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Technology

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Content and subjects related to doing business electronically including internet training, camera–ready artwork, sales automation, multi-media and catalog creation. This topic area will also include recordings from Tech Summit.

59 Results

  • WLC 2018: Tech Tips And Tricks For Getting Organized

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/25/2018

    With as much as we have to accomplish in our business and personal lives, it is imperative we use technology effectively. It starts by using simple technology to remove time-wasters from your day. By leveraging tools and methods strategically, you’ll gain time to play or work more. This session will cover the top technologies anyone can use to make their day more efficient.

    With as much as we have to accomplish in our business and personal lives, it is imperative we use technology effectively. It starts by using simple technology to remove time-wasters from your day. By leveraging tools and methods strategically, you’ll gain time to play, or work more. This session will cover the top technologies anyone can use to make their day more efficient.

    Dale Denham, MAS+

    Chief Information Officer

    Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

    Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.

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    1 Point

  • Expo East 2018: Get Schooled In SAGE Solutions

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Get introduced by Andy Evans to the industry’s most popular research and business management solution. We’ll unpack the most powerful features of SAGE Online, including our database of over one million products from nearly 4,300 suppliers, as well as the presentation publisher, order management, and the CRM module. Come see why SAGE is the No. 1 choice for 45,000 distributors.

    Get introduced by Andy Evans to the industry’s most popular research and business management solution. We’ll unpack the most powerful features of SAGE Online, including our database of over one million products from nearly 4,300 suppliers, as well as the presentation publisher, order management, and the CRM module. Come see why SAGE is the No. 1 choice for 45,000 distributors.

    Andy Evans

    Senior Strategic Account Lead

    Andy Evans is the Sr. Strategic Account Lead at SAGE. He earned a degree in management information systems from Texas A&M University. Andy has been at SAGE since 2009 and enjoys teaching people how to use SAGE. When he is away from the office, you can find him at home with his son, Sawyer, and his new baby girl, Perrie.

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    1 Point

  • Expo East 2018: Time-Saving Solutions For You And Your Clients

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    You’ll also see the new SAGE Website Professional Plus and the brand-new content library. We create original content for you to easily place on your SAGE Website. You’ll see examples of our packages that include industry-relevant blogs, videos and infographics to draw visitors to your website and help convert those leads into customers.

    You’ll also see the new SAGE Website Professional Plus and the brand-new content library. We create original content for you to easily place on your SAGE Website. You’ll see examples of our packages that include industry-relevant blogs, videos and infographics to draw visitors to your website and help convert those leads into customers.

    Andy Evans

    Senior Strategic Account Lead

    Andy Evans is the Sr. Strategic Account Lead at SAGE. He earned a degree in management information systems from Texas A&M University. Andy has been at SAGE since 2009 and enjoys teaching people how to use SAGE. When he is away from the office, you can find him at home with his son, Sawyer, and his new baby girl, Perrie.

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    1 Point

  • Expo East 2018: Advanced Digital Marketing Strategies And Protecting Your Data

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Creating an online presence and optimizing online visibility is vital for your local business to grow. This session will dive deep into integrated digital marketing campaigns specific to the promotional products business, discussing different marketing tactics used to reach new customers. Join Lance Bachmann for this session and we’ll dive into the importance of citations and reviews for your business, as well as how to leverage your website over local competition in your area.

    Creating an online presence and optimizing online visibility is vital for your local business to grow. This session will dive deep into integrated digital marketing campaigns specific to the promotional products business, discussing different marketing tactics used to reach new customers. Join Lance Bachmann for this session and we’ll dive into the importance of citations and reviews for your business, as well as how to leverage your website over local competition in your area.

    Lance Bachmann

    Founder and President

    Lance Bachmann is the founder and president of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, Pennsylvania, area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com Digital Agency cultivate an online presence for their clients in order to harvest leads, closes, conversions and profits. In just six short years, Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for its clients. 

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    1 Point

  • Expo East 2018: Leveraging Young Professional Suppliers To Grow Your Business 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Join Jeff Franklin, national accounts manager at Headwear USA, Alyssa Inkrott, strategic account executive at 3M, and John R. B. Cudahy, CAS, senior national account manager at Prime, as they discuss the three easiest ways to utilize your young professional supplier partners to help grow your business. Each presenter will have 15 minutes to discuss their topic, and the presentations end with a joint Q&A session.

