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Content and subjects related to the mechanics and management of the sales process, sales presentations, prospecting, program selling, and penetrating markets.

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  • PPAI Canadian Certified Advertising Specialist (CAS) Package
    Contains 29 Product(s)

    In our Canadian CAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Certified Advertising Specialist (CAS) Package
    Contains 26 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

    Register for all your CAS required courses in one step.  You will have 1 year from the point of registration to complete the certification package.

    Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Please note in order to start working on your CAS please make sure you have completed the TAS Certificate program first.

  • PPAI Expo 2023 - Promotional Products Work
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.

    PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.

    Lindsey Davis, MAS (Moderator)

    Director of Business Development

    PPAI

    Lindsey is the Director, Business Development at PPAI.  She is also responsible for Promotional Products Work Expo, and the overall PPW initiative. Lindsey’s focus is on growing and supporting PPAI’s goal to educate advertisers and buyers on the effectiveness and influence of promotional products as part of an overall marketing and branding strategy.  

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Expo 2023 - Maximizing Your TIme Management By Evaluating And Segmenting Your Clients
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.

    Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.

    Cliff Quicksell, MAS+ (Moderator)

    President and CEO

    Cliff Quicksell & Associates

    Cliff is the President of Cliff Quicksell Associates, and for over 36 years, he has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves, their products, and services, as well as how to motivate their personnel. He has authored three books and two weekly blogs.  Cliff is a regular speaker at PPAI Expo and has received numerous awards.  Most recently, he was named the 2022 Inductee for the PPAI Hall of Fame.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Expo 2023 - Own The Brand, Own The Business
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.

    Bill Petrie (Moderator)

    Founder and Creative Director

    brandivate

    Bill has over 22 years of working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Founder and Creative Director at brandivate, an award-winning full-service marketing services and advertising agency, Bill is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast Promo UPFront. Bill has extensive experience defining brand strategy, creating successful marketing campaigns, creating and developing winning RFP responses, and presenting winning marketing and merchandise solutions to Fortune 500 clients.
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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Expo 2023 - The Art Of Wickedly Creative Product Design, Packaging, And First Impressions
    Contains 3 Component(s), Includes Credits Recorded On: 01/09/2023

    Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from.

    Jason Lucash, founder of Origaudio will share his tips and lessons for how to make yourself, your products, and your brand stand out in a crowded space. Over the last decade Lucash has taken the industry by storm by launching cutting edge products in ultra-creative packaging and helped Origaudio stand out from other suppliers in the promo industry. In this session he will dive into how he did that, the importance of packaging, why first impressions matter most, and where the inspiration for his creativity comes from.

    Jason Lucash (Moderator)

    Managing Partner

    Two Days Apart, LLC.

    Jason Lucash is the co-founder of Origaudio, former Chief Development Officer for top 10 industry supplier HPG, and creative mastermind at his core. Lucash launched Origaudio in 2009 and led it to being the fastest growing company in the promotional industry for many years before being acquired by HPG in 2018. Jason has won countless industry awards in addition to being named Entrepreneur Magazine's "Entrepreneur of the Year", appearing five times on the Inc. "500 Fastest Growing Companies" list, winning Time Magazine's "50 Best Inventions of the year, and securing a deal on ABC’s hit show “Shark Tank”. Over his career, Lucash has developed and launched over 200 products into the promotional products industry and has been recognized as an industry leader and innovator by numerous industry publications.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Choosing Promotional Products For Trade Shows: Beyond Giving Out “Stuff”
    Contains 3 Component(s), Includes Credits Recorded On: 11/19/2019

    ​As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.

