image
image

Sales

image

Content and subjects related to the mechanics and management of the sales process, sales presentations, prospecting, program selling, and penetrating markets.

Search by Format
Search by Type
Sort By
Search by Favorites

25 Results

  • The Unstoppable You: The PPAI Expo 2024 (Expo)
    Contains 2 Component(s), Includes Credits Recorded On: 01/16/2024

    Looking to elevate your performance? You’re in the right place! Alex will inspire you to break through to your next level of achievement – a level that may seem daunting, discouraging, unrealistic or flat out impossible. There has never been a more pressure-filled time of comparison, distractions and judgements than right now. This causes people to fall into the trap of underperforming, burnout, delaying goals or not stepping up into opportunities altogether. Alex offers empowering, actionable, positive steps to make your next level goals happen. Alex shows you how to focus on your unique journey, harness your true potential and channel your hidden strengths to be The Unstoppable YOU! Sharing vulnerable, honest and hilarious stories of being the only person in the history of NBC’s American Ninja Warrior to go from Host to Competitor, Alex provides real-life tools to cultivate confidence, defy your internal limits, create positive mental health and realize your highest goals – even if you don’t fully believe you can just yet.

    Looking to elevate your performance? You’re in the right place! Alex will inspire you to break through to your next level of achievement – a level that may seem daunting, discouraging, unrealistic or flat out impossible. There has never been a more pressure-filled time of comparison, distractions and judgements than right now. This causes people to fall into the trap of underperforming, burnout, delaying goals or not stepping up into opportunities altogether.

    Alex offers empowering, actionable, positive steps to make your next level goals happen. Alex shows you how to focus on your unique journey, harness your true potential and channel your hidden strengths to be The Unstoppable YOU!

    Sharing vulnerable, honest and hilarious stories of being the only person in the history of NBC’s American Ninja Warrior to go from Host to Competitor, Alex provides real-life tools to cultivate confidence, defy your internal limits, create positive mental health and realize your highest goals – even if you don’t fully believe you can just yet.

    Alex Weber (Moderator)

    American Ninja Warrior, Award-Winning Leader & Entertainer

    Alex Weber is an American Ninja Warrior, Award-Winning Leader & Entertainer positively inspiring millions to achieve breakthrough success! Not only does Alex talk the talk as an in-demand international speaker,
    but he’s also walked the walk as an elite competitor on NBC’s Emmy nominated series American Ninja Warrior. Well, more like, leaped the leap! This wildly popular TV show has sparked a global phenomenon to
    the extent that hundreds of thousands of people apply, and only a few hundred are given the rare opportunity to compete. Alex is the only person to host and compete on NBC American Ninja Warrior. Alex’s
    greatest passion is championing your highest potential by helping you find your Edge… Because success is about more than just knowing what to do, it’s knowing how to do it. And, when it comes to masterful execution of your skills, one thing is certain: Negative energy kills results. In order to perform and lead at your best, you need to access your Edge. Alex shows Top Professionals and Leaders how to bring their very best every day, and to the most high-stakes situations that can make or break your success. It's his sincere understanding of peak performance and peak challenges, mixed with inspiring stories and actionable strategies that makes Alex unforgettable for your audience. With his contagious energy and passion, Alex shares his game-changing secrets to record-breaking success and will be the human shot of
    espresso to make your people come alive!

    image


    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Pitch: The PPAI Expo 2024 (Expo)
    Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    The Pitch is back! What’s the next big thing in Promo? Who will get a chair-turn from the judges? Will your favorite product win? Make sure to be there to find out, and vote for your favorite at The Pitch. You don’t want to miss the 2nd annual event!

    The Pitch is back! What’s the next big thing in Promo? Who will get a chair-turn from the judges? Will your favorite product win? Make sure to be there to find out, and vote for your favorite at The Pitch. You don’t want to miss the 2nd annual event!  

