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  • Secret Weapons For The First Time Exhibitor

    Contains 3 Component(s), Includes Credits Includes a Live Event on 12/18/2019 at 1:00 PM (CST)

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

    This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.

    Lisa DeJong, MAS

    Vice President of Sales, Competitive Edge

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”

    Contains 3 Component(s), Includes Credits Includes a Live Event on 11/13/2019 at 1:00 PM (CST)

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. We will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. We will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is currently working towards her CTSM (Certified Trade Show Marketer) through Exhibitor.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Tips for Hiring and Retaining Top Talent In a Tight Labor Market

    Contains 3 Component(s), Includes Credits Includes a Live Event on 10/02/2019 at 1:00 PM (CDT)

    Where can you find top talent these days? What are the best screening and interviewing techniques? How can you avoid dreaded and costly mis-hires? What’s the best way to ensure that your new hire will be successful in his or her job? This presentation by Claudia St. John offers best-in-class recruiting strategies and people management practices to help companies be more successful in talent acquisition and retention. Outcomes – Session Attendees will: • Learn tips and tricks that recruiters use in finding and screening job candidates • Discover ways to improve their own interviewing skills • Gain insight and understanding to help improve employee engagement and retention, particularly during the critical first 45 days of employment

    Where can you find top talent these days? What are the best screening and interviewing techniques? How can you avoid dreaded and costly mis-hires? What’s the best way to ensure that your new hire will be successful in his or her job? This presentation by Claudia St. John offers best-in-class recruiting strategies and people management practices to help companies be more successful in talent acquisition and retention.

    Outcomes – Session Attendees will:
    • Learn tips and tricks that recruiters use in finding and screening job candidates
    • Discover ways to improve their own interviewing skills
    • Gain insight and understanding to help improve employee engagement and retention, particularly during the critical first 45 days of employment

    Claudia St John, SHRM-SCP,SPHR

    President of Affinity HR Group, LLC

    Claudia St. John, SHRM-SCP, SPHR, is the founder and president of Affinity HR Group, Inc., a national human resources and management consulting firm specializing in hiring and recruiting, HR compliance and employee engagement. Affinity HR Group is PPAI’s endorsed HR partner and resource.  As a consultant and frequent speaker, St. John has given hundreds of presentations and workshops on such topics as how to recruit like a pro, common management mistakes, employee engagement and multi-generational workplace challenges. She is the author of the Amazon bestselling book Transforming Teams – tips for improving collaboration and building trust.  Her weekly HR Minute emails and monthly articles are followed by thousands of business leaders nationwide. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Business Transition and Succession Planning

    Contains 3 Component(s), Includes Credits Includes a Live Event on 09/25/2019 at 1:00 PM (CDT)

    This webinar is designed to help business owners achieve more successful transitions, such as changes in ownership and management. According to the Small Business Administration, over the next five years, more than 40 percent of privately-owned companies will transition, with poor planning as the main reason for doing so. Succession planning is an unfamiliar challenge for most business owners, especially when family is involved. Having a plan in place can be extraordinarily valuable in relieving the uncertainties caused by not knowing how to proceed, or the impact succession can have on employees, family relationships and even your own financial security. Webinar participants will learn valuable information to help business owners identify actions to begin minimizing their risks, increasing value and improving the outcome of their transition. You will learn what transition readiness is, why it matters and how to improve your personal and business outcomes.

    This webinar is designed to help business owners achieve more successful transitions, such as changes in ownership and management. According to the Small Business Administration, over the next five years, more than 40 percent of privately-owned companies will transition, with poor planning as the main reason for doing so.
    Succession planning is an unfamiliar challenge for most business owners, especially when family is involved. Having a plan in place can be extraordinarily valuable in relieving the uncertainties caused by not knowing how to proceed, or the impact succession can have on employees, family relationships and even your own financial security. Webinar participants will learn valuable information to help business owners identify actions to begin minimizing their risks, increasing value and improving the outcome of their transition. You will learn what transition readiness is, why it matters and how to improve your personal and business outcomes.

    Participants will be guided through several questions:

    •    What are your possible exit strategies and how will you get there?

    •    Why is succession planning a process, not an event?

    •    What are the major factors and long-term objectives that you, as a business owner, need to consider when transitioning your business?

    •    How do I ensure a business transition will provide you with an income stream during retirement?

