PPAI
Master Advertising Specialist (MAS) Package
The Master Advertising Specialist (MAS) Program requires the completion of all MAS dedicated courses listed below.
In addition, please select 35 MAS level elective credits from the column on the right to complete the elective portion of the MAS.
Once registered, you will find the courses in your Dashboard (My Learning > Content Registered For).
Once all course work is completed there is an application in your Dashboard to complete and submit for processing.
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Contains 16 Product(s)
Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.
The Master Advertising Specialist (MAS) Program requires the following:
- Have a current CAS Certification
- Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
- Complete 35 MAS elective credits
- You will have 1 year from the point of registration to complete the MAS certification package.
- Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application)
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- Non-members - $325
- PPAI Member - $225
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Master Advertising Specialist (MAS) Electives
Once obtained, to keep your certification in good standing, you will need to complete 30 hours of MAS level courses every 3 years and submit the Re-certification Application.
98 Results
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Contains 2 Component(s), Includes Credits
In a world where attention is the ultimate currency, being just "good enough" doesn't cut it. Your competition isn't just the company next door—it's every TikTok trend, Netflix series, and headline-grabbing spectacle out there. Barbie's house, Taylor Swift's Eras Tour, Dunkin's viral collabs—they aren't just products or events; they're experiences that are much bigger than any one individual "thing." In the age of shrinking TV audiences and skyrocketing social media moments, the most talked-about brands win. So, what makes your brand worthy of being talked about? Spoiler: it's not another water bottle. It's friendship bracelets at concerts and charms on Crocs. It's hot pink everywhere — personal, relevant, and unmissable. Your promo gear can be more than "stuff." It can turn customers into walking, talking billboards. This is *your* moment in an industry perfectly positioned to capture the spotlight. Will you level up or settle for forgettable?
In a world where attention is the ultimate currency, being just "good enough" doesn't cut it. Your competition isn't just the company next door—it's every TikTok trend, Netflix series, and headline-grabbing spectacle out there. Barbie's house, Taylor Swift's Eras Tour, Dunkin's viral collabs—they aren't just products or events; they're experiences that are much bigger than any one individual "thing." In the age of shrinking TV audiences and skyrocketing social media moments, the most talked-about brands win. So, what makes your brand worthy of being talked about? Spoiler: it's not another water bottle. It's friendship bracelets at concerts and charms on Crocs. It's hot pink everywhere — personal, relevant, and unmissable. Your promo gear can be more than "stuff." It can turn customers into walking, talking billboards. This is *your* moment in an industry perfectly positioned to capture the spotlight. Will you level up or settle for forgettable?
Kristen Cavallo
Former CEO
MullenLowe Global and The Martin Agency
Kristen is a globally respected leader in the world of branding and advertising. A dynamic speaker, she is known for transformational growth, Leadership development, succession planning, serving as a champion for equity and inclusion, and defending the integrity of original creative ideas. Under Kristen's leadership, The Martin Agency grew 50% in five years, was recognized as Adweek’s U.S. Agency of the Year in '21 and '22, and Ad Age's Agency of the Year in ’23. Martin also made the coveted Fast Company Most Innovative Companies list in ’23 and ’24. Her team was recognized for exceptional leadership across multiple disciplines including creative, PR, new business, and talent & culture, and she was named Virginia Businessperson of the Year. She simultaneously held the position of Global CEO of MullenLowe, where she spearheaded an agency rebrand that united a 55-office global network. In addition to building employee morale, the work was heavilyawarded, winning three Cannes Lions in 2024, including a Gold for Best Rebrand/Refresh of an Agency. During her tenure as Global CEO, six MullenLowe agencies won Agency of the Year in their respective international markets. After 30 years as a strategist and C-Suite leader, she recently retired from the ad industry. She continues to act as a consultant to business leaders and travel to places she’s never been.
