CARES Act And What It Means For The Industry

Recorded On: 04/03/2020

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H.R. 748, named the Coronavirus Aid, Relief, and Economic Security (CARES) Act, modifies elements of the Tax Reform Act of 1986 to help businesses mitigate their Coronavirus-related losses. With a total value of $2 trillion, the legislation authorizes federal funding for states, companies, individuals, and other entities adversely affected by the Coronavirus pandemic, and expands the eligibility criteria for the relief programs.  This law has significant implications for the promotional products industry. It provides disaster relief for industry companies, including deferred tax payments, loans with forgiveness options, and direct payments to businesses and individuals. Join this session as Cory Halliburton, Cliff Andrews, Maurice Norris and Anne Stone discuss the law and the promo industry. 

Paul Bellantone, CAE

President and Chief Executive Officer of the Promotional Products Association International

Paul Bellantone, CAE, is president and CEO of the Promotional Products Association International (PPAI), the not-for-profit association for more than 16,000 member companies in the $24.7 billion-dollar promotional products industry. Bellantone is responsible for executing the strategies and vision of the PPAI Board of Directors and advocating for the industry and its professional practitioners. His focus on delivering compelling member value and business-building products and services, combined with his commitment to active and meaningful member communication, has helped PPAI achieve marked growth. Bellantone holds a bachelor's degree from Rutgers University and a master’s in business administration from the School of Management at Texas Woman's University. He is a Certified Association Executive and is an active member of the American Society of Association Executives, the Dallas Fort Worth Association Executives, the American Marketing Association, the Dallas/Fort Worth AMA and a board trustee for The Forum: Business Results Through People.

Cory Halliburton

Attorney At Law

Cory Halliburton is an attorney with the law firm of Weycer, Kaplan, Pulaski & Zuber. He has served as General Counsel for PPAI since May 2014 and since that time he has participated in just about every PPAI Board meeting and strategic planning session and has reviewed hundreds of contracts for PPAI. He also supports in-house counsel of publicly traded companies and executives in the tax-exempt organizations space in their drafting and negotiation of substantial vendor agreements. 

Cory Halliburton graduated Magna Cum Laude from Texas Tech UniversitySchool of Law in 2003 and, among other accolades, was the recipient of the 2013Outstanding Young Lawyer Award from the Fort Worth-Tarrant County Young LawyersAssociation.

Cliff Andrews


An accomplished executive leader, Cliff Andrews has 19 years of experience serving as a chief advocate and advisor to association clients on public policy, public relations, and mission-focused association management in an ever-changing political and economic landscape. He possesses a proven track record of helping non-profit associations protect their members by leading transformational change, establishing meaningful strategic alliances, and exercising sound judgment in making difficult policy decisions. Cliff combines his ability to inspire teamwork with an inherent leadership strength that gets things done despite tight timelines and challenging environments.

Cliff currently is the Principal of CapCity Advocates, LLC, a federal government relations firm that he opened in 2004. In this role, he partners with associations to deliver a wide range of policy issues management, coalition management, and association advisement services. Previously, Cliff served as the Director of Government Relations for Butera & Andrews, a law firm in Washington, D.C. He was also a congressional staffer and spent time in the financial services sector for AXA Advisors and New York Life, where he secured investments and insurance for small businesses and families.

Cliff works in a bipartisan manner before Congress, regulators, and private sector stakeholder groups on a variety of pertinent policy issues including, but not limited to: privacy, data security, BSA/AML regulation, mortgage lending standards, annuity regulation and taxation, financial professional standards of care, small-dollar lending regulation, retirement savings tax policy, independent contractor tax policy, and tariffs. In addition, he enhances the value proposition for associations by developing industry partner strategic relationships; engaging in membership development, vendor relations and conference planning; facilitating webinars; speaking at conferences; and serving on committees.

Highly regarded as a strong voice and trusted board advisor, Cliff possesses a unique ability to maximize limited resources through focused plans and core strategic alliances to consistently generate positive results for those he serves.

He has successfully represented the National Association for Fixed Annuities, the National Pawnbrokers Association, the Promotional Products Association International, the Coalition for Fair and Affordable Lending, FM Watch, and Surgical Development Partners among others.

Cliff holds a Master of Arts degree in Political Management from George Washington University, a Bachelor of Science degree from James Madison University, and a Certified Association Executive credential from the American Society of Association Executives. He is a true “Washingtonian,” born and raised in the nation’s capital. Cliff lives in Northern Virginia with his wife, daughter, son, and Alaskan Malamute.


Anne Stone, CAE

Director of Advocacy and Member Engagement

Anne Stone, CAE is the director of advocacy and member engagement at PPAI, responsible for guiding PPAI's legislative and government relations efforts, which includes taking a contingent of PPAI members to Washington, D.C., to advocate directly to U.S. lawmakers on issues important to the promotional products industry. Stone also oversees the Association's product responsibility programs, including the development of industry best practices and the PPAI Product Safety Summit, a two-day education event focused specifically on product responsibility issues. She currently serves as staff liaison to both the Government Relations Advisory Council and the Product Responsibility Advisory Group.

Maurice Norris

Public Affairs Manager

Maurice is the public affairs manager for PPAI. He monitors legislative and regulatory developments affecting the promotional products industry. Maurice also assists members with compliance challenges facing their businesses and helps them advocate for their companies with various aspects and levels of government. Maurice also serves on the board of the Graphic Communications Workforce Coalition.



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04/03/2020 at 1:00 PM (CDT)   |  60 minutes
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