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Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
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  • Expo 2019: Leading The Strategic Organizational Change Process

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Ryan Sauers leads this session in which attendees will examine principles and applications of strategic planning and organization structure. It will overview key features of organizational environments and competitive situations: identifying, developing, selecting and implementing strategy; what a strategic vision is; and what it looks like when all parts of an organization buy into the strategy.

    Ryan Sauers leads this session in which attendees will examine principles and applications of strategic planning and organization structure. It will overview key features of organizational environments and competitive situations: identifying, developing, selecting and implementing strategy; what a strategic vision is; and what it looks like when all parts of an organization buy into the strategy.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Promotional Products And Experiential Marketing

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    In today’s increasingly complex digital marketing landscape, it’s harder than ever to reach prospects and customers. Now that digital is literally everywhere, it is time to get physical to cut through the clutter. We’ll explore how two industry leaders found creative ways to elevate their brand through personalized and unique customer experiences. CEO and founder of Boundless, Henrik Johansson, will discuss how three-dimensional marketing elements can be used to elevate customer experiences and share insights and data on how getting physical can impact the bottom line!

    In today’s increasingly complex digital marketing landscape, it’s harder than ever to reach prospects and customers. Now that digital is literally everywhere, it is time to get physical to cut through the clutter. We’ll explore how two industry leaders found creative ways to elevate their brand through personalized and unique customer experiences. CEO and founder of Boundless, Henrik Johansson, will discuss how three-dimensional marketing elements can be used to elevate customer experiences and share insights and data on how getting physical can impact the bottom line!

    Henrik Johansson

    CEO

    Henrik Johansson is the CEO & co-founder of Boundless. A serial entrepreneur, Johansson quest is innovation through technology-enabled services. At Boundless, he has spearheaded innovation in marketing spend management through the development of the Boundless Brand Portal, which to date has five approved patents. Most recently the team has evolved the Boundless platform to enable the industry’s first fully-transparent catalog at the product level. Prior to Boundless, Henrik served as the president of Everydaywealth, an online financial services company, and was also the and President of creditland, an online credit and lending marketplace. Prior to entrepreneurship, Johansson was a management consultant with Andersen Consulting in the U.S. and abroad.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: BrandYou: How To Out-Amazon Your Competition

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Amazon and their online promotional counterparts have become the most frightening threat to distributor business in the past 20 years. Instead of running away from the risk Amazon brings to the traditional promotional products distributor (or, even worse, ignoring it outright). Join Bill Petrie for this session. He will explain how to face the “Amazon” threat head-on. By implementing a few tactics, distributors will not only be able to insulate themselves from the threat of Amazon and online competitors, they will be able to create an Amazon-like customer experience that will build and drive loyalty.

    Amazon and their online promotional counterparts have become the most frightening threat to distributor business in the past 20 years. Instead of running away from the risk Amazon brings to the traditional promotional products distributor (or, even worse, ignoring it outright). Join Bill Petrie for this session. He will explain how to face the “Amazon” threat head-on. By implementing a few tactics, distributors will not only be able to insulate themselves from the threat of Amazon and online competitors, they will be able to create an Amazon-like customer experience that will build and drive loyalty.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Succeeding In The Give First Economy

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    In today’s economy, the power is in the hands of the consumer, which has changed the way smart companies go to market. The best companies, salespeople and entrepreneurs provide value up front in order to create long term business relationships. This session from Kirby Hasseman will not only make the case that this is good for us, but it will also share some things everyone can do to succeed in this new world.

    In today’s economy, the power is in the hands of the consumer, which has changed the way smart companies go to market.  The best companies, salespeople and entrepreneurs provide value up front in order to create long term business relationships.  This session from Kirby Hasseman will not only make the case that this is good for us, but it will also share some things everyone can do to succeed in this new world.

    Kirby Hasseman

    CEO

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has four full-time internal employees and seven salespeople. Hasseman is a thought leader in the promotional products industry. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Hasseman hosts a weekly web show called Delivering Marketing Joy, where he interviews business leaders from around the country. He also co-hosts an industry leading podcast, unscripted.

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    1 Point

  • Expo 2019: Tackling The Age Of Transparency

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    The global trend of supply chain transparency is rapidly changing the landscape for the promotional product industry. An increasingly transparent world in combination with growing customer expectations and preferences for authentic brands, is highlighting an important area in our industry that we need to be educated on. During this session, we will look closely at potential risks that have arisen as a result and share frameworks that will empower industry professionals to proactively respond to new regulations and requirements and ensure that they are able to transform this potential risk into an opportunity for their business.

