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Strategies And Solutions

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Content and subjects related to strategic issues such as social responsibility, acquisition, forecasting, reorganization and industry trends.

70 Results

  • WLC 2017: Breaking The Status Quo

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/27/2020

    ​Why are some people better at time management than others? It isn't because they are better organized or have more time than the rest of us. There's a secret to mastering effective time management.

    Why are some people better at time management than others? It isn't because they are better organized or have more time than the rest of us. There's a secret to mastering effective time management. Most people don't know the secret and that's why they continue to be overwhelmed, overworked and exhausted. You've been conditioned to believe that time management just requires a better schedule, a slicker app or a smarter set of habits. Unfortunately, when these things don't work, you get frustrated on top of the overwhelm. This secret is the one thing that will make all the difference in your time management so that you can get out of the busyness of your business. Without it, there isn't a schedule or an app in the world that will help you to overcome your time management challenges. Join Nicole Bandes to know the secret!

    Nicole Bandes

    Owner and Speaker

    Known as "THE Productivity Expert", Nicole Bandes works with entrepreneurs and small business owners to overcome their state of being overwhelmed and have more time for what matters most. With a mission to get her own life in order, Nicole discovered all the ways productivity systems failed. Fortunately, she discovered the secret to productivity success before tragedy struck and her life was changed forever. Nicole now uses her story and outside-the-box strategies to help thousands of entrepreneurs and small business owners make productivity personal.  Nicole has been a featured productivity expert in Inc Magazine, Fast Company, Huffington Post, USA Today and many more.

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    1 Point

  • WLC 2017: Big Ideas That Will Knock Your Socks Off

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/26/2020

    Through this high energy, hands-on session, learn how to apply unique brainstorming techniques that are guaranteed to generate big ideas that will knock your socks off.​

    Many of us have endured brainstorming sessions where the most single insight is: “That would never work”. The end-result is “Keep doing what we’re doing, only do it better, faster, or re-package it in a different way or color”. New ideas are like oxygen. They energize, they stimulate, they nourish. A brand is like the human body – if you only breathe the air you just exhaled, you’ll perish. Big ideas rally customers and employees around a brand. They incite passion and they achieve impressive results. Marilyn Barefoot has a process guaranteed to produce big ideas – it’s called “BigStorming”. Through this high energy, hands-on session, learn how to apply unique brainstorming techniques that are guaranteed to generate big ideas that will knock your socks off.

    Marilyn Barefoot

    Owner

    Every great team has a spark plug, a unique energy source, an active ingredient… someone who helps to give the team a personality.  For Barefoot Brainstorming, that someone is Marilyn Barefoot. Classically trained in tier one companies like Coca-Cola, McDonald’s, General Mills, Nike and Microsoft, Marilyn combines a wickedly smart and analytical brain with an intuitive gut. A summa cum laude graduate from major advertising agencies like Vickers & Benson, Bozell Palmer Bonner, Cossette Communications and BBDO, Marilyn is obsessive about originality. A three-time nominee for the Rotman Canadian Woman Entrepreneur of the Year Awards, Marilyn Barefoot is also a much sought after speaker.  A hands-on leader, Marilyn’s high-energy sessions lead to powerful results. Marilyn is the one who inspires teams to look at every project as an opportunity to be original!

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    1 Point

  • For The Love Of Learning

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/28/2018

    Join Jennifer Crowfoot for this interactive session on how PPAI Online Education can help with professional development for you and your staff. This session will give you resources that will help apply staff development concepts to achieve your business objectives. Participants will learn about learning theory, staff development best practices, and how to put concepts into action.

    Join Jennifer Crowfoot for this interactive session on how PPAI Online Education can help with professional development for you and your staff. This session will give you resources that will help apply staff development concepts to achieve your business objectives. Participants will learn about learning theory, staff development best practices, and how to put concepts into action.

