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CAS Required Courses

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The Certified Advertising Specialist (CAS) Program requires the completion of all of the CAS Required courses listed below. In addition, please select 60 elective education sessions from the column on the right to complete the online portion for the CAS Certification.

15 Results

  • CAS: Marketing And Advertising Overview

    Contains 3 Component(s), 1.00 credit offered Includes a Live Event on 06/18/2018 at 2:00 PM (EDT)

    ​This course provides a foundation on how promotional products are positioned in the advertising marketplace. Emphasis is placed on effective uses of the trade show, developing a successful advertising campaign, and managing the process through a marketing plan. ​

    This course provides a foundation on how promotional products are positioned in the advertising marketplace with Paul Kiewiet, MAS+. Emphasis is placed on effective uses of the trade show, developing a successful advertising campaign, and managing the process through a marketing plan. 

    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • CAS: Incentives, Premiums, and Recognition Programs 101

    Contains 4 Component(s), 0.50 credits offered Recorded On: 05/23/2018

    One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.

    One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.


    Paul Kiewiet, MAS+

    Founder, Promotion Concepts, Inc.

    Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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    1 Point

  • CAS: How To Communicate Compliance To An End Buyer

    Contains 4 Component(s), 1.00 credit offered Recorded On: 05/09/2018

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Anne Stone for this session on how to communicate compliance to end buyers. A session designed to help you engage your customers in the compliance conversation. It covers how you can start the conversation, what questions to ask and the best practices necessary to back up your compliance talk. At the end you will understand how to use the tools provided in order to deliver the compliance message with confidence. This session qualifies as an "elective" under the Product Safety Aware Program.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs for Promotional Products Association International (PPAI). She brings her background in public relations and communications to driving member advocacy and communicating product safety issues. Prior to joining PPAI, she worked with Conner Peripherals, then a Fortune 500 manufacturer of data storage solutions, where she managed media relations, special events and creative services. She also managed corporate communications for a manufacturer of high-performance visual display equipment, and was a senior account executive for a public relations agency. She currently serves as staff liaison to both the Government Relations Action Council and the Product Responsibility Action Council.

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    1 Point

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  • CAS: Creating Opportunities With Co-Op Advertising

    Contains 4 Component(s), 1.00 credit offered Recorded On: 05/02/2018

    Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products.

    Your competition (radio, TV, newspapers, etc.) knows where to find the money to pay for advertising. You need to know, too. Co-op funds are still the greatest source of untapped funding for promotional products, and Joel Schaffer, MAS, will explain the opportunities that exist in the B2B market for the use of co-op advertising to fund promotional products. This webinar is aimed at distributors but can also provide suppliers with greater insight into their market and how to help distributors obtain a sale.

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

CAS Elective Courses

Once you have completed all of the CAS Required Courses from the left Column: 
  • Please select and complete 60 elective education credits in the CAS or MAS level. 
  • The CAS and MAS Level courses can be selected from the drop down menu listed below. 
Next steps
For a full listing of the CAS Certification program criteria please visit ppai.org/certification

167 Results

  • 10 Tips for New Managers 

    Contains 3 Component(s), 1.00 credit offered Includes a Live Event on 12/05/2018 at 2:00 PM (EST)

    Without question, managing people is one of the most challenging professional experiences. While some people are born with great management skills, others must learn them. From conducting critical conversations to providing feedback, and from documenting interactions to conducting safe terminations, this session provides some golden nuggets for professionals looking to develop new management skills or for seasoned managers who just want a refresher. Learn to recognize common management pitfalls and how to avoid them; learn new communication skills and techniques, and understand how to safely and effectively manage a diverse workforce.

  • Ship Like A Pro

    Contains 3 Component(s), 1.00 credit offered Includes a Live Event on 10/10/2018 at 2:00 PM (EDT)

    Managing a promotional products business is time-consuming. As a PPAI Affinity Partner, Ascent Global Logistics is available to help you simplify the shipping of your promotional products. Join Shad Zimmerman, senior director of inside Sales at Ascent Global Logistics, to learn how to optimize your shipping practices.

  • Nine Keys to Unlocking Your First Million

    Contains 3 Component(s), 1.00 credit offered Includes a Live Event on 06/06/2018 at 2:00 PM (EDT)

    What are the keys to unlocking your first million in sales? Are there secrets? Tactics that the seasoned pros know?

  • Enchanting Secrets To Creative Storytelling

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/18/2018

    Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.

  • Stepping Up And Stepping In

    Contains 4 Component(s), 1.00 credit offered Recorded On: 04/04/2018

    Join Mary Jo Tomasini, MAS+ as she addresses the importance of volunteer recruitment, engagement, protection, balance and development.