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CAS Complimentary Sessions For PPAI Members

These are CAS level session and all of them are complimentary for PPAI members, although they are not filtered by topic.

120 Results

  • Navigating Coaching: The Core of Management

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/11/2020 at 1:00 PM (CST)

    ​If you’re a new manager, the chances are good that the only things you’ve been taught how to do are: Hire, Dictate, and Fire. The truth is that being a great manager is far more than that. Great management is the art and skill of producing profitable behavior change in your people – the kind of behavior change that raises their level and the level of your staff. This session with Troy Harrison will show you how!

    If you’re a new manager, the chances are good that the only things you’ve been taught how to do are:  Hire, Dictate, and Fire.  The truth is that being a great manager is far more than that.  Great management is the art and skill of producing profitable behavior change in your people – the kind of behavior change that raises their level and the level of your staff.  This session with Troy Harrison will show you how! We’ll cover:

    1. Understanding your employees’ needs
    2. Why persuasion works better than dictation
    3. How to have an effective coaching meeting
    4. Following up and ensuring commitment
    5. And more!

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Sales Best Practices For New Promo Managers

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/04/2020 at 1:00 PM (CST)

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well. 

    Tony Morris

    Author and International Speaker

    Tony Morris is the Founder of TMI Training Academy, International Sales Speaker, author of 5 books and an acclaimed sales trainer to over 26,000 sales professionals. Having been in sales from the age of 18, Tony knows sales as well as he knows life and more importantly, he knows what it takes to lead a successful business! He has the ability to translate his hands-on experience into a coherent, compelling and exciting philosophy, which has made him an inspiring speaker and a powerful sales trainer to over 26,000 sales professionals.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Creating A Change Agent Network Virtual Session Sponsored By SPARK 2020

    Contains 5 Component(s), Includes Credits Includes a Live Web Event on 10/27/2020 at 1:00 PM (CDT)

    This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward.

    The rate of change is higher today than ever before, people across all industries are finding themselves in change-saturated organizations. Add to that the pressure to achieve return on investment for projects and initiatives and it can fill overwhelming. What you need is a team to help understand how the change is perceived across the organization and industry, what people need and want to know, and where resistance to the change needs to be managed. You're also going to need to create help creating communications, coaching leaders, and influencers on their next steps. This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward. Leading change is hard, make it easier by building a change agent network!

    Carla Howard

    Owner and Change Management Expert

    Carla Howard is a Keynote Speaker and a Transformational Change Leader. She is an advocate for professional women, supporting them through her work as speaker, online course creator, and mentor. Carla’s goal is to help professional women become more Influential and Promotable so they can Rise with Confidence and Grace! Carla spent 25+ years building a corporate career before stepping into her speaking, coaching, and consulting business full time in 2019. Her experience includes successfully coaching professionals on how to successfully lead change, and how to achieve their personal definition of career success. She is a results-oriented leader who values kindness, accountability, celebrating mistakes, and remembering to have fun in the workplace. Carla believes that all of us have the ability to create our dream careers while finding joy in the journey!

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    1 Point

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. For those attending the on-demand session: please pause the session to complete each of the activities throughout the session.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Hat Personalization Trends: 3D Logos And More

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/30/2020 at 1:00 PM (CDT)

    Hats, hat, hats – they are everywhere with even more style and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos.

    Hats, hat, hats – they are everywhere with even more style, personalization and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos. 

    Alison Zuccaro

    Strategic Production Manager and Decorator Network Manager

    Alison Zuccaro has worked in the decorated apparel industry for over 25 years, starting as a customer service representative. In customer service, Alison realized her love for solving customer problems. Here she grew her knowledge of custom artwork and decorating processes. After customer service, she took on roles in training and management. She has presented at tradeshows and workshops throughout her career. In her current role as Strategic Production Manager/Stahls’ Decorator Network Manager, Alison influences new product development and execution, using customer feedback to drive company improvement.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Marketing The Day After Tomorrow

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 08/05/2020 at 1:00 PM (CDT)

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant. This session is sponsored by Tango Card.

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant.

    This session is sponsored by Tango Card!

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Virtual SPARK From Home

    Contains 5 Component(s), Includes Credits Includes a Live Web Event on 07/16/2020 at 10:00 AM (CDT)

    ​In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people.