    Jennifer Crowfoot

    Professional Development Director

    Jennifer Crowfoot has joined PPAI as the Director of Professional Development. Jennifer comes to PPAI with over 19 years of learning and professional development experience in a variety of industries focusing on facilitation, curriculum development, adult learning, communications and change management. Jennifer has been recognized by the learning and development community by participating as a speaker and panelist at a number of learning conferences.  At the 2008 Perspectives Learning Conference she was the recipient of the Learning Leader of the Year Award, and in 2010 she led her team to receive the Learning in Emerging Business Achievement Award.  Jennifer earned her bachelor’s degree in speech communication and master’s degree in educational human development from Texas A&M University. Outside of work Jennifer enjoys spending time as a Girl Scout Leader and running with Team in Training to support the Leukemia and Lymphoma Society.

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    1 Point

  • Best of The PPAI Expo 2018: The Changing Landscape Of The Promotional Products Industry

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/23/2018

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Join Larry Cohen for this session on the industry's changing landscape. What does the future hold for the promotional products industry? A convergence of factors—changing demographics, shifting consumer behaviors, new technologies—is transforming industries and redefining competitive advantage. The pace of change is only accelerating and will undoubtedly require businesses to adapt to a new and different landscape. Come hear about the trends that are likely to influence and reshape our industry in the coming years, and prepare your business for the changes ahead.

    Larry Cohen

    President and CEO

    Larry has been President and CEO of Axis since he founded it in 1991.  A graduate of Duke University and The University of Pennsylvania Law School, Larry quickly realized that his entrepreneurial spirit and creative energies were not being harnessed working in law-related fields.  With a few good ideas, a lot of enthusiasm and a share of naiveté, Larry began Axis with a mission to develop a full-service promotional products company that focused on delivering creative solutions and not merely selling products. It is all about the strategy behind the products.  Our tag line says a lot about what drives us - 180 Degrees From Ordinary. At Axis, we are passionate about helping the best brands in the world tell stories.  Stories that solve problems.  Stories that change behaviors.  Stories that are told on tangible products that leave a lasting impression.  From humble beginnings around his kitchen table, Axis’ has grown to over 70 employees with offices in New York City, White Plains, New York, Boston, Massachusetts and Chicago, Illinois. AXIS’ client base covers an exceptionally broad cross-section of industries (Pharmaceutical, Entertainment, Financial, Beauty and Fashion, Publishing and Sports) including companies such as American Express (under contract nationally).  Axis has been named Counselor Magazine’s Top 40 Distributors five years in a row, Promo Marketing Magazine Top 40 Distributor, 4 Gold 2015 PPAI Awards, SAAGNY Distributor of the Year, and PPB’s Greatest Companies to Work For. Axis now ranks as one of the top promotional merchandising agencies in the United States. When Larry is not busy growing Axis, he is lending his expertise serving on the board of the Promotional Products Association International, PromoKitchen Advisory Board, Peernet Marketing Committee, and former chair of the North American Leadership Conference.

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    1 Point

  • Protective Measures In An Active Threat Environment

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/07/2018

    Join Michael Dailey for this overview of considerations for soft target and public gathering security. This session will share resources that help improve business and personal security measures. With the knowledge from this briefing, you will be able to identify methods for improving security measures for active threat situations that affect soft targets and public gatherings, especially when traveling.

    Join Michael Dailey for this overview of considerations for soft target and public gathering security. This session will share resources that help improve business and personal security measures. With the knowledge from this briefing, you will be able to identify methods for improving security measures for active threat situations that affect soft targets and public gatherings, especially when traveling.

    Michael Dailey

    Regional Supervisory Outreach Coordinator

    Michael Dailey is the regional supervisory outreach coordinator and branch chief of the Outreach Programs Branch of Federal Region VI under the Department of Homeland Security. He works within the region to develop and implement engagement strategies that prioritize efforts to reduce or mitigate region-specific risks. Dailey has served with DHS since 2010, when he worked as a security specialist in the Protective Security Coordination Division. Dailey is a veteran of the U.S. Air Force and the U.S. Army, and has worked as part of the Texas Quick Reaction Force in response to Hurricanes Katrina and Rita. He holds a bachelor’s degree in homeland security from American Military University.

