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Technology

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Content and subjects related to doing business electronically including internet training, camera–ready artwork, sales automation, multi-media and catalog creation. This topic area will also include recordings from Tech Summit.

31 Results

  • Tech Week 2020: Remote Workers: Now And Into The Future Panel

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join David Jackson, Javier Franco, Mike Pfeiffer, Raj Mukherjee and Steven Stanley for a discussion on remote employees and their impacts on IT. Hear from distributors and suppliers on what they did to send everyone home with stay at home orders, hot to manage a remote team, what issues does IT run into with remote employees, and a discussion on what lies in the future or remote vs office employees.

    Join David Jackson, Javier Franco, Mike Pfeiffer, Raj Mukherjee and Steven Stanley for a discussion on remote employees and their impacts on IT. Hear from distributors and suppliers on what they did to send everyone home with stay at home orders, hot to manage a remote team, what issues does IT run into with remote employees, and a discussion on what lies in the future or remote vs office employees. 

    David Jackson (Moderator)

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Javier Franco

    IT Director, Edwards Garment

    IT leader with over 20 years of experience implementing and supporting enterprise solutions, leading teams and projects. Extensive experience working with remote teams, supporting multibillion dollar organization with facilities worldwide. Experience with ERP, MES, PLM, CRM, quality systems, systems integration, project/program management, people management

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

    Raj Mukherjee

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

    Steven Stanley

    Director of Technology for ePromos Promotional Products, Inc.

    Steven Stanley is the Director of Technology for ePromos Promotional Products, Inc.. With over 20 years of software development experience, Steven has spent the last 12 years building internal and external tools for distributors, with a focus on ecommerce and data structures. He is currently a volunteer member of the PPAI Tech Committee.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Machine Learning Techniques On Real World Problems

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join Raj Mukherjee, Integration Team Lead, Hit Promotional Products as we build a real-world Data Science Model on forecasting time in transit (the time it will take to get the goods on the factory floor) for overseas vendors; Discuss some of the fundamentals of regressions, decision trees and neural networks; Show an application that can detect faces on a video; Show an application using Reinforcement learning that can learn and play a game on its own; Discuss how to deploy some of these models on the cloud and be used as an API.

    Join Raj Mukherjee, Integration Team Lead, Hit Promotional Products as we build a real-world Data Science Model on forecasting time in transit (the time it will take to get the goods on the factory floor) for overseas vendors; Discuss some of the fundamentals of regressions, decision trees and neural networks; Show an application that can detect faces on a video; Show an application using Reinforcement learning that can learn and play a game on its own; Discuss how to deploy some of these models on the cloud and be used as an API.

    Raj Mukherjee

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Are Your Email Campaigns Working? Analyzing the Numbers

    Contains 3 Component(s), Includes Credits Recorded On: 09/25/2020

    It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send.

    It’s incredibly important to understand your email campaign’s numbers, but especially right now. As the most effective way to reach your customers when you can’t meet face-to-face, email analytics help you see what is working and where adjustments are needed. Join Bille Forman, Director of Marketing, SAGE, as you learn the best way to analyze and track your emails so you can develop a formula that ensures a successful campaign - every single time you click on send. 

    Bille Forman (Moderator)

    Director of Marketing

    Bille began at SAGE in 2007 where she is responsible for the development and execution of marketing and public relations initiatives as well as all corporate tradeshows and events. She graduated from Morningside College in Sioux City, IA with a degree in business administration. She has been a PPAI volunteer for many years and is currently serving on the PPAI Research Committee. She is a lover of technology, marketing, creative people, and being inspired through travel, hard work, coffee and dogs.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Leading in Turbulent Times in the IT World

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    There is no doubt that most of us find ourselves in unchartered territory right now with the COVID-19 crisis and its impact on our families, communities, businesses, and the world. The unknown can be unnerving and fear-inducing if we let it. Join Jeff Tobe as he leads us through the opportunities for heightened creative thinking, more authentic connection, and courageous leadership for IT professionals in the promotions world.

