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Sales

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Content and subjects related to the mechanics and management of the sales process, sales presentations, prospecting, program selling, and penetrating markets.

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  • Contains 2 Component(s), Includes Credits Recorded On: 01/16/2024

    Looking to elevate your performance? You’re in the right place! Alex will inspire you to break through to your next level of achievement – a level that may seem daunting, discouraging, unrealistic or flat out impossible. There has never been a more pressure-filled time of comparison, distractions and judgements than right now. This causes people to fall into the trap of underperforming, burnout, delaying goals or not stepping up into opportunities altogether. Alex offers empowering, actionable, positive steps to make your next level goals happen. Alex shows you how to focus on your unique journey, harness your true potential and channel your hidden strengths to be The Unstoppable YOU! Sharing vulnerable, honest and hilarious stories of being the only person in the history of NBC’s American Ninja Warrior to go from Host to Competitor, Alex provides real-life tools to cultivate confidence, defy your internal limits, create positive mental health and realize your highest goals – even if you don’t fully believe you can just yet.

    Looking to elevate your performance? You’re in the right place! Alex will inspire you to break through to your next level of achievement – a level that may seem daunting, discouraging, unrealistic or flat out impossible. There has never been a more pressure-filled time of comparison, distractions and judgements than right now. This causes people to fall into the trap of underperforming, burnout, delaying goals or not stepping up into opportunities altogether.

    Alex offers empowering, actionable, positive steps to make your next level goals happen. Alex shows you how to focus on your unique journey, harness your true potential and channel your hidden strengths to be The Unstoppable YOU!

    Sharing vulnerable, honest and hilarious stories of being the only person in the history of NBC’s American Ninja Warrior to go from Host to Competitor, Alex provides real-life tools to cultivate confidence, defy your internal limits, create positive mental health and realize your highest goals – even if you don’t fully believe you can just yet.

    Alex Weber (Moderator)

    American Ninja Warrior, Award-Winning Leader & Entertainer

    Alex Weber is an American Ninja Warrior, Award-Winning Leader & Entertainer positively inspiring millions to achieve breakthrough success! Not only does Alex talk the talk as an in-demand international speaker,
    but he’s also walked the walk as an elite competitor on NBC’s Emmy nominated series American Ninja Warrior. Well, more like, leaped the leap! This wildly popular TV show has sparked a global phenomenon to
    the extent that hundreds of thousands of people apply, and only a few hundred are given the rare opportunity to compete. Alex is the only person to host and compete on NBC American Ninja Warrior. Alex’s
    greatest passion is championing your highest potential by helping you find your Edge… Because success is about more than just knowing what to do, it’s knowing how to do it. And, when it comes to masterful execution of your skills, one thing is certain: Negative energy kills results. In order to perform and lead at your best, you need to access your Edge. Alex shows Top Professionals and Leaders how to bring their very best every day, and to the most high-stakes situations that can make or break your success. It's his sincere understanding of peak performance and peak challenges, mixed with inspiring stories and actionable strategies that makes Alex unforgettable for your audience. With his contagious energy and passion, Alex shares his game-changing secrets to record-breaking success and will be the human shot of
    espresso to make your people come alive!

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    Hear a panel of industry experts talk about their sales journeys, from getting started to continued growth. Being in sales means never being satisfied with your last sale, but always maintaining the drive and desire to find your next customer. Secure clear takeaways that will allow you to rise to the next level, gain the next customer and create the partnership with the clients you desire.

    Hear a panel of industry experts talk about their sales journeys, from getting started to continued growth. Being in sales means never being satisfied with your last sale, but always maintaining the drive and desire to find your next customer. Secure clear takeaways that will allow you to rise to the next level, gain the next customer and create the partnership with the clients you desire.   

    Joshua White (Moderator)

    Head of Strategy and General Counsel

    BAMKO

    Joshua White is BAMKO’s Head of Strategy. In this role, Joshua focuses on the long-term strategic initiatives that contribute to BAMKO’s top line revenue growth. These efforts include M&A, strategic partnerships, sales and marketing strategy and execution, talent acquisition, expansion into new business verticals and markets, oversight of PR efforts, development of brand strategy, and strategic sales communication.

