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Master Advertising Specialist (MAS)

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THE MASTER ADVERTISING SPECIALIST (MAS) PROGRAM REQUIRES THE FOLLOWING:

  1. Have a current CAS Certification
  2. Complete all dedicated courses and their quizzes
  3. Complete 35 MAS elective credits
  4. Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application)


Master Advertising Specialist (MAS) Package

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The Master Advertising Specialist (MAS) Program requires the completion of all of the MAS Required courses.

Once you choose the MAS Package, it will register you for all the required courses at one time and it includes your MAS application as well.  

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    The Master Advertising Specialist (MAS) Program requires the following: Have a current CAS Certification Complete all dedicated courses and their quizzes Complete 35 MAS elective credits Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application)

    The Master Advertising Specialist (MAS) Program requires the following:

    Have a current CAS Certification 

    Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Complete 35 MAS elective credits 

    Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



Master Advertising Specialist (MAS) Electives

Please select your electives from the following list: 

225 Results

  • Tips for Hiring and Retaining Top Talent In a Tight Labor Market

    Contains 3 Component(s), Includes Credits Includes a Live Event on 10/02/2019 at 1:00 PM (CDT)

    Where can you find top talent these days? What are the best screening and interviewing techniques? How can you avoid dreaded and costly mis-hires? What’s the best way to ensure that your new hire will be successful in his or her job? This presentation by Claudia St. John offers best-in-class recruiting strategies and people management practices to help companies be more successful in talent acquisition and retention. Outcomes – Session Attendees will: • Learn tips and tricks that recruiters use in finding and screening job candidates • Discover ways to improve their own interviewing skills • Gain insight and understanding to help improve employee engagement and retention, particularly during the critical first 45 days of employment

    Where can you find top talent these days? What are the best screening and interviewing techniques? How can you avoid dreaded and costly mis-hires? What’s the best way to ensure that your new hire will be successful in his or her job? This presentation by Claudia St. John offers best-in-class recruiting strategies and people management practices to help companies be more successful in talent acquisition and retention.

    Outcomes – Session Attendees will:
    • Learn tips and tricks that recruiters use in finding and screening job candidates
    • Discover ways to improve their own interviewing skills
    • Gain insight and understanding to help improve employee engagement and retention, particularly during the critical first 45 days of employment

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Business Transition and Succession Planning

    Contains 3 Component(s), Includes Credits Includes a Live Event on 09/25/2019 at 1:00 PM (CDT)

    This webinar is designed to help business owners achieve more successful transitions, such as changes in ownership and management. According to the Small Business Administration, over the next five years, more than 40 percent of privately-owned companies will transition, with poor planning as the main reason for doing so. Succession planning is an unfamiliar challenge for most business owners, especially when family is involved. Having a plan in place can be extraordinarily valuable in relieving the uncertainties caused by not knowing how to proceed, or the impact succession can have on employees, family relationships and even your own financial security. Webinar participants will learn valuable information to help business owners identify actions to begin minimizing their risks, increasing value and improving the outcome of their transition. You will learn what transition readiness is, why it matters and how to improve your personal and business outcomes.

    This webinar is designed to help business owners achieve more successful transitions, such as changes in ownership and management. According to the Small Business Administration, over the next five years, more than 40 percent of privately-owned companies will transition, with poor planning as the main reason for doing so.
    Succession planning is an unfamiliar challenge for most business owners, especially when family is involved. Having a plan in place can be extraordinarily valuable in relieving the uncertainties caused by not knowing how to proceed, or the impact succession can have on employees, family relationships and even your own financial security. Webinar participants will learn valuable information to help business owners identify actions to begin minimizing their risks, increasing value and improving the outcome of their transition. You will learn what transition readiness is, why it matters and how to improve your personal and business outcomes.

    Participants will be guided through several questions:

    •    What are your possible exit strategies and how will you get there?

    •    Why is succession planning a process, not an event?

    •    What are the major factors and long-term objectives that you, as a business owner, need to consider when transitioning your business?

    •    How do I ensure a business transition will provide you with an income stream during retirement?

