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Technology

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Content and subjects related to doing business electronically including internet training, camera–ready artwork, sales automation, multi-media and catalog creation. This topic area will also include recordings from Tech Summit.

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41 Results

  • PPAI Canadian Certified Advertising Specialist (CAS) Package
    Contains 29 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Certified Advertising Specialist (CAS) Package
    Contains 26 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Expo 2023 - Digital Transformation: Industry Service Provider Review, PDX, Cybersecurity - PromoSnacks
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    There are so many different aspects to digital transformation, and each one can influence your sales and your customers. This session takes some of the hottest topics and provides much needed information on each. Discover the details, facts, stats, and data regarding Industry Service Providers, PDX and Cybersecurity, and learn the different ways these can affect your business, reputation, and growth.

    There are so many different aspects to digital transformation, and each one can influence your sales and your customers. This session takes some of the hottest topics and provides much needed information on each. Discover the details, facts, stats, and data regarding Industry Service Providers, PDX and Cybersecurity, and learn the different ways these can affect your business, reputation, and growth.

    Chris Alfano (Moderator)

    Senior Vice President of Business Technology

    AIA Corporation

    Chris Alfano, Senior Vice President of Business Technology at AIA Corporation, has more than 15 years of IT leadership and business management experience, successfully delivering technical solutions that reduce costs and inefficiencies while increasing performance and infrastructure security. Prior to AIA, he led the technology strategy and digital transformation at Vantage Apparel, a top-ranked national manufacturer and supplier of branded apparel.  

    Nick DiNicola (Moderator)

    Digital Transformation Manager

    PPAI

    Nick DiNicola is the Digital Transformation Manager at PPAI.  Nick began his Promotional Product career in the mid-1990s at Impact Data.  From there he worked for 20 years at ASI in various roles but concentrating on events and trade shows.  When live events paused, he was hired as Executive Director of sales and marketing for a Florida based distributor.  Nick is married, has one son and spends his free time with his large musical family.  

    Pat Patton (Moderator)

    Manager, Distributor Relations and Membership

    PPAI

    Pat Patton, is the Manager, Distributor Relations and Membership for PPAI. He has a been in the promotional product industry for 4 years. Before joining PPAI, he worked for the Vernon company as the recruiting manager, but has experience in sales and membership from past work experience. Pat has two kids Sam and Nora, and he resides in Pennsylvania. 

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Expo 2023 - Digital Transformation: Take Charge Of Your First Impression
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Highlight essential information and show what makes your distributor unique and right to the next generation of buyers. Learn how to 10x sales while easily connecting with new customers. Whether you’re looking for foot traffic or web traffic, use this knowledge to generate the ultimate referral source. To get the most out of your Google Business Profile, you must optimize it. Here we will talk about some quick and easy ways to do that. Creating this free profile is a great way to increase your visibility across Google. Information from your Google Business Profile appears in Google Search, Google Maps, and Google Shopping. A Google Business Profile helps ensure that people find your business when looking for products and services.

    Highlight essential information and show what makes your distributor unique and right to the next generation of buyers. Learn how to 10x sales while easily connecting with new customers. Whether you’re looking for foot traffic or web traffic, use this knowledge to generate the ultimate referral source. To get the most out of your Google Business Profile, you must optimize it. Here we will talk about some quick and easy ways to do that. Creating this free profile is a great way to increase your visibility across Google. Information from your Google Business Profile appears in Google Search, Google Maps, and Google Shopping. A Google Business Profile helps ensure that people find your business when looking for products and services.

    Malik Hemani (Moderator)

    Principal, Creative Director

    Graphic Stylus, LLC

    Malik Hemani owns one of the highest rated distributorships based out of Houston, TX and currently serves on the Houston Promotional Products Association Board. With over 15+ years in Oil & Gas Technology Project Management, Malik has helped last scale companies with technology infrastructure deployments and worked on several digital transformation processes focused around customer engagement and sales. His experience has also helped several distributors double their monthly revenue by doing easy and free optimizations to their online profiles. Malik himself has grown his distributorship 3x year over year since 2020 by using the same strategies.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2022: A Deeper Dive Into Implementing Limitless Organizational Design
    Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Dale and Vala will continue exploring the concept of limitless companies and a digital mindset and how to apply design thinking and the principles of flow to transform promotional products companies.

