MAS: Future Ready Sales: Recruiting and Retaining a Killer Sales Team: PPAI Expo 2025

Finding the perfect salesperson is just the start. The real challenge? Keeping them engaged, motivated, and consistently performing. In today’s competitive environment, it’s not enough to attract top talent—you need to create an ecosystem where they can thrive and grow. Join our expert panel, moderated by Nicole Rhooms, with insights from leaders like Brittany Frase, Brandon Kennedy and Mykala Goodwin. Together, they’ll unpack the secrets to recruiting top sales talent, building a high-performing team, and retaining the best in the business. Whether you’re looking to hire your first rep or optimize an established team, you’ll walk away with actionable strategies to hit your sales goals and create a culture that keeps your team at the top of their gam

Brandon Kennedy

President and CEO

BrandCo Marketing

Brandon Kennedy is the Owner, Founder, and President at BrandCo Marketing, and started the company in 2004.  Since that time, he joined ASB as a HUB Owner He has been married to his wife Christina for 20 years, and >span class="NormalTextRun SCXW31625477 BCX8">have a 17-year-old high school senior, Colton.   Brandon loves to play golf, basketball and go offshore fishing with his son.     

 

Brittany Frase

VP Sales

Hirsch

Brittany Frase, MAS is the Vice President of Sales for Hirsch with 15 years of experience in the promotional products industry on both the supplier and distributor sides. With a successful track record in sales leadership, Brittany has a passion for leading dynamic teams and mentorship inside and outside of industry. Brittany was named a PPAI 2024 Rising Star, is a Premier Group board member, and volunteers on many industry committees. When she's not working, you can find Brittany corralling her two kids, and if they have a babysitter, you can catch her at a stand-up comedy show.  

 

Mykayla Goodwin

VP, Strategy

OrderMyGear

A self-described professional student, Mykayla Goodwin is the VP of Strategy for OrderMyGear (OMG), an online store platform for selling branded merchandise to groups. As a strategy leader, Mykayla is focused on identifying growth opportunities and guiding company strategy through market research and strategic planning. She also assists with positioning to help the market understand who OMG is, what they do, and how they're different from the rest. Mykayla received an M.B.A. from University of North Carolina Charlotte where she focused on innovation and growth strategy, as well as a B.B.A. in Marketing from Texas State University. 

 

Nicole Rhooms (Moderator)

Human Resources Director

PPAI

Nicole Rhooms is the Human Resources Director for PPAI. She oversees the Human Resources department and develops and implements HR strategies that align with organizational goals. With over 15 years of experience, she has a strong background in talent acquisition, employee engagement, and performance management. She is dedicated to fostering a positive workplace culture and enhancing employee satisfaction. Nicole is passionate about driving initiatives supporting diversity, equity, and inclusion while ensuring compliance with labor laws and regulations. She is dedicated to mentoring emerging leaders and firmly believes in the transformative power of people in organizations. 

 

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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available