image

Sales

image

Content and subjects related to the mechanics and management of the sales process, sales presentations, prospecting, program selling, and penetrating markets.

82 Results

  • Best of Expo 2019: In Brands We Trust

    Contains 3 Component(s), 0.5 credits offered Recorded On: 03/08/2019

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell is a keynote speaker and author and founder of Promotional Product Profits, an organization that helps people turn their personal challenges into breakthroughs and their products and services into profits. Campbell gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world.

    CAS-Apprvd.jpg

    .5 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Customer Lifecycle Marketing – Navigating Your Customers To The Target

    Contains 4 Component(s), 1 credit offered Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: Big Game Hunting

    Contains 4 Component(s), 1 credit offered Recorded On: 02/22/2019

    In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, Paul Kiweiet, MAS+ will share the strategies and tactics that can give you a chance to bag the big client and keep it from killing you. The rules are different. From prospecting, to pre-approach, then getting started and keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it – go in prepared.

    In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, Paul Kiweiet, MAS+ will share the strategies and tactics that can give you a chance to bag the big client and keep it from killing you. The rules are different. From prospecting, to pre-approach, then getting started and keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it – go in prepared.

    Paul Kiewiet, MAS+

    Paul Kiewiet, MAS+ is an international speaker, writer, coach and facilitator. He earned the Master Advertising Specialist Plus from PPAI and the Certified Incentive Professional designation from the Association of Incentive Marketing and Certified Life Coach from Fowler Wainwright International Institute of Professional Coaching. He's the winner of nine Pyramid Awards from PPAI for creativity and results and has received two ASI Spirit Awards including Marketer of the Year. His magazine articles were recognized with the EXCEL Award from the Society of Non-Profit Association Publications He's the recipient of a Golden Key Award from the Incentive Manufacturers Representatives Association, President's Award from National Premium Sales Executives, and has been inducted into the Michigan Promotional Professionals Association Hall of Fame. Prior to founding Promotion Concepts, Inc. in 1982, Paul worked in the point of purchase merchandising, outdoor advertising and radio advertising and production disciplines. He has created sales promotion, marketing, incentive and merchandising campaigns for some of America's finest and most valuable brands including Kellogg's, Coca-Cola, Whirlpool, Kitchen Aid, Borden, Elmer's, Krylon, Kroger, Wal-Mart, Dow Brands, Tobler-Suchard, Andes Candies, Mentos, Soup Starter, Wyler's, Realemon, Hush Puppies, Rocky Shoes and Boots and RainDance. He sold Promotion Concepts in 2005 and has focused on people performance, leadership, corporate social responsibility and industry growth issues. His articles have appeared in numerous business publications and podcasts of his presentations have been featured on CBS Radio, the American Marketing Association, and on US Airways Sky Radio. He has been quoted in Fortune, Forbes, The Wall Street Journal, The New York Times, B2B Magazine, Kipplinger Newsletter and Wired magazine. He is a member of the National Speakers Association, a lifetime member of the Promotional Products Association International, The Incentive Marketing Association, and Promotional Products Association of Chicago, Michigan Promotional Professionals Association. He has been trained in Gallup University on positive emotions and Marcus Buckingham-trained for strength-based alignment. He has served as a trustee, board member and/or officer of the Forum for People Performance Management and Measurement at Northwestern University, National Premium Sales Executives, Association of Incentive Marketing and the Promotional Products Association International. Paul lives in Grand Rapids, MI and enjoys biking, running, music, arts and Lake Michigan. He has completed twenty 26.2 mile marathons, climbed 103 stories to the top of Willis Tower, climbed Mt Ararat, summited Mt Kilimanjaro, dove the Great Barrier Reef, survived a Warrior Dash, and standup paddle boarded all five of the Great Lakes. In 2015, we was inducted into the PPAI Hall of Fame.

    image

    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How the U.S. Supreme Court’s Wayfair Decision Impacts the Promotional Products Industry

    Contains 4 Component(s), 1 credit offered Recorded On: 02/20/2019

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting? What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting?  What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    Craig Johnson

    Executive Director, Streamlined Sales Tax Governing Board, Inc.

