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461 Results

  • TAS: Product Safety Basics

    Contains 5 Component(s), Includes Credits Recorded On: 11/01/2017

    The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies and consumer groups.This course introduces promotional products professionals to the Consumer Product Safety Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary standards. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session.

    Join Anne Stone for the Product Safety Basics. The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies and consumer groups. In the changing market landscape, awareness and compliance are critical to the success of industry companies and professionals. This course introduces promotional products professionals to the Consumer Product Safety Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary standards. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session. This course contains information regarding United States regulations, laws and standards, specifically. For more info on this session please download the Presentation PDF and for more info please watch the Prop 65 and State Regulations webinar. 

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1.5 Point

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  • PSA Required: Prop 65 and State Regulations

    Contains 5 Component(s), Includes Credits Recorded On: 04/11/2018

    Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them.

    Join Anne Stone for this session on Prop 65 and State Regulations. Big changes are coming to Cal Prop 65 that could cost you and your business. In addition to the federal regulations that affect the promotional products industry, individual states have passed laws that can affect your company as well. This session is a must for navigating your interstate deals, not just by knowing the rules, but by having strategies in place to manage them. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required: Product Safety Basics

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

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    1 Point

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  • TAS: ABCs 123s Of The Promotional Products Industry

    Contains 4 Component(s), Includes Credits Recorded On: 03/02/2016

    If you’re new to the promotional products industry, this webinar is invaluable to your success. Learn about the $20-plus billion industry and the integral roles played by suppliers, distributors, multi-line reps and other professionals. This session provides a broad overview of the basics of promotional products business.

    Join Carol Gauger for this session on the ABCs 123s of the Promotional Products Industry. If you're new to the promotional products industry, this webinar is invaluable to your success. Learn about the $20-plus billion industry and the integral roles played by suppliers, distributors, multi-line reps and other professionals. This session provides a broad overview of the basics of promotional products business.

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    1 Point

  • TAS: Imprint and Application Process

    Contains 5 Component(s), Includes Credits Recorded On: 03/14/2018

    Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns.

    Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns. 

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • TAS: Get In Touch! Grow Your Business And Build Your Brand

    Contains 4 Component(s), Includes Credits

    This session will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    This session with Kim Todora, will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    0.5 Points

  • TAS: Roadmap To The Supply Chain

    Contains 5 Component(s), Includes Credits Recorded On: 02/21/2018

    Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!

    Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    0.5 Point

  • CAS: Social Responsibility: Why Should We Care?

    Contains 5 Component(s), Includes Credits Recorded On: 09/13/2017

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. This session qualifies as an "elective" under the Product Safety Aware Program.

    As corporate responsibility continues its rise in prevalence as a major factor in today’s business world, buyers and clients increasingly require their suppliers and business partners to put codes of conduct in place as a condition of doing business. Codes of conduct are an articulation of a company’s social compliance expectations at the factory level, regardless of whether those factories are owned or contracted by the company. Understanding why social responsibility is on the rise and why companies need codes of conduct can help you better navigate your social compliance-related business requirements and have more productive conversations with others within your company and with potential customers. During this hour-long session, Fair Labor Association staff, Heeral Coleman, will examine the evolving landscape and explore with you the reasons why you should develop a code of conduct and, more broadly, why your company should take a proactive approach to corporate responsibility. This session qualifies as a Product Safety Aware elective.

    Marissa Morgan

    Program Manager

    Marissa is currently the Program Manager for Business Affiliates in the Americas at the Fair Labor Association, where she works on on-boarding and training with Participating Companies and Participating Suppliers based in the western hemisphere, and Category B licensees. Previously, she served as the FLA’s Licensee Program Manager, where she worked with collegiate licensees on building social compliance program. She holds an MA from the University of Geneva (Switzerland) and a BA from Boston University.

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    1 Point

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  • CAS: Business Ethics

    Contains 5 Component(s), Includes Credits Recorded On: 01/31/2018

    This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.

    Join Cory Halliburton for this session on CAS Required: Business Ethics. This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session. 

    Cory Halliburton

    Attorney At Law

    Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

    Cory Halliburton graduated Magna Cum Laude from Texas Tech University School of Law in 2003 and, among other accolades, was the recipient of the 2013 Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young Lawyers Association.