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    1 Point

  • The PPAI Expo 2018: The Business Of Doing Good

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world. In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products.

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world.  In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products. By working within industry guidelines and with international labor organizations, as well as building measurable compliance and social programs, we all can make a difference.  Making social responsibility a cornerstone of a company’s strategy means that key decisions about sourcing, partnerships and product design are all heavily influenced by the company’s commitment to doing the right thing.

    Jeremy Lott

    President

    A picture on SanMar's very first catalog cover with a two-year-old peddling a big wheel proves it — Jeremy has worked at SanMar for nearly his entire life. 

    Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas.

    The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.

    Emily Gigot

    Social Responsibility Specialist

    As a Social Responsibility Specialist, Emily works to ensure that all SanMar products are produced in compliance with the highest social and environmental standards. She believes that business done well has the power to do good, and joined SanMar in 2016 to see that vision through. Her mission is to improve worker well-being and minimize environmental impacts in the apparel supply chain. With diverse experience spanning apparel, international community development and sustainability, she’s a Pacific Northwesterner who’s as at home in the rain as she is in the streets of Bangkok. She holds an MBA in Sustainable Business from Pinchot and a BA in Diplomacy and World Affairs from Occidental College.

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    1 Point

  • CAS: 14 Ways To Manage The Time You Don't Have

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. In this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.

    In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. Join Christopher Duffy, MAS for this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    1 Point

  • The PPAI Expo 2018: Three Essential Ingredients To Scale Your Business

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    At some point in time, many companies hit a wall in their growth. This could be due to a lack of resources and process, or simply not knowing how to take the next step in structuring a team. Who do you hire first? How do you put in place processes to allow the company to grow beyond you or your original core team? In this session, attendees will learn three essential ingredients required to push past this wall and position for growth.

    At some point in time, many companies hit a wall in their growth. This could be due to a lack of resources and process, or simply not knowing how to take the next step in structuring a team. Who do you hire first? How do you put in place processes to allow the company to grow beyond you or your original core team? In this session, attendees will learn three essential ingredients required to push past this wall and position for growth.

    Catherine Graham

    CEO

    Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

    Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.

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    1 Point

  • The PPAI Expo 2018: The Accomplished Life: The Art Of Getting More Done

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Every business professional wants to maximize productivity and get more done in less time. This presentation will provide specific tips and tactics on how to get more done and be happier while doing it.

    Every business professional wants to maximize productivity and get more done in less time. Join Kirby Hasseman for this presentation as and he will provide specific tips and tactics on how to get more done and be happier while doing it.

    Kirby Hasseman

    CEO

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has 4 full-time internal employees and 6 sales people. Hasseman is beginning to make his name known in the promotional products industry! He is on the board of PromoKitchen, a non-profit agency that is dedicated to education and mentorship in Promo. He was recognized as a 2015 PPB Rising Star. In addition, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. In addition, he puts out a Weekly Word, a short video on personal development (of course) each week. Kirby has published two books. His first called Think Big Marketing For Small Business and the next called Delivering Marketing Joy. He is working on his third. Kirby is most proud of his titles “father" and “husband". He is married to Amy Hasseman and father to Skylar and Jade.

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    1 Point

  • The PPAI Expo 2018: Power Keynote: Relationship Revolution: Elevating Your Impact And Influence In The Connected Age

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    We are entering the greatest period of business transformation the world has ever known. The rigid models and long-standing rules we’ve come to count upon are no longer reliable. The constant state of disruption mandates a new level of courage and influence in order to effectively impact our organizations, our customers, and our communities.

    We are entering the greatest period of business transformation the world has ever known. The rigid models and long-standing rules we’ve come to count upon are no longer reliable. The constant state of disruption mandates a new level of courage and influence in order to effectively impact our organizations, our customers, and our communities. Join Seth Mattison for this highly engaging keynote designed to help leaders and sales professionals understand the forces affecting the new state of work today, arm them with the practical tools and techniques to deepen their connection to those around them, and amplify their capacity to positively effect change and influence outcomes.