    Craig Johnson is the executive director of the Streamlined Sales Tax Governing Board, Inc. In this position, which he has held since January 2013, Johnson functions as the chief operating officer for an organization that currently includes 24 different state governments. He is responsible for the day-to-day needs of the Governing Board and its committees. Johnson has been involved with the Streamlined Sales Tax Project since 2006, serving as one of Wisconsin’s representatives.

    Prior to this position, Johnson worked at the Wisconsin Department of Revenue for over 20 years.  During that time, he held the titles of revenue field auditor and a sales and use tax specialist in the Administration Technical Services Unit. Johnson was a frequent speaker on Wisconsin sales and use tax issues and is a certified public accountant.

    Patrick J. Reynolds

    Senior Tax Counsel, Council On State Taxation (COST)

    Patrick J. Reynolds is a Senior Tax Counsel with the Council On State Taxation (COST).  He is part of the COST advocacy team, where he is staff liaison to the Unclaimed Property Committee and the Sales Tax Committee, and he contributes to tax policy development, drafting, and legislative advocacy. 

    He received his JD from Creighton University School of Law and his BSBA – Accounting from the University of Nebraska at Omaha.  He is a member of the Nebraska and Texas state bars and is a licensed CPA.  

    Fred Nicely

    Senior Tax Counsel, Council On State Taxation (COST)

    Fred Nicely is a Senior Tax Counsel at COST.  His role as Senior Tax Counsel extends to all aspects of the COST mission statement:  “to preserve and promote equitable and nondiscriminatory state and local taxation of multijurisdictional business entities.”  Before joining COST, Fred served in the Ohio Department of Taxation for four years as Deputy Tax Commissioner over Legal and for the prior seven years as the Department’s Chief Counsel.  Fred’s undergraduate degree in psychology (with a concentration in accounting) is from the Ohio State University.  He obtained his MBA and JD from Capital University in Columbus, Ohio.  

    image

    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: The Keys To Client Retention

    Contains 3 Component(s), 0.5 credits offered Recorded On: 01/16/2019

    Attracting and winning new customers has become increasingly challenging and costly, which makes existing client retention incredibly important for a distributor attempting to maintain and grow the business. In this session, Matt Gresge will share the tactics and strategies his team has developed to help distributors retain clients, spot sales trends, proactively create repeat business, use reporting to build credibility, and identify growth opportunities with existing customers.

    Attracting and winning new customers has become increasingly challenging and costly, which makes existing client retention incredibly important for a distributor attempting to maintain and grow the business. In this session, Matt Gresge will share the tactics and strategies his team has developed to help distributors retain clients, spot sales trends, proactively create repeat business, use reporting to build credibility, and identify growth opportunities with existing customers.

    Matt Gresge

    Entrepreneur

    Matt Gresge is an entrepreneur, respected leader and a seasoned sales expert with more than 25 years of executive level leadership in advancing companies and growing profits in the business services industry. Gresge possesses a deep understanding of growing independent distributor networks and has a long track record of delivering results for customers, suppliers and stockholders.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Build Your Business Selling Exhibits And Displays

    Contains 3 Component(s), 1 credit offered Recorded On: 01/13/2019

    Learn the basic tools and techniques needed to win the sale for exhibit and display solutions. From asking the right questions to doing research and knowing your customer as well as the competition, Bill Roman will show attendees how to win the sale over the competition.

    Learn the basic tools and techniques needed to win the sale for exhibit and display solutions. From asking the right questions to doing research and knowing your customer as well as the competition, Bill Roman will show attendees how to win the sale over the competition.

