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435 Results

  • PSA Required: Undue Influence Updated
    Contains 4 Component(s), Includes Credits Recorded On: 11/08/2017

    Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program.

    Join Anne Stone for this session on Undue Influence. Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required Product Safety Basics

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    0.5 Points

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • TAS: Expo 2021: New To The Industry Navigation
    Contains 5 Component(s), Includes Credits

    This presentation with Dennis Klum will help suppliers, business services and distributor professionals who are new to the industry shorten their learning curve. In this session, participants will get a crash course on pricing and strategies, supply chain options, market potential, creative decoration, trend preparedness and highlight all the resources available to our members. Participants will learn mind opening takeaways, limitless potential, and introduction to resources including PPAI, Regional Associations, and more. This session is one of the Trained Advertising Specialist (TAS) required courses for the TAS Certificate.

    This presentation with Dennis Klum will help suppliers, business services and distributor professionals who are new to the industry shorten their learning curve. In this session, participants will get a crash course on pricing and strategies, supply chain options, market potential, creative decoration, trend preparedness and highlight all the resources available to our members. Participants will learn mind opening takeaways, limitless potential, and introduction to resources including PPAI, Regional Associations, and more. This session is one of the Trained Advertising Specialist (TAS) required courses for the TAS Certificate.

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    0.5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • TAS: The Future of Print
    Contains 4 Component(s), Includes Credits Recorded On: 10/28/2020

    Join this session with Stephanie Drago and a panel of print experts including Sadie Whiting, Amanda Vogel, and Mark Kral, as they discuss where print is headed what the future may look like. This panel session will give you tips and ideas on how to profit with print and drive your sales growth. This session will touch on three key areas: 1. Where are the print opportunities? 2. How do you get started selling print? We will discuss ideas on who to approach and how to ask. 3. Who is buying print? We will talk about the three top industries buying print. This session is sponsored by Navitor.

    Join this session with Stephanie Drago and a panel of print experts including Sadie Whiting, Amanda Vogel, and Mark Kral, as they discuss where print is headed what the future may look like. This panel session will give you tips and ideas on how to profit with print and drive your sales growth.  This session will touch on three key areas:
    1.    Where are the print opportunities?  
    2.    How do you get started selling print?  We will discuss ideas on who to approach and how to ask.
    3.    Who is buying print?  We will talk about the three top industries buying print.

    This session is sponsored by

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    Stephanie Drago

    Director of Marketing

    Stephanie Drago, Director of Marketing.  Stephanie has 20 years in marketing, ecommerce, and all things digital. She’s a visionary and energetic leader with strong background in results-driven marketing and data analysis to promote innovation in product design.



    Amanda Vogel

    Senior Account Executive

    Amanda Vogel, Senior Account Executive at Navitor. Amanda has been with Navitor for 12 years and helps with education initiatives to ensure understanding and access across all of Navitor and its Affiliates. She helps our distributors identify new customer opportunities utilizing multiple product options to implement mutually profitable programs.

    Sadie Whiting

    Senior Strategic Account Manager

    Sadie Whiting, Senior Strategic Account Manager and a Label Expert with over 17 years of experience with Label Works in the industry. She is passionate about helping resellers and manufacturers achieve sales growth by providing consultative expertise.

    Mark Kral

    Stationary Sales Manager

    Navitor Stationery Sales Manager.  Mark has 14 years of various experience with Navitor, from Operations, Product Management to Sales there is very little that he doesn’t know about print.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Business Ethics
    Contains 5 Component(s), Includes Credits Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

    Join Cory Halliburton for this session on CAS Required: Business Ethics. This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session. 

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech UniversitySchool of Law in 2003 and, among other accolades, was the recipient of the 2013Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young LawyersAssociation.

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    1.5 Point

  • CAS: Screen-Printing 101
    Contains 4 Component(s), Includes Credits Recorded On: 12/06/2017

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • CAS: Distributor and Supplier Communications Best Practices
    Contains 5 Component(s), Includes Credits Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service. 

     

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    1 Point

  • CAS: Negotiation Best Practices
    Contains 4 Component(s), Includes Credits Recorded On: 01/25/2017

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

    Tony Perzow

    Owner

    Speaker: Tony Perzow

    A polished and engaging presenter, Tony Perzow has trained top executives from many of the leading Fortune 500 companies. Before his career as a negotiation trainer, Tony was a top sales performer, procurement specialist and entrepreneur. He's been a buyer and seller of some of the world's largest closeouts, negotiating with such companies as Walmart, Amazon and Costco.

