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  • TAS: Product Safety Basics

    Contains 5 Component(s), 1.50 credits offered Recorded On: 11/01/2017

    The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies and consumer groups.This course introduces promotional products professionals to the Consumer Product Safety Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary standards. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session.

    Join Anne Stone for the Product Safety Basics. The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies and consumer groups. In the changing market landscape, awareness and compliance are critical to the success of industry companies and professionals. This course introduces promotional products professionals to the Consumer Product Safety Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary standards. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session. This course contains information regarding United States regulations, laws and standards, specifically. For more info on this session please download the Presentation PDF and for more info please watch the Prop 65 and State Regulations webinar. 

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1.5 Point

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  • PSA Required: Undue Influence

    Contains 5 Component(s), 0.50 credits offered Recorded On: 11/08/2017

    Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program.

    Join Anne Stone for this session on Undue Influence. Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required Product Safety Basics

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    0.5 Points

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  • PSA Required: Prop 65 and State Regulations

    Contains 5 Component(s), 1.00 credit offered Recorded On: 04/11/2018

    Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them.

    Join Anne Stone for this session on Prop 65 and State Regulations. Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required: Product Safety Basics

    Anne Stone

    Director of public affairs

    Anne Stone is the director of public affairs. Anne is responsible for guiding PPAI's legislative and government relations efforts, including taking a contingent of PPAI members to Washington, DC, to advocate directly to US lawmakers on issues important to the promotional products industry. Anne also oversees the Association's product responsibility programs including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

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    1 Point

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  • Promotional Products Industry Overview Part 1

    Contains 3 Component(s), 1.50 credits offered Recorded On: 05/17/2016

    This serves as the foundation for learning the fundamentals of the promotional products industry. Learn the history of the promotional products industry, as well as the types of promotional products and programs, the roles of distributors, suppliers, manufacturers, multi-line reps and end buyers, and the business of promotional products sales and marketing. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

    Join Joe Scott for the Promotional Products Industry Overview Part 1. This course serves as the foundation for learning the fundamentals of the promotional products industry. Learn the history of the promotional products industry, as well as the types of promotional products and programs, the roles of distributors, suppliers, manufacturers, multi-line reps and end buyers, and the business of promotional products sales and marketing. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session.

    Joseph Scott

    Co-founder, Scott and Associates, Inc

    Joseph Scott, co-founded Scott and Associates, Inc. with his wife Katie in 1993.Since then, Joe has transformed his distributorship into an agency that gets paid for its time and the results that it generates for clients. Joe makes his living selling promotional products and advertising services--public speaking is a fun side business.

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    1.5 Points

  • CAS: Social Responsibility: Why Should We Care?

    Contains 5 Component(s), 1.00 credit offered Recorded On: 09/13/2017

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business.

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. Codes of conduct are an articulation of a company’s social compliance expectations at the factory level, regardless of whether those factories are owned or contracted by the company. Understanding why social responsibility is on the rise and why companies need codes of conduct can help you better navigate your social compliance-related business requirements and have more productive conversations with others within your company and with potential customers. During this hour-long session, Fair Labor Association staff, Heeral Coleman, will examine the evolving landscape and explore with you the reasons why you should develop a code of conduct and, more broadly, why your company should take a proactive approach to corporate responsibility. This session qualifies as a Product Safety Aware elective.

    Marissa Morgan

    Program Manager

    Marissa is currently the Program Manager for Business Affiliates in the Americas at the Fair Labor Association, where she works on on-boarding and training with Participating Companies and Participating Suppliers based in the western hemisphere, and Category B licensees. Previously, she served as the FLA’s Licensee Program Manager, where she worked with collegiate licensees on building social compliance program. She holds an MA from the University of Geneva (Switzerland) and a BA from Boston University.

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    1 Point

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  • Promotional Products Industry Overview Part 2

    Contains 3 Component(s), 1.50 credits offered Recorded On: 05/17/2016

    This course serves as the foundation for learning the fundamentals of the promotional products industry. Learn the history of the promotional products industry, as well as the types of promotional products and programs, the roles of distributors, suppliers, manufacturers, multi-line reps and end buyers, and the business of promotional products sales and marketing. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session.

    Join Joe Scott for the Promotional Products Industry Overview Part 2. This TAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn the history of the promotional products industry, as well as the types of promotional products and programs, the roles of distributors, suppliers, manufacturers, multi-line reps and end buyers, and the business of promotional products sales and marketing. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session.

    Joseph Scott

    Founder

    Joseph Scott co-founded Scott & Associates, Inc. with his wife Katie in 1993. Second generation joined company in 2009. Selling Principal: $25 million + in career Promotional Products sales. Joe has transitioned his Distributorship into an Agency that gets paid for their time and the results that they generate for their clients. He makes his living selling Promotional Products and Advertising Services. Public Speaking is a fun, side-business.