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3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Contains 2 Component(s), Includes Credits
Finding the perfect salesperson is just the start. The real challenge? Keeping them engaged, motivated, and consistently performing. In today’s competitive environment, it’s not enough to attract top talent—you need to create an ecosystem where they can thrive and grow. Join our expert panel, moderated by Nicole Rhooms, with insights from leaders like Brittany Frase, Brandon Kennedy and Mykala Goodwin. Together, they’ll unpack the secrets to recruiting top sales talent, building a high-performing team, and retaining the best in the business. Whether you’re looking to hire your first rep or optimize an established team, you’ll walk away with actionable strategies to hit your sales goals and create a culture that keeps your team at the top of their game.
Finding the perfect salesperson is just the start. The real challenge? Keeping them engaged, motivated, and consistently performing. In today’s competitive environment, it’s not enough to attract top talent—you need to create an ecosystem where they can thrive and grow. Join our expert panel, moderated by Nicole Rhooms, with insights from leaders like Brittany Frase, Brandon Kennedy and Mykala Goodwin. Together, they’ll unpack the secrets to recruiting top sales talent, building a high-performing team, and retaining the best in the business. Whether you’re looking to hire your first rep or optimize an established team, you’ll walk away with actionable strategies to hit your sales goals and create a culture that keeps your team at the top of their gam
Brandon Kennedy
President and CEO
BrandCo Marketing
Brandon Kennedy is the Owner, Founder, and President at BrandCo Marketing, and started the company in 2004. Since that time, he joined ASB as a HUB Owner. He has been married to his wife Christina for 20 years, and has a 17-year-old high school senior, Colton. Brandon loves to play golf, basketball and go offshore fishing with his son.
Brittany Frase
VP Sales
Hirsch
Brittany Frase, MAS is the Vice President of Sales for Hirsch with 15 years of experience in the promotional products industry on both the supplier and distributor sides. With a successful track record in sales leadership, Brittany has a passion for leading dynamic teams and mentorship inside and outside of industry. Brittany was named a PPAI 2024 Rising Star, is a Premier Group board member, and volunteers on many industry committees. When she's not working, you can find Brittany corralling her two kids, and if they have a babysitter, you can catch her at a stand-up comedy show.
Mykayla Goodwin
VP, Strategy
OrderMyGear
A self-described professional student, Mykayla Goodwin is the VP of Strategy for OrderMyGear (OMG), an online store platform for selling branded merchandise to groups. As a strategy leader, Mykayla is focused on identifying growth opportunities and guiding company strategy through market research and strategic planning. She also assists with positioning to help the market understand who OMG is, what they do, and how they're different from the rest. Mykayla received an M.B.A. from University of North Carolina Charlotte where she focused on innovation and growth strategy, as well as a B.B.A. in Marketing from Texas State University.
Nicole Rhooms (Moderator)
Human Resources Director
PPAI
Nicole Rhooms is the Human Resources Director for PPAI. She oversees the Human Resources department and develops and implements HR strategies that align with organizational goals. With over 15 years of experience, she has a strong background in talent acquisition, employee engagement, and performance management. She is dedicated to fostering a positive workplace culture and enhancing employee satisfaction. Nicole is passionate about driving initiatives supporting diversity, equity, and inclusion while ensuring compliance with labor laws and regulations. She is dedicated to mentoring emerging leaders and firmly believes in the transformative power of people in organizations.
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3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Contains 2 Component(s), Includes Credits
Expo is more than an event—it’s a launchpad. The way you show up and engage here can set the tone for your entire year. So how are the top companies positioning themselves to thrive in 2025? What do they know that you don’t (yet)? In this special lunch session, you'll hear from top-performing executives from PPAI’s 100 Distributors list. These are the leaders shaping the future of our industry, and they’re pulling back the curtain on the strategies driving their success. From cutting-edge sales tactics to game-changing business trends, they’ll share insights you can use right away. And this isn’t just a sit-back-and-listen kind of session. There’s a lively Q&A where you can ask the tough questions and get straight answers. Plus: lunch! Because big ideas are even better with a good meal. Come ready to learn what it takes to stay ahead, adapt to emerging trends, and make 2025 your most impactful year yet.