    Seth Mattison

    International Speaker

    Millennial Seth Mattison is making quite a name for himself on the international speaking circuit. His primary interest is in workforce trends and his generation—the Millennials. His presentations focus on the generational divide between younger and older generations and how bridging the gaps can infuse new ideas and energy into organizations everywhere. Seth works with executives across the country to help them understand how they can best maximize their young talent, as well as maintain connections with their experienced workforce, to drive innovation and sustainability. As one of the millions of Millennials/Gen Yers around the world trying to make an impact in their communities and companies, Seth helps organizations deal with the challenges of effectively recruiting, managing, and retaining top young talent. His success is driven by his unique ability to communicate and connect with all four generations to help them better understand not only their differences, but their commonalities, thus creating engaging environments for employees, customers and members.

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    1 Point

  • The PPAI Expo 2018: Keynote Luncheon: PPAI Association Update With Paul Bellantone, CAE

    Contains 3 Component(s), 1.50 credits offered Recorded On: 01/18/2018

    Join Paul Bellantone, CAE, president and CEO of PPAI, for this town hall-style keynote covering current key issues and opportunities faced by the promotional products industry, the Association and its more than 15,000 member companies. This presentation will include Association initiatives designed to deliver compelling member value, and to protect and grow the industry.

    Join Paul Bellantone, CAE, president and CEO of PPAI, for this town hall-style keynote covering current key issues and opportunities faced by the promotional products industry, the Association and its more than 15,000 member companies. This presentation will include Association initiatives designed to deliver compelling member value, and to protect and grow the industry. 

    Paul Bellantone, CAE (Moderator)

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is the President and Chief Executive Officer of the Promotional Products Association International, the not-for-profit association for more than 10,600 member companies of the 17.7 billion promotional products industry. He is committed to the advancement of the promotional products industry through visibility, viability, credibility and community. As President and CEO of Promotional Products Association International (PPAI), Bellantone is responsible for successfully executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth in the past two years.

    Bellantone holds a bachelor's degree from Rutgers University and an MBA from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

    Mary Jo Tomasini, MAS+

    Founder, Owner, PPAI Board of Directors

    Mary Jo founded Competitive Edge in 1993 working alone in a store basement. Now, over 20 years later, she has 25 employees working in an office building overlooking Lake Michigan. Mary Jo’s success is driven by her belief in going above and beyond customer expectations to deliver incredible levels of service. Prior to being elected to the PPAI Board of Directors in 2014, Mary Jo served on the PPAI Public Relations committee, and in 2015 she served on the Certification Committee. She currently serves on GRAC (Government Relations Advisory Committee) and is a Michigan delegate for LEAD (Legislative Education Action Day).  In addition to being a successful business person, Mary Jo still finds time for volunteer work. She currently serves on the Lake Michigan College Board of Trustees, Foundation and Alumni Boards.  Her desire and dedication to give back to the community is evident as she offers her services and expertise to a long list of organizations that include United Way, Junior Achievement and Hospice.  Mary Jo lives in Stevensville, Michigan with her husband and number one fan, Fred.

    Dale Denham, MAS+

    Chief Information Officer

    Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

    Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.

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    1.5 Point

  • Promo Connect: Putting Content into Context

    Contains 4 Component(s), 1.00 credit offered Recorded On: 10/11/2017

    PPAI is excited to provide members with a new professional development platform in the promotional products industry community, called Promo Connect. Join Jennifer Crowfoot and Melissa Weber for this session on how to access Promo Connect and what best practices will help users get the most out of this online community. ​

    In today’s world you can find just about anything you want to know online. And while it can be great to be able to access so much content, the downside is just that—it is only content. Adult learning theories tell us that in order for content to be meaningful it has to be put into context. One of the best ways to put content into context is to engage with your industry peers on a relevant online platform. PPAI is excited to provide members with a new professional development platform in the promotional products industry community, called Promo Connect. Join Jennifer Crowfoot and Melissa Weber for this session on how to access Promo Connect and what best practices will help users get the most out of this online community.  

