With over 25 years working within the promotional products industry, Bill Petrie had dedicated his career to helping organizations grow their businesses through creative, strategic, and effective marketing and branding. As the founder and creative director of brandivate - a boutique marketing, branding, and advertising agency – Bill brings a hands-on approach to connecting brands with their audiences in meaningful ways. 

Bill’s insatiable curiosity drives his creativity and ensures he’s always pushing boundaries of what's possible. He doesn’t hold back; he embraces boldness, innovation, and a bit of irreverence because that's where real growth happens. His goal? To challenge and inspire others to achieve their goals and dreams.

As a featured keynote speaker and workshop leader, Bill has been fortunate to share these ideas with audiences across the country and around the world. He has also had the honor of being inducted into the Promotional Products of the Mid-South (PPAMS) Hall of Fame and receiving the Promotional Products Association International (PPAI) Icon Award for Distinguished Service in 2024 - a testament to his commitment to elevating others and driving positive change. 

When not helping brands make an impact, you can find him in his backyard, affectionately known as The Back Forty, likely smoking something delicious on the grill, mixing up craft cocktails, and enveloping himself in great music. He also loves spending time with his wife of 30 years, Sandy, their red tick coonhound, Shelby, and their twin college-aged sons, Drew and Mitch - who tend to pop in when they are broke, hungry, have nothing clean to wear, or all of the above.