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CAS Complimentary Sessions For PPAI Members

These are CAS level session and all of them are complimentary for PPAI members, although they are not filtered by topic.

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30 Results

  • CAS: Improving Company Culture Through DEI Support & Awareness: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Improving company culture isn’t about mandates or mission statements; it’s about commitment. Real change happens when leaders take action. Natalie Tenner, chair of SanMar’s IDEA Council is championing DEI initiatives from the top while balancing her day-to-day as a Credit Manager, she proves that impactful change starts with leadership. Vera Minot, who introduced DEI into her family-owned business, challenges traditions and reshapes priorities. Through her external involvement, Vera has made hiring with diversity in mind a priority, showing that small businesses can lead big transformations. Kim Sandifer brought a new perspective to the promotional products industry. Now at HALO, she focuses on hiring and training with the precision and insight of a seasoned C-level HR leader. Moderated by Sarah White, these voices illuminate how intentionality, awareness, and action can weave DEI into the fabric of any workplace. The result? A company culture that doesn’t just support diversity but thrives because of it.

    Improving company culture isn’t about mandates or mission statements; it’s about commitment. Real change happens when leaders take action. Natalie Tenner, chair of SanMar’s IDEA Council is championing DEI initiatives from the top while balancing her day-to-day as a Credit Manager, she proves that impactful change starts with leadership. Vera Minot, who introduced DEI into her family-owned business, challenges traditions and reshapes priorities. Through her external involvement, Vera has made hiring with diversity in mind a priority, showing that small businesses can lead big transformations. Kim Sandifer brought a new perspective to the promotional products industry. Now at HALO, she focuses on hiring and training with the precision and insight of a seasoned C-level HR leader. Moderated by Sarah White, these voices illuminate how intentionality, awareness, and action can weave DEI into the fabric of any workplace. The result? A company culture that doesn’t just support diversity but thrives because of it.

    Kim Sandifer

    Chief Human Resource Officer

    HALO

    Kim Sandifer joined HALO in 2020 as the company’s first HR Business Partner, bringing over 20 years of experience in business-facing HR and operational management roles. Throughout her career, Sandifer held senior HR positions at several Fortune 500 companies in the financial services and retail sectors. She played a key role in establishing a best-in-class HR function at HALO. 

    During her first two years with the company, Sandifer partnered with senior leaders to build the HR Business Partner function, focusing on executing talent strategies, developing leaders, and enhancing organizational effectiveness. In 2023, she was promoted to Chief HR Officer, where she continues to support HALO’s growth by prioritizing the people and their experience. 

    Mrs. Sandifer holds a BA in Finance and Economics from Elmhurst College and is an alumna of the Smith College Leadership Consortium. 

    A Chicago native, Kim lives with her husband of 33 years, Michael. They have two children: Mykala, Associate Vice President of University Relations, Talent, and Inclusion at Kansas University; and Jabari, who works as a buyer for GM by day and a fashion influencer and stylist by night. 

     

    Natalie Tenner

    Credit Manager and Chair, IDEA Council

    SanMar

    Natalie Tenner has been with the SanMar corporation out of Issaquah, Washington for nearly 23 years. She currently serves as a Credit Manager and the Chair of the IDEA (Inclusion, Diversity, Equity & Action) Council. As the council's first chair, Natalie feels privileged to lead its initiatives and has spent the past four years working closely with departments across the organization, both as a guest speaker and through active engagement. She is deeply committed to ensuring the council's vision of empowering employees to embrace differences, maximize their talents, and create opportunities for equitable growth remains at the forefront. In addition, she strives to foster an inclusive culture grounded in respect and open communication. As she explains, “True innovation arises when an organization views diversity as an opportunity, not an inconvenience. Differences can spark extraordinary relationships and creativity.” 

    Natalie is passionate about inclusion, believing that having the right people at the table and giving them an opportunity to be heard is essential to employee engagement.  She emphasizes the importance of nurturing a culture that values inclusivity and psychological safety as an integral part of the organization’s overall vision and mission.  She believes that we can learn valuable lessons from one another when we are eager to listen and learn.  

