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Strategies And Solutions

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Content and subjects related to strategic issues such as social responsibility, acquisition, reorganization and industry trends.

70 Results

  • Women's Leadership Conference 2021 Direct-2-You

    Contains 3 Component(s) Recorded On: 06/21/2021

    WLC 2021 D2U offers education focused on business strategies and how to rise to today's challenges. Like our past live events, WLC 2021 D2U will be facilitated by subject matter experts and leaders in promo. This year we will focus on learning to rise above adversity and choosing to make a difference. The first 75 registrants will receive a WLC 2021 D2U care package, and every attendee will earn 9.0 MAS level education credits.

    WLC 2021 D2U offers education focused on business strategies and how to rise to today's challenges.  Like our past live events, WLC 2021 D2U will be facilitated by subject matter experts and leaders in promo.   This year we will focus on learning to rise above adversity and choosing to make a difference.

    The first 75 registrants will receive a WLC 2021 D2U care package, and every attendee will earn 9.0 MAS level education credits.

    Registration for members is $325, with additional company members at $275. Associate pricing is $425.  For Group/Same Company Registration or Site Questions, contact Shannon Johnson at shannnonj@ppai.org.

    To register for any of PPAI's live education events, individuals must be listed on the company roster of a business in The PPAI Directory. Each registration requires an individual login. 

    For assistance logging in, contact Membership at 888-426-7724 ext. 3900 or email Membership@ppai.org.

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    9 Points

    For the conference agenda, speaker list, round table discussion information or the sponsorship list, check out our event site.

    Refunds will be issued, minus a $75 processing fee, up to and including, Wednesday, June 9, 2021.  After Wednesday, June 9, 2021, refunds will not be issued. Refunds will not be issued for conference no-shows. All cancellations must be emailed to Shannon Johnson.

  • Building Business Through Self Promotions

    Contains 3 Component(s), Includes Credits

    Join PPAI as we discuss building your business through self-promotion. Learn about self-promotion programs that have worked for many industry company’s and why self-promotion can help you in growing your business. Join our panel in learning the What, How, and Why of self-promotions.

    Join PPAI as we discuss building your business through self-promotion. Learn about self-promotion programs that have worked for many industry companies and why self-promotion can help you in growing your business. Join Tom Carpenter, MAS, with Fey Promo; Danny Rosin, CAS, with Brand Fuel; Hillary Feder, MAS, with Hillary's, LLC; and Roger Burnett, CAS, with Social Good Promotions, Inc. to learn the what, how and why of self-promotions. This session is sponsored by Kaeser & Blair.

    Tom Carpenter, MAS (Moderator)

    National Accounts Manager

    Fey Promo

    Tom Carpenter, MAS, national accounts manager at Minnesota-based Fey Promo. Carpenter is currently serving as the treasurer for the Promotional Products Association Southwest (PPAS) regional association. Along with his service to PPAS, Carpenter has volunteered in many capacities for PPAI and was the RAC delegate on the PPAI Board from 2013-2015, exemplifying the spirit of volunteerism and dedication to the promotional products industry at every level.

    Danny Rosin, CAS

    Co-owner

    Danny Rosin, CAS is co owner of Brand Fuel, Inc. He is the co‐founder of PromoKitchen, PromoCares, Reciprocity Road and Operation Smile’s Student Groups. He serves on the board of A Place at The Table, a “pay what you can” café and is the active co‐founder of Band Together, a nonprofit that has donated $10 million to 18 nonprofits through live music experiences. He has served on the PPAI and American Marketing Association Boards. He is former President of Carolinas Association of Advertising and Marketing Professionals (CAAMP).

    Rosin is a tireless community builder who likes starting organizations doing things that matter.  He is married with two daughters and has come to grips with the idea that well‐behaved
    women rarely make history.

    Hillary Feder, MAS

    Founder, Hillary's LLC

    Hillary Feder, MAS, president and founder, Hillary’s LLC. Feder is a leader in strategic plan design, program planning, and branded product design to support enterprise engagement (employee, client, vendor, board, etc) initiatives. Her innovative, analytical, and practical approach shapes company cultures that demonstrate recognition and appreciation in meaningful, relevant ways and that align with a company’s values, brand, and business objectives. 