    Since joining the company in 2013, BAMKO has grown from around $20m in annual sales to over $300m, becoming the fastest growing Top 10 Distributor in the industry during that time. Joshua was named a PPB Magazine Rising Star and to the Counselor Magazine Hot List in 2018 and was the Los Angeles Business Journal's Rising Star General Counsel of the Year in 2016.

    A passionate advocate for BAMKO’s unique culture, Joshua takes a particular interest in the preservation and continuous improvement of that culture, describing it as BAMKO’s “core competency.” 

    Prior to joining BAMKO, Joshua worked as an attorney in private practice in Santa Monica, California. Licensed to practice law in California, Nevada, and Texas, Joshua earned his undergraduate degree in political science at the University of Southern California and his law degree from the UCLA School of Law. 

     

    Joseph Sommer (Moderator)

    Founder

    Whitestone

    Commonsku’s Entrepreneur of the Year, Joseph Sommer is the founder of Whitestone, a best in class, fully remote branded merchandise agency.  He has built his career with passion, enthusiasm and creativity and leads one of the most progressive businesses in the industry.  Whitestone was recently named to the Inc 5000 list for fastest growing private companies in America for the 6th straight year, and Inc Magazines Best Workplaces. In college, Joseph majored in entrepreneurship and built his business plans in the promotional products industry.  A seasoned vet at 34 years old, this is the only career and job he’s ever known, with Whitestone being the largest company he's ever worked for. Joseph lives in Austin, TX and is an active member of YPO and EO.

    Nenette Gray (Moderator)

    Founder & Chief Lemonade Maker

    Lemonade Creative Marketing, LLC

    Nenette Gray is the Founder & Chief Lemonade Maker of Lemonade Creative Marketing, LLC, a branded promotional merchandise agency based in Baton Rouge, LA. Her company focuses on helping businesses excite, engage and inspire while maximizing their brand. Nenette spent nearly 20 years working with Fortune 500 companies in Marketing & Sales Leadership winning numerous professional & business awards. 

    In 2010, Nenette was laid off from her pharmaceutical company. At that time, she decided to turn the lemons of losing her pharmaceutical job into lemonade. In September 2010, she founded Lemonade Creative Marketing, LLC where she brings her positive energy and zest for marketing to her clients. Some of their clients include: ExxonMobil, Blue Cross Blue Shield of LA, Amerihealth Caritas as well as LSU & Southern University.

    Nenette & her company Lemonade Creative Marketing, LLC have received recognition for business excellence. Most recently, Lemonade was named 2023-24 WBE Supplier of the Year for WBENC’s WBEC SOUTH. Nenette was also nominated for the Fidelity Bank P.O.W.E.R. 2024 Woman of the Year award which will be awarded in March. 

    Outside of the office Nenette can be found traveling, experiencing new cuisine and exploring the great outdoors, hiking and kayaking. 

     

    Sarah Whitaker (Moderator)

    Owner

    Williams Advertising

    Sarah Whitaker is the owner of Williams Advertising, a full-service marketing agency that also specializes in creating branded merchandise. In addition to leading Williams Advertising, Sarah serves on the Kentucky Chamber of Commerce Board of Directors and is the Chair of the Hopkinsville Small Business Commission. Sarah previously served as chair of Kentucky Chamber of Commerce Small Business Policy Council, president of the Pennyroyal Arts Council, was a member of the Hopkinsville-Christian County Convention & Visitors Board of Directors, president of Hopkinsville Junior Auxiliary and founding chair of Hopkinsville Young Professionals Engage. In 2019, Sarah was named a top promotional products professional under 40 by Print + Promo magazine. Sarah earned a Master in Business Administration degree and an undergraduate degree in marketing from Murray State University.  Sarah’s favorite roles are mom to 6 year old daughter Ellery and wife to husband Phillip.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    Join us for this transformative session that will change the way you approach sales and life. In this powerful talk, you’ll hear the personal story of Jenna Quaranta – mass shooting survivor, Director of Sales Training & Development at HPG, and certified mental health ambassador and business consultant coach. We'll explore the core theme of resilience after tragedy and its relevance to the sales field. You'll uncover the importance of resilience, adaptability and mental fortitude, helping you bounce back from rejection, adapt to change, and manage stress effectively. Learn how personal growth and success can emerge from adversity, discover the incredible power of perspective in overcoming challenges, and gain actionable strategies for resilience in sales, including continuous learning and self-care. Don't miss this life-changing event; plan your PPAI schedule early and remember the motto: "STAY ALIVE."