Expo is more than an event—it’s a launchpad. The way you show up and engage here can set the tone for your entire year. So how are the top companies positioning themselves to thrive in 2025? What do they know that you don’t (yet)? In this special lunch session, you'll hear from top-performing executives from PPAI’s 100 Distributors list. These are the leaders shaping the future of our industry, and they’re pulling back the curtain on the strategies driving their success. From cutting-edge sales tactics to game-changing business trends, they’ll share insights you can use right away. And this isn’t just a sit-back-and-listen kind of session. There’s a lively Q&A where you can ask the tough questions and get straight answers. Plus: lunch! Because big ideas are even better with a good meal. Come ready to learn what it takes to stay ahead, adapt to emerging trends, and make 2025 your most impactful year yet.
Debbie Abergel
Chief Strategy Officer
Nadel
Debbie Abergel has spent over 25 years shaping the promotional products industry as a visionary leader and trusted mentor. As Chief Strategy Officer at Nadel, she has been a part of the team that has driven the company’s growth, leading the 2022 rebrand and the recent renovation of its headquarters, which has so far garnered two prestigious architectural awards, including the Building of the Year Award from Interior Design magazine. Debbie also leads the Nadel Cares initiative, benefiting organizations like the Assistance League of Los Angeles. Known for her mentorship and advocacy for women and minorities in business.
Debbie’s influence extends beyond her role at Nadel. Among her accolades, she has served various boards including the Dickies Advisory Board and was elected to the Promotional Products Education Foundation’s Board of Trustees in 2018. In 2022, she received the prestigious Counselor Woman of Distinction Award and is a perennial member of Counselor’s Power 50 list.
Jill Albers
Senior Director of Business Development
BDA, Inc.
Jill is a dynamic and accomplished industry executive with over 20 years of expertise in business development, sales, and marketing. Renowned for her ability to cultivate meaningful relationships with some of the world’s largest companies, Jill has a proven track record of driving innovative client programs through creative collaboration and strategic leadership.
Since joining BDA in September 2023 as Senior Director of New Business Development, Jill has continued to excel in building enterprise partnerships and delivering impactful results. Prior to this, she served as Director of Client Success at BAMKO, where she played a pivotal role in managing high-profile client relationships.
Jill’s achievements have earned her industry recognition, including being named to ASI’s Counselor Power 50 List in 2017 and 2018 for her influential work at Shumsky. She was also honored as a PPB Rising Star in 2015. Passionate about giving back to the industry, Jill has held numerous committee and volunteer roles and is dedicated to mentoring the next generation of professionals.
Mitch Mounger
Enterprise Group President
HALO
Mitch brings over 25 years of industry experience as both a successful entrepreneur and a respected business leader. He currently serves as the President of HALO’s Enterprise Business, where he oversees teams that provide innovative solutions and activate brands globally for Fortune 500 and high-growth companies. As an integral member of HALO's executive team, Mitch plays a pivotal role in advancing the company’s growth strategy, developing innovative solutions for clients, and leading business teams. Prior to his current role, he was the founder and CEO of Sunrise Identity, a Seattle-based firm he led for over 20 years until its acquisition by HALO in 2018. Under Mitch's leadership, Sunrise Identity grew into one of the most innovative and largest firms in the industry, propelled by the company's commitment to branded merchandise solutions, product sourcing, and development. Mitch currently resides in Seattle, WA.
