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Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
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  • Selling By The Numbers: How To Use Market Research Like Our Competition Does

    Contains 3 Component(s), 1 credit offered Recorded On: 07/19/2015

    Each year PPAI allocates funds to examine the marketplace through surveys and studies. This vital data can be mined to use in presentations to both new and existing prospects. Demographics, applications, comparative data and more provide persuasive content for doing business. PPAI research is not used by enough members; yet, it is a valuable benefit of membership. This session brings the research front and center to show distributors how to integrate it into proposals and presentations. It also provides content to incorporate into PPAI ADvocate presentations.

    Join Joel Schaffer for Selling By The Numbers. Each year PPAI allocates funds to examine the marketplace through surveys and studies. This vital data can be mined to use in presentations to both new and existing prospects.Demographics, applications, comparative data and more provide persuasive content for doing business. PPAI research is not used by enough members; yet,it is a valuable benefit of membership. This session brings the research front and center to show distributors how to integrate it into proposals and presentations. It also provides content to incorporate into PPAI ADvocate presentations.

    Joel Schaffer, MAS

    CEO

    Joel D. Schaffer, MAS is CEO and founder of Soundline, LLC, the pioneering supplier to the promotional products industry of audio products. He is the only person to have received both the ASI's Marvin Spike Industry Lifetime Achievement Award (2002) and PPAI's Distinguished Service Award (2011). He is a past director of PPAI's Board of Directors and has chaired several PPAI committees and task forces. He was elected to the PPAI Hall of Fame in 2016. Now celebrating 50 years in our industry.

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    1 Point

  • Corporate Social Responsibility and Sustainability Reporting

    Contains 3 Component(s), 1 credit offered Recorded On: 05/31/2015

    Increasingly, consumers, non-governmental organizations (NGOs) and other consumer groups are pressuring some organizations to offer transparency into their supply chains. This session qualifies as an "elective" under the Product Safety Aware Program.

    Please join Loretta Tam for this session on corporate social responsibility and sustainability reporting. Increasingly, consumers,non-governmental organizations (NGOs) and other consumer groups are pressuring some organizations to offer transparency into their supply chains. Environmental, social and product safety regulations along with other factors including consumer and employee trust,customer loyalty,community support and enhanced credibility, are driving some organizations to develop and release sustainability reports. A sustainability report is how an organization publicly communicates the economic, environmental and social impact of its everyday operations. This session qualifies as an "elective" under the Product Safety Aware Program.

    Recommended Pre-Requisites:

    • Principles of Fair Labor and Responsibility Sourcing
    • Social Compliance and Global Supply Chains
    • Monitoring the Supply Chain

    Loretta Tam

    Manager

    Loretta Tam guides clients in the development and improvement of supply chain responsibility programs. With her knowledge of international and industry best practices regarding sustainability and social responsibility, Tam advises organizations on topics including supply chain standards, audit protocols, and management systems. As a manager on her company's business development and innovation team, Tam leads the development, implementation and execution of new products and services. She has participated as a technical advisor on multiple international sustainability committees, has designed and implemented industry-wide product sustainability programs, and developed materials and executed trainings on environmental responsibility and product sustainability for senior executives and staff in procurement, quality, and design.

    Loretta holds a B.S. in ecology and evolutionary biology from University of California-Los Angeles and a M.S. in environmental science and management from the Bren School of Environmental Science and Management at the University of California-Santa Barbara. She speaks English and Cantonese and has a working knowledge of Mandarin Chinese.

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    1 Point

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  • CAS: Winning Back Lost Customers

    Contains 5 Component(s), 1 credit offered Recorded On: 05/20/2015

    As a business owner, you may spend a lot of time and resources attracting new customers. However, did you know that there may already be a sale hidden in your business that could increase your bottom - line profits by 20-30 percent?