    There is no doubt that most of us find ourselves in unchartered territory right now with the COVID-19 crisis and its impact on our families, communities, businesses, and the world. The unknown can be unnerving and fear-inducing if we let it. Join Jeff Tobe as he leads us through the opportunities for heightened creative thinking, more authentic connection, and courageous leadership for IT professionals in the promotions world. 

    Jeff Tobe (Moderator)

    Speaker and Author

    Jeff Tobe is a Certified Professional Speaker and author, known for his popular book, Coloring Outside the Lines, and for co-author of best-sellers, The Sales Coach and The Communication Coach. Over the past 20 years, Tobe has traveled the world as a speaker, trainer and business consultant, educating professionals on practices to improve the customer experience. He prides himself on presenting up-to-the-minute, cutting-edge material as it relates to designing the ideal customer experience by engaging people more in their day-to-day tasks. He was named one of the top 15 speakers in North America by Convention & Meetings magazine, and has spoken to clients, including PNC Bank, Microsoft, RE/MAX International, Erickson Living, The Dubai Water Authority and Pepsi Cola International.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Zero Day Attack Case Study (Cyber Incident in Progress)

    Contains 4 Component(s), Includes Credits

    Learn what it is like to experience a cyber-attack as it happened with  Mike Pfeiffer, Vice President of Technology, American Solutions for Business. Walkthrough the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published services levels.

    Learn what it is like to experience a cyber-attack as it happened with  Mike Pfeiffer, Vice President of Technology, American Solutions for Business. Walkthrough the event timeline, what protective measures were effective and how proper response strategies were deployed to enable response and recovery within published services levels.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tech Week 2020: Product Compliance Panel

    Contains 4 Component(s), Includes Credits Recorded On: 09/25/2020

    Join this panel session as Raj Mukherjee, Nathan Cotter, Michael Plourde, MAS, Nat Bullock, MAS, Allen Casey, Jackie Yount, MAS discuss the latest in product compliance and how IT is an integral department to ensuring product compliance is at the core of your company systems.

    Join this panel session as Raj Mukherjee, Nathan Cotter, Michael Plourde, MAS, Nat Bullock, MAS, Allen Casey, Jackie Yount, MAS discuss the latest in product compliance and how IT is an integral department to ensuring product compliance is at the core of your company systems. 

    Raj Mukherjee (Moderator)

    Integration Team Lead

    Data Science Enthusiast, with master’s degree in Business Analytics and Electrical Engineering I have a passion for solving real world business problems. I am part of the standards Committee for Promostandards and part of the PPAI tech committee. Experienced Integration Director with a demonstrated history of working in the marketing and advertising industry. Skilled in machine learning, business intelligence, project management and ERP migrations.

    Nathan Cotter

    Vice President of Compliance, Hit Promotional Products, Inc.

    Nathan Cotter is the vice president of compliance at Hit Promotional Products, Inc., ranked among the top 5 promotional product suppliers in the nation.  The compliance team at Hit is comprised of 5 full-time members responsible for product safety, regulatory compliance, and social responsibility throughout a diverse supply chain.  Nathan holds a BA from Monmouth College, is a member of PPAI’s Product Responsibility Action Group and also serves on the QCA Compliance Committee.  

    Michael Plourde, MAS

    Director, Data and Analytics, Geiger

    As a senior business executive, Mike embraces technologies to help companies improve productivity, grow revenues, mitigate risks, and improve customer satisfaction.

    Specifically, he has worked to change the way people and organizations harness technology, e-commerce, leverage data, and integrate customers and vendors.

    As Geiger’s IT Director of Data & Analytics, Mike is responsible for all databases, data analytics, software development, quality assurance, and using technology to create new opportunities for growth. He provides leadership for key technical infrastructure projects
    to help the company stay ahead of its rapid growth expectations in global accounts, creating worldwide promotional programs by working with strategic partnerships to increase global sales while reducing costs and improving client’s experience.

