Best of Expo 2019: Creative Cause Marketing Campaigns

Younger promotional products buyers demonstrate an innate desire to connect to brands with a story to tell and a commitment to social causes. Distributors and suppliers will find unique selling opportunities when they add cause-marketing outcomes to the transaction, and successful execution of this strategy proves to often be a difference-maker when end buyers make a product choice. Roger Burnett will share case studies from the PromoCares Experiment, and help attendees develop ways to uncover prospects’ passion for philanthropy.

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1 Credit

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Online Education Survey For Credit
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Certification Credit
1.00 MAS credit  |  No certificate available
1.00 MAS credit  |  No certificate available