    •    What is your business’s worth and why is an independent, objective valuation of your business important?

    •    Congratulations! You have successfully transitioned your business. What do you do now?

    Greg Lewis

    Family Business Consultant

    Greg Lewis is a family business consultant at The Tennessee Center for Family Business in Nashville, Tennessee. Lewis’s passion is helping one family at a time deal with the unique challenges of working together in a family business and planning for a successful transition. Lewis has over 25 years of experience working in his own family businesses. His personal experience in building and leading family businesses makes him a valuable resource to family business executives who want to become more effective leaders as they deal with the unique mix of family and non-family team members, values, culture and processes in which their family business operates.

    Drawing on his background as an entrepreneur and leadership trainer, Lewis has provided family business executives the opportunity to share their unique challenges in a secure and objective environment, helping them to lead well and maximize their potential. He has helped families create a climate where members of the family can do what they enjoy most and contribute to the success of their company. His clients work in a variety of industries including manufacturing, transportation, supply chain, nonprofit, retail, health care and farming.

    Lewis received his bachelor’s degree from the University of Tennessee Knoxville and holds leadership certifications from the Keller Graduate School of Management at Northwestern University and the Center for Association Leadership in Washington, D.C. He is a certified trainer with the Ken Blanchard Companies in Situational Leadership II, the most-taught leadership model in the world.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Promo Industry and Pantone—What is Color?

    Contains 3 Component(s), Includes Credits Includes a Live Event on 09/18/2019 at 1:00 PM (CDT)

    What is color, and, more specifically, how is it used in the promotional products industry? This webinar discusses the ins and outs of our industry’s many imprint methods, basic color theory and the science behind color perception, and the best Pantone tools to achieve your client’s color throughout the production process.

    What is color, and, more specifically, how is it used in the promotional products industry? This webinar discusses the ins and outs of our industry’s many imprint methods, basic color theory and the science behind color perception, and the best Pantone tools to achieve your client’s color throughout the production process.

    Kari Banner

    Affinity Program Manager

    As PPAI’s Affinity Program associate manager, Kari works closely with PPAI’s Trusted Affinity Partners to ensure PPAI members receive best-in-class service and preferred pricing for the promotional products industry. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Product Responsibility Summit 2019 Conference

    Contains 2 Component(s)

    The PPAI Product Responsibility Summit offered two full days of education focused on the most-pressing business implications, challenges, and opportunities associated with compliance. Facilitated by industry thought leaders, representatives from product safety labs and leaders in compliance, this eye-opening event will explore the latest developments, as well as best practices.

    The PPAI Product Responsibility Summit offered two full days of education focused on the most-pressing business implications, challenges, and opportunities associated with compliance. Facilitated by industry thought leaders, representatives from product safety labs and leaders in compliance, this eye-opening event will explore the latest developments, as well as best practices. For more information beyond registration, please check out our event site.

    To register for any of PPAI's live education events, individuals must be listed the company roster of a business in The PPAI Directory. Each registration requires an individual login. For assistance logging in, contact Membership at 888-426-7724 ext. 3900 or email Membership@ppai.org

    Who may attend this event?

    To be eligible to attend any PPAI event, you must be a PPAI Member or Associate, meaning you own or are employed by a company that manufactures, imports or resell promotional products. 

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    10 Points

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    For the event agenda, housing or our sponsorship list please check out our event site.

    Cancellation Policy
    Cancellations must be received in writing prior to Thursday, August 15, 2019 and are subject to a $150 processing fee. Refunds will be processed within 30 days after the cancellation. Refunds will not be granted after August 15, nor will they be given for no-shows. Please email cancellations to Veronica Kelley.

    The 2019 program begins Sunday, September 15 - Tuesday, September 17, 2019. There will be a post-event option to stay for a night bus tour of the Washington D.C. Monuments. 

    Members: $975 (additional attendees for same member company: $875)
    Nonmembers: $1,900

    Privacy: By registering for the conference you agree to have your basic information published on the official attendee list and to have your photo taken at the event. Please contact PPAI should you wish to be removed.

    Questions Regarding Registration Please call Veronica Kelley at 972-258-3077

    Questions Regarding Membership Please call 888-I-AM-PPAI (426-7724) or e-mail PPAI Membership.

    Does my registration fee include hotel room?