    Hillary is also deeply committed to supporting the community with her leadership. She serves on numerous boards with a deep commitment to each organization’s work. Outside of work, you can find her baking, playing with her grandchildren, speed walking, and re‐energizing at the lake.

    Roger Burnett, CAS

    Roger Burnett, CAS, is co-owner of Social Good Promotions, Inc. As a 25-year sales veteran who leads and participates in high-performing teams, Burnett has made it his life’s work to share his accumulated knowledge and experience behind competitive differentiation and the ways successful sales organizations create meaningful value. As co-founder of PromoCares and PromoKitchen, host of the So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast, and co-author of the book Red Goldfish; Promotional Marketing Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the fifth “P” of marketing

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Basic Introduction to Business Owners Insurance

    Contains 3 Component(s), Includes Credits Recorded On: 04/27/2021

    A high-level introduction to the basics of business owner's coverage, including workers’ compensation. The session will focus on the various components of the coverage and how small-business owners should address their own insurance needs.

    A high-level introduction to the basics of business owner's coverage, including workers’ compensation. The session will focus on the various components of the coverage and how small-business owners should address their own insurance needs.

    Mary Whisenand

    Sr Relationship Manager

    Mercer Affinity

    Mary Whisenand, senior relationship manager with Mercer Affinity, has more than 25 years of industry experience in property and casualty insurance products. She is a Registered Professional Liability Underwriter and holds an Associate in Underwriting designation for the Insurance Institute of America. 

    Peggy Crawford

    Field Sales Specialist

    C.N.A.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Certified Advertising Specialist (CAS) Package

    Contains 26 Product(s) 1 new product(s) added recently

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Canadian Certified Advertising Specialist (CAS) Package

    Contains 26 Product(s) 1 new product(s) added recently

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Expo 2021: Embrace The Winds Of Change

    Contains 4 Component(s), Includes Credits

    Are the changes in today’s marketplace an opportunity for prosperity or a pain in the neck? In this session, Johnny Campbell will address discuss how business professionals can effectively lead and navigate people through the uncertainties of change and respond to marketplace shifts. Participants will learn how to think more strategically and be more resilient when leading change, how to develop a high-performance workplace culture that boosts morale and improves workplace productivity, and how to get people to embrace change and profit from it.

    Are the changes in today’s marketplace an opportunity for prosperity or a pain in the neck? In this session, Johnny Campbell will address discuss how business professionals can effectively lead and navigate people through the uncertainties of change and respond to marketplace shifts. Participants will learn how to think more strategically and be more resilient when leading change, how to develop a high-performance workplace culture that boosts morale and improves workplace productivity, and how to get people to embrace change and profit from it.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Expo 2021: 7 Critical Steps to Sell Promotional Products in “The New Normal”

    Contains 4 Component(s), Includes Credits

    Let’s face it, over the past year, many traditional, in-person prospecting and sales methods essentially disappeared due to social distancing. Since then, distributors who lacked alternatives have struggled to attract, convert and maintain business. In this session, industry veteran David Blaise of TopSecrets.com reveals 7 critical steps that will allow you to re-engage your clients, adapt your messaging, initiate more conversations, and sell more promos.

    Let’s face it, over the past year, many traditional, in-person prospecting and sales methods essentially disappeared due to social distancing. Since then, distributors who lacked alternatives have struggled to attract, convert and maintain business. In this session, industry veteran David Blaise of TopSecrets.com reveals 7 critical steps that will allow you to re-engage your clients, adapt your messaging, initiate more conversations, and sell more promos.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Canadian Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • CAS: Plan C(risis) Building a Resilient Company

    Contains 4 Component(s), Includes Credits

    Do you know what it takes to build a healthy business?  Do you struggle with the operational necessities of running a strong company?  Join Jamie Watson, MAS, CPA as she addresses the many challenges business owners face and the right strategies to implement to make it successful.

