New To The Industry Electives
Content designed for participants with less than three years experience in the promotional products industry.
Expo 2020: Avoiding Scams In 2020Contains 3 Component(s), Includes Credits Recorded On: 01/12/2020
The promotional products industry is under attack by a variety of scams headed by people intent on taking your money. Chris Morrissey will discuss the ongoing and growing threat that distributors and suppliers face, and provide you with the knowledge you need to identify and avoid current threats that could hurt you, your employees and even your customers. You will learn about red flags to watch out for and how to identify potential scams; how scammers are impersonating suppliers and distributors, and what that means for them; and how to be proactive with customers to help avoid possible scam issues that may arise.
Secret Weapons For The First Time ExhibitorContains 4 Component(s), Includes Credits
This webinar, led by Lisa DeJong, MAS, vice president of sales for Competitive Edge, will guide first-time exhibitors through The PPAI Expo experience, as seen through the eyes of a distributor sales rep. From understanding the alphabet soup of the industry pricing model to co-op advertising and marketing support, new suppliers will gain key insights to aid in successfully accessing the 20,000+ sales force of the promotional products industry. A few simple tips and tricks from the distributor perspective will go a long way in helping new suppliers navigate the overwhelming response they will receive as first-time Expo exhibitors.
Promo Industry and Pantone—What is Color?Contains 4 Component(s), Includes Credits
What is color, and, more specifically, how is it used in the promotional products industry? This webinar discusses the ins and outs of our industry’s many imprint methods, basic color theory and the science behind color perception, and the best Pantone tools to achieve your client’s color throughout the production process.
Expo East 2019: Get In Touch! Promotional Marketing: Trends. Technique. Tips.Contains 3 Component(s), Includes Credits
In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.
Expo 2019: Domestic Freight Management 101Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019
What’s the best way to save time, money and resources on shipments? In this “logistics 101” session, Jason Schrier will cover how carriers calculate LTL rates, common freight classification errors and the financial risks associated with freight misclassification, what FAK (Freight of All Kinds) means, costly freight packaging errors, and more.
Become A Tradeshow Superhero With SAGE MobileContains 4 Component(s), Includes Credits Recorded On: 01/09/2019
The key to the ultimate tradeshow experience is in your very own hands! Join Ryan Hanchey, CAS to discover how SAGE Mobile, the PPAI Expo’s official show planner, can help you get more out of the industry’s largest tradeshow.
10 Tips for New ManagersContains 4 Component(s), Includes Credits Recorded On: 12/05/2018
Without question, managing people is one of the most challenging professional experiences. While some people are born with great management skills, others must learn them. From conducting critical conversations to providing feedback, and from documenting interactions to conducting safe terminations, this session provides some golden nuggets for professionals looking to develop new management skills or for seasoned managers who just want a refresher. Learn to recognize common management pitfalls and how to avoid them; learn new communication skills and techniques, and understand how to safely and effectively manage a diverse workforce.
Collections Best PracticesContains 4 Component(s), Includes Credits Recorded On: 11/07/2018
If you’re a business owner, or an employee in your company’s credit department, you already know how difficult debt collection can be. How do you know when a customer is on the verge of becoming a debtor? Do you have a collection policy? Should you have one? Throughout this presentation you will be introduced to some key elements of the best practices in collections, how to use these practices and how to manage your time most effectively.
Cultural Diversity And Its Impact On Today's Industry TrendsContains 4 Component(s), Includes Credits Recorded On: 10/24/2018
Join Vicki Ostrom and Julie Kwan as they discuss current trends and cultural diversity, how they influence each other, what it means for the promo industry, and what you can do to stay relevant.
NALC 2018: Rising Star PanelContains 3 Component(s), Includes Credits Recorded On: 08/13/2018
Join the 2018 PPAI Rising Stars in this interactive session. We'll discuss what it is like to work in the Promotional Products Industry, how to recruit the next generation and much more.
How To Secure A Job In The Promo Industry After Your InternshipContains 4 Component(s), Includes Credits Recorded On: 08/01/2018
How can you advance your career in the promotional products industry? Where is the next opportunity? Join Patrick McHargue for an insightful look at how the promotional products industry talent market works. Learn how to properly evaluate your current job, how to conduct a strategic job search, and how to land your dream job.
CAS: Working With Multi-Line RepsContains 5 Component(s), Includes Credits Recorded On: 07/30/2018
Have you wondered how to work with a multi-line rep? Are you a supplier wondering why you should hire a multi-line rep for a territory? Are you a distributor wondering what value a multi-line rep can bring to you if you give them time to come into your office? This seminar will focus on the value that a multi-line rep brings to the relationship between suppliers and distributors.
