NALC 2022: AI and Data-Driven Decisions

Recorded On: 08/16/2022

Business success depends upon full access to data and quick action. Business leaders must tear down silos while simultaneously working with data where it resides. This session will address reducing friction within the organization, replacing assumptions with data, and aligning your approach to data with your overall business strategy.

Eric Shonebarger (Moderator)

President

Hit Promo

As President of Hit Promotional Products, Eric Shonebarger is responsible for all facets of the business. Eric has a proven executive management track record with 18 years of experience in the promotional products industry enabling company growth through the use of technology, business process optimization, and hands-on leadership. Prior to his current role, Eric was the chief operating officer and chief information officer at Hit. Previously, he worked in electronic medical records and as an information technology consultant in both the public and private sector.  Eric has been recognized as a thought leader in the industry being recognized as ASI’s Technology Executive of the Year, Print and Promo’s 40 Under 40, and PPAI Industry IT Collaborator of the Year. He has earned an MBA and an MS in Business Analytics from Indiana University, an MA in Leadership from Southeastern University, and a BA in Economics from the University of South Florida.  

Raj Mukherjee (Moderator)

CIO

Hit Promo

Raj Mukherjee is the CIO for Hit Promotional Products. Raj has more than ten years of IT experience, and eight years of industry experience. He currently serves on the PPAI Technology Committee and on  Promostandards. Raj holds a bachelors in electronics and telecommunication, a masters in signal processing as well as an MBA with a concentration in business analytics. 

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1 Point

1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

Key:

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Desktop and Mobile View of The Event Recording
Recorded 08/16/2022
Recorded 08/16/2022 1. Once you select the View on-Demand recording it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available