    Natalie holds a bachelor’s and master’s degree in communication along with a certificate in Diversity and Inclusion from Cornell University. Natalie is married and the proud mother of two sons. 

     

    Vera Minot

    Creative Director

    Southwest Solutions

    Vera is the Creative Director for, and part owner of, Southwest Solutions – an award-winning marketing materials company.  She is a heart-first professional who’s known for her creativity; aversion to small talk; and appreciation of good vocabulary and clever marketing materials.  She studied Linguistics and Gender & Women’s Studies at the University of Arizona, and after stints in a variety of industries that converged into a unique perspective on business and humans, she joined the wide world of promo. Vera is the past Board President of the Tucson LGBT Chamber of Commerce (AKA the Gaymber)- cultivating a safe space for queer folks in business as well as a space of learning for allies, who are tremendously important to the LGBTQIA+ community. She – and her entire team at Southwest Solutions - believes Inclusive Business is Good Business. When she isn’t hard at work, you’ll find Vera being lifting weights, making prints, tending to too many houseplants, and hanging out with her wife and their cats. 

    Sarah White (Moderator)

    COO & Founder

    Fairware

    Sarah White is COO and co-founder of Fairware, North America’s leading provider of sustainable and ethically sourced promotional merchandise.  In addition to operations and human resources, Sarah drives Fairware’s commitment to being an anti-racist organization. She is a Co-Chair of the President’s Group, a network of B.C. business leaders championing more accessible, inclusive workplaces. For over 10 years, Sarah has volunteered with the Vancouver Street Soccer League an organization that utilizes sport to uplift marginalized folks. 

     

    Outside of work Sarah loves time with friends and family and being in the outdoors. Being the subject of the documentary film Not Quite That has opened new areas of interest and exploration, including advocating for gender affirming healthcare and continuing to uplift the underrepresented lives of the LGBTQ+ community.  

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Navigating Communication in Todays Virtual World: Leadership Development Conference 2024
    Contains 2 Component(s), Includes Credits

    Communication has undergone significant changes in recent years, influenced by generational differences and the increase in virtual and hybrid work environments. Join a diverse panel of experts as they discuss strategies for improving communication and fostering collaboration in today’s evolving workplace.

    Communication has undergone significant changes in recent years, influenced by generational differences and the increase in virtual and hybrid work environments. Join a diverse panel of experts as they discuss strategies for improving communication and fostering collaboration in today’s evolving workplace. 

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Certified Advertising Specialist (CAS) Package
    Contains 25 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • New To Company Stores
    Contains 3 Component(s), Includes Credits

    Thinking about getting into eStores? This presentation with Dennis Klum will help those seeking basic information on what it takes to get started. While targeted to distributors that are “new” to eStores, participants will learn not only the “what” and “why” but also tips and critical considerations for those interested in this topic. All the basic (and some advanced) components will be shared including the questions to ask your clients, a look at ROI, the initial “first” steps and keys to success.

    Thinking about getting into eStores? This presentation with Dennis Klum will help those seeking basic information on what it takes to get started. While targeted to distributors that are “new” to eStores, participants will learn not only the “what” and “why” but also tips and critical considerations for those interested in this topic. All the basic (and some advanced) components will be shared including the questions to ask your clients, a look at ROI, the initial “first” steps and keys to success.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Canadian Certified Advertising Specialist (CAS) Package
    Contains 24 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Canadian Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • PPAI Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • MAS: Diversity Opens Doors: Selling To Major Corporations And The Fortune 500
    Contains 4 Component(s), Includes Credits

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Kathy Cheng

    President and Founder

    Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers, and the founder of its in-stock apparel line, Redwood Classics Apparel, which provides promotional and retail resellers with high-quality garments that are handcrafted in North America. 

    With the innumerable recognitions and awards that Kathy has been accredited for over the years, she was most notably named on Inc. Magazine’s 100 Female Founders List and was recognized for her significant contributions in Supplier Diversity, receiving the WBE President’s Award and the LGBTQ+ Ambassador of the Year Award for 2020. 