    Join Johnny Campbell for this session on winning back lost customers. As a business owner, you may spend a lot of time and resources attracting new customers. However, did you know that there may already be a sale hidden in your business that could increase your bottom line profits by 20-30 percent? This untapped reservoir of revenue is your pool of lost customers.

    Johnny Campbell

    Rise-Up and Win International

    Million dollar sales producer, trainer and author, Johnny helps clients turn their products and services into profits. Johnny is CEO of Rise-Up and Win International, the publisher of the “Promotional Product Sales Confidential Newsletter" and the video pitchman of “Just Sell It", an online WebTV show that educates distributors on the newest promotional products & the most profitable ways to sell them to prospects and clients using social media.

    Johnny's business expertise is in team management, lead generation and sales conversion methods for revenue enhancement. He is also an Accredited Speaker a designation presented by Toastmaster International and is held by only 65 professional speakers in the world for excellence in public speaking. Based Johnny's sales results, experiences and his ability to help business owners make changes in their businesses that boost sales and increase profits he is called: “The Transition Man"

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    1 Point

  • Expo East 2016: How To Print T-Shirts For Fun And Profit

    Contains 3 Component(s), 1 credit offered

    This education session will cover everything from printing t-shirts to adding heat transfers to nylon jackets, baseball caps and more. Participants will learn how to start on a shoestring budget and build a profitable company, how to build or buy equipment, where to find customers, how to market and sell work, and they will receive an overview of computer graphics programs. Taublieb will also explain how to use inkjet-to-garment printing and how to use specialty inks.

    This education session will cover everything from printing t-shirts to adding heat transfers to nylon jackets, baseball caps and more. Participants will learn how to start on a shoestring budget and build a profitable company, how to build or buy equipment, where to find customers, how to market and sell work, and they will receive an overview of computer graphics programs. Charlie Taublieb will also explain how to use inkjet-to-garment printing and how to use specialty inks.

    Charlie Taublieb

    Owner

    Charlie Taublieb is a technical screen-printing consultant with more than 39 years' experience in the industry. He has worked in all aspects of the industry from designing facilities to resolving technical problems. He owned an award-winning automated screen-printing company in Brooklyn, New York, and a screen-printing supply house in Denver, Colorado. Taublieb has been conducting workshops and seminars for more than 35 years for FESPA, ISS Shows, SGIA Shows, DAX Shows and others in the U.S. and abroad. He also is a contributing writer for numerous industry publications and a member of the Academy of Screen & Digital Printing Technology.

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    1 Point

  • CAS: How To Read A Test Report

    Contains 5 Component(s), 1 credit offered Recorded On: 07/16/2014

    Test reports and compliance certificates are as complex as they are necessary. Learn how to read and understand these essential documents. This session qualifies as an "elective" under the Product Safety Aware Program.

    Test reports andcompliance certificates are as complex as they are necessary. Learn how to readand understand these essential documents. This webinar will explain the difference between a good and bad test report. Participants will learn what to look for to confirm a valid test report and explain the red flags and other warnings that invalidate a compliance document. This session qualifies as an "elective" under the Product Safety Aware Program.


    Susan DeRagon

    Senior Technical Consultant

    Susan DeRagon is senior technical consultant at AsiaInspection. With over 30 years of experience, DeRagon is a leading quality and safety expert on toys, children’s products, and promotional and licensed goods. She works closely with companies to provide the highest level of quality service in the areas of regulatory compliance, product testing, quality control and assurance, safety evaluations and inspections.

    DeRagon is an active member of The Toy Association and ASTM International, participating on several toy and children’s product standards committees. She is also a previous member of the Board of Directors for the International Consumer Product Health and Safety Organization (ICPHSO).