    •    What is your business’s worth and why is an independent, objective valuation of your business important?

    •    Congratulations! You have successfully transitioned your business. What do you do now?

    Greg Lewis

    Family Business Consultant

    Greg Lewis is a family business consultant at The Tennessee Center for Family Business in Nashville, Tennessee. Lewis’s passion is helping one family at a time deal with the unique challenges of working together in a family business and planning for a successful transition. Lewis has over 25 years of experience working in his own family businesses. His personal experience in building and leading family businesses makes him a valuable resource to family business executives who want to become more effective leaders as they deal with the unique mix of family and non-family team members, values, culture and processes in which their family business operates.

    Drawing on his background as an entrepreneur and leadership trainer, Lewis has provided family business executives the opportunity to share their unique challenges in a secure and objective environment, helping them to lead well and maximize their potential. He has helped families create a climate where members of the family can do what they enjoy most and contribute to the success of their company. His clients work in a variety of industries including manufacturing, transportation, supply chain, nonprofit, retail, health care and farming.

    Lewis received his bachelor’s degree from the University of Tennessee Knoxville and holds leadership certifications from the Keller Graduate School of Management at Northwestern University and the Center for Association Leadership in Washington, D.C. He is a certified trainer with the Ken Blanchard Companies in Situational Leadership II, the most-taught leadership model in the world.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Safety of Battery-Powered and Laser-Embedded Devices in the Home and Workplace

    Contains 3 Component(s), Includes Credits Includes a Live Event on 07/31/2019 at 1:00 PM (CDT)

    Battery safety has become critical as mobility becomes a requirement for common devices used in the home and in the workplace. As the market learns and evolves from past incidences in the field, battery requirements have also been keeping up in addressing potential hazards and risks. As manufacturers develop products for home and the workplace, it becomes most critical that proper battery evaluations are conducted referencing the proper industry standards for batteries as a component and as it operates safely with the end product. Use of lasers in end products can present hazards and concerns for consumers. We will cover basics of laser safety compliance. This session will qualify as an elective for the Product Safety Awareness initiative.

    Battery safety has become critical as mobility becomes a requirement for common devices used in the home and in the workplace. As the market learns and evolves from past incidences in the field, battery requirements have also been keeping up in addressing potential hazards and risks. As manufacturers develop products for home and the workplace, it becomes most critical that proper battery evaluations are conducted referencing the proper industry standards for batteries as a component and as it operates safely with the end product. Use of lasers in end products can present hazards and concerns for consumers. We will cover basics of laser safety compliance.

    In this webinar, we will cover
    • Current battery cell and pack standards and requirements used in consumer products both at home and at work
    • A general overview of how battery cell and pack standards are applied in end-product safety standards
    • An update on recently announced requirements from Occupational Safety and Health Administration
    • Basics of laser safety


    This session will qualify as an elective for the Product Safety Awareness initiative.

    Michael Sakamoto

    senior global business development manager for UL

    Michael Sakamoto is the senior global business development manager for UL, a global accredited compliance testing and certification company. He manages the development of global services with focus on consumer product safety.  He has been with UL for nine years and brings a commercial and business development background from working at Sony Electronics for over 15 years managing sales distribution, supply chain and logistics. Current projects include development of programs to certify and test batteries and battery-powered devices such as electronic cigarettes, e-bikes, hoverboards, and certification and testing laser products for optical radiation safety.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: How To Achieve A Positive And Happy Life

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    What REALLY makes people happy? Just what are the secrets to living a happy life? This interactive session with Mary Ellen Sokalski, MAS, will have you understanding what these secrets are and how you can connect them to your life. You'll also have the chance to reflect on the big goals and dreams (and little ones, too) that you have in your life, and what you can do to make them a reality. When you leave this session, you will have a basic road map to living the life you always wanted, with a plan for your future happiness.

