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  • Expo 2019: Marketing Your Business Online

    Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019

    Everybody wants to drive business online, but few know how to do it, let alone correctly. In this hand-on class with Chris Jenkin, attendees will learn foundational things every business, no matter the size, must do to succeed online.

    Everybody wants to drive business online, but few know how to do it, let alone correctly. In this hand-on class with Chris Jenkin, attendees will learn foundational things every business, no matter the size, must do to succeed online.

    Chris Jenkin

    CEO

    Chris Jenkin is a visionary and innovator. In 2011, he founded and launched gotcha! Chris also developed a large sales channel of marketing distributors to bring digital solutions to businesses across the U.S. He began by introducing gotcha!Apps™, some of the first progressive web apps powered by a platform of his own design. Since the launch of gotcha!, Chris and his team have built hundreds of websites, over 150 mobile apps, built custom software solutions, ran social media campaigns, AdWords and Facebook campaigns, SMS messaging campaigns, and created two proprietary SEO products;  gotcha!LocalSEO™ and his latest product gotcha!Stream™, both designed to drive traffic to websites for conversions. Through his sales channel, Chris and his team have taken care of small and large businesses alike such as Orbitz, Apartment Guide, Catalent, Horiba, Bombgar, Purolator, Eyemart, Intuit, Allstate, and many many more. Today, Chris is a leading expert on SEO and knows what works and what doesn’t. He knows and understands how to navigate the digital landscape, business development, product innovation, sales, and strategy. Chris, his team, and suite of SEO products can deliver results other agencies only dream of.

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Social Media: Custom Content Vs Curated Content

    Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019

    Everyone knows they should be interacting with clients and prospects through social media, but few know why, or how to do it effectively. Chris Jenkin will demonstrate how to effectively build and grow client interaction through social media channels without spending all day online.

    Everyone knows they should be interacting with clients and prospects through social media, but few know why, or how to do it effectively.  Chris Jenkin will demonstrate how to effectively build and grow client interaction through social media channels without spending all day online.

    Chris Jenkin

    CEO

    Chris Jenkin is a visionary and innovator. In 2011, he founded and launched gotcha! Chris also developed a large sales channel of marketing distributors to bring digital solutions to businesses across the U.S. He began by introducing gotcha!Apps™, some of the first progressive web apps powered by a platform of his own design. Since the launch of gotcha!, Chris and his team have built hundreds of websites, over 150 mobile apps, built custom software solutions, ran social media campaigns, AdWords and Facebook campaigns, SMS messaging campaigns, and created two proprietary SEO products;  gotcha!LocalSEO™ and his latest product gotcha!Stream™, both designed to drive traffic to websites for conversions. Through his sales channel, Chris and his team have taken care of small and large businesses alike such as Orbitz, Apartment Guide, Catalent, Horiba, Bombgar, Purolator, Eyemart, Intuit, Allstate, and many many more. Today, Chris is a leading expert on SEO and knows what works and what doesn’t. He knows and understands how to navigate the digital landscape, business development, product innovation, sales, and strategy. Chris, his team, and suite of SEO products can deliver results other agencies only dream of.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Community Marketing: Turn Customers Into Raving Fans

    Contains 3 Component(s), Includes Credits Recorded On: 01/15/2019

    The most powerful and enduring companies today don’t have customers; they have raving fans who trust, love and have a deep connection with them. At the core is a commitment to community building and tribal marketing. Join Mark Graham to learn some new approaches to building a strong community in the post-social media age, and how these strategies can be baked into the core of a modern company’s operations.

    The most powerful and enduring companies today don’t have customers; they have raving fans who trust, love and have a deep connection with them. At the core is a commitment to community building and tribal marketing. Join Mark Graham to learn some new approaches to building a strong community in the post-social media age, and how these strategies can be baked into the core of a modern company’s operations.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Introduction To The Strategic Foresight Playbook

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Strategic foresight offers the promise of continued business growth in a world of uncertainty. Whether yours is a small shop looking to grow beyond your current set of customers or a larger organization faced with ever-increasing demands for growth, strategic foresight can help. Join Paul Bellantone, CAE, and Anne Stone for coffee and this thought-provoking session. They will provide an introduction to the Strategic Foresight Playbook and discuss the new playbook’s real-world applications. 