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    1.5 Point

  • CAS: Screen-Printing 101

    Contains 5 Component(s), Includes Credits Recorded On: 12/06/2017

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Join Marshall Atkinson for this session on screen-printing 101. This session will cover the best practices when working with a screen-printer. Participants will learn "how-to" send the PO and art to a vendor with tips and tricks on getting things set up and handled to move it through the production pipe on-time so it's shipped correctly.

    Marshall Atkinson

    Product Manager, Blogger, and Speaker

    Marshall Atkinson owns Atkinson Consulting. He is also is the host of The Big Idea, an industry podcast that focuses on best industry practices for shops and is published on the second and fourth Thursday of every month.

    Atkinson frequently contributes to industry trade magazines and speaks at trade shows. He shares relevant content through the blogs, videos, webinars, and live events. 

     

     

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    1 Point

  • Trained Advertising Specialist Package

    Contains 6 Product(s)

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.  

  • Promotional Products Industry Overview Part 1

    Contains 3 Component(s), Includes Credits Recorded On: 05/17/2016

    This serves as the foundation for learning the fundamentals of the promotional products industry. Learn the history of the promotional products industry, as well as the types of promotional products and programs, the roles of distributors, suppliers, manufacturers, multi-line reps and end buyers, and the business of promotional products sales and marketing.

    Join Joe Scott for the Promotional Products Industry Overview Part 1. This course serves as the foundation for learning the fundamentals of the promotional products industry. Learn the history of the promotional products industry, as well as the types of promotional products and programs, the roles of distributors, suppliers, manufacturers, multi-line reps and end buyers, and the business of promotional products sales and marketing. 

    Joseph Scott

    Co-founder, Scott and Associates, Inc

    Joseph Scott, co-founded Scott and Associates, Inc. with his wife Katie in 1993.Since then, Joe has transformed his distributorship into an agency that gets paid for its time and the results that it generates for clients. Joe makes his living selling promotional products and advertising services--public speaking is a fun side business.

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    1.5 Points

  • PSA Required: Undue Influence Updated

    Contains 5 Component(s), Includes Credits Recorded On: 11/08/2017

    Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program.

    Join Anne Stone for this session on Undue Influence. Undue influence training is an essential element in any product responsibility program and is required by the Consumer Product Safety Commission. The session will help you understand what undue influence is and how to avoid it, as well as provide you with tools and resources that are easily shared with the rest of your team. This course is a required element of the Product Safety Aware program. This course contains information regarding United States regulations, laws and standards, specifically. 

    Recommended Pre-Requisite: CAS Required Product Safety Basics

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    0.5 Points

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Creating Client Loyalty

    Contains 5 Component(s), Includes Credits Recorded On: 04/14/2017

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

    In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

    Ruth Verver

    Co-founder, Paperclip Promotions

    Ruth Verver, CAS with over 15 years of marketing and operations experience. After graduating with a BA in marketing from Southwest Texas State (Now Texas State University), she worked for a promotional company as the operations manager where she assisted in growing its sales 400 percent in just 10 years. In 2007, she spread her wings and co-founded Paperclip Promotions, a distributorship in Austin. She served as vice president and membership chair for her regional association and she has served on a PPAI Action Group and Committee. She is married to her high school sweetheart, loves animals and believes we should all find a way to learn, love and laugh a little each day.

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    1 Point

  • Product Safety Awareness Package

    Contains 3 Product(s)

    The Product Safety Awareness Program is an earned certification by completed each component of this package. Once completed you will be able to print your Product Safety Awareness Ambassador certificate.

    Take The Following Free Education Opportunities:

    • CAS Required Product Safety Basics (90 minutes)
    • PSA Required: Prop 65 and State Regulation (60 minutes)
    • PSA Required: Undue Influence Training (30 minutes)
    • Social Responsibility: Why Should We Care? (60)

    Upon Completion of the program: 

    • You will receive notice of credit for the course.
    • You will receive notification of your status and receive the "We Are Product Safety Aware" logos to be used in your marketing materials
    • You will be added to the list of Product Safety Aware companies on the PPAI website.
    • Make your plans to attend the Product Safety Summit, Expo & Expo East in the future
    • Adopt the PPAI Code of Conduct
    • Keep Your Product Safety Awareness Current 
    • Complete two hours of products safety education every two years in order to continue in the program.
  • CAS: Distributor and Supplier Communications Best Practices

    Contains 5 Component(s), Includes Credits Recorded On: 04/25/2018

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.