Danny Rosin (Moderator)
Co-President
Brand Fuel
Danny Rosin is co-owner of Brand Fuel, a Raleigh-based distributor that is a proud certified B Corp. He serves on the PPAI board and will be chair in 2026. He is the co-founder of Band Together, a nonprofit that has donated $15 million to nonprofits through live music experiences. He serves on the board of A Place at The Table, a “pay what you can” café and is advisor to Gabi’s Pals, a nonprofit that empowers people with special abilities through fulfillment programming. He is also the co-founder of these social impact orgs: PromoKitchen, PromoCares, Reciprocity Road and Operation Smile International’s Student Programs. Danny was recognized with the Ted Olden Humanitarian Award in 2023. He is married with two teenage daughters and has come to grips with the idea that well-behaved women rarely make history.
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Contains 2 Component(s), Includes Credits
We all have a vision of what could be—the business we want, the life we imagine. But the tricky part? Getting from here to there. That gap, the one between today’s reality and tomorrow’s possibilities, isn’t just going to close itself. It takes clarity, intention, and a plan. In this session, you’ll roll up your sleeves and dig into a GAP analysis, uncovering what’s holding you back and what’s needed to move forward. With a planning resource guide in hand, you’ll map out a transformative vision for your business and your life—and, more importantly, the steps to get there. Because big changes don’t just happen. They’re built.
We all have a vision of what could be—the business we want, the life we imagine. But the tricky part? Getting from here to there. That gap, the one between today’s reality and tomorrow’s possibilities, isn’t just going to close itself. It takes clarity, intention, and a plan.
In this session, you’ll roll up your sleeves and dig into a GAP analysis, uncovering what’s holding you back and what’s needed to move forward. With a planning resource guide in hand, you’ll map out a transformative vision for your business and your life—and, more importantly, the steps to get there. Because big changes don’t just happen. They’re built.
Meg Erber
Director of Sales, Proforma
Proforma
Meg Erber is a visionary leader in the promotional products industry, bringing over two decades of expertise in driving growth, ethical business practices, and community engagement. As Director of Sales at Proforma, she empowers distributor owners to achieve exponential success through innovative strategies and a people-centered approach. Known for her work on the PromoCares board and as co-creator of the 4Good events, Meg has spearheaded initiatives that unite promotional product leaders and community advocates in support of meaningful, socially responsible causes. To date, 4 Good Events has raised over $350K and changed so many lives for good!
In addition to her industry influence, Meg co-hosts Branding Banter, where she shares insights on the latest trends and challenges in promotional products. Beyond the industry, she serves on the boards of the Moosehead Region Land Trust and Harford’s Point Association in Maine, focusing on land conservation and preserving natural resources for future generations. Through every role, Meg exemplifies a commitment to community, sustainability, and a shared vision for positive impact within and beyond the promotional products space.
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Contains 2 Component(s), Includes Credits
Join Dawn Olds and Ellen Tucker in this PPAI Regional Benefits & Legislative Agenda
Join Dawn Olds and Ellen Tucker in this PPAI Regional Benefits & Legislative Agenda
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Contains 2 Component(s), Includes Credits
In a diverse industry with organizations of all sizes and professionals at every level, our collective efforts can lead to significant impact. This session explores actionable strategies for leveraging our strengths to drive change and elevate the industry.
In a diverse industry with organizations of all sizes and professionals at every level, our collective efforts can lead to significant impact. This session explores actionable strategies for leveraging our strengths to drive change and elevate the industry.
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Contains 2 Component(s), Includes Credits
Join PPAI board member Karie Cowden, MAS, as she explores how your diverse roles in the promotional industry can shape a purposeful leadership style. Learn to leverage your experiences to lead with intention and create a meaningful impact through purpose-driven leadership.
Join PPAI board member Karie Cowden, MAS, as she explores how your diverse roles in the promotional industry can shape a purposeful leadership style. Learn to leverage your experiences to lead with intention and create a meaningful impact through purpose-driven leadership.
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Contains 2 Component(s), Includes Credits
This session will go over the goals of board members and how they can bring value to the industry.
This session will go over the goals of board members and how they can bring value to the industry.