WLC 2018: Who Are You?!Contains 3 Component(s), Includes Credits Recorded On: 06/25/2018
You are always building a brand whether you know it or not. Your interactions, both online and in person, are shaping the way people see you with every picture you post, comment you make and word you speak. This brand affects you personally and professionally, and the company with which you are associated. So, who are you? What does your brand say about you? Is your personal brand a help or a hinder to the business you represent? If you don't know the answer to these questions, it's time to take an inventory of brand YOU.
CAS: Industry Essentials: A 30-Minute OverviewContains 5 Component(s), Includes Credits Recorded On: 06/19/2018
This half-hour session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the $23.1 billion industry. If you work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation.
Expo East 2018:Communicating With Clients And Prospects When Starting UpContains 3 Component(s), Includes Credits Recorded On: 06/11/2018
In this session, Josh Frey will discuss best practices and effective communication when meeting with clients in person, during sales presentations, or virtually. This is designed for participants who are new to the industry or new to sales.
Expo East 2018: Delivering WOW PresentationsContains 3 Component(s), Includes Credits Recorded On: 06/11/2018
Join Mary Ellen Sokalski, MAS, for a session that engages both novices and seasoned pros on the best practices of delivering more engaging, effective presentations at face-to-face client meetings, trade shows and webinars. Attendees will learn how to use their own natural presentation style to engage the audience, gain participation, and elicit positive reactions and results.
CAS: Incentives, Premiums, and Recognition Programs 101Contains 5 Component(s), Includes Credits Recorded On: 05/23/2018
One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.
CAS: Distributor and Supplier Communications Best PracticesContains 5 Component(s), Includes Credits Recorded On: 04/25/2018
This session serves as the foundation for learning best practices in the promotional products industry and how suppliers and distributors work together. This session Christopher Duffy, MAS will explain the role of the distributor and supplier, the individual processes of order placing/processing, accounting, imprinting and delivery, marketing and customer service.
For The Love Of LearningContains 4 Component(s), Includes Credits Recorded On: 03/28/2018
Join Jennifer Crowfoot for this interactive session on how PPAI Online Education can help with professional development for you and your staff. This session will give you resources that will help apply staff development concepts to achieve your business objectives. Participants will learn about learning theory, staff development best practices, and how to put concepts into action.
TAS: Roadmap To The Supply ChainContains 5 Component(s), Includes Credits Recorded On: 02/21/2018
Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!
CAS: Business EthicsContains 5 Component(s), Includes Credits Recorded On: 01/31/2018
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
Expo 2018: How To Bring Your A-Game to Every PresentationContains 3 Component(s), Includes Credits Recorded On: 01/18/2018
Bringing your “A” game means not only being ready with relevant and well-researched information for your sales presentation, but also coming in with your best attitude, look and abilities. Regardless if it’s personal or work-related, to be your very best and to have the most success you need to have a plan—and follow that plan. This session will discuss the nine key points you need to make every single presentation you deliver a home run. This program will be fun and full of energy, and you will leave empowered knowing every time you step up to the plate, your batting average will increase dramatically.
Expo 2018: Sales CRUSH Planning WorkshopContains 3 Component(s), Includes Credits Recorded On: 01/18/2018
New to the industry? Want to get a jump start on your sales for 2018? Want to sell more volume in 2018 than ever before? Then let's create a sales plan for you and your business. You will walk away from this session with a personalized plan to help you grow faster and more profitably. Plan your work, then work your plan.
Expo 2018: Networking To Gain Even More BusinessContains 3 Component(s), Includes Credits Recorded On: 01/18/2018
Join this interactive session in best practices for networking to gain even more valuable leads that can develop into long term clients. Learn the right way to approach networking, develop a powerful elevator speech that positions you as a solution provider, and learn effective ways to follow up.
Expo 2018: The Exhibit Clinic: How To Get Better Results At Trade ShowsContains 3 Component(s), Includes Credits Recorded On: 01/18/2018
Learn what makes a trade show different, how to differentiate expectations of attendees, learn the do’s and don’ts of working the booth and the event, and learn creative ways to follow up after the show ends.
TAS: Product Safety BasicsContains 5 Component(s), Includes Credits Recorded On: 11/01/2017
The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies and consumer groups.This course introduces promotional products professionals to the Consumer Product Safety Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary standards. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session.
Promo Connect: Putting Content into ContextContains 4 Component(s), Includes Credits Recorded On: 10/11/2017
PPAI is excited to provide members with a new professional development platform in the promotional products industry community, called Promo Connect. Join Jennifer Crowfoot and Melissa Weber for this session on how to access Promo Connect and what best practices will help users get the most out of this online community.