    As a result of Kathy’s contributions to women-focused efforts, she was presented with the prestigious Counselor Supplier Woman of Distinction Award by ASI (Advertising Specialty Institute®) in 2016, was one of three Canadians inducted into The EY Entrepreneurial Winning Women™ program in 2014, and was on WXN (Women’s Executive Network)’s Top 100 Most Powerful Women in Canada list in 2013.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Industry Essentials Overview
    Contains 4 Component(s), Includes Credits Recorded On: 11/13/2020

    This twenty minute session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the industry. If you are new or work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    This twenty minute session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the industry. If you are new or work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    Tina Filipski

    Director of Publications/Editor, PPAI

    Tina Berres Filipski heads up PPAI's publications team, which is responsible for producing PPB, PPB Newslink, Promotional Consultant Today and PromoTalks podcasts. She's also staff liaison to the Editorial Advisory Committee.

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    0.5 Points

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Creating A Change Agent Network Virtual Session
    Contains 4 Component(s), Includes Credits Recorded On: 10/27/2020

    The rate of change is higher today than ever before, people across all industries are finding themselves in change-saturated organizations. Add to that the pressure to achieve return on investment for projects and initiatives and it can fill overwhelming. What you need is a team to help understand how the change is perceived across the organization and industry, what people need and want to know, and where resistance to the change needs to be managed. You're also going to need to create help creating communications, coaching leaders and influencers on their next steps. This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward. Leading change is hard—make it easier by building a change agent network!

    The rate of change is higher today than ever before, people across all industries are finding themselves in change-saturated organizations. Add to that the pressure to achieve return on investment for projects and initiatives and it can fill overwhelming. What you need is a team to help understand how the change is perceived across the organization and industry, what people need and want to know, and where resistance to the change needs to be managed. You're also going to need to create help creating communications, coaching leaders and influencers on their next steps. This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward. Leading change is hard—make it easier by building a change agent network!

    Carla Howard

    Owner and Change Management Expert

    Carla Howard is a Keynote Speaker and a Transformational Change Leader. She is an advocate for professional women, supporting them through her work as speaker, online course creator, and mentor. Carla’s goal is to help professional women become more Influential and Promotable so they can Rise with Confidence and Grace! Carla spent 25+ years building a corporate career before stepping into her speaking, coaching, and consulting business full time in 2019. Her experience includes successfully coaching professionals on how to successfully lead change, and how to achieve their personal definition of career success. She is a results-oriented leader who values kindness, accountability, celebrating mistakes, and remembering to have fun in the workplace. Carla believes that all of us have the ability to create our dream careers while finding joy in the journey!

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    1 Point

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. For those attending the on-demand session: please pause the session to complete each of the activities throughout the session.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Future of Incentives & Recognition Programs
    Contains 4 Component(s), Includes Credits Recorded On: 08/19/2020

    Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business. This session is sponsored by Tango Card!

    Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business.

    This session is sponsored by Tango Card!

    Cindy Mielke, CPIM

    Director of Channel Marketing

    Cindy Mielke, CPIM, is Tango Card’s Director of Channel Marketing - Incentives and has spent more than 20 years working with clients and partners on their incentive and recognition program rewards. A strong advocate for the incentive industry, Mielke is president emeritus of the Incentive Marketing Association and past president of the Incentive Gift Card Council. She currently serves on the board of the Incentive and Engagement Solutions Providers council, where she has also served as president.  

    Stephanie Harris

    President

    Stephanie Harris is President of the Incentive Research Foundation (IRF). In her role she directs the efforts of the IRF, an organization that funds and promotes research to increase the understanding, effective use, and benefits of non-cash incentives to businesses globally. Harris is responsible for all strategic and operational aspects of the IRF, working closely with the IRF Board of Trustees.  Prior to joining the IRF, Harris was part of the American Express Meetings & Events leadership team, leading their global event strategy, thought leadership, and marketing efforts. During her tenure, Harris created the Global Meetings Industry Forecast which has become an industry bellwether. She received the American Express Chairman’s Award for Excellence and was a 2015 Pacesetter at American Express GBT.  Harris also spent eight years at Maritz, as Division Vice President, Brand Strategy & Marketing, working across the Motivation, Rewards, and Travel business units where she developed an understanding of, and passion for, the incentives business. She received the Maritz Innovation Award for her work on Travel Insight, a conjoint research-based approach to incentive travel program design.  Harris has served on the Meeting Professionals International Foundation Board and the Travel + Leisure Business Travel Advisory Board. Currently, she represents the IRF on the Events Industry Council and serves on the Incentive Federation Board of Directors. Harris resides in St. Louis with her husband, four children, Labrador and two miniature donkeys.  

