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CAS Dedicated Courses

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The Certified Advertising Specialist (CAS) Program requires the completion of all the CAS dedicated courses listed below. In addition, please select 25 elective education sessions from the column on the right to complete the online portion for the CAS Certification.

Please note you must have complete the Trained Advertising Specialist (TAS) certificate prior to starting the CAS. If you do not have your TAS please click here

  • Certified Advertising Specialist Package

    Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! 

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

CAS Elective Courses

Once you have completed all of the CAS Required Courses from the left Column: 
  • Please select and complete 25 elective education credits in the CAS or MAS level. 
  • The CAS and MAS Level courses can be selected from the drop down menu listed below. 
Next steps
  • Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application
For a full listing of the CAS Certification program criteria please visit ppai.org/certification

191 Results

  • Developing An Entrepreneurial Spirit And A Loyal Following

    Contains 4 Component(s), Includes Credits

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction.

  • Promotional Marketing—Trends, Targets & Techniques

    Contains 3 Component(s), Includes Credits

    In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.

  • Get in Touch! Grow Your Business and Build Your Brand

    Contains 3 Component(s), Includes Credits

    Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process--whether that content is a helpful how-to video, a sleek infographic, or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy. This workshop will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places and in a way that is specifically mapped to your audience's information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn how to create remarkable content that gets noticed and produces business results. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.

  • Expo East 2019: The Elements Of Good Embroidery

    Contains 3 Component(s), Includes Credits

    Embroidery is the most popular method of apparel decoration in the market. Getting it right the first time is critical. There are no quick fixes for quality embroidery. The secret is to prevent problems in the first place. Knowing the correct information to gather from the client and what needs to be communicated to the digitizer and/or embroiderer. In this session, Colleen Hartigan will explain the causes behind poor embroidery and what should have been done to make it right.

  • Expo East 2019: What’s New And Coming Soon At SAGE

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2019

    Class is in session for distributors who are curious as to what we’ve been up to in the SAGE labs. Andy Evans will show you the latest developments and give you a look into what’s new and what’s coming soon at SAGE.