    Bill Roman

    Senior Field Sales Representative

    Bill Roman is a senior field sales representative at Orbus Exhibit & Display Group. Roman has a master’s degree in communications from Western Illinois University. He began his career at Orbus in 2011 as the East Coast business development representative and now leads the Las Vegas team as the West Coast field sales representative.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: The Quintessential Quote 

    Contains 3 Component(s), 1 credit offered Recorded On: 01/13/2019

    Many opportunities to close a customer are missed because a quote has not been considered. Join Gordon Glenister for this session on increasing sales by refining your quote for your campaigns.

    Many opportunities to close a customer are missed because a quote has not been considered. Join Gordon Glenister for this session on increasing sales by refining your quote for your campaigns.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • The Art Of Trade Show Marketing: From Booth To Boothmanship: A How-To Guide For Suppliers

    Contains 4 Component(s), 1 credit offered Recorded On: 01/05/2016

    The number of trade-show exhibiting opportunities for suppliers grows annually. Major shows, regionals, traveling showcases and distributor shows combined present more than 200 shows, but with the increase comes escalating costs and questionable ROI. This seminar is built to help staff maximize return. Maximizing ROI starts the day contract is signed. This program is geared toward suppliers, but it contains valuable information for distributors who exhibit at trade shows as well. The program reviews many aspects of trade shows and sheds a new light on end-user shows.

    Join Joel Schaffer, MAS for this session on the art of trade show marketing. The number of trade-show exhibiting opportunities for suppliers grows annually. Major shows, regionals, traveling showcases and distributor shows combined present more than 200 shows,but with the increase comes escalating costs and questionable ROI. This seminar is built to help staff maximize return. Maximizing ROI starts the day contract is signed. This program is geared toward suppliers, but it contains valuable information for distributors who exhibit at trade shows as well. The program reviews many aspects of trade shows and sheds a new light on end-user shows.

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

    CAS-Apprvd.jpg

    1 Point

  • Trade Show Supplier Best Practices Package

    Contains 3 Product(s)

    As a value-add for participating in our trade-show, this collection of best practices will help you have your best show possible!

    Thank you so much for being able to take part in our trade show! As a value-add, this collection of best practices will help you have your best show possible! This session includes an industry overview with Christopher Duffy, MAS, best practices for booth etiquette with Joel Schaffer, MAS, and follow up tips after the show with Robyn Davis. 

  • SAGE Show 2018: Strategies To Up Your Sales Game In The Promo Products Industry

    Contains 3 Component(s), 0.5 credits offered Recorded On: 08/30/2018

    Learn how to up the sales ante using tools that are right at your fingertips. Join Carol Gauger, MAS, PPAI Director of Member Engagement and Regional Relations, for this informative session and learn how using case studies, vertical market strategy and industry research can work for you to deliver sales inspiration, a new level of consultative selling, customer confidence and sales success.

    Learn how to up the sales ante using tools that are right at your fingertips. Join Carol Gauger, MAS, PPAI Director of Member Engagement and Regional Relations, for this informative session and learn how using case studies, vertical market strategy and industry research can work for you to deliver sales inspiration, a new level of consultative selling, customer confidence and sales success.

    Carol Gauger, MAS

    Director of Member Engagement

    Carol Gauger, MAS, was introduced to the promotional products industry in 1984 and has worked on both the supplier and distributor sides of the business prior to re-joining PPAI in 2010. Carol combines her industry knowledge and her association experience in membership, recognition, engagement and overall association management to direct the key initiatives in support of members at-large and the regional association community. She is also available to work with regional associations on volunteer and program development, strategic planning and Board optimization.

    image

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SAGE Show 2018: Sales Is A Contact Sport: Are You Top Of Mind With Your Client?

    Contains 3 Component(s), 0.5 credits offered Recorded On: 08/30/2018

    In today’s highly competitive promotional products industry you need to be the first person your client thinks of when they have a project. Being top of mind with them can be the difference between being good and being a superstar sales professional. Learn techniques on how to always be on top of your client’s mind.

