CAS: Customer Engagement In A Digital World

Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

David Shultz

Vice President of Supplier Partnerships

David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

CAS-Apprvd.jpg

1 Point

Key:

Complete
Failed
Available
Locked
Desktop and Mobile View of the Event Recording
Recorded 01/12/2017
Recorded 01/12/2017 1. Once you select the View on-Demand recording it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
CAS: Customer Engagement in a Digital World Quiz
5 Questions
5 Questions Please complete the following questions in order to get credit for the session.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available