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North American Leadership Conference

PPAI’s North American Leadership conference (NALC) sessions are designed for industry leaders who invest in their professional and personal development and want to gain a competitive edge for their business.

10 Results

  • NALC 2018: Culture Is More Than A Ping Pong Table

    Contains 3 Component(s), Includes Credits Recorded On: 08/14/2018

    The buzz around great corporate culture is more acute than ever, yet it remains elusive for some. So how is it achieved? It’s not as simple as putting ping pong tables in the lunchroom, providing bean bag chairs, and supplying your staff with free snacks. Great culture stems from leadership—plain and simple. Beliefs and values are the core of your company and enforcing them is key. Chris Sinclair will share his leadership experiences and the importance of transparency, which has allowed him and his business partner to grow Brand Blvd, a successful company with an award winning culture.

    The buzz around great corporate culture is more acute than ever, yet it remains elusive for some. So how is it achieved? It’s not as simple as putting ping pong tables in the lunchroom, providing bean bag chairs, and supplying your staff with free snacks. Great culture stems from leadership—plain and simple. Beliefs and values are the core of your company and enforcing them is key. Chris Sinclair will share his leadership experiences and the importance of transparency, which has allowed him and his business partner to grow Brand Blvd, a successful company with an award winning culture.

    Chris Sinclair

    Vice President

    Chris Sinclair has spent 13 years working in the promotional products industry. In 2007 he opened the doors to Brand Blvd alongside his business partner, Shaun Lichtenberger. This company’s unique culture permeates through everything they do. Their team of 25 and counting works with clients to help build their brands.


    After making the move to the Niagara region, Chris completed marketing degree at Niagara College. He is a member of the Entrepreneurs Organization, co-founder of Niagara Business Group, and sits on several local charity committees.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Change Management: Creating A Culture Of Innovation

    Contains 3 Component(s), Includes Credits Recorded On: 08/14/2018

    Even the most successful modern corporations, associations and professional groups must continually reinvent their products, processes and operations to remain relevant, given the pace at which the modern marketplace evolves. You can empower both individuals and teams to more effectively embrace paradigm shifts, improve organizational learning and boost productivity with these proven new approaches to leadership, technology and time management. Bestselling business author and consultant Scott Steinberg explains how the market’s most innovative firms are embracing change management, and best practices and leadership pillars you can implement to breed a culture in which innovation thrives.

    Even the most successful modern corporations, associations and professional groups must continually reinvent their products, processes and operations to remain relevant, given the pace at which the modern marketplace evolves. You can empower both individuals and teams to more effectively embrace paradigm shifts, improve organizational learning and boost productivity with these proven new approaches to leadership, technology and time management. Bestselling business author and consultant Scott Steinberg explains how the market’s most innovative firms are embracing change management, and best practices and leadership pillars you can implement to breed a culture in which innovation thrives.

    Scott Steinberg

    Scott Steinberg is one of the world’s best-known trend experts and strategic innovation consultants, and the CEO of TechSavvy Global, a management consulting and market research firm which helps clients more effectively connect, communicate with and create lasting value for all audiences. A strategic advisor to Fortune 500 firms, non-profits, schools and startups, he aids partners with identifying emerging opportunities and developing powerful leadership, marketing and content strategies designed to capitalize on rising business, social and technology trends.

     As an industry consultant, Steinberg has helped top corporations from Microsoft, Sony and Intel to ESPN and MTV adapt to changing consumer, high-tech and social trends. Hailed as a top technology futurist by leading media outlets including NPR, BusinessWeek and The Wall St. Journal, his advisory work enables clients to identify emerging cultural and technological forces and create powerful business strategies that meet changing market needs. This eye for business analysis has led to his work as a strategic insider for 400+ publications from CNN to The New York Times and Fast Company, and pioneer in the field of digital publishing. A nationally-syndicated columnist who routinely explores topics including change, innovation and connecting generations, he’s also the creator and host of Gear Up, Rolling Stone’s first dedicated blog and video series devoted to consumer technology. A regular guest on ABC, CBS, FOX and NBC, he serves as a featured expert for Fast Company, Inc., Entrepreneur, The Huffington Post and more.


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Leading With Innovation

    Contains 3 Component(s), Includes Credits Recorded On: 08/14/2018

    Even the most successful organizations must continually reinvent their products, processes and enterprises to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world and effectively apply its most crucial success strategies and skills in context.

    Even the most successful organizations must continually reinvent their products, processes and enterprises to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world and effectively apply its most crucial success strategies and skills in context.