    Jennifer Crowfoot

    Professional Development Director

    Jennifer Crowfoot has joined PPAI as the Director of Professional Development. Jennifer comes to PPAI with over 19 years of learning and professional development experience in a variety of industries focusing on facilitation, curriculum development, adult learning, communications and change management. Jennifer has been recognized by the learning and development community by participating as a speaker and panelist at a number of learning conferences.  At the 2008 Perspectives Learning Conference she was the recipient of the Learning Leader of the Year Award, and in 2010 she led her team to receive the Learning in Emerging Business Achievement Award.  Jennifer earned her bachelor’s degree in speech communication and master’s degree in educational human development from Texas A&M University. Outside of work Jennifer enjoys spending time as a Girl Scout Leader and running with Team in Training to support the Leukemia and Lymphoma Society.

    Melissa Weber

    Knowledge Community Manager

    Melissa Weber is the Knowledge Community Manager for PPAI. She previously served the association as Regional Programs Manager from 2007-2017. She has a Bachelors in Business Administration with an emphasis in economics from Austin College. 

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    1 Point

  • SPARK 2017: The M Word In Real Life

    Contains 3 Component(s), 1.00 credit offered Recorded On: 10/02/2017

    Chris Sinclair, co-founder and VP of Brand Blvd, will challenge the concepts of leadership, coaching and team building, with a specific focus on the young professional experience. Sinclair will speak to some universally flawed beliefs and practices, sharing personal experiences and lessons he has learned as a Millennial, a boss and an “accidental expert” on culture.

    Chris Sinclair, co-founder and VP of Brand Blvd, will challenge the concepts of leadership, coaching and team building, with a specific focus on the young professional experience. Sinclair will speak to some universally flawed beliefs and practices, sharing personal experiences and lessons he has learned as a Millennial, a boss and an “accidental expert” on culture.

    Chris Sinclair

    Vice President

    Chris Sinclair has spent 13 years working in the promotional products industry. In 2007 he opened the doors to Brand Blvd alongside his business partner, Shaun Lichtenberger. This company’s unique culture permeates through everything they do. Their team of 25 and counting works with clients to help build their brands.


    After making the move to the Niagara region, Chris completed marketing degree at Niagara College. He is a member of the Entrepreneurs Organization, co-founder of Niagara Business Group, and sits on several local charity committees.

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    1 Point

  • SPARK 2017: Making Your Mark!

    Contains 4 Component(s), 1.00 credit offered Recorded On: 09/14/2017

    Please join Mary Ellen Harden, president of supplier company Wall Street Greetings, for this session on negotiating and other things you can’t learn in a textbook, relationships, the key to business success get yourself in the game so your voice can be heard, and feeding your passions.

    Please join Mary Ellen Harden, president of supplier company Wall Street Greetings, for this session on negotiating and other things you can’t learn in a textbook, relationships, the key to business success get yourself in the game so your voice can be heard, and feeding your passions.

    Mary Ellen Harden

    President

    Mary Ellen Harden is a visionary trailblazer in the greeting card industry. With over ten years of sales, marketing and design experience she now leads as President of Wall Street Greetings and owner of Mellen Designs. Both companies had finalist card designs in the industry acclaimed Louie Awards and Trendy Awards. As a millennial company president and small business owner she has a passion for developing leadership skills for young women. Harden and her husband, Jay, met at the University of Kentucky where they both studied Business. They have two daughters, Rory, three, and Betty, one.

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    1 Point

  • PPAI Board of Directors Town Hall 2017

    Contains 3 Component(s), 1.00 credit offered Recorded On: 09/07/2017

    Join the current PPAI Board of Directors for a town hall-style meeting covering current key issues and opportunities facing the promotional products industry, the Association and its more than 14,000 member companies. This session presentation will include an overview of the Association initiatives designed to deliver compelling member value as well as protect and grow the industry.

