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Certified Advertising Specialists (CAS) Package

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The Certified Advertising Specialist (CAS) Program requires the completion of all CAS dedicated courses listed below.

In addition, please select 25 CAS level elective credits from the column on the right to complete the elective portion of the CAS.

Once registered, you will find the courses in your Dashboard (My Learning > Content Registered For).

Once all course work is completed there is an application in your Dashboard to complete and submit for processing.

Please note you must have completed the Trained Advertising Specialist (TAS) prior to applying for your CAS. If you do not have your TAS please click here. 

  • PPAI Certified Advertising Specialist (CAS) Package
    Contains 25 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

CAS Elective Courses

Once obtained, to keep your certification in good standing, you will need to complete 30 hours of CAS level courses every 3 years and submit the Re-certification Application.
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34 Results

  • CAS: Improving Company Culture Through DEI Support & Awareness: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Improving company culture isn’t about mandates or mission statements; it’s about commitment. Real change happens when leaders take action. Natalie Tenner, chair of SanMar’s IDEA Council is championing DEI initiatives from the top while balancing her day-to-day as a Credit Manager, she proves that impactful change starts with leadership. Vera Minot, who introduced DEI into her family-owned business, challenges traditions and reshapes priorities. Through her external involvement, Vera has made hiring with diversity in mind a priority, showing that small businesses can lead big transformations. Kim Sandifer brought a new perspective to the promotional products industry. Now at HALO, she focuses on hiring and training with the precision and insight of a seasoned C-level HR leader. Moderated by Sarah White, these voices illuminate how intentionality, awareness, and action can weave DEI into the fabric of any workplace. The result? A company culture that doesn’t just support diversity but thrives because of it.

  • CAS: 2025 Trends To Kick-Start Your Sales (Sponsored by PCNA): PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Join us for an informative and energizing session where we uncover key trends for 2025. We’ll take a look at what PCNA is doing to support these trends, and you, this year.

  • CAS: Tapping into the Memorable Creativity of Self-Promo Campaigns: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    In a world flooded with ads and promotions, standing out is harder than ever. But the Simplicity Brothers campaign by Goldstar proves that creativity, humor, and personality are the keys to cutting through the noise. Award-winning and unforgettable, this self-promotion campaign used laughter to build deeper customer connections, turning simple products into powerful brand experiences. Join Charles Duggan and Kenny Ved as they unpack the inspiration, strategy, and execution behind this game-changing campaign. You’ll learn how to use humor to make an impact, create a brand experience that’s uniquely yours, and design promotional products that leave a lasting impression. Whether you’re looking to refresh your marketing or build a lasting connection with your audience, this session will give you the tools to elevate your self-promo efforts and make your brand memorable.

  • CAS: How to Map the Boldest Merch Trends to a Killer Sales Strategy: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    From the New York Times to Vogue, virtually every major media outlet highlights stories celebrating merch. Why? Merch madness has entered a new era where brand expression and personal identity combine to create a bold opportunity for those who understand the zeitgeist and know how to use it effectively and boldly.

  • CAS: From Booth to Business: Leverage Client Events in your Growth Strategy: PPAI Expo 2025
    Contains 2 Component(s), Includes Credits

    Jumping from traditional selling to hosting or navigating end-user shows isn’t just a shift—it’s a leap. The rules are different, the audience is new, and the stakes are high. But here’s the thing: done right, these shows can be a powerful way to connect with your buyers, build trust, and drive sales.This panel will help you reimagine your approach to end-user events. Learn about the different kinds of shows that fit your sales plan, where to find them, and how to build a strategy that works before, during, and after the event. Hear from experts like Kirby Hasseman, who successfully runs his own show, and other panelists with real-world experience. Whether you’re creating your own event or showing up at someone else’s, you’ll leave with the tools you need to make it a win. Sponsored by the RCC.

Canadian Certified Advertising Specialist (CAS) Package

  • PPAI Canadian Certified Advertising Specialist (CAS) Package
    Contains 24 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.