    Dale and Vala will continue exploring the concept of limitless companies and a digital mindset and how to apply design thinking and the principles of flow to transform promotional products companies.

    Vala Afshar (Moderator)

    Salesforce

    Vala Afshar is an award-winning inventor, author, weekly podcaster and columnist, and keynote speaker covering the future of business and work, leadership and innovation. As chief digital evangelist at Salesforce, Vala collaborates with C-suite executives, industry analysts and thought leaders from around the world on opportunities for digital change. With over 647,000 followers on Twitter, Afshar is named as a top influencer to senior executives on social media. Afshar’s Twitter account was viewed and shared over one billion times in 2021. Afshar contributes weekly articles to ZDNET and other publications - over 250  articles since 2020. Afshar has interviewed over 900 senior business executives on his weekly video show DisrupTV, covering topics of leadership, business, technology and innovation disruptive trends. Afshar's podcast is projected to have over 2 million viewers in 2022. Prior to joining Salesforce, Afshar served in roles of vice president of engineering, chief customer officer and chief marketing officer. Afshar is author of the book The Pursuit of Social Business Excellence.  

    Dale Denham (Moderator)

    President and CEO

    PPAI

    Before joining PPAI as president and CEO in August 2021, Dale Denham spent ten years at distributor Geiger as senior vice president and CIO responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Dale was a member of the ASI executive team for ten years where he was responsible for growth, including all technology, strategic partners, and publications. His first experience in the industry came in the 1990s as president of Impact. Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Dale graduated from the University of South Florida with a bachelor’s in business and a minor in economics.             

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2022: AI and Data-Driven Decisions
    Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.

    Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.

    Eric Shonebarger (Moderator)

    President

    Hit Promo

    As President of Hit Promotional Products, Eric Shonebarger is responsible for all facets of the business. Eric has a proven executive management track record with 18 years of experience in the promotional products industry enabling company growth through the use of technology, business process optimization, and hands-on leadership. Prior to his current role, Eric was the chief operating officer and chief information officer at Hit. Previously, he worked in electronic medical records and as an information technology consultant in both the public and private sector.  Eric has been recognized as a thought leader in the industry being recognized as ASI’s Technology Executive of the Year, Print and Promo’s 40 Under 40, and PPAI Industry IT Collaborator of the Year. He has earned an MBA and an MS in Business Analytics from Indiana University, an MA in Leadership from Southeastern University, and a BA in Economics from the University of South Florida.  

    Raj Mukherjee (Moderator)

    CIO

    Hit Promo

    Raj Mukherjee is the CIO for Hit Promotional Products. Raj has more than ten years of IT experience, and eight years of industry experience. He currently serves on the PPAI Technology Committee and on  Promostandards. Raj holds a bachelors in electronics and telecommunication, a masters in signal processing as well as an MBA with a concentration in business analytics. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2022: Cybersecurity For The C-suite
    Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022

    Explore nascent cybersecurity topics from an Executive point of view.  C-suite leaders are not only high-value targets, but they are ultimately responsible for their organizations' approach to proper cybersecurity practices.  This session explores both vantage points with pragmatic action-based takeaways for busy C-suite leaders.

    Explore nascent cybersecurity topics from an Executive point of view.  C-suite leaders are not only high-value targets, but they are ultimately responsible for their organizations' approach to proper cybersecurity practices.  This session explores both vantage points with pragmatic action-based takeaways for busy C-suite leaders.

    Mike Pfeiffer (Moderator)

    Mike Pfeiffer is a technology executive specializing in developing technical leaders and helping non-technical folks understand complex concepts. Mike is the vice president of technology for American Solutions For Business. He leads a team of 50 individuals to manage ASB’s technical architecture, including its cybersecurity, infrastructure, and e-commerce technologies. He joined the ASB senior leadership team in 2012. He has over 35 years of IT experience, having been named the 2021 Technology Executive of the Year, serves as Mayor of Long Beach, MN, is the PPAI Technology Committee chair and is a frequent cybersecurity speaker.  
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • WLC 2022: Embracing Digital Information
    Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022

    Business leaders need a cohesive business strategy to embrace digital transformation to thrive in the decade to come. We will discuss what successful digital transformation involves including the critical success factors to success in your digital transformation journey. One of the most important success factors is identifying the people to lead and drive the transformation that can engage the entire organization. Every journey will be different, but this session will give you a strong start to lead or support digital transformation in your organization.

