PPAI
The PPAI EXPO
The PPAI Expo is the largest and most-attended promotional products trade show in the country. As an industry-renowned trade show, The PPAI Expo is a carefully crafted showcase of opportunities for industry newcomers and veterans. Sessions cover everything from basic selling skills to insightful business philosophies from expert keynote speakers.
75 Results
- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.
PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry. 
Lindsey Davis, MAS (Moderator)
Director of Business Development
PPAI
Lindsey is the Director, Business Development at PPAI. She is also responsible for Promotional Products Work Expo, and the overall PPW initiative. Lindsey’s focus is on growing and supporting PPAI’s goal to educate advertisers and buyers on the effectiveness and influence of promotional products as part of an overall marketing and branding strategy.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.
Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation. 
Cliff Quicksell, MAS+ (Moderator)
President and CEO
Cliff Quicksell & Associates
Cliff is the President of Cliff Quicksell Associates, and for over 36 years, he has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves, their products, and services, as well as how to motivate their personnel. He has authored three books and two weekly blogs. Cliff is a regular speaker at PPAI Expo and has received numerous awards. Most recently, he was named the 2022 Inductee for the PPAI Hall of Fame. 
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
Online marketing offers many different tools to help you increase your sales and profits. Come to this Online Marketing Master Class to learn from those who are doing exactly that. This panel discussion will share tips, expertise, platforms and a step-by-step overview of how to put a successful campaign together. Join this session and heighten your online marketing knowledge to the benefit of you and your company.
Online marketing offers many different tools to help you increase your sales and profits. Come to this Online Marketing Master Class to learn from those who are doing exactly that. This panel discussion will share tips, expertise, platforms and a step-by-step overview of how to put a successful campaign together. Join this session and heighten your online marketing knowledge to the benefit of you and your company. 
Kirby Hasseman (Moderator)
CEO
Hasseman Marketing & Communications
Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has four full-time internal employees and seven salespeople. Hasseman is a thought leader in the promotional products industry. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Hasseman hosts a weekly web show called Delivering Marketing Joy, where he interviews business leaders from around the country. He also co-hosts an industry leading podcast, unscripted.
Charity Gibson (Moderator)
National Account Coordinator
Peerless Umbrella
Charity Gibson is the National Account Coordinator for Peerless, a Chef with the industry non-profit organization PromoKitchen.org, and the owner of Green Banana Social - a social media services provider for promotional products industry suppliers. Prior to life on the supplier side of the industry she spent 16 years as a very successful distributor working with several well-known end buyer corporations. She moved to the supplier side five years ago and today uses her decades of experience to assist Peerless in reaching their sales goals and helping to educate and mentor professionals throughout the industry. Charity's award-winning social media efforts are well recognized throughout the promotional products community. She is known for her posting consistency, lightning-fast response times, and creative problem-solving abilities. 
Javier Melendez (Moderator)
National Account Executive
Walker-Clay, Inc.
Javier Melendez is a branded merch specialist with over a dozen years’ experience in the print and promotional product industry. During the pandemic, his unique video style and social media presence has grown to where he has been recognized on the industries #online18 two years in a row, and the 2022 PPAI Rising Star list. 
Brandon Pecharich (Moderator)
Director of Sales Marketing
Branded Logistics
Brandon Pecharich is the Director of Sales Marketing at Branded Logistics and has over 19 years of promotional products experience. He was named a PPB Rising Star in 2021, SAAGNY 40 under 40 in 2022, and has been part of TeamPC for over 5 years, which was named one of the 2021 PPB Greatest Places to Work. In addition to his media activities, Brandon has been on many conference stages discussing being an "And" leader versus an "Or" boss. He shares his love for all things promo through the #PromoErrday series at PromoCorner. 1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- PPAI Associate - Free!
- PPAI Member - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
Would you plant a garden with only one type of plant? What is a gardener’s responsibility in making sure all of their plants thrive? Come to this session, where you will learn why diverse teams working in an environment of equity, inclusion, and belonging drive the best business results. This session’s panel includes perspectives from PPAI members leading the DEI charge within their organizations and the owner of a consulting firm whose sole purpose is to help organizations build inclusion programs, through inclusive leadership coaching and evidence-based tools.
