PPAI Expo 2023 - Maximizing Your TIme Management By Evaluating And Segmenting Your Clients
Recorded On: 01/09/2023
|Time management for small business entrepreneurs is one of the greatest challenges; therefore, being more strategic and at the same time, differentiating oneself is more critical than ever. Both clients and prospects are looking for a higher level of marketing expertise, far beyond what is found in a catalog or online – they are looking for relevant messaging. This session will unveil the vertical marketing strategy through the segmentation and classification process. This process improves time management, boosts sales, improves profitability, and increases loyalty among your clients – truly a must-see presentation.
Cliff Quicksell, MAS+ (Moderator)
President and CEO
Cliff Quicksell & Associates
|Cliff is the President of Cliff Quicksell Associates, and for over 36 years, he has been speaking, training, and consulting internationally to associations and national business groups on more effective ways to market themselves, their products, and services, as well as how to motivate their personnel. He has authored three books and two weekly blogs. Cliff is a regular speaker at PPAI Expo and has received numerous awards. Most recently, he was named the 2022 Inductee for the PPAI Hall of Fame.
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