    Anji Corley (Moderator)

    Host, Radio and TV Personality

     Anji is an award-winning host, radio and TV personality, global brand ambassador and a travel and fashion expert. She was the cohost of national ABC series Vacation Creation, traveling around the world to give deserving people vacations of a lifetime. She also hosted Oh Baby! with Anji Corley on ABC, talking about baby animals in an educational format for

    image


    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Unlock Sales Excellence With Insights From Top Producers: The PPAI Expo 2024 (Expo)
    Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    Hear a panel of industry experts talk about their sales journeys, from getting started to continued growth. Being in sales means never being satisfied with your last sale, but always maintaining the drive and desire to find your next customer. Secure clear takeaways that will allow you to rise to the next level, gain the next customer and create the partnership with the clients you desire.

    Hear a panel of industry experts talk about their sales journeys, from getting started to continued growth. Being in sales means never being satisfied with your last sale, but always maintaining the drive and desire to find your next customer. Secure clear takeaways that will allow you to rise to the next level, gain the next customer and create the partnership with the clients you desire.   

    Joshua White (Moderator)

    Head of Strategy and General Counsel

    BAMKO

    Joshua White is BAMKO’s Head of Strategy. In this role, Joshua focuses on the long-term strategic initiatives that contribute to BAMKO’s top line revenue growth. These efforts include M&A, strategic partnerships, sales and marketing strategy and execution, talent acquisition, expansion into new business verticals and markets, oversight of PR efforts, development of brand strategy, and strategic sales communication.

    Since joining the company in 2013, BAMKO has grown from around $20m in annual sales to over $300m, becoming the fastest growing Top 10 Distributor in the industry during that time. Joshua was named a PPB Magazine Rising Star and to the Counselor Magazine Hot List in 2018 and was the Los Angeles Business Journal's Rising Star General Counsel of the Year in 2016.

    A passionate advocate for BAMKO’s unique culture, Joshua takes a particular interest in the preservation and continuous improvement of that culture, describing it as BAMKO’s “core competency.” 

    Prior to joining BAMKO, Joshua worked as an attorney in private practice in Santa Monica, California. Licensed to practice law in California, Nevada, and Texas, Joshua earned his undergraduate degree in political science at the University of Southern California and his law degree from the UCLA School of Law. 

     

    Joseph Sommer (Moderator)

    Founder & President

    Whitestone

    Joseph Sommer is the founder of Whitestone, a best in class, fully remote branded merchandise agency that was recently named ASI Best Places to Work in 2024 for companies 25-100 employees, and 2024 Entrepreneur of the Year. He has built his career with passion, enthusiasm and creativity and leads one of the most progressive businesses in the industry. Whitestone was recently named to the Inc 5000 list for fastest growing private companies in America for the 6th straight year, and Inc Magazines Best Workplaces. In college, Joseph majored in entrepreneurship and built his business plans in the promotional products industry. A seasoned vet at 35 years old, this is the only career and job he's ever known, with Whitestone being the largest company he's ever worked for now with 65 full-time employees. Joseph lives in Austin, TX and is an active member of YPO and EO. 

    Nenette Gray (Moderator)

    Founder & Chief Lemonade Maker

    Lemonade Creative Marketing, LLC

    Nenette Gray is the Founder & Chief Lemonade Maker of Lemonade Creative Marketing, LLC, a branded promotional merchandise agency based in Baton Rouge, LA. Her company focuses on helping businesses excite, engage and inspire while maximizing their brand. Nenette spent nearly 20 years working with Fortune 500 companies in Marketing & Sales Leadership winning numerous professional & business awards. 

    In 2010, Nenette was laid off from her pharmaceutical company. At that time, she decided to turn the lemons of losing her pharmaceutical job into lemonade. In September 2010, she founded Lemonade Creative Marketing, LLC where she brings her positive energy and zest for marketing to her clients. Some of their clients include: ExxonMobil, Blue Cross Blue Shield of LA, Amerihealth Caritas as well as LSU & Southern University.

    Nenette & her company Lemonade Creative Marketing, LLC have received recognition for business excellence. Most recently, Lemonade was named 2023-24 WBE Supplier of the Year for WBENC’s WBEC SOUTH. Nenette was also nominated for the Fidelity Bank P.O.W.E.R. 2024 Woman of the Year award which will be awarded in March. 

    Outside of the office Nenette can be found traveling, experiencing new cuisine and exploring the great outdoors, hiking and kayaking. 

