WLC 2022: Harnessing Innovation
Recorded On: 06/28/2022
|How is it that some harness their imagination to create game-changing drivers of growth and innovation while others miss the mark? The answer: the best companies have a systematic process to focus their team’s creativity into practical outputs. Frasca blends the improvisational qualities of a jazz ensemble with bleeding-edge business savvy to bring a completely fresh perspective on unleashing creativity in the organization. Her inspiring presentation delivers practical tools that can be used immediately to increase creative output and deliver bottom-line results.|
VP of Innovation
With the curiosity of Galileo and the tenacity of a street fighter, Sara Frasca is an innovation expert. Honing her skills at senior leadership roles in both corporate America and the world of startups, Sara now serves as Vice President of Innovation for Platypus Labs, a global innovation enablement, invention, and consulting firm. She helps leading organizations cultivate human imagination, build a culture of innovation, and solve complex problems in creative ways. Sara is the go-to resource for leaders seeking competitive advantage and sustainable success by harnessing innovation. Prior to Platypus Labs, Sara spent 13 years at General Mills in multiple leadership roles. She was also an account director at the interactive agency ePrize, leading the forefront of digital transformation for Fortune 500 brands. Sara is the founder and proud owner of Trasca & Co. Eatery, and was named the 2017 Female Entrepreneur of the Year in Jacksonville, Florida.
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