PPAI Expo 2023 - Own The Brand, Own The Business
Recorded On: 01/09/2023
- PPAI Associate - Free!
- PPAI Member - Free!
The buyers of promotional merchandise have evolved and changed which means that it’s no longer good enough to simply sell them products with logos on them. In this session, Bill Petrie will explain how to fully own every aspect of your client’s branding and marketing efforts making you an indispensable resource for years to come.
Bill Petrie (Moderator)
Founder and Creative Director
|Bill has over 22 years of working in executive leadership positions at leading promotional products companies, always working collaboratively to achieve the “wow” desired by the target audience. The Founder and Creative Director at brandivate, an award-winning full-service marketing services and advertising agency, Bill is a featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the industry-leading podcast Promo UPFront. Bill has extensive experience defining brand strategy, creating successful marketing campaigns, creating and developing winning RFP responses, and presenting winning marketing and merchandise solutions to Fortune 500 clients.|
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