     

    Sarah Whitaker (Moderator)

    Owner

    Williams Advertising

    Sarah Whitaker is the owner of Williams Advertising, a full-service marketing agency that also specializes in creating branded merchandise. In addition to leading Williams Advertising, Sarah serves on the Kentucky Chamber of Commerce Board of Directors and is the Chair of the Hopkinsville Small Business Commission. Sarah previously served as chair of Kentucky Chamber of Commerce Small Business Policy Council, president of the Pennyroyal Arts Council, was a member of the Hopkinsville-Christian County Convention & Visitors Board of Directors, president of Hopkinsville Junior Auxiliary and founding chair of Hopkinsville Young Professionals Engage. In 2019, Sarah was named a top promotional products professional under 40 by Print + Promo magazine. Sarah earned a Master in Business Administration degree and an undergraduate degree in marketing from Murray State University.  Sarah’s favorite roles are mom to 6 year old daughter Ellery and wife to husband Phillip.  

    image


    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Sales Resilience Blueprint: The PPAI Expo 2024 (Expo)
    Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    Join us for this transformative session that will change the way you approach sales and life. In this powerful talk, you’ll hear the personal story of Jenna Quaranta – mass shooting survivor, Director of Sales Training & Development at HPG, and certified mental health ambassador and business consultant coach. We'll explore the core theme of resilience after tragedy and its relevance to the sales field. You'll uncover the importance of resilience, adaptability and mental fortitude, helping you bounce back from rejection, adapt to change, and manage stress effectively. Learn how personal growth and success can emerge from adversity, discover the incredible power of perspective in overcoming challenges, and gain actionable strategies for resilience in sales, including continuous learning and self-care. Don't miss this life-changing event; plan your PPAI schedule early and remember the motto: "STAY ALIVE."

    Join us for this transformative session that will change the way you approach sales and life. In this powerful talk, you’ll hear the personal story of Jenna Quaranta – mass shooting survivor, Director of Sales Training & Development at HPG, and certified mental health ambassador and business consultant coach. We'll explore the core theme of resilience after tragedy and its relevance to the sales field. You'll uncover the importance of resilience, adaptability and mental fortitude, helping you bounce back from rejection, adapt to change, and manage stress effectively. Learn how personal growth and success can emerge from adversity, discover the incredible power of perspective in overcoming challenges, and gain actionable strategies for resilience in sales, including continuous learning and self-care. Don't miss this life-changing event; plan your PPAI schedule early and remember the motto: "STAY ALIVE."

    Jenna Quaranta (Moderator)

    Director of Sales Training and Development

    HPG

    Jenna Quaranta (or better known as JQ to most in the industry) is the Director of Sales Training and Development at HPG.   Prior, she was the VP of Sales & Business Innovation at the emerging startup, KNOSS Apparel. With over a decade of industry experience as both a Supplier and PPD, JQ's reputation as an industry thought leader and Sales powerhouse is indisputable.

    Sales is not just the act of selling for JQ, instead, her no-BS approach combined with a tactical mindset is a key component in her ability to bring value to customers and their businesses. She utilizes her knowledge as a Certified Business Coach to provide a path to success for her customers in a consultative manner. Furthermore, as a Certified Mental Health Ambassador, JQ emphasizes that, to be a strong Professional, you must also possess a strong mind, body and discipline. JQ’s innovative approach creates a unique relationship with her customers where service is supported by the products she sells, not the other way around.

    Recognized in the Top 10 by PPAI’s Online18 as one of the industry’s key influencers, many people’s first introduction to JQ is via her social media, give it a follow and you’ll see these words come to life.

    image


    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How To Use Creativity And Merchandising To Set Yourself Apart: The PPAI Expo 2024 (Expo)
    Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    You have delivered the product. Now what? This is just the beginning of the process, and now is the time to show your clients what sets you apart from the others. Creativity, design and execution will help both you and your client succeed.

    You have delivered the product. Now what? This is just the beginning of the process, and now is the time to show your clients what sets you apart from the others. Creativity, design and execution will help both you and your client succeed.  

