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CAS Dedicated Courses

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The Certified Advertising Specialist (CAS) Program requires the completion of all the CAS dedicated courses listed below. In addition, please select 25 elective education sessions from the column on the right to complete the online portion for the CAS Certification.

Please note you must have complete the Trained Advertising Specialist (TAS) certificate prior to starting the CAS. If you do not have your TAS please click here. 

  • Certified Advertising Specialist Package

     Contains 27 Product(s)

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! 

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

CAS Elective Courses

Once you have completed all of the CAS Required Courses from the left Column: 
  • Please select and complete 25 elective education credits in the CAS or MAS level. 
  • The CAS and MAS Level courses can be selected from the drop down menu listed below. 
Next steps: 
  • Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 
For a full listing of the CAS Certification program criteria please visit ppai.org/certification

158 Results

  • Secret Weapons For The First Time Exhibitor

    Contains 3 Component(s), Includes Credits Includes a Live Web Event on 12/18/2019 at 1:00 PM (CST)

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

  • Promo Industry and Pantone—What is Color?

    Contains 4 Component(s), Includes Credits

    What is color, and, more specifically, how is it used in the promotional products industry? This webinar discusses the ins and outs of our industry’s many imprint methods, basic color theory and the science behind color perception, and the best Pantone tools to achieve your client’s color throughout the production process.

  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”

     Contains 3 Component(s), Includes Credits

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

  • Developing An Entrepreneurial Spirit And A Loyal Following

     Contains 4 Component(s), Includes Credits

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction.

  • Expo East 2019: Get In Touch! Promotional Marketing: Trends. Technique. Tips.

     Contains 3 Component(s), Includes Credits

    In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.