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  • Third Party Book/Audio/Session Credit Review Request

    Contains 2 Component(s)

    In order to get credit for a non-PPAI education session please complete this form. This application can be used for the book/audio recording/third-party individual education courses/session(s). Entire conferences/business seminars, etc., which offer multiple sessions for which separate credit is requested, must be submitted for review by individual session. Please note this is non-refundable once the review request is submitted to PPAI.

    This application can be used for the book/audio recording/third-party individual education courses/session(s). Entire conferences/business seminars, etc., which offer multiple sessions for which separate credit is requested, must be submitted for review by individual session.

    • Candidates for certification may submit no more than 15 points (or hours) from education achieved outside of the promotional products industry for the CAS and/or MAS certifications (i.e. college courses, business seminars, etc.) for their PPAI Transcript. 
    • Candidates for certification may submit points for education achieved no more than 5 years from the date of completion.

    Regional Association Education: Any education offered by a regional association must be previously approved and it is the responsibility of the regional association to submit attendee lists showing your completion of said session. If you do not see credit for said education listed on your current transcript, please contact the corresponding regional association. 

    Certification credit will be applied to your transcript after the form and additional materials have been reviewed and approved. If you have any questions please email certification@ppai.org

  • Industry Service Application

    Contains 2 Component(s)

    Industry Service Credits are defined as volunteer service you provide on behalf of the promotional products industry. This can mean serving on a Regional Association Committee, PPAI Committee or Board, presenting a program at your local Chamber of Commerce, present a session pro-bono at a PPAI event or webinar. See the Industry Request Form online for other opportunities and to request this credit be applied to your transcript.

    This can mean serving on a Regional Association Committee, PPAI Committee or Board, presenting a program at your local Chamber of Commerce, present a session pro-bono at a PPAI event or webinar.

    Certification credit will be added to your transcript upon application approval.

  • Master Advertising Specialist (MAS) Package

    Contains 16 Product(s)

    The Master Advertising Specialist (MAS) Program requires the following: Have a current CAS Certification Complete all dedicated courses and their quizzes Complete 35 MAS elective credits Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application)

    The Master Advertising Specialist (MAS) Program requires the following:

    Have a current CAS Certification 

    Complete all dedicated courses and their quizzes: You will have 3 attempts to pass each quiz. You must answer 4 out of 5 questions correctly. If you have not passed a quiz after 3 attempts, please contact certification@ppai.org

    Complete 35 MAS elective credits 

    Re-certification every three years (by earning 25 additional CAS or MAS credits within the three years and submitting a Re-certification Application) 



  • Best of Expo 2019: In Brands We Trust

    Contains 3 Component(s), Includes Credits Recorded On: 03/08/2019

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    It’s no secret that having a great brand can give can give you a competitive edge when promoting your business in the marketplace. The real question is, how do distributors really build brands that are memorable, marketable and profitable? Join Johnny Campbell to discuss the four most profitable brand-building strategies that top distributors are using to attract the best clients and dominate their marketplace.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”

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    .5 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Customer Lifecycle Marketing – Navigating Your Customers To The Target

    Contains 4 Component(s), Includes Credits Recorded On: 03/06/2019

    Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

     Join Matt Wagner to discover the concept of Customer Lifecycle Marketing. This webinar will teach you how to target-market more efficiently, detailing key concepts that will lead to fewer abandoned sales and greater customer loyalty.

    Matt Wagner

    Vice President of Sales

    Matt Wagner is the Vice President of Sales at industry supplier Fields Manufacturing. With a background in marketing, graphic arts and music business, Wagner carries with him a creative perspective on customer engagement to keep brands in the spotlight. Specializing in strategic planning, communication and tactical sales, Wagner is a national, award-winning sales representative with a passion for helping others succeed.  A Minnesota native, Wagner currently lives in St. Cloud, Minnesota with his wife of 10 years, Alicia, and his daughter Emma. In his spare time, Wagner enjoys playing music, home brewing, camping and hiking.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: Creative Cause Marketing Campaigns

    Contains 3 Component(s), Includes Credits

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

    Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Finding Your Social Media Voice

    Contains 4 Component(s), Includes Credits Recorded On: 02/27/2019

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Ever wondered how other distributors are using social media? Curious about the platforms they are using and the content they are posting? Join Sara Webb from InTandem Promotions as she shares some successful social media strategies to identify potential followers, provide content that matters and stay relevant in this competitive viewer space.

