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Supplier

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Content and subjects related to suppliers so they can better understand their competition and how to maximize their investment.

28 Results

  • Secret Weapons For The First Time Exhibitor

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 12/18/2019 at 1:00 PM (CST)

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

    Lisa DeJong, MAS

    Vice President of Sales, Competitive Edge

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Product Responsibility Summit 2019: Designing For Vulnerable Consumers—A Focus On Senior Safety

    Contains 3 Component(s), Includes Credits

    Special safety considerations must be made when designing for vulnerable audiences. As Boomers age, the senior market will expand and with it so will the particular safety and accessibility issues for this demographic. CPSC Commissioner Adler will address the unique challenges and responsibilities associated with senior safety.

    Special safety considerations must be made when designing for vulnerable audiences. As Boomers age, the senior market will expand and with it so will the particular safety and accessibility issues for this demographic. CPSC Commissioner Adler will address the unique challenges and responsibilities associated with senior safety.

    Robert Adler

    Commissioner at the U. S. Consumer Product Safety Commission

    Robert S. Adler is a Commissioner at the U. S. Consumer Product Safety Commission (CPSC). He began serving as a Commissioner August 18, 2009. He was renominated by President Obama on May 14, 2014 and confirmed by the senate on December 2, 2014. His term runs through October 2021.

    Prior to Commissioner Adler's appointment, he served on the Obama Transition Team and co-authored a report on the CPSC for the Obama administration.

    Bob was previously a professor of Legal Studies at the University of North Carolina as the Luther Hodges Jr., Scholar in Ethics and Law at Chapel Hill's Kenan-Flagler Business School. At the University of North Carolina, he served as the Associate Dean of the MBA Program and as Associate Dean for the School's Bachelor of Science in Business Administration Program. Bob was a professor, he taught courses in business law, business ethics, business-government relations and negotiation. He won a university-wide teaching award, the Tanner Award, in 1996, and the undergraduate program's Distinguished Teaching Award in 1990. In 2004, he received the Gerald Barrett Faculty Award for outstanding teaching and service to the MBA Program.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Product Responsibility Summit 2019: Sourcing Beyond China

    Contains 3 Component(s), Includes Credits

    The recent focus on tariffs has driven many companies to seek new sources for product manufacturing, but it isn’t as easy as it sounds. This panel will address the many issues you’ll need to consider including the regulatory climate of the country, logistics, known human rights issues, availability of raw materials and much, much more.

    The recent focus on tariffs has driven many companies to seek new sources for product manufacturing, but it isn’t as easy as it sounds. This panel will address the many issues you’ll need to consider including the regulatory climate of the country, logistics, known human rights issues, availability of raw materials and much, much more.

    Nathan Cotter

    Vice President of Compliance, Hit Promotional Products, Inc.

    Nathan Cotter is the vice president of compliance at Hit Promotional Products, Inc., ranked among the top 5 promotional product suppliers in the nation.  The compliance team at Hit is comprised of 5 full-time members responsible for product safety, regulatory compliance, and social responsibility throughout a diverse supply chain.  Nathan holds a BA from Monmouth College, is a member of PPAI’s Product Responsibility Action Group and also serves on the QCA Compliance Committee.  

    Cassi Wright

    Training and Capacity Manager, FLA

    Cassi Wright is the training and capacity building manager for FLA. Cassi joined the FLA in 2017 to build and develop the training and capacity building program for the FLA’s 2,500+ affiliates. Her goal is to help companies implement and sustain higher labor standards through various forms of guidance, training, resources, and tools. She focuses on identifying supply chain gaps in order to employ capacity building where the risk is greatest to workers. Previously, Cassi worked as a CSR/Sustainability consultant at BSR (Business for Social Responsibility), a global non-profit, where she advised global Fortune 500 companies on strategy, remediation, and integration efforts focused on manufacturing and sourcing, labor rights, supplier engagement, and human rights impact assessments. Prior to that, she was a management consultant at Mars & Co., working in multiple industries and markets to develop high-level strategies for multi-national companies. Cassi served as rotary ambassador in the Dominican Republic and was a business Fulbright-Garcia Robles scholar in Mexico, where she worked at Scotiabank. She obtained her B.A. in organizational development and spanish from Claremont Mckenna College in 2003 and her M.B.A. from The Peter F. Drucker School at Claremont Graduate University in 2004.