    Hotel rooms are not included. Attendees are responsible for hotel rooms in addition to their Product Responsibility Summit registration fee. A reduced hotel room rate will be available for attendees, the rate will be updated in the near future.

    Cancellation Policy

    Cancellations must be received in writing prior to August 15, 2019 and are subject to a $150 processing fee. Refunds will be processed within 30 days after the conference. Refunds will not be granted after August 15, 2019 nor will they be given for no-shows.


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  • Get To Know Your Board Nominees

    Contains 4 Component(s), Includes Credits

    PPAI Board Election opens September 9 - 30! Before you vote, get to know the nominees firsthand at the “virtual Town Hall meeting”. Mark your calendar for the live virtual event, August 22, 2019 at 1:00 pm Central. This is a great opportunity to hear from the Board Slate Nominees for the 2019 Election. The meeting will be facilitated by Brittany David, MAS, PPAI Board Chair and Paul Bellantone, CAE, PPAI President and CEO. Each Board nominee will be answering questions that reflect their skill sets that align with the Board’s current focus and strategic plan. This webinar has been set up for all PPAI members to participate live or to access on-demand. If you’re unable to participate on the live webinar, we encourage you to submit questions in advance to Anne Stone at annes@ppai.org or Paul Bellantone, CAE at paulb@ppai.org. The playback of the virtual Town Hall meeting will be available after the event. Questions? Contact Veronica Bailon at veronicab@ppai.org

    PPAI Board Election opens September 9 - 30!  Before you vote, get to know the nominees firsthand at the “virtual Town Hall meeting”.  Mark your calendar for the live virtual event, August 22, 2019 at 1:00 pm Central.

    This is a great opportunity to hear from the Board Slate Nominees for the 2019 Election.  The meeting will be facilitated by Brittany David, MAS, PPAI Board Chair and Paul Bellantone, CAE, PPAI President and CEO.  Each Board nominee will be answering questions that reflect their skill sets that align with the Board’s current focus and strategic plan.  

    This webinar has been set up for all PPAI members to participate live or to access on-demand.  If you’re unable to participate on the live webinar, we encourage you to submit questions in advance to Anne Stone at annes@ppai.org or Paul Bellantone, CAE at paulb@ppai.org.  The playback of the virtual Town Hall meeting will be available after the event.  

    Visit the PPAI Board Election web page for more information about the nominees, the election process and general information.

    Questions?  Contact Veronica Bailon at veronicab@ppai.org

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone is the president and CEO of PPAI, the not-for-profit association for more than 15,000 member companies of the $24.7 billion promotional products industry. Bellantone is committed to advancing the promotional products industry through visibility, viability and credibility. He is focused on delivering compelling member value and responsible for successfully executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners.

    Brittany David, MAS

    Vice President of Sales, PPAI Board Chair

    Brittany David, MAS, is the vice president of sales at SnugZ USA, a top 40 supplier. She is a 13-year veteran of the promotional products industry and has been with SnugZ for eight years. Previously, David worked at SAGE Quick Technologies Inc. after her career in the hospitality industry. She currently serves as the Chair of the PPAI Board of Directors and has volunteered on numerous PPAI committees and regional events. 


    Dawn Olds, CAS

    senior vice president of operations, HALO Branded Solutions

    Dawn Olds, CAS, has been in management for over 20 years, spanning three focus areas: accounting, information technology and general operations. She has developed and managed project integration plans for dozens of successful acquisitions. Olds has been the executive sponsor for several Lean Six Sigma projects. Her career highlights also include mentoring and developing dozens of professionals within the HALO organization and promoting them. In addition to the development of people, Olds dedicates time to volunteering for Junior Achievement, is a mentor for a high school entrepreneur program, and is a member of the Women’s Professional Network. She holds a bachelor’s in information systems and an associate degree in accounting.  