    Business leaders need a cohesive business strategy to embrace digital transformation to thrive in the decade to come.  We will discuss what successful digital transformation involves including the critical success factors to success in your digital transformation journey.  One of the most important success factors is identifying the people to lead and drive the transformation that can engage the entire organization. Every journey will be different, but this session will give you a strong start to lead or support digital transformation in your organization.

    Dale Denham, MAS+

    CEO

    PPAI

    Before joining PPAI as president and CEO in August 2021, Denham spent 10 years at distributor Geiger as senior vice president and CIO responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Denham was a member of the ASI executive team for 10 years where he was responsible for growth, including all technology, strategic partners, and publications. His first experience in the industry came in the 1990s as president of Impact.  Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Denham graduated from the University of South Florida with a bachelor’s in business and a minor in economics.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: Leveraging AI Today
    Contains 4 Component(s), Includes Credits

    Join Dale Denham, MAS+, for this session as he takes you beyond the buzz of artificial intelligence (AI). He will demonstrate how AI will transform business as well as how it will likely transform our industry in the next several years. Participants will walk away with a richer understanding of what AI really is and how it works along with examples of how AI impacts your life beyond the promo world now and into the future. Participants will also learn how AI is likely to impact the promotional products industry and your business within the next few years helping you get ahead of competitors.

    Join Dale Denham, MAS+, for this session as he takes you beyond the buzz of artificial intelligence (AI). He will demonstrate how AI will transform business as well as how it will likely transform our industry in the next several years. Participants will walk away with a richer understanding of what AI really is and how it works along with examples of how AI impacts your life beyond the promo world now and into the future. Participants will also learn how AI is likely to impact the promotional products industry and your business within the next few years helping you get ahead of competitors.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Canadian Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • PPAI Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Tech Week 2020: Remote Workers: Now And Into The Future Panel
    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join David Jackson, Javier Franco, Mike Pfeiffer, Raj Mukherjee and Steven Stanley for a discussion on remote employees and their impacts on IT. Hear from distributors and suppliers on what they did to send everyone home with stay at home orders, hot to manage a remote team, what issues does IT run into with remote employees, and a discussion on what lies in the future or remote vs office employees.

    Join David Jackson, Javier Franco, Mike Pfeiffer, Raj Mukherjee and Steven Stanley for a discussion on remote employees and their impacts on IT. Hear from distributors and suppliers on what they did to send everyone home with stay at home orders, hot to manage a remote team, what issues does IT run into with remote employees, and a discussion on what lies in the future or remote vs office employees. 

    David Jackson (Moderator)

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Javier Franco

    IT Director, Edwards Garment

    IT leader with over 20 years of experience implementing and supporting enterprise solutions, leading teams and projects. Extensive experience working with remote teams, supporting multibillion dollar organization with facilities worldwide. Experience with ERP, MES, PLM, CRM, quality systems, systems integration, project/program management, people management

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

    Raj Mukherjee

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

    Steven Stanley

    Director of Technology for ePromos Promotional Products, Inc.

    Steven Stanley is the Director of Technology for ePromos Promotional Products, Inc.. With over 20 years of software development experience, Steven has spent the last 12 years building internal and external tools for distributors, with a focus on ecommerce and data structures. He is currently a volunteer member of the PPAI Tech Committee.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Product Compliance Panel
    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join this panel session as Raj Mukherjee, Nathan Cotter, Michael Plourde, MAS, Nat Bullock, MAS, Allen Casey, Jackie Yount, MAS discuss the latest in product compliance and how IT is an integral department to ensuring product compliance is at the core of your company systems.

    Join this panel session as Raj Mukherjee, Nathan Cotter, Michael Plourde, MAS, Nat Bullock, MAS, Allen Casey, Jackie Yount, MAS discuss the latest in product compliance and how IT is an integral department to ensuring product compliance is at the core of your company systems. 

    Raj Mukherjee (Moderator)

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

    Nathan Cotter

    Vice President of Compliance, Hit Promotional Products, Inc.

    Nathan Cotter is the vice president of compliance at Hit Promotional Products, Inc., ranked among the top 5 promotional product suppliers in the nation.  The compliance team at Hit is comprised of 5 full-time members responsible for product safety, regulatory compliance, and social responsibility throughout a diverse supply chain.  Nathan holds a BA from Monmouth College, is a member of PPAI’s Product Responsibility Action Group and also serves on the QCA Compliance Committee.  

