PPAI
MAS: The Value of Being Interesting: PPAI Expo 2025
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In a world where attention is the ultimate currency, being just "good enough" doesn't cut it. Your competition isn't just the company next door—it's every TikTok trend, Netflix series, and headline-grabbing spectacle out there. Barbie's house, Taylor Swift's Eras Tour, Dunkin's viral collabs—they aren't just products or events; they're experiences that are much bigger than any one individual "thing." In the age of shrinking TV audiences and skyrocketing social media moments, the most talked-about brands win. So, what makes your brand worthy of being talked about? Spoiler: it's not another water bottle. It's friendship bracelets at concerts and charms on Crocs. It's hot pink everywhere — personal, relevant, and unmissable. Your promo gear can be more than "stuff." It can turn customers into walking, talking billboards. This is *your* moment in an industry perfectly positioned to capture the spotlight. Will you level up or settle for forgettable?
Kristen Cavallo
Former CEO
MullenLowe Global and The Martin Agency
Kristen is a globally respected leader in the world of branding and advertising. A dynamic speaker, she is known for transformational growth, Leadership development, succession planning, serving as a champion for equity and inclusion, and defending the integrity of original creative ideas. Under Kristen's leadership, The Martin Agency grew 50% in five years, was recognized as Adweek’s U.S. Agency of the Year in '21 and '22, and Ad Age's Agency of the Year in ’23. Martin also made the coveted Fast Company Most Innovative Companies list in ’23 and ’24. Her team was recognized for exceptional leadership across multiple disciplines including creative, PR, new business, and talent & culture, and she was named Virginia Businessperson of the Year. She simultaneously held the position of Global CEO of MullenLowe, where she spearheaded an agency rebrand that united a 55-office global network. In addition to building employee morale, the work was heavilyawarded, winning three Cannes Lions in 2024, including a Gold for Best Rebrand/Refresh of an Agency. During her tenure as Global CEO, six MullenLowe agencies won Agency of the Year in their respective international markets. After 30 years as a strategist and C-Suite leader, she recently retired from the ad industry. She continues to act as a consultant to business leaders and travel to places she’s never been.
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