    Do you know what it takes to build a healthy business?  Do you struggle with the operational necessities of running a strong company?  Join Jamie Watson, MAS, CPA as she addresses the many challenges business owners face and the right strategies to implement to make it successful.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: How to Prepare Your Business for Recovery

    Contains 4 Component(s), Includes Credits

    How can you prepare your business for recovery when this crisis is over? BDO’s Sean Murphy and Brian Collins will highlight what’s wrong and what’s right with that question. They will highlight threats accelerated by COVID-19, the phases of recovery they’re seeing in the global marketplace and the challenges businesses face along the way. They will identify steps you can take now to position your business for success.  

    How can you prepare your business for recovery when this crisis is over? BDO’s Sean Murphy and Brian Collins will highlight what’s wrong and what’s right with that question. They will highlight threats accelerated by COVID-19, the phases of recovery they’re seeing in the global marketplace and the challenges businesses face along the way. They will identify steps you can take now to position your business for success.  

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Trained Advertising Specialist Package

    Contains 6 Product(s)

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.  

  • TAS: The Future of Print

    Contains 4 Component(s), Includes Credits Recorded On: 10/28/2020

    Join this session with Stephanie Drago and a panel of print experts including Sadie Whiting, Amanda Vogel, and Mark Kral, as they discuss where print is headed what the future may look like. This panel session will give you tips and ideas on how to profit with print and drive your sales growth. This session will touch on three key areas: 1. Where are the print opportunities? 2. How do you get started selling print? We will discuss ideas on who to approach and how to ask. 3. Who is buying print? We will talk about the three top industries buying print. This session is sponsored by Navitor.

    Join this session with Stephanie Drago and a panel of print experts including Sadie Whiting, Amanda Vogel, and Mark Kral, as they discuss where print is headed what the future may look like. This panel session will give you tips and ideas on how to profit with print and drive your sales growth.  This session will touch on three key areas:
    1.    Where are the print opportunities?  
    2.    How do you get started selling print?  We will discuss ideas on who to approach and how to ask.
    3.    Who is buying print?  We will talk about the three top industries buying print.

    This session is sponsored by

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    Stephanie Drago

    Director of Marketing

    Stephanie Drago, Director of Marketing.  Stephanie has 20 years in marketing, ecommerce, and all things digital. She’s a visionary and energetic leader with strong background in results-driven marketing and data analysis to promote innovation in product design.



    Amanda Vogel

    Senior Account Executive

    Amanda Vogel, Senior Account Executive at Navitor. Amanda has been with Navitor for 12 years and helps with education initiatives to ensure understanding and access across all of Navitor and its Affiliates. She helps our distributors identify new customer opportunities utilizing multiple product options to implement mutually profitable programs.

    Sadie Whiting

    Senior Strategic Account Manager

    Sadie Whiting, Senior Strategic Account Manager and a Label Expert with over 17 years of experience with Label Works in the industry. She is passionate about helping resellers and manufacturers achieve sales growth by providing consultative expertise.

    Mark Kral

    Stationary Sales Manager

    Navitor Stationery Sales Manager.  Mark has 14 years of various experience with Navitor, from Operations, Product Management to Sales there is very little that he doesn’t know about print.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Creating A Change Agent Network Virtual Session

    Contains 4 Component(s), Includes Credits Recorded On: 10/27/2020

    The rate of change is higher today than ever before, people across all industries are finding themselves in change-saturated organizations. Add to that the pressure to achieve return on investment for projects and initiatives and it can fill overwhelming. What you need is a team to help understand how the change is perceived across the organization and industry, what people need and want to know, and where resistance to the change needs to be managed. You're also going to need to create help creating communications, coaching leaders and influencers on their next steps. This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward. Leading change is hard—make it easier by building a change agent network!

    The rate of change is higher today than ever before, people across all industries are finding themselves in change-saturated organizations. Add to that the pressure to achieve return on investment for projects and initiatives and it can fill overwhelming. What you need is a team to help understand how the change is perceived across the organization and industry, what people need and want to know, and where resistance to the change needs to be managed. You're also going to need to create help creating communications, coaching leaders and influencers on their next steps. This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward. Leading change is hard—make it easier by building a change agent network!