Would you plant a garden with only one type of plant? What is a gardener’s responsibility in making sure all of their plants thrive? Come to this session, where you will learn why diverse teams working in an environment of equity, inclusion, and belonging drive the best business results. This session’s panel includes perspectives from PPAI members leading the DEI charge within their organizations and the owner of a consulting firm whose sole purpose is to help organizations build inclusion programs, through inclusive leadership coaching and evidence-based tools. 
Dawn Olds, MAS (Moderator)
Immediate Past Board Chair and Senior Vice President of Industry Relations and DEI
HALO
Dawn Olds, MAS, has been in management for over 20 years, spanning three focus areas: accounting, information technology and general operations. She has developed and managed project integration plans for dozens of successful acquisitions. Olds has been the executive sponsor for several Lean Six Sigma projects. Her career highlights also include mentoring and developing dozens of professionals within the Halo organization and promoting them. In addition to the development of people, Olds dedicates time to volunteering for Junior Achievement, is a mentor for a high school entrepreneur program, and is a member of the Women’s Professional Network, She holds a bachelor’s in information systems and an associate degree in accounting. 
Sonya Kaleel (Moderator)
Founder and DEI Strategist
The Inclusion Practice
Sonya Kaleel (she/her/hers), founder and DEI Strategist of The Inclusion Practice, guides leaders and organizations in bringing diversity, equity, inclusion (DEI) from theory to practice with a focus on outcomes. Her background spans 30 years in leadership development, organizational learning, and social justice advocacy. Driven by a sense of curiosity, creativity, and compassion, she is skilled at providing changemakers with practical ways to set the tone for inclusion and be accountable. She is adjunct faculty for Northwestern University’s Leading Equity & Inclusion in Organizations Master’s Program, and she holds an MS in Learning & Organizational Change from Northwestern. She currently resides in Long Beach, CA where she enjoys walking on the beach, baking with her family, and chilling with her two cats. 
Natalie Tenner (Moderator)
Credit Manager and First Chair of the IDEA Council
SanMar
Natalie Tenner has been with the SanMar corporation out of Issaquah, Washington for over 20 years. Currently, she is a Credit Manager and the first chair of the IDEA (Inclusion, Diversity, Equity & Action) council. Natalie is honored to be the chair of the IDEA council and has spent the last 2 years, managing the council’s initiatives, and meeting with departments throughout the organization as a guest speaker and most importantly taking the time to learn and engage. The work of the council has been well received and she wants to make sure the vision of empowering and encouraging employees to embrace differences, maximize talents and to create opportunities for equitable growth remains central. She also wants to promote an inclusive culture built on respect and open communication, she says, “that starts with humble and honest communication. It is innovative when an organization sees diversity as an opportunity and not as an inconvenience, in fact, differences can cultivate amazing relationships and creativity.” Natalie holds a bachelor’s and master’s degree in communication and most recently attended Cornell University’s Diversity and Inclusion certificate program. Natalie is married and has two sons. 
Johanna Gottlieb (Moderator)
Vice President of Sales
HALO
Johanna Gottlieb is the Vice President of Sales for HALO. She began her industry career 16 years ago at Axis, where she was an Associate Account Manager. Jo was named to Advertising Specialty Institute’s “Hot List” in 2017. She has been an active volunteer for both, PromoKitchen in 2019 and PPAI’s DEI Taskforce. She is also a frequent speaker, presenting topics regarding best business practices and diversity, equity and inclusion in the workplace. 
Kara Keister (Moderator)
Co-Owner
Social Good Promotions
Kara Keister started her promotional professional career 12 years ago in distributor sales. She is now the Co-Owner of Social Good Promotions, which received the PPAI Silver Pyramid Award in the Social Responsibility Program and Digital Self-Promotion categories. Kara has served as a volunteer on regional industry boards in an executive capacity and was named to the PPAI Rising Star list in 2021. 1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- PPAI Associate - Free!
- PPAI Member - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
While corporate contracts are one of the most effective ways for companies in the promotional products industry to grow their profit and impact, too many are profoundly struggling to start or scale their corporate work. Unclear about how to get in the door or turn an initial contract into a recurring one, many often find themselves hustling for introductions and networking with the wrong people. Learn how diversity certification can help a diverse business owner (i.e., woman, minority, LGBTQ, veteran, or disabled) accelerate their business success if they understand how to get certified and leverage their certification once they are certified. If you are a company who is not able to become certified, learn how you can partner with those who are and benefit from those relationships.