    Michael Plourde, MAS

    Director, Data and Analytics, Geiger

    As a senior business executive, Mike embraces technologies to help companies improve productivity, grow revenues, mitigate risks, and improve customer satisfaction.

    Specifically, he has worked to change the way people and organizations harness technology, e-commerce, leverage data, and integrate customers and vendors.

    As Geiger’s IT Director of Data & Analytics, Mike is responsible for all databases, data analytics, software development, quality assurance, and using technology to create new opportunities for growth. He provides leadership for key technical infrastructure projects
    to help the company stay ahead of its rapid growth expectations in global accounts, creating worldwide promotional programs by working with strategic partnerships to increase global sales while reducing costs and improving client’s experience.

    Nat Bullock, MAS

    Product Responsibility and Global Services Manager, Geiger

    Nat Bullock is the product responsibility and global services manager for Geiger.  Nat is a 2001 graduate of the University of Southern Maine with a Bachelor’s in business administration with a concentration on operations management and was the winner of the 2001 Southern Maine Entrepreneurship Business Plan competition.                                            

    Prior to joining Geiger, Nat was the logistics and purchasing manager for a Fortune 500 manufacturer of technical fabrics where he oversaw production planning for multiple manufacturing locations in the U.S. as well as the purchasing of raw materials from sources in Canada, Asia, Europe, and South America.           

    Nat joined Geiger in 2011 as planning and logistics manager for their manufacturing division and has also held the position of project manager in their IT department before taking on the compliance roll in 2015.  Nat oversees the areas of product compliance as well as logistical compliance for international shipping and hazardous goods shipping and develops compliance related education programs for their sales partners and internal staff.

    Allen Casey

    Manager of Web Services, HALO

    Allen Casey manages the Web Services team at HALO Branded Solutions.  With over 30 years of software development experience, Allen has been with HALO for 7 years focusing on Incentive solutions as well as other web-based platforms supporting the ASI Top 10 Distributor.

    Prior to joining HALO, Allen led development teams at Midas and McDonald’s.  He is a member of the PPAI Technology Committee.

    Jackie Yount, MAS

    Sr. Business Operations Specialist, HALO

    Jackie Yount joined HALO in 2013 and currently serves in the role of Sr. Business Operations Specialist. Her key area of focus is managing product and customer specific compliance requirements for HALO’s diverse client base. Prior to joining HALO, she spent 26 years with the second largest media print fulfillment company in the position of Operations Manager. She holds an A.S. in Business from Sauk Valley College.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Machine Learning Techniques On Real World Problems
    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join Raj Mukherjee, Integration Team Lead, Hit Promotional Products as we build a real-world Data Science Model on forecasting time in transit (the time it will take to get the goods on the factory floor) for overseas vendors; Discuss some of the fundamentals of regressions, decision trees and neural networks; Show an application that can detect faces on a video; Show an application using Reinforcement learning that can learn and play a game on its own; Discuss how to deploy some of these models on the cloud and be used as an API.

    Join Raj Mukherjee, Integration Team Lead, Hit Promotional Products as we build a real-world Data Science Model on forecasting time in transit (the time it will take to get the goods on the factory floor) for overseas vendors; Discuss some of the fundamentals of regressions, decision trees and neural networks; Show an application that can detect faces on a video; Show an application using Reinforcement learning that can learn and play a game on its own; Discuss how to deploy some of these models on the cloud and be used as an API.

    Raj Mukherjee

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Are Your Email Campaigns Working? Analyzing the Numbers
    Contains 3 Component(s), Includes Credits Recorded On: 09/25/2020

    It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send.

    It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send. 

    Bille Forman (Moderator)

    Director of Marketing

    Bille began at SAGE in 2007 where she is responsible for the development and execution of marketing and public relations initiatives as well as all corporate tradeshows and events. She graduated from Morningside College in Sioux City, IA with a degree in business administration. She has been a PPAI volunteer for many years and is currently serving on the PPAI Research Committee. She is a lover of technology, marketing, creative people, and being inspired through travel, hard work, coffee and dogs.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Leading in Turbulent Times in the IT World
    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    There is no doubt that most of us find ourselves in unchartered territory right now with the COVID-19 crisis and its impact on our families, communities, businesses, and the world. The unknown can be unnerving and fear-inducing if we let it. Join Jeff Tobe as he leads us through the opportunities for heightened creative thinking, more authentic connection, and courageous leadership for IT professionals in the promotions world.