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Contains 2 Component(s), Includes Credits
Leadership extends beyond authority; it's about inspiring others. This session will provide actionable tips for transforming from a manager into a leader who motivates others willingly. You will explore the magnetic qualities that define inspiring leaders and learn how to nurture these traits within yourself. Additionally, you will learn how to identify what people do best and align them with the right roles to achieve maximum impact within your association or organization.
Leadership extends beyond authority; it's about inspiring others. This session will provide actionable tips for transforming from a manager into a leader who motivates others willingly. You will explore the magnetic qualities that define inspiring leaders and learn how to nurture these traits within yourself. Additionally, you will learn how to identify what people do best and align them with the right roles to achieve maximum impact within your association or organization.
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Contains 2 Component(s), Includes Credits
This session will cover how to integrate risk assessment and hazard analysis into the design and manufacturing process, highlighting the differences between compliance and product safety. Learn when to involve outside experts or labs and understand the key distinctions between designing new products and evaluating existing ones. Explore why compliance doesn’t always guarantee safety and how to empower your compliance team to make critical decisions, including saying no when necessary.
This session will cover how to integrate risk assessment and hazard analysis into the design and manufacturing process, highlighting the differences between compliance and product safety. Learn when to involve outside experts or labs and understand the key distinctions between designing new products and evaluating existing ones. Explore why compliance doesn’t always guarantee safety and how to empower your compliance team to make critical decisions, including saying no when necessary.
Lenny Polkakoff
Lenny Polakoff is the executive vice president of Zagwear, a global merchandise and custom premium agency with offices across the United States, London and Hong Kong servicing multinational clients in more than 40 markets. Over the past 20 years, Lenny has developed and implemented Zagwear’s internal product and factory compliance program and currently oversees and ensures adherence to the more than 15 client specific Zagwear programs. Lenny has also played an integral role in the procedural development of several Fortune 500 premium compliance programs. Lenny holds a BA in psychology from Quinnipiac University and is a member of PPAI’s Product Responsibility Action Group.
1 Point
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- Non-members - $100
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Contains 2 Component(s), Includes Credits
This session will explore how life cycle assessments (LCAs) and data-driven decision-making can shape sustainability efforts in the promotional products industry. Attendees will learn how to use impact reports to drive meaningful change and discover strategies to maximize positive impact at both personal and company levels.
This session will explore how life cycle assessments (LCAs) and data-driven decision-making can shape sustainability efforts in the promotional products industry. Attendees will learn how to use impact reports to drive meaningful change and discover strategies to maximize positive impact at both personal and company levels.
Elizabeth Wimbush
Director of Sustainability & Responsibility
PPAI
Elizabeth Wimbush is PPAI’s first ever Director of Sustainability & Responsibility. Prior to joining PPAI, Elizabeth was the Vice President of Supply Chain and Sustainability for distributor Genumark. She had started with the company in 2020 as the Director of Supply Chain.
Elizabeth is a value-oriented professional with a diverse range of experience that prioritizes ethical and sustainable business growth, spanning 20 years. Organically influencing positive change from the ground up in organizations is the name of her game.
Most of her free time is spent with her two dogs, riding her motorcycle, hiking or swimming. On the road or in the woods, alone or with friends, “I’m never bored when I’m out in nature,” she says.
1 Point
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Contains 2 Component(s), Includes Credits
In today's rapidly evolving market, sustainability is no longer a choice—it's a business imperative. This session explores how to secure leadership support for sustainability initiatives by aligning them with business goals. We'll discuss strategies to identify and mitigate risks in a changing regulatory and consumer landscape and highlight the growing importance of sustainability in driving business development. Learn how to leverage sustainable practices to fuel growth, adapt to shifts in consumer expectations, and open new opportunities.
In today's rapidly evolving market, sustainability is no longer a choice—it's a business imperative. This session explores how to secure leadership support for sustainability initiatives by aligning them with business goals. We'll discuss strategies to identify and mitigate risks in a changing regulatory and consumer landscape and highlight the growing importance of sustainability in driving business development. Learn how to leverage sustainable practices to fuel growth, adapt to shifts in consumer expectations, and open new opportunities.
