PPAI
Technology
Content and subjects related to doing business electronically including internet training, camera–ready artwork, sales automation, multi-media and catalog creation. This topic area will also include recordings from Tech Summit.
13 Results
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Contains 22 Product(s)
Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.
Register for all your CAS required courses in one step. You will have 1 year from the point of registration to complete the certification package.
Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.
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Register
- Non-members - $325
- PPAI Member - $225
- More Information
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
There are so many different aspects to digital transformation, and each one can influence your sales and your customers. This session takes some of the hottest topics and provides much needed information on each. Discover the details, facts, stats, and data regarding Industry Service Providers, PDX and Cybersecurity, and learn the different ways these can affect your business, reputation, and growth.
There are so many different aspects to digital transformation, and each one can influence your sales and your customers. This session takes some of the hottest topics and provides much needed information on each. Discover the details, facts, stats, and data regarding Industry Service Providers, PDX and Cybersecurity, and learn the different ways these can affect your business, reputation, and growth. 
Chris Alfano (Moderator)
Senior Vice President of Business Technology
AIA Corporation
Chris Alfano, Senior Vice President of Business Technology at AIA Corporation, has more than 15 years of IT leadership and business management experience, successfully delivering technical solutions that reduce costs and inefficiencies while increasing performance and infrastructure security. Prior to AIA, he led the technology strategy and digital transformation at Vantage Apparel, a top-ranked national manufacturer and supplier of branded apparel. 
Nick DiNicola (Moderator)
Digital Transformation Manager
PPAI
Nick DiNicola is the Digital Transformation Manager at PPAI. Nick began his Promotional Product career in the mid-1990s at Impact Data. From there he worked for 20 years at ASI in various roles but concentrating on events and trade shows. When live events paused, he was hired as Executive Director of sales and marketing for a Florida based distributor. Nick is married, has one son and spends his free time with his large musical family. 
Pat Patton (Moderator)
Manager, Distributor Relations and Membership
PPAI
Pat Patton, is the Manager, Distributor Relations and Membership for PPAI. He has a been in the promotional product industry for 4 years. Before joining PPAI, he worked for the Vernon company as the recruiting manager, but has experience in sales and membership from past work experience. Pat has two kids Sam and Nora, and he resides in Pennsylvania. 
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Non-members - Free!
- PPAI Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
Highlight essential information and show what makes your distributor unique and right to the next generation of buyers. Learn how to 10x sales while easily connecting with new customers. Whether you’re looking for foot traffic or web traffic, use this knowledge to generate the ultimate referral source. To get the most out of your Google Business Profile, you must optimize it. Here we will talk about some quick and easy ways to do that. Creating this free profile is a great way to increase your visibility across Google. Information from your Google Business Profile appears in Google Search, Google Maps, and Google Shopping. A Google Business Profile helps ensure that people find your business when looking for products and services.
Highlight essential information and show what makes your distributor unique and right to the next generation of buyers. Learn how to 10x sales while easily connecting with new customers. Whether you’re looking for foot traffic or web traffic, use this knowledge to generate the ultimate referral source. To get the most out of your Google Business Profile, you must optimize it. Here we will talk about some quick and easy ways to do that. Creating this free profile is a great way to increase your visibility across Google. Information from your Google Business Profile appears in Google Search, Google Maps, and Google Shopping. A Google Business Profile helps ensure that people find your business when looking for products and services. 
Malik Hemani (Moderator)
Principal, Creative Director
Graphic Stylus, LLC
Malik Hemani owns one of the highest rated distributorships based out of Houston, TX and currently serves on the Houston Promotional Products Association Board. With over 15+ years in Oil & Gas Technology Project Management, Malik has helped last scale companies with technology infrastructure deployments and worked on several digital transformation processes focused around customer engagement and sales. His experience has also helped several distributors double their monthly revenue by doing easy and free optimizations to their online profiles. Malik himself has grown his distributorship 3x year over year since 2020 by using the same strategies. 
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Non-members - Free!
- PPAI Member - Free!
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Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022
Dale and Vala will continue exploring the concept of limitless companies and a digital mindset and how to apply design thinking and the principles of flow to transform promotional products companies.
Dale and Vala will continue exploring the concept of limitless companies and a digital mindset and how to apply design thinking and the principles of flow to transform promotional products companies.
Vala Afshar (Moderator)
Salesforce
Vala Afshar is an award-winning inventor, author, weekly podcaster and columnist, and keynote speaker covering the future of business and work, leadership and innovation. As chief digital evangelist at Salesforce, Vala collaborates with C-suite executives, industry analysts and thought leaders from around the world on opportunities for digital change. With over 647,000 followers on Twitter, Afshar is named as a top influencer to senior executives on social media. Afshar’s Twitter account was viewed and shared over one billion times in 2021. Afshar contributes weekly articles to ZDNET and other publications - over 250 articles since 2020. Afshar has interviewed over 900 senior business executives on his weekly video show DisrupTV, covering topics of leadership, business, technology and innovation disruptive trends. Afshar's podcast is projected to have over 2 million viewers in 2022. Prior to joining Salesforce, Afshar served in roles of vice president of engineering, chief customer officer and chief marketing officer. Afshar is author of the book The Pursuit of Social Business Excellence. 
