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  • Expo East 2019: Defeating Marketplace Disruptors

    Contains 3 Component(s), Includes Credits

    How to defeat marketplace disruptors, earn more sales and win more business. The barbarians of disruption are at the gate and they want your customers and market share. So, what are you going to do? In this program, discussions include marketing strategies that will defeat marketplace disruptors, prevent competitors from stealing your customers and ways to capitalize and profit from new marketplace changes.

    How to defeat marketplace disruptors, earn more sales and win more business. The barbarians of disruption are at the gate and they want your customers and market share. So, what are you going to do? In this program, discussions include marketing strategies that will defeat marketplace disruptors, prevent competitors from stealing your customers and ways to capitalize and profit from new marketplace changes.

    Johnny Campbell, DTM, AS

    Promotional Product Profits

    Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • TAS: Get In Touch! Grow Your Business And Build Your Brand

    Contains 4 Component(s), Includes Credits

    This session will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    This session with Kim Todora, will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    0.5 Points

  • Trained Advertising Specialist Package

    Contains 6 Product(s)

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.

    Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry. Participants will earn the Trained Advertising Specialist (TAS) certificate once the 5 sessions have been completed. The TAS Certificate is required prior to starting the Certified Advertising Specialist (CAS) Certification program.  

  • Expo East 2019: Get In Touch! Promotional Marketing: Trends. Technique. Tips.

    Contains 3 Component(s), Includes Credits

    In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.

    In an era of digital everything, marketers everywhere are turning to promotional products to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers. 

    This session will feature evidence-based strategies, proven tactics and a fresh perspective on promotional marketing, as well as trends and techniques marketers are using to create measurable brand experiences, build communities and earn the trust and loyalty of clients and consumers. 

    Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

    CAS-Apprvd.jpg

    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Apparel Trends, Challenges & Opportunities For 2019

    Contains 3 Component(s), Includes Credits

    Be one step ahead by preparing for new products that will meet customers’ demands. Many factors influence the styles, colors, fabrics and materials that clients will request this year. This session with Colleen Hartigan will help you take advantage of every opportunity by sharing the newest trends, color pallets and exciting advancements in apparel technology. 2019 promises to be full of opportunities for apparel manufacturers, suppliers and decorators.

    Be one step ahead by preparing for new products that will meet customers’ demands. Many factors influence the styles, colors, fabrics and materials that clients will request  this year. This session with Colleen Hartigan will help you take advantage of every opportunity by sharing the newest trends, color pallets and exciting advancements in apparel technology. 2019 promises to be full of opportunities for apparel manufacturers, suppliers and decorators.

    Colleen Hartigan

    Consultant

    Colleen Hartigan is a 32-year veteran of the embroidery and apparel decoration industry. Recently retired as executive vice president of Madeira USA, she now works as a consultant for Madeira USA and Madeira Germany, sharing her extensive knowledge of the embroidery industry and the embroidery process. A seasoned speaker with a long history of educational training at trade shows and private seminars, Hartigan shares her expertise in all facets of creating and selling embroidery. She focuses on product education and the use of the right products to improve customer satisfaction and sales.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Embrace Diversity To Grow Your Business

    Contains 3 Component(s), Includes Credits

    It’s been said that we need more diversity in the promotional products industry. Diversity exists in our industry, but it may not be apparent in our customers or workforce. What’s the differentiator? Inclusion. In this session, Julie Kwan will discuss what you can do to foster an inclusive environment that attracts diverse customers and employees.

    It’s been said that we need more diversity in the promotional products industry. Diversity exists in our industry, but it may not be apparent in our customers or workforce. What’s the differentiator? Inclusion. In this session, Julie Kwan will discuss what you can do to foster an inclusive environment that attracts diverse customers and employees.

    Julie Kwan

    Diversity and Learning Engagement Manager

    Julie is the manager of diversity and learning engagement at PPAI. She has over 10 years of experience in learning and development as a program manager, instructional designer, training facilitator, and webinar producer. Julie earned her Bachelor of Business Administration from Texas A&M University and her Master of Science in Instructional & Performance Technology from Boise State University. Through her academic work, Julie published a case study in the textbook Cases on Human Performance Improvement Technologies, as well as two articles for ISPI’s online publication PerformanceXpress.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: Get in Touch! Content Marketing: Grow Your Business and Build Your Brand

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2019

    Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process--whether that content is a helpful how-to video, a sleek infographic, or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy. This workshop will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places and in a way that is specifically mapped to your audience's information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn how to create remarkable content that gets noticed and produces business results. Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.