    Larry Whitney

    Director, Global Compliance, PCNA

    Larry Whitney has been with Polyconcept since 2005. As director, global compliance, he provides guidance to Polyconcept’s business units – PCNA in North America, PFCI in Europe and Polyconcept GBS in Asia—on issues related to corporate social responsibility, product safety, and import regulations.   Larry also manages PCNA’s North American import operations, including the logistics teams moving cargo to the US from over a dozen countries around the world.

    Larry is a past president of the Board of Directors for Quality Certification Alliance (QCA), and serves on QCA’s compliance committee.   He also serves on PPAI’s Product Responsibility Action Group. In addition, for a number of years he has participated in PPAI’s L.E.A.D. meetings on Capitol Hill, educating members of Congress on key issues related to the promotional products industry.
    Larry is a Certified Supply Chain Professional through APICS, and has a certificate in Product Safety Management from the John Cook School of Business at St. Louis University.  He has spoken on issues related to product safety and regulations governing imported products at events held by the International Product Health and Safety Organization, National Association of Foreign Trade Zones and PPAI.

    Oliver Knack

    CEO, Asia Quality Focus (AQF)

    Oliver Knack is the CEO of Asia Quality Focus (AQF), a quality control solutions company offering product inspection, factory audit and lab testing to clients importing promotional products and other consumer goods from Asia. Originally from Australia, Oliver has worked in manufacturing, sourcing and quality control in various capacities and visited and worked in hundreds of factories in the Asia Pacific region.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Developing An Entrepreneurial Spirit And A Loyal Following

    Contains 4 Component(s), Includes Credits

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction.

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction. 

    Jason Lucash

    Co-Founder, OrigAudio

    Jason Lucash caught the entrepreneurial bug early, having launched his first business as a third-grader in the San Francisco suburb of Danville, California—and he’s had the same entrepreneurial spirit for innovation ever since. In his early career, Lucash successfully ran various marketing campaigns for Major League Soccer and later JanSport, where he increased the company’s collegiate business by 50 percent in three years. In August 2009, Lucash and his business partner Mike Szymczak launched Origaudio, which is now recognized worldwide. Lucash appeared on ABC’s hit show Shark Tank, where the company received an investment from billionaire businessman, investor and TV personality Robert Herjavec. Most recently Lucash was named Entrepreneur magazine’s “Emerging Entrepreneur of the Year” and has seen Origaudio named to Inc. magazine’s  prestigious “500 Fastest Growing Companies in America” list five times. Lucash, a UC Davis graduate, spends the majority of his time traveling the world speaking about entrepreneurship, creativity and out-of-the-box thinking. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Outsource Like A Supplier All-Star

    Contains 4 Component(s), Includes Credits Recorded On: 04/24/2019

    A webinar for Suppliers only, this presentation by Scott Nussinow, MAS will remove much of the mystery about outsourcing, and provide a better understanding of what it is and how it could help your company. Once considered only for large Suppliers, outsourcing back-office functions is now preferred for even Small-to-Medium sized companies. Learn how outsourcing allows you to focus on proactive, sales-centric efforts, while a professional team manages many of the routine back-office functions, including: artwork validation & manipulation (vectorizing, digitizing, redrawing, etc.), proofing & approval process (prepare & send proofs, manage approvals, etc.) order entry (in real-time, directly into your system), printer file preparation (specific to your print processes), mailbox and communications management, with virtually seamless process integration. With real-world anecdotes and practical insights, the presentation illustrates how the process would work for virtually any Supplier company.

    A webinar for Suppliers only, this presentation by Scott Nussinow, MAS will remove much of the mystery about outsourcing, and provide a better understanding of what it is and how it could help your company. Once considered only for large Suppliers, outsourcing back-office functions is now preferred for even Small-to-Medium sized companies. Learn how outsourcing allows you to focus on proactive, sales-centric efforts, while a professional team manages many of the routine back-office functions, including: artwork validation & manipulation (vectorizing, digitizing, redrawing, etc.), proofing & approval process (prepare & send proofs, manage approvals, etc.) order entry (in real-time, directly into your system), printer file preparation (specific to your print processes), mailbox and communications management, with virtually seamless process integration.  With real-world anecdotes and practical insights, the presentation illustrates how the process would work for virtually any Supplier company. 

