Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full-service marketing company and promotional products distributor.  He was named as a Rising Star in the industry by PPB magazine. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. 

 
Kirby hosts a weekly Web show called Delivering Marketing Joy where he interviews business leaders from around the country. In addition, he hosts a weekly (award-winning) podcast called Promo UPFront with Bill Petrie. He is an industry leader in content creation and has won 4 Pyramid awards for content. 
 
Kirby has published five books. His most recent is "Hit The TARGET." He has also written the book, The Give First Economy, "Fan of Happy," and Delivering Marketing Joy (about doing "promo right). 

Lisa Greyhill, President of Firebrand Global Marketing, leads a certified women-owned business with over 20 years of experience in the promotional products industry. Known for innovative solutions and strategic acquisitions, Lisa empowers her team to create impactful branding strategies for buyers across a spectrum of industries, and embraces the skills and relationships of fellow distributors that have joined the Firebrand family. She feels in-person interactions are where the magic happens and expects the tradeshow industry to skyrocket in presence and impact in the coming years. 

 A 15-year part-time veteran of the fire service and advocate for women entrepreneurs, Lisa brings resilience, mentorship and leadership to her work. Outside the office, she shares with friends and clients a passion for global adventure travel, including African safaris, mountaineering, skiing, and kayaking. 

Malik Hemani is the Creative Director and Managing Partner of Graphic Stylus, a Houston-based marketing and promotional products agency. With extensive experience supporting small businesses to large enterprises, Malik collaborates with marketing executives and HR directors to develop impactful campaigns that leverage hard goods to attract and retain both customers and employees. 

 As the 2024 President and Chair of the Houston Promotional Products Association (HPPA) and Bellaire Business Association (BBA), Malik leads efforts that support over 500 combined members, promoting economic growth and fostering community development. In 2024, Malik chaired HPPA's largest end-buyer trade show, demonstrating his ability to orchestrate high-profile events, and he also serves on multiple trade show committees across industries such as Oil & Gas, technology, HR, and multi-family. 

 Malik holds degrees in Bioinformatics from Baylor University and Management Information Systems from the University of Houston. He previously had a 13-year career at ExxonMobil, deploying international infrastructure projects exceeding $50 million. 

A passionate entrepreneur and leader, Thomas Goos is the President of Image Source, a nationally recognized branded merchandise agency known for its purpose driven culture and strategic client approach. Thomas leads our strategic direction, international partnerships, as well as financial management, operations, and supplier partnerships. With 27+ years of branded merchandise experience, Thomas is a true industry leader and expert.

Thomas is a Past-Chair of the board and two-term board member of the Promotional Products Association International (PPAI). Thomas currently serves in many roles with PPAI including their Strategic Foresight Committee, International Advisory Committee and Government Relations Action Council (GRAC). He has also served as a board Director of the Promotional Products Education Foundation (PPEF). Thomas is a former two-term President of the Northwest Promotional Marketing Association (NWPMA) and a founder and partner of Reciprocity Road, the innovative industry buying and shared learning group comprised of thirteen elite branded merchandise agencies.

Thomas has a B.A. in Marketing and Management from the University of Washington Bothell. He is a currently board member at the University of Washington Bothell School of Business where he is a guest speaker and advisor to undergraduate and MBA students. Thomas has founded several companies, including Branded Solutions by Edgar Martinez, a branded merchandise agency, Branded Solutions Properties, Image Source Properties, Monopoly Investments as well as several other real estate investment companies.

He is a passionate athlete who has competed in triathlon & duathlon national and world championships. Thomas is a soccer coach, where you can regularly find him coaching his son on the pitch. His passion for real estate and cars is only rivaled by his tenacity for competitive games and sports.