Best of Expo 2018: Dressing A Brand: Be The Apparel Expert Your Customers Need

Includes a Live Event on 03/02/2018 at 2:00 PM (EST)

Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart. Join Teresa Fudenburg and Doug Jackson for this session and you’ll help your customers make smart apparel buying decisions that drive greater brand awareness and ROI.

Teresa Fudenberg

CEO

Teresa has a 25-year track record of helping growth companies carve their unique market space through highly efficient, on-the-mark business and marketing strategies. Serving the gamut of industries including transportation, professional services, pharmaceutical and consumer products – as well as her own start-up – Teresa takes aim at distinguishing an organization through results-oriented branding, marketing and sales strategy. 

 

Teresa brought this passion to Storm Creek in 2014 with a vision to enhance brands through better apparel. As CEO and majority owner of Storm Creek, she is also the marketing strategist. She’s been instrumental in forging the company’s business model change away from wholesalers to working directly with distributors. 

Doug Jackson

President

Doug has been making high-quality technical outdoor apparel for nearly three decades. After starting his apparel career in the skiwear and retail sectors, Doug noticed a need for high quality, high value outerwear in the promotional products industry – so that became his focus in 1995. Dubbed “Jacket Jackson” by his peers and customers, he demonstrates a relentless pursuit of apparel that fits, works, looks great and is priced right.

Throughout his career, Doug has traveled the world finding the best technical fabrics and apparel innovations, along with building valuable factory partnerships. This masters-level knowledge of apparel from initial design/ideation to finished garments gives him a 360-degree understanding of what it takes to make best-in-class product. Over the years, he’s built many outdoor apparel brands as well as private label offerings, and in 2006 he launched the Storm Creek brand. As president of and co-owner of Storm Creek, he is the company’s product visionary and sourcing strategist. 

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Webinar
03/02/2018 at 2:00 PM (EST)   |  60 minutes
03/02/2018 at 2:00 PM (EST)   |  60 minutes Please note it will open in a new window. Please do not close the session launch page. Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
1.00 CAS credit  |  Certificate available
1.00 CAS credit  |  Certificate available