CAS: Maximize Success Utilizing the Micro-Moments of Joy Merchandising Method: PPAI Expo 2025

What if the key to brand success wasn’t the biggest budget or the loudest ad? What if it was joy?

Glimmers are micro-moments of joy—authentic, powerful flashes of connection that resonate deeply with your audience. They’re the overlooked secret to building brands that matter in an increasingly noisy, complex world.

In this session, Vicki Ostrom shows us how to identify and cultivate these micromoments of joy in our products, merchandising, and marketing.

Discover how glimmers can be your guiding light to success in 2025 and beyond.

Vicki Ostrom

CEO

Trendependent

Vicki Ostrom (she/her), is a futurist, trend analyst and founder of Trendependent, a trend analysis and consulting company. With over 25 years in design and forecasting, Vicki excels in translating macro trends into accessible, clearly presented concepts, helping brands understand what is happening today and forecast what products will be needed tomorrow. 

1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

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Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin. 1. Once you select the View on-Demand recording it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available
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