    Nat Bullock, MAS

    Product Responsibility and Global Services Manager, Geiger

    Nat Bullock is the product responsibility and global services manager for Geiger.  Nat is a 2001 graduate of the University of Southern Maine with a Bachelor’s in business administration with a concentration on operations management and was the winner of the 2001 Southern Maine Entrepreneurship Business Plan competition.                                            

    Prior to joining Geiger, Nat was the logistics and purchasing manager for a Fortune 500 manufacturer of technical fabrics where he oversaw production planning for multiple manufacturing locations in the U.S. as well as the purchasing of raw materials from sources in Canada, Asia, Europe, and South America.           

    Nat joined Geiger in 2011 as planning and logistics manager for their manufacturing division and has also held the position of project manager in their IT department before taking on the compliance roll in 2015.  Nat oversees the areas of product compliance as well as logistical compliance for international shipping and hazardous goods shipping and develops compliance related education programs for their sales partners and internal staff.

    Allen Casey

    Manager of Web Services, HALO

    Allen Casey manages the Web Services team at HALO Branded Solutions.  With over 30 years of software development experience, Allen has been with HALO for 7 years focusing on Incentive solutions as well as other web-based platforms supporting the ASI Top 10 Distributor.

    Prior to joining HALO, Allen led development teams at Midas and McDonald’s.  He is a member of the PPAI Technology Committee.

    Jackie Yount, MAS

    Sr. Business Operations Specialist, HALO

    Jackie Yount joined HALO in 2013 and currently serves in the role of Sr. Business Operations Specialist. Her key area of focus is managing product and customer specific compliance requirements for HALO’s diverse client base. Prior to joining HALO, she spent 26 years with the second largest media print fulfillment company in the position of Operations Manager. She holds an A.S. in Business from Sauk Valley College.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Cyber Security Best Practices

    Contains 3 Component(s), Includes Credits Recorded On: 05/06/2020

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware. These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security. With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware. This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware.  These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security.  With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware.
     
    This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.

    David Jackson

    Director of IT, Sweda Company

    David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.

    With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.

    Mike Pfeiffer

    VP of Technology, American Solutions For Business

    Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents Podcast: Why Video, Why Now? The Basics You Need To Get Started

    Contains 3 Component(s), Includes Credits

    With nearly all non-essential workers under shelter-in-place mandates to prevent the spread of coronavirus, businesses are looking for ways to remain visible to their clients. Video remains one of the most engaging media for marketing because it creates deep connections and illicit strong emotional responses that make people want to share, like or comment. Video is memorable. It grabs people's attention, keeps your brand top of mind and increases your visibility. In this podcast, you’ll learn how to create great videos to market your company, products or services—even if you’ve never done it before.

    In this brand-new episode, PPB Presents: Why Video, Why Now? The Basics You Need To Get Started with our experts, Brady Peterson, owner of Scout Creative Media, a PPAI member company, and Josh Eaton, owner of Media Grabbers. With nearly all non-essential workers under shelter-in-place mandates to prevent the spread of coronavirus, businesses are looking for ways to remain visible to their clients. Video remains one of the most engaging media for marketing because it creates deep connections and illicit strong emotional responses that make people want to share, like or comment. Video is memorable. It grabs people's attention, keeps your brand top of mind and increases your visibility. In this podcast, you’ll learn how to create great videos to market your company, products or services—even if you’ve never done it before. 

     

    Brady Peterson

    Writer, Producer and Director

    Brady Peterson is a writer, producer and director with more than 4,000 credits to his name. Prior to founding Scout Creative Media in 2007, he was the creative director for one of the largest advertising agencies in the Western U.S. Josh Eaton founded Media Grabbers Inc, a leading production studio, in 2003. Media Grabber's eye-catching content can be seen on screens large and small, ranging from billboards in Times Square to a social media feeds.

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    0.5 Points

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Keeping Your Business 'Socially Connected' During Physical Distancing On LinkedIn

    Contains 3 Component(s), Includes Credits Recorded On: 04/08/2020

    In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships. The live session will be limited to a max of 100 participants, however the on-demand version will be available within 24 hours of the live session.