     Key Takeaway 1: Provide attendees with a self-examination checklist of qualifying indicators (whether outsourcing is a viable consideration in any given area) 
     Key Takeaway 2: Provide a better understanding of the rolls and responsibilities in an outsourcing relationship 
     Key Takeaway 3: Provide a checklist of best practices and considerations for partner selection

    Scott Nussinow, MAS

    Executive Vice President

    Scott A. Nussinow, MAS, is the executive vice president for industry services provider ArtworkServices USA. His experience includes serving in multiple senior-level positions for industry suppliers since 1977. A PPAI® Fellow, he served on the PPAI board of directors as well as on many Association committees. He also served on the executive board of the SAAGNY Foundation, the PPEF board, the YESAA/YEPPA boards, the CAS/MAS board and others. Nussinow has been an industry speaker for PPAI, as well as for regionals, and co-facilitated a PPAI President's Forum. He was on the Technology Task Force that lead to the creation of ePSA and served as a vice president for industry tech start-up iservcorp. 

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    .5 Credits

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How the U.S. Supreme Court’s Wayfair Decision Impacts the Promotional Products Industry

    Contains 4 Component(s), Includes Credits Recorded On: 02/20/2019

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting? What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting?  What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    Craig Johnson

    Executive Director, Streamlined Sales Tax Governing Board, Inc.

    Craig Johnson is the executive director of the Streamlined Sales Tax Governing Board, Inc. In this position, which he has held since January 2013, Johnson functions as the chief operating officer for an organization that currently includes 24 different state governments. He is responsible for the day-to-day needs of the Governing Board and its committees. Johnson has been involved with the Streamlined Sales Tax Project since 2006, serving as one of Wisconsin’s representatives.

    Prior to this position, Johnson worked at the Wisconsin Department of Revenue for over 20 years.  During that time, he held the titles of revenue field auditor and a sales and use tax specialist in the Administration Technical Services Unit. Johnson was a frequent speaker on Wisconsin sales and use tax issues and is a certified public accountant.

    Patrick J. Reynolds

    Senior Tax Counsel, Council On State Taxation (COST)

    Patrick J. Reynolds is a Senior Tax Counsel with the Council On State Taxation (COST).  He is part of the COST advocacy team, where he is staff liaison to the Unclaimed Property Committee and the Sales Tax Committee, and he contributes to tax policy development, drafting, and legislative advocacy. 

    He received his JD from Creighton University School of Law and his BSBA – Accounting from the University of Nebraska at Omaha.  He is a member of the Nebraska and Texas state bars and is a licensed CPA.  

    Fred Nicely

    Senior Tax Counsel, Council On State Taxation (COST)

    Fred Nicely is a Senior Tax Counsel at COST.  His role as Senior Tax Counsel extends to all aspects of the COST mission statement:  “to preserve and promote equitable and nondiscriminatory state and local taxation of multijurisdictional business entities.”  Before joining COST, Fred served in the Ohio Department of Taxation for four years as Deputy Tax Commissioner over Legal and for the prior seven years as the Department’s Chief Counsel.  Fred’s undergraduate degree in psychology (with a concentration in accounting) is from the Ohio State University.  He obtained his MBA and JD from Capital University in Columbus, Ohio.  

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How The Section 301 Tariffs Are Affecting The Promotional Products Industry

    Contains 4 Component(s), Includes Credits Recorded On: 12/04/2018

    PPAI has enlisted the help of an experienced trade counsel to translate the Section 301 tariff list into a plain language guide about the items that are on the list. The third group of products that were named in the Section 301 investigation listed several items that are prevalent in the promotional products industry, specifically. This session will offer an in-depth look at the products listed and offer best practices for managing the effect of the tariffs.