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    1 Point

  • CAS: Enchanting Secrets To Creative Storytelling
    Contains 5 Component(s), Includes Credits Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers. Join Bobby Lehew for this session on storytelling, we’ll walk through seven secrets and learn how to translate sales experiences into stories that are compelling.

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

  • CAS: How To Communicate Compliance To An End Buyer
    Contains 5 Component(s), Includes Credits Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1 Point

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  • CAS: Social Responsibility: Why Should We Care?
    Contains 4 Component(s), Includes Credits Recorded On: 09/13/2017

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. This session qualifies as an "elective" under the Product Safety Aware Program.

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. Codes of conduct are an articulation of a company’s social compliance expectations at the factory level, regardless of whether those factories are owned or contracted by the company. Understanding why social responsibility is on the rise and why companies need codes of conduct can help you better navigate your social compliance-related business requirements and have more productive conversations with others within your company and with potential customers. During this hour-long session, Fair Labor Association staff, Heeral Coleman, will examine the evolving landscape and explore with you the reasons why you should develop a code of conduct and, more broadly, why your company should take a proactive approach to corporate responsibility. This session qualifies as a Product Safety Aware elective.

    Marissa Morgan

    Program Manager

    Marissa is currently the Program Manager for Business Affiliates in the Americas at the Fair Labor Association, where she works on on-boarding and training with Participating Companies and Participating Suppliers based in the western hemisphere, and Category B licensees. Previously, she served as the FLA’s Licensee Program Manager, where she worked with collegiate licensees on building social compliance program. She holds an MA from the University of Geneva (Switzerland) and a BA from Boston University.

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    1 Point

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  • Product Safety Awareness Journey
    Contains 6 Product(s)

    The Product Safety Awareness Journey is a comprehensive set of courses that encompass the best practices of product safety and corporate responsibility. This journey can be used to achieve the required Product Safety Ambassador status but provides a more in depth look at the keys in this area.

    Take The Following Free Education Opportunities:

    • CAS Required Product Safety Basics (30 minutes)
    • Responsible Sourcing: Current State of Affairs with Kelli Hoggle of Amfori
    • Waste Management: The Hierarchy and the 5 R's with Ron Haek of Looptworks
    • Complete Business Sustainability with Yours Truly, Denise Taschereau and Theresa Fudenberg
    • The Impact of International Due Diligence Obligations with Brian Campbell and Hope Spector
    • Greenhouse Gas Accounting and Your Scope Emissions with Erich Nolan

    Upon Completion of the program: 

    • You will receive notice of credit for the course.
    • You will receive notification of your status and receive the "We Are Product Safety Aware" logos to be used in your marketing materials
    • You will be added to the list of Product Safety Aware companies on the PPAI website.
    • Make your plans to attend the Product Safety Summit, Expo & Expo East in the future
    • Adopt the PPAI Code of Conduct
    • Keep Your Product Safety Awareness Current 
    • Complete two hours of products safety education every two years in order to continue in the program.

  • CAS: Promotional Consultant and Supplier Selling 101
    Contains 5 Component(s), Includes Credits Recorded On: 05/16/2018

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry.

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry. 

    Lindsey Davis, MAS

    National Sales Representative

    Lindsey Davis, MAS, is a national sales representative at Raining Rose, Inc., where she focuses her time on business development and implementation of strategic branding programs. Her love of all things promotional products started when her parents founded Solar Advertising, an early lip balm supplier, in 2003, Lindsey became President of Solar Advertising and led the company through a successful purchase by Raining Rose in 2016. She is currently serving as the immediate past president of The Rocky Mountain Region Promotional Products Association and the president of the Regional Association Council (RAC) Board at PPAI. Lindsey has a bachelor’s degree in international business from Johnson & Wales University in Denver.

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    1 Points

  • CAS: Customer Engagement In A Digital World
    Contains 4 Component(s), Includes Credits

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

    Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.

    David Shultz

    Vice President of Supplier Partnerships

    David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.

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    1 Point

  • CAS: How To Read A Test Report
    Contains 4 Component(s), Includes Credits Recorded On: 07/16/2014

    Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.