    Haley Will

    Account Executive

    Haley Will is an Account Executive for UL Verification Services focusing primarily on the Premiums and Promotional Products industries. Haley supports new and existing UL clients by developing and enhancing their Quality Assurance Programs. Haley also manages UL's relationship with PPAI and serves as a proactive point of contact for members to provide technical expertise in areas of global compliance, industry standards and brand specifications. Previously, Haley worked in Client Services as a global account manager focusing on promotional products, toys and children's products. Responsibilities included daily management of domestic and global accounts, review of technical data and test results, and acting as the primary liaison between clients and labs. Haley has been with UL (formerly STR) since 2009 and holds a Bachelor's degree from Springfield College in Marketing and Business Management.

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    1 Point

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  • Distributor - Supplier Communication With Compliance In Mind

    Contains 3 Component(s), 1 credit offered Recorded On: 05/26/2014

    We have a remarkable opportunity to demonstrate the value our supply chain creates. Virtually every leading industry company or salesperson will say that suppliers and distributors need to improve trust and transparency, and product safety is the platform on which we can build that trust. It's time to work together to walk the talk so that we can increase the value of every industry member and organization. This session qualifies as an "elective" under the Product Safety Aware Program.

    Join Jim Socci for this session on distributor and supplier communication best practices. We have a remarkable opportunity to demonstrate the value our supply chain creates. Virtually every leading industry company or salesperson will say that suppliers and distributors need to improve trust and transparency, and product safety is the platform on which we can build that trust. It's time to work together to walk the talk so that we can increase the value of every industry member and organization. This session qualifies as an "elective" under the Product Safety Aware Program.

    Tim Brown, MAS (Moderator)

    Executive Director - Operations

    Tim Brown, MAS is the Executive Director - Operations at Quality Certification Alliance (QCA).

    Tim is the former product responsibility manager for PPAI. In 2013 he brought his background in supplier relations, sourcing, and vendor compliance to his role at PPAI with the intent of driving member advocacy and communicating the product responsibility subject throughout the industry. Brown worked at Cintas Promotional Products, as the supplier relationship manager where he implemented industry leading supplier management best practices. He has served on the Quality Certification Alliance (QCA) Distributor Advocacy Council, as well as on the board of directors for Tri-State Promotional Products Association (TSPPA) as the 2012 president. He also served as a member of PPAI's Product Responsibility Action Group (PRAG). Because of his leading efforts in product safety and supply chain best practices, he was named one of the 2012 PPB Rising Stars.

    Jim Socci, CAS

    President

    Jim Socci is the President and owner of Artistic Toy in Allentown, PA. He joined the field of marketing after a career in finance and accounting. While working at PricewaterhouseCoopers auditing financial statements and earning his CPA; he learned how promotional products support a brand of professionals who are the best and brightest. After five years of public accounting, he moved into a corporate finance role at Penn Treaty Insurance Company. As Vice President of Finance he reined in budgets, prepared forecasts, and performed ROI calculations on marketing initiatives. After 3 years at Penn Treaty Jim decided to bring his lifelong entrepreneurial dreams into reality, so he purchased Artistic Toy, formerly Art's Toy. Jim has put Artistic Toy on a mission to help corporations build character that create lasting brand impressions. Jim has presented several educational webinars on strategies to increase sales, comply with product safety, and improve brand awareness. In 2007, he served on the PPAI International Committee. In 2008, Jim published the Artistic Toy Sales Playbook to introduce the branding strategy of Character Marketing™. In 2009, Jim developed the Interactive Toy ™ to turn stuffed toys into lead generation tools. In 2012, Jim was the recipient of PPAI's Boss of the Year Award. In 2013, Jim pioneered a distribution agreement with Aurora Gift to offer a new line of stuffed animals into the promotional products industry. In 2014, Jim became the Treasurer of the Philadelphia Area Promotional Products Association board of directors.

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    1 Point

  • Best of EXPO 2014: Double Sales, Double Profit, Double The Fun

    Contains 3 Component(s), 1 credit offered

    In this session, you will learn first and foremost how to change your perspective and attitude in selling and the sales process. You will also be able to identify the critical resources needed to maximize results in growing sales and profits.