    We've all heard the new term "Social Distancing" and have felt the impact on our businesses.  With more of us (as well as our clients) working from home, it's become even harder to remain connected to our clients. In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships: clients, referral partners, prospects and COI's (centers of influence), and finally why a value-centric profile is so important in the current situation we find ourselves in.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

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    1 Credit


    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Clone Yourself With Virtual Assistants

    Contains 3 Component(s), Includes Credits Recorded On: 04/02/2020

    If you've ever felt like there just aren't enough hours in the day or that you need to clone yourself, then this is the session for you. Sam Kabert will teach you how to hire your first VA (virtual assistant) all the way up to managing a team of VAs. During this session, you will learn about tasks that are wasting your time, address common concerns about VA, and create an action plan for you to implement when you are back at the office.

    If you've ever felt like there just aren't enough hours in the day or that you need to clone yourself, then this is the session for you. Sam Kabert will teach you how to hire your first VA (virtual assistant) all the way up to managing a team of VAs. During this session, you will learn about tasks that are wasting your time, address common concerns about VA, and create an action plan for you to implement when you are back at the office.

    Sam Kabert

    Creative Director, SwagWorx

    Sam Kabert, also known as “SwagSam,” is the creative director of SwagWorx, a brand relationship agency and the founder of the WhatUp! Silicon Valley podcast network. A risk-taker who embraces permanent beta, Kabert is leading the transformation of his family-run office supplies business into a promotional products’ powerhouse. His podcast network hosts several podcasts, including The Sam and Serg Show, Mojo Mondays, Sweet Home Silicon Valley, That Valley Vibe and, most recently, Dating Silicon Valley. He has also published two books in the “Success with Swag(ger)” series, Working with Virtual Assistants to Grow Your Business and The Written Goal, and co-operates a YouTube series, EatUp Silicon Valley, where he explores the local food scene.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Technology And The Future Of Our Industry

    Contains 4 Component(s), Includes Credits Recorded On: 02/13/2019

    Virtual Reality. Augmented Reality. Unregulated Cryptocurrencies. Technology is evolving rapidly and there is no shortage of hype about the “Next Great Thing.” Join David Shultz as he shares the technology trends he believes will have the greatest impact on our industry in the near future.

    Virtual Reality. Augmented Reality. Unregulated Cryptocurrencies. Technology is evolving rapidly and there is no shortage of hype about the “Next Great Thing.”  Join David Shultz as he shares the technology trends he believes will have the greatest impact on our industry in the near future.

    David Shultz

    Vice President of Supplier Partnerships

    David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

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    1.0 CREDIT

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2020: Avoiding Scams In 2020

    Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020

    The promotional products industry is under attack by a variety of scams headed by people intent on taking your money. Chris Morrissey will discuss the ongoing and growing threat that distributors and suppliers face, and provide you with the knowledge you need to identify and avoid current threats that could hurt you, your employees and even your customers. You will learn about red flags to watch out for and how to identify potential scams; how scammers are impersonating suppliers and distributors, and what that means for them; and how to be proactive with customers to help avoid possible scam issues that may arise.

    The promotional products industry is under attack by a variety of scams headed by people intent on taking your money. Chris Morrissey will discuss the ongoing and growing threat that distributors and suppliers face, and provide you with the knowledge you need to identify and avoid current threats that could hurt you, your employees and even your customers. You will learn about red flags to watch out for and how to identify potential scams; how scammers are impersonating suppliers and distributors, and what that means for them; and how to be proactive with customers to help avoid possible scam issues that may arise.

    Chris Morrissey

    Owner, Proforma Big Dog Branding

    Chris Morrissey is the third-generation owner of family distributorship Morrissey & Associates, now Proforma Big Dog Branding, which was founded as Hastings Advertising in 1955 by PPAI Hall of Famer Ann Morrissey, Chris’s grandmother. Proforma Big Dog Branding is a full-service marketing agency offering promotional products, print, apparel, trade show boots and materials, ecommerce solutions and graphic design, and a 10-time PPAI Pyramid Award winner. Prior to joining the business in 1998, Morrissey spent eight years in corporate theft and fraud investigations where he built and prosecuted more than 2,000 cases. He is passionate about the promotional products industry and wants to do his part to help protect it.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: LinkedIn: Connecting Across Demographics