    Carla Howard

    Owner and Change Management Expert

    Carla Howard is a Keynote Speaker and a Transformational Change Leader. She is an advocate for professional women, supporting them through her work as speaker, online course creator, and mentor. Carla’s goal is to help professional women become more Influential and Promotable so they can Rise with Confidence and Grace! Carla spent 25+ years building a corporate career before stepping into her speaking, coaching, and consulting business full time in 2019. Her experience includes successfully coaching professionals on how to successfully lead change, and how to achieve their personal definition of career success. She is a results-oriented leader who values kindness, accountability, celebrating mistakes, and remembering to have fun in the workplace. Carla believes that all of us have the ability to create our dream careers while finding joy in the journey!

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    1 Point

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. For those attending the on-demand session: please pause the session to complete each of the activities throughout the session.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents: Innovation: Why It’s Vital For A Thriving Business

    Contains 3 Component(s), Includes Credits Recorded On: 10/07/2020

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents Innovation: Why It’s Vital For A Thriving Business," experts discuss the power innovation has to transform a business and disrupt an industry. Director of publications and editor at PPAI Tina Berres Filipski moderates this conversation with special guests, Vicki Ostrom, trend editor at SanMar Corporation and author of the new trends blog, Trendependent, and Jason Lucash, senior vice president marketing and innovation at HPG Brands. In this forward-thinking 45-minute discussion, guests dive into how businesses can benefit from innovation, why innovation should be a priority and where inspiration can come from. Listeners will leave with actionable first steps to cultivate and encourage more innovation in their companies.

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents Innovation: Why It’s Vital For A Thriving Business," experts discuss the power innovation has to transform a business and disrupt an industry. Director of publications and editor at PPAI Tina Berres Filipski moderates this conversation with special guests, Vicki Ostrom, trend editor at SanMar Corporation and author of the new trends blog, Trendependent, and Jason Lucash, senior vice president marketing and innovation at HPG Brands. In this forward-thinking 45-minute discussion, guests dive into how businesses can benefit from innovation, why innovation should be a priority and where inspiration can come from. Listeners will leave with actionable first steps to cultivate and encourage more innovation in their companies.

    Vicki Ostrom

    Trend Editor

    In her nine years working at SanMar, Trend Editor Vicki Ostrom has held two jobs. For the first four years, she was a senior designer working on apparel and then five years ago, she transitioned into her current role as full-time trend editor. She knows what it means when things are forecast to be the next big thing in style and fashion. Vicki is also the author of a new trends blog, Trendependent. Vicki Ostrom speaks the language of trends. She tells people where to look for inspiration and she gives advice to consumers and fellow employees alike on staying ahead of what will appeal to our customers.

    Jason Lucash

    Senior Vice President

    At 10 years old, Jason Lucash started his first business. Today, Lucash is the senior vice president of marketing and innovation at HPG Brands. Lucash is the founder and CEO of Origaudio, eventually leading the company to acquisition by HPG Brands in 2018. He has been featured as Entrepreneur Magazine's "Entrepreneur of the Year,” on the Inc. 500 Fastest Growing Companies list five times and Time Magazine's "50 Best Inventions."

    CAS-Apprvd.jpg

    .5 Point

    1. Register, download and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the podcast and proceed to the session launch page for the Online Education Survey to receive credit.

  • PPB Presents: Dynamic Changes

    Contains 3 Component(s), Includes Credits Recorded On: 10/01/2020

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents: The Dynamics That Are Changing Buyers’ Businesses," listeners will hear firsthand from buyers about what’s impacting their business and how they’re adapting in the COVID-19 era.In this eye-opening 54-minute conversation, buyers explore how they’ve adapted to this new environment, the biggest challenges they’ve faced and the future of their marketing programs. Listeners will get an inside look into the reality’s buyers face and gain new ideas on how to help buyers boost business with promotional products.

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents: The Dynamics That Are Changing Buyers’ Businesses," listeners will hear firsthand from buyers about what’s impacting their business and how they’re adapting in the COVID-19 era. Director of publications and editor at PPAI Tina Berres Filipski moderates this conversation with special guests, Kelli Denes, MAS, director of business development and Nicole Van Vleck, MAS, account executive, both with The Vernon Company, and their clients Keith, who is marketing services manager and director of community relations at a construction material and contracting company in Northern California, and Jeff, president and chief operating officer for a family-owned sustainable winery with vineyards in several locations in Northern California. In this eye-opening 54-minute conversation, buyers explore how they’ve adapted to this new environment, the biggest challenges they’ve faced and the future of their marketing programs. Listeners will get an inside look into the reality’s buyers face and gain new ideas on how to help buyers boost business with promotional products.

