PPAI
CAS: How to Map the Boldest Merch Trends to a Killer Sales Strategy: PPAI Expo 2025
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From the New York Times to Vogue, virtually every major media outlet highlights stories celebrating merch. Why? Merch madness has entered a new era where brand expression and personal identity combine to create a bold opportunity for those who understand the zeitgeist and know how to use it effectively and boldly.
Bobby Lehew
Chief Content Officer
commonsku
Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management platform designed for the promotional products industry by promotional product experts. Bobby was the CEO for 15 years at Robyn, a branded merch fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest-growing private companies in the U.S., Bobby is co-host of the popular podcast, skucast, and a national speaker on topics related to B2B marketing, B2B selling, and storyselling. Bobby is an ardent bibliophile who loves to explore creative insights from entrepreneurs who bridge the world between art + commerce.
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