    Kevin Walsh

    president, Showdown Displays

    Kevin Walsh has participated in virtually every facet of the industry: distributor, imprinter/embellisher, soft-goods manufacturer, brand ambassador and currently, hard-goods manufacturer.  He has launched and grown multi-million-dollar businesses and product lines from the ground up.  He has contributed to the success of Showdown Displays for the last eight years of his professional career.  Kevin’s leadership philosophy includes the belief in having vision and clarity to recognize evolving landscapes, and the courage to embrace the change needed to succeed. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Safety of Battery-Powered and Laser-Embedded Devices in the Home and Workplace

    Contains 4 Component(s), Includes Credits

    Battery safety has become critical as mobility becomes a requirement for common devices used in the home and in the workplace. As the market learns and evolves from past incidences in the field, battery requirements have also been keeping up in addressing potential hazards and risks. As manufacturers develop products for home and the workplace, it becomes most critical that proper battery evaluations are conducted referencing the proper industry standards for batteries as a component and as it operates safely with the end product. Use of lasers in end products can present hazards and concerns for consumers. We will cover basics of laser safety compliance. This session will qualify as an elective for the Product Safety Awareness initiative.

    Battery safety has become critical as mobility becomes a requirement for common devices used in the home and in the workplace. As the market learns and evolves from past incidences in the field, battery requirements have also been keeping up in addressing potential hazards and risks. As manufacturers develop products for home and the workplace, it becomes most critical that proper battery evaluations are conducted referencing the proper industry standards for batteries as a component and as it operates safely with the end product. Use of lasers in end products can present hazards and concerns for consumers. We will cover basics of laser safety compliance.

    In this webinar, we will cover
    • Current battery cell and pack standards and requirements used in consumer products both at home and at work
    • A general overview of how battery cell and pack standards are applied in end-product safety standards
    • An update on recently announced requirements from Occupational Safety and Health Administration
    • Basics of laser safety


    This session will qualify as an elective for the Product Safety Awareness initiative.

    Michael Sakamoto

    senior global business development manager for UL

    Michael Sakamoto is the senior global business development manager for UL, a global accredited compliance testing and certification company. He manages the development of global services with focus on consumer product safety.  He has been with UL for nine years and brings a commercial and business development background from working at Sony Electronics for over 15 years managing sales distribution, supply chain and logistics. Current projects include development of programs to certify and test batteries and battery-powered devices such as electronic cigarettes, e-bikes, hoverboards, and certification and testing laser products for optical radiation safety.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Developing An Entrepreneurial Spirit And A Loyal Following

    Contains 4 Component(s), Includes Credits

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction.

    Origaudio has a legacy of creating unique products and a culture of innovation. Join Jason Lucash as he shares the unique story behind the company’s founding and how their innovate products are conceived and designed. Lucash will share tips on building your own unique company culture and the importance of experiential marketing in client satisfaction. 

    Jason Lucash

    Co-Founder, OrigAudio

    Jason Lucash caught the entrepreneurial bug early, having launched his first business as a third-grader in the San Francisco suburb of Danville, California—and he’s had the same entrepreneurial spirit for innovation ever since. In his early career, Lucash successfully ran various marketing campaigns for Major League Soccer and later JanSport, where he increased the company’s collegiate business by 50 percent in three years. In August 2009, Lucash and his business partner Mike Szymczak launched Origaudio, which is now recognized worldwide. Lucash appeared on ABC’s hit show Shark Tank, where the company received an investment from billionaire businessman, investor and TV personality Robert Herjavec. Most recently Lucash was named Entrepreneur magazine’s “Emerging Entrepreneur of the Year” and has seen Origaudio named to Inc. magazine’s  prestigious “500 Fastest Growing Companies in America” list five times. Lucash, a UC Davis graduate, spends the majority of his time traveling the world speaking about entrepreneurship, creativity and out-of-the-box thinking. 

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: How To Achieve A Positive And Happy Life

    Contains 3 Component(s), Includes Credits Recorded On: 06/05/2019

    What REALLY makes people happy? Just what are the secrets to living a happy life? This interactive session with Mary Ellen Sokalski, MAS, will have you understanding what these secrets are and how you can connect them to your life. You'll also have the chance to reflect on the big goals and dreams (and little ones, too) that you have in your life, and what you can do to make them a reality. When you leave this session, you will have a basic road map to living the life you always wanted, with a plan for your future happiness.

    What REALLY makes people happy? Just what are the secrets to living a happy life? This interactive session with Mary Ellen Sokalski, MAS, will have you understanding what these secrets are and how you can connect them to your life. You'll also have the chance to reflect on the big goals and dreams (and little ones, too) that you have in your life, and what you can do to make them a reality. When you leave this session, you will have a basic road map to living the life you always wanted, with a plan for your future happiness.

    Mary Ellen Sokalski, MAS

    Owner

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.