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Trained Advertising Specialist Certificate Program

The PPAI Certification Program Trained Advertising Specialist (TAS) certificate is a PPAI Professional Development initiative aimed at providing promotional products professionals with less than three years of industry experience an avenue for earning a certificate of completion, which is aligned with their entry-level experience and educational achievement.

Criteria

The Trained Adverting Specialist (TAS) Program applicants must meet the following criteria in order to be eligible for the TAS certificate:

  • Possess a current login (registered email address and password)
    If you need one please contact your Member Care Representative or 888-426-7724 x 3218 (M-F 8:30 am - 5 pm CST)
  • Presently serving in a position with a promotional products company
 

Components

The Trained Advertising Specialist (TAS) Program is an earned certificate program comprised of the following elements:

  • Foundational education program targeted towards promotional products professionals with less than three years of industry experience.
  • Verification of 25 earned education points from either MAS or CAS-approved courses (earned within the past 5 years)

New to the Industry

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Content aimed at providing professional development for promotional products professionals with less than three years of industry experience. These webinars are an avenue for introductory industry information.

51 Results

  • 10 Tips for New Managers 

    Contains 3 Component(s), 1.00 credit offered Includes a Live Event on 12/05/2018 at 2:00 PM (EST)

    Without question, managing people is one of the most challenging professional experiences. While some people are born with great management skills, others must learn them. From conducting critical conversations to providing feedback, and from documenting interactions to conducting safe terminations, this session provides some golden nuggets for professionals looking to develop new management skills or for seasoned managers who just want a refresher. Learn to recognize common management pitfalls and how to avoid them; learn new communication skills and techniques, and understand how to safely and effectively manage a diverse workforce.

    Without question, managing people is one of the most challenging professional experiences. While some people are born with great management skills, others must learn them. From conducting critical conversations to providing feedback, and from documenting interactions to conducting safe terminations, Claudia St. John provides some golden nuggets for professionals looking to develop new management skills or for seasoned managers who just want a refresher. Learn to recognize common management pitfalls and how to avoid them; learn new communication skills and techniques; and understand how to safely and effectively manage a diverse workforce.

    Claudia St John, SPHR

    President of Affinity HR Group, LLC

    Claudia St. John is President of Affinity HR Group, LLC – a national human resources consulting firm that serves as an affinity partner for PPAI members. Claudia is an HR professional with 20 years' experience in global human resources, employee benefits, management consulting and communications. She specializes in strategic planning, employee engagement, organizational development, recruitment and executive career management.

    Claudia's prior experience includes serving as senior consultant for Mercer Human Resources Consulting, the nation's top HR consulting firm, in Washington DC and Geneva Switzerland, Vice President for People for POMCO Group, Manager of the Blue Cross Blue Shield Association's National Labor Office and Senior Policy Associate for the AFL-CIO. She holds an undergraduate degree in employee benefits and labor relations from The American University and a master's degree in business and public administration from The George Washington University. She holds a Senior Professional in Human Resources (SPHR) certification and is a member of the Society for Human Resource Management and maintains many certifications in workplace testing.

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    1 Point

  • CAS: Marketing And Advertising Overview

    Contains 3 Component(s), 1.00 credit offered Includes a Live Event on 06/18/2018 at 2:00 PM (EDT)

    ​This course provides a foundation on how promotional products are positioned in the advertising marketplace. Emphasis is placed on effective uses of the trade show, developing a successful advertising campaign, and managing the process through a marketing plan. ​

    This course provides a foundation on how promotional products are positioned in the advertising marketplace with Paul Kiewiet, MAS+. Emphasis is placed on effective uses of the trade show, developing a successful advertising campaign, and managing the process through a marketing plan. 

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • CAS: Incentives, Premiums, and Recognition Programs 101

    Contains 4 Component(s), 0.50 credits offered Recorded On: 05/23/2018

    One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.

    One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.


    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • CAS: Promotional Consultant and Supplier Selling 101

    Contains 4 Component(s), 1.00 credit offered Recorded On: 05/16/2018

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry.