    Test reports andcompliance certificates are as complex as they are necessary. Learn how to readand understand these essential documents. This webinar will explain the difference between a good and bad test report. Participants will learn what to look for to confirm a valid test report and explain the red flags and other warnings that invalidate a compliance document. This session qualifies as an "elective" under the Product Safety Aware Program.


    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is Senior Technical Consultant at QIMA (formerly AsiaInspection).  With over 30 years of experience, she is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods.  She has conducted numerous technical seminars and webinars globally.  She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.

    Ms. DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees.  She is also a member of PPAI’s Product Responsibility Action Group (PRAG) and a previous member of the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.

    Ms. DeRagon received a B.S degree in business administration from Bay Path College, Magna Cum Laude.


    Haley Will

    Account Executive

    Haley Will is an Account Executive for UL Verification Services focusing primarily on the Premiums and Promotional Products industries. Haley supports new and existing UL clients by developing and enhancing their Quality Assurance Programs. Haley also manages UL's relationship with PPAI and serves as a proactive point of contact for members to provide technical expertise in areas of global compliance, industry standards and brand specifications. Previously, Haley worked in Client Services as a global account manager focusing on promotional products, toys and children's products. Responsibilities included daily management of domestic and global accounts, review of technical data and test results, and acting as the primary liaison between clients and labs. Haley has been with UL (formerly STR) since 2009 and holds a Bachelor's degree from Springfield College in Marketing and Business Management.

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    1 Point

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  • CAS:The Business Of Doing Good
    Contains 5 Component(s), Includes Credits Recorded On: 01/18/2018

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world. In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products.

    The promotional products industry has a responsibility to deliver goods that are created in an ethical and responsible way by people in this country and around the world.  In this panel presentation, Jeremy Lott and other key industry leaders will address the business imperatives of making a difference in the communities where we source, sell and ship our products. By working within industry guidelines and with international labor organizations, as well as building measurable compliance and social programs, we all can make a difference.  Making social responsibility a cornerstone of a company’s strategy means that key decisions about sourcing, partnerships and product design are all heavily influenced by the company’s commitment to doing the right thing.

    Jeremy Lott

    President

    Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas. The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.

    Emily Gigot

    Social Responsibility Specialist

    As a Social Responsibility Specialist, Emily works to ensure that all SanMar products are produced in compliance with the highest social and environmental standards. She believes that business done well has the power to do good, and joined SanMar in 2016 to see that vision through. Her mission is to improve worker well-being and minimize environmental impacts in the apparel supply chain. With diverse experience spanning apparel, international community development and sustainability, she’s a Pacific Northwesterner who’s as at home in the rain as she is in the streets of Bangkok. She holds an MBA in Sustainable Business from Pinchot and a BA in Diplomacy and World Affairs from Occidental College.

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    1 Point

  • CAS: Incentives, Premiums, and Recognition Programs 101

    Contains 5 Component(s), Includes Credits Recorded On: 05/23/2018

    One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.

    One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.


    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    .5 Point

  • CAS: Dressing A Brand: Be The Apparel Expert Your Customers Need
    Contains 5 Component(s), Includes Credits Recorded On: 02/21/2018

    Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart.

    Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart. Join Teresa Fudenburg and Doug Jackson for this session and you’ll help your customers make smart apparel buying decisions that drive greater brand awareness and ROI.

    Teresa Fudenberg

    CEO

    Teresa has a 25-year track record of helping growth companies carve their unique market space through highly efficient, on-the-mark business and marketing strategies. Serving the gamut of industries including transportation, professional services, pharmaceutical and consumer products – as well as her own start-up – Teresa takes aim at distinguishing an organization through results-oriented branding, marketing and sales strategy. 

     

    Teresa brought this passion to Storm Creek in 2014 with a vision to enhance brands through better apparel. As CEO and majority owner of Storm Creek, she is also the marketing strategist. She’s been instrumental in forging the company’s business model change away from wholesalers to working directly with distributors. 

    Doug Jackson

    President

    Doug has been making high-quality technical outdoor apparel for nearly three decades. After starting his apparel career in the skiwear and retail sectors, Doug noticed a need for high quality, high value outerwear in the promotional products industry – so that became his focus in 1995. Dubbed “Jacket Jackson” by his peers and customers, he demonstrates a relentless pursuit of apparel that fits, works, looks great and is priced right.