    PPAI has enlisted the help of an experienced trade counsel to translate the Section 301 tariff list into a plain language guide about the items that are on the list. The third group of products that were named in the Section 301 investigation listed several items that are prevalent in the promotional products industry, specifically. This session will offer an in-depth look at the products listed and offer best practices for managing the effect of the tariffs. This session will qualify as an elective for the Product Safety Awareness initiative. 

    Josh Teitelbaum

    Counsel, Public Law & Policy

    Joshua Teitelbaum serves as counsel in the public law and policy practice and advises clients across diverse industries on issues related to trade and health policy, among others.

    Practice & Background

    Prior to joining Akin Gump Strauss Hauer & Feld LLP, Teitelbaum served as Deputy Assistant Secretary of Commerce for Textiles, Consumer Goods and Materials with the International Trade Administration in the U.S. Department of Commerce (DOC). While serving in this role, Teitelbaum was a policymaker for and public advocate of the Obama administration’s highest international trade priorities. His work included substantial contributions to the development of the Trans-Pacific Partnership (TPP) agreement, the Trans-Atlantic Trade and Investment Partnership (TTIP) and the DOC’s implementation of the conflict minerals provisions of the Dodd-Frank Wall Street Reform and Consumer Protection Act, among other multilateral, regional and bilateral trade initiatives. His work spanned a broad cross section of U.S. industries, including textiles, apparel, home furnishings, processed foods, distilled spirits, recreational transportation, cosmetics, chemicals and building materials. Teitelbaum also served as the chairman of the Committee for the Implementation of Textile Agreements, which supervises the negotiation and implementation of textile and apparel contracts.

    Prior to his role at the DOC, Teitelbaum served as staff director for the U.S. Senate Health, Education, Labor and Pensions (HELP) Subcommittee on Children & Families; as legislative assistant to Sen. Kay Hagan (D-NC); and as legislative counsel to Rep. Steve Israel (D-NY), where he advised on a range of issues, including health care, education and financial services.  Teitelbaum’s experience with health care policy, in support of members of both the House and Senate, includes navigating the passage and subsequent implementation of the Affordable Care Act, as well as the FDA Safety and Innovation Act of 2012 to reauthorize and modify the review processes for drugs, devices and biologics. He worked closely with constituent health care providers, including nursing and physician practices, hospital systems and patient advocates.

    Teitelbaum received his law degree. from The George Washington University Law School in 2008 and his bachelor’s degree from Cornell University in 2005.

    Suzanne Kane

    Counsel, International Trade

    Suzanne E. Kane is a member of the international trade practice.

    Practice & Background

    Suzanne Kane counsels clients on U.S. laws and policies affecting international trade and business, including customs and import control laws.

    Prior to joining Akin Gump, Kane served for over six years as a Senior Attorney Advisor at the Office of International Trade, Regulations and Rulings of U.S. Customs and Border Protection (CBP). In that capacity, she served in the Penalties, Trade and Commercial Regulations; Intellectual Property Rights (IPR) & Restricted Merchandise; and Valuation & Special Programs branches. She issued binding rulings, advisory opinions, internal advice and other agency decisions to various importers and other businesses regarding penalty determinations; the eligibility for NAFTA and other duty preference programs; the proper methods of customs valuation (covering transfer pricing and additions to, or deductions from, transaction value); and country of origin marking and other origin determinations, among other issues.

    Kane played a key role in the administration of CBP’s enforcement of IPR at U.S. borders; for example, she drafted and issued agency decisions regarding seizures of merchandise-infringing trademarks and copyrights and International Trade Commission patent exclusions orders. Kane also conducted IPR enforcement training for CBP officers at various U.S. ports of entry.

    Kane also has experience in CBP’s enforcement of consumer product safety laws. In 2008, the Commissioner of CBP awarded her the Commissioner’s Award for her role in drafting the Importer Self-Assessment Product Safety Pilot Program, which is a trade partnership program jointly administered by CBP and the Consumer Product Safety Commission (CPSC).