    What REALLY makes people happy? Just what are the secrets to living a happy life? This interactive session with Mary Ellen Sokalski, MAS, will have you understanding what these secrets are and how you can connect them to your life. You'll also have the chance to reflect on the big goals and dreams (and little ones, too) that you have in your life, and what you can do to make them a reality. When you leave this session, you will have a basic road map to living the life you always wanted, with a plan for your future happiness.

    Mary Ellen Sokalski, MAS

    Owner

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Creating Relevance With Self-Promotions

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    This seminar with Cliff Quicksell, MAS+ will unveil the importance of having all your self-promotions targeted, relevant and engaging. Doing this will maximize your return rate. Numerous target-driven case histories will be shared and discussed; you will see the relevance, how they worked, the thought process behind the piece and discover the amazing response rates that many have enjoyed.

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Defeating Marketplace Disruptors

    Contains 3 Component(s), Includes Credits

    How to defeat marketplace disruptors, earn more sales and win more business. The barbarians of disruption are at the gate and they want your customers and market share. So, what are you going to do? In this program, discussions include marketing strategies that will defeat marketplace disruptors, prevent competitors from stealing your customers and ways to capitalize and profit from new marketplace changes.

    How to defeat marketplace disruptors, earn more sales and win more business. The barbarians of disruption are at the gate and they want your customers and market share. So, what are you going to do? In this program, discussions include marketing strategies that will defeat marketplace disruptors, prevent competitors from stealing your customers and ways to capitalize and profit from new marketplace changes.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Attrition Control And Forecasting

    Contains 3 Component(s), Includes Credits

    Did you know that in technical sales, 25 to 40 percent of the revenue you enjoyed last year will not be repeated this year? Regardless of the underlying reason, sales attrition happens. But unless you become aware of, accurately measure and account for and manage sales attrition, you will never achieve forecasting excellence. Join Vince DiCecco of Your Personal Business Trainer, Inc. as he introduces and discusses why attrition awareness and control is vital to the growth of your business.

    Did you know that in technical sales, 25 to 40 percent of the revenue  you enjoyed last year will not be repeated this year? Regardless of the underlying reason, sales attrition happens. But unless you become aware of, accurately measure and account for and manage sales attrition, you will never achieve forecasting excellence. Join Vince DiCecco of Your Personal Business Trainer, Inc. as he introduces and discusses why attrition awareness and control is vital to the growth of your business.

    Vince DiCecco

    Business Coach, Founder, and Owner

    Vince DiCecco is a dynamic and sought-after business coach and seminar leader with a unique yet practical perspective on the art and science of selling, strategic planning, business development, and leadership and management subjects. As the founder and owner of the metro Atlanta-based consultancy, Your Personal Business Trainer, Inc., Vince sparks the kind of passion within his client business owners and sales professionals that creates customer delight and loyalty, sharpens their competitive edge and delivers double-digit gains in profitability to an organization’s bottom line.

    As an award-winning professional with over 36 years of roll-up-your-sleeves experience in training, sales and marketing, Vince has made significant contributions to the success of two Fortune 200 companies, the United States Coast Guard and numerous small- to mid-sized businesses. He has been a presenting speaker at many industry expos—including SGIA—and is a monthly columnist and featured author for several trade publications—including Awards & Engraving magazine.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: 8 Steps To Capture Your Creativity

    Contains 3 Component(s), Includes Credits Recorded On: 06/04/2019

    So, you have a handful of ideas, which have been scribbled onto about 87 sticky notes that are stuck onto the walls or tucked away in your office. How do you store those ideas in one area, so you can reference back to them when you've hit a roadblock in a project? This workshop will introduce eight key steps designed to help you take your ideas and mold them into something tangible and useful. You have six seconds to capture an idea, and once it’s gone, it’s gone. Learn the techniques that will make to you a marketing genius!

    So, you have a handful of ideas, which have been scribbled onto about 87 sticky notes that are stuck onto the walls or tucked away in your office. How do you store those ideas in one area, so you can reference back to them when you've hit a roadblock in a project? This workshop will introduce eight key steps designed to help you take your ideas and mold them into something tangible and useful. You have six seconds to capture an idea, and once it’s gone, it’s gone.  Learn the techniques that will make to you a marketing genius!