    Jessica Gibbons-Rauch, MBA, CAS (Moderator)

    Manager, Professional Development Learning Programs

    PPAI

    Jessica-Gibbons-Rausch, MBA, is the Manager, Professional Development Learning Programs at PPAI.  She has over 15 years of experience working in the promotional products industry.  JGR was named a PPAI Rising Star in 2014, she has served on the board of PPAChicago and on the board of PromoKitchen.

    Quinn Bui, CAS (Moderator)

    National Sales Manager

    Rupt

    Quinn Bui is a National Sales Manager for Rupt, a sustainable lifestye supplier. With over ten years of experience in the promotional product industry, his goal is to use his expertise, creativity, and enthusiasm to push our industry forward. He believes in fostering memorable experiences and building relationships along the way. Currently, he is expanding his network through his Promo #VanLife and traveling throughout his territory.

     

    Samantha Fullerton (Moderator)

    Senior Account Executive

    BAMKO

    With a retail management background and zero idea what a promotional product was, Samantha joined the secret industry of branded merch almost 16 long years ago. What started out as an assistant position to 3 busy reps soon became managing her own book of business after less than one year. Working alongside a crew of very creative individuals, Samantha soon discovered that she would be a lifer in the branded merch industry – how could she walk away from the fun and excitement that each project delivered? A few strategic moves later, Samantha is now a Senior Account Executive with BAMKO and hopes to help grow the Canadian side of the business with an incredible group of folks she has been blessed enough to work with over the years.

    If she isn’t at home in Alberta, she is likely back in her hometown of Kelowna, BC visiting friends and family. 

    Kate Masewich (Moderator)

    VP of Marketing

    commonsku

    Her team calls her the glue, the conductor, the creator of magic, and the secret ingredient behind all our marketing and our events. As commonsku’s VP of Marketing, Kate has not only guided the marketing efforts but orchestrated the ops behind every event: skucon, skucamp, commonsku University, and now, successfully hosting thousands of people through our virtual experiences. Kate is passionate about community, a detail-fanatic, and possesses an incredible agility, navigating commonsku toward future-focused branding while delivering on fast, target-rich marketing execution. Whether driving sales results for the sales team, crafting another award-winning skucamp collection, or guiding the team through another successful event, she loves bridging the world of commerce and creativity. 2020 PPB Rising Star, Pyramid Award winner, and avid traveler, when she’s not planning a new place to explore, you can find her cooking meals for friends, playing board games, and spending time outdoors.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How To Market To – Sell To – And Service People Not Like You: The PPAI Expo 2024 (Expo)
    Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be. And typically, the customers you’re not getting are ones who are “not like you”. When working with diverse customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values. You need tactics that are crafted specifically for diverse groups of people and their cultural preferences. Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, and proven tactics that don’t cost a dime or take weeks to get off the ground. In This Info-Packed Session, You’ll Learn: · The research-based differences for how men and women want to be sold. This is a game-changer! · Consumer insights for diverse groups that will cement your relationships and foster exceptional customer experiences · How to smooth over mistakes and problems – the EXACT words customers want to hear from you. And the ones they don’t.

    If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be.   And typically, the customers you’re not getting are ones who are “not like you”.

    When working with diverse customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values.  You need tactics that are crafted specifically for diverse groups of people and their cultural preferences.

    Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, and proven tactics that don’t cost a dime or take weeks to get off the ground.

    In This Info-Packed Session, You’ll Learn:

     

    • The research-based differences for how men and women want to be sold.  This is a game-changer!
    • Consumer insights for diverse groups that will cement your relationships and foster exceptional customer experiences
    • How to smooth over mistakes and problems – the EXACT words customers want to hear from you.  And the ones they don’t.

     

     

     

    Kelly McDonald (Moderator)

    Author and Speaker

    McDonald Marketing

    Kelly McDonald is considered one of the nation’s top experts in leadership, workplace culture, marketing, customer experience and trends.  She was named one of the “10 Most Booked Speakers in the US” and ranked #1 on the list of “25 Hot Speakers” by Successful Meetings Magazine.  Kelly is also the author of four bestselling books.
    image


    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • 2024 Trends To Kick-Start Your Sales: The PPAI Expo 2024 (Expo)
    Contains 2 Component(s), Includes Credits Recorded On: 01/15/2024

    Join us for an informative and energizing session where we uncover key trends for 2024. We’ll take a look at what PCNA is doing to support these trends, and you, this year.

