CAS: A Tour Through The Global Cotton Supply Chain

Recorded On: 11/16/2020

Join this session to gain a detailed view into the global cotton supply chain. Mark Messura from Cotton Incorporated, a science-based not-for-profit, will take us through the cotton supply chain, from farming, to ginning, to manufacturing, and more. Along the way, he will discuss the top cotton producing countries in the world, the challenges to traceability, and clarify the facts about different production methods including GM, conventional, and organically-grown cotton. If you source, sell or manufacture cotton products, this webinar is for you. This session will qualify as an elective for the Product Safety Awareness initiative.

Mark Messura

Senior Vice President

Mark Messura is Senior Vice President in the Global Supply Chain Marketing Division at Cotton Incorporated. In this role, Messura is responsible for the company’s global product marketing programs working with manufacturers, brands, and retailers worldwide on topics such as marketing strategy, product innovation, and sustainable supply chains. He is Chairman of the Industry Advisory Board for the Textile Apparel, Technology and Management program at North Carolina State University, where he also serves as an adjunct associate professor. He is a member of the industry advisory boards at Washington State University and Mississippi State University. Messura joined Cotton Incorporated in 1994. Prior to that, he was the Director of Policy and Programs for the North Carolina Rural Economic Development Center, and Associate Director of the North Carolina Board of Science and Technology. Messura earned a Bachelor of Arts degree in Economics from the University of Michigan and a Master of Arts in Policy Analysis from Duke University.

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Session Slides To Download

Cotton Resources

Better Cotton Initiative