    Kane received her law degree from American University Washington College of Law in 2007, where she was a senior staff member of the Administrative Law Review.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Art Of Trade Show Marketing: From Booth To Boothmanship: A How-To Guide For Suppliers

    Contains 4 Component(s), Includes Credits Recorded On: 01/05/2016

    The number of trade-show exhibiting opportunities for suppliers grows annually. Major shows, regionals, traveling showcases and distributor shows combined present more than 200 shows, but with the increase comes escalating costs and questionable ROI. This seminar is built to help staff maximize return. Maximizing ROI starts the day contract is signed. This program is geared toward suppliers, but it contains valuable information for distributors who exhibit at trade shows as well. The program reviews many aspects of trade shows and sheds a new light on end-user shows.

    Join Joel Schaffer, MAS for this session on the art of trade show marketing. The number of trade-show exhibiting opportunities for suppliers grows annually. Major shows, regionals, traveling showcases and distributor shows combined present more than 200 shows,but with the increase comes escalating costs and questionable ROI. This seminar is built to help staff maximize return. Maximizing ROI starts the day contract is signed. This program is geared toward suppliers, but it contains valuable information for distributors who exhibit at trade shows as well. The program reviews many aspects of trade shows and sheds a new light on end-user shows.

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

  • Trade Show Supplier Best Practices Package

    Contains 3 Product(s)

    As a value-add for participating in our trade-show, this collection of best practices will help you have your best show possible!

    Thank you so much for being able to take part in our trade show! As a value-add, this collection of best practices will help you have your best show possible! This session includes an industry overview with Christopher Duffy, MAS, best practices for booth etiquette with Joel Schaffer, MAS, and follow up tips after the show with Robyn Davis. 

  • Ship Like A Pro

    Contains 3 Component(s), Includes Credits Recorded On: 10/10/2018

    Managing a promotional products business is time-consuming. As a PPAI Affinity Partner, Ascent Global Logistics is available to help you simplify the shipping of your promotional products. Join Jason Schrier, director of business development at Ascent Global Logistics, to learn how to optimize your shipping practices.

    Managing a promotional products business is time-consuming. As a PPAI Affinity Partner, Ascent Global Logistics is available to help you simplify the shipping of your promotional products. Join Jason Schrier, director of business development at Ascent Global Logistics, to learn how to optimize your shipping practices.

    Jason Schrier

    Director of Business Development

    Jason Schrier is a Director of Business Development for Ascent Global Logistics in Hudson, OH. After serving as an infantryman in the U.S Army and completing a tour in Iraq, Jason started his career in logistics with FedEx in 2010. While at FedEx, Jason became an expert in LTL, air freight, full truckload, expedited freight and cold chain shipping solutions. After building a strong foundation of logistics and transportation best practices at FedEx, he spent two years assisting pharmaceutical companies with complex supply chain solutions as a Special Accounts Representative. While helping these companies, Jason created recommendations in areas such as cold chain packaging, modes of domestic and international transportation management, customs paperwork assistance, setting up shipments and tracking shipments until delivery. He was rewarded several Purple Promise Awards for his dedication to his customers and was the only individual in the contiguous United States to win an ICan award from his Asian Pacific counterparts. After spending six years in operations, Jason transitioned into sales with Ascent Global Logistics in 2016. After spending eight months working as an Inside Sales Representative, he was promoted to Director of Business Development.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2018: The Exhibit Clinic: How To Get Better Results At Trade Shows

    Contains 3 Component(s), Includes Credits Recorded On: 01/18/2018

    Learn what makes a trade show different, how to differentiate expectations of attendees, learn the do’s and don’ts of working the booth and the event, and learn creative ways to follow up after the show ends.

    Join Mary Ellen Sokalski, MAS for this interactive session.  It will help even the most seasoned trade show exhibitors maximize the potential they have to create an extraordinary booth experience. Learn what makes a trade show different, how to differentiate expectations of attendees, learn the do’s and don’ts of working the booth and the event, and learn creative ways to follow up after the show ends.

    Mary Ellen Sokalski, MAS

    Owner

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Point

  • CAS: Screen-Printing 101

    Contains 5 Component(s), Includes Credits Recorded On: 12/06/2017

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • Certified Advertising Specialist Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! 

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • SAGE Show 2017: Strategy: Branded vs Private Label

    Contains 3 Component(s), Includes Credits

    Did you know the smallest print location can have the biggest impact? This is a branding business, plain and simple. Provide more value, retain more clients, and keep your competition in the dark through the use of Adam Walterscheid’s private label strategy.