    As promotional product professionals, we don’t always realize the impact that a “giveaway” can have for a trade-show exhibitor. After all, when we walk through a show floor, the items featured are not “promotions,” they’re samples, and the rules are different. This presentation is an overview for trade-show exhibitors on best practices for choosing and distributing promotional products for. Join Rama Beerfas, MAS, CTSM for this webinar that will briefly cover four areas to consider when choosing promotional products to increase booth traffic during a trade show for maximum impact on ROI/ROO. Whether you’re exhibiting or you’re recommending products to a client, and whether it’s an international trade show or your local Chamber’s tabletop show, this presentation will help you choose more wisely and overcome the “must give out stuff to everyone” mindset that many exhibitors have.


    Key Takeaways:
    1.    Rama’s five rules for trade-show promotional products.
    2.    Read the contract—make sure your promotion is show-approved.
    3.    ROI/ROO with promo products at trade shows—yes, it’s possible!
    4.    Gamification of promo products in a trade-show/event venue.

    Rama Beerfas, MAS, CTSM

    Chief Solutions Specialist, Lev Promotions

    Rama Beerfas, MAS, CTSM, is the chief solutions specialist of San Diego, California-based Lev Promotions, a promotional marketing consulting company founded in 2002. Lev Promotions' three areas of expertise include promotional products, trade-show marketing and event marketing. The recommended products and services integrate client branding, goals and target market demographics using a holistic marketing approach.

    Beerfas’ professional background includes extensive work in retail, banking, hospitality management and the nonprofit sectors. She earned a bachelor’s degree in Spanish from Cal State, Northridge, and a bachelor’s degree in hospitality management from the University of Nevada, Las Vegas. Beerfas also earned her Master Advertising Specialist (MAS) certification from PPAI in 2017 and is received her CTSM (Certified Trade Show Marketer) through Exhibitor in 2019.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: In Brands We Trust
    Contains 3 Component(s), Includes Credits Recorded On: 03/08/2019

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”

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    .5 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: Differentiating With Purpose and Promo
    Contains 4 Component(s), Includes Credits

    Dramatic upheavals in the world economy have created the most uncertain of selling environments. As the United States economy re-opens, much consideration and attention will be given to the ways our national and international economies are shaped as a result of our worldwide health risk. Expectations abound that consumers and purchasers of products in their businesses will give new consideration to the ways their dollars determine the success or failure of the businesses they choose to spend them with. This intensified curiosity should lead to even greater demands for transparency and responsibility from businesses.

    Dramatic upheavals in the world economy have created the most uncertain of selling environments. As the United States economy re-opens, much consideration and attention will be given to the ways our national and international economies are shaped as a result of our worldwide health risk. Expectations abound that consumers and purchasers of products in their businesses will give new consideration to the ways their dollars determine the success or failure of the businesses they choose to spend them with. This intensified curiosity should lead to even greater demands for transparency and responsibility from businesses.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2021: Pivoting Your Company's Marketing Plan
    Contains 4 Component(s), Includes Credits

    In this session with Sharyn and Hank Yuloff, you will learn the four questions you must address to truly resonate with your clients. With those answers in hand, you will have a better sense of your client’s needs and be able to reset your marketing plan. You will leave this session prepared to update your plan and launch messaging that will reconnect you and your clients.

    In this session with Sharyn and Hank Yuloff, you will learn the four questions you must address to truly resonate with your clients. With those answers in hand, you will have a better sense of your client’s needs and be able to reset your marketing plan. You will leave this session prepared to update your plan and launch messaging that will reconnect you and your clients.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPAI Canadian Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    In our Canadian MAS version, the U.S.-specific courses have been replaced with different content. Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • PPAI Master Advertising Specialist (MAS) Package
    Contains 16 Product(s)

    Register for all your required courses here. You will have 1 year from the point of registration to complete the certification package. Please complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org Please note in order to earn your MAS please make sure you have completed the CAS Certification first.

    The Master Advertising Specialist (MAS) Program requires the following:

    1. Have a current CAS Certification 
    2. Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org
    3. Complete 35 MAS elective credits 
    4. You will have 1 year from the point of registration to complete the MAS certification package.
    5. Re-certification every three years (by earning 30 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • CAS: Marketing & Advertising 101
    Contains 4 Component(s), Includes Credits Recorded On: 12/07/2020

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    This course with Paul Kiewiet MAS+ provides a foundation of understanding marketing and advertising and the role as a consultant. He will also explain the importance and components of a marketing plan. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.