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry. 

    Lindsey Davis, MAS

    National Sales Representative

    Lindsey Davis, MAS, is a national sales representative at Raining Rose, Inc., where she focuses her time on business development and implementation of strategic branding programs. Her love of all things promotional products started when her parents founded Solar Advertising, an early lip balm supplier, in 2003, Lindsey became President of Solar Advertising and led the company through a successful purchase by Raining Rose in 2016. She is currently serving as the immediate past president of The Rocky Mountain Region Promotional Products Association and the president of the Regional Association Council (RAC) Board at PPAI. Lindsey has a bachelor’s degree in international business from Johnson & Wales University in Denver.

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    1 Points

  • CAS: Creating Opportunities With Co-Op Advertising

    Contains 4 Component(s), 1.00 credit offered Recorded On: 05/02/2018

    Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products.

    Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products. This webinar is aimed at distributors but can also provide suppliers with greater insight into their market and how to help distributors obtain a sale.

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

  • CAS: Distributor and Supplier Communications Best Practices

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duff, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duff, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service. 

     

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    1 Point

  • Enchanting Secrets To Creative Storytelling

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers. Join Bobby Lehew for this session on storytelling, we’ll walk through seven secrets and learn how to translate sales experiences into stories that are compelling.

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

  • PSA Required: Prop 65 and State Regulations

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/11/2018

    Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them.

    Join Anne Stone for this session on Prop 65 and State Regulations. Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required: Product Safety Basics

    Anne Stone

    Director of public affairs

    Anne Stone is the director of public affairs. Anne is responsible for guiding PPAI's legislative and government relations efforts, including taking a contingent of PPAI members to Washington, DC, to advocate directly to US lawmakers on issues important to the promotional products industry. Anne also oversees the Association's product responsibility programs including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

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    1 Point

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  • Stepping Up And Stepping In

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/04/2018

    Join Mary Jo Tomasini, MAS+ as she addresses the importance of volunteer recruitment, engagement, protection, balance and development.

    Join Mary Jo Tomasini, MAS+ as she addresses the importance of volunteer recruitment, engagement, protection, balance and development.  Mary Jo, will share her perspective on how volunteerism builds a productive and positive culture in the workplace. She will talk about her own experiences at PPAI and other volunteer experiences and how one can step up and step in.  During this session you can learn about how to get involved with volunteer opportunities at PPAI, including LEAD. You will also learn about how to strike a healthy balance between work, volunteering and life. 

    Mary Jo Tomasini, MAS+

    Founder, Owner, PPAI Board of Directors

    Mary Jo founded Competitive Edge in 1993 working alone in a store basement. Now, over 20 years later, she has 25 employees working in an office building overlooking Lake Michigan. Mary Jo’s success is driven by her belief in going above and beyond customer expectations to deliver incredible levels of service. Prior to being elected to the PPAI Board of Directors in 2014, Mary Jo served on the PPAI Public Relations committee, and in 2015 she served on the Certification Committee. She currently serves on GRAC (Government Relations Advisory Committee) and is a Michigan delegate for LEAD (Legislative Education Action Day).  In addition to being a successful business person, Mary Jo still finds time for volunteer work. She currently serves on the Lake Michigan College Board of Trustees, Foundation and Alumni Boards.  Her desire and dedication to give back to the community is evident as she offers her services and expertise to a long list of organizations that include United Way, Junior Achievement and Hospice.  Mary Jo lives in Stevensville, Michigan with her husband and number one fan, Fred.

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    1 Point

  • For The Love Of Learning

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/28/2018

    Join Jennifer Crowfoot for this interactive session on how PPAI Online Education can help with professional development for you and your staff. This session will give you resources that will help apply staff development concepts to achieve your business objectives. Participants will learn about learning theory, staff development best practices, and how to put concepts into action.

    Join Jennifer Crowfoot for this interactive session on how PPAI Online Education can help with professional development for you and your staff. This session will give you resources that will help apply staff development concepts to achieve your business objectives. Participants will learn about learning theory, staff development best practices, and how to put concepts into action.