    Throughout his career, Doug has traveled the world finding the best technical fabrics and apparel innovations, along with building valuable factory partnerships. This masters-level knowledge of apparel from initial design/ideation to finished garments gives him a 360-degree understanding of what it takes to make best-in-class product. Over the years, he’s built many outdoor apparel brands as well as private label offerings, and in 2006 he launched the Storm Creek brand. As president of and co-owner of Storm Creek, he is the company’s product visionary and sourcing strategist. 

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    1 Point

  • CAS: Improve Listening Skills to Increase Sales In 30 Minutes
    Contains 5 Component(s), Includes Credits

    This session will help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!

    Cash Nickerson discusses how to help attendees dramatically improve their face-to-face selling skills by improving their listening skills. This session will give tips on how to prepare for a sales presentation and what you need to know and do before you go. Participants will learn the difference between asking and listening vs. telling, how to engage, and more!

    Cash Nickerson

    Author

    Author of "Listening as a Martial Art"

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    0.5 Points

  • CAS: Purpose Driven Customer Service
    Contains 4 Component(s), Includes Credits Recorded On: 11/15/2016

    For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!

    Join Troy Harrison for this session on customer service training tips for your sales staff. For too long, customer service has revolved around handling individual interactions well enough to satisfy the immediate issue. Let's take a longer view. Let's tie service into the overall sales and marketing objectives of the company! Topic areas include: CRM and service, getting sales, service, and marketing on the same page, dividing and conquering - understanding each department's role, how to structure the service dialogue, up selling and more!

    Troy Harrison

    Sales Manager

    Troy Harrison & Associates is owned and operated by Troy Harrison. Troy has been a top salesperson and sales manager for over fifteen years, and has turned around territories and entire sales forces. While working for a national managed services provider, he turned one of the company's worst sales forces into a two-time consecutive National Champion, with six President's Club salesperson awards and two National Champion Sales Manager awards. From there, he has worked as a “turnaround specialist," producing dramatic annual growth in sales and profitability. A track record of consistent overachievement against quota, and a thirst for selling knowledge, has produced one of America's finest sales consultants and trainers.


    In 2008, Troy authored “Sell Like You Mean It! – Outselling Your Competitors by Understanding Your Customers," which has sold over 5,000 copies nationwide and was a nominee for the 2008 Axiom Business Book of the Year Award. Troy has become a recognized leader in the sales training profession. He is sought out by leading publications such as Selling Power Magazine, Sales and Marketing Magazine, as well as high profile websites like CareerBuilder.com and the Wall Street Journal's digital network for advice and insight as to the state of the selling profession.

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    1 Point

  • CAS: Powerful Objection Handling
    Contains 5 Component(s), Includes Credits Recorded On: 06/11/2018

    To be proactive rather than reactive is an essential focus in successfully managing objections, which is easier said than done. Why? Because being proactive requires anticipating potential negative reactions from our prospects while not compromising a positive mental attitude. The process starts with avoiding objections, and it requires great listening skills to recognize that the difference between a prospect sharing adverse previous experiences, and one truly opposing current recommendations. Join Diane Ciotta will explain the proven-successful technique with powerful methodologies to ensure successful progress through the sales cycle.

    To be proactive rather than reactive is an essential focus in successfully managing objections, which is easier said than done. Why? Because being proactive requires anticipating potential negative reactions from our prospects while not compromising a positive mental attitude. The process starts with avoiding objections, and it requires great listening skills to recognize that the difference between a prospect sharing adverse previous experiences, and one truly opposing current recommendations. Join Diane Ciotta will explain the proven-successful technique with powerful methodologies to ensure successful progress through the sales cycle. In this session, participants will walk away with results oriented concepts including knowing the true “no,” categorizing objections, and overcoming opposition with benefits.

    Diane Ciotta

    Author, speaker and sales trainer

    Diane Ciotta established Training Classics in 1989 as a sales refinement company committed to teaching integrity-based selling techniques. Since then, she has influenced thousands of sales professionals through her high-energy skills enhancement seminars, and has diversified her company as the Keynote Effect. Ciotta is the author of Shut-up & Sell!, and has contributed to numerous publications.

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    1 Point

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