    Join us for this transformative session that will change the way you approach sales and life. In this powerful talk, you’ll hear the personal story of Jenna Quaranta – mass shooting survivor, Director of Sales Training & Development at HPG, and certified mental health ambassador and business consultant coach. We'll explore the core theme of resilience after tragedy and its relevance to the sales field. You'll uncover the importance of resilience, adaptability and mental fortitude, helping you bounce back from rejection, adapt to change, and manage stress effectively. Learn how personal growth and success can emerge from adversity, discover the incredible power of perspective in overcoming challenges, and gain actionable strategies for resilience in sales, including continuous learning and self-care. Don't miss this life-changing event; plan your PPAI schedule early and remember the motto: "STAY ALIVE."

    Jenna Quaranta (Moderator)

    Director of Sales Training and Development

    HPG

    Jenna Quaranta (or better known as JQ to most in the industry) is the Director of Sales Training and Development at HPG.   Prior, she was the VP of Sales & Business Innovation at the emerging startup, KNOSS Apparel. With over a decade of industry experience as both a Supplier and PPD, JQ's reputation as an industry thought leader and Sales powerhouse is indisputable.

    Sales is not just the act of selling for JQ, instead, her no-BS approach combined with a tactical mindset is a key component in her ability to bring value to customers and their businesses. She utilizes her knowledge as a Certified Business Coach to provide a path to success for her customers in a consultative manner. Furthermore, as a Certified Mental Health Ambassador, JQ emphasizes that, to be a strong Professional, you must also possess a strong mind, body and discipline. JQ’s innovative approach creates a unique relationship with her customers where service is supported by the products she sells, not the other way around.

    Recognized in the Top 10 by PPAI’s Online18 as one of the industry’s key influencers, many people’s first introduction to JQ is via her social media, give it a follow and you’ll see these words come to life.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    You have delivered the product. Now what? This is just the beginning of the process, and now is the time to show your clients what sets you apart from the others. Creativity, design and execution will help both you and your client succeed.

    You have delivered the product. Now what? This is just the beginning of the process, and now is the time to show your clients what sets you apart from the others. Creativity, design and execution will help both you and your client succeed.  

    Jessica Gibbons-Rauch, MBA, CAS (Moderator)

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    Quinn Bui, CAS (Moderator)

    National Sales Manager

    Rupt

    Quinn Bui is a National Sales Manager for Rupt, a sustainable lifestye supplier. With over ten years of experience in the promotional product industry, his goal is to use his expertise, creativity, and enthusiasm to push our industry forward. He believes in fostering memorable experiences and building relationships along the way. Currently, he is expanding his network through his Promo #VanLife and traveling throughout his territory.

     

    Samantha Fullerton (Moderator)

    Senior Account Executive

    BAMKO

    With a retail management background and zero idea what a promotional product was, Samantha joined the secret industry of branded merch almost 16 long years ago. What started out as an assistant position to 3 busy reps soon became managing her own book of business after less than one year. Working alongside a crew of very creative individuals, Samantha soon discovered that she would be a lifer in the branded merch industry – how could she walk away from the fun and excitement that each project delivered? A few strategic moves later, Samantha is now a Senior Account Executive with BAMKO and hopes to help grow the Canadian side of the business with an incredible group of folks she has been blessed enough to work with over the years.