    Cliff Quicksell, MAS+

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recpient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Going Out For Business

    Contains 3 Component(s), Includes Credits

    A major difference between a salesperson and a sales professional is their approach to the sales process. Salespeople have been perceived as pushy, self-centered and even dishonest. With that in mind, many good-intentioned people in sales often restrain their actions when communicating with prospects to avoid being overly aggressive. Consequently, many underdeveloped sales superstars entirely forgo opportunities that could and should be initiated by being satisfied with sales that come to them exclusively via inbound calls and long-term clients with whom they have an existing relationship. Successful sales professionals master the art of assertiveness without aggression, particularly in opening sales conversation and follow-up, which is precisely the message in this module presented from both a conceptual and proven-effective, technique-based perspective. With a focus on comfortable skills refinement tips that drive incremental revenue in addition to incoming revenue, this presentation with Diane Ciotta results in improved confidence levels that impact overall success.

    A major difference between a salesperson and a sales professional is their approach to the sales process. Salespeople have been perceived as pushy, self-centered and even dishonest. With that in mind, many good-intentioned people in sales often restrain their actions when communicating with prospects to avoid being overly aggressive. Consequently, many underdeveloped sales superstars entirely forgo opportunities that could and should be initiated by being satisfied with sales that come to them exclusively via inbound calls and long-term clients with whom they have an existing relationship. Successful sales professionals master the art of assertiveness without aggression, particularly in opening sales conversation and follow-up, which is precisely the message in this module presented from both a conceptual and proven-effective, technique-based perspective. With a focus on comfortable skills refinement tips that drive incremental revenue in addition to incoming revenue, this presentation with Diane Ciotta results in improved confidence levels that impact overall success.

    Diane Ciotta

    Author, speaker and sales trainer

    Diane Ciotta established Training Classics in 1989 as a sales refinement company committed to teaching integrity-based selling techniques. Since then, she has influenced thousands of sales professionals through her high-energy skills enhancement seminars, and has diversified her company as the Keynote Effect. Ciotta is the author of Shut-up & Sell!, and has contributed to numerous publications.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Hire Right With Behavior-Based Interviewing

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2019

    Have you ever hired someone only to discover, a few months later, that they’re not the right person for the job? Imagine the impact that poor employee selection has on customers and coworkers, as well as the potential legal implications, rehiring costs and damage to the company’s reputation. The challenge of interviewing is we often only scratch the surface of a candidate’s potential, relying on resumes, appearance, LinkedIn endorsements and references. The good news is there’s a way to dig deeper using a behavioral interview technique that allows the candidate to lead the conversation. Join Julie Kwan for this session to learn how behavior-based interviewing can uncover the right employee for your company.

    Have you ever hired someone only to discover, a few months later, that they’re not the right person for the job? Imagine the impact that poor employee selection has on customers and coworkers, as well as the potential legal implications, rehiring costs and damage to the company’s reputation. The challenge of interviewing is we often only scratch the surface of a candidate’s potential, relying on resumes, appearance, LinkedIn endorsements and references. The good news is there’s a way to dig deeper using a behavioral interview technique that allows the candidate to lead the conversation. Join Julie Kwan for this session to learn how behavior-based interviewing can uncover the right employee for your company.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: SEO Separating Fact From Fiction

    Contains 3 Component(s), Includes Credits

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results; there is an art and a science (and some luck) to optimizing your online presence. In the old days it was easy enough to slap a few keywords and meta tags onto your site and you'd magically appear in the search results. These days, with thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. If you've historically used your website as a portfolio or a simple product research solution and are interested in pushing more customers to place their own orders electronically, there are a few key facts to consider. In this session David Shultz will discuss the basics of optimizing your website, including “good” content and proper URL/page structure, how to narrow the focus of your site so you aren't displaying the same products as your competitors, how to choose categories or niche industries that will allow you to more easily compete, and how to leverage social media, video and blogs to optimize your website's rank. Shultz will also take a look at the tools available to help you analyze your efforts and retool your strategy where necessary.