    Kelli Denes, MAS

    Director of Business Development

    Kelli Denes has been in the promotional products industry for 15 years and serves as the Director of Business Development at the Vernon Company. Originally from California, she moved to Iowa for fun about 17 years ago, starting with Raining Rose as the 13th employee as a soap maker. She knows the products inside and out! She’s been in sales in some capacity ever since and loves the industry because it’s quirky and exciting, with no two days alike.  Kelli is a Small Networking Team Coordinator where she oversees 15 accountability groups at Mount Mercy University.  In her spare time, she enjoys knitting, baking, and spending time with her family, which includes keeping up with her three kids and remembering to slow down and take it all in.

    Nicole Van Vleck, MAS

    Account Executive

    Nicole Van Vleck, MAS, has been with The Vernon Company for 16 years. Nicole is currently the senior global account executive, partnering with businesses to support their efforts in brand recognition, corporate communication and employee retention using tangible promotional products, excellent customer service and secure buying power. 


    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Townhall: Getting To Know Your Supplier Board Nominee 2020

    Contains 3 Component(s), Includes Credits Recorded On: 10/01/2020

    The Supplier Board nominee, Andrew Spellman, will be answering questions that reflect his skill sets which align with the Board’s current focus and strategic plan. This webinar has been set up for all PPAI members to participate live or to access on-demand. Please email your questions in advance to annes@ppai.org and they will be asked during the session.

    The Supplier Board nominee, Andrew Spellman, will be answering questions that reflect his skill sets which align with the Board’s current focus and strategic plan. This webinar has been set up for all PPAI members to participate live or to access on-demand. Please email your questions in advance to annes@ppai.org and they will be asked during the session.

    Andrew Spellman

    Senior Vice President and General Manager of The Magnet Group

    Andrew Spellman is the senior vice president and general manager of Magnet, LLC, the magnet division of The Magnet Group.  For over 35 years, Magnet, LLC has been the world’s leading manufacturer of promotional magnets and has won numerous awards for their products, service and innovation.  Spellman joined Magnet, LLC at the beginning of his promotional products career in 1992 as the company’s sixth sales representative, and after many years working in the promotional merchandise industry, he returned to Magnet, LLC in early 2017 to his current position. During his 28-Spellmanyear promotional products industry career Andrew has held other positions, including over 14 years as the vice president of corporate markets for Victorinox Swiss Army. Spellman served on the Board of Directors of Guardian Angel Settlement Association in several different roles, including being chairman of their golf committee, vice chairman, and then escalating to the role of chairman of the board.  Guardian Angel has provided Childcare Services as well as Social Services in the city of St. Louis for over 150 years; providing a hand-up, not a hand-out to the poor of St. Louis as they make an effort to improve their lives.  In addition, he served on the Board of Directors of the St. Vincent De Paul Mission of Waterbury during his brief time in Connecticut. Spellman received his BS in business administration from the University of Missouri in St. Louis.  He lives in Wildwood, Missouri, with his two teenage daughters.


    Ira Neaman, MAS

    Founder and President of Vantage Apparel

    Ira Neaman, MAS, founder and president of supplier Vantage Apparel, has joined the PPAI Board of Directors, effective immediately, to fill the seat vacated by Lori Kates, who has stepped down. He was appointed by PPAI Board Chair Dale Denham, MAS+, and approved by the board to fill the remainder of Kates's term, which ends at The PPAI Expo 2022. Neaman graduated from Syracuse University in 1974 and earned his Master of Business Administration degree from Harvard in 1976. He founded Vantage in 1977. An active volunteer in the promotional products industry for more than 40 years, Neaman has served on several PPAI committees, including the Leadership Advisory Committee, the Strategic Planning Committee, and the Marketing and Research Committee, as well as the Promotional Products Education Foundation Board and several industry task forces. In 2002, he became the inaugural recipient of the PPAI Education Lifetime Achievement Award, and Counselor magazine named him its Person of the Year in 2003 and has included him in its Power 50 since 2008.