    Did you know the smallest print location can have the biggest impact? This is a branding business, plain and simple. Provide more value, retain more clients, and keep your competition in the dark through the use of Adam Walterscheid’s private label strategy.

    Adam Walterscheid

    President and CEO

    Adam Walterscheid is president and CEO of T-Shirt Tycoon Solutions, a Dallas, Texas-based supplier and screen printer of custom apparel. Prior to founding T-Shirt Tycoon, Walterscheid founded PXP Solutions. He was one of the first screen printers in the U.S. to introduce soft-hand water-base/discharge printing to corporate markets.

    Walterscheid is author and presenter of “The Basic Language of Screen Printing 101,” a  certified curriculum for designer and retail buyers working with retailer JCPenney. Additionally, he has served as a speaker for distributors Staples Promotional Products, Jack Nadel, Inc., Axis Promotions and Harvey-Daco.

     

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    0.5 Points

  • SAGE Show 2017: ROI Reality On A Garment

    Contains 3 Component(s), Includes Credits

    Every penny spent on promotional products is an investment. How do you calculate the return for your client? Adam Walterscheid will walk you through a simple and effective way to capture the highest number of quality impressions through the use of well-engineered promotional wearables.

    Every penny spent on promotional products is an investment. How do you calculate the return for your client? Adam Walterscheid will walk you through a simple and effective way to capture the highest number of quality impressions through the use of well-engineered promotional wearables.

    Adam Walterscheid

    President and CEO

    Adam Walterscheid is president and CEO of T-Shirt Tycoon Solutions, a Dallas, Texas-based supplier and screen printer of custom apparel. Prior to founding T-Shirt Tycoon, Walterscheid founded PXP Solutions. He was one of the first screen printers in the U.S. to introduce soft-hand water-base/discharge printing to corporate markets.

    Walterscheid is author and presenter of “The Basic Language of Screen Printing 101,” a  certified curriculum for designer and retail buyers working with retailer JCPenney. Additionally, he has served as a speaker for distributors Staples Promotional Products, Jack Nadel, Inc., Axis Promotions and Harvey-Daco.

     

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    0.5 Points

  • SAGE Show 2017: How To Start A Project: The 5 Step Process For Distributors And Suppliers

    Contains 3 Component(s), Includes Credits

    Suppliers are often kept an arm’s distance away from the end user. How can you expect them to provide the best product for each unique project? A simple five step Q&A process for all distributors and suppliers will help bridge that gap and keep your opportunities headed in the right direction.

    Suppliers are often kept an arm’s distance away from the end user. How can you expect them to provide the best product for each unique project? Adam Walterscheid presents a simple five step Q&A process for all distributors and suppliers will help bridge that gap and keep your opportunities headed in the right direction.

    Adam Walterscheid

    President and CEO

    Adam Walterscheid is president and CEO of T-Shirt Tycoon Solutions, a Dallas, Texas-based supplier and screen printer of custom apparel. Prior to founding T-Shirt Tycoon, Walterscheid founded PXP Solutions. He was one of the first screen printers in the U.S. to introduce soft-hand water-base/discharge printing to corporate markets.

    Walterscheid is author and presenter of “The Basic Language of Screen Printing 101,” a  certified curriculum for designer and retail buyers working with retailer JCPenney. Additionally, he has served as a speaker for distributors Staples Promotional Products, Jack Nadel, Inc., Axis Promotions and Harvey-Daco.

     

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    0.5 Points

  • Apparel Trends and Transcending the Promo Products Market

    Contains 4 Component(s), Includes Credits Recorded On: 03/01/2017

    Trends, challenges and opportunities will define the decorated apparel industry in 2017. Now is the time to get ahead of these trends and prepare for new products that will meet your customers’ demands.

    Join Colleen Hartigan as she discusses trends, challenges and opportunities will define the decorated apparel industry in 2017. Trends, challenges and opportunities will define the decorated apparel industry in 2017. Now is the time to get ahead of these trends and prepare for new products that will meet your customers’ demands. Many factors influence the styles, colors, fabrics and materials clients will ask for this year. In this webinar, participants will learn about the newest apparel trends, color palettes and the exciting advancements in apparel technology, and they can then take advantage of every opportunity. 2017 promises to be full of opportunities for apparel manufacturers, suppliers and decorators. Don't be left out of the loop—get ahead of the trends by learning about them now.  