    Join Jeff Franklin, national accounts manager at Headwear USA, Alyssa Inkrott, strategic account executive at 3M, and John R. B. Cudahy, CAS, senior national account manager at Prime, as they discuss the three easiest ways to utilize your young professional supplier partners to help grow your business. Each presenter will have 15 minutes to discuss their topic, and the presentations end with a joint Q&A session.

    John R. B. Cudahy, CAS

    Senior National Account Manager

    John R. B. Cudahy, CAS, is a senior national account manager at Prime Resources who leverages technology and entrepreneurial passion to help his clients reach their corporate objectives. Currently serving as president of Specialty Advertising Association of Greater New York (SAAGNY), SPARK Work Group member and Promokitchen Mentor, Cudahy is a firm believer is volunteerism and giving back to the industry. He was named a PPB Rising Star in 2017.

    Alyssa Inkrott

    Strategic Account Executive

    Alyssa Inkrott is a strategic account executive for 3M Promotional Markets. Since entering the promotional products industry in 2016, Inkrott has worked diligently with a number of the industry’s top national accounts and buying groups on the development of programs and applications using Post-it® brand products. Inkrott is a member of the PPAI SPARK work group and will be working throughout the year to help bring more focus to the younger generation of industry professionals across the country.

    Jeff Franklin

    National Accounts Manager and Volunteer Committee Member

    Jeff Franklin’s career in the promotional products industry began in 2008 when he was tricked into taking a “free trip to Vegas” by Blue Chip, a promotional products distributor. The catch was to attend the education sessions and trade show at The PPAI Expo. Franklin went on to work on the distributor side of the business for five years before making the switch to Headwear USA, part of the Headwear Stockists Group, a global leader in headwear manufacturing since 1974. He began in a regional sales role serving the Baltimore metro area and then expanding to all of Maryland, and now he works as the national accounts manager. Franklin has also served on numerous volunteer committees for his regional association, Chesapeake Promotional Products Association (CPPA) and is currently serving as vice resident. Franklin was also the inaugural chair for the SPARK workgroup.

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    1 Point

  • Expo East 2018: LinkedIn Foundations For Promo Product Sales 

    Contains 3 Component(s), 1.00 credit offered Recorded On: 06/11/2018

    Join Bill McCormick to learn why LinkedIn is the best tool for the modern B2B salesperson. This session will focus on the power of a value-centric profile as well as how to prospect and network effectively using LinkedIn as a part of your sales cycle. You’ll learn how, as a promotional products distributor, you can leverage your LinkedIn network to take connections from the digital space to the face-to-face.

    Join Bill McCormick to learn why LinkedIn is the best tool for the modern B2B salesperson. This session will focus on the power of a value-centric profile as well as how to prospect and network effectively using LinkedIn as a part of your sales cycle. You’ll learn how, as a promotional products distributor, you can leverage your LinkedIn network to take connections from the digital space to the face-to-face.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife started their company in 2013. McCormick is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales. McCormick’s most recent venture is Digi-Sales, through which he helps sales professionals find leads and generate sales through live courses and online video courses.

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    1 Point

  • Best of Expo East 2018 Package

    Contains 5 Product(s)

    Select this option for your one-stop registration for all of the Best of Expo East 2018 sessions. You will get five 60-minute sessions for the price of four and still earn credit towards your industry certifications. This year we added in the new Best of Expo East 2018 Package which has five of our sessions that were maxed capacity on-site for the price of four sessions.

    Our Best of Expo East 2018 sessions include Bill McCormick's LinkedIn Foundations For Promo Products, Diane Ciotta's Powerful Objection Handling, Scott Nussinow, MAS's session on Communicating Effectively, Josh Frey's session on Communicating With Clients And Prospects When Starting Up, and Advanced Digital Marketing Strategies And Protecting Your Data with Lance Bachmann.

