
PPAI
CAS: Tapping into the Memorable Creativity of Self-Promo Campaigns: PPAI Expo 2025
-
Register
- Non-members - Free!
- PPAI Member - Free!
In a world flooded with ads and promotions, standing out is harder than ever. But the Simplicity Brothers campaign by Goldstar proves that creativity, humor, and personality are the keys to cutting through the noise. Award-winning and unforgettable, this self-promotion campaign used laughter to build deeper customer connections, turning simple products into powerful brand experiences. Join Charles Duggan and Kenny Ved as they unpack the inspiration, strategy, and execution behind this game-changing campaign. You’ll learn how to use humor to make an impact, create a brand experience that’s uniquely yours, and design promotional products that leave a lasting impression. Whether you’re looking to refresh your marketing or build a lasting connection with your audience, this session will give you the tools to elevate your self-promo efforts and make your brand memorable.

Charles Duggan, MAS +
VP of Sales, North America
Goldstar
Charles G. Duggan II, MAS+, Vice President of Sales North America at Goldstar. With over 32 years in the promotional products industry, Charles brings expertise in speaking, training, and consulting, particularly in tactical sales strategies for distributors and suppliers. Known for creative, customer-focused solutions, Charles champions the idea that Anything is Possible, even >span class="NormalTextRun SCXW156965319 BCX8"> times of challenge and change.
An industry leader, Charles, has served on the PPAI Board of Directors, and held key volunteer roles with PPAI and PPAMidwest. Recognized with awards like the 2020 Gold Pyramid and the 2018 PPAI Distinguished Service Award, Charles is also ASI’s 2020 Supplier Rep of the Year.
An Ironman, marathoner, and triathlete, Charles brings the same commitment to his active lifestyle, and at home, he proudly ranks ninth in the pecking order. (Ask him about that!)

Kenny Ved, MAS
Director of Global Sales
Goldstar
Kenny Ved, MAS, is the Director of Global Sales at Goldstar. Kenny brings over 25 years of experience in building dynamic, culture-driven workplaces that inspire employees to thrive. Throughout his time at Goldstar, Kenny has helped launch initiatives designed to empower employees to bring their best selves to work, fostering an environment where collaboration, resilience, and growth are celebrated. His approach to leadership centers on aligning company culture with core values—a strategy that has not only strengthened team bonds but also attracted top talent in a competitive market.
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Key:




