Best of Expo 2019: Creative Cause Marketing Campaigns
Includes a Live Event on 03/01/2019 at 1:00 PM (CST)
Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.
Roger Burnett, CAS
Roger Burnett, CAS has spent 20+ years making complex concepts more understandable for both buyers and sellers alike and has devoted the majority of his recent career to writing and executing sales and marketing plans for early and mid-stage businesses. He is a student of organizational behavior and the disciplines successful selling organizations use to achieve the greatest reach, even in instances of scarce resources. He loves the outdoors and seeks memorable experiences whenever possible.
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