  • The Four Cores To A Rockin' Company Store

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/28/2018

    Join Bobby Lehew for this session on how to create a rocking company store. Clients are clamoring for e-commerce solutions that rock, and you are the perfect virtuoso to deliver. Learn four core components to make every company store successful: platform, profits, people and power.

    Join Bobby Lehew for this session on how to create a rocking company store. Clients are clamoring for e-commerce solutions that rock, and you are the perfect virtuoso to deliver. Learn four core components to make every company store successful: platform, profits, people and power. This class will demystify the possible profitability for company stores, discuss potential pitfalls to avoid, and uncover the secrets to determining profitability and maximizing sales. Plus, we’ll uncover the profitability matrix and discuss the No. 1 secret for company store success. Don’t let stage fright keep you from rockin’ in this arena.

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

  • The PPAI Expo 2018: Basic SEO For The Promotional Products Industry: Separating Fact From Fiction

    Contains 3 Component(s), 1.00 credit offered Recorded On: 01/18/2018

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results … there is an art and a science (and some luck) to optimizing your online presence. With literally thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. This session discusses the basics of optimizing your website, and the tools available to help you analyze your efforts and retool your strategy where necessary.

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results … there is an art and a science (and some luck) to optimizing your online presence. With literally thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. Join David Shultz for this session as he discusses the basics of optimizing your website, and the tools available to help you analyze your efforts and retool your strategy where necessary.

    David Shultz

    Vice President

    As a member of the executive team responsible for overall day-to-day operational performance of industry-leading technology firm, DistributorCentral, LLC, I provide leadership and strategic support to our software development, sales, marketing and customer support teams and serve as key technical contact for many of our enterprise-level customers and partners. Innovation and collaboration are two of our basic tenets at DistributorCentral, and the ones that allow us to help our clients focus on their key strengths in order to drive revenue growth.

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    1 Point

  • Promo Connect: Putting Content into Context

    Contains 4 Component(s), 1.00 credit offered Recorded On: 10/11/2017

    PPAI is excited to provide members with a new professional development platform in the promotional products industry community, called Promo Connect. Join Jennifer Crowfoot and Melissa Weber for this session on how to access Promo Connect and what best practices will help users get the most out of this online community. ​

    In today’s world you can find just about anything you want to know online. And while it can be great to be able to access so much content, the downside is just that—it is only content. Adult learning theories tell us that in order for content to be meaningful it has to be put into context. One of the best ways to put content into context is to engage with your industry peers on a relevant online platform. PPAI is excited to provide members with a new professional development platform in the promotional products industry community, called Promo Connect. Join Jennifer Crowfoot and Melissa Weber for this session on how to access Promo Connect and what best practices will help users get the most out of this online community.  

    Jennifer Crowfoot

    Professional Development Director

    Jennifer Crowfoot has joined PPAI as the Director of Professional Development. Jennifer comes to PPAI with over 19 years of learning and professional development experience in a variety of industries focusing on facilitation, curriculum development, adult learning, communications and change management. Jennifer has been recognized by the learning and development community by participating as a speaker and panelist at a number of learning conferences.  At the 2008 Perspectives Learning Conference she was the recipient of the Learning Leader of the Year Award, and in 2010 she led her team to receive the Learning in Emerging Business Achievement Award.  Jennifer earned her bachelor’s degree in speech communication and master’s degree in educational human development from Texas A&M University. Outside of work Jennifer enjoys spending time as a Girl Scout Leader and running with Team in Training to support the Leukemia and Lymphoma Society.

    Melissa Weber

    Knowledge Community Manager

    Melissa Weber is the Knowledge Community Manager for PPAI. She previously served the association as Regional Programs Manager from 2007-2017. She has a Bachelors in Business Administration with an emphasis in economics from Austin College. 

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    1 Point

  • Tech Summit 2017: An Integrated Industry

    Contains 3 Component(s), 1.00 credit offered

    The industry is on the verge of an integration breakout; some may call it an arms race. We all hope that the future of the Promotional Products Industry is a utopian integrated industry where suppliers, distributors and service providers seamlessly exchange meaningful data. This panel focuses on where we are now, where we need to be and how we can get there. Join panelist: Eric Shonebarger, CIO Hit Promotional Products, Eric Natinsky CEO SAGE, Eric Alessi, CEO Essent, Dan Kroymann, Director Information Technology, Staples Promotional Products. Moderated by Jon Norris, VP of Operations, Starline.