    Scott Steinberg

    Scott Steinberg is one of the world’s best-known trend experts and strategic innovation consultants, and the CEO of TechSavvy Global, a management consulting and market research firm which helps clients more effectively connect, communicate with and create lasting value for all audiences. A strategic advisor to Fortune 500 firms, non-profits, schools and startups, he aids partners with identifying emerging opportunities and developing powerful leadership, marketing and content strategies designed to capitalize on rising business, social and technology trends.

     As an industry consultant, Steinberg has helped top corporations from Microsoft, Sony and Intel to ESPN and MTV adapt to changing consumer, high-tech and social trends. Hailed as a top technology futurist by leading media outlets including NPR, BusinessWeek and The Wall St. Journal, his advisory work enables clients to identify emerging cultural and technological forces and create powerful business strategies that meet changing market needs. This eye for business analysis has led to his work as a strategic insider for 400+ publications from CNN to The New York Times and Fast Company, and pioneer in the field of digital publishing. A nationally-syndicated columnist who routinely explores topics including change, innovation and connecting generations, he’s also the creator and host of Gear Up, Rolling Stone’s first dedicated blog and video series devoted to consumer technology. A regular guest on ABC, CBS, FOX and NBC, he serves as a featured expert for Fast Company, Inc., Entrepreneur, The Huffington Post and more.


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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Pink Goldfish Implementation

    Contains 3 Component(s), Includes Credits Recorded On: 08/13/2018

    This breakout session will examine the 4A’s of the implementation process. Attendees will learn how to effectively market their products/services and create signature customer experiences. This breakout session will use both assessments and exercises to help attendees apply the principles.

    This breakout session will examine the 4A’s of the implementation process. Attendees will learn how to effectively market their products/services and create signature customer experiences. This breakout session will use both assessments and exercises to help attendees apply the principles.

    Stan Phelps

    Keynote Speaker and Workshop Facilitator

    Stan Phelps, JD/MBA is the founder of 9 INCH, a consultancy that helps clients win customers that are up to four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren't scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy. Helping brands get closer to the hearts of their customers and employees.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Automation & AI: How To Leverage Technology To Create A More Profitable Industry

    Contains 3 Component(s), Includes Credits Recorded On: 08/13/2018

    In this session we will uncover opportunities where technology can replace expensive human touch, enabling people to add more value. By laying out touchpoints across the supply chain we will highlight opportunities for introducing tools such as automation and AI.

    In this session we will uncover opportunities where technology can replace expensive human touch, enabling people to add more value. By laying out touchpoints across the supply chain we will highlight opportunities for introducing tools such as automation and AI.

    Catherine Graham

    CEO

    Catherine Graham is the CEO of commonsku and the President of RIGHTSLEEVE. Commonsku is a cloud-based CRM, order management and supply chain collaboration platform for the promotional products industry. RIGHTSLEEVE is a promotional products agency and has been the recipient of numerous industry awards including ASI Distributor Entrepreneur of the Year, PPAI Web Award and Counselor's Best Places to Work. Catherine has previously been named as a PPB's Best Boss and ASI Rising Star.

    Prior to RIGHTSLEEVE and commonsku, Catherine worked for TD Bank, eBay and A.T. Kearney and obtained an MBA. Outside of work, Catherine is a mother to 3 children ranging in age from 9 to 4 years old. She has a passion for learning and is an avid sports enthusiast playing ice hockey, squash and running.

    Jon Norris

    Vice President

    Jon Norris is the vice president of operations for Starline USA Inc, located in Grand Island, New York, where he oversees manufacturing, warehousing, customer service and technology functions. Norris is currently the chair of the PPAI Technology Committee. Norris is currently helping drive an industry data integrations project, labeled PromoStandards, that believes that this is the future of our industry long term sustainability.He also is a PromoKitchen volunteer and Chef. As an industry Millennial, he is involved in numerous millennial initiatives industrywide to help drive the awareness of the changing workplace.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Tax Reform- You and Your Company

    Contains 1 Component(s) Recorded On: 08/13/2018

    The tax reform legislation passed at the end of 2017 implements one of the largest changes to the tax code in recent history and will likely have a significant impact on you and your company. Taxes are the number one expense incurred by organizations, comprising in some cases up to 30 percent of income. So it’s critical that you full understand the nature of these changes and, more importantly, what actions to take so that you are fully realizing the benefits.

    The tax reform legislation passed at the end of 2017 implements one of the largest changes to the tax code in recent history and will likely have a significant impact on you and your company. Taxes are the number one expense incurred by organizations, comprising in some cases up to 30 percent of income. So it’s critical that you full understand the nature of these changes and, more importantly, what actions to take so that you are fully realizing the benefits.