    Colleen Hartigan

    Consultant

    Colleen Hartigan is a 32-year veteran of the embroidery and apparel decoration industry. Recently retired as executive vice president of Madeira USA, she now works as a consultant for Madeira USA and Madeira Germany, sharing her extensive knowledge of the embroidery industry and the embroidery process. A seasoned speaker with a long history of educational training at trade shows and private seminars, Hartigan shares her expertise in all facets of creating and selling embroidery. She focuses on product education and the use of the right products to improve customer satisfaction and sales.

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    1 Point

  • The Next Wave of California Regulations: Priority Products

    Contains 3 Component(s), Includes Credits Recorded On: 01/25/2017

    Just when you thought you had a handle on all of your compliance obligations, you've got more on your hands. In 2018 new rules go into effect that will change how and where you must post Prop 65 warnings. Key to this update, you now need to warn the purchaser prior to purchase, that means online and catalog warnings will be required. This session will help you get prepared to comply with these new rules. This session qualifies as an elective course under the Product Safety Aware Program.

    Just when you thought you had a handle on all of your compliance obligations, you've got more on your hands. In 2018 new rules go into effect that will change how and where you must post Prop 65 warnings. Key to this update, you now need to warn the purchaser prior to purchase, that means online and catalog warnings will be required. This session will help you get prepared to comply with these new rules. This session qualifies as an elective course under the Product Safety Aware Program.

    Recommended Pre-Requisite: CAS Required: Product Safety Basics and Prop 65 & State Regulations

    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is Senior Technical Consultant at QIMA (formerly AsiaInspection).  With over 30 years of experience, she is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods.  She has conducted numerous technical seminars and webinars globally.  She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.

    Ms. DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees.  She is also a member of PPAI’s Product Responsibility Action Group (PRAG) and a previous member of the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.

    Ms. DeRagon received a B.S degree in business administration from Bay Path College, Magna Cum Laude.


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    1 Point

  • Technology: What You Must Know For Selling Promotional Tech Products

    Contains 3 Component(s), Includes Credits Recorded On: 10/24/2016

    Tech products are one of the industry’s hottest product categories, but what do you really know about sourcing them? Here you will learn about the critical need for safety and certification when sourcing technology products. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join LaTanya Schwalb for this session on tech products. Tech products are one of the industry's hottest product categories, but what do you really know about sourcing them? Here you will learn about the critical need for safety and certification when sourcing technology products. This session qualifies as an "elective" under the Product Safety Aware Program.

    LaTanya Schwalb

    Senior Project Engineer

    LaTanya Schwalb is a Senior Project Engineer at UL LLC. She has been with the company for fifteen years and her work in product safety and compliance has spanned from household products to high tech products. For the last 2-1/2 years she has been focusing more of her work in the small battery industry. She earned her Bachelor's degree in Electrical Engineering from Northwestern University and was achieved Advanced Communicator Bronze and Advanced Leader Bronze with Toastmasters International.

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    1 Point

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  • Technology: Lithium Ion Batteries

    Contains 3 Component(s), Includes Credits Recorded On: 10/10/2016

    This course will address the critical need for safety and certification when sourcing lithium batteries. Learn what you need to look out for to keep you and your channel partners on the right side of compliance. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join LaTanya Schwalb for this session as she addresses the critical need for safety and certification when sourcing lithium batteries. Learn what you need to look out for to keep you and your channel partners on the right side of compliance. This session qualifies as an "elective" under the Product Safety Aware Program.

    LaTanya Schwalb

    Senior Project Engineer

    LaTanya Schwalb is a Senior Project Engineer at UL LLC. She has been with the company for fifteen years and her work in product safety and compliance has spanned from household products to high tech products. For the last 2-1/2 years she has been focusing more of her work in the small battery industry. She earned her Bachelor's degree in Electrical Engineering from Northwestern University and was achieved Advanced Communicator Bronze and Advanced Leader Bronze with Toastmasters International.

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    1 Point

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