    The industry is on the verge of an integration breakout; some may call it an arms race.  We all hope that the future of the Promotional Products Industry is a utopian integrated industry where suppliers, distributors and service providers seamlessly exchange meaningful data.  This panel focuses on where we are now, where we need to be and how we can get there.  Join panelist: Eric Shonebarger, CIO Hit Promotional Products, Eric Natinsky CEO SAGE, Eric Alessi, CEO Essent, Dan Kroymann, Director Information Technology, Staples Promotional Products. Moderated by Jon Norris, VP of Operations, Starline.

    Jon Norris (Moderator)

    Vice President

    Jon Norris is the vice president of operations for Starline USA Inc, located in Grand Island, New York, where he oversees manufacturing, warehousing, customer service and technology functions. Norris is currently the chair of the PPAI Technology Committee. Norris is currently helping drive an industry data integrations project, labeled PromoStandards, that believes that this is the future of our industry long term sustainability.He also is a PromoKitchen volunteer and Chef. As an industry Millennial, he is involved in numerous millennial initiatives industrywide to help drive the awareness of the changing workplace.

    Eric Natinsky

    Co-founder and CEO

    Eric Natinsky is co-founder and Chief Executive Officer of SAGE. He has been working with computers all his life and has extensive experience in computer science. He holds a Bachelor of Science in Business Administration, double-majoring in Management and Marketing, from Washington University in St. Louis and a JD from The University of Texas at Austin. Eric is a member of the State Bar of Texas and is also a licensed patent attorney. In his spare time, he enjoys spending time with his family as well as supporting the arts in Austin through his position on the Board of Directors for ZACH Theatre.

    Eric Alessi

    Essent Corporation, President & CEO

    Eric has been the President and CEO of the Essent Corporation since 1989.

    Dan Krowmann

    Director of Global Technology

    Dan Kroymann is Director, Global Technology for Staples Promotional Products.

    Eric Shonebarger

    Chief Information Officer

    Eric has been the Chief Information Officer at Hit Promotional Products since 2004.

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    1 Point

  • SAGE Show 2017: Mastering Niche Markets: Technology Sector

    Contains 3 Component(s), 0.50 credits offered

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. In this fast-paced session, you’ll learn who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.

    In the highly competitive world of promotional products, you can stand out from the competition by becoming an expert in specific niche markets, like the $900 million technology market. Danny Friedman discusses in this fast-paced session, how to find who the decision makers are, the specific needs and typical projects for the technology industry, and how to parlay your knowledge into getting and retaining new clients.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

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    0.5 Points

  • Get In Touch! Buyer Outreach Presentation And Tools

    Contains 3 Component(s), 0.50 credits offered

    So, you’ve got their attention. Now what!? This segment of the workshop will walk you through the Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

    So, you’ve got their attention. Now what!? Kim Todora will walk you through this segment of the workshop, Get In Touch! buyer outreach presentation and tools. Whether you are presenting one-on-one or to a large business group or class at the local university, this session will make you the subject matter expert on the latest PPAI research on the preferences of buyers and consumers.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    0.5 Points

  • Tech Summit 2017: Lean Into Digital Disruption

    Contains 3 Component(s), 1.00 credit offered

    Learn what big data is and how businesses are using it to improve sales, manufacturing and targeting the right customers. This session will introduce you to what big data is, how to obtain your business’s big data and what to do with it to gain better insights about your business.

    Join Frank Wiggins for this session on big data and how businesses are using it to improve sales, manufacturing and targeting the right customers.  This session will introduce you to what big data is, how to obtain your business’s big data and what to do with it to gain better insights about your business.