    In this fast-paced workshop, participants will rapidly expand their ability to ID problems and generate creative, human centered solutions. Participants will be split into breakout sessions throughout this session after general content is presented in an ebb and flow style format. This session will involve video content, small group discussions, brainstorming and whiteboard usage. This virtual conference will also have time scheduled for peer networking and action-oriented takeaways. We highly encourage young professionals in the promo industry to participate in this session, please note it will be limited to the first 300 people. Participants will also gain CAS 7.0 towards their industry certification. *Participants must watch the 60 min webinar on Innovation: Design Thinking Can Help! prior to attending this session since this session will build on the foundations in that session.

    Julia Maddox

    Founder, Barbara J. Burger iZone at the University of Rochester Libraries

    Julia Maddox is a consultant, campaign strategist, and educator who helps teams build their capacity for creative problem solving. She’s also the founder of the Barbara J. Burger iZone at the University of Rochester Libraries, an innovation center that helps students explore ideas for addressing the world’s toughest problems. Julia has over a decade of experience leading high-performing teams and is a popular presenter on the topic of creativity and innovation. Julia Maddox is recognized as an expert in community-centered innovation, public affairs, sustainable community development, program design, change management, and stakeholder engagement.

    Tosha Everhart

    Sock Boss

    Tosha Everhart is Sock Boss at Sock 101 and is a SPARK Work Group member from 2020-2022. After graduating with a bachelor’s in communication from the University of Missouri-Kansas City, she immersed herself into the world of marketing and social media, where her work eventually lead her to the promotional products industry just three years ago. Being fairly new to the industry, Everhart’s goal is to be more involved and volunteer where needed to continue to grow in the industry.

    Stephen McFadden, CAS

    President

    Stephen McFadden is president for Perfect Promotions & More, Inc and also the 2020 SPARK Work Group Chair. Skilled in creative sales programs, current trend identification, and networking, McFadden believes in a Give, Give, Give, Ask mentality.

    Taylor Borst

    Head of Communications and Public Relations

    Taylor Borst is head of communications and public relations for American Solutions for Business and has been a SPARK Work Group member from 2019-2020. After earning a bachelor’s degree in professional communications & emerging media from the University of Wisconsin-Stout, she joined the print and promo industry in 2015, specializing in digital storytelling, social media, promotional products, industry trends and supplier relations. Taylor is currently a Sous Chef with PromoKitchen, on PPAI SPARK work group, a contributing writer for PromoCorner and serves as an advocate for education and youth involvement in the industry.

    Meghan Kory

    Key Account Manager

    Meghan Kory is a Key Account Manager for Hit and has been a SPARK Work Group member from 2019-2021. Meghan Kory started in the industry in 2012, right after graduating from Georgia Southern University. My first role was Inside Sales with Hit Promotional Products. Meghan went to Admints & Zagabor in 2014 as the South East Territory Manager. In 2015, Admints was acquired by Hit Promotional Products and she moved into the Territory Manager for TN, NC, SC, VA, & WV. 

    Alicia Skipper, CPIM

    Promo Guru

    Alicia Skipper, CPIM is the PromoGuru at PromoPros. Alicia enjoys finding new and exciting products to share with our clients to help promote their messages. She joined the workgroup for SPARK in 2019 and could not be more thrilled. She has earned the designation of Incentive Professional (IP), and Certified Professional of Incentive Marketing (CPIM) in the incentive industry, and aims to show that same level enthusiasm in everything she does. Alicia is the host of the Generation SPARK Podcast, which dives deeper into SPARK Conference topics, attendee perspectives, presenter insights, and more!

    Kacie Brinner

    Information Services Project Supervisor

    Kacie Brinner is the SAGE Information Services Project Supervisor and a member of the SPARK Work Group from 2020-2022. She is a Texas transplant, retaining Californian ultra-hippie status, and a writing junkie. She hates winter and firmly believe in serendipity.

    David Geiger, Esq, MAS, CIL

    General Counsel

    David Geiger, Esq.,MAS, CIL, is the General Counsel for Geiger located in Lewiston, Maine which is an industry top-10 distributor of promotional products and advertising specialty items. David is a recent graduate of the University of Maine School of Law and represents the fifth generation of Geigers to work at the family-owned business. He joined the business in 2007, starting in manufacturing engineering services during school breaks from the University of Southern California, where he studied business administration, management, law and entrepreneurship. After receiving his undergraduate degree, he held the role of Compliance Manager until he left to pursue a degree in law. His role is to ensure Geiger’s compliance with global laws and regulations, handle corporate law-related matters, assist in drafting and negotiating complex agreements, and participate in the strategic growth of the company as part of the mergers and acquisition team.  In addition to his responsibilities at Geiger, he is a board member for St. Mary’s Hospital in Lewiston, Maine and a member of PPAI’s Product Responsibility Action Group (PRAG) and the SPARK Work Group from 2020-2022.