Terry McGuire, CAS
Senior VP of Marketing
Mr. McGuire joined HALO Branded Solutions in 1999 as Vice President, Marketing and Sales Support. Mr. McGuire has over 25 years of promotional products experience. Prior to joining HALO Branded Solutions, Mr. McGuire held executive business development and marketing positions with industry manufacturers. Mr. McGuire holds a BA in Communications from Central College.
1 Point
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Contains 2 Component(s), Includes Credits
Being prepared for product incidents and recalls is essential for suppliers and distributors. This session will cover proactive steps to take before an incident occurs, how to respond when you receive a notice, and your key responsibilities. Learn how to communicate effectively with customers, avoid common pitfalls, and manage potential conflicts of interest.
Being prepared for product incidents and recalls is essential for suppliers and distributors. This session will cover proactive steps to take before an incident occurs, how to respond when you receive a notice, and your key responsibilities. Learn how to communicate effectively with customers, avoid common pitfalls, and manage potential conflicts of interest.
Neal Cohen
Attorney
Neal Cohen Law, LLC
Neal Cohen is a product safety attorney who serves as a trusted advisor and steady hand for companies developing and launching new products or dealing with crises and product recalls. Neal specializes in regulatory compliance, hazard analysis, warnings, instructions, import investigations, consumer reports and claims, government investigations, mandatory government reporting, product recalls, crisis communications, and more. Neal is well-known in the product safety community as an active volunteer in product standards development with ASTM International, a frequent speaker and collaborator in the International Consumer Product Safety and Health Organization (ICPHSO), and as a thought leader concerning the present and the future direction of product safety.
A recipient of the CPSC Chairman’s Award, Neal has previously served in multiple senior roles within the U.S Consumer Product Safety Commission (CPSC). The agency’s first Small Business Ombudsman, Neal knows the agency inside and out and was the creator and lead author of CPSC’s Regulatory Robot at business.cpsc.gov, now available in seven languages. In addition to serving as the Senior Legal Advisor in the CPSC Office of Compliance and as an enforcement attorney in the Office of General Counsel, Neal has also been called upon to represent the CPSC in testimony before Congress.
Prior to joining CPSC, Neal was a courtroom attorney trying complex felony cases before juries in New York City. Neal now gets his fix of courtroom drama by performing in community theater and doing exciting presentations on regulations and product safety! Neal is a graduate with honors from the Emory University School of Law and with distinction from Swarthmore College.
Based in Washington, D.C., Neal can be reached via email at neal@nealcohenlaw.com and can also be found providing updates on LinkedIn.
Rick Brenner
1 Point
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Contains 2 Component(s), Includes Credits
Conscious consumers are demanding more than just great products; they want brands that resonate with their ethical and sustainable values. Embedding responsible practices from the inception not only aligns your brand with consumer demands but also drives long-term profitability by reducing risks and fostering customer loyalty. In this session, we navigate the process of integrating responsible operations into your sourcing processes, empowering you to seamlessly weave sustainability and social compliance into your brand’s DNA.
Conscious consumers are demanding more than just great products; they want brands that resonate with their ethical and sustainable values. Embedding responsible practices from the inception not only aligns your brand with consumer demands but also drives long-term profitability by reducing risks and fostering customer loyalty. In this session, we navigate the process of integrating responsible operations into your sourcing processes, empowering you to seamlessly weave sustainability and social compliance into your brand’s DNA.
1 Point
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Contains 2 Component(s), Includes Credits
Panelists will define circularity and explore how extending product lifecycles can drive business growth. They’ll share examples of circular systems, discuss scaling challenges, and highlight tools and opportunities for the promotional products industry to help end-users meet sustainability goals.