    Jennifer Crowfoot

    Professional Development Director

    Jennifer Crowfoot has joined PPAI as the Director of Professional Development. Jennifer comes to PPAI with over 19 years of learning and professional development experience in a variety of industries focusing on facilitation, curriculum development, adult learning, communications and change management. Jennifer has been recognized by the learning and development community by participating as a speaker and panelist at a number of learning conferences.  At the 2008 Perspectives Learning Conference she was the recipient of the Learning Leader of the Year Award, and in 2010 she led her team to receive the Learning in Emerging Business Achievement Award.  Jennifer earned her bachelor’s degree in speech communication and master’s degree in educational human development from Texas A&M University. Outside of work Jennifer enjoys spending time as a Girl Scout Leader and running with Team in Training to support the Leukemia and Lymphoma Society.

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    1 Point

  • TAS: Imprint and Application Process

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/14/2018

    Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns.

    Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns. 

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • Promo Products Industry Boot Camp

    Contains 10 Component(s) Recorded On: 02/22/2018

    This program includes three webinars that provide an industry overview and is designed to be used for participants that are not in the industry and would like to learn more about it. This program is designed for all ages and once completed participants will receive a Promotional Products Trainee Certificate.

    This program includes three webinars that provide an industry overview and is designed to be used for participants that are not in the industry and would like to learn more about it. This certificate program incorporates online education content in addition to a required case study report to give context to the practical knowledge gained throughout the program. This program is designed for all ages and once completed participants will receive a Promo Products Boot Camp Certificate. 

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

    Carol Gauger, MAS

    Director of Member Engagement

    Carol Gauger, MAS, was introduced to the promotional products industry in 1984 and has worked on both the supplier and distributor sides of the business prior to re-joining PPAI in 2010. Carol combines her industry knowledge and her association experience in membership, recognition, engagement and overall association management to direct the key initiatives in support of members at-large and the regional association community. She is also available to work with regional associations on volunteer and program development, strategic planning and Board optimization.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    3 Points

  • TAS: Roadmap To The Supply Chain

    Contains 4 Component(s), 0.50 credits offered Recorded On: 02/21/2018

    Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!

    Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    0.5 Point

  • If Only I Had Known—Volunteer Leadership Tips And Tools

    Contains 4 Component(s), 1.00 credit offered Recorded On: 02/14/2018

    Join this webinar panel of past regional association presidents including D’Anna Zimmer, CAS; Harold Wood; and Tom Clouser, MAS, as they pass on their wisdom accumulated from years of volunteer leadership experience. Here is your chance to ask tough questions of your regional and national leaders. Get survival tips from those who have served in the trenches and discover the skills that can set you up for success.

    Join this webinar panel of past regional association presidents including D’Anna Zimmer, CAS; Harold Wood; and Tom Clouser, MAS, as they pass on their wisdom accumulated from years of volunteer leadership experience. Here is your chance to ask tough questions of your regional and national leaders. Get survival tips from those who have served in the trenches and discover the skills that can set you up for success.

    D'Anna Zimmer, CAS

    Brand Development Manager

    D’Anna is the Texas, Oklahoma, Arkansas and Louisiana brand development manager for BAG MAKERS, Inc. and has worked as a supplier rep for more than 20 years after beginning as a distributor sales rep for Marketing Incentives. Her involvement with PPAS began early in her career; she has served in several capacities on the Board including Vice President twice, President twice and RAC Delegate for several terms. She has attended L.E.A.D. in Washington, DC, for five consecutive years and helped PPAS host L.E.A.D. Local in Austin, TX, in 2015.  In 2016, she joined the RAC Board as Treasurer and in 2017, she was appointed as the RAC Liaison to the PPAI Board (a two-year term).

