Building Business Through Self Promotions

Join PPAI as we discuss building your business through self-promotion. Learn about self-promotion programs that have worked for many industry companies and why self-promotion can help you in growing your business. Join Tom Carpenter, MAS, with Fey Promo; Danny Rosin, CAS, with Brand Fuel; Hillary Feder, MAS, with Hillary's, LLC; and Roger Burnett, CAS, with Social Good Promotions, Inc. to learn the what, how and why of self-promotions. This session is sponsored by Kaeser & Blair.

Tom Carpenter, MAS (Moderator)

National Accounts Manager

Fey Promo

Tom Carpenter, MAS, national accounts manager at Minnesota-based Fey Promo. Carpenter is currently serving as the treasurer for the Promotional Products Association Southwest (PPAS) regional association. Along with his service to PPAS, Carpenter has volunteered in many capacities for PPAI and was the RAC delegate on the PPAI Board from 2013-2015, exemplifying the spirit of volunteerism and dedication to the promotional products industry at every level.

Danny Rosin, CAS


Danny Rosin, CAS is co owner of Brand Fuel, Inc. He is the co‐founder of PromoKitchen, PromoCares, Reciprocity Road and Operation Smile’s Student Groups. He serves on the board of A Place at The Table, a “pay what you can” café and is the active co‐founder of Band Together, a nonprofit that has donated $10 million to 18 nonprofits through live music experiences. He has served on the PPAI and American Marketing Association Boards. He is former President of Carolinas Association of Advertising and Marketing Professionals (CAAMP).

Rosin is a tireless community builder who likes starting organizations doing things that matter.  He is married with two daughters and has come to grips with the idea that well‐behaved
women rarely make history.

Hillary Feder, MAS

Founder, Hillary's LLC

Hillary Feder, MAS, president and founder, Hillary’s LLC. Feder is a leader in strategic plan design, program planning, and branded product design to support enterprise engagement (employee, client, vendor, board, etc) initiatives. Her innovative, analytical, and practical approach shapes company cultures that demonstrate recognition and appreciation in meaningful, relevant ways and that align with a company’s values, brand, and business objectives. 

Hillary is also deeply committed to supporting the community with her leadership. She serves on numerous boards with a deep commitment to each organization’s work. Outside of work, you can find her baking, playing with her grandchildren, speed walking, and re‐energizing at the lake.

Roger Burnett, CAS

Roger Burnett, CAS, is co-owner of Social Good Promotions, Inc. As a 25-year sales veteran who leads and participates in high-performing teams, Burnett has made it his life’s work to share his accumulated knowledge and experience behind competitive differentiation and the ways successful sales organizations create meaningful value. As co-founder of PromoCares and PromoKitchen, host of the So, You’re in Sales? podcast, executive producer of the PromoCares Radio podcast, and co-author of the book Red Goldfish; Promotional Marketing Edition, Roger offers a unique perspective on the many values of organizational alignment and the ways purpose capably serves as the fifth “P” of marketing


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Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available