CAS Dedicated Courses


The Certified Advertising Specialist (CAS) Program requires the completion of all the CAS dedicated courses listed below. In addition, please select 25 elective education sessions from the column on the right to complete the online portion for the CAS Certification.

Please note you must have complete the Trained Advertising Specialist (TAS) certificate prior to starting the CAS. If you do not have your TAS please click here

  • Certified Advertising Specialist (CAS) Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

CAS Elective Courses

Once you have completed all of the CAS Required Courses from the left Column: 
  • Please select and complete 25 elective education credits in the CAS or MAS level. 
  • The CAS and MAS Level courses can be selected from the drop down menu listed below. 
Next steps
  • Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application
For a full listing of the CAS Certification program criteria please visit

150 Results

  • Sales Best Practices For New Promo Managers

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 11/04/2020 at 1:00 PM (CST)

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

  • Link Business Strategy, Business Results and Culture For Future Success

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 10/07/2020 at 1:00 PM (CDT)

    There are many ways to measure the keys to a company’s success beyond the P&L statements. Employee engagement, talent optimization, and diversity & inclusion are just some of the ways to describe success in a business. Join this session with Isabella Zaczek to learn how to plan for the future and implement a people strategy that is based on data, science, heart and skills.

  • Hat Personalization Trends: 3D Logos And More

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 09/30/2020 at 1:00 PM (CDT)

    Hats, hat, hats – they are everywhere with even more style and decoration options than ever before. Alison Zuccaro will take you through a quick how-to on hat decoration to keep your business ahead of the trends. Participants will learn the right decoration method for different fabrics, how to print an entire hat, and get dimensional with 3D logos.

  • Marketing The Day After Tomorrow

    Contains 3 Component(s), Includes Credits Recorded On: 08/05/2020

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant. This session is sponsored by Tango Card.

  • The PPAI Diversity Equity And Inclusion Forum On-Demand View

    Contains 4 Component(s), Includes Credits Recorded On: 07/23/2020

    From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?​ ​