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

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    0.5 Points

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Townhall: Getting To Know Your Board Nominees 2020

    Contains 3 Component(s), Includes Credits Recorded On: 08/28/2020

    This is a great opportunity to hear from the Board Slate Nominees for the 2020 Election. Each Board nominee will be answering questions that reflect their skill sets that align with the Board’s current focus and strategic plan. This webinar has been set up for all PPAI members to participate live or to access on-demand.

    This is a great opportunity to hear from the Board Slate Nominees for the 2020 Election. Each Board nominee will be answering questions that reflect their skill sets that align with the Board’s current focus and strategic plan. This webinar has been set up for all PPAI members to participate live or to access on-demand.

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

    Ira Neaman, MAS

    Founder and President of Vantage Apparel

    Ira Neaman, MAS, founder and president of supplier Vantage Apparel, has joined the PPAI Board of Directors, effective immediately, to fill the seat vacated by Lori Kates, who has stepped down. He was appointed by PPAI Board Chair Dale Denham, MAS+, and approved by the board to fill the remainder of Kates's term, which ends at The PPAI Expo 2022. Neaman graduated from Syracuse University in 1974 and earned his Master of Business Administration degree from Harvard in 1976. He founded Vantage in 1977. An active volunteer in the promotional products industry for more than 40 years, Neaman has served on several PPAI committees, including the Leadership Advisory Committee, the Strategic Planning Committee, and the Marketing and Research Committee, as well as the Promotional Products Education Foundation Board and several industry task forces. In 2002, he became the inaugural recipient of the PPAI Education Lifetime Achievement Award, and Counselor magazine named him its Person of the Year in 2003 and has included him in its Power 50 since 2008.

    Todd Pottebaum, MAS+

    President of Quality Resource Group

    Todd Pottebaum, MAS+, is president of Quality Resource Group (QRG), a branded merchandise and print distributor headquartered in the Minneapolis, Minnesota, area that utilizes technology to cut complexities, streamline processes and gain market share. An aspiring expert in systems, efficiencies and process planning, Pottebaum speaks regionally and nationally at industry events.

    Prior to his election to the PPAI Board of Directors in 2017, Pottebaum served the promotional products industry in a wide variety of roles, most notably as president of Upper Midwest Association of Promotional Professionals, and as chair of the PPAI Marketing Information And Research Committee.

    Pottebaum studied at the University of Northern Colorado and earned a degree in international trade and relations with an emphasis in economics. His greatest treasures are his wife, Sheri, daughter Savannah, and sons, Jax and Jaeger. He’s a proud Minnesotan who enjoys spending time on the lake with his family.

    Alan Tabasky

    Vice President and General Manager of Bel USA

    Alan Tabasky has been involved in the promotional products industry for over 25 years. He was the co-owner of Hurricane Line, an A-rated and five-star industry supplier from 1994-2010 with his wife Heidi, until they merged Hurricane Line with BEL Promo over 11 years ago. Tabasky is currently the vice president and general manager of BEL USA, the parent company of BEL Promo and Discount Mugs. Tabasky was also president of GCPPA for two terms and has volunteered on various PPAI committees over the years.  Tabasky has been married for 29 years to Heidi, and they still work together after all these years. They have two wonderful children, both recently graduating college and both with psychology degrees. 


    Noah Lapine

    President and Co-Owner of Lapine

    Noah Lapine is president and co-owner of the Consumer Engagement Agency, Lapine (www.lapineinc.com), a 58-year-old third-generation family business. Lapine works with some of the world’s most-recognized brands, connecting brand strategy with merchandise to enable transformative consumer engagement and drive powerful business results. By offering end-to-end solutions built on the innovative combination of meaningful insights, scalable technology and quantifiable process efficiencies, Lapine has become an essential partner to the clients they serve. In 2020 Lapine became a 1% for the Planet company furthering their commitment to protecting our planet through the support of environmental causes. He joined Lapine in 1996 and has subsequently been involved in all phases of the agency’s development.  In 2017 Noah co-founded Effectus Partners (www.effectuspartners.com), a Miami-based Business Process Innovation company that architects and implements process efficiencies and solutions for major corporations. Effectus Partners earned the rank of No. 117 on the 2020 Inc. 5000 list of the fastest-growing private companies in America. Lapine serves as chairman of Effectus Partners. Before joining Lapine, he served as a corps member in Teach for America where he taught seventh grade English to students in rural Georgia. Lapine serves on the Board of Directors for Children’s Learning Centers, Connecticut’s third-largest early childhood education provider, and the Mill River Park Collaborative. He was a founding board member and board chair of Stamford, Connecticut’s first charter high school, Stamford Academy. He is also a member of the Young President’s Organization (YPO) and a Corporator for First County Bank.  Lapine received his undergraduate degree from the University of Rochester, and his Masters of Public Policy from New York University’s Wagner School of Public Service as a dean’s scholar. He lives in Stamford with his wife and three children.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Your Business Vaccine Virtual Session

