CAS: Dressing A Brand: Be The Apparel Expert Your Customers Need

Recorded On: 02/21/2018

Do you sell stuff, or create impression sessions? Become a value-added extension of your client’s marketing efforts with advanced apparel expertise and the ability to help them reach branding goals. After participating in this education session, you’ll gain tips and facts that will instantly set you apart. Join Teresa Fudenburg and Doug Jackson for this session and you’ll help your customers make smart apparel buying decisions that drive greater brand awareness and ROI.

Teresa Fudenberg


Teresa has a 25-year track record of helping growth companies carve their unique market space through highly efficient, on-the-mark business and marketing strategies. Serving the gamut of industries including transportation, professional services, pharmaceutical and consumer products – as well as her own start-up – Teresa takes aim at distinguishing an organization through results-oriented branding, marketing and sales strategy. 


Teresa brought this passion to Storm Creek in 2014 with a vision to enhance brands through better apparel. As CEO and majority owner of Storm Creek, she is also the marketing strategist. She’s been instrumental in forging the company’s business model change away from wholesalers to working directly with distributors. 

Doug Jackson


Doug has been making high-quality technical outdoor apparel for nearly three decades. After starting his apparel career in the skiwear and retail sectors, Doug noticed a need for high quality, high value outerwear in the promotional products industry – so that became his focus in 1995. Dubbed “Jacket Jackson” by his peers and customers, he demonstrates a relentless pursuit of apparel that fits, works, looks great and is priced right.

Throughout his career, Doug has traveled the world finding the best technical fabrics and apparel innovations, along with building valuable factory partnerships. This masters-level knowledge of apparel from initial design/ideation to finished garments gives him a 360-degree understanding of what it takes to make best-in-class product. Over the years, he’s built many outdoor apparel brands as well as private label offerings, and in 2006 he launched the Storm Creek brand. As president of and co-owner of Storm Creek, he is the company’s product visionary and sourcing strategist. 


1 Point


Agree to terms to continue.
Agree to terms to continue. Please make sure you have downloaded the session slides, if available, before you watch the session to assist with your note taking while watching the session. Please note, if this is your third attempt at the quiz then it is your last attempt to complete this quiz.
Desktop View of The Webinar
03/02/2018 at 1:00 PM (CST)   |  60 minutes
03/02/2018 at 1:00 PM (CST)   |  60 minutes Please note it will open in a new window. Please do not close the session launch page. Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
Mobile Device View Of The Session
Open to view video.
Open to view video. Please use this option to view the session on your mobile device. Please make sure you complete the survey on the session launch page after the webinar. Please note the links tab materials are only available in the desktop version.
Online Education Survey For Credit
5 Questions
5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
CAS: Dressing a Brand Quiz
5 Questions  |  3 attempts  |  4/5 points to pass
5 Questions  |  3 attempts  |  4/5 points to pass Please complete the following questions in order to get credit for the session.
Certification Credit
1.00 CAS credit  |  No certificate available
1.00 CAS credit  |  No certificate available