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    1.5 Points

  • Product Responsibility: Top Product Categories

    Contains 4 Component(s), 1.00 credit offered Recorded On: 12/13/2017

    Join Anne Stone for this session on Product Responsibility Top Product Categories. This session will walk you through tips and best practices to differentiate your company from the competition by explaining all of your product safety compliance obligations in a clear and compelling manner, and it will address each of the top product categories in detail. As an added bonus, this session will serve as an elective for PPAI's Product Safety Aware initiative.

    Join Anne Stone for this session on Product Responsibility Top Product Categories. This session will walk you through tips and best practices to differentiate your company from the competition by explaining all of your product safety compliance obligations in a clear and compelling manner, and it will address each of the top product categories in detail. As an added bonus, this session will serve as an elective for PPAI's Product Safety Aware initiative.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1 Point

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  • CAS: Business Ethics

    Contains 5 Component(s), 1.50 credits offered Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

    Join Cory Halliburton for this session on CAS Required: Business Ethics. This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session. 

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

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    1.5 Point

  • CAS: Screen-Printing 101

    Contains 5 Component(s), 1.00 credit offered Recorded On: 12/06/2017

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • TAS: ABCs 123s Of The Promotional Products Industry

    Contains 5 Component(s), 1.00 credit offered Recorded On: 03/02/2016

    If you’re new to the promotional products industry, this webinar is invaluable to your success. Learn about the $20-plus billion industry and the integral roles played by suppliers, distributors, multi-line reps and other professionals. This session provides a broad overview of the basics of promotional products business.

    Join Carol Gauger for this session on the ABCs 123s of the Promotional Products Industry. If you're new to the promotional products industry, this webinar is invaluable to your success. Learn about the $20-plus billion industry and the integral roles played by suppliers, distributors, multi-line reps and other professionals. This session provides a broad overview of the basics of promotional products business.

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    1 Point

    Carol Gauger, MAS

    Director of Member Engagement

    Carol Gauger, MAS, was introduced to the promotional products industry in 1984 and has worked on both the supplier and distributor sides of the business prior to re-joining PPAI in 2010. Carol combines her industry knowledge and her association experience in membership, recognition, engagement and overall association management to direct the key initiatives in support of members at-large and the regional association community. She is also available to work with regional associations on volunteer and program development, strategic planning and Board optimization.

  • Code of Conduct Adoption and Implementation: Challenges and Opportunities

    Contains 4 Component(s), 1.00 credit offered Recorded On: 09/27/2017

    ​The journey from understanding why your company needs a code of conduct to adopting and implementing code standards in your supply chain presents both challenges and opportunities for your company to grow and learn. This session qualifies as a Product Safety Aware elective.​

    The journey from understanding why your company needs a code of conduct to adopting and implementing code standards in your supply chain presents both challenges and opportunities for your company to grow and learn. Identifying the realities and challenges that can accompany code adoption and implementation will help you better address these challenges when you face them. Conversely, the code adoption journey can also present some excellent opportunities for your company that go beyond satisfying your clients and buyers’ business expectations. During this hour-long session, FLA staff, Melissa Morgan will walk through some realities and challenges companies face, as well as opportunities your company can seize, as you go through the process of adopting and implementing a code of conduct.  This session qualifies as a Product Safety Aware elective.

    Heeral Coleman

    Director, Stakeholder Services and Communications

    Over the past ten years at the Fair Labor Association, Heeral Coleman has assumed a range of responsibilities in service of the FLA’s mission of improving working conditions worldwide. Currently, she oversees the Stakeholder Services and Communications departments. In this role, she is responsible, along with her team of program managers, for comprehensive on-boarding of new brand and supplier affiliates, providing training and capacity-building guidance to affiliated companies and universities, and communicating the progress and thought leadership of the FLA and its stakeholders in the social responsibility and compliance arenas. Heeral brings to the FLA a decade of professional experience from her native India, and holds Master’s degrees in International Policy and Public Communication from the George Washington University and American University respectively. She is based in the FLA headquarters in Washington, D.C. 


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  • Advertising & Marketing Overview Part 1

    Contains 3 Component(s), 1.50 credits offered

    This course introduces promotional products professionals to the key terms and concepts involved in general marketing and, specifically, how specialized marketing techniques can be employed for the promotional products profession.

    Join Paul Kiewiet, MAS+ for this session on the Advertising and Marketing Overview Part 1. This course introduces promotional products professionals to the key terms and concepts involved in general marketing and, specifically, how specialized marketing techniques can be employed for the promotional products profession. Topics include: Identifying the 4 P's of marketing, defining a marketing plan, determining what makes a brand and what distinguishes a promotional product from other marketing collateral. 

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1.5 Points

    1. Once you select the View on-Demand recording it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How Do I Get My Business Unstuck

    Contains 4 Component(s), 1.00 credit offered Recorded On: 05/03/2017

    You have done everything that modern and successful promotional product and related companies are supposed to do—so why are you not making more money? Growing more? Getting the ROI you desire? Operating in a smoother manner? The tangible answers will be shared in this can’t-miss session.