    Contains 3 Component(s), Includes Credits

    Did you know that LinkedIn use is pretty evenly distributed across ages?  In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

    Did you know that LinkedIn use is pretty evenly distributed across ages?  In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: SEO Separating Fact From Fiction

    Contains 3 Component(s), Includes Credits

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results; there is an art and a science (and some luck) to optimizing your online presence. In the old days it was easy enough to slap a few keywords and meta tags onto your site and you'd magically appear in the search results. These days, with thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. If you've historically used your website as a portfolio or a simple product research solution and are interested in pushing more customers to place their own orders electronically, there are a few key facts to consider. In this session David Shultz will discuss the basics of optimizing your website, including “good” content and proper URL/page structure, how to narrow the focus of your site so you aren't displaying the same products as your competitors, how to choose categories or niche industries that will allow you to more easily compete, and how to leverage social media, video and blogs to optimize your website's rank. Shultz will also take a look at the tools available to help you analyze your efforts and retool your strategy where necessary.

    Selling promotional products online is not for the faint of heart. Maintaining a website, keeping content fresh, getting your site to appear in applicable search results; there is an art and a science (and some luck) to optimizing your online presence. In the old days it was easy enough to slap a few keywords and meta tags onto your site and you'd magically appear in the search results. These days, with thousands of sites selling essentially the same products, it takes a lot more work to be successful in an ecommerce-driven world. If you've historically used your website as a portfolio or a simple product research solution and are interested in pushing more customers to place their own orders electronically, there are a few key facts to consider. In this session David Shultz will discuss the basics of optimizing your website, including  “good” content and proper URL/page structure, how to narrow the focus of your site so you aren't displaying the same products as your competitors, how to choose categories or niche industries that will allow you to more easily compete, and how to leverage social media, video and blogs to optimize your website's rank. Shultz will also take a look at the tools available to help you analyze your efforts and retool your strategy where necessary.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Secrets To A Successful Website

    Contains 3 Component(s), Includes Credits

    In this session, Andy Evans will explain the new content library in SAGE Website Professional Plus, which is filled with original content for you to keep your website fresh. From industry-relevant blogs to videos, we’ll teach you how to utilize that content to convert leads into customers. You’ll also learn about another turn-key solution, SAGE Company Stores, where you can provide your clients with custom online stores, so they can sell more of their branded merchandise on the web.

    In this session, Andy Evans will explain the new content library in SAGE Website Professional Plus, which is filled with original content for you to keep your website fresh. From industry-relevant blogs to videos, we’ll teach you how to utilize that content to convert leads into customers. You’ll also learn about another turn-key solution, SAGE Company Stores, where you can provide your clients with custom online stores, so they can sell more of their branded merchandise on the web.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: What’s New And Coming Soon At SAGE

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2019

    Class is in session for distributors who are curious as to what we’ve been up to in the SAGE labs. Andy Evans will show you the latest developments and give you a look into what’s new and what’s coming soon at SAGE.

    Class is in session for distributors who are curious as to what we’ve been up to in the SAGE labs. Andy Evans will show you the latest developments and give you a look into what’s new and what’s coming soon at SAGE.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Outsource Like A Supplier All-Star

    Contains 4 Component(s), Includes Credits Recorded On: 04/24/2019

    A webinar for Suppliers only, this presentation by Scott Nussinow, MAS will remove much of the mystery about outsourcing, and provide a better understanding of what it is and how it could help your company. Once considered only for large Suppliers, outsourcing back-office functions is now preferred for even Small-to-Medium sized companies. Learn how outsourcing allows you to focus on proactive, sales-centric efforts, while a professional team manages many of the routine back-office functions, including: artwork validation & manipulation (vectorizing, digitizing, redrawing, etc.), proofing & approval process (prepare & send proofs, manage approvals, etc.) order entry (in real-time, directly into your system), printer file preparation (specific to your print processes), mailbox and communications management, with virtually seamless process integration. With real-world anecdotes and practical insights, the presentation illustrates how the process would work for virtually any Supplier company.