Panelists will define circularity and explore how extending product lifecycles can drive business growth. >span class="NormalTextRun SCXW230749591 BCX8" data-ccp-parastyle="Normal (Web)"> share examples of circular systems, discuss scaling challenges, and highlight tools and opportunities for the promotional products industry to help end-users meet sustainability goals.
Emily Gigot
Senior Sustainability Manager
SanMar
As the senior sustainability manager, Emily Gigot works to ensure that all SanMar products are produced in compliance with the highest social and environmental standards. She believes that business done well has the power to do good, and joined SanMar in 2016 to see that vision through. Her mission is to have a positive impact in the communities where SanMar does business and minimize environmental impacts in the apparel supply chain. With diverse experience spanning apparel, international community development and sustainability, she’s a Pacific Northwesterner who’s happy to be back in Seattle after years living and working in Los Angeles, Thailand and Peru. She holds an MBA in sustainable business from Presidio Graduate School and a BA in diplomacy and world affairs from Occidental College.
1 Point
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2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Non-members - $100
- PPAI Member - $100
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Contains 2 Component(s), Includes Credits
How to leverage technology in your sustainability claims, including getting verified ESG data to end users. Case study with how Aware has worked with Gemline to successfully implement their solution.
How to leverage technology in your sustainability claims, including getting verified ESG data to end users. Case study with how Aware has worked with Gemline to successfully implement their solution.
Lindsey Davis, MAS
MAS, Director, Sales and Professional Development
PPAI
Lindsey is the Director, Sales and Professional Development at PPAI. She is also responsible for Promotional Products Work Expo, and the overall PPW initiative. Lindsey’s focus is on growing and supporting PPAI’s goal to educate advertisers and buyers on the effectiveness and influence of promotional products as part of an overall marketing and branding strategy.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Non-members - $100
- PPAI Member - $100
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Contains 2 Component(s), Includes Credits
Representatives from FLA and Amfori will discuss the pressing issues of child and forced labor in North American supply chains. This session will explore due diligence practices and strategies specific to the promotional products industry for mitigating risks related to modern slavery.
Representatives from FLA and Amfori will discuss the pressing issues of child and forced labor in North American supply chains. This session will explore due diligence practices and strategies specific to the promotional products industry for mitigating risks related to modern slavery.
Kelli Hoggle
Network Representative, US and Canada
Amfori
Kelli Hoggle is the Network Representative, USA & Canada for the European business association, amfori – Trade with Purpose. amfori represents over 2,500 member companies from various sectors and their 50k+ factories and farms. Through amfori, member companies improve social and environmental performance throughout their value chains by participating in amfori BSCI and BEPI. Kelli has been with amfori for 7 years and has grown the North American network from under 10 members to now over 150, including the world’s largest retailers.
Previously Kelli worked at WRAP as the Sr. Compliance Manager. She has 10 years’ experience of working with companies to improve social working conditions in their supply chains. Operating in various sectors, Kelli has partnered closely with consumer goods companies, factories, farms, governmental organizations, and service providers with a mission to promote worker wellbeing and environmental sustainability. Kelli resides in Seattle, WA.
Brianna Mazze
Vice President, Compliance & Sustainability
St. Regis Group
Brianna Mazze, VP of Compliance & Sustainability at St. Regis Group, is a passionate advocate for the planet, people, and animals, with extensive expertise in corporate sustainability. She combines a strong background in regulatory compliance with a deep commitment to advancing responsible environmental practices. In her role at St Regis Group, Brianna is leading the company's journey to net zero by developing innovative decarbonization strategies and establishing measurable goals for progress. Outside of work, she is a dedicated dog rescuer and an active volunteer for non-profits focused on animal welfare and environmental causes.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Non-members - $100
- PPAI Member - $100
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Contains 2 Component(s), Includes Credits
This session will debunk common myths in sustainable product and supply chains, drawing on over two decades of experience from the apparel and footwear industries. Learn how Bluesign helps companies like Storm Creek focus on impactful sustainability efforts and avoid common pitfalls. The discussion will provide actionable insights on brand development, supply chain accountability, and staying ahead of evolving regulations.