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    7 Points

    1. Please use Chrome as your browser, once you have registered do not close the session launch page. Please note the session will open in a new window, please make sure your pop-up blocker is turned off.

    2. For those attending the live virtual session: Please use your computer webcam and computer microphone to participate in the breakout activities throughout this session.

    3. Please put your out of office message up on your work phone and email from 10am-5pm cst so that you can focus in on the content.

    4. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Inexpensive Ways To Market Your Business

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2020

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?”  Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales?  Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the  marketing path you, as an promotional products professional can travel.

    Hank Yuloff

    Co-Owner

    Hank Yuloff is the co-owner of Yuloff Creative Marketing Solutions, which he co-owners with his wife, Sharyn. Yuloff Creative Marketing Solutions is a business coaching firm delivering traditional and technological marketing plans for small companies. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years. 

    Sharyn Yuloff

    Co-Founder

    When it comes to getting expert business help, Sharyn Yuloff offers a one-of-a-kind perspective. She is an online marketing and human resources expert, and is the co-founder of Yuloff Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies, which she owns with her husband, Hank. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times ayear, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents Podcast: Selling In A Post COVID-19 Environment

    Contains 3 Component(s), Includes Credits Recorded On: 05/21/2020

    In this episode, PPB Presents: Selling in a Post-Coronavirus World with special guests, Jeremy Lott, president of SanMar and Greg Muzzillo, founder of Proforma, along with moderator Paul Bellantone, CAE, president and CEO of PPAI. Listen as the conversation takes a deep dive into the challenges these owners and their businesses are facing, how the lockdown has affected their sales and teams, what their strategy has been over the past few months, their quick pivot to PPE, how sales practices have changed, the future for meetings between suppliers and distributors and where trade shows will fit into the mix, among other topics.

    In this episode, PPB Presents: Selling in a Post-Coronavirus World with special guests, Jeremy Lott, president of SanMar and Greg Muzzillo, founder of Proforma, along with moderator Paul Bellantone, CAE, president and CEO of PPAI. Listen as the conversation takes a deep dive into the challenges these owners and their businesses are facing, how the lockdown has affected their sales and teams, what their strategy has been over the past few months, their quick pivot to PPE, how sales practices have changed, the future for meetings between suppliers and distributors and where trade shows will fit into the mix, among other topics.

    Greg Muzzillo

    Founder

    Greg Muzzillo founded Proforma in 1978 as an industry distributor. Within five years he built the company from zero to several million in sales. By the mid 1980's Proforma had been recognized by Inc. magazine as an Inc. 500 fastest growing company three years in a row as Muzzillo grew his distributorship to more than $25 million in annual sales.

    In the late 1980's Proforma introduced its membership program to enable distributors to retain their business ownership and independence. This enabled them to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

    Today, Proforma has more than 750 members with more than $400 million in sales. Proforma has more than 100 members of its Million Dollar Club and more than 40 members of its Multi-Million Dollar Club. In 2012, eight Proforma Owners earned a spot on Inc. magazine's list of the 5000 fastest-growing, private companies in America.

    Jeremy Lott

    President

    Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas. The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

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    1 Point

    1. Register, download and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the podcast and proceed to the session launch page for the Online Education Survey to receive credit. 

  • Innovation - The Future Of Your Business: Design Thinking Can Help! Presented By SPARK 2020

    Contains 4 Component(s), Includes Credits Recorded On: 05/20/2020

    In this 60 minute virtual session, Julia Maddox will describe the design thinking process and the positive impact on innovation. This session will be designed for small business with content that has creative and human centered solutions at is core. Participants will learn steps that can be applied immediately after the session. Throughout the session there will be brainstorming activities. In order to get the most out of this session please pause the video to complete each exercise before continuing to play the session.

    In this 60 minute virtual session, Julia Maddox will describe the design thinking process and the positive impact on innovation. This session will be designed for small business with content that has creative and human centered solutions at is core. Participants will learn steps that can be applied immediately after the session. Throughout the session there will be brainstorming activities. In order to get the most out of this session please pause the video to complete each exercise before continuing to play the session.