    Contains 4 Component(s), Includes Credits Recorded On: 07/29/2020

    ​In today’s climate, we are all searching and hoping for the quick fix to get back to normal. We all want that one shot to inject our organizations with success. But just as a vaccine takes time, you must take the steps today to create immunity from business illness including what you need to do daily, weekly, monthly and annually to get yourself on the path to success. In this session with Sara Webb, we’ll discuss the steps to prevent your business from sickness even in this climate.

    In today’s climate, we are all searching and hoping for the quick fix to get back to normal.  We all want that one shot to inject our organizations with success. But just as a vaccine takes time, you must take the steps today to create immunity from business illness including what you need to do daily, weekly, monthly and annually to get yourself on the path to success.  In this session with Sara Webb, we’ll discuss the steps to prevent your business from sickness even in this climate. 

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created.     In owning InTandem, Sara has built not only a personal brand but also the brand of her organization. She is looking forward to sharing her experiences in developing as well as continually building the InTandem Brand Story.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. During the live virtual session, participants will be asked to use their webcam and computer microphone to brainstorm with other participants during the session. 

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Culture Of Rebuilding Virtual Session

    Contains 4 Component(s), Includes Credits Recorded On: 07/08/2020

    There’s no question that 2020 has been the year that turned our world upside down. In the wake of the COVID-19 pandemic, we’ve had no choice but to pivot and reassess the way we approach everything from how we socialize, how we communicate, and especially how we work. As we ease into the next normal, organizations are approaching a crossroads, a rare opportunity to choose: do they go back to the way things were, or do they rebuild their workplace culture for the better? This session will help you seize that chance to create something that surpasses what’s been left behind. Lisa Walden will present mindset-shifting insights on the future of work, and identify opportunities to improve your company’s culture so that your employees’ default mode is engaged, motivated, and thriving. Through this highly interactive session, Lisa will help you explore, in real time, the cultural strategies best suited for you and the future of your organization.

    There’s no question that 2020 has been the year that turned our world upside down. In the wake of the COVID-19 pandemic, we’ve had no choice but to pivot and reassess the way we approach everything from how we socialize, how we communicate, and especially how we work. As we ease into the next normal, organizations are approaching a crossroads, a rare opportunity to choose: do they go back to the way things were, or do they rebuild their workplace culture for the better? This session will help you seize that chance to create something that surpasses what’s been left behind. Lisa Walden will present mindset-shifting insights on the future of work, and identify opportunities to improve your company’s culture so that your employees’ default mode is engaged, motivated, and thriving. Through this highly interactive session, Lisa will help you explore, in real time, the cultural strategies best suited for you and the future of your organization.

    Lisa Walden

    Co-founder and Speaker

    Lisa X. Walden is a speaker, author, and consultant dedicated to helping people create authentic, empowering workplaces that don’t cause the dreaded Sunday scaries. As co-founder of Good Company Consulting, she’s delivered her message to organizations nationwide, and strives to create deep mindset shifts that help people better collaborate, communicate, and prepare for the workplace of the future. Lisa's work is centered on the (strangely revolutionary) concept that people and strategy don’t have to be mutually exclusive. Her presentations focus on how to wield the generational lens at work, best-practices for maintaining thriving cultures, and tactics for nurturing the single most important component of a healthy work environment—trust. By weaving together case-studies, stories, statistics, and the latest research, her content lays the groundwork for meaningful change that means more awesome workplaces.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.