    There is no doubt that most of us find ourselves in unchartered territory right now with the COVID-19 crisis and its impact on our families, communities, businesses, and the world. The unknown can be unnerving and fear-inducing if we let it. Join Jeff Tobe as he leads us through the opportunities for heightened creative thinking, more authentic connection, and courageous leadership for IT professionals in the promotions world. 

    Jeff Tobe (Moderator)

    Speaker and Author

    Jeff Tobe is a Certified Professional Speaker and author, known for his popular book, Coloring Outside the Lines, and for co-author of best-sellers, The Sales Coach and The Communication Coach. Over the past 20 years, Tobe has traveled the world as a speaker, trainer and business consultant, educating professionals on practices to improve the customer experience. He prides himself on presenting up-to-the-minute, cutting-edge material as it relates to designing the ideal customer experience by engaging people more in their day-to-day tasks. He was named one of the top 15 speakers in North America by Convention & Meetings magazine, and has spoken to clients, including PNC Bank, Microsoft, RE/MAX International, Erickson Living, The Dubai Water Authority and Pepsi Cola International.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Zero Day Attack Case Study (Cyber Incident in Progress)
    Contains 4 Component(s), Includes Credits

    Learn what it is like to experience a cyber-attack as it happened with  Mike Pfeiffer, Vice President of Technology, American Solutions for Business. Walkthrough the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published services levels.

    Learn what it is like to experience a cyber-attack as it happened with  Mike Pfeiffer, Vice President of Technology, American Solutions for Business. Walkthrough the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published services levels.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Cyber Security Best Practices
    Contains 4 Component(s), Includes Credits Recorded On: 05/06/2020

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware. These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security. With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware. This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware.  These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security.  With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware.
     
    This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    David Jackson

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents Podcast: Why Video, Why Now? The Basics You Need To Get Started

    Contains 3 Component(s), Includes Credits

    With nearly all non-essential workers under shelter-in-place mandates to prevent the spread of coronavirus, businesses are looking for ways to remain visible to their clients. Video remains one of the most engaging media for marketing because it creates deep connections and illicit strong emotional responses that make people want to share, like or comment. Video is memorable. It grabs people's attention, keeps your brand top of mind and increases your visibility. In this podcast, you’ll learn how to create great videos to market your company, products or services—even if you’ve never done it before.

    In this brand-new episode, PPB Presents: Why Video, Why Now? The Basics You Need To Get Started with our experts, Brady Peterson, owner of Scout Creative Media, a PPAI member company, and Josh Eaton, owner of Media Grabbers. With nearly all non-essential workers under shelter-in-place mandates to prevent the spread of coronavirus, businesses are looking for ways to remain visible to their clients. Video remains one of the most engaging media for marketing because it creates deep connections and illicit strong emotional responses that make people want to share, like or comment. Video is memorable. It grabs people's attention, keeps your brand top of mind and increases your visibility. In this podcast, you’ll learn how to create great videos to market your company, products or services—even if you’ve never done it before. 

     

    Brady Peterson

    Writer, Producer and Director

    Brady Peterson is a writer, producer and director with more than 4,000 credits to his name. Prior to founding Scout Creative Media in 2007, he was the creative director for one of the largest advertising agencies in the Western U.S. Josh Eaton founded Media Grabbers Inc, a leading production studio, in 2003. Media Grabber's eye-catching content can be seen on screens large and small, ranging from billboards in Times Square to a social media feeds.

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    0.5 Points

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Keeping Your Business 'Socially Connected' During Physical Distancing On LinkedIn
    Contains 3 Component(s), Includes Credits Recorded On: 04/08/2020

    In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships. The live session will be limited to a max of 100 participants, however the on-demand version will be available within 24 hours of the live session.

    We've all heard the new term "Social Distancing" and have felt the impact on our businesses.  With more of us (as well as our clients) working from home, it's become even harder to remain connected to our clients. In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships: clients, referral partners, prospects and COI's (centers of influence), and finally why a value-centric profile is so important in the current situation we find ourselves in.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

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    1 Credit


    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.