    If she isn’t at home in Alberta, she is likely back in her hometown of Kelowna, BC visiting friends and family. 

    Kate Masewich (Moderator)

    VP of Marketing

    commonsku

    Her team calls her the glue, the conductor, the creator of magic, and the secret ingredient behind all our marketing and our events. As commonsku’s VP of Marketing, Kate has not only guided the marketing efforts but orchestrated the ops behind every event: skucon, skucamp, commonsku University, and now, successfully hosting thousands of people through our virtual experiences. Kate is passionate about community, a detail-fanatic, and possesses an incredible agility, navigating commonsku toward future-focused branding while delivering on fast, target-rich marketing execution. Whether driving sales results for the sales team, crafting another award-winning skucamp collection, or guiding the team through another successful event, she loves bridging the world of commerce and creativity. 2020 PPB Rising Star, Pyramid Award winner, and avid traveler, when she’s not planning a new place to explore, you can find her cooking meals for friends, playing board games, and spending time outdoors.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    Join us for an informative and energizing session where we uncover key trends for 2024. We’ll take a look at what PCNA is doing to support these trends, and you, this year.

    Join us for an informative and energizing session where we uncover key trends for 2024. We’ll take a look at what PCNA is doing to support these trends, and you, this year.

    Holly Brown (Moderator)

    Chief Revenue Officer

    PCNA

    Holly Brown is the Chief Revenue Officer at Polyconcept. Technically savvy and intellectually curious, Holly is a marketing and sales executive with proven success driving double-digit growth for various software and hardware technology companies across multiple verticals including Honeywell, Stanley Black & Decker, Lexmark, and S. P. Richards. Results-oriented with expertise in transforming organizational performance via laser-focused strategic sales & marketing strategies, Holly is a dynamic and inspirational leader, strong motivator, noteworthy communicator, and exceptional innovator with superior business acumen. A strategically oriented executive who is adept at vision creation & execution, strategic thinking, and facilitating change management. Holly thrives in highly matrixed global environments, and in cross-functional leadership roles with finesse for engaging multiple stakeholders, influencing teams, driving change, and promoting continuous improvement.

    LIz Haesler (Moderator)

    Global Chief Merchandising Officer

    PCNA

    Liz Haesler is the Global Chief Merchandising Officer, responsible for product – retail brands, and product development, supply chain and pricing.  Liz brings product and supply chain experience from leadership roles at Target, Best Buy, Staples and Dicks Sporting Goods.  Liz joined Polyconcept North America (PCNA) in 2019.   

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 25 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.

    PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.

    Lindsey Davis, MAS (Moderator)

    Director of Business Development

    PPAI

    Lindsey is the Director, Business Development at PPAI.  She is also responsible for Promotional Products Work Expo, and the overall PPW initiative. Lindsey’s focus is on growing and supporting PPAI’s goal to educate advertisers and buyers on the effectiveness and influence of promotional products as part of an overall marketing and branding strategy.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.

    Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.

    Cliff Quicksell, MAS+ (Moderator)

    President and CEO

    Cliff Quicksell & Associates

    Cliff is the President of Cliff Quicksell Associates, and for over 36 years, he has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves, their products, and services, as well as how to motivate their personnel. He has authored three books and two weekly blogs.  Cliff is a regular speaker at PPAI Expo and has received numerous awards.  Most recently, he was named the 2022 Inductee for the PPAI Hall of Fame.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    Bill Petrie (Moderator)

    Founder and Creative Director

    brandivate

    Bill has over 22 years of working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Founder and Creative Director at brandivate, an award-winning full-service marketing services and advertising agency, Bill is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast Promo UPFront. Bill has extensive experience defining brand strategy, creating successful marketing campaigns, creating and developing winning RFP responses, and presenting winning marketing and merchandise solutions to Fortune 500 clients.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from.

    Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from.

    Jason Lucash (Moderator)

    Managing Partner

    Two Days Apart, LLC.