    A webinar for Suppliers only, this presentation by Scott Nussinow, MAS will remove much of the mystery about outsourcing, and provide a better understanding of what it is and how it could help your company. Once considered only for large Suppliers, outsourcing back-office functions is now preferred for even Small-to-Medium sized companies. Learn how outsourcing allows you to focus on proactive, sales-centric efforts, while a professional team manages many of the routine back-office functions, including: artwork validation & manipulation (vectorizing, digitizing, redrawing, etc.), proofing & approval process (prepare & send proofs, manage approvals, etc.) order entry (in real-time, directly into your system), printer file preparation (specific to your print processes), mailbox and communications management, with virtually seamless process integration.  With real-world anecdotes and practical insights, the presentation illustrates how the process would work for virtually any Supplier company. 

     Key Takeaway 1: Provide attendees with a self-examination checklist of qualifying indicators (whether outsourcing is a viable consideration in any given area) 
     Key Takeaway 2: Provide a better understanding of the rolls and responsibilities in an outsourcing relationship 
     Key Takeaway 3: Provide a checklist of best practices and considerations for partner selection

    Scott Nussinow, MAS

    Executive Vice President

    Scott A. Nussinow, MAS, is the executive vice president for industry services provider ArtworkServices USA. His experience includes serving in multiple senior-level positions for industry suppliers since 1977. A PPAI® Fellow, he served on the PPAI board of directors as well as on many Association committees. He also served on the executive board of the SAAGNY Foundation, the PPEF board, the YESAA/YEPPA boards, the CAS/MAS board and others. Nussinow has been an industry speaker for PPAI, as well as for regionals, and co-facilitated a PPAI President's Forum. He was on the Technology Task Force that lead to the creation of ePSA and served as a vice president for industry tech start-up iservcorp. 

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    .5 Credits

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Certified Advertising Specialist (CAS) Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Best of Expo 2019: Networking And Prospecting On LinkedIn For Business

    Contains 4 Component(s), Includes Credits Recorded On: 02/15/2019

    With over 100 million business users in the U.S., LinkedIn is one of the best sources for leads. Of course, with over 100 million leads, finding the right people to meet with is like finding a needle in a haystack. In this session Bill McCormick will show attendees how to use the free search function on LinkedIn to find specific people; how to use the “Jobs” section to get into new companies; how to use the search function of Sales Navigator; and how to use LinkedIn in networking situations.

    With over 100 million business users in the U.S., LinkedIn is one of the best sources for leads. Of course, with over 100 million leads, finding the right people to meet with is like finding a needle in a haystack. In this session Bill McCormick will show attendees how to use the free search function on LinkedIn to find specific people; how to use the “Jobs” section to get into new companies; how to use the search function of Sales Navigator; and how to use LinkedIn in networking situations. 

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Managing Your Finances In The Cloud With QuickBooks Online

    Contains 4 Component(s), Includes Credits Recorded On: 01/30/2019

    This webinar by John Meaney will focus on the benefits of using QuickBooks Online to manage your business finances. Learn how Intuit is powering the prosperity of small businesses by creating a product that requires zero data entry. Find out how to reclaim up to 11 hours per month by maximizing the functionality of cloud-based accounting with QuickBooks Online.

    This webinar will focus on the benefits of using QuickBooks Online to manage your business finances. Learn how Intuit is powering the prosperity of small businesses by creating a product that requires zero data entry. Find out how to reclaim up to 11 hours per month by maximizing the functionality of cloud-based accounting with QuickBooks Online.

    John Meaney

    Key Accounts Manager

    John Meaney manages the Key Accounts Team at Intuit. He’s been with the company for 13 years holding a variety of roles with a focus on empowering Small Businesses for financial success. In 2015 Meaney obtained the Certified Franchise Executive designation from the IFA and has helped some of the nation’s largest franchise organizations convert and standardize on the QuickBooks Online cloud-based product line. Meaney is a graduate of Texas Christian University and currently lives in McKinney, Texas with his wife and two daughters. In his spare time, he likes to run—a lot.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.