While corporate contracts are one of the most effective ways for companies in the promotional products industry to grow their profit and impact, too many are profoundly struggling to start or scale their corporate work. Unclear about how to get in the door or turn an initial contract into a recurring one, many often find themselves hustling for introductions and networking with the wrong people. Learn how diversity certification can help a diverse business owner (i.e., woman, minority, LGBTQ, veteran, or disabled) accelerate their business success if they understand how to get certified and leverage their certification once they are certified. If you are a company who is not able to become certified, learn how you can partner with those who are and benefit from those relationships. 
Heather Cox (Moderator)
Co-Founder and President
Certify My Company
Heather is the Co-Founder and President of Certify My Company, where she helps diverse business owners get diversity certified and leverages that certification to secure more corporate contracts, increasing their revenue. Heather is the winner of numerous awards, she serves on many regional forums and has held leadership roles with various organizations and councils. Heather is a wife and mother of five. 
Kathy Cheng (Moderator)
Founder
Redwood Classics Apparel
Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers, and the Founder of Redwood Classics Apparel, its in-stock apparel line which provides promotional and retail distributors with garments handcrafted in North America. She also lends her time and expertise to a number of not-for-profit organizations and spearheads charitable causes in her community in collaboration with partners across a variety of industries. 
Elise Lindborg (Moderator)
Founder and CEO
Brand|Pride
Elise Lindborg is the Founder and Chief Executive Office at Brand |Pride, a Seattle-based, woman owned, LGBTE supplier. Brand|Pride has been in business since 2000, and has won numerous awards, including being the only certified LGBTQ supplier in the United States to win the prestigious NGLCC Supplier of the year, two times. Prior to starting her company, Elise was the United States National Rowing Team Manager from 1987 to 1996, and she culminated her career in amateur sports by managing the 1996 U.S. Olympic Rowing Team. 
Rhoda Hassad (Moderator)
Supplier Diversity Manager, Global Procurement
MGM Resorts International
Rhoda Hassad is the Supplier Diversity Manager, in Global Procurement, for MGM Resorts International. In her role she is focused on building an inclusive environment to increase the participation of diverse suppliers in procurement contract opportunities and to develop a competitive supplier base that represents the communities they serve. By continuing to build external partners, increasing community engagement, and enhancing awareness, she works to expand MGM Resorts International brand in diverse and procurement settings. 
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- PPAI Associate - Free!
- PPAI Member - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.
The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.
Bill Petrie (Moderator)
Founder and Creative Director
brandivate
Bill has over 22 years of working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Founder and Creative Director at brandivate, an award-winning full-service marketing services and advertising agency, Bill is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast Promo UPFront. Bill has extensive experience defining brand strategy, creating successful marketing campaigns, creating and developing winning RFP responses, and presenting winning marketing and merchandise solutions to Fortune 500 clients. 1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- PPAI Associate - Free!
- PPAI Member - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
There are so many different aspects to digital transformation, and each one can influence your sales and your customers. This session takes some of the hottest topics and provides much needed information on each. Discover the details, facts, stats, and data regarding Industry Service Providers, PDX and Cybersecurity, and learn the different ways these can affect your business, reputation, and growth.
There are so many different aspects to digital transformation, and each one can influence your sales and your customers. This session takes some of the hottest topics and provides much needed information on each. Discover the details, facts, stats, and data regarding Industry Service Providers, PDX and Cybersecurity, and learn the different ways these can affect your business, reputation, and growth. 
Chris Alfano (Moderator)
Senior Vice President of Business Technology
AIA Corporation
Chris Alfano, Senior Vice President of Business Technology at AIA Corporation, has more than 15 years of IT leadership and business management experience, successfully delivering technical solutions that reduce costs and inefficiencies while increasing performance and infrastructure security. Prior to AIA, he led the technology strategy and digital transformation at Vantage Apparel, a top-ranked national manufacturer and supplier of branded apparel. 
Nick DiNicola (Moderator)
Digital Transformation Manager
PPAI
Nick DiNicola is the Digital Transformation Manager at PPAI. Nick began his Promotional Product career in the mid-1990s at Impact Data. From there he worked for 20 years at ASI in various roles but concentrating on events and trade shows. When live events paused, he was hired as Executive Director of sales and marketing for a Florida based distributor. Nick is married, has one son and spends his free time with his large musical family. 