    Julia Maddox

    Founder, Barbara J. Burger iZone at the University of Rochester Libraries

    Julia Maddox is a consultant, campaign strategist, and educator who helps teams build their capacity for creative problem solving. She’s also the founder of the Barbara J. Burger iZone at the University of Rochester Libraries, an innovation center that helps students explore ideas for addressing the world’s toughest problems. Julia has over a decade of experience leading high-performing teams and is a popular presenter on the topic of creativity and innovation. Julia Maddox is recognized as an expert in community-centered innovation, public affairs, sustainable community development, program design, change management, and stakeholder engagement.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How To Create Promotions That Make A Difference

    Contains 3 Component(s), Includes Credits Recorded On: 05/13/2020

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.

    David Betke

    Principal, Do Better Marketing

    David Betke is the principal of Do Better Marketing, a division of Avatar Brand Management Inc., a full-service, promotional marketing agency that helps clients define their difference, improve their pitch, and provide the moving parts of a campaign to promote magic. He is dedicated to helping those who give back, make a bigger difference. Betke’s campaigns have, thus far, helped save a 65,000-acre forest, reduce carbon emissions in a city measurably and helped recruit three senior-level engineers durign the height of a labor crisis. One campaign even generated a 4,000 percent return within six months, and recruited a couple of lifelong customers. Betke has personally been recognzied with seven national marketing awards for his work.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Considerations For Re-Opening Workplaces & COVID-19 Q&A

    Contains 3 Component(s), Includes Credits Recorded On: 05/05/2020

    ​While many companies have remained open as "essential" businesses, many have closed and are eager to reopen. With states and locals contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work. This session will help answer your questions and give best practices.

    While many companies have remained open as "essential" businesses, many have closed and are eager to reopen. With states and locals contemplating plans to open their economies back up, businesses have turned their attention to ways to structure and/or stagger a safe return to work. This session will review how best to layout and sanitize the workplace. As well as safe practices for managing potentially exposed, sick and recovered employees according to CDC guidelines To discuss these issues, and to get answers to your ongoing COVID-19 questions, join Claudia St. John, president of Affinity HR Group. 

    Claudia St John, SHRM-SCP,SPHR

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is the founder and president of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource.  As a consultant and frequent speaker, St. John has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement and multi-generational workplace challenges. She is the author of the Amazon bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute emails and monthly articles are followed by thousands of business leaders nationwide. 


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Why Strategy Is Better With Data Presented By SPARK 2020

    Contains 3 Component(s), Includes Credits Recorded On: 04/29/2020

    In this 60 minute session, Dr. Vequist will describe the proven impact of using data, information and trends on strategic decision making. In addition, he will discuss common types of data that most businesses should be using and how to analyze the information in order to boost the veracity of decisions. Finally, he will cover some common heuristic models to help make strategic planning easier for busy leaders. All PPAI members are encouraged to attend this session.

    In this one 60 minute session, Dr. Vequist will describe the proven impact of using data, information and trends on strategic decision making. In addition, he will discuss common types of data that most businesses should be using and how to analyze the information in order to boost the veracity of decisions. Finally, he will cover some common heuristic models to help make strategic planning easier for busy leaders. All PPAI members are encouraged to attend this session. This session will be the foundation of additional content that will be provided at the SPARK 2020 Conference.

    Dr. David Vequist

    Professor, University of Incarnate Word

    Dr. David Vequist is a speaker and author with more than 20 years of consulting, industry and research experience in issues surrounding the management of people, projects and tech. He is currently a tenured professor of management in the H-E-B School of Business & Administration at the University of Incarnate Word in San Antonio, Texas, and is the director of two research institutes focusing on patient consumerism and predictive analysis. David has been an executive of a Fortune 500 company, a consultant of a Big 4 firm, and a speaker and author. He was the inventor of the Bloomberg BusinessWeek Edge Leadership Development Program, which was used by many of the largest corporations in the world. He has been involved in researching and thought leadership projects on five continents (including work for the UN) and has been interviewed by the New York Times, AARP Magazine, Houston Chronicle, Consumers’ Digest, Reuters, Travel + Leisure Magazine, Texas CEO Magazine, Voice of America, Workforce Magazine, San Antonio Business Journal, and Texas Public Ratio.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Generation SPARK Podcast: What Is SPARK All About?