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results; there is an art and a science (and some luck) to optimizing your online presence. In the old days it was easy enough to slap a few keywords and meta tags onto your site and you'd magically appear in the search results. These days, with thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. If you've historically used your website as a portfolio or a simple product research solution and are interested in pushing more customers to place their own orders electronically, there are a few key facts to consider. In this session David Shultz will discuss the basics of optimizing your website, including  “good” content and proper URL/page structure, how to narrow the focus of your site so you aren't displaying the same products as your competitors, how to choose categories or niche industries that will allow you to more easily compete, and how to leverage social media, video and blogs to optimize your website's rank. Shultz will also take a look at the tools available to help you analyze your efforts and retool your strategy where necessary.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Embrace Diversity To Grow Your Business

    Contains 3 Component(s), Includes Credits

    It’s been said that we need more diversity in the promotional products industry. Diversity exists in our industry, but it may not be apparent in our customers or workforce. What’s the differentiator? Inclusion. In this session, Julie Kwan will discuss what you can do to foster an inclusive environment that attracts diverse customers and employees.

    It’s been said that we need more diversity in the promotional products industry. Diversity exists in our industry, but it may not be apparent in our customers or workforce. What’s the differentiator? Inclusion. In this session, Julie Kwan will discuss what you can do to foster an inclusive environment that attracts diverse customers and employees.

    Julie Kwan

    Diversity and Learning Engagement Manager

    Julie is the manager of diversity and learning engagement at PPAI. She has over 10 years of experience in learning and development as a program manager, instructional designer, training facilitator, and webinar producer. Julie earned her Bachelor of Business Administration from Texas A&M University and her Master of Science in Instructional & Performance Technology from Boise State University. Through her academic work, Julie published a case study in the textbook Cases on Human Performance Improvement Technologies, as well as two articles for ISPI’s online publication PerformanceXpress.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: LinkedIn: Connecting Across Demographics

    Contains 3 Component(s), Includes Credits

    Did you know that LinkedIn use is pretty evenly distributed across ages?  In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

    Did you know that LinkedIn use is pretty evenly distributed across ages?  In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections (PPAI 624673), and started in promotional products sales when he and his wife started their company in 2013.  Bill quickly found the value of LinkedIn, first as a lead generator, and then to increase sales.  Since then, they can attribute over $350K in sales to utilizing LinkedIn as part of their sales cycle.  
    Bill is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales.
    Bill recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.
    Bill lives with his wife Sue in Catskill, NY.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Apparel Trends, Challenges & Opportunities For 2019

    Contains 3 Component(s), Includes Credits

    Be one step ahead by preparing for new products that will meet customers’ demands. Many factors influence the styles, colors, fabrics and materials that clients will request this year. This session with Colleen Hartigan will help you take advantage of every opportunity by sharing the newest trends, color pallets and exciting advancements in apparel technology. 2019 promises to be full of opportunities for apparel manufacturers, suppliers and decorators.

    Be one step ahead by preparing for new products that will meet customers’ demands. Many factors influence the styles, colors, fabrics and materials that clients will request  this year. This session with Colleen Hartigan will help you take advantage of every opportunity by sharing the newest trends, color pallets and exciting advancements in apparel technology. 2019 promises to be full of opportunities for apparel manufacturers, suppliers and decorators.

    Colleen Hartigan

    Consultant

    Colleen Hartigan is a 32-year veteran of the embroidery and apparel decoration industry. Recently retired as executive vice president of Madeira USA, she now works as a consultant for Madeira USA and Madeira Germany, sharing her extensive knowledge of the embroidery industry and the embroidery process. A seasoned speaker with a long history of educational training at trade shows and private seminars, Hartigan shares her expertise in all facets of creating and selling embroidery. She focuses on product education and the use of the right products to improve customer satisfaction and sales.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • EU Market Expansion

    Contains 4 Component(s), Includes Credits

    In the promotional products industry, there is a high awareness of how national legislation applies to the goods that are both made and sold. But how does compliance translate into expanding your market to include European countries? This presentation by Jennifer Barbarisi and Melanie Schubert is designed to look into the applicable EU legislation for toys and children’s products, common promotional product categories and will include chemical requirements like REACH, including SVHC and RoHS. This session is an elective for the Product Safety Aware program.