    Join us for an informative and energizing session where we uncover key trends for 2024. We’ll take a look at what PCNA is doing to support these trends, and you, this year.

    Holly Brown (Moderator)

    Chief Revenue Officer

    PCNA

    Holly Brown is the Chief Revenue Officer at Polyconcept. Technically savvy and intellectually curious, Holly is a marketing and sales executive with proven success driving double-digit growth for various software and hardware technology companies across multiple verticals including Honeywell, Stanley Black & Decker, Lexmark, and S. P. Richards. Results-oriented with expertise in transforming organizational performance via laser-focused strategic sales & marketing strategies, Holly is a dynamic and inspirational leader, strong motivator, noteworthy communicator, and exceptional innovator with superior business acumen. A strategically oriented executive who is adept at vision creation & execution, strategic thinking, and facilitating change management. Holly thrives in highly matrixed global environments, and in cross-functional leadership roles with finesse for engaging multiple stakeholders, influencing teams, driving change, and promoting continuous improvement.

    LIz Haesler (Moderator)

    Global Chief Merchandising Officer

    PCNA

    Liz Haesler is the Global Chief Merchandising Officer, responsible for product – retail brands, and product development, supply chain and pricing.  Liz brings product and supply chain experience from leadership roles at Target, Best Buy, Staples and Dicks Sporting Goods.  Liz joined Polyconcept North America (PCNA) in 2019.   

    image


    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Certified Advertising Specialist (CAS) Package
    Contains 25 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Expo 2023 - Promotional Products Work
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.

    PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.

    Lindsey Davis, MAS (Moderator)

    MAS, Director, Sales and Professional Development

    PPAI

    Lindsey is the Director, Sales and Professional Development at PPAI.  She is also responsible for Promotional Products Work Expo, and the overall PPW initiative. Lindsey’s focus is on growing and supporting PPAI’s goal to educate advertisers and buyers on the effectiveness and influence of promotional products as part of an overall marketing and branding strategy.  

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Expo 2023 - Maximizing Your TIme Management By Evaluating And Segmenting Your Clients
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.

    Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.

    Cliff Quicksell, MAS+ (Moderator)

    President and CEO

    Cliff Quicksell & Associates

    Cliff is the President of Cliff Quicksell Associates, and for over 36 years, he has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves, their products, and services, as well as how to motivate their personnel. He has authored three books and two weekly blogs.  Cliff is a regular speaker at PPAI Expo and has received numerous awards.  Most recently, he was named the 2022 Inductee for the PPAI Hall of Fame.
    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Expo 2023 - Own The Brand, Own The Business
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    Bill Petrie (Moderator)

    Founder and Creative Director

    brandivate

    With over 25 years working within the promotional products industry, Bill Petrie had dedicated his career to helping organizations grow their businesses through creative, strategic, and effective marketing and branding. As the founder and creative director of brandivate - a boutique marketing, branding, and advertising agency – Bill brings a hands-on approach to connecting brands with their audiences in meaningful ways. 

    Bill’s insatiable curiosity drives his creativity and ensures he’s always pushing boundaries of what's possible. He doesn’t hold back; he embraces boldness, innovation, and a bit of irreverence because that's where real growth happens. His goal? To challenge and inspire others to achieve their goals and dreams.

    As a featured keynote speaker and workshop leader, Bill has been fortunate to share these ideas with audiences across the country and around the world. He has also had the honor of being inducted into the Promotional Products of the Mid-South (PPAMS) Hall of Fame and receiving the Promotional Products Association International (PPAI) Icon Award for Distinguished Service in 2024 - a testament to his commitment to elevating others and driving positive change. 

    When not helping brands make an impact, you can find him in his backyard, affectionately known as The Back Forty, likely smoking something delicious on the grill, mixing up craft cocktails, and enveloping himself in great music. He also loves spending time with his wife of 30 years, Sandy, their red tick coonhound, Shelby, and their twin college-aged sons, Drew and Mitch - who tend to pop in when they are broke, hungry, have nothing clean to wear, or all of the above. 