    Content is the new currency that drives brand engagement in a world of empowered buyers. It is about sharing information, rather than pitching products. Great content supports your efforts to reach and engage buyers at every stage in the buying process--whether that content is a helpful how-to video, a sleek infographic, or a well-crafted case study. Learn how to Get in Touch! by building an effective brand content marketing strategy. 

    This workshop will focus on how to create and leverage the many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places and in a way that is specifically mapped to your audience's information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn how to create remarkable content that gets noticed and produces business results. 

    Join Kim R. Todora, PPAI’s communications and branding strategist for this thought-provoking seminar.

    Kim Todora

    Public Relations and Buyer Outreach Manager for PPAI

    Kim R. Todora is responsible for the direction of comprehensive integrated communications and public relations strategies and implementation, buyer-targeted industry branding, media relations, social media, collegiate and buyer outreach, trade-shows and industry awareness programs such as Promotional Products Work! Week, the ADvocate program and promotionalproductswork.org (dot org). Kim is an active member of the American Marketing Association (AMA), Public Relations Society of America (PRSA) and Direct Marketing Association (DMA) and represents PPAI on the organizing committee for Advertising Week and the Greater Irving-Las Colinas Chamber of Commerce. Prior to PPAI, Kim owned a marketing communications agency specializing in advertising, branding, public relations and cause marketing for more than 11 years. As a creative marketing strategist with more than 33 years' experience in advertising and public relations with Bozell, J. Walter Thompson and The Todora Group, she has created communications, branding and sales success for a variety of clients including American Airlines, Chili's, Don Pablo's, Texas Tornado Hockey, The Arena Group, Williams Communications, Doskocil Pet Products, BusyBody Home Fitness, Larry's Shoes, Mariner Health, The Mansion on Turtle Creek, E-Systems/Raytheon, March of Dimes, Mothers Against Drunk Driving, Ronald McDonald House, and many others.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: The Elements Of Good Embroidery

    Contains 3 Component(s), Includes Credits

    Embroidery is the most popular method of apparel decoration in the market. Getting it right the first time is critical. There are no quick fixes for quality embroidery. The secret is to prevent problems in the first place. Knowing the correct information to gather from the client and what needs to be communicated to the digitizer and/or embroiderer. In this session, Colleen Hartigan will explain the causes behind poor embroidery and what should have been done to make it right.

    Embroidery is the most popular method of apparel decoration in the market. Getting it right the first time is critical. There are no quick fixes for quality embroidery. The secret is to prevent problems in the first place. Knowing the correct information to gather from the client and what needs to be communicated to the digitizer and/or embroiderer. In this session, Colleen Hartigan will explain the causes behind poor embroidery and what should have been done to make it right.

    Colleen Hartigan

    Consultant

    Colleen Hartigan is a 32-year veteran of the embroidery and apparel decoration industry. Recently retired as executive vice president of Madeira USA, she now works as a consultant for Madeira USA and Madeira Germany, sharing her extensive knowledge of the embroidery industry and the embroidery process. A seasoned speaker with a long history of educational training at trade shows and private seminars, Hartigan shares her expertise in all facets of creating and selling embroidery. She focuses on product education and the use of the right products to improve customer satisfaction and sales.

    CAS-Apprvd.jpg

    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: LinkedIn: Connecting Across Demographics

    Contains 3 Component(s), Includes Credits

    Did you know that LinkedIn use is pretty evenly distributed across ages?  In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

    Did you know that LinkedIn use is pretty evenly distributed across ages?  In this session, Bill McCormick will discuss the who and how of connecting as well as how to make sure you're connecting across the generations.

    Bill McCormick

    Co-Owner

    Bill McCormick is co-owner of Team Creative Connections (PPAI 624673), and started in promotional products sales when he and his wife started their company in 2013.  Bill quickly found the value of LinkedIn, first as a lead generator, and then to increase sales.  Since then, they can attribute over $350K in sales to utilizing LinkedIn as part of their sales cycle.  
    Bill is passionate about the power of LinkedIn and combing that with the power of promotional products to help distributors find leads and generate sales.
    Bill recently joined the team of Social Sales Link, helping both individuals and sales teams leverage the power of social selling to attract, teach and engage targeted buyers.
    Bill lives with his wife Sue in Catskill, NY.

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    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo East 2019: What’s New And Coming Soon At SAGE

    Contains 3 Component(s), Includes Credits Recorded On: 06/03/2019

    Class is in session for distributors who are curious as to what we’ve been up to in the SAGE labs. Andy Evans will show you the latest developments and give you a look into what’s new and what’s coming soon at SAGE.

    Class is in session for distributors who are curious as to what we’ve been up to in the SAGE labs. Andy Evans will show you the latest developments and give you a look into what’s new and what’s coming soon at SAGE.

    CAS-Apprvd.jpg

    1 Credit

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.