    Contains 1 Component(s)

    In this debut episode, you'll hear an explanation of what SPARK is, who attends and what we want to achieve with the Generation SPARK Podcast.

    In this debut episode, you'll hear an explanation of what SPARK is, who attends and what we want to achieve with the Generation SPARK Podcast. Presenters include Stephen McFadden, CAS, Alicia Skipper, and Jody M. Shaw, CMP, PMP. 

    Alicia Skipper, CPIM

    Promo Guru

    Alicia Skipper, CPIM is the PromoGuru at PromoPros. Alicia enjoys finding new and exciting products to share with our clients to help promote their messages. She joined the workgroup for SPARK in 2019 and could not be more thrilled. She has earned the designation of Incentive Professional (IP), and Certified Professional of Incentive Marketing (CPIM) in the incentive industry, and aims to show that same level enthusiasm in everything she does. Alicia is the host of the Generation SPARK Podcast, which dives deeper into SPARK Conference topics, attendee perspectives, presenter insights, and more!

    Stephen McFadden, CAS

    President

    Stephen McFadden is president for Perfect Promotions & More, Inc and also the 2020 SPARK Work Group Chair. Skilled in creative sales programs, current trend identification, and networking, McFadden believes in a Give, Give, Give, Ask mentality.

    Jody M. Shaw, CMP, PMP

    Manager of Professional Development

    Jody M. Shaw, CMP, PMP, is the Professional Development Manager for PPAI.  Jody Shaw is the co-founder of the SPARK program and serves as the staff liaison for the PPAI SPARK Work Group. In addition, Jody oversees speaker relations, event management and education sessions at PPAI conferences, trade shows, and online education while overseeing the year-round SPARK program. She has over 16 years of experience in education, event, program and project management. She taught leadership development at MIT for four years and annually teaches the Certified Meeting Planner class in the Dallas-Fort Worth area.

    Please note this session is for informational purposes and there is no education credit provided.

    1. Register and download the session when you have a strong wifi connection. 

    2. Please watch the session and enjoy!  

  • CARES Act: What It Means For Sole Proprietors & Independent Contractors

    Contains 3 Component(s), Includes Credits Recorded On: 04/11/2020

    Are you a sole proprietor or independent contractor in the promo industry? This is an important session where you can get the latest information on the CARES Act and what it means for you.

    Are you a sole proprietor or independent contractor in the promo industry? This is an important session where you can get the latest information on the CARES Act and what it means for you.

    H.R. 748, named the Coronavirus Aid, Relief, and Economic Security (CARES) Act, is intended to help businesses mitigate their Coronavirus-related losses. With a total value of $2 trillion, the legislation authorizes federal funding for states, companies, individuals, and other entities adversely affected by the Coronavirus pandemic, and expands the eligibility criteria for the relief programs. This law has significant implications for the promotional products industry. It provides disaster relief for industry companies, including deferred tax payments, loans with forgiveness options, and direct payments to businesses and individuals. Join this session as Cory Halliburton, Cliff Andrews, Maurice Norris and Anne Stone discuss the law and the promo industry.

    Anne Stone, CAE

    Director of Advocacy and Member Engagement

    Anne Stone, CAE is the director of advocacy and member engagement at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

    Maurice Norris

    Public Affairs Manager

    Maurice is the public affairs manager for PPAI. He monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.

    Cliff Andrews

    Lobbyist

    An accomplished executive leader, Cliff Andrews has 19 years of experience serving as a chief advocate and advisor to association clients on public policy, public relations, and mission-focused association management in an ever-changing political and economic landscape. He possesses a proven track record of helping non-profit associations protect their members by leading transformational change, establishing meaningful strategic alliances, and exercising sound judgment in making difficult policy decisions. Cliff combines his ability to inspire teamwork with an inherent leadership strength that gets things done despite tight timelines and challenging environments.

    Cliff currently is the Principal of CapCity Advocates, LLC, a federal government relations firm that he opened in 2004. In this role, he partners with associations to deliver a wide range of policy issues management, coalition management, and association advisement services. Previously, Cliff served as the Director of Government Relations for Butera & Andrews, a law firm in Washington, D.C. He was also a congressional staffer and spent time in the financial services sector for AXA Advisors and New York Life, where he secured investments and insurance for small businesses and families.