    Sara Webb

    Owner - InTandem Promotions

    Sara Webb has more than 20 years of industry experience. With previous experiences as a buyer in a completely different industry, she became hooked on promotional products and its possibilities for branding organizations. In 1999, Sara began working in the promotional product industry where her true love for this industry flourished. 

    In 2013, Sara built InTandem Promotions. In her words, “Ever since I can remember, I have been a juggler. Juggling activities, career, family, friends and volunteering. I have learned through all of this juggling that I can do it myself. But it's far easier (not to mention more fun) to juggle with a partner.” And it was on that premise that the InTandem Promotions brand was created.     In owning InTandem, Sara has built not only a personal brand but also the brand of her organization. She is looking forward to sharing her experiences in developing as well as continually building the InTandem Brand Story.

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    1 CREDIT

  • Best of Expo 2019: Big Game Hunting

    Contains 4 Component(s), Includes Credits Recorded On: 02/22/2019

    In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, Paul Kiweiet, MAS+ will share the strategies and tactics that can give you a chance to bag the big client and keep it from killing you. The rules are different. From prospecting, to pre-approach, then getting started and keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it – go in prepared.

    In selling, large accounts are a different animal. Like big game, they are at once exhilarating and frightening. The tactics you use to sell to small clients might cause your death if you try them on the big game. In this session, Paul Kiweiet, MAS+ will share the strategies and tactics that can give you a chance to bag the big client and keep it from killing you. The rules are different. From prospecting, to pre-approach, then getting started and keeping them happy; profitable large accounts are rare and take a great deal of care and feeding. The payoffs can be huge but require patience, persistence and commitment. Not everyone can do it, but if you want to go for it – go in prepared.

    Paul Kiewiet, MAS+

    Paul Kiewiet, MAS+ is an international speaker, writer, coach and facilitator. He earned the Master Advertising Specialist Plus from PPAI and the Certified Incentive Professional designation from the Association of Incentive Marketing and Certified Life Coach from Fowler Wainwright International Institute of Professional Coaching. He's the winner of nine Pyramid Awards from PPAI for creativity and results and has received two ASI Spirit Awards including Marketer of the Year. His magazine articles were recognized with the EXCEL Award from the Society of Non-Profit Association Publications He's the recipient of a Golden Key Award from the Incentive Manufacturers Representatives Association, President's Award from National Premium Sales Executives, and has been inducted into the Michigan Promotional Professionals Association Hall of Fame. Prior to founding Promotion Concepts, Inc. in 1982, Paul worked in the point of purchase merchandising, outdoor advertising and radio advertising and production disciplines. He has created sales promotion, marketing, incentive and merchandising campaigns for some of America's finest and most valuable brands including Kellogg's, Coca-Cola, Whirlpool, Kitchen Aid, Borden, Elmer's, Krylon, Kroger, Wal-Mart, Dow Brands, Tobler-Suchard, Andes Candies, Mentos, Soup Starter, Wyler's, Realemon, Hush Puppies, Rocky Shoes and Boots and RainDance. He sold Promotion Concepts in 2005 and has focused on people performance, leadership, corporate social responsibility and industry growth issues. His articles have appeared in numerous business publications and podcasts of his presentations have been featured on CBS Radio, the American Marketing Association, and on US Airways Sky Radio. He has been quoted in Fortune, Forbes, The Wall Street Journal, The New York Times, B2B Magazine, Kipplinger Newsletter and Wired magazine. He is a member of the National Speakers Association, a lifetime member of the Promotional Products Association International, The Incentive Marketing Association, and Promotional Products Association of Chicago, Michigan Promotional Professionals Association. He has been trained in Gallup University on positive emotions and Marcus Buckingham-trained for strength-based alignment. He has served as a trustee, board member and/or officer of the Forum for People Performance Management and Measurement at Northwestern University, National Premium Sales Executives, Association of Incentive Marketing and the Promotional Products Association International. Paul lives in Grand Rapids, MI and enjoys biking, running, music, arts and Lake Michigan. He has completed twenty 26.2 mile marathons, climbed 103 stories to the top of Willis Tower, climbed Mt Ararat, summited Mt Kilimanjaro, dove the Great Barrier Reef, survived a Warrior Dash, and standup paddle boarded all five of the Great Lakes. In 2015, we was inducted into the PPAI Hall of Fame.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • How the U.S. Supreme Court’s Wayfair Decision Impacts the Promotional Products Industry

    Contains 4 Component(s), Includes Credits Recorded On: 02/20/2019

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting? What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    What was the decision in South Dakota v. Wayfair and what does this ruling mean for businesses? Which states do I have to collect sales tax for and when do I have to start collecting?  What are some options for complying with the numerous state and local sales tax collection requirements? Receive answers to these questions and more during this webinar delivered by Craig Johnson, executive director of the Streamlined Sales Tax Governing Board and Patrick J. Reynolds and Fred Nicely from the Council on State Taxation, an organization comprised of some of the largest multistate businesses nationwide.

    Craig Johnson

    Executive Director, Streamlined Sales Tax Governing Board, Inc.

    Craig Johnson is the executive director of the Streamlined Sales Tax Governing Board, Inc. In this position, which he has held since January 2013, Johnson functions as the chief operating officer for an organization that currently includes 24 different state governments. He is responsible for the day-to-day needs of the Governing Board and its committees. Johnson has been involved with the Streamlined Sales Tax Project since 2006, serving as one of Wisconsin’s representatives.

    Prior to this position, Johnson worked at the Wisconsin Department of Revenue for over 20 years.  During that time, he held the titles of revenue field auditor and a sales and use tax specialist in the Administration Technical Services Unit. Johnson was a frequent speaker on Wisconsin sales and use tax issues and is a certified public accountant.

    Patrick J. Reynolds

    Senior Tax Counsel, Council On State Taxation (COST)

    Patrick J. Reynolds is a Senior Tax Counsel with the Council On State Taxation (COST).  He is part of the COST advocacy team, where he is staff liaison to the Unclaimed Property Committee and the Sales Tax Committee, and he contributes to tax policy development, drafting, and legislative advocacy. 

    He received his JD from Creighton University School of Law and his BSBA – Accounting from the University of Nebraska at Omaha.  He is a member of the Nebraska and Texas state bars and is a licensed CPA.  

    Fred Nicely

    Senior Tax Counsel, Council On State Taxation (COST)

    Fred Nicely is a Senior Tax Counsel at COST.  His role as Senior Tax Counsel extends to all aspects of the COST mission statement:  “to preserve and promote equitable and nondiscriminatory state and local taxation of multijurisdictional business entities.”  Before joining COST, Fred served in the Ohio Department of Taxation for four years as Deputy Tax Commissioner over Legal and for the prior seven years as the Department’s Chief Counsel.  Fred’s undergraduate degree in psychology (with a concentration in accounting) is from the Ohio State University.  He obtained his MBA and JD from Capital University in Columbus, Ohio.  

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Best of Expo 2019: Networking And Prospecting On LinkedIn For Business

    Contains 4 Component(s), Includes Credits Recorded On: 02/15/2019

    With over 100 million business users in the U.S., LinkedIn is one of the best sources for leads. Of course, with over 100 million leads, finding the right people to meet with is like finding a needle in a haystack. In this session Bill McCormick will show attendees how to use the free search function on LinkedIn to find specific people; how to use the “Jobs” section to get into new companies; how to use the search function of Sales Navigator; and how to use LinkedIn in networking situations.

    With over 100 million business users in the U.S., LinkedIn is one of the best sources for leads. Of course, with over 100 million leads, finding the right people to meet with is like finding a needle in a haystack. In this session Bill McCormick will show attendees how to use the free search function on LinkedIn to find specific people; how to use the “Jobs” section to get into new companies; how to use the search function of Sales Navigator; and how to use LinkedIn in networking situations. 

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections (PPAI 624673), and started in promotional products sales when he and his wife started their company in 2013.  Bill quickly found the value of LinkedIn, first as a lead generator, and then to increase sales.  Since then, they can attribute over $350K in sales to utilizing LinkedIn as part of their sales cycle.  
    Bill is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales.
    Bill recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.
    Bill lives with his wife Sue in Catskill, NY.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.