    Strategic foresight offers the promise of continued business growth in a world of uncertainty. Whether yours is a small shop looking to grow beyond your current set of customers or a larger organization faced with ever-increasing demands for growth, strategic foresight can help. Join Paul Bellantone, CAE, and Anne Stone for coffee and this thought-provoking session. They will provide an introduction to the Strategic Foresight Playbook and discuss the new playbook’s real-world applications. 

    Paul Bellantone, CAE

    President and Chief Executive Officer of the Promotional Products Association International

    Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 15,500 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

    Anne Stone

    Director of Public Affairs

    Anne Stone is the director of public affairs at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

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    1.5 Points

  • Expo 2019: Leading The Strategic Organizational Change Process

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Ryan Sauers leads this session in which attendees will examine principles and applications of strategic planning and organization structure. It will overview key features of organizational environments and competitive situations: identifying, developing, selecting and implementing strategy; what a strategic vision is; and what it looks like when all parts of an organization buy into the strategy.

    Ryan Sauers leads this session in which attendees will examine principles and applications of strategic planning and organization structure. It will overview key features of organizational environments and competitive situations: identifying, developing, selecting and implementing strategy; what a strategic vision is; and what it looks like when all parts of an organization buy into the strategy.

    Ryan Sauers

    President

    Ryan T. Sauers is president/CMO of Sauers Consulting Strategies. Sauers’s key consulting focus areas include sales growth, brand positioning, organizational strategy and customized marketing plans. Sauers is a national speaker and blogs for Printing Impressions and Print and Promo. He has been repeatedly recognized as one of the top 80 CMOs in the world. Sauers is an adjunct university professor teaching leadership and marketing to business leaders. Sauers is a Certified Marketing Executive and is the author of two best-selling books, Everyone is in Sales and Would You Buy from You?  

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    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Promotional Products And Experiential Marketing

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    In today’s increasingly complex digital marketing landscape, it’s harder than ever to reach prospects and customers. Now that digital is literally everywhere, it is time to get physical to cut through the clutter. We’ll explore how two industry leaders found creative ways to elevate their brand through personalized and unique customer experiences. CEO and founder of Boundless, Henrik Johansson, will discuss how three-dimensional marketing elements can be used to elevate customer experiences and share insights and data on how getting physical can impact the bottom line!

    In today’s increasingly complex digital marketing landscape, it’s harder than ever to reach prospects and customers. Now that digital is literally everywhere, it is time to get physical to cut through the clutter. We’ll explore how two industry leaders found creative ways to elevate their brand through personalized and unique customer experiences. CEO and founder of Boundless, Henrik Johansson, will discuss how three-dimensional marketing elements can be used to elevate customer experiences and share insights and data on how getting physical can impact the bottom line!

    Henrik Johansson

    CEO

    Henrik Johansson is the CEO & co-founder of Boundless. A serial entrepreneur, Johansson quest is innovation through technology-enabled services. At Boundless, he has spearheaded innovation in marketing spend management through the development of the Boundless Brand Portal, which to date has five approved patents. Most recently the team has evolved the Boundless platform to enable the industry’s first fully-transparent catalog at the product level. Prior to Boundless, Henrik served as the president of Everydaywealth, an online financial services company, and was also the and President of creditland, an online credit and lending marketplace. Prior to entrepreneurship, Johansson was a management consultant with Andersen Consulting in the U.S. and abroad.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: BrandYou: How To Out-Amazon Your Competition

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Amazon and their online promotional counterparts have become the most frightening threat to distributor business in the past 20 years. Instead of running away from the risk Amazon brings to the traditional promotional products distributor (or, even worse, ignoring it outright). Join Bill Petrie for this session. He will explain how to face the “Amazon” threat head-on. By implementing a few tactics, distributors will not only be able to insulate themselves from the threat of Amazon and online competitors, they will be able to create an Amazon-like customer experience that will build and drive loyalty.

    Amazon and their online promotional counterparts have become the most frightening threat to distributor business in the past 20 years. Instead of running away from the risk Amazon brings to the traditional promotional products distributor (or, even worse, ignoring it outright). Join Bill Petrie for this session. He will explain how to face the “Amazon” threat head-on. By implementing a few tactics, distributors will not only be able to insulate themselves from the threat of Amazon and online competitors, they will be able to create an Amazon-like customer experience that will build and drive loyalty.