    Join the current PPAI Board of Directors for a town hall-style meeting covering current key issues and opportunities facing the promotional products industry, the Association and its more than 14,000 member companies. This session presentation will include an overview of the Association initiatives designed to deliver compelling member value as well as protect and grow the industry.

    Paul Bellantone, CAE (Moderator)

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is the President and Chief Executive Officer of the Promotional Products Association International, the not-for-profit association for more than 10,600 member companies of the 17.7 billion promotional products industry. He is committed to the advancement of the promotional products industry through visibility, viability, credibility and community. As President and CEO of Promotional Products Association International (PPAI), Bellantone is responsible for successfully executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth in the past two years.

    Bellantone holds a bachelor's degree from Rutgers University and an MBA from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

    Mary Jo Tomasini, MAS+

    Founder, Owner, PPAI Board of Directors

    Mary Jo founded Competitive Edge in 1993 working alone in a store basement. Now, over 20 years later, she has 25 employees working in an office building overlooking Lake Michigan. Mary Jo’s success is driven by her belief in going above and beyond customer expectations to deliver incredible levels of service. Prior to being elected to the PPAI Board of Directors in 2014, Mary Jo served on the PPAI Public Relations committee, and in 2015 she served on the Certification Committee. She currently serves on GRAC (Government Relations Advisory Committee) and is a Michigan delegate for LEAD (Legislative Education Action Day).  In addition to being a successful business person, Mary Jo still finds time for volunteer work. She currently serves on the Lake Michigan College Board of Trustees, Foundation and Alumni Boards.  Her desire and dedication to give back to the community is evident as she offers her services and expertise to a long list of organizations that include United Way, Junior Achievement and Hospice.  Mary Jo lives in Stevensville, Michigan with her husband and number one fan, Fred.

    Tom Goos, MAS

    President and co-owner

    A passionate entrepreneur and leader, Tom Goos, MAS, is the president and co-owner of Image Source. Goos has been recognized by the Puget Sound Business Journal 40 under 40 as one of the area's top dynamic leaders and entrepreneurs. He has a bachelor's degree in marketing and management from the University of Washington and continues to volunteer his time with UW student entrepreneurs. Goos is a former PPAI Board of Directors member and two-term president of the Northwest Promotional Marketing Association (NWPMA).

    Danny Rosin, CAS

    Co-owner

    Danny Rosin is co-owner of Brand Fuel, Inc. He is a longtime industry professional who has served on a number of PPAI committees and presented at North American Leadership Conference as a featured speaker. Rosin is a co-founder of PromoKitchen and has served as president of CAAMP, his regional association. In his community, Rosin volunteers with the Jamie Kirk Hahn Foundation, Operation Smile International, and Band Together, of which he is a co-founder. Additionally he has been a speaker at the North Carolina Emerging Issues Discovery Forum and a member of the NC State University Centennial Campus Vision Project. Rosin and his wife have two daughters.

    Dale Denham, MAS+

    Chief Information Officer

    Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

    Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.

    D’Anna Zimmer, CAS

    Brand Development Manager

    D’Anna Zimmer is the Texas, Oklahoma and Louisiana business development manager for BAG MAKERS, Inc. Zimmer has worked as a supplier rep for more than 19 years. She has been involved with the Promotional Products Association Southwest (PPAS) since early in her career and has served two terms as board vice president, two terms as president and several terms as RAC Delegate. She is a four-time participant in PPAI’s Legislative Education Action Day (L.E.A.D.) and helped PPAS host L.E.A.D. Local in Austin, Texas, in 2015. Additionally, Zimmer is involved with mission outreach work at Prestonwood Baptist Church.  She leads the Prayer Ministry for her Bible Fellowship class, The Encouragers, which was the class started by Zig Ziglar.

