Register for all your CAS required courses in one step. You will have 1 year from the point of registration to complete the certification package.
Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.
Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.
Test reports andcompliance certificates are as complex as they are necessary. Learn how to readand understand these essential documents. This webinar will explain the difference between a good and bad test report. Participants will learn what to look for to confirm a valid test report and explain the red flags and other warnings that invalidate a compliance document. This session qualifies as an "elective" under the Product Safety Aware Program.
Susan DeRagon
Senior Technical Consultant
Susan DeRagon is Senior Technical Consultant at QIMA (formerly AsiaInspection). With over 30 years of experience, she is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods. She has conducted numerous technical seminars and webinars globally. She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.
Ms. DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees. She is also a member of PPAI’s Product Responsibility Action Group (PRAG) and a previous member of the Board of Directors for ICPHSO, the International Consumer Product Health and Safety Organization.
Ms. DeRagon received a B.S degree in business administration from Bay Path College, Magna Cum Laude.
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Haley Will
Account Executive
Haley Will is an Account Executive for UL Verification Services focusing primarily on the Premiums and Promotional Products industries. Haley supports new and existing UL clients by developing and enhancing their Quality Assurance Programs. Haley also manages UL's relationship with PPAI and serves as a proactive point of contact for members to provide technical expertise in areas of global compliance, industry standards and brand specifications. Previously, Haley worked in Client Services as a global account manager focusing on promotional products, toys and children's products. Responsibilities included daily management of domestic and global accounts, review of technical data and test results, and acting as the primary liaison between clients and labs. Haley has been with UL (formerly STR) since 2009 and holds a Bachelor's degree from Springfield College in Marketing and Business Management.
From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?
From COVID-19 to racial inequity, murder hornets and everything in between, life is teaching us the importance of change and adaptability. Join this session with Julie Kwan, Maurice Norris, and Kathlene Brethowr as they discuss diversity, equity and inclusion in the promo products industry. As you move your business forward with new ways of operating, there are many diversity, equity and inclusion-related questions being asked. What can you do to reach a more diverse client base? When it comes to working remotely or returning to an office, what accommodations do you make to meet the needs of your diverse employees? When it comes to racial inequity, what business practices need to change to increase diversity and help everyone feel included and valued?
Julie Kwan
Diversity and Learning Engagement Manager
Julie is the manager of diversity and learning engagement at PPAI. She has over 10 years of experience in learning and development as a program manager, instructional designer, training facilitator, and webinar producer. Julie earned her Bachelor of Business Administration from Texas A&M University and her Master of Science in Instructional & Performance Technology from Boise State University. Through her academic work, Julie published a case study in the textbook Cases on Human Performance Improvement Technologies, as well as two articles for ISPI’s online publication PerformanceXpress.
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Maurice Norris
Public Affairs Manager
Maurice is the public affairs manager for PPAI. He monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.
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Kathlene Brethowr
Volunteer Programs Coordinator
As the Volunteer Programs Coordinator, Kathlene Brethowr works to create opportunities for professional development through volunteering. Prior to joining PPAI, Kathlene was an Account Manager and Event Coordinator for MOJ Consulting LLC for three years where she received direct experience serving associations in the Dallas Fort Worth area. Kathlene graduated from the University of North Texas with a Bachelor of Science in Integrative Studies with a focus in Business, Sociology, and Kinesiology.
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Seth Weiner, MAS
President
Seth Weiner, MAS, is President of Sonic Promos, a promotional marketing firm based in Gaithersburg, Maryland. He has been active in the promotional marketing industry for 27 years, including what will be 23 years with Sonic in 2020. As President of Sonic Promos, he has helped the company to perform in the top 15% of all promotional marketing firms nationwide. He attended Ithaca College, earning a Bachelor’s Degree in Speech Communication and minors in writing, advertising and public relations. Seth earned his MAS in 2010. He actively lectures at various symposiums, conferences and educational institutions, and has been published in many professional publications.
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Latria Graham
President
Known as a game changer, Latria Graham, is a branding expert with over 20 years of credible and results driven experience. Latria is the President of GLB which mission is to help clients drive brand awareness and revenue through innovative marketing strategies and promotional products. GLB primarily services professional athletes, sports & entertainment properties, non-profits, and large corporations. Latria led her company to receive the 2019 Minority and Women-Owned Business Enterprise of the Year by the Florida State Minority Supplier Diversity Council. She now serves on the 2020 Minority Business Enterprise Committee and is the Immediate Past Chairwoman of Habitat for Humanity of Orange and Osceola County.
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1.0 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
Join Cory Halliburton for this session on CAS Required: Business Ethics. This CAS-required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights. This course is required to attain the CAS certification, but attendees do not need to pursue a CAS to attend this session.
Cory Halliburton
Attorney At Law
Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements.
Cory Halliburton graduated Magna Cum Laude from Texas Tech UniversitySchool of Law in 2003 and, among other accolades, was the recipient of the 2013Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young LawyersAssociation.
In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.
In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.
Hank Yuloff
Co-Owner
Hank Yuloff is the co-owner of Yuloff Creative Marketing Solutions, which he co-owners with his wife, Sharyn. Yuloff Creative Marketing Solutions is a business coaching firm delivering traditional and technological marketing plans for small companies. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years.
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Sharyn Yuloff
Co-Founder
When it comes to getting expert business help, Sharyn Yuloff offers a one-of-a-kind perspective. She is an online marketing and human resources expert, and is the co-founder of Yuloff Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies, which she owns with her husband, Hank. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years.
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1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
Join David Shultz for this session on Customer Engagement In A Digital World. This session is designed for distributors interested in learning how to leverage their website and other digital properties to increase customer engagement. It will look at the elements of an effective website including overall design and usability, the importance of responsiveness/mobile usability when designing a website, product research and presentation tools, virtual sampling tools, social sharing tools, and the incorporation of video into your website. We will also explore ways to use blogs, social media and email marketing to build and grow relationships with your customers to keep them coming back for more as well as touch on the basics of search engine optimization (SEO) and ways to use analytics to help refine your digital efforts.
David Shultz
Vice President of Supplier Partnerships
David Shultz is the vice president of supplier partnerships for commonsku. David has more than 17 years of experience in the promotional products industry and is the former vice president of operations at Distributor Central. A recent PPAI Fellow inductee and recipient of PPAI's Industry Collaborator award, he is the incoming president of the Promotional Products Association Midwest (PPAM) and serves as a member of the Regional Association Council (RAC). In his new role, David will work with suppliers to help them connect with distributors more effectively, as well as help them integrate with Promo Standards to achieve better operational efficiency.
Join this session to gain a detailed view into the global cotton supply chain. Mark Messura from Cotton Incorporated, a science-based not-for-profit, will take us through the cotton supply chain, from farming, to ginning, to manufacturing, and more. Along the way, he will discuss the top cotton producing countries in the world, the challenges to traceability, and clarify the facts about different production methods including GM, conventional, and organically-grown cotton. If you source, sell or manufacture cotton products, this webinar is for you. This session will qualify as an elective for the Product Safety Awareness initiative.
Join this session to gain a detailed view into the global cotton supply chain. Mark Messura from Cotton Incorporated, a science-based not-for-profit, will take us through the cotton supply chain, from farming, to ginning, to manufacturing, and more. Along the way, he will discuss the top cotton producing countries in the world, the challenges to traceability, and clarify the facts about different production methods including GM, conventional, and organically-grown cotton. If you source, sell or manufacture cotton products, this webinar is for you. This session will qualify as an elective for the Product Safety Awareness initiative.
Mark Messura
Senior Vice President
Mark Messura is Senior Vice President in the Global Supply Chain Marketing Division at Cotton Incorporated. In this role, Messura is responsible for the company’s global product marketing programs working with manufacturers, brands, and retailers worldwide on topics such as marketing strategy, product innovation, and sustainable supply chains. He is Chairman of the Industry Advisory Board for the Textile Apparel, Technology and Management program at North Carolina State University, where he also serves as an adjunct associate professor. He is a member of the industry advisory boards at Washington State University and Mississippi State University. Messura joined Cotton Incorporated in 1994. Prior to that, he was the Director of Policy and Programs for the North Carolina Rural Economic Development Center, and Associate Director of the North Carolina Board of Science and Technology. Messura earned a Bachelor of Arts degree in Economics from the University of Michigan and a Master of Arts in Policy Analysis from Duke University.
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1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers.
