NALC 2022: AI and Data-Driven Decisions
Recorded On: 08/16/2022
|Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.|
Eric Shonebarger (Moderator)
As President of Hit Promotional Products, Eric Shonebarger is responsible for all facets of the business. Eric has a proven executive management track record with 18 years of experience in the promotional products industry enabling company growth through the use of technology, business process optimization, and hands-on leadership. Prior to his current role, Eric was the chief operating officer and chief information officer at Hit. Previously, he worked in electronic medical records and as an information technology consultant in both the public and private sector. Eric has been recognized as a thought leader in the industry being recognized as ASI’s Technology Executive of the Year, Print and Promo’s 40 Under 40, and PPAI Industry IT Collaborator of the Year. He has earned an MBA and an MS in Business Analytics from Indiana University, an MA in Leadership from Southeastern University, and a BA in Economics from the University of South Florida.
Raj Mukherjee (Moderator)
Raj Mukherjee is the CIO for Hit Promotional Products. Raj has more than ten years of IT experience, and eight years of industry experience. He currently serves on the PPAI Technology Committee and on Promostandards. Raj holds a bachelors in electronics and telecommunication, a masters in signal processing as well as an MBA with a concentration in business analytics.
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