![](/accounts/ppai/images/printLogo.png)
PPAI
CAS: Improving Company Culture Through DEI Support & Awareness: PPAI Expo 2025
-
Register
- Non-members - Free!
- PPAI Member - Free!
Improving company culture isn’t about mandates or mission statements; it’s about commitment. Real change happens when leaders take action. Natalie Tenner, chair of SanMar’s IDEA Council is championing DEI initiatives from the top while balancing her day-to-day as a Credit Manager, she proves that impactful change starts with leadership. Vera Minot, who introduced DEI into her family-owned business, challenges traditions and reshapes priorities. Through her external involvement, Vera has made hiring with diversity in mind a priority, showing that small businesses can lead big transformations. Kim Sandifer brought a new perspective to the promotional products industry. Now at HALO, she focuses on hiring and training with the precision and insight of a seasoned C-level HR leader. Moderated by Sarah White, these voices illuminate how intentionality, awareness, and action can weave DEI into the fabric of any workplace. The result? A company culture that doesn’t just support diversity but thrives because of it.
![Speaker image](https://1c463411017cf0f60dda-8d7ddd9de898f60bdb7a1c3e8d21b674.ssl.cf2.rackcdn.com/ppai_83957e826be5f31c103d1a38a2bfb064.jpg)
Kim Sandifer
Chief Human Resource Officer
HALO
Kim Sandifer joined HALO in 2020 as the company’s first HR Business Partner, bringing over 20 years of experience in business-facing HR and operational management roles. Throughout her career, Sandifer held senior HR positions at several Fortune 500 companies in the financial services and retail sectors. She played a key role in establishing a best-in-class HR function at HALO.
During her first two years with the company, Sandifer partnered with senior leaders to build the HR Business Partner function, focusing on executing talent strategies, developing leaders, and enhancing organizational effectiveness. In 2023, she was promoted to Chief HR Officer, where she continues to support HALO’s growth by prioritizing the people and their experience.
Mrs. Sandifer holds a BA in Finance and Economics from Elmhurst College and is an alumna of the Smith College Leadership Consortium.
A Chicago native, Kim lives with her husband of 33 years, Michael. They have two children: Mykala, Associate Vice President of University Relations, Talent, and Inclusion at Kansas University; and Jabari, who works as a buyer for GM by day and a fashion influencer and stylist by night.
![Speaker image](https://1c463411017cf0f60dda-8d7ddd9de898f60bdb7a1c3e8d21b674.ssl.cf2.rackcdn.com/ppai_a84caf48a762076c4d1caaa1b0c9f0ce.jpg)
Natalie Tenner
Credit Manager and Chair, IDEA Council
SanMar
Natalie Tenner has been with the SanMar corporation out of Issaquah, Washington for nearly 23 years. She currently serves as a Credit Manager and the Chair of the IDEA (Inclusion, Diversity, Equity & Action) Council. As the council's first chair, Natalie feels privileged to lead its initiatives and has spent the past four years working closely with departments across the organization, both as a guest speaker and through active engagement. She is deeply committed to ensuring the council's vision of empowering employees to embrace differences, maximize their talents, and create opportunities for equitable growth remains at the forefront. In addition, she strives to foster an inclusive culture grounded in respect and open communication. As she explains, “True innovation arises when an organization views diversity as an opportunity, not an inconvenience. Differences can spark extraordinary relationships and creativity.”
Natalie is passionate about inclusion, believing that having the right people at the table and giving them an opportunity to be heard is essential to employee engagement. She emphasizes the importance of nurturing a culture that values inclusivity and psychological safety as an integral part of the organization’s overall vision and mission. She believes that we can learn valuable lessons from one another when we are eager to listen and learn.
Natalie holds a bachelor’s and master’s degree in communication along with a certificate in Diversity and Inclusion from Cornell University. Natalie is married and the proud mother of two sons.
![Speaker image](https://1c463411017cf0f60dda-8d7ddd9de898f60bdb7a1c3e8d21b674.ssl.cf2.rackcdn.com/ppai_1edf2df45c019ec584d812cbc03dcc7a.jpg)
Vera Minot
Creative Director
Southwest Solutions
Vera is the Creative Director for, and part owner of, Southwest Solutions – an award-winning marketing materials company. She is a heart-first professional who’s known for her creativity; aversion to small talk; and appreciation of good vocabulary and clever marketing materials. She studied Linguistics and Gender & Women’s Studies at the University of Arizona, and after stints in a variety of industries that converged into a unique perspective on business and humans, she joined the wide world of promo. Vera is the past Board President of the Tucson LGBT Chamber of Commerce (AKA the Gaymber)- cultivating a safe space for queer folks in business as well as a space of learning for allies, who are tremendously important to the LGBTQIA+ community. She – and her entire team at Southwest Solutions - believes Inclusive Business is Good Business. When she isn’t hard at work, you’ll find Vera being lifting weights, making prints, tending to too many houseplants, and hanging out with her wife and their cats.
![Speaker image](https://1c463411017cf0f60dda-8d7ddd9de898f60bdb7a1c3e8d21b674.ssl.cf2.rackcdn.com/ppai_083ad5b753fe9a35f70457fccfaaef76.jpg)
Sarah White (Moderator)
COO & Founder
Fairware
Sarah White is COO and co-founder of Fairware, North America’s leading provider of sustainable and ethically sourced promotional merchandise. In addition to operations and human resources, Sarah drives Fairware’s commitment to being an anti-racist organization. She is a Co-Chair of the President’s Group, a network of B.C. business leaders championing more accessible, inclusive workplaces. For over 10 years, Sarah has volunteered with the Vancouver Street Soccer League an organization that utilizes sport to uplift marginalized folks.
Outside of work Sarah loves time with friends and family and being in the outdoors. Being the subject of the documentary film Not Quite That has opened new areas of interest and exploration, including advocating for gender affirming healthcare and continuing to uplift the underrepresented lives of the LGBTQ+ community.
1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.
2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.
3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Key:
![](/images/product-status-icons/complete-small.png)
![](/images/product-status-icons/next-small.png)
![](/images/product-status-icons/disabled-small.png)
![](/images/product-status-icons/optional-small.png)
![](/images/product-status-icons/locked-small.png)