    Harold Wood

    Account Manager

    Harold is an account manager for BIC Graphic serving the District of Columbia, Delaware, Maryland, Virginia and West Virginia; has been an active leader for CPPA, SAAGNY and VAPPA; and is VAPPA’s 2017 RAC Delegate. Harold has been the proud recipient of the Supplier of the Year award for both VAPPA (2013) and CPPA (2016), a PPAI Volunteer of the Year nominee (2015 and 2016) and most recently, a member of the inaugural class of PPAI Fellows.

    Tom Clouser, MAS

    Regional Sales Manager

    Tom Clouser, MAS — Tom’s career in the promotional products industry began before he was “officially” in the industry—as a buyer of branded marketing tools at a large financial institution. Two years later, he found himself on the distributor side for the next 17 years. Then, in 2015, Tom began a new chapter in his career as a supplier as senior account manager for Evan’s Manufacturing. In April 2016, Tom joined The Magnet Group family as regional sales manager. Tom has served on numerous volunteer committees for his regional association including membership, show planning and education and is currently serving as Past President of Three Rivers Advertising Specialty Association (TRASA). He is a strong advocate of the benefit and power of regional associations.

    Janet McMaster, MAS (Moderator)

    Regional Sales Manager

    Janet is a regional sales manager for Geiger. A 30-year industry veteran, Janet has held positions in support services, marketing, systems training and sales management. In the past, she held Board positions with PAPPA (formerly SACDV) 2004–2005 and 2007–2010. After relocating from Pennsylvania to South Carolina in 2012, Janet was elected to the Board of CAAMP and served as Professional Development Chair and President. She was awarded Volunteer of the Year by CAAMP in 2015. Elected to the RAC Board in 2015, she is currently serving as President. In addition to her regional association vol¬un¬teerism, Janet has also served on PPAI RAC Volunteer of the Year Advisory Group (2016) and the Donna Hall Memorial Grant Award Committee (2015), as well as several other planning committees within the regional community.

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    1 Point

  • Navigating The Bid Process

    Contains 3 Component(s), 1.00 credit offered Recorded On: 02/07/2018

    Bids are a pain, and responses are looked at as the provision of commodities where low price wins. The question is, how can you change the game?

    Bids are a pain, and responses are looked at as the provision of commodities where low price wins. The question is, how can you change the game? Joseph Scott has 25 years of winning bids by changing the game. Does it work every time? No; but, when it does, you will find yourself being the only team playing in the stadium.

    Joseph Scott

    Founder

    Joseph Scott co-founded Scott & Associates, Inc. with his wife Katie in 1993. Second generation joined company in 2009. Selling Principal: $25 million + in career Promotional Products sales. Joe has transitioned his Distributorship into an Agency that gets paid for their time and the results that they generate for their clients. He makes his living selling Promotional Products and Advertising Services. Public Speaking is a fun, side-business.

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    1 Point

  • CAS: Business Ethics

    Contains 4 Component(s), 1.50 credits offered Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

    Join Cory Halliburton for this session on CAS Required: Business Ethics. This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session. 

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

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    1.5 Point

  • The PPAI Expo 2018: The Exhibit Clinic: How To Get Better Results At Trade Shows

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Learn what makes a trade show different, how to differentiate expectations of attendees, learn the do’s and don’ts of working the booth and the event, and learn creative ways to follow up after the show ends.

    Join Mary Ellen Sokalski, MAS for this interactive session.  It will help even the most seasoned trade show exhibitors maximize the potential they have to create an extraordinary booth experience. Learn what makes a trade show different, how to differentiate expectations of attendees, learn the do’s and don’ts of working the booth and the event, and learn creative ways to follow up after the show ends.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.

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    1 Point

  • Expo 2018: Networking To Gain Even More Business

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Join this interactive session in best practices for networking to gain even more valuable leads that can develop into long term clients. Learn the right way to approach networking, develop a powerful elevator speech that positions you as a solution provider, and learn effective ways to follow up.