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Expo 2023 - The Art Of Wickedly Creative Product Design, Packaging, And First Impressions
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from.

    Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from.

    Jason Lucash (Moderator)

    Managing Partner

    Two Days Apart, LLC.

    Jason Lucash is the co-founder of Origaudio, former Chief Development Officer for top 10 industry supplier HPG, and creative mastermind at his core. Lucash launched Origaudio in 2009 and led it to being the fastest growing company in the promotional industry for many years before being acquired by HPG in 2018. Jason has won countless industry awards in addition to being named Entrepreneur Magazine's "Entrepreneur of the Year", appearing five times on the Inc. "500 Fastest Growing Companies" list, winning Time Magazine's "50 Best Inventions of the year, and securing a deal on ABC’s hit show “Shark Tank”. Over his career, Lucash has developed and launched over 200 products into the promotional products industry and has been recognized as an industry leader and innovator by numerous industry publications.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Canadian Certified Advertising Specialist (CAS) Package
    Contains 24 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Canadian Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • PPAI Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • CAS: Marketing & Advertising 101
    Contains 4 Component(s), Includes Credits Recorded On: 12/07/2020

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Diversity Opens Doors: Selling To Major Corporations And The Fortune 500
    Contains 4 Component(s), Includes Credits

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Kathy Cheng

    President and Founder

    Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers, and the founder of its in-stock apparel line, Redwood Classics Apparel, which provides promotional and retail resellers with high-quality garments that are handcrafted in North America. 

    With the innumerable recognitions and awards that Kathy has been accredited for over the years, she was most notably named on Inc. Magazine’s 100 Female Founders List and was recognized for her significant contributions in Supplier Diversity, receiving the WBE President’s Award and the LGBTQ+ Ambassador of the Year Award for 2020. 

    As a result of Kathy’s contributions to women-focused efforts, she was presented with the prestigious Counselor Supplier Woman of Distinction Award by ASI (Advertising Specialty Institute®) in 2016, was one of three Canadians inducted into The EY Entrepreneurial Winning Women™ program in 2014, and was on WXN (Women’s Executive Network)’s Top 100 Most Powerful Women in Canada list in 2013.

    image


    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Inexpensive Ways To Market Your Business
    Contains 4 Component(s), Includes Credits Recorded On: 06/05/2020

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?”  Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales?  Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the  marketing path you, as an promotional products professional can travel.

    Hank Yuloff

    Co-Owner

    Hank Yuloff is the co-owner of Yuloff Creative Marketing Solutions, which he co-owners with his wife, Sharyn. Yuloff Creative Marketing Solutions is a business coaching firm delivering traditional and technological marketing plans for small companies. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years. 


    Sharyn Yuloff

    Co-Founder

    When it comes to getting expert business help, Sharyn Yuloff offers a one-of-a-kind perspective. She is an online marketing and human resources expert, and is the co-founder of Yuloff Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies, which she owns with her husband, Hank. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years.


    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Customer Lifecycle Marketing – Navigating Your Customers To The Target
    Contains 4 Component(s), Includes Credits Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Promotional Consultant and Supplier Selling 101
    Contains 5 Component(s), Includes Credits Recorded On: 05/16/2018

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry.

    Are you new to the promotional products industry? Learn best practices from a seasoned supplier, Lindsey Davis, MAS, that will help you navigate the sales process with the ease. During this session, we will discuss consultative selling techniques, vertical market expansion and supplier/distributor partnerships. We will explore these topics through real-world supplier and distributor examples that will help you create a successful company in this growing industry. 

    Lindsey Davis, MAS

    National Sales Representative

    Lindsey Davis, MAS, is a national sales representative at Raining Rose, Inc., where she focuses her time on business development and implementation of strategic branding programs. Her love of all things promotional products started when her parents founded Solar Advertising, an early lip balm supplier, in 2003, Lindsey became President of Solar Advertising and led the company through a successful purchase by Raining Rose in 2016. She is currently serving as the immediate past president of The Rocky Mountain Region Promotional Products Association and the president of the Regional Association Council (RAC) Board at PPAI. Lindsey has a bachelor’s degree in international business from Johnson & Wales University in Denver.

    CAS-Apprvd.jpg

    1 Points