MAS: Discover Untapped Potential: Using Advanced Gap Analytics to Propel your Success in 2025: PPAI Expo 2025

We all have a vision of what could be—the business we want, the life we imagine. But the tricky part? Getting from here to there. That gap, the one between today’s reality and tomorrow’s possibilities, isn’t just going to close itself. It takes clarity, intention, and a plan.

In this session, you’ll roll up your sleeves and dig into a GAP analysis, uncovering what’s holding you back and what’s needed to move forward. With a planning resource guide in hand, you’ll map out a transformative vision for your business and your life—and, more importantly, the steps to get there. Because big changes don’t just happen. They’re built.


Meg Erber

Director of Sales, Proforma

Proforma

Meg Erber is a visionary leader in the promotional products industry, bringing over two decades of expertise in driving growth, ethical business practices, and community engagement. As Director of Sales at Proforma, she empowers distributor owners to achieve exponential success through innovative strategies and a people-centered approach. Known for her work on the PromoCares board and as co-creator of the 4Good events, Meg has spearheaded initiatives that unite promotional product leaders and community advocates in support of meaningful, socially responsible causes. To date, 4 Good Events has raised over $350K and changed so many lives for good! 

In addition to her industry influence, Meg co-hosts Branding Banter, where she shares insights on the latest trends and challenges in promotional products. Beyond the industry, she serves on the boards of the Moosehead Region Land Trust and Harford’s Point Association in Maine, focusing on land conservation and preserving natural resources for future generations. Through every role, Meg exemplifies a commitment to community, sustainability, and a shared vision for positive impact within and beyond the promotional products space. 

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3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

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Select the "View On-Demand Recording" button to begin. 1. Once you select the View on-Demand recording it will open in a new window. Please do not close the session launch page. 2. Please make sure your pop-up blocker is turned off in order to access the session once you select it. 3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available
You must register to access.
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