    Gene Marks

    Gene Marks is a columnist, author, and small business owner. As a small business expert, Gene writes daily for The Washington Post focusing on issues affecting the business community. He also writes weekly columns for Forbes, Inc. Magazine, Fox Business, The Huffington Post, and Entrepreneur.com. His columns are read by hundreds of thousands of small and medium sized business owners around the country. Nationally, Gene frequently appears on FOX Business, FOX News and CNBC discussing matters affecting the business community as a small business expert.

    Gene has written six books on business management, specifically geared towards small and medium sized companies. Gene helps business owners, executives and managers understand the political, economic and technological trends that will affect their companies so they can make profitable decisions.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Pink Goldfish Strategy

    Contains 3 Component(s), Includes Credits Recorded On: 08/13/2018

    True differentiation in business is rare. We are now living in an age of equivalency. Business leaders need to find ways to stand out. This keynote will cover the seven principles of the F.L.A.W.S.O.M. strategy in order to defy the ordinary, exploit imperfection and captivate your customers. Attendees will learn actionable ways to achieve competitive separation in the marketplace.

    True differentiation in business is rare. We are now living in an age of equivalency. Business leaders need to find ways to stand out. This keynote will cover the seven principles of the F.L.A.W.S.O.M. strategy in order to defy the ordinary, exploit imperfection and captivate your customers. Attendees will learn actionable ways to achieve competitive separation in the marketplace.

    Stan Phelps

    Keynote Speaker and Workshop Facilitator

    Stan Phelps, JD/MBA is the founder of 9 INCH, a consultancy that helps clients win customers that are up to four times as valuable as those acquired through traditional marketing. His 20-year marketing background includes leadership roles with adidas, International Management Group, the PGA of America and Synergy Events. Stan has created award-winning campaigns and larger than life events. Those programs, although successful, weren't scalable or sustainable. He now focuses on how brands can create meaningful differentiation and advocacy. Helping brands get closer to the hearts of their customers and employees.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Rising Star Panel

    Contains 3 Component(s), Includes Credits Recorded On: 08/13/2018

    Join the 2018 PPAI Rising Stars in this interactive session. We'll discuss what it is like to work in the Promotional Products Industry, how to recruit the next generation and much more.

    Join the 2018 PPAI Rising Stars in this interactive session. We'll discuss what it is like to work in the Promotional Products Industry, how to recruit the next generation and much more. 

    Brittany David, MAS (Moderator)

    Vice President of Sales, PPAI Board Chair

    Brittany David, MAS, vice president of sales at West Jordan, Utah-based supplier SnugZ USA, is a 10-year veteran of the promotional products industry. She has been with SnugZ USA for five years. Prior to that, she was the trade show management services manager at SAGE Quick Technologies Inc. in Addison, Texas. David is currently serving on the PPAI Board of Directors and Expo East Advisory Board, is board liaison to the Supplier Committee and member of the Power Meeting advisory group, and continues to serve as co-chair of the PPAF Expo Committee for the third consecutive year. She also volunteers for the Utah Food Bank, Primary Children's Hospital and various community service projects with the SnugZ GiveZ community service committee.


    Brittney Godsey

    Vice President of Sales

    Britney Godsey- a social media fanatic, snowboard junkie and a constant soldier in the waging war of sales mediocrity is the reigning VP of Sales for the over $40 million top 40 supplier Gold Bond Inc. After time spent as one of Gold Bond’s highest producing reps in company history; she’s now developed a passion for advancing the promotional channel through speaking out on her experiences in the business and elevating the need for promo with purpose. In addition to governing a 50+ man team, Britney is also a pioneer for the group PROMO CARES- a promotional community dedicated to people within the industry who find a way to channel a giveback movement through their business. Britney’s current mission is to develop a way to show the industry how Gold Bond can be an industry source for partnership and creativity, not simply a resource for promotional products.

    Jason Lucash

    Co-Founder, OrigAudio

    Jason Lucash caught the entrepreneurial bug early, having launched his first business as a third-grader in the San Francisco suburb of Danville, California—and he’s had the same entrepreneurial spirit for innovation ever since. In his early career, Lucash successfully ran various marketing campaigns for Major League Soccer and later JanSport, where he increased the company’s collegiate business by 50 percent in three years. In August 2009, Lucash and his business partner Mike Szymczak launched Origaudio, which is now recognized worldwide. Lucash appeared on ABC’s hit show Shark Tank, where the company received an investment from billionaire businessman, investor and TV personality Robert Herjavec. Most recently Lucash was named Entrepreneur magazine’s “Emerging Entrepreneur of the Year” and has seen Origaudio named to Inc. magazine’s  prestigious “500 Fastest Growing Companies in America” list five times. Lucash, a UC Davis graduate, spends the majority of his time traveling the world speaking about entrepreneurship, creativity and out-of-the-box thinking. 