    Perry Wehrle, CAS

    President

    Perry Wehrle,CAS, is president of PAW Marketing, Inc., a distributor in Des Moines, Iowa. Wehrle has been a member of the promotional products industry for more than 35 years, participating in PPAI trade shows as both a supplier and distributor. As a New York-based supplier member, he was active in the Specialty Advertising Association of Greater New York (SAAGNY). Wehrle holds an Apprentice’s Degree in screen printing and graphic arts from Industrie-und Handleskammer in Munich, Germany, as well as a Bachelor of Business Administration degree. In addition to serving on various committees focused on industry issues, Wehrle has given his time to community organizations in New York and Iowa. Wehrle and his wife, LeAnn, have two children and two grandchildren.

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

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    1 Point

  • SAGE Show 2017: Get More (and Better) Clients! How to Manage and Grow Your Customer Base

    Contains 3 Component(s), 0.50 credits offered

    The foundation of a successful career in sales is a strong customer base. Learn how to build and manage your customer base to maximize your sales potential. This seminar will teach you the skills and techniques needed to earn profitable new customers and keep them for the long term.

    The foundation of a successful career in sales is a strong customer base. Learn from Danny Friedman on how to build and manage your customer base to maximize your sales potential. This seminar will teach you the skills and techniques needed to earn profitable new customers and keep them for the long term.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    0.5 Points

  • SAGE Show 2017: Strategy: Branded vs Private Label

    Contains 3 Component(s), 0.50 credits offered

    Did you know the smallest print location can have the biggest impact? This is a branding business, plain and simple. Provide more value, retain more clients, and keep your competition in the dark through the use of Adam Walterscheid’s private label strategy.

    Did you know the smallest print location can have the biggest impact? This is a branding business, plain and simple. Provide more value, retain more clients, and keep your competition in the dark through the use of Adam Walterscheid’s private label strategy.

    Adam Walterscheid

    President and CEO

    Adam Walterscheid is president and CEO of T-Shirt Tycoon Solutions, a Dallas, Texas-based supplier and screen printer of custom apparel. Prior to founding T-Shirt Tycoon, Walterscheid founded PXP Solutions. He was one of the first screen printers in the U.S. to introduce soft-hand water-base/discharge printing to corporate markets.

    Walterscheid is author and presenter of “The Basic Language of Screen Printing 101,” a  certified curriculum for designer and retail buyers working with retailer JCPenney. Additionally, he has served as a speaker for distributors Staples Promotional Products, Jack Nadel, Inc., Axis Promotions and Harvey-Daco.

     

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    0.5 Points

  • SAGE Show 2017: How To Start A Project: The 5 Step Process For Distributors And Suppliers

    Contains 3 Component(s), 0.50 credits offered

    Suppliers are often kept an arm’s distance away from the end user. How can you expect them to provide the best product for each unique project? A simple five step Q&A process for all distributors and suppliers will help bridge that gap and keep your opportunities headed in the right direction.

    Suppliers are often kept an arm’s distance away from the end user. How can you expect them to provide the best product for each unique project? Adam Walterscheid presents a simple five step Q&A process for all distributors and suppliers will help bridge that gap and keep your opportunities headed in the right direction.

    Adam Walterscheid

    President and CEO

    Adam Walterscheid is president and CEO of T-Shirt Tycoon Solutions, a Dallas, Texas-based supplier and screen printer of custom apparel. Prior to founding T-Shirt Tycoon, Walterscheid founded PXP Solutions. He was one of the first screen printers in the U.S. to introduce soft-hand water-base/discharge printing to corporate markets.

    Walterscheid is author and presenter of “The Basic Language of Screen Printing 101,” a  certified curriculum for designer and retail buyers working with retailer JCPenney. Additionally, he has served as a speaker for distributors Staples Promotional Products, Jack Nadel, Inc., Axis Promotions and Harvey-Daco.

     

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    0.5 Points

  • Strengthen Your Business Position

    Contains 4 Component(s), 1.00 credit offered Recorded On: 08/23/2017

    Do you know how your company’s sales results compare to those of other PPAI members? What leading indicators help predict PPAI member sales, and how can you use this information to make better, more profitable business decisions? Join Economist Eric Post from ITR Economics for this session on sales, profits and the strength of the U.S. economy.