    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • MAS: Diversity Opens Doors: Selling To Major Corporations And The Fortune 500
    Contains 4 Component(s), Includes Credits

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.

    Kathy Cheng

    President and Founder

    Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers, and the founder of its in-stock apparel line, Redwood Classics Apparel, which provides promotional and retail resellers with high-quality garments that are handcrafted in North America. 

    With the innumerable recognitions and awards that Kathy has been accredited for over the years, she was most notably named on Inc. Magazine’s 100 Female Founders List and was recognized for her significant contributions in Supplier Diversity, receiving the WBE President’s Award and the LGBTQ+ Ambassador of the Year Award for 2020. 

    As a result of Kathy’s contributions to women-focused efforts, she was presented with the prestigious Counselor Supplier Woman of Distinction Award by ASI (Advertising Specialty Institute®) in 2016, was one of three Canadians inducted into The EY Entrepreneurial Winning Women™ program in 2014, and was on WXN (Women’s Executive Network)’s Top 100 Most Powerful Women in Canada list in 2013.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Sales Best Practices For New Promo Managers
    Contains 3 Component(s), Includes Credits Recorded On: 11/04/2020

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

    Are you a new manager in the promo industry? If so, this is the right place for you! Tony Morris will explain sales best practices when overseeing sales staff for the first time. For those that aren't overseeing sales staff, he will have some best practices for your own direct sales as well.

    Tony Morris

    Author and International Speaker

    Tony Morris is the Founder of TMI Training Academy, International Sales Speaker, author of 5 books and an acclaimed sales trainer to over 26,000 sales professionals. Having been in sales from the age of 18, Tony knows sales as well as he knows life and more importantly, he knows what it takes to lead a successful business! He has the ability to translate his hands-on experience into a coherent, compelling and exciting philosophy, which has made him an inspiring speaker and a powerful sales trainer to over 26,000 sales professionals.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents: Dynamic Changes
    Contains 3 Component(s), Includes Credits Recorded On: 10/01/2020

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents: The Dynamics That Are Changing Buyers’ Businesses," listeners will hear firsthand from buyers about what’s impacting their business and how they’re adapting in the COVID-19 era.In this eye-opening 54-minute conversation, buyers explore how they’ve adapted to this new environment, the biggest challenges they’ve faced and the future of their marketing programs. Listeners will get an inside look into the reality’s buyers face and gain new ideas on how to help buyers boost business with promotional products.

    In this week's episode of the PPAI PromoTalks podcast, "PPB Presents: The Dynamics That Are Changing Buyers’ Businesses," listeners will hear firsthand from buyers about what’s impacting their business and how they’re adapting in the COVID-19 era. Director of publications and editor at PPAI Tina Berres Filipski moderates this conversation with special guests, Kelli Denes, MAS, director of business development and Nicole Van Vleck, MAS, account executive, both with The Vernon Company, and their clients Keith, who is marketing services manager and director of community relations at a construction material and contracting company in Northern California, and Jeff, president and chief operating officer for a family-owned sustainable winery with vineyards in several locations in Northern California. In this eye-opening 54-minute conversation, buyers explore how they’ve adapted to this new environment, the biggest challenges they’ve faced and the future of their marketing programs. Listeners will get an inside look into the reality’s buyers face and gain new ideas on how to help buyers boost business with promotional products.