    The global trend of supply chain transparency is rapidly changing the landscape for the promotional product industry. An increasingly transparent world in combination with growing customer expectations and preferences for authentic brands, is highlighting an important area in our industry that we need to be educated on. During this session, we will look closely at potential risks that have arisen as a result and share frameworks that will empower industry professionals to proactively respond to new regulations and requirements and ensure that they are able to transform this potential risk into an opportunity for their business.

    Henrik Johansson

    CEO

    Henrik Johansson is the CEO & co-founder of Boundless. A serial entrepreneur, Johansson quest is innovation through technology-enabled services. At Boundless, he has spearheaded innovation in marketing spend management through the development of the Boundless Brand Portal, which to date has five approved patents. Most recently the team has evolved the Boundless platform to enable the industry’s first fully-transparent catalog at the product level. Prior to Boundless, Henrik served as the president of Everydaywealth, an online financial services company, and was also the and President of creditland, an online credit and lending marketplace. Prior to entrepreneurship, Johansson was a management consultant with Andersen Consulting in the U.S. and abroad.

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    .5 Point

  • Expo 2019: 2019 Is All About Video!

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Almost 5 billion videos are watched every day. So how are you promoting your business through video? Join this session with Gordon Glenister for more insights into the future of video marketing.

    Almost 5 billion videos are watched every day. So how are you promoting your business through video? Join this session with Gordon Glenister for more insights into the future of video marketing.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Blockchain Supply Chain Management

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Blockchain was a buzzword in 2018, attend this session with Anne Stone to understand what it is, how it works and why more and more retailers are adopting this model to manage supply chain transparency. This session is an elective for the Product Safety Awareness initiative.

    Blockchain was a buzzword in 2018, attend this session with Anne Stone to understand what it is, how it works and why more and more retailers are adopting this model to manage supply chain transparency. This session is an elective for the Product Safety Awareness initiative.  

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

    Maurice Norris

    Public Affairs Manager

    Maurice manages both product responsibility and the government relations program for the Association. A recent transplant from Atlanta to Fort Worth, Maurice is a graduate of Herzing University and Keller Graduate School.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Tour Of The LinkedIn Mobile App

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Over 50 percent of LinkedIn users access the platform via the mobile app, and if you’ve used it, you know there are several differences between the mobile and desktop version, including features and functions. Join Bill McCormick as he addresses the major differences between the two platforms, how to use app-only features, and native video and video best practices.

    Over 50 percent of LinkedIn users access the platform via the mobile app, and if you’ve used it, you know there are several differences between the mobile and desktop version, including features and functions. Join Bill McCormick as he addresses the major differences between the two platforms, how to use app-only features, and native video and video best practices.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections (PPAI 624673), and started in promotional products sales when he and his wife started their company in 2013.  Bill quickly found the value of LinkedIn, first as a lead generator, and then to increase sales.  Since then, they can attribute over $350K in sales to utilizing LinkedIn as part of their sales cycle.  
    Bill is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales.
    Bill recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.
    Bill lives with his wife Sue in Catskill, NY.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Synergy: Organizational Change And Culture

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    This session from Ryan Sauers focuses on strategies for creating successful change in the face of resistance, conflict or behaviors rooted in the DNA of an organization. Particular attention will be paid to conflict resolution strategies at the organizational culture level to examine the history of why people and the organization do what they have always done, and will provide tangible leadership tools to create and sustain real change.

    This session from Ryan Sauers focuses on strategies for creating successful change in the face of resistance, conflict or behaviors rooted in the DNA of an organization. Particular attention will be paid to conflict resolution strategies at the organizational culture level to examine the history of why people and the organization do what they have always done, and will provide tangible leadership tools to create and sustain real change.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: New E-Commerce Is Engagement Commerce

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    E-commerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.

    E-commerce in the promotional products industry today is largely a transactional experience. Some of the largest and most successful ecommerce companies in our industry have perfected the online buying experience according to B2C principles, creating an Amazon-like model. But it’s not the most successful model in the ecommerce space; the one to consider is the other ecommerce: engagement commerce. This session from Mark Graham and Bobby Lehew will explore how to engage with customers in a way that surpasses transactional B2C commerce, fusing an efficient digital buying experience with the customer with creative and strategic consultative value to elevate B2B ecommerce. B2B ecommerce is about complementing creative insights and strong relationships with an enhanced digital experience.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.