PPAI Expo 2023 - Promotional Products Work
Recorded On: 01/09/2023
|PPAI has launched an industry outreach effort to elevate Promotional Products and educate buyers on the value of our advertising medium through research, education, networking, and events. In this session, you will see some of the tools you can use in your own business to take advantage of this campaign and increase sales. Learning Outcomes: 1. Understand how Promotional Products Work efforts can help you in your business and grow sales. 2. Identify specific tools your business can take advantage of. 3. Understand why PPAI is investing to promote the industry.
Lindsey Davis, MAS (Moderator)
Director of Business Development
Lindsey is the Director, Business Development at PPAI. She is also responsible for Promotional Products Work Expo, and the overall PPW initiative. Lindsey’s focus is on growing and supporting PPAI’s goal to educate advertisers and buyers on the effectiveness and influence of promotional products as part of an overall marketing and branding strategy.
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