    Cliff works in a bipartisan manner before Congress, regulators, and private sector stakeholder groups on a variety of pertinent policy issues including, but not limited to: privacy, data security, BSA/AML regulation, mortgage lending standards, annuity regulation and taxation, financial professional standards of care, small-dollar lending regulation, retirement savings tax policy, independent contractor tax policy, and tariffs. In addition, he enhances the value proposition for associations by developing industry partner strategic relationships; engaging in membership development, vendor relations and conference planning; facilitating webinars; speaking at conferences; and serving on committees.

    Highly regarded as a strong voice and trusted board advisor, Cliff possesses a unique ability to maximize limited resources through focused plans and core strategic alliances to consistently generate positive results for those he serves.

    He has successfully represented the National Association for Fixed Annuities, the National Pawnbrokers Association, the Promotional Products Association International, the Coalition for Fair and Affordable Lending, FM Watch, and Surgical Development Partners among others.

    Cliff holds a Master of Arts degree in Political Management from George Washington University, a Bachelor of Science degree from James Madison University, and a Certified Association Executive credential from the American Society of Association Executives. He is a true “Washingtonian,” born and raised in the nation’s capital. Cliff lives in Northern Virginia with his wife, daughter, son, and Alaskan Malamute.

     


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Generation SPARK Podcast: Lead, Don't Manage

    Contains 3 Component(s), Includes Credits Recorded On: 04/03/2020

    Join us for this episode of Generation SPARK. Learn to manage a remote team based on each individual’s strengths and weaknesses using Predictive Index to optimize solutions. We will dive into discussions with Dr. Leah Flynn Gallant and Alicia Skipper on the topic of predictive index assessments and personality tests in the business environment and what it’s all about. This session will help to explain how to get to know your team and how to improve communication and cohesiveness even when working remote.

    Join us for this 30 minute episode of Generation SPARK. Learn to manage a remote team based on each individual’s strengths and weaknesses using Predictive Index to optimize solutions. We will dive into discussions with Dr. Leah Flynn Gallant and Alicia Skipper on the topic of predictive index assessments and personality tests in the business environment and what it’s all about. This session will help to explain how to get to know your team and how to improve communication and cohesiveness even when working remote. 

    Alicia Skipper, CPIM

    Promo Guru

    Alicia Skipper, CPIM is the PromoGuru at PromoPros. Alicia enjoys finding new and exciting products to share with our clients to help promote their messages. She joined the workgroup for SPARK in 2019 and could not be more thrilled. She has earned the designation of Incentive Professional (IP), and Certified Professional of Incentive Marketing (CPIM) in the incentive industry, and aims to show that same level enthusiasm in everything she does. Alicia is the host of the Generation SPARK Podcast, which dives deeper into SPARK Conference topics, attendee perspectives, presenter insights, and more!

    Dr. Leah Flynn Gallant

    Professor and Speaker

    Dr. Leah Flynn Gallant has worked in student affairs and leadership development for close to 20 years. She is the Associate Dean for the Student Organizations, Leadership and Engagement Office at the Massachusetts Institute of Technology and provides oversight for a number of leadership initiatives on campus, such as LeaderShape and the Community Catalyst Leadership Program that matches alumni leadership coaches with sophomore student. In addition to her leadership work, Leah completed her PhD at Syracuse University in Cultural Foundations of Education. She also received her Masters in Higher Education Administration from Syracuse. In May, she will take on the position of Talent Development Consultant in the Alumni Association/Resource Development shared services area at MIT.

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    0.5 Points

    1. Register, download and watch the session. Please note it will open in a new window. 

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the podcast and proceed to the session launch page for the Online Education Survey to receive credit. 

  • Clone Yourself With Virtual Assistants

    Contains 3 Component(s), Includes Credits Recorded On: 04/02/2020

    If you've ever felt like there just aren't enough hours in the day or that you need to clone yourself, then this is the session for you. Sam Kabert will teach you how to hire your first VA (virtual assistant) all the way up to managing a team of VAs. During this session, you will learn about tasks that are wasting your time, address common concerns about VA, and create an action plan for you to implement when you are back at the office.

    If you've ever felt like there just aren't enough hours in the day or that you need to clone yourself, then this is the session for you. Sam Kabert will teach you how to hire your first VA (virtual assistant) all the way up to managing a team of VAs. During this session, you will learn about tasks that are wasting your time, address common concerns about VA, and create an action plan for you to implement when you are back at the office.

