, FDA; Diane Isbell, EPA.  This session qualifies as a Product Safety Awareness elective session.

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    1 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

Canadian Master Advertising Specialist (MAS) Package

  • Canadian Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.