Dale Denham (Moderator)
President and CEO
PPAI
Before joining PPAI as president and CEO in August 2021, Dale Denham spent ten years at distributor Geiger as senior vice president and CIO responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Dale was a member of the ASI executive team for ten years where he was responsible for growth, including all technology, strategic partners, and publications. His first experience in the industry came in the 1990s as president of Impact. Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Dale graduated from the University of South Florida with a bachelor’s in business and a minor in economics.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
-
Register
- Non-members - $100
- PPAI Member - Free!
- More Information
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022
Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.
Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy. 
Eric Shonebarger (Moderator)
President
Hit Promo
As President of Hit Promotional Products, Eric Shonebarger is responsible for all facets of the business. Eric has a proven executive management track record with 18 years of experience in the promotional products industry enabling company growth through the use of technology, business process optimization, and hands-on leadership. Prior to his current role, Eric was the chief operating officer and chief information officer at Hit. Previously, he worked in electronic medical records and as an information technology consultant in both the public and private sector. Eric has been recognized as a thought leader in the industry being recognized as ASI’s Technology Executive of the Year, Print and Promo’s 40 Under 40, and PPAI Industry IT Collaborator of the Year. He has earned an MBA and an MS in Business Analytics from Indiana University, an MA in Leadership from Southeastern University, and a BA in Economics from the University of South Florida.
Raj Mukherjee (Moderator)
CIO
Hit Promo
Raj Mukherjee is the CIO for Hit Promotional Products. Raj has more than ten years of IT experience, and eight years of industry experience. He currently serves on the PPAI Technology Committee and on Promostandards. Raj holds a bachelors in electronics and telecommunication, a masters in signal processing as well as an MBA with a concentration in business analytics.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
-
Register
- Non-members - $100
- PPAI Member - Free!
- More Information
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Register
-
Contains 3 Component(s), Includes Credits Recorded On: 08/16/2022
Explore nascent cybersecurity topics from an Executive point of view. C-suite leaders are not only high-value targets, but they are ultimately responsible for their organizations' approach to proper cybersecurity practices. This session explores both vantage points with pragmatic action-based takeaways for busy C-suite leaders.
Explore nascent cybersecurity topics from an Executive point of view. C-suite leaders are not only high-value targets, but they are ultimately responsible for their organizations' approach to proper cybersecurity practices. This session explores both vantage points with pragmatic action-based takeaways for busy C-suite leaders. 
Mike Pfeiffer (Moderator)
Mike Pfeiffer is a technology executive specializing in developing technical leaders and helping non-technical folks understand complex concepts. Mike is the vice president of technology for American Solutions For Business. He leads a team of 50 individuals to manage ASB’s technical architecture, including its cybersecurity, infrastructure, and e-commerce technologies. He joined the ASB senior leadership team in 2012. He has over 35 years of IT experience, having been named the 2021 Technology Executive of the Year, serves as Mayor of Long Beach, MN, is the PPAI Technology Committee chair and is a frequent cybersecurity speaker. 1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
-
Register
- Non-members - $100
- PPAI Member - Free!
- More Information
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Register
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Contains 3 Component(s), Includes Credits Recorded On: 06/28/2022
Business leaders need a cohesive business strategy to embrace digital transformation to thrive in the decade to come. We will discuss what successful digital transformation involves including the critical success factors to success in your digital transformation journey. One of the most important success factors is identifying the people to lead and drive the transformation that can engage the entire organization. Every journey will be different, but this session will give you a strong start to lead or support digital transformation in your organization.
Business leaders need a cohesive business strategy to embrace digital transformation to thrive in the decade to come. We will discuss what successful digital transformation involves including the critical success factors to success in your digital transformation journey. One of the most important success factors is identifying the people to lead and drive the transformation that can engage the entire organization. Every journey will be different, but this session will give you a strong start to lead or support digital transformation in your organization. 
Dale Denham, MAS+
CEO
PPAI
Before joining PPAI as president and CEO in August 2021, Denham spent 10 years at distributor Geiger as senior vice president and CIO responsible for significant growth, including international growth, and successfully led the organization’s digital transformation. Prior to Geiger, Denham was a member of the ASI executive team for 10 years where he was responsible for growth, including all technology, strategic partners, and publications. His first experience in the industry came in the 1990s as president of Impact. Denham served on the PPAI Board of Directors from 2015-2020, including as chair in 2018. He has served on numerous other industry boards and has been a consistent volunteer for PPAI and other industry organizations, as well as a sought-after speaker. Denham graduated from the University of South Florida with a bachelor’s in business and a minor in economics.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
-
Register
- Non-members - $120
- PPAI Member - $100
- More Information
-
Register
-
Contains 21 Product(s)
In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.