    Sam Kabert

    Creative Director, SwagWorx

    Sam Kabert, also known as “SwagSam,” is the creative director of SwagWorx, a brand relationship agency and the founder of the WhatUp! Silicon Valley podcast network. A risk-taker who embraces permanent beta, Kabert is leading the transformation of his family-run office supplies business into a promotional products’ powerhouse. His podcast network hosts several podcasts, including The Sam and Serg Show, Mojo Mondays, Sweet Home Silicon Valley, That Valley Vibe and, most recently, Dating Silicon Valley. He has also published two books in the “Success with Swag(ger)” series, Working with Virtual Assistants to Grow Your Business and The Written Goal, and co-operates a YouTube series, EatUp Silicon Valley, where he explores the local food scene.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Basics Of Your Distributorship

    Contains 4 Component(s), Includes Credits

    New distributors: Are you trying to get a handle on your business? To achieve early success, it is essential to become familiar with the industry and learn how to work with all the players: suppliers, vendors and service providers. This workshop will feature the organizing principles of starting your business, including price codes, industry terminology and artwork issues. Additionally, attendees will discuss how to place orders and protect themselves from common order mistakes, what marketing and prospecting techniques work and how to tell the important difference between customers and clients.

    New distributors: Are you trying to get a handle on your business? To achieve early success, it is essential to become familiar with the industry and learn how to work with all the players: suppliers, vendors and service providers. This workshop will feature the organizing principles of starting your business, including price codes, industry terminology and artwork issues. Additionally, attendees will discuss how to place orders and protect themselves from common order mistakes, what marketing and prospecting techniques work and how to tell the important difference between customers and clients.

    Vince Whaley

    President and CEO, Distributors First International

    Vince Whaley is the president and CEO of Distributors First International, a gateway company that establishes new independent distributors for the promotional products industry. Whaley has been teaching new and Novice distributor classes at the PPAI Expo since 2005, with over 12 years of service. Since 2002, Distributors First has brought hundreds of new distributors to the industry. Distributors First offers a complete platform to its clients, including PPAI/SAGE membership and personalized coaching and mentoring services.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Ramp Your Business Mightily with “Give Back” University Engagement

    Contains 4 Component(s), Includes Credits Recorded On: 02/19/2020

    This webinar will detail how “giving back” can become “getting back” in a surprising way. David Tate will detail the multiple ways that engaging with your local universities, or even prep schools and public high schools, can be a win-win for your business and will give you step by step “how to”.

    This webinar will detail how “giving back” can become “getting back” in a surprising way.  David Tate will detail the multiple ways that engaging with your local universities, or even prep schools and public high schools, can be a win-win for your business and will give you step by step “how to”.

    David Tate

    President and Chief Operations Officer, Signet Inc.

    David Tate is President and Chief Operations Officer for Signet, Inc., a promotional products industry outsource provider of branded merchandise and apparel specializing in designing and managing corporate “company store” programs and associated support services including a in house graphics and web team.  

    David was one of the founding members of PeerNet and has served on the board for the majority of PeerNet’s existence.  

    David’s industry involvement includes the PPEF Board of Directors and the PPAI Leadership Advisory Committee. He is a regular attendee of NALC and Product Responsibility Summit.  

    Signet is an active member of PPAMS and PeerNet as well as a member of the Distributor Advisory Council of QCA. Signet has repeatedly been placed in ASI and PPAI best places to work. Signet is a donor to the University of Memphis Tiger Scholarship Fund and sponsors a University of Memphis Fogelman School of Business needs-based scholarship. 

    CAS-Apprvd.jpg

    0.5 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Secret Weapons For The First Time Exhibitor

    Contains 4 Component(s), Includes Credits

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

    Lisa DeJong, MAS

    Vice President of Sales, Competitive Edge

    Lisa DeJong, MAS, began her career in Iowa’s automotive accessory industry in the fields of human resources and credit management. She joined Stevensville, Michigan-based Competitive Edge in 2002 as a part-time account executive, where her newfound passion for the promotional products industry helped her launch a successful sales career. As vice president of sales, DeJong’s now focuses on sales leadership, vendor relations and key account management. From conceptualization to product creation to project fulfillment, her top priority is always customer satisfaction. She recognizes the intricacies of the supplier/distributor relationship and is committed to partnering with suppliers for the best possible outcome on each project. She is committed to promoting excellence in the industry and has achieved both CAS and MAS certifications.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”

    Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS, CTSM

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is received her CTSM (Certified Trade Show Marketer) through Exhibitor in 2019.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.