    Do you know how your company’s sales results compare to those of other PPAI members? What leading indicators help predict PPAI member sales, and how can you use this information to make better, more profitable business decisions? Join Economist, Eric Post from ITR Economics for this session on sales, profits and the strength of the U.S. economy.

    Eric Post

    Economist

    Eric is an economist at ITR Economics™. He provides economic consulting services for small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. His economic insight and forecasting experience play a key role in ITR Economics’ 94.7% accuracy rating. 

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    1 Point

  • NALC 2017: The Power Of Purpose In Business And Life

    Contains 3 Component(s), 1.00 credit offered

    Join Roy Spence, partner at GSD&M Advertising and CEO of the Purpose Institute, as he shares key insights and lessons from legendary, purpose-inspired leaders with whom he’s worked over the years. He will present actionable ideas to inform making decisions that support your core purpose—decisions that build a business and a life of success, and that bring deeper meaning to being a leader. The winners in business, now and in the future, will be driven by purpose and by looking ahead using strategic foresight. Learn how to determine which core values define your core purpose. Examine how this decision determines the difference your organization makes locally, nationally and globally. Have the insight to make decisions that support your core purpose, pushing your business further every day and being prepared for the future.

    Join Roy Spence, partner at GSD&M Advertising and CEO of the Purpose Institute, as he shares key insights and lessons from legendary, purpose-inspired leaders with whom he’s worked over the years. He will present actionable ideas to inform making decisions that support your core purpose—decisions that build a business and a life of success, and that bring deeper meaning to being a leader. The winners in business, now and in the future, will be driven by purpose and by looking ahead using strategic foresight. Learn how to determine which core values define your core purpose. Examine how this decision determines the difference your organization makes locally, nationally and globally. Have the insight to make decisions that support your core purpose, pushing your business further every day and being prepared for the future.

    Roy Spence

    Co-Founder and CEO

    It was 1971, and four recent University of Texas graduates decided to start an advertising agency in Austin, Texas -- then a funky little college town known primarily for hippies and armadillos. Roy Spence was one of them. He went down to the bank to borrow $5,000 and the loan officer asked, “What is your business plan?” Roy was frozen and then finally said, “Well let’s see. We want to stay together, stay in Austin, make a difference and some money, too.” He got the loan. 45 years later, Roy and his partners are still together, still in Austin, still trying to make a difference and make a little money, too. Roy signs every letter with the words, “Ride at Dawn.” That’s not just a sign-off; it’s a three-word manifesto -- a call to action to live life to its fullest. Roy and his partners built GSD&M into a marketing, advertising and idea machine. Flying with Herb Kelleher, founder of Southwest Airlines. Riding with Sam Walton, founder of Walmart. Driving with BMW and The PGA TOUR. Plowing with John Deere. Defending freedom with the United States Air Force. Donating time and talent to create compelling Public Service Awareness ads to mobilize goodwill to help people in the moments that matter the most like Katrina, the earthquake in Haiti and most recently the terrible floods in Baton Rouge.  Roy’s passion is entrepreneurship, which he refers to as “the miracle of America.” He deeply believes that when America is at her best it does not matter what your last name or zip code is. If you can Dream it, you can Build it. Roy is also Co-Founder and CEO of The Purpose Institute which is also home based in Austin, Texas and is singularly passionate and focused on discovering the Core Values that define and shape an organization’s culture and the Core Purpose that captures the difference an organization makes in the world. Our purpose is to help organizations and leaders discover and fulfill their purpose. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.” And, more recently he authored “The 10 Essential Hugs of Life,” a collection of heartwarming stories about the need for gratitude and love. Roy is also a Gallup Senior Adviser as Gallup’s expert on Purpose and champion of Clifton’s Strengths Movement. Over 14 million people here and around the world have taken Clifton’s StrengthsFinder assessment, all in the effort to help people everywhere discover and then play to their strengths in work and life.

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    1 Point