SPARK 2017: Making Your Mark!Contains 4 Component(s), Includes Credits Recorded On: 09/14/2017
Please join Mary Ellen Harden, president of supplier company Wall Street Greetings, for this session on negotiating and other things you can’t learn in a textbook, relationships, the key to business success get yourself in the game so your voice can be heard, and feeding your passions.
SAGE Show 2017: Learning How to Sell Your Deal, Become an Effective NegotiatorContains 3 Component(s), Includes Credits
This session will help attendees dramatically improve their negotiation skills and outcomes by answering 7 key questions before the negotiation begins, and learning three tactical moves in face-to-face negotiations that will help sell your deal.
Expo East 2017: Mastering Intentional Communication: Creating Synergistic RelationshipsContains 3 Component(s), Includes Credits Recorded On: 06/12/2017
With more messages than ever before flying at us from all directions, just being a ‘good’ communicator isn’t good enough these days. The gap between being a good communicator and being a great communicator can be huge. Business and personal success require the establishment of effective personal relationships.
Expo East 2017: Making Your Net Work!Contains 3 Component(s), Includes Credits Recorded On: 06/12/2017
One of the most powerful ways to attract new customers is through networking and referrals; unfortunately, most salespeople do not know how to maximize their referral potential. This job can be made either easier or harder by proper or improper use of online networking tools. Stop “socializing” and move toward real referral generation techniques that work.
Expo East 2017: New To The Industry: How To Grow Your Business Through DecoratingContains 3 Component(s), Includes Credits Recorded On: 06/12/2017
Are you new to the industry or in your first years? Congratulations! With over 26 years of experience, I can promise you it's an exciting and ever-changing industry, and the possibilities are endless. Each type of decoration has different terminology, graphics needs and degree of difficulty.
PPAI Research™ 101: Your Comprehensive Guide To The Industry’s Leading Source For Data And AnalyticsContains 4 Component(s), Includes Credits Recorded On: 02/22/2017
Powered by cutting-edge analytics and trusted methodology, PPAI Research™ continues to serve the promotional products industry as the global leader in applied intelligence and insights since 1965. This session is designed to identify the industry tools and resources available through PPAI, while exploring key features and benefits to maximize your business.
Expo 2017: Effective Presentation Skills For WomenContains 3 Component(s), Includes Credits
Join Jessica Hiner for this session on Effective Presentation Skills For Women. A presentation is one of the most important tools a professional has for getting things done and influencing others. Whether you are persuading colleagues, selling to a client, energizing a team or recommending an idea to senior leaders, an effective presentation can be the difference between your success and failure. This fun, one-hour session will help you focus on the visual, vocal and verbal components of presentation delivery so that your message has the intended impact on your audience.
Expo 2016: Incentives 101: An Overview For Promotional Product ProfessionalsContains 3 Component(s), Includes Credits
A basic primer on how offering incentive solutions is similar to offering promotional products, what the significant differences are, and how you can expand your promotional products sales by offering incentives.
Presentation Skills For Sales ProfessionalsContains 3 Component(s), Includes Credits Recorded On: 06/21/2016
Although you may not speak in public often, as a sales professional your ability to speak in public is tested often, perhaps even more often than you realize. In this webinar you will learn how to present yourself, your products and services, and your ideas in a way that resonates with your audience and produces real results for your business—whether you’re speaking in front of a few, or a few thousand. This presentation is geared towards participants that are new to sales.
Promotional Products Industry Overview Part 1Contains 3 Component(s), Includes Credits Recorded On: 05/17/2016
This serves as the foundation for learning the fundamentals of the promotional products industry. Learn the history of the promotional products industry, as well as the types of promotional products and programs, the roles of distributors, suppliers, manufacturers, multi-line reps and end buyers, and the business of promotional products sales and marketing.
Promotional Products Industry Overview Part 2Contains 3 Component(s), Includes Credits Recorded On: 05/17/2016
TJoin Joe Scott for the Promotional Products Industry Overview Part 2. This course serves as the foundation for learning the fundamentals of the promotional products industry. Learn the history of the promotional products industry, as well as the types of promotional products and programs, the roles of distributors, suppliers, manufacturers, multi-line reps and end buyers, and the business of promotional products sales and marketing.
TAS: ABCs 123s Of The Promotional Products IndustryContains 4 Component(s), Includes Credits Recorded On: 03/02/2016
If you’re new to the promotional products industry, this webinar is invaluable to your success. Learn about the $20-plus billion industry and the integral roles played by suppliers, distributors, multi-line reps and other professionals. This session provides a broad overview of the basics of promotional products business.
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