    Zach Ottenstein

    Director of Senior Living

    Zack Ottenstein is Director of Senior Living for The Image Group.  He joined the company 18 months ago and has doubled the division’s annual business during that time frame.  Previously, Zack led marketing communications for a publicly traded real estate investment group that is the largest owner of senior living communities in the US. He also served on the company’s investment team participating in more than $3 Billion of transactions.  He began his career as a television reporter for ABC.  

     Zack serves on the boards of a charitable foundation and two charitable organizations focused on education. He is also on the board of two startup health care technology companies.   He grew up in Chicago and graduated from the University of Missouri School of Journalism in 2005 with honors. 

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2018: Catch, Keep & Capture: The Simple Formula Brilliant Brands Use To Turn Attention Into Retention

    Contains 3 Component(s), Includes Credits Recorded On: 08/13/2018

    Our customers, clients, prospects and leads have no time to read our emails or watch our videos. They tell us our target audience has got the attention span of a goldfish—nine seconds. So how is it that those same customers can binge-watch 18 hours of Game of Thrones in one weekend? It turns out, some of the most successful businesses in the world have not just captured but retained their audience's attention, for more than just a few seconds. And they do it by following a simple formula designed to keep their audience chasing answers. In this gripping 45-minute keynote presentation, former television producer and best-selling author Andrew Davis will teach the elegantly simple formula for retaining your audience's interest.

    Our customers, clients, prospects and leads have no time to read our emails or watch our videos. They tell us our target audience has got the attention span of a goldfish—nine seconds. So how is it that those same customers can binge-watch 18 hours of Game of Thrones in one weekend? It turns out, some of the most successful businesses in the world have not just captured but retained their audience's attention, for more than just a few seconds. And they do it by following a simple formula designed to keep their audience chasing answers. In this gripping 45-minute keynote presentation, former television producer and best-selling author Andrew Davis will teach the elegantly simple formula for retaining your audience's interest.

    Andrew Davis

    Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

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    1 Point

    1. Register and watch the session. Please note it will open in a new window. Please do not close the session launch page.

    2. Please make sure your pop-up blocker is turned off in order to access the session once you select it.

    3. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.

  • NALC 2016: A Story Of Redemption and Hope

    Contains 3 Component(s), Includes Credits

    Ishmael Beah was born in Sierra Leone on November 23, 1980. When he was eleven, Ishmael’s life was derailed by the outbreak of a brutal civil war. After his parents and two brothers were killed, Ishmael was recruited to fight as a child soldier. He was thirteen. He fought for over two years before he was removed from the army by UNICEF and placed in a rehabilitation home. After completing rehabilitation in late 1996, Ishmael won a competition to attend a conference at the United Nations to talk about the devastating effects of war on children in his country. It was there that he met his new mother, Laura Simms, a professional storyteller who lives in New York. Ishmael returned to Sierra Leone and continued speaking about his experiences to help bring international attention to the issue of child soldiering and war affected children. Beah is author of A Long Way Gone, a story of redemption and hope and Radiance of Tomorrow, his first novel.

    Ishmael Beah was born in Sierra Leone on November 23, 1980. When he was eleven, Ishmael's life was derailed by the outbreak of a brutal civil war. After his parents and two brothers were killed, Ishmael was recruited to fight as a child soldier. He was thirteen. He fought for over two years before he was removed from the army by UNICEF and placed in a rehabilitation home. After completing rehabilitation in late 1996, Ishmael won a competition to attend a conference at the United Nations to talk about the devastating effects of war on children in his country. It was there that he met his new mother, Laura Simms, a professional storyteller who lives in New York. Ishmael returned to Sierra Leone and continued speaking about his experiences to help bring international attention to the issue of child soldiering and war affected children. Beah is author of A Long Way Gone, a story of redemption and hope and Radiance of Tomorrow, his first novel.

    Ishmael Beah

    Keynote speaker and author

    Ishmael Beah was born in Sierra Leone in 1980. He moved to the United States in 1998 and finished his last two years of high school at the United Nations International School in New York. In 2004 he graduated from Oberlin College with a B.A. in political science. He is a member of the Human Rights Watch Children's Rights Division Advisory Committee and has spoken before the United Nations, the Council on Foreign Relations, the Center for Emerging Threats and Opportunities (CETO) at the Marine Corps Warfighting Laboratory, and many other NGO panels on children affected by the war. His work has appeared in VespertinePress and LIT magazine. He lives in New York City.

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    1 Point