Register for all your CAS required courses in one step. You will have 1 year from the point of registration to complete the certification package.
Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.
-
Register
- Non-members - $325
- PPAI Member - $225
- More Information
-
Register
-
Contains 12 Product(s)
In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.
The Master Advertising Specialist (MAS) Program requires the following:
- Have a current CAS Certification
- Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
- Complete 35 MAS elective credits
- You will have 1 year from the point of registration to complete the certification package.
- Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application)
-
Register
- Non-members - $325
- PPAI Member - $225
- More Information
-
Contains 12 Product(s)
Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.
The Master Advertising Specialist (MAS) Program requires the following:
- Have a current CAS Certification
- Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
- Complete 35 MAS elective credits
- You will have 1 year from the point of registration to complete the MAS certification package.
- Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application)
-
Register
- Non-members - $325
- PPAI Member - $225
- More Information
-
Contains 4 Component(s), Includes Credits Recorded On: 05/06/2020
Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware. These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security. With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware. This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.
Phishing, Ransomware, Breaches, Exploits, Viruses, and Malware. These are all terms that you've probably heard when someone is talking about IT, Network, and Cyber Security. With the rapid increase in technology and data storage, so too comes the rise in data breaches. The Promotional Products and many other industries continue to be targeted by cyber criminals who are finding ways to gain access to business systems and drop malicious content or attempt to extort business of all sizes for money through ransomware.
This webinar presented by David Jackson (GSEC), Director of Information Technology for Sweda Company (Supplier) and Mike Pfeiffer, VP of Technology for American Solutions for Business (Distributor) will cover Cyber Security best practices and help provide some high-level insight into online threats to businesses so that they can better understand and manage the risk. It will also review several measures that will help companies prepare for and respond to data security incidents to protect their businesses from financial and reputation harm.
David Jackson
Director of IT, Sweda Company
David Jackson serves as the Director of Information Technology for Sweda, an ASI Top 20 Supplier. Prior to joining the Sweda team in 2015, David worked in Executive Management and Technical Services for a number of top-tier firms in the Los Angeles area including: Rutan & Tucker, Stradling, Yocca, Carson, & Rauth, Orange Police Department, EB Bradley Company, and Exemplis Office Seating.
With a passion for cyber security and education, David previously taught Network Security, Cisco, Novell, and Microsoft Certified courses for over 11 years at Coastline and Orange Coast Colleges. Outside of the office David’s creative endeavors include filmmaking, photography, and woodworking. You can find David on Instagram, Facebook, and YouTube as @booyajoe.
Mike Pfeiffer
VP of Technology, American Solutions For Business
Mike Pfeiffer is a technology executive who specializes in developing technical leaders and helping non-technical people understand complex technical concepts. He has over 30 years of experience, having served at a data and marketing solutions vendor, a consumer packaged goods company, a trade and expense management solutions provider, and Mayor.
1 Credit
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
-
Register
- Non-members - Free!
- PPAI Member - Free!
- More Information
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Register
-
Contains 4 Component(s), Includes Credits Recorded On: 01/12/2020
The promotional products industry is under attack by a variety of scams headed by people intent on taking your money. Chris Morrissey will discuss the ongoing and growing threat that distributors and suppliers face, and provide you with the knowledge you need to identify and avoid current threats that could hurt you, your employees and even your customers. You will learn about red flags to watch out for and how to identify potential scams; how scammers are impersonating suppliers and distributors, and what that means for them; and how to be proactive with customers to help avoid possible scam issues that may arise.
The promotional products industry is under attack by a variety of scams headed by people intent on taking your money. Chris Morrissey will discuss the ongoing and growing threat that distributors and suppliers face, and provide you with the knowledge you need to identify and avoid current threats that could hurt you, your employees and even your customers. You will learn about red flags to watch out for and how to identify potential scams; how scammers are impersonating suppliers and distributors, and what that means for them; and how to be proactive with customers to help avoid possible scam issues that may arise.
Chris Morrissey
Owner, Proforma Big Dog Branding
Chris Morrissey is the third-generation owner of family distributorship Morrissey & Associates, now Proforma Big Dog Branding, which was founded as Hastings Advertising in 1955 by PPAI Hall of Famer Ann Morrissey, Chris’s grandmother. Proforma Big Dog Branding is a full-service marketing agency offering promotional products, print, apparel, trade show boots and materials, ecommerce solutions and graphic design, and a 10-time PPAI Pyramid Award winner. Prior to joining the business in 1998, Morrissey spent eight years in corporate theft and fraud investigations where he built and prosecuted more than 2,000 cases. He is passionate about the promotional products industry and wants to do his part to help protect it.
1 Credit
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
-
Register
- Non-members - Free!
- PPAI Member - Free!
- More Information
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Register
-
Contains 4 Component(s), Includes Credits
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
David Shultz
Vice President of Supplier Partnerships
David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.
1 Point
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- Non-members - Free!
- PPAI Member - Free!
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