    Bill Petrie

    President

    Bill has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president. A featured speaker at numerous national and international industry events, a serial creator of content marketing, and PromoKitchen chef, Bill has extensive experience coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients. Service has always been at the forefront of Bill’s industry activities. Before relocating to Nashville, TN in 2011, Bill served on the board of Directors for PPAChicago and is the current president for the Promotional Products Association of the Mid-South (PPAMS). Additionally, Bill is on the board of directors of the Regional Association Council (RAC) board and has worked closely with senior executives at Promotional Products Association International (PPAI) on several committees and work groups – most recently for the North American Leadership Conference. In appreciation of his years of service to the promotional products industry, Bill was named as an inaugural PPAI Fellow – a program designed to recognize influential individuals who have actively supported the industry through personal involvement.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • Expo 2019: Succeeding In The Give First Economy

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    In today’s economy, the power is in the hands of the consumer, which has changed the way smart companies go to market. The best companies, salespeople and entrepreneurs provide value up front in order to create long term business relationships. This session from Kirby Hasseman will not only make the case that this is good for us, but it will also share some things everyone can do to succeed in this new world.

    In today’s economy, the power is in the hands of the consumer, which has changed the way smart companies go to market.  The best companies, salespeople and entrepreneurs provide value up front in order to create long term business relationships.  This session from Kirby Hasseman will not only make the case that this is good for us, but it will also share some things everyone can do to succeed in this new world.

    Kirby Hasseman

    CEO

    Kirby Hasseman is the CEO of Hasseman Marketing & Communications, a full service marketing company and promotional products distributor. Hasseman Marketing has four full-time internal employees and seven salespeople. Hasseman is a thought leader in the promotional products industry. Recently, out of 300,000 (some) industry professionals, he was recognized as a top social media influencer on two different industry lists. Hasseman hosts a weekly web show called Delivering Marketing Joy, where he interviews business leaders from around the country. He also co-hosts an industry leading podcast, unscripted.

    CAS-Apprvd.jpg

    1 Point

  • Expo 2019: Tackling The Age Of Transparency

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    The global trend of supply chain transparency is rapidly changing the landscape for the promotional product industry. An increasingly transparent world in combination with growing customer expectations and preferences for authentic brands, is highlighting an important area in our industry that we need to be educated on. During this session, we will look closely at potential risks that have arisen as a result and share frameworks that will empower industry professionals to proactively respond to new regulations and requirements and ensure that they are able to transform this potential risk into an opportunity for their business.

    The global trend of supply chain transparency is rapidly changing the landscape for the promotional product industry. An increasingly transparent world in combination with growing customer expectations and preferences for authentic brands, is highlighting an important area in our industry that we need to be educated on. During this session, we will look closely at potential risks that have arisen as a result and share frameworks that will empower industry professionals to proactively respond to new regulations and requirements and ensure that they are able to transform this potential risk into an opportunity for their business.

    Henrik Johansson

    CEO

    Henrik Johansson is the CEO & co-founder of Boundless. A serial entrepreneur, Johansson quest is innovation through technology-enabled services. At Boundless, he has spearheaded innovation in marketing spend management through the development of the Boundless Brand Portal, which to date has five approved patents. Most recently the team has evolved the Boundless platform to enable the industry’s first fully-transparent catalog at the product level. Prior to Boundless, Henrik served as the president of Everydaywealth, an online financial services company, and was also the and President of creditland, an online credit and lending marketplace. Prior to entrepreneurship, Johansson was a management consultant with Andersen Consulting in the U.S. and abroad.

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    .5 Point

  • Expo 2019: 2019 Is All About Video!

    Contains 3 Component(s), Includes Credits Recorded On: 01/14/2019

    Almost 5 billion videos are watched every day. So how are you promoting your business through video? Join this session with Gordon Glenister for more insights into the future of video marketing.

    Almost 5 billion videos are watched every day. So how are you promoting your business through video? Join this session with Gordon Glenister for more insights into the future of video marketing.

    Gordon Glenister

    Director General of the British Promotional Merchandise Association

    Gordon Glenister is a director general of the British Promotional Merchandise Association and has had over 20 years of experience in the promotional products industry. He has also run his own distributor business and worked with major international brands. Gordon believes passionately in the power of promotional products and its relevance to the marketing mix. Gordon launched the BPMA academy many years ago, an online education platform for industry professionals, this has now been superseded by a top-class development program. Gordon’s sessions will be lively and illuminating.

    CAS-Apprvd.jpg

    .5 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.