    In the promotional products industry, there is a high awareness of how national legislation applies to the goods that are both made and sold. But how does compliance translate into expanding your market to include European countries? This presentation by Jennifer Barbarisi and Melanie Schubert is designed to look into the applicable EU legislation for toys and children’s products, common promotional product categories and will include chemical requirements like REACH, including SVHC and RoHS. This session is an elective for the Product Safety Aware program.

    Jennifer Barbarisi

    Senior Regulatory and Product Compliance Consultant

    Jennifer Barbarisi is part of TÜV Rheinland’s North America retail team. In her role as a senior regulatory and product compliance consultant, Barbarisi supports clients based in North America with compliance to national and international regulations affecting the toy and promotional products industries. In addition, Barbarisi works closely with TÜV’s global laboratories on alignment and interpretation of U.S. federal and state regulations. Barbarisi has over 10 years of hands-on technical experience in product safety and compliance for consumer products. Formerly working for UL and STR, Barbarisi held the position of North American toy technical lead and has served as the global account manager for several toy companies. Barbarisi has been involved with committees, including the ASTM F15.22 subcommittees, ASTM F15 juvenile product subcommittees, Safety Standards and Technical Committee (SSTC) and TS TAG to ISO/TC 181 on Toy Safety. Barbarisi completed Saint Louis University’s Advanced Product Safety Management course in September 2017. 

    Melanie Schubert

    Senior Regulatory and Product Compliance Consultant

    Melanie Schubert is a board approved food chemist, who received her master's degree from a leading German University. She has been responsible for food contact material services at the TÜV Rheinland Shanghai lab for five years. In 2015, she joined the North America retail team as a regulatory and compliance manager for food contact articles and other chemical services.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Customer Lifecycle Marketing – Navigating Your Customers To The Target

    Contains 4 Component(s), Includes Credits Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: Creative Cause Marketing Campaigns

    Contains 3 Component(s), Includes Credits

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Finding Your Social Media Voice

    Contains 4 Component(s), Includes Credits Recorded On: 02/27/2019

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created. 
      
    In owning InTandem, Sara has had to learn social media. There is not an in-house team that manages the ever-evolving social media landscape. With the help and feedback of her team, Sara runs the social media platform for InTandem Promotions. Her experiences—both positive and lessons to learn—are what she is looking forward to sharing during this webinar. 

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    1 CREDIT

  • Best of Expo 2019: Big Game Hunting

    Contains 4 Component(s), Includes Credits Recorded On: 02/22/2019

    In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, Paul Kiweiet, MAS+ will share the strategies and tactics that can give you a chance to bag the big client and keep it from killing you. The rules are different. From prospecting, to pre-approach, then getting started and keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it – go in prepared.

    In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, Paul Kiweiet, MAS+ will share the strategies and tactics that can give you a chance to bag the big client and keep it from killing you. The rules are different. From prospecting, to pre-approach, then getting started and keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it – go in prepared.

