Trained Advertising Specialist Certificate
The Trained Advertising Specialist (TAS) Certificate Program is a PPAI Professional Development initiative aimed at providing promotional products professionals, who are new to the industry, a source for answers and knowledge about the industry. The Trained Advertising Specialist (TAS) Certificate program is an earned certificate, not a certification but is a prerequisite for the CAS. There are no recertification requirements for the TAS.
Trained Advertising Specialist (TAS) Package
The Trained Advertising Specialist (TAS) Certificate Program requires the completion of all of the TAS dedicated courses listed below in the TAS package option OR the individual sessions.
- If you choose the package option, it will register you for all the dedicated courses at one time, and it includes your TAS application.
- If you select the individual sessions, you will need to register for each of them.
Trained Advertising Specialist PackageContains 6 Product(s)
Education program targeted towards promotional products professionals with less than three years of industry experience. This program will provide an overview of the promotional products industry and will provide a foundation for people working within the industry.
Trained Advertising Specialist (TAS) Dedicated Courses
TAS: ABCs 123s Of The Promotional Products IndustryContains 5 Component(s), Includes Credits Recorded On: 03/02/2016
If you’re new to the promotional products industry, this webinar is invaluable to your success. Learn about the $20-plus billion industry and the integral roles played by suppliers, distributors, multi-line reps and other professionals. This session provides a broad overview of the basics of promotional products business.
TAS: Get In Touch! Grow Your Business And Build Your BrandContains 5 Component(s), Includes Credits
This session will focus on how to create and leverage many forms of content to promote your business, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this workshop, promotional professionals will learn to create remarkable content that gets noticed and produces results.
TAS: Imprint and Application ProcessContains 6 Component(s), Includes Credits Recorded On: 03/14/2018
Join Marshall Atkinson for this session and learn ten methods of the imprint and application processes for promotional product campaigns.
TAS: Product Safety BasicsContains 6 Component(s), Includes Credits Recorded On: 11/01/2017
The consumer products market is becoming increasingly regulated and subject to scrutiny by many government agencies and consumer groups.This course introduces promotional products professionals to the Consumer Product Safety Improvement Act (CPSIA), specific regulations concerning promotional products and other mandatory and voluntary standards. This course is required to attain the TAS certification, but attendees do not need to pursue a TAS to attend this session.
TAS: Roadmap To The Supply ChainContains 6 Component(s), Includes Credits Recorded On: 02/21/2018
Join Christopher Duffy, MAS for this session as he explains the supply chain of the promotional products industry and the various roles of suppliers and distributors. If you are new to the industry this is the session for you!
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