    Frank Wiggins

    Chief Information Officer

    Frank is Chief Information Officer at The Gem Group, the promotional product industry's premier supplier of bags, business accessories, drinkware, gifts and writing instruments. A member of the senior executive team, Frank is responsible for leveraging Information Technology resources in order to transform the organization and drive business value as the industry is disrupted by digital technologies. Prior to the Gem Group, Frank spent thirteen years in charge of developing and scaling the Information Technology discipline at The Boston Beer Company during the company’s rapid growth from $180 million to $750 million in revenue. Frank’s earlier career includes roles with Breakaway Solutions, M&M/Mars and Nabisco. Frank holds a Bachelors of Arts in Computer Science and Economics as well as an MBA in Marketing from Rutgers University.

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    1 Point

  • Tech Summit 2017: Privacy Matters: Legal Issues Affecting

    Contains 3 Component(s), 1.00 credit offered

    This session will address often-overlooked legal issues related to privacy and personal information. Learn how your website’s privacy policy may jeopardize your business, discover how to comply with emerging laws covering personally identifiable information, and determine how to monitor employees without violating their rights.

    Mike Wilkos will address often-overlooked legal issues related to privacy and personal information. Learn how your website’s privacy policy may jeopardize your business, discover how to comply with emerging laws covering personally identifiable information, and determine how to monitor employees without violating their rights.

    Mike Wilkos

    National Sales Manager

    Mike Wilkos is the National Sales Manager for Vantage Apparel. Mike is also an attorney, licensed in New Jersey and New York. Before joining Vantage, Mike practiced law for several years in the areas of employment law, government law, and civil litigation. Mike attended Seton Hall University School of Law, where he served on the Seton Hall Law Review, and prior to that he attended the University of Delaware, from where he graduated magna cum laude. Mike is also a website and mobile app developer and has created several successful niche business, education, and reference apps that routinely rank on the App Store’s top US charts.

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    1 Point

  • Tech Summit 2017: Building Successful Web Stores

    Contains 3 Component(s), 1.00 credit offered

    If they aren’t already, web stores should be a part of your service offering. Fortunately, with the increasing amount of service providers in this space, building a web store for your client is easier than ever. But where should you start? How do you determine which platform is the best? How can you squeeze the most profit from a company store and what innovations are on the horizon? In this panel discussion, distributors, suppliers and platform providers come together to discuss these questions and more.

    If they aren’t already, web stores should be a part of your service offering. Fortunately, with the increasing amount of service providers in this space, building a web store for your client is easier than ever. But where should you start? How do you determine which platform is the best? How can you squeeze the most profit from a company store and what innovations are on the horizon? Eric Granata moderates a panel that tackles these questions and more.

    Eric Granata (Moderator)

    Vice President of Business Development

    Eric Granata is the VP of Business Development and resident geek at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and collateral printed materials through private-label, ecommerce company stores. ROBYN is a PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and was recognized three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., plus, has twice been featured in ASI’s Counselor magazine as one of the Best Places to Work. As the founder of Screen Four Solutions, Eric has been at the forefront of ecommerce and technology, building a variety of apps, B2C and B2B stores, as well as a variety of digital solutions for brand asset management.

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    1 Point

  • Tech Summit 2017: Best Practices and Tech Tips

    Contains 3 Component(s), 0.50 credits offered

    We'll explore the top tech tips of the year. Everyone will have an opportunity to submit a tip but only the top 30 will be presented. Anything can be submitted. Tell us about great utilities, new services, etc.

    Dale Denham, MAS+ will help us explore the top tech tips of the year. Everyone will have an opportunity to submit a tip but only the top 30 will be presented. Antyhing can be submitted. Tell us about great utilities, new services, etcf.

    Dale Denham, MAS+

    Chief Information Officer

    Dale Denham, MAS+, is the CIO for top 40 distributor Geiger and previously served as Senior Vice President of ASI. Recognized as the industry's top technologist, Dale has continued to deliver innovative, helpful products and solutions during his 20 years in the industry.

    Among the first 10 people certified as a Master Advertising Specialist+ by PPAI., Dale was also recognized by ASI Counselor Magazine as one of “40 under 40" and named one of Corporate Logo's Most Influential People in 2004.

