MAS: Diversity Opens Doors: Selling To Major Corporations And The Fortune 500
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Today more than ever before, companies both large and small are realizing the value of buying their ad specialty products from distributorships that embody diversity. In fact, many Fortune 500 corporations are tasked with developing business relationships with under-represented ownership groups, including women, veterans, visible minorities, LGBT and others. To get in front of these potential buyers and take advantage of the huge growth opportunity, it’s vital to have your business officially certified. During this session with Kathy Cheng, you’ll discover the tools you need to have a fair opportunity to be considered for contracts and other purchasing requirements. Plus, you’ll hear why your choice of supplier partners that exemplify diversity can help your distributorship thrive in the years to come.
President and Founder
Kathy Cheng is the President of WS & Co., one of Canada’s leading full-service apparel manufacturers, and the founder of its in-stock apparel line, Redwood Classics Apparel, which provides promotional and retail resellers with high-quality garments that are handcrafted in North America.
With the innumerable recognitions and awards that Kathy has been accredited for over the years, she was most notably named on Inc. Magazine’s 100 Female Founders List and was recognized for her significant contributions in Supplier Diversity, receiving the WBE President’s Award and the LGBTQ+ Ambassador of the Year Award for 2020.
As a result of Kathy’s contributions to women-focused efforts, she was presented with the prestigious Counselor Supplier Woman of Distinction Award by ASI (Advertising Specialty Institute®) in 2016, was one of three Canadians inducted into The EY Entrepreneurial Winning Women™ program in 2014, and was on WXN (Women’s Executive Network)’s Top 100 Most Powerful Women in Canada list in 2013.
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