    In today’s highly competitive promotional products industry you need to be the first person your client thinks of when they have a project. Being top of mind with them can be the difference between being good and being a superstar sales professional. Learn techniques on how to always be on top of your client’s mind.

    Danny Friedman

    Sales Trainer

    Danny Friedman has over 25 years of sales experience and is a multi-million-dollar producer. Friedman's clientele include some of the top companies in the Fortune 500. Friedman combines his promotional products industry experience with other industries he has been in, including office products, real estate and being a multi-line representative in the sporting goods industry. He has been a sales manager and sales trainer for the past 12 years.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SAGE Show 2018: Maximize Your Sales Activity: Accomplishing Sales Objectives Through High Payout Activities

    Contains 3 Component(s), 0.5 credits offered Recorded On: 08/30/2018

    Selling is developing and nurturing relationships. Participants will learn how to remove the psychological shield that keeps the prospect from buying and learn how to change their focus to results and activity.

    Selling is developing and nurturing relationships.  Participants will learn how to remove the psychological shield that keeps the prospect from buying and learn how to change their focus to results and activity. 

    Steve A. Klein

    Owner, Author and Speaker

    Steve Klein speaks and facilitates internationally about the psychology of professional performance, productivity and results. He conducts high-energy, high-impact sessions designed to engage participants with leadership, sales and success skills to take away and use immediately.

    Klein is a regular contributor to Fox News Radio and has produced televised leadership training. Steve is also the author of Sell When You See the Whites of Their Eyes, serves as CEO of the Professional Development Center and is the host of PlayMakers Talk Show on Dallas/Fort Worth's 770 KAAM radio.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • SPARK 2018: The Shifting Environment Of Sales

    Contains 3 Component(s), 1 credit offered Recorded On: 08/17/2018

    The ever-changing nature of sales pushes our industry forward and forces salespeople and companies to evolve. Long gone are the days when product selling provided a strong bottom line. Today, effective salespeople differentiate themselves through consultative selling, adding value through increased understanding. But, if you are not looking forward, you are likely to fall behind.

    The ever-changing nature of sales pushes our industry forward and forces salespeople and companies to evolve. Long gone are the days when product selling provided a strong bottom line. Today, effective sales people differentiate themselves through consultative selling, adding value through increased understanding. But, if you are not looking forward, you are likely to fall behind. This session by Lindsey Davis, MAS, will provide strategic insight into the Shifting Environment of Sales and explore the next key sales differentiator: perspective selling; moving beyond consulting to become a trusted expert.

    Lindsey Davis, MAS

    National Sales Representative

    Lindsey Davis, MAS, is a national sales representative at Raining Rose, Inc., where she focuses her time on business development and implementation of strategic branding programs. Her love of all things promotional products started when her parents founded Solar Advertising, an early lip balm supplier, in 2003, Lindsey became President of Solar Advertising and led the company through a successful purchase by Raining Rose in 2016. She is currently serving as the immediate past president of The Rocky Mountain Region Promotional Products Association and the president of the Regional Association Council (RAC) Board at PPAI. Lindsey has a bachelor’s degree in international business from Johnson & Wales University in Denver.

    CAS-Apprvd.jpg

    1 Point

  • Tech Summit 2018: Easy Money With Web2Print

    Contains 3 Component(s), 1 credit offered Recorded On: 08/16/2018

    Print is not dead. In fact, it's a $75bn industry in the US and if you're not playing in this space, then what's holding you back? In this session, we'll show you how to easily offer print products to your clients, share case studies and discuss the future of Web2Print.

    Print is not dead. In fact, it's a $75bn industry in the US and if you're not playing in this space, then what's holding you back? In this session, we'll show you how to easily offer print products to your clients, share case studies and discuss the future of Web2Print.

