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New To The Industry Electives

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Content designed for participants with less than three years experience in the promotional products industry. 

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  • PPAI Canadian Certified Advertising Specialist (CAS) Package
    Contains 29 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Certified Advertising Specialist (CAS) Package
    Contains 26 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Canadian Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

  • PPAI Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

  • TAS: Expo 2021: New To The Industry Navigation
    Contains 5 Component(s), Includes Credits

    This presentation with Dennis Klum will help suppliers, business services and distributor professionals who are new to the industry shorten their learning curve. In this session, participants will get a crash course on pricing and strategies, supply chain options, market potential, creative decoration, trend preparedness and highlight all the resources available to our members. Participants will learn mind opening takeaways, limitless potential, and introduction to resources including PPAI, Regional Associations, and more. This session is one of the Trained Advertising Specialist (TAS) required courses for the TAS Certificate.​

  • PPAI Trained Advertising Specialist (TAS) Package
    Contains 6 Product(s)

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.

  • CAS: Creating A Change Agent Network Virtual Session
    Contains 4 Component(s), Includes Credits Recorded On: 10/27/2020

    The rate of change is higher today than ever before, people across all industries are finding themselves in change-saturated organizations. Add to that the pressure to achieve return on investment for projects and initiatives and it can fill overwhelming. What you need is a team to help understand how the change is perceived across the organization and industry, what people need and want to know, and where resistance to the change needs to be managed. You're also going to need to create help creating communications, coaching leaders and influencers on their next steps. This session with Carla Howard is designed for young professionals of the promo industry. Participants will network with peers while learning how to create a change agent network, why you need that network, and how to help lead change going forward. Leading change is hard—make it easier by building a change agent network!

  • CAS: Marketing The Day After Tomorrow
    Contains 4 Component(s), Includes Credits Recorded On: 08/05/2020

    This webinar with Joel Schaffer, MAS, looks at marketing strategies for a “whole new world” as the current epidemic abates, and business reopens. Participants will learn how to identify new markets, how to prepare marketing tools, strategies for rebuilding your business. Participants will learn the foundations of relationship marketing and how to be a promotional consultant. This session is sponsored by Tango Card.

  • Basics Of Your Distributorship
    Contains 3 Component(s), Includes Credits

    New distributors: Are you trying to get a handle on your business? To achieve early success, it is essential to become familiar with the industry and learn how to work with all the players: suppliers, vendors and service providers. This workshop will feature the organizing principles of starting your business, including price codes, industry terminology and artwork issues. Additionally, attendees will discuss how to place orders and protect themselves from common order mistakes, what marketing and prospecting techniques work and how to tell the important difference between customers and clients.

  • MAS: Expo 2020: Avoiding Scams In 2020
    Contains 4 Component(s), Includes Credits Recorded On: 01/12/2020

    The promotional products industry is under attack by a variety of scams headed by people intent on taking your money. Chris Morrissey will discuss the ongoing and growing threat that distributors and suppliers face, and provide you with the knowledge you need to identify and avoid current threats that could hurt you, your employees and even your customers. You will learn about red flags to watch out for and how to identify potential scams; how scammers are impersonating suppliers and distributors, and what that means for them; and how to be proactive with customers to help avoid possible scam issues that may arise.