    Brian Galonek, CPIM

    President

    Brian Galonek, is a Certified Professional of Incentive Management (CPIM) and the President of All Star Incentive Marketing, a 45 year old company that helps its customers focus on improving the safety, health, and wellness of workers by first improving employee engagement. He is a member of the Incentive Marketing Association (IMA) and other strategic industry groups and a board member of the Incentive Foundation. He has produced countless articles and white papers, and presented dozens of seminars and webinars on these, and related topics, to HR, safety, and operations leaders around the world. 

    David Gould, CPIM

    CEO

    David Gould, CPIM, is CEO of CR Worldwide, headquartered in the UK. He spent 23 years in the IT channel in various senior leadership roles before changing industries and joining CR Worldwide in 2014. As CEO, he is responsible for developing and growing the business to support new and existing clients. Since David moved to the incentive marketing industry, he has been an active member of the Incentive Marketing Association (IMA). In February 2018, he was appointed to the Board of Incentive and Engagement Solutions providers (IESP), an IMA Strategic Industry Group (SIG). In July 2018, he was appointed Vice President, IESP, and separately, studied and qualified for the Incentive Professional (IP) designition. In July 2019, he gained the Certified Professional of Incentive Management designation and was appointed President, IESP, and was also appointed to the Board of Directors of the IMA. David has a passion for outdoor life, especially skiing, travel, technology, and quality family time. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Marketing The Day After Tomorrow
    Contains 4 Component(s), Includes Credits Recorded On: 08/05/2020

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant. This session is sponsored by Tango Card.

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.

    This session is sponsored by Tango Card!

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: PPAI Diversity Equity And Inclusion Forum
    Contains 5 Component(s), Includes Credits Recorded On: 07/23/2020

    From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?

    From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?

    Julie Kwan

    Diversity and Learning Engagement Manager

    Julie is the manager of diversity and learning engagement at PPAI. She has over 10 years of experience in learning and development as a program manager, instructional designer, training facilitator, and webinar producer. Julie earned her Bachelor of Business Administration from Texas A&M University and her Master of Science in Instructional & Performance Technology from Boise State University. Through her academic work, Julie published a case study in the textbook Cases on Human Performance Improvement Technologies, as well as two articles for ISPI’s online publication PerformanceXpress.

    Maurice Norris

    Public Affairs Manager

    Maurice is the public affairs manager for PPAI. He monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

    Kathlene Brethowr

    Volunteer Programs Coordinator

    As the Volunteer Programs Coordinator, Kathlene Brethowr works to create opportunities for professional development through volunteering. Prior to joining PPAI, Kathlene was an Account Manager and Event Coordinator for MOJ Consulting LLC for three years where she received direct experience serving associations in the Dallas Fort Worth area. Kathlene graduated from the University of North Texas with a Bachelor of Science in Integrative Studies with a focus in Business, Sociology, and Kinesiology. 

    Seth Weiner, MAS

    President

    Seth Weiner, MAS, is President of Sonic Promos, a promotional marketing firm based in Gaithersburg, Maryland.  He has been active in the promotional marketing industry for 27 years, including what will be 23 years with Sonic in 2020.  As President of Sonic Promos, he has helped the company to perform in the top 15% of all promotional marketing firms nationwide.  He attended Ithaca College, earning a Bachelor’s Degree in Speech Communication and minors in writing, advertising and public relations. Seth earned his MAS in 2010. He actively lectures at various symposiums, conferences and educational institutions, and has been published in many professional publications.