    Eric Granata

    Vice President of Business Development

    Eric Granata is the VP of Business Development and resident geek at ROBYN, a branded products fulfillment company that creates and distributes promotional products, corporate apparel, and collateral printed materials through private-label, ecommerce company stores. ROBYN is a PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and was recognized three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., plus, has twice been featured in ASI’s Counselor magazine as one of the Best Places to Work. As the founder of Screen Four Solutions, Eric has been at the forefront of ecommerce and technology, building a variety of apps, B2C and B2B stores, as well as a variety of digital solutions for brand asset management.

    image

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2018: Put A Lid On It: Selling Headwear For Profit©

    Contains 3 Component(s), 1 credit offered Recorded On: 06/13/2018

    Selling headwear is a sales area in which most distributors have no idea what the potential income can be. Customization of headwear, both domestically and offshore, is easy, fun and extremely profitable.  Several examples will be shown, and the methodology of the decoration process will be reviewed.  Distributors will come away more knowledgeable about the intricacies of selling headwear domestically and offshore.

    Selling headwear is a sales area in which most distributors have no idea what the potential income can be. Customization of headwear, both domestically and offshore, is easy, fun and extremely profitable.  Several examples will be shown by Cliff Quicksell, MAS+, and the methodology of the decoration process will be reviewed.  Distributors will come away more knowledgeable about the intricacies of selling headwear domestically and offshore.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

    CAS-Apprvd.jpg

    1 Point

  • Expo East 2018: How To Make 50 Percent Profit On Every Sale©

    Contains 3 Component(s), 0.5 credits offered Recorded On: 06/12/2018

    In today’s market, you don’t have to be relegated to making the “standard” profit margins that some say you should make. There are numerous ways to add additional value and therefore additional profits. By building value, creativity and innovation, along with other tools, into the package, you then drive the profits of your business. Great case histories and techniques will be discussed that are proven ways to maximize your profitability.

    In today’s market, you don’t have to be relegated to making the “standard” profit margins that some say you should make. There are numerous ways to add additional value and therefore additional profits. The standard coding system is one that is suggested; Cliff Quicksell, MAS+ is suggesting otherwise. By building value, creativity and innovation, along with other tools, into the package, you then drive the profits of your business. Great case histories and techniques will be discussed that are proven ways to maximize your profitability.

    Cliff Quicksell, MAS+

    CEO

    Cliff Quicksell, Jr., MAS+ has been involved in the promotional marketing and sportswear industries for 32 years. During this time he has achieved the MAS+ certification and has been actively involved in PPAI as a volunteer. Cliff’s He has served five terms as the education chairperson for the Chesapeake Promotional Products Association and is the recipient of several PPAI Pyramid Awards and PPAI Ambassador Speaker of the Year Awards. Cliff consults for and directs the marketing efforts for distributor iPROMOTEu.

    CAS-Apprvd.jpg

    1 Point

  • Certified Advertising Specialist Package

    Contains 27 Product(s) 1 new product(s) added recently

    Get all your sessions registered in one-stop shopping style and complete at your own pace!

    Get all your sessions registered in one-stop shopping style and complete at your own pace! 

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • Expo East 2018:Communicating With Clients And Prospects When Starting Up

    Contains 3 Component(s), 1 credit offered Recorded On: 06/11/2018

    In this session, Josh Frey will discuss best practices and effective communication when meeting with clients in person, during sales presentations, or virtually. This is designed for participants who are new to the industry or new to sales.

    In this session, Josh Frey will discuss best practices and effective communication when meeting with clients in person, during sales presentations, or virtually. This is designed for participants who are new to the industry or new to sales.

    Josh Frey

    Small Business Owner

    2018 is the Year of the Entrepreneur and Small Business Owner (at least according to me and my small-business-owner-friends that I know and hang with!).  I am a business junkie and Kool-aid drinking entrepreneur, having started my own swag business and career at the ripe old age of 22 with no experience, contacts or resources (yeah, so I am a little old(er), but a little wiser too).