    Paul Elfstrom

    IT Director

    Paul Elfstrom is the director of information technology for PPAI and is responsible for the management, strategy and execution of IT infrastructure for the Association. He also oversees technical projects that align with PPAI’s strategic plan to ensure effective delivery of Association programs. Currently, he serves as staff liaison to the Technology Committee. In his spare time, he enjoys family activities and playing guitar.

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    0.5 Point

  • Tech Summit 2017: Practical Security On A Budget

    Contains 3 Component(s), 1.00 credit offered

    Join this session to learn practical steps you can take to improve security in your business without breaking the budget.

    Join Bob Willis in this session to learn practical steps you can take to improve security in your business without breaking the budget.

    Bob Wallis

    Vice President of IT

    Bob Wallis is VP IT for Edwards Garment, a highly-rated, Top 25 apparel and program services provider to the promotional products industry.  Bob is passionate about developing talent, improving processes, sharing knowledge, and solving problems.  In addition to IT leadership roles, he has held technical roles in IT infrastructure, security, and audit as well as working in global IT talent management.  He has worked with companies and customers in small business, education, medium enterprise, and the Fortune 500.

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    1 Point

  • Tech Summit 2017: Managing Remote Employees and Contractors

    Contains 3 Component(s), 1.00 credit offered

    Allowing your people to work remotely, either full-time or part-time, can be a valuable perk for them which enhances their job satisfaction. Managing remote workers requires different techniques than you use with your staff in the office. During this session, we will hear from a panel of your peers who have figured out how to get the most out of their remote staff. Learn what to do, and what not to do when managing remote workers.

    Allowing your people to work remotely, either full-time or part-time, can be a valuable perk for them which enhances their job satisfaction.  Managing remote workers requires different techniques than you use with your staff in the office.  During this session, we will hear from a panel of your peers who have figured out how to get the most out of their remote staff.  Learn what to do from Mike Knapick, Eric Shonebarger, Rebekah Ellis, and Eric Alessi on what not to do when managing remote workers.

    Mike Knapick (Moderator)

    IT Leader

    After heading IT departments and projects of varying scope and size at posts including Accenture, EMC and Expedia, where he launched the company’s inaugural CRM system, Mike joined SanMar in 2014. Today, he leads SanMar’s IT group who are implementing major software upgrades and process improvements. When it comes to leadership, Mike says he empowers his team with plenty of opportunities to learn and grow.

    Eric Shonebarger

    Chief Information Officer

    Eric has been the Chief Information Officer at Hit Promotional Products since 2004.

    Rebekah Ellis

    Sr. IT Manager

    Rebekah Ellis has been the Senior IT Manager at SanMar since 2014.

    Eric Alessi

    Essent Corporation, President & CEO

    Eric has been the President and CEO of the Essent Corporation since 1989.

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    1 Point

  • Tech Summit 2017: Supercharge The Data You're Providing Distributors Through SAGE

    Contains 3 Component(s), 1.00 credit offered

    As the most popular provider of information to the industry and PPAI’s technology partner, SAGE is already providing a lot of information about your company and products to distributors and end buyers. But through a direct integration using the SAGE Supplier Integration Toolkit, suppliers can provide additional valuable data to distributors and their clients, including inventory levels, order status, product data, and more. During this session, you’ll learn why providing this data will help your business and the ins and outs of how to get started.

    As the most popular provider of information to the industry and PPAI’s technology partner, SAGE is already providing a lot of information about your company and products to distributors and end buyers.  But through a direct integration using the SAGE Supplier Integration Toolkit, suppliers can provide additional valuable data to distributors and their clients, including inventory levels, order status, product data, and more.  During this session with Eric Natinsky, you’ll learn why providing this data will help your business and the ins and outs of how to get started.

    Eric Natinsky

    Co-founder and CEO

    Eric Natinsky is co-founder and Chief Executive Officer of SAGE. He has been working with computers all his life and has extensive experience in computer science. He holds a Bachelor of Science in Business Administration, double-majoring in Management and Marketing, from Washington University in St. Louis and a JD from The University of Texas at Austin. Eric is a member of the State Bar of Texas and is also a licensed patent attorney. In his spare time, he enjoys spending time with his family as well as supporting the arts in Austin through his position on the Board of Directors for ZACH Theatre.

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    1 Point