PPAI
CAS: Industry Essentials Overview
Recorded On: 11/13/2020
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This twenty minute session, designed for distributors and suppliers who are new to the promotional products industry, provides a broad overview of how the industry was established, how it’s structured, who participates in it and what they do—many of the basics for skillfully navigating the industry. If you are new or work in the promotional products industry, join Tina Filipski for this session and it will help you build a stronger foundation. This session is one of the Certified Advertising Specialist (CAS) required courses for the CAS Certification.
Tina Filipski
Director of Publications/Editor, PPAI
Tina Berres Filipski heads up PPAI's publications team, which is responsible for producing PPB, PPB Newslink, Promotional Consultant Today and PromoTalks podcasts. She's also staff liaison to the Editorial Advisory Committee.
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