    Join Mary Ellen Sokalski for this interactive session in best practices for networking to gain even more valuable leads that can develop into long term clients. Learn the right way to approach networking, develop a powerful elevator speech that positions you as a solution provider, and learn effective ways to follow up. Understand practices to avoid and have fun practicing tips and secrets to improving your networking exchanges with new prospects and existing contacts.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 32-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association's Lifetime Achievement Award for Education Excellence, PPAI's Distinguished Service Award and its Facilitator Excellence Award. Currently Director of Marketing Communications at industry wearables supplier Bodek and Rhodes, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity and Supplier-Distributor Relations, and now How to Have a Happy Life. A multi-winner of PPA's Supplier Achievement Awards and the Golden Pyramid, ASI's Distinguished Women in Promotional Products, one of ASI's Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, and former Vice Chair of Marketing for PPAI, and member of the PPAI Board of Directors, she was recently honored with SACDV's Hall of Fame Award and for two years in a row the SACDV President's Award for accomplishments as Chair of SACDV's Fall Expo for revitalizing its trade show.

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    1 Point

  • The PPAI Expo 2018: Sales CRUSH Planning Workshop

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    New to the industry? Want to get a jump start on your sales for 2018? Want to sell more volume in 2018 than ever before? Then let's create a sales plan for you and your business. You will walk away from this session with a personalized plan to help you grow faster and more profitably. Plan your work, then work your plan.

    New to the industry?  Want to get a jump start on your sales for 2018?  Want to sell more volume in 2018 than ever before?  Then let's create a sales plan for you and your business. Join Josh Frey for this session and walk away from this session with a personalized plan to help you grow faster and more profitably. Plan your work, then work your plan.  

    Josh Frey

    Small Business Owner

    2018 is the Year of the Entrepreneur and Small Business Owner (at least according to me and my small-business-owner-friends that I know and hang with!).  I am a business junkie and Kool-aid drinking entrepreneur, having started my own swag business and career at the ripe old age of 22 with no experience, contacts or resources (yeah, so I am a little old(er), but a little wiser too).


    Josh is a front line sales guy who has coached and helped others launch dozens of businesses in the promotional products industry (and other industries), simply by teaching the very same best sales and business practices I use to support my own family and lifestyle. In 2012 I launched the The Swag Coach™ Program, a step-by-step guide for "how to start and grow" your very own promotional products business, with the help and support of a 20+ yr seasoned entrepreneur and sales veteran.

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    1 Point

  • The PPAI Expo 2018: First-Time Attendees: Navigating The PPAI Expo

    Contains 3 Component(s), 0.50 credits offered Recorded On: 01/18/2018

    Walking onto the trade show floor may seem like an overwhelming experience. If it’s your first time at The PPAI Expo, it might even feel a bit chaotic. Start here to learn about the physical challenges of the trade show and how to be best prepared for them. Learn to develop a plan of attack and understand what you can expect to accomplish at the show. Learn tips on show etiquette, best practices, supplier expectations and what to do once you get home after the show. You’ll leave this session a trade-show pro.

    Walking onto the trade show floor may seem like an overwhelming experience. If it’s your first time at The PPAI Expo, it might even feel a bit chaotic. Join Natalie Clark and Jeff Coulter for this session and learn the physical challenges of the trade show and how to be best prepared for them. Learn to develop a plan of attack and understand what you can expect to accomplish at the show. Learn tips on show etiquette, best practices, supplier expectations and what to do once you get home after the show. You’ll leave this session a trade-show pro.

    Jeff Coulter

    PPAI Member Care Representative

    Jeff has been with PPAI since 2015 as a Member Care Representative. He assists members with day to day questions about the memberships with PPAI. Before he was with PPAI, Jeff worked for MultiView as an Account Manager where he was responsible for selling online advertising for trade associations. He is a graduate of the University of Texas at Arlington where he received a bachelors in Kinesiology.

    Natalie Clark

    Manager of the PPAI Membership Services Department

    As the manager of PPAI's membership services department, Natalie oversees recruiting and retention efforts for the Association. Natalie has over 20 years of experience in sales, service and operations. She joined PPAI in 2013, oversees a staff of 13 and is responsible for approximately 40% of the overall revenue for the association.

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    0.5 Point