This session will debunk common myths in sustainable product and supply chains, drawing on over two decades of experience from the apparel and footwear industries. Learn how Bluesign helps companies like Storm Creek focus on impactful sustainability efforts and avoid common pitfalls. The discussion will provide actionable insights on brand development, supply chain accountability, and staying ahead of evolving regulations.
Doug Jackson
President
Doug has been making high-quality technical outdoor apparel for nearly three decades. After starting his apparel career in the skiwear and retail sectors, Doug noticed a need for high quality, high value outerwear in the promotional products industry – so that became his focus in 1995. Dubbed “Jacket Jackson” by his peers and customers, he demonstrates a relentless pursuit of apparel that fits, works, looks great and is priced right.
Throughout his career, Doug has traveled the world finding the best technical fabrics and apparel innovations, along with building valuable factory partnerships. This masters-level knowledge of apparel from initial design/ideation to finished garments gives him a 360-degree understanding of what it takes to make best-in-class product. Over the years, he’s built many outdoor apparel brands as well as private label offerings, and in 2006 he launched the Storm Creek brand. As president of and co-owner of Storm Creek, he is the company’s product visionary and sourcing strategist.
Denise Taschereau
CEO
Denise Taschereau launched Fairware after realizing how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Previously, Taschereau oversaw the Mountain Equipment Co-op’s national environmental programs, community grant-making, and ethical sourcing programs, and wrote their award-winning first Sustainability Report. She is currently a board member of PromoCares, an industry group driving awareness and education around sustainability issues in the promotional products industry.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Non-members - $100
- PPAI Member - $100
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Contains 2 Component(s), Includes Credits
This session will offer a brief overview of PFAS, key state laws, and a federal reporting requirement. The presenter will discuss strategies for mitigating risk and ensuring compliance within the supply chain.
This session will offer a brief overview of PFAS, key state laws, and a federal reporting requirement. The presenter will discuss strategies for mitigating risk and ensuring compliance within the supply chain.
Chase Dressman
Attorney
Taft Stettinius and Hollister LLP
Chase Dressman is a leader of Taft's Cincinnati Environmental Group. He frequently creates, manages, and negotiates portfolios of regulatory and commercial contracts for national and international companies, with an emphasis on prompt turnaround times and business-oriented solutions. A significant portion of Chase’s practice involves representing companies in the pesticide industry, including manufacturers and distributors of agricultural, conventional, and anti-microbial pesticide products. Chase is an alumnus of Leadership Northern Kentucky (Class of 2013) and Cincinnati Academy of Leadership for Lawyers (Class 21). He frequently writes and presents on significant environmental matters and issues. He currently serves as the general counsel for the Greater Cincinnati Hazmat Unit, where he provides legal counsel to local fire, emergency, and other first responders. Chase received his undergraduate degree, cum laude, with honors, from Xavier University and earned his J.D., cum laude, from the University of Kentucky College of Law, where he was a member of the Kentucky Law Journal, Moot Court, and was selected to and competed on the National Moot Court team. Chase is a life-long resident of the Greater Cincinnati area, where he lives with his wife and children.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Non-members - $100
- PPAI Member - $100
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Contains 2 Component(s), Includes Credits
This session will cover the fundamentals of carbon accounting, focusing on the key factors that contribute to carbon footprints in business operations and products. Attendees will learn practical strategies for reducing emissions and discover how carbon accounting can boost brand reputation and meet customer expectations.
This session will cover the fundamentals of carbon accounting, focusing on the key factors that contribute to carbon footprints in business operations and products. Attendees will learn practical strategies for reducing emissions and discover how carbon accounting can boost brand reputation and meet customer expectations.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Non-members - $100
- PPAI Member - $100
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Canadian Master Advertising Specialist (MAS) Package
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Contains 16 Product(s)
In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.
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- Non-members - $325
- PPAI Member - $225
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