CAS: Creating Client Loyalty

Recorded On: 04/14/2017

In this session, join Ruth Verver to learn how to create a customized loyalty plan for your top clients. This enhances your relationship with them and solidifies future business. Through a combination of self-promos, customer loyalty techniques and VIP attention, you’ll find ways to innovate your business and take your business to the next level. Participants will walk away with three primary elements: new ideas for self-promos that will surprise and delight their customers, a unique and unexpected approach to building customer relationships, and a plan to execute that involves critical touch points for the important customers.

Ruth Verver

Co-founder, Paperclip Promotions

Ruth Verver, CAS with over 15 years of marketing and operations experience. After graduating with a BA in marketing from Southwest Texas State (Now Texas State University), she worked for a promotional company as the operations manager where she assisted in growing its sales 400 percent in just 10 years. In 2007, she spread her wings and co-founded Paperclip Promotions, a distributorship in Austin. She served as vice president and membership chair for her regional association and she has served on a PPAI Action Group and Committee. She is married to her high school sweetheart, loves animals and believes we should all find a way to learn, love and laugh a little each day.


1 Point


Desktop and Mobile Device View Of The Session
Open to view video.
Open to view video. Please note the handouts will only be available for the desktop version. Please use any browser on your mobile device to view the on-demand recording.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
CAS: Creating Client Loyalty Quiz
5 Questions  |  3 attempts  |  4/5 points to pass
5 Questions  |  3 attempts  |  4/5 points to pass Please complete the following questions in order to get credit for the session.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available