Pat Patton (Moderator)
Manager, Distributor Relations and Membership
PPAI
Pat Patton, is the Manager, Distributor Relations and Membership for PPAI. He has a been in the promotional product industry for 4 years. Before joining PPAI, he worked for the Vernon company as the recruiting manager, but has experience in sales and membership from past work experience. Pat has two kids Sam and Nora, and he resides in Pennsylvania. 1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- PPAI Associate - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from.
Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from. 
Jason Lucash (Moderator)
Managing Partner
Two Days Apart, LLC.
Jason Lucash is the co-founder of Origaudio, former Chief Development Officer for top 10 industry supplier HPG, and creative mastermind at his core. Lucash launched Origaudio in 2009 and led it to being the fastest growing company in the promotional industry for many years before being acquired by HPG in 2018. Jason has won countless industry awards in addition to being named Entrepreneur Magazine's "Entrepreneur of the Year", appearing five times on the Inc. "500 Fastest Growing Companies" list, winning Time Magazine's "50 Best Inventions of the year, and securing a deal on ABC’s hit show “Shark Tank”. Over his career, Lucash has developed and launched over 200 products into the promotional products industry and has been recognized as an industry leader and innovator by numerous industry publications. 1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- PPAI Associate - Free!
- PPAI Member - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
Highlight essential information and show what makes your distributor unique and right to the next generation of buyers. Learn how to 10x sales while easily connecting with new customers. Whether you’re looking for foot traffic or web traffic, use this knowledge to generate the ultimate referral source. To get the most out of your Google Business Profile, you must optimize it. Here we will talk about some quick and easy ways to do that. Creating this free profile is a great way to increase your visibility across Google. Information from your Google Business Profile appears in Google Search, Google Maps, and Google Shopping. A Google Business Profile helps ensure that people find your business when looking for products and services.
Highlight essential information and show what makes your distributor unique and right to the next generation of buyers. Learn how to 10x sales while easily connecting with new customers. Whether you’re looking for foot traffic or web traffic, use this knowledge to generate the ultimate referral source. To get the most out of your Google Business Profile, you must optimize it. Here we will talk about some quick and easy ways to do that. Creating this free profile is a great way to increase your visibility across Google. Information from your Google Business Profile appears in Google Search, Google Maps, and Google Shopping. A Google Business Profile helps ensure that people find your business when looking for products and services. 
Malik Hemani (Moderator)
Principal, Creative Director
Graphic Stylus, LLC
Malik Hemani owns one of the highest rated distributorships based out of Houston, TX and currently serves on the Houston Promotional Products Association Board. With over 15+ years in Oil & Gas Technology Project Management, Malik has helped last scale companies with technology infrastructure deployments and worked on several digital transformation processes focused around customer engagement and sales. His experience has also helped several distributors double their monthly revenue by doing easy and free optimizations to their online profiles. Malik himself has grown his distributorship 3x year over year since 2020 by using the same strategies. 1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- PPAI Associate - Free!
- PPAI Member - Free!
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- Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023
How can promotional products being sold have a positive impact in a world where waste generation and disposal are a problem? Your clients want to know this answer, along with what you are doing to help resolve this serious issue. In this session you will gain valuable insight into how you continue seeking business success in the promotional products industry, while still considering where the products will end up.
How can promotional products being sold have a positive impact in a world where waste generation and disposal are a problem? Your clients want to know this answer, along with what you are doing to help resolve this serious issue. In this session you will gain valuable insight into how you continue seeking business success in the promotional products industry, while still considering where the products will end up. 
Ashlee Baker (Moderator)
Principal and Waste Diversion Specialist
Waste Not Consulting
Ashlee Baker is a principal and waste diversion specialist at Waste Not Consulting. She brings over ten years of experience in waste diversion for commercial properties. She has a background in working with commercial, retail, and residential properties to develop, implement, and manage sustainable waste and recycling programs that are both environmentally friendly and financially responsible. With a passion for diverting waste from landfills, Ashlee has created and implemented over 150 waste stream management programs with an emphasis on diversion and has completed over 16M square feet of LEED compliant waste audits. She strives to encourage greater consciousness of our individual environmental footprints through education, outreach, and best practices. Ashlee holds a master of science degree in environmental studies from California State University, Fullerton and a B.A. in communications studies from Florida State University.
1 Point
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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- PPAI Member - Free!
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