    Join Greg Muzzillo for this session on sales. It is all a matter of perspective, attitude and results. In this session, you will learn first and foremost how to change your perspective and attitude in selling and the sales process. You will also be able to identify the critical resources needed to maximize results in growing sales and profits. Whether you are new to this industry or a seasoned professional, you will walk away from this session with a fresh outlook on sales, a new or renewed passion to at least double your sales and profits, and the secrets to making it all fun. Participants will learn the top 3 secrets to making selling fun, the 7 critical steps to earning new customers, as well as the 5 tools you MUST have to differentiate yourself from the competition and position yourself for success.

    Greg Muzzillo

    Founder

    Greg Muzzillo founded Proforma in 1978 as an industry distributor. Within five years he built the company from zero to several million in sales. By the mid 1980's Proforma had been recognized by Inc. magazine as an Inc. 500 fastest growing company three years in a row as Muzzillo grew his distributorship to more than $25 million in annual sales.

    In the late 1980's Proforma introduced its membership program to enable distributors to retain their business ownership and independence. This enabled them to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more.

    Today, Proforma has more than 750 members with more than $400 million in sales. Proforma has more than 100 members of its Million Dollar Club and more than 40 members of its Multi-Million Dollar Club. In 2012, eight Proforma Owners earned a spot on Inc. magazine's list of the 5000 fastest-growing, private companies in America.

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    1 Point

  • EXPO 2014 Keynote Luncheon: Resilient And Ready - Thrive Through Challenge and Change

    Contains 3 Component(s), 1.5 credits offered

    Today's marketplace requires the ability to adapt during change and thrive despite the challenges that occur. Valorie Burton will help you understand how to create the building blocks of resilience so you can bounce back from setbacks, withstand pressure and maintain a positive perspective and navigate disappointments in a way that makes you better, not bitter. Using practical takeaways and application steps, Valorie will equip you with a survival toolkit to face any challenge that comes your way!

    Today's marketplace requires the ability to adapt during change and thrive despite the challenges that occur. Valorie Burton will help you understand how to create the building blocks of resilience so you can bounce back from setbacks, withstand pressure and maintain a positive perspective and navigate disappointments in a way that makes you better, not bitter. Using practical takeaways and application steps, Valorie will equip you with a survival toolkit to face any challenge that comes your way!

    Valorie Burton

    Bestselling author, speaker and life coach

    Valorie Burton is a bestselling author, speaker and life coach dedicated to helping people get unstuck and become unstoppable in every area of life. She is the founder of The Coaching and Positive Psychology (CaPP) Institute and has served as a Certified Personal and Executive Coach to hundreds of clients in more than 40 states and 10 countries.Valorie is a regular guest on the TODAY Show, appearing monthly to coach viewers on life and career challenges. She has also appeared on the Dr. Oz Show, CNN, HLN and hundreds of other radio and television shows. As a speaker, she has inspired audiences for GE, McDonald's, Goldman Sachs, State Farm, Wells Fargo, BlueCross BlueShield and hundreds of others. Valorie has a master's degree in applied positive psychology from the University of Pennsylvania and a master's degree in journalism from Florida A&M University. She has a bachelor's degree in international affairs from Florida State University.

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    1.5 Point

  • EXPO 2014 Keynote Luncheon: Survive and Thrive for the Future - A Glimpse At Three Models For Growth

    Contains 3 Component(s), 1.5 credits offered

    Walk through the three important models to consider for your business and learn how to market your business to not merely survive these turbulent times but to stay live and thrive.

    Radical change has seized our industry in the form of technology, direct selling, and a volatile refinements in buyers' behaviors. It's no secret seismic shifts in strategy are occurring and the most successful distributorships are shoring up their value propositions in ways that will ensure future success. Join us in this keynote session as Mark Graham, of RIGHTSLEEVE and Bobby Lehew, of Robyn Promotions walk through the three important models to consider for your business and learn how to market your business to not merely survive these turbulent times but to stay alive and thrive.