    Kelli Denes, MAS

    Director of Business Development

    Kelli Denes has been in the promotional products industry for 15 years and serves as the Director of Business Development at the Vernon Company. Originally from California, she moved to Iowa for fun about 17 years ago, starting with Raining Rose as the 13th employee as a soap maker. She knows the products inside and out! She’s been in sales in some capacity ever since and loves the industry because it’s quirky and exciting, with no two days alike.  Kelli is a Small Networking Team Coordinator where she oversees 15 accountability groups at Mount Mercy University.  In her spare time, she enjoys knitting, baking, and spending time with her family, which includes keeping up with her three kids and remembering to slow down and take it all in.

    Nicole Van Vleck, MAS

    Account Executive

    Nicole Van Vleck, MAS, has been with The Vernon Company for 16 years. Nicole is currently the senior global account executive, partnering with businesses to support their efforts in brand recognition, corporate communication and employee retention using tangible promotional products, excellent customer service and secure buying power. 


    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • CAS: Inexpensive Ways To Market Your Business
    Contains 4 Component(s), Includes Credits Recorded On: 06/05/2020

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?” Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales? Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the marketing path you, as an promotional products professional can travel.

    In the current times, every promotional product business owner like you has the same marketing questions: “Where do I start to be a socially distant, but still personal business?” and “Am I using the right tactics?”  Getting to the core of what you can be using, this webinar will give you ‘Inexpensive Methods to Market Your Business While Social Distancing.’ Business has changed, but why wait for the pendulum to swing back to make sales?  Beginning with demographic targeting we all need to do in order to better serve our most desired (and profitable) client base, you will learn how to easily improve the  marketing path you, as an promotional products professional can travel.

    Hank Yuloff

    Co-Owner

    Hank Yuloff is the co-owner of Yuloff Creative Marketing Solutions, which he co-owners with his wife, Sharyn. Yuloff Creative Marketing Solutions is a business coaching firm delivering traditional and technological marketing plans for small companies. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years. 


    Sharyn Yuloff

    Co-Founder

    When it comes to getting expert business help, Sharyn Yuloff offers a one-of-a-kind perspective. She is an online marketing and human resources expert, and is the co-founder of Yuloff Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies, which she owns with her husband, Hank. Their company strives to find solutions for everything, from discovering the most profitable demographics to creating effective messaging and tactics, to solving employee headaches several times as year, as well as hold small-business breakthrough bootcamp intensives for audiences of up to 250. The couple has co-authored five best-selling books on marketing and human resources, and has co-hosted a weekly marketing podcast for more than four years.


    CAS-Apprvd.jpg

    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • PPB Presents Podcast: Selling In A Post COVID-19 Environment
    Contains 3 Component(s), Includes Credits Recorded On: 05/21/2020

    In this episode, PPB Presents: Selling in a Post-Coronavirus World with special guests, Jeremy Lott, president of SanMar and Greg Muzzillo, founder of Proforma, along with moderator Paul Bellantone, CAE, president and CEO of PPAI. Listen as the conversation takes a deep dive into the challenges these owners and their businesses are facing, how the lockdown has affected their sales and teams, what their strategy has been over the past few months, their quick pivot to PPE, how sales practices have changed, the future for meetings between suppliers and distributors and where trade shows will fit into the mix, among other topics.

    In this episode, PPB Presents: Selling in a Post-Coronavirus World with special guests, Jeremy Lott, president of SanMar and Greg Muzzillo, founder of Proforma, along with moderator Paul Bellantone, CAE, president and CEO of PPAI. Listen as the conversation takes a deep dive into the challenges these owners and their businesses are facing, how the lockdown has affected their sales and teams, what their strategy has been over the past few months, their quick pivot to PPE, how sales practices have changed, the future for meetings between suppliers and distributors and where trade shows will fit into the mix, among other topics.

    Greg Muzzillo

    Founder

    Greg Muzzillo founded Proforma in 1978 as an industry distributor. Within five years he built the company from zero to several million in sales. By the mid 1980's Proforma had been recognized by Inc. magazine as an Inc. 500 fastest growing company three years in a row as Muzzillo grew his distributorship to more than $25 million in annual sales.