    This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service. 

     

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    1 Point

  • MAS: Code of Conduct Adoption and Implementation: Challenges and Opportunities

    Contains 5 Component(s), Includes Credits Recorded On: 09/27/2017

    ​The journey from understanding why your company needs a code of conduct to adopting and implementing code standards in your supply chain presents both challenges and opportunities for your company to grow and learn. This session qualifies as a Product Safety Aware elective.​

    The journey from understanding why your company needs a code of conduct to adopting and implementing code standards in your supply chain presents both challenges and opportunities for your company to grow and learn. Identifying the realities and challenges that can accompany code adoption and implementation will help you better address these challenges when you face them. Conversely, the code adoption journey can also present some excellent opportunities for your company that go beyond satisfying your clients and buyers’ business expectations. During this hour-long session, FLA staff, Melissa Morgan will walk through some realities and challenges companies face, as well as opportunities your company can seize, as you go through the process of adopting and implementing a code of conduct.  This session qualifies as a Product Safety Aware elective.

    Heeral Coleman

    Director, Stakeholder Services and Communications

    Over the past ten years at the Fair Labor Association, Heeral Coleman has assumed a range of responsibilities in service of the FLA’s mission of improving working conditions worldwide. Currently, she oversees the Stakeholder Services and Communications departments. In this role, she is responsible, along with her team of program managers, for comprehensive on-boarding of new brand and supplier affiliates, providing training and capacity-building guidance to affiliated companies and universities, and communicating the progress and thought leadership of the FLA and its stakeholders in the social responsibility and compliance arenas. Heeral brings to the FLA a decade of professional experience from her native India, and holds Master’s degrees in International Policy and Public Communication from the George Washington University and American University respectively. She is based in the FLA headquarters in Washington, D.C. 


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    1 Point

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    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: How To Communicate Compliance To An End Buyer

    Contains 5 Component(s), Includes Credits Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1 Point

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  • CAS: Negotiation Best Practices

    Contains 5 Component(s), Includes Credits Recorded On: 01/25/2017

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

    Nearly 100 percent of the executives Tony Perzow has trained have not had any formal negotiation training in their lifetimes, yet negotiation occurs every day in our lives. Not only do the majority of Americans lack negotiation competence, but they lack a positive regard for the skill as well. Lack of know-how plus a poor attitude equals less profit, period.

    Tony Perzow

    Owner

    Speaker: Tony Perzow

    A polished and engaging presenter, Tony Perzow has trained top executives from many of the leading Fortune 500 companies. Before his career as a negotiation trainer, Tony was a top sales performer, procurement specialist and entrepreneur. He's been a buyer and seller of some of the world's largest closeouts, negotiating with such companies as Walmart, Amazon and Costco.

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    1 Point

  • CAS: 14 Ways To Manage The Time You Don't Have

    Contains 4 Component(s), Includes Credits Recorded On: 01/18/2018

    In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. In this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.

    In our business, it’s all about the details. So how do you keep them all straight, in a timely manner? Time seems to be the one thing we all wish we had more of, and we can generally agree it’s also the one thing we’re not always using effectively. Join Christopher Duffy, MAS for this session, we’ll identify the key things in our lives that steal our time, discuss three strategies for organization, and learn a host of practical tips to help us get the most out of our day.

    Christopher Duffy, MAS

    Senior Vice President of Marketing

    Christopher Duffy, MAS is the Director of Marketing for Top 40 Supplier Ariel Premium Supply. A 25 year industry veteran, Christopher is a long-time award winning speaker for PPAI on a variety of key industry and business topics, including supplier/distributors relations, time management, business writing and strategic planning. Christopher has been honored with PPAI’s Distinguished Service Award, served on the PPEF Board of Trustees and holds 2 masters degrees.

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    1 Point

  • CAS: Enchanting Secrets To Creative Storytelling

    Contains 5 Component(s), Includes Credits Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers. Join Bobby Lehew for this session on storytelling, we’ll walk through seven secrets and learn how to translate sales experiences into stories that are compelling.

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point