    Mark Graham

    Founder of Rightsleeve.com

    Mark Graham is the founder of RIGHTSLEEVE.COM, one of the industry's leading web based promotional products distributors. Mark's online marketing strategy has allowed RIGHTSLEEVE to scale, enhance margins as well as provide a point of differentiation within a crowded and mature industry.

    RIGHTSLEEVE is the National winner of the Dell Small Business Excellence Award, an honor presented to businesses that use technology in innovative ways to enhance customer experience and company growth. In 2011, Mark was named Distributor Entrepreneur of the Year (Counselor Awards). In the same year, he was inducted into ASI's Hot List and PPAI's Rising Stars.

    Mark has been featured in several major media publications on his approach technology and social media, including PPB, Counselor Magazine, Stitches and Advantages. Mark has presented multiple times on web marketing and social media best practices to promotional industry professionals across North America (PPAI Expo, ASI Chicago, ASI San Diego, PPPC, MAPPA, SPPA, Promo East, Partnering Group, NALC, ASI Power Summit).

    Bobby Lehew

    Chief Content Officer at commonsku

    Bobby Lehew is the Chief Content Officer at commonsku, a cloud-based CRM, order management, and social collaboration platform designed for the promotional products industry by promotional product experts. A 25-year industry veteran, Bobby was formerly the CEO at Robyn, a branded products fulfillment company that specialized in private-label, e-commerce company stores. A PPAI Gold Pyramid Award winner, a PPAI Silver Technology recipient, an Addy Award recipient, and recognized (in his work with Robyn) three years in a row by Inc. Magazine as one of the 5,000 fastest growing private companies in the U.S., Bobby is a national speaker on topics related to B2B marketing, company stores, productivity, and storyselling. Featured in ASI’s Counselor magazine as one of “41 people who are shaking up the market with new and innovative approaches” (2010) and in OKC Biz magazine’s “Forty Under 40″ (2009), Bobby is an ardent bibliophile and loves working at the intersection of art and commerce. 

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    1.5 Point

  • EXPO 2014 General Session: Delivering Happiness with Tony Hsieh

    Contains 3 Component(s), 1.5 credits offered

    Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness, was The PPAI Expo 2014 keynote speaker. Hsieh leads Zappos.com, a company that has enjoyed tremendous success for its capacity to define and instill value-based principles in an innovative way by putting one’s community first. In his energetic and motivational keynote, Hsieh will welcome The PPAI Expo attendees to his home city of Las Vegas to share his unique perspective on how Zappos fosters its culture, creative ways to align an organization around core values, the “wow effect” as a marketing strategy and how to build a business model around happiness. Tony is applying his very successful Zappos corporate culture model to help build the most community-focused large city in the world in the place you would least expect it: downtown Las Vegas. With his new $350 million Downtown Project, Tony is creating a unique hybrid of corporation, community and city to drive productivity and innovation both for Zappos and for the city itself.

    Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness, was The PPAI Expo 2014 keynote speaker. Hsieh leads Zappos.com, a company that has enjoyed tremendous success for its capacity to define and instill value-based principles in an innovative way by putting one's community first. In his energetic and motivational keynote, Hsieh will welcome The PPAI Expo attendees to his home city of Las Vegas to share his unique perspective on how Zappos fosters its culture, creative ways to align an organization around core values, the “wow effect” as a marketing strategy and how to build a business model around happiness. Tony is applying his very successful Zappos corporate culture model to help build the most community-focused large city in the world in the place you would least expect it: downtown Las Vegas. With his new $350 million Downtown Project, Tony is creating a unique hybrid of corporation, community and city to drive productivity and innovation both for Zappos and for the city itself.

    Tony Hsieh

    CEO of Zappos.com and author of Delivering Happiness

    Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness

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    1.5 Point