    In the late 1980's Proforma introduced its membership program to enable distributors to retain their business ownership and independence. This enabled them to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

    Today, Proforma has more than 750 members with more than $400 million in sales. Proforma has more than 100 members of its Million Dollar Club and more than 40 members of its Multi-Million Dollar Club. In 2012, eight Proforma Owners earned a spot on Inc. magazine's list of the 5000 fastest-growing, private companies in America.

    Jeremy Lott

    President

    Today, as President of the family-owned business, Jeremy works in partnership with his father, Marty and his brother, Jordan. Over the years Jeremy learned the business from the inside out, from pulling orders to purchasing. After college and a stint studying in Hong Kong, he launched his career as an analyst for investment bank Piper Jaffray's technology team. Jeremy moved to Chicago in 2001 to earn his MBA, and then joined SanMar full-time. Adding strategy to vision, he continues to steward the company toward long-term growth and health. Proud of the opportunities given to so many tenured staff members to thrive, he often spends time "table-hopping" at the company's on-site café. He learns a lot during those casual conversations because, he says, employees have the pulse on what's really going on in their arenas. The father of six young children, Jeremy discovered that a work/life balance holds the key to maximum productivity. He enjoys spending time outdoors — skiing, hiking, boating and generally staying active.

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

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    1 Point

    1. Register, download and watch the session. Please note it will open in a new window. Please do not close the session launch page.

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    3. Once you have completed the session, please close the podcast and proceed to the session launch page for the Online Education Survey to receive credit. 

  • How To Create Promotions That Make A Difference
    Contains 4 Component(s), Includes Credits Recorded On: 05/13/2020

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.

    Not only can promotional products be used to create a stellar campaign, but they can also change the world. David Betke shares with attendees how his company, Do Better Marketing, has used promotional products to help save a 65,000-acre forest, reduce carbon emissions in a city measurably, increase funding for women’s shelters and call attention to the global amphibian extinction crisis. During this seminar, you will see many examples of how Betke has used promotional products in conscious campaigns, and how you can create incredibly loyal fans—and employees—while making a difference in the world.

    David Betke

    Principal, Do Better Marketing

    David Betke is the principal of Do Better Marketing, a division of Avatar Brand Management Inc., a full-service, promotional marketing agency that helps clients define their difference, improve their pitch, and provide the moving parts of a campaign to promote magic. He is dedicated to helping those who give back, make a bigger difference. Betke’s campaigns have, thus far, helped save a 65,000-acre forest, reduce carbon emissions in a city measurably and helped recruit three senior-level engineers durign the height of a labor crisis. One campaign even generated a 4,000 percent return within six months, and recruited a couple of lifelong customers. Betke has personally been recognzied with seven national marketing awards for his work.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

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    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Keeping Your Business 'Socially Connected' During Physical Distancing On LinkedIn
    Contains 3 Component(s), Includes Credits Recorded On: 04/08/2020

    In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships. The live session will be limited to a max of 100 participants, however the on-demand version will be available within 24 hours of the live session.

    We've all heard the new term "Social Distancing" and have felt the impact on our businesses.  With more of us (as well as our clients) working from home, it's become even harder to remain connected to our clients. In this webinar, Bill McCormick of Social Sales Link will talk about how we can stay socially connected (while practicing physical distancing!) with the power of LinkedIn! We'll take a look how to 'socially surround' our clients and prospects, how to engage with your existing relationships: clients, referral partners, prospects and COI's (centers of influence), and finally why a value-centric profile is so important in the current situation we find ourselves in.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections, and started in promotional products sales when he and his wife founded their company in 2013. McCormick quickly found the value of LinkedIn, first as a lead generator, and then to increase sales. Since then, they have attributed over $350,000 in sales to utilizing LinkedIn as part of their sales cycle. McCormick is passionate about the power of LinkedIn, and how, when coupled with the power of promotional products, can help distributors find leads and generate sales. McCormick recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.

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    1 Credit


    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.