    Latria Graham

    President

    Known as a game changer, Latria Graham, is a branding expert with over 20 years of credible and results driven experience. Latria is the President of GLB which mission is to help clients drive brand awareness and revenue through innovative marketing strategies and promotional products. GLB primarily services professional athletes, sports & entertainment properties, non-profits, and large corporations. Latria led her company to receive the 2019 Minority and Women-Owned Business Enterprise of the Year by the Florida State Minority Supplier Diversity Council. She now serves on the 2020 Minority Business Enterprise Committee and is the Immediate Past Chairwoman of Habitat for Humanity of Orange and Osceola County.

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    1.0 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Inexpensive Ways To Market Your Business
    Contains 4 Component(s), Includes Credits Recorded On: 06/05/2020

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?”  Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales?  Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the  marketing path you, as an promotional products professional can travel.

    Hank Yuloff

    Co-Owner

    Hank Yuloff is the co-owner of Yuloff Creative Marketing Solutions, which he co-owners with his wife, Sharyn. Yuloff Creative Marketing Solutions is a business coaching firm delivering traditional and technological marketing plans for small companies. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years. 


    Sharyn Yuloff

    Co-Founder

    When it comes to getting expert business help, Sharyn Yuloff offers a one-of-a-kind perspective. She is an online marketing and human resources expert, and is the co-founder of Yuloff Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies, which she owns with her husband, Hank. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years.


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Innovation - The Future Of Your Business: Design Thinking Can Help!
    Contains 4 Component(s), Includes Credits Recorded On: 05/20/2020

    In this 60 minute virtual session, Julia Maddox will describe the design thinking process and the positive impact on innovation. This session will be designed for small business with content that has creative and human centered solutions at is core. Participants will learn steps that can be applied immediately after the session. Throughout the session there will be brainstorming activities. In order to get the most out of this session please pause the video to complete each exercise before continuing to play the session.

    In this 60 minute virtual session, Julia Maddox will describe the design thinking process and the positive impact on innovation. This session will be designed for small business with content that has creative and human centered solutions at is core. Participants will learn steps that can be applied immediately after the session. Throughout the session there will be brainstorming activities. In order to get the most out of this session please pause the video to complete each exercise before continuing to play the session.

    Julia Maddox

    Founder, Barbara J. Burger iZone at the University of Rochester Libraries

    Julia Maddox is a consultant, campaign strategist, and educator who helps teams build their capacity for creative problem solving. She’s also the founder of the Barbara J. Burger iZone at the University of Rochester Libraries, an innovation center that helps students explore ideas for addressing the world’s toughest problems. Julia has over a decade of experience leading high-performing teams and is a popular presenter on the topic of creativity and innovation. Julia Maddox is recognized as an expert in community-centered innovation, public affairs, sustainable community development, program design, change management, and stakeholder engagement.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Promotional Consultant and Supplier Selling 101
    Contains 5 Component(s), Includes Credits Recorded On: 05/16/2018

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry.

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry. 

    Lindsey Davis, MAS

    National Sales Representative

    Lindsey Davis, MAS, is a national sales representative at Raining Rose, Inc., where she focuses her time on business development and implementation of strategic branding programs. Her love of all things promotional products started when her parents founded Solar Advertising, an early lip balm supplier, in 2003, Lindsey became President of Solar Advertising and led the company through a successful purchase by Raining Rose in 2016. She is currently serving as the immediate past president of The Rocky Mountain Region Promotional Products Association and the president of the Regional Association Council (RAC) Board at PPAI. Lindsey has a bachelor’s degree in international business from Johnson & Wales University in Denver.

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    1 Points

  • CAS: How To Communicate Compliance To An End Buyer
    Contains 5 Component(s), Includes Credits Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1 Point

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  • CAS: Distributor and Supplier Communications Best Practices
    Contains 5 Component(s), Includes Credits Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service. 

     

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    1 Point

  • CAS: Enchanting Secrets To Creative Storytelling
    Contains 5 Component(s), Includes Credits Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers. Join Bobby Lehew for this session on storytelling, we’ll walk through seven secrets and learn how to translate sales experiences into stories that are compelling.

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

  • CAS: Business Ethics
    Contains 5 Component(s), Includes Credits Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

    Join Cory Halliburton for this session on CAS Required: Business Ethics. This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session. 

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech UniversitySchool of Law in 2003 and, among other accolades, was the recipient of the 2013Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young LawyersAssociation.

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    1.5 Point