    Join Ryan Sauers for the webinar How Do I Get My Business Unstuck. You have done everything that modern and successful promotional product and related companies are supposed to do—so why are you not making more money? Growing more? Getting the ROI you desire? Operating in a smoother manner? The tangible answers will be shared in this can't-miss session.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    1 Point

  • The Four Cores To A Rockin' Company Store

    Contains 4 Component(s), 1.00 credit offered Recorded On: 03/28/2018

    Join Bobby Lehew for this session on how to create a rocking company store. Clients are clamoring for e-commerce solutions that rock, and you are the perfect virtuoso to deliver. Learn four core components to make every company store successful: platform, profits, people and power.

    Join Bobby Lehew for this session on how to create a rocking company store. Clients are clamoring for e-commerce solutions that rock, and you are the perfect virtuoso to deliver. Learn four core components to make every company store successful: platform, profits, people and power. This class will demystify the possible profitability for company stores, discuss potential pitfalls to avoid, and uncover the secrets to determining profitability and maximizing sales. Plus, we’ll uncover the profitability matrix and discuss the No. 1 secret for company store success. Don’t let stage fright keep you from rockin’ in this arena.

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

  • Promotional Programs Part 1

    Contains 3 Component(s), 1.50 credits offered Recorded On: 02/08/2015

    Learn about the different types of promotional programs and the differences between product selling, idea selling and program selling. This two-part program discusses the elements of each program, how to use each program effectively and how to uncover and qualify opportunities for different types of program sales.

    Join Mary Ellen Sokalski for this session on the Promotional Programs Part 1. Learn about the different types of promotional programs and the differences between product selling, idea selling and program selling. This two-part program discusses the elements of each program, how to use each program effectively and how to uncover and qualify opportunities for different types of program sales. 

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1.5 Point

    1. Once you select the View on-Demand recording it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How To Create Persuasive Ads For Online Marketing

    Contains 4 Component(s), 1.00 credit offered Recorded On: 07/07/2017

    For many businesses, there is no better way to generate leads that online advertising. The question is, how do you generate the greatest ROI for your online advertising dollar.

    For many businesses, there is no better way to generate leads than online advertising. The question is, how do you generate the greatest ROI for your online advertising dollar.Joe Scott, is certified by both Google and Facebook on all of their advertising and measurement platforms and has been using them since they were created. He will show you examples of successful client campaigns and share best practices to help you “be there” when potential clients are searching online.

    Joseph Scott

    Founder

    Joseph Scott co-founded Scott & Associates, Inc. with his wife Katie in 1993. Second generation joined company in 2009. Selling Principal: $25 million + in career Promotional Products sales. Joe has transitioned his Distributorship into an Agency that gets paid for their time and the results that they generate for their clients. He makes his living selling Promotional Products and Advertising Services. Public Speaking is a fun, side-business.

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    1 Point

  • TAS: Imprint and Application Process

    Contains 5 Component(s), 1.00 credit offered Recorded On: 03/14/2018

    Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns.

    Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns. 

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • Nine Keys to Unlocking Your First Million

    Contains 4 Component(s), 1.00 credit offered Recorded On: 06/06/2016

    What are the keys to unlocking your first million in sales? Are there secrets? Tactics that the seasoned pros know?

    What are the keys to unlocking your first million in sales? Are there secrets? Tactics that the seasoned pros know? Join Bobby Lehew for this session on selling widely into existing accounts by expanding product categories, to utilizing spec samples, determining your ideal book of business, uncovering the power of tiny tasks and implementing the fastest way to grow your sales, this webinar features nine critical keys to getting to your first million.

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

  • CAS: Creating Client Loyalty

    Contains 5 Component(s), 1.00 credit offered Recorded On: 04/14/2017

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

    Ruth Verver

    Co-founder, Paperclip Promotions

    Ruth Verver, CAS with over 15 years of marketing and operations experience. After graduating with a BA in marketing from Southwest Texas State (Now Texas State University), she worked for a promotional company as the operations manager where she assisted in growing its sales 400 percent in just 10 years. In 2007, she spread her wings and co-founded Paperclip Promotions, a distributorship in Austin. She served as vice president and membership chair for her regional association and she has served on a PPAI Action Group and Committee. She is married to her high school sweetheart, loves animals and believes we should all find a way to learn, love and laugh a little each day.

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    1 Point

  • Advertising & Marketing Overview Part 2

    Contains 3 Component(s), 1.50 credits offered

    This course continues the foundations established in Advertising And Marketing Overview – Part One, but with a greater focus on how promotional products are positioned in the advertising marketplace. Emphasis is placed on effective uses of the tradeshow, developing a successful advertising campaign, and managing the process through a marketing plan.

    Join Paul Kiewiet, MAS+ for the Advertising and Marketing Overview Part 2. This session continues the foundations established in Advertising And Marketing Overview – Part One, but with a greater focus on how promotional products are positioned in the advertising marketplace. Emphasis is placed on effective uses of the trade show, developing a successful advertising campaign, and managing the process through a marketing plan. 

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1.5 Point