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Certified Advertising Specialists (CAS) Package

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The Certified Advertising Specialist (CAS) Program requires the completion of all CAS dedicated courses listed below.

In addition, please select 25 CAS level elective credits from the column on the right to complete the elective portion of the CAS.

Once registered, you will find the courses in your Dashboard (My Learning > Content Registered For).

Once all course work is completed there is an application in your Dashboard to complete and submit for processing.

Please note you must have completed the Trained Advertising Specialist (TAS) prior to applying for your CAS. If you do not have your TAS please click here. 

  • Certified Advertising Specialist (CAS) Package
    Contains 26 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

CAS Elective Courses

Once obtained,to keep your certification in good standing, you will need to complete 30 hours of either CAS or MAS level courses every 3 years and submit the Re-certification Application.
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  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”
    Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

  • ICPHSO 2019 Recap: United for Safety
    Contains 3 Component(s), Includes Credits

    Join Susan DeRagon for this session, where she will share information from the International Consumer Product Health and Safety Organization’s 2019 annual meeting and training symposium. This year’s conference included tutorials on social media and consumer product misuse as well as concerns over product safety and privacy in an interconnected world. Some of the breakout sessions included topics such as mitigation strategies related to foreign body hazards and proactive safety engineering. The plenary topics of the sessions included ensuring the safety of products sold online and evolving approaches for innovation and technology. The annual CPSC day included updates on the impact of the new makeup of the Commission and some of the commissioners’ policy views regarding education campaigns, voluntary vs. mandatory standards and a variety of other issues that come before the Commission. This session qualifies as an "elective" under the Product Safety Aware Program.

  • Best of Expo 2019: In Brands We Trust
    Contains 3 Component(s), Includes Credits Recorded On: 03/08/2019

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

  • Ship Like A Pro
    Contains 3 Component(s), Includes Credits Recorded On: 10/10/2018

    Managing a promotional products business is time-consuming. As a PPAI Affinity Partner, Ascent Global Logistics is available to help you simplify the shipping of your promotional products. Join Jason Schrier, director of business development at Ascent Global Logistics, to learn how to optimize your shipping practices.

  • How To Develop A Profit And Purpose-Driven Business
    Contains 3 Component(s), Includes Credits

    Corporate social responsibility is a hot topic in marketing circles. Consumers want to see their purchases associated with purpose-driven companies that are investing back in their communities. Join Danny Rosin, CAS and his panelists as they share their own experience using creative, workable ideas to make brands both purpose-driven and more profitable.

Canadian Certified Advertising Specialist (CAS) Package

  • Canadian Certified Advertising Specialist (CAS) Package
    Contains 29 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.