    Josh is a front line sales guy who has coached and helped others launch dozens of businesses in the promotional products industry (and other industries), simply by teaching the very same best sales and business practices I use to support my own family and lifestyle. In 2012 I launched the The Swag Coach™ Program, a step-by-step guide for "how to start and grow" your very own promotional products business, with the help and support of a 20+ yr seasoned entrepreneur and sales veteran.

    CAS-Apprvd.jpg

    1 Point

  • Expo East 2018: Delivering WOW Presentations 

    Contains 3 Component(s), 1 credit offered Recorded On: 06/11/2018

    Join Mary Ellen Sokalski, MAS, for a session that engages both novices and seasoned pros on the best practices of delivering more engaging, effective presentations at face-to-face client meetings, trade shows and webinars. Attendees will learn how to use their own natural presentation style to engage the audience, gain participation, and elicit positive reactions and results.

    Join Mary Ellen Sokalski, MAS, for a session that engages both novices and seasoned pros on the best practices of delivering more engaging, effective presentations at face-to-face client meetings, trade shows and webinars. Attendees will learn how to use their own natural presentation style to engage the audience, gain participation, and elicit positive reactions and results.

    Mary Ellen Sokalski, MAS

    Director of Marketing Communications

    Mary Ellen Sokalski, MAS, is a 33-year industry veteran noted for her fun and interactive educational sessions which earned her the Promotional Products Association’s Lifetime Achievement Award for Education Excellence, PPAI’s Distinguished Service Award and its Facilitator Excellence Award. Currently the owner of The Scarlet Marketeer, a creative content marketing firm, she has presented hundreds of sessions on the topics of Marketing, Communications, Selling, Apparel, Direct Mail, Creativity, Promotional Programs, Supplier-Distributor Relations, and How to Have a Happy Life. A multi-winner of PPA’s Supplier Achievement Awards and the Golden Pyramid, ASI’s Distinguished Women in Promotional Products, one of ASI’s Women to Watch in Promotional Products in 2011, as well as numerous other communications awards, she has captured more marketing and speaking honors than any other industry professional. She is also a featured author in industry publications, and originator of the Promotional Apparel Advisory Council for PPAI. Past presidents of SACDV and PPNA, former Vice Chair of Marketing for PPAI, member of the PPAI Board of Directors, and inducted into the PAPPA Hall of Fame.

    CAS-Apprvd.jpg

    1 Point

  • Expo East 2018: Apparel UNRAVELED: How To Sell Decorated Wearables With Ease 

    Contains 3 Component(s), 1 credit offered Recorded On: 06/11/2018

    Have you always wanted to sell wearables but you don't know enough about them? Learn from veteran apparel buyer Sandee Rodriguez of D and S Designs how to decide between fabric weights, what a performance shirt is, and how to sell the big brand names. Pick up tips and tricks on sourcing apparel and getting it decorated successfully. Never turn away another profitable order of wearables again!

    Have you always wanted to sell wearables but you don't know enough about them? Learn from veteran apparel buyer Sandee Rodriguez of D and S Designs how to decide between fabric weights, what a performance shirt is, and how to sell the big brand names. Pick up tips and tricks on sourcing apparel and getting it decorated successfully. Never turn away another profitable order of wearables again!

    Sandee Rodriguez

    Owner

    With almost three decades of experience buying and selling branded wearables, Sandee Rodriguez is known in many industry circles as an apparel guru. She and her husband started in the promotional products industry as a screen printing company in 1991, later adding embroidery. Rodriguez has had the responsibility of selling and sourcing the apparel they decorate for D and S Designs, and now she wants to teach distributors about the wearables market—how to buy, decorate and sell apparel, so that they too can be successful in the profitable world of wearables.

    CAS-Apprvd.jpg

    1 Point