Doug has been making high-quality technical outdoor apparel for nearly three decades. After starting his apparel career in the skiwear and retail sectors, Doug noticed a need for high quality, high value outerwear in the promotional products industry – so that became his focus in 1995. Dubbed “Jacket Jackson” by his peers and customers, he demonstrates a relentless pursuit of apparel that fits, works, looks great and is priced right.

Throughout his career, Doug has traveled the world finding the best technical fabrics and apparel innovations, along with building valuable factory partnerships. This masters-level knowledge of apparel from initial design/ideation to finished garments gives him a 360-degree understanding of what it takes to make best-in-class product. Over the years, he’s built many outdoor apparel brands as well as private label offerings, and in 2006 he launched the Storm Creek brand. As president of and co-owner of Storm Creek, he is the company’s product visionary and sourcing strategist. 

Denise Taschereau launched Fairware after realizing how difficult it was to source promotional merchandise that reflected the social and environmental priorities of many of the brands and organizations she admired. Previously, Taschereau oversaw the Mountain Equipment Co-op’s national environmental programs, community grant-making, and ethical sourcing programs, and wrote their award-winning first Sustainability Report. She is currently a board member of PromoCares, an industry group driving awareness and education around sustainability issues in the promotional products industry.