    Jason Lucash is the co-founder of Origaudio, former Chief Development Officer for top 10 industry supplier HPG, and creative mastermind at his core. Lucash launched Origaudio in 2009 and led it to being the fastest growing company in the promotional industry for many years before being acquired by HPG in 2018. Jason has won countless industry awards in addition to being named Entrepreneur Magazine's "Entrepreneur of the Year", appearing five times on the Inc. "500 Fastest Growing Companies" list, winning Time Magazine's "50 Best Inventions of the year, and securing a deal on ABC’s hit show “Shark Tank”. Over his career, Lucash has developed and launched over 200 products into the promotional products industry and has been recognized as an industry leader and innovator by numerous industry publications.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS, CTSM

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is received her CTSM (Certified Trade Show Marketer) through Exhibitor in 2019.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 03/08/2019

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”

    CAS-Apprvd.jpg

    .5 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 27 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Contains 4 Component(s), Includes Credits

    Dramatic upheavals in the world economy have created the most uncertain of selling environments. As the United States economy re-opens, much consideration and attention will be given to the ways our national and international economies are shaped as a result of our worldwide health risk. Expectations abound that consumers and purchasers of products in their businesses will give new consideration to the ways their dollars determine the success or failure of the businesses they choose to spend them with. This intensified curiosity should lead to even greater demands for transparency and responsibility from businesses.

    Dramatic upheavals in the world economy have created the most uncertain of selling environments. As the United States economy re-opens, much consideration and attention will be given to the ways our national and international economies are shaped as a result of our worldwide health risk. Expectations abound that consumers and purchasers of products in their businesses will give new consideration to the ways their dollars determine the success or failure of the businesses they choose to spend them with. This intensified curiosity should lead to even greater demands for transparency and responsibility from businesses.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 4 Component(s), Includes Credits

    In this session with Sharyn and Hank Yuloff, you will learn the four questions you must address to truly resonate with your clients. With those answers in hand, you will have a better sense of your client’s needs and be able to reset your marketing plan. You will leave this session prepared to update your plan and launch messaging that will reconnect you and your clients.

    In this session with Sharyn and Hank Yuloff, you will learn the four questions you must address to truly resonate with your clients. With those answers in hand, you will have a better sense of your client’s needs and be able to reset your marketing plan. You will leave this session prepared to update your plan and launch messaging that will reconnect you and your clients.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Contains 4 Component(s), Includes Credits Recorded On: 12/07/2020

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 4 Component(s), Includes Credits

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Kathy Cheng

    President and Founder

    Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers, and the founder of its in-stock apparel line, Redwood Classics Apparel, which provides promotional and retail resellers with high-quality garments that are handcrafted in North America. 

    With the innumerable recognitions and awards that Kathy has been accredited for over the years, she was most notably named on Inc. Magazine’s 100 Female Founders List and was recognized for her significant contributions in Supplier Diversity, receiving the WBE President’s Award and the LGBTQ+ Ambassador of the Year Award for 2020. 

    As a result of Kathy’s contributions to women-focused efforts, she was presented with the prestigious Counselor Supplier Woman of Distinction Award by ASI (Advertising Specialty Institute®) in 2016, was one of three Canadians inducted into The EY Entrepreneurial Winning Women™ program in 2014, and was on WXN (Women’s Executive Network)’s Top 100 Most Powerful Women in Canada list in 2013.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Contains 3 Component(s), Includes Credits Recorded On: 11/04/2020

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

    Tony Morris

    Author and International Speaker

    Tony Morris is the Founder of TMI Training Academy, International Sales Speaker, author of 5 books and an acclaimed sales trainer to over 26,000 sales professionals. Having been in sales from the age of 18, Tony knows sales as well as he knows life and more importantly, he knows what it takes to lead a successful business! He has the ability to translate his hands-on experience into a coherent, compelling and exciting philosophy, which has made him an inspiring speaker and a powerful sales trainer to over 26,000 sales professionals.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.