Storytelling is the magic by which we move people: prospects, buyers, employees, colleagues. Behind any successful sale, behind every successful business, there is a story. Learn to tell this story effectively and you’ll learn how to enchant your audience and attract more of the right kinds of customers. Join Bobby Lehew for this session on storytelling, we’ll walk through seven secrets and learn how to translate sales experiences into stories that are compelling.
Bobby Lehew
Chief Content Officer at commonsku
Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce.
Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business.
This session is sponsored by Tango Card!
Prepare now for the unique challenges and opportunities you are likely to encounter in the coming year. Learn how to increase your sales by taking advantage of the changes and the trends in the marketplace.Topics that will be covered include: where to find information regarding trends and the latest incentive research, how to apply the information to improve your business performance, and how to find the products and services you need. This session is intended for distributors that are interested in adding corporate gifts and incentive programs into their business.
This session is sponsored by Tango Card!
Cindy Mielke, CPIM
Director of Channel Marketing
Cindy Mielke, CPIM, is Tango Card’s Director of Channel Marketing - Incentives and has spent more than 20 years working with clients and partners on their incentive and recognition program rewards. A strong advocate for the incentive industry, Mielke is president emeritus of the Incentive Marketing Association and past president of the Incentive Gift Card Council. She currently serves on the board of the Incentive and Engagement Solutions Providers council, where she has also served as president.
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Stephanie Harris
President
Stephanie Harris is President of the Incentive Research Foundation (IRF). In her role she directs the efforts of the IRF, an organization that funds and promotes research to increase the understanding, effective use, and benefits of non-cash incentives to businesses globally. Harris is responsible for all strategic and operational aspects of the IRF, working closely with the IRF Board of Trustees. Prior to joining the IRF, Harris was part of the American Express Meetings & Events leadership team, leading their global event strategy, thought leadership, and marketing efforts. During her tenure, Harris created the Global Meetings Industry Forecast which has become an industry bellwether. She received the American Express Chairman’s Award for Excellence and was a 2015 Pacesetter at American Express GBT. Harris also spent eight years at Maritz, as Division Vice President, Brand Strategy & Marketing, working across the Motivation, Rewards, and Travel business units where she developed an understanding of, and passion for, the incentives business. She received the Maritz Innovation Award for her work on Travel Insight, a conjoint research-based approach to incentive travel program design. Harris has served on the Meeting Professionals International Foundation Board and the Travel + Leisure Business Travel Advisory Board. Currently, she represents the IRF on the Events Industry Council and serves on the Incentive Federation Board of Directors. Harris resides in St. Louis with her husband, four children, Labrador and two miniature donkeys.
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Brian Galonek, CPIM
President
Brian Galonek, is a Certified Professional of Incentive Management (CPIM) and the President of All Star Incentive Marketing, a 45 year old company that helps its customers focus on improving the safety, health, and wellness of workers by first improving employee engagement. He is a member of the Incentive Marketing Association (IMA) and other strategic industry groups and a board member of the Incentive Foundation. He has produced countless articles and white papers, and presented dozens of seminars and webinars on these, and related topics, to HR, safety, and operations leaders around the world.
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David Gould, CPIM
CEO
David Gould, CPIM, is CEO of CR Worldwide, headquartered in the UK. He spent 23 years in the IT channel in various senior leadership roles before changing industries and joining CR Worldwide in 2014. As CEO, he is responsible for developing and growing the business to support new and existing clients. Since David moved to the incentive marketing industry, he has been an active member of the Incentive Marketing Association (IMA). In February 2018, he was appointed to the Board of Incentive and Engagement Solutions providers (IESP), an IMA Strategic Industry Group (SIG). In July 2018, he was appointed Vice President, IESP, and separately, studied and qualified for the Incentive Professional (IP) designition. In July 2019, he gained the Certified Professional of Incentive Management designation and was appointed President, IESP, and was also appointed to the Board of Directors of the IMA. David has a passion for outdoor life, especially skiing, travel, technology, and quality family time.
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1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
This twenty minute session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the industry. If you are new or work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.
This twenty minute session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the industry. If you are new or work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.
Tina Filipski
Director of Publications/Editor, PPAI
Tina Berres Filipski heads up PPAI's publications team, which is responsible for producing PPB, PPB Newslink, Promotional Consultant Today and PromoTalks podcasts. She's also staff liaison to the Editorial Advisory Committee.
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0.5 Points
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.
This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.