    Paul Kiewiet, MAS+

    Paul Kiewiet, MAS+ is an international speaker, writer, coach and facilitator. He earned the Master Advertising Specialist Plus from PPAI and the Certified Incentive Professional designation from the Association of Incentive Marketing and Certified Life Coach from Fowler Wainwright International Institute of Professional Coaching. He's the winner of nine Pyramid Awards from PPAI for creativity and results and has received two ASI Spirit Awards including Marketer of the Year. His magazine articles were recognized with the EXCEL Award from the Society of Non-Profit Association Publications He's the recipient of a Golden Key Award from the Incentive Manufacturers Representatives Association, President's Award from National Premium Sales Executives, and has been inducted into the Michigan Promotional Professionals Association Hall of Fame. Prior to founding Promotion Concepts, Inc. in 1982, Paul worked in the point of purchase merchandising, outdoor advertising and radio advertising and production disciplines. He has created sales promotion, marketing, incentive and merchandising campaigns for some of America's finest and most valuable brands including Kellogg's, Coca-Cola, Whirlpool, Kitchen Aid, Borden, Elmer's, Krylon, Kroger, Wal-Mart, Dow Brands, Tobler-Suchard, Andes Candies, Mentos, Soup Starter, Wyler's, Realemon, Hush Puppies, Rocky Shoes and Boots and RainDance. He sold Promotion Concepts in 2005 and has focused on people performance, leadership, corporate social responsibility and industry growth issues. His articles have appeared in numerous business publications and podcasts of his presentations have been featured on CBS Radio, the American Marketing Association, and on US Airways Sky Radio. He has been quoted in Fortune, Forbes, The Wall Street Journal, The New York Times, B2B Magazine, Kipplinger Newsletter and Wired magazine. He is a member of the National Speakers Association, a lifetime member of the Promotional Products Association International, The Incentive Marketing Association, and Promotional Products Association of Chicago, Michigan Promotional Professionals Association. He has been trained in Gallup University on positive emotions and Marcus Buckingham-trained for strength-based alignment. He has served as a trustee, board member and/or officer of the Forum for People Performance Management and Measurement at Northwestern University, National Premium Sales Executives, Association of Incentive Marketing and the Promotional Products Association International. Paul lives in Grand Rapids, MI and enjoys biking, running, music, arts and Lake Michigan. He has completed twenty 26.2 mile marathons, climbed 103 stories to the top of Willis Tower, climbed Mt Ararat, summited Mt Kilimanjaro, dove the Great Barrier Reef, survived a Warrior Dash, and standup paddle boarded all five of the Great Lakes. In 2015, we was inducted into the PPAI Hall of Fame.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How the U.S. Supreme Court’s Wayfair Decision Impacts the Promotional Products Industry

    Contains 4 Component(s), Includes Credits Recorded On: 02/20/2019

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting? What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting?  What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    Craig Johnson

    Executive Director, Streamlined Sales Tax Governing Board, Inc.

    Craig Johnson is the executive director of the Streamlined Sales Tax Governing Board, Inc. In this position, which he has held since January 2013, Johnson functions as the chief operating officer for an organization that currently includes 24 different state governments. He is responsible for the day-to-day needs of the Governing Board and its committees. Johnson has been involved with the Streamlined Sales Tax Project since 2006, serving as one of Wisconsin’s representatives.

    Prior to this position, Johnson worked at the Wisconsin Department of Revenue for over 20 years.  During that time, he held the titles of revenue field auditor and a sales and use tax specialist in the Administration Technical Services Unit. Johnson was a frequent speaker on Wisconsin sales and use tax issues and is a certified public accountant.

    Patrick J. Reynolds

    Senior Tax Counsel, Council On State Taxation (COST)

    Patrick J. Reynolds is a Senior Tax Counsel with the Council On State Taxation (COST).  He is part of the COST advocacy team, where he is staff liaison to the Unclaimed Property Committee and the Sales Tax Committee, and he contributes to tax policy development, drafting, and legislative advocacy. 

    He received his JD from Creighton University School of Law and his BSBA – Accounting from the University of Nebraska at Omaha.  He is a member of the Nebraska and Texas state bars and is a licensed CPA.  

    Fred Nicely

    Senior Tax Counsel, Council On State Taxation (COST)

    Fred Nicely is a Senior Tax Counsel at COST.  His role as Senior Tax Counsel extends to all aspects of the COST mission statement:  “to preserve and promote equitable and nondiscriminatory state and local taxation of multijurisdictional business entities.”  Before joining COST, Fred served in the Ohio Department of Taxation for four years as Deputy Tax Commissioner over Legal and for the prior seven years as the Department’s Chief Counsel.  Fred’s undergraduate degree in psychology (with a concentration in accounting) is from the Ohio State University.  He obtained his MBA and JD from Capital University in Columbus, Ohio.  

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.