If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and prospects you’re not getting, but could be.   And typically, the customers you’re not getting are ones who are “not like you”.

When working with diverse customers and prospects, you need to be able to break through barriers to connect in a meaningful way, build trust and tap into values.  You need tactics that are crafted specifically for diverse groups of people and their cultural preferences.

Using consumer insights and real-world, relatable examples, “How to Market to, Sell to & Serve People Not Like You” shows you how to grow your business with simple, effective, and proven tactics that don’t cost a dime or take weeks to get off the ground.

In This Info-Packed Session, You’ll Learn:

• The research-based differences for how men and women want to be sold.  This is a game-changer!
• Consumer insights for diverse groups that will cement your relationships and foster exceptional customer experiences
• How to smooth over mistakes and problems – the EXACT words customers want to hear from you.  And the ones they don’t.