PPAI
CAS: Expo East 2019: Winning Today's Price War
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- Non-members - $15
- PPAI Member - Free!
Seven marketing strategies that eliminate price resistance and increase sales revenue. Your price is too high, can you reduce or discount your price? These are the words that business professionals hear every day, and these are the words that will ruin your business sooner or later. Price is not the issue, it’s positioning. In this program, you will learn how to position yourself for maximum profit, along with the seven marketing strategies designed to eliminate price resistance, increase margins and earn more sales.
Johnny Campbell, DTM, AS
Promotional Product Profits
Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits an organization that helps people turn their personal challenges into breakthroughs, and their products and services into profits. Johnny gained his expertise in the insurance industry, where he worked as a corporate trainer and participated in leading hundreds of people through massive organizational changes. He is the past president of the National Speaker Association for the state of Illinois, and is an Accredited Speaker, a designation presented by Toastmasters International for excellence in public speaking. It is held by only Less than 100 professional speakers in the world. Johnny is also the bestselling author of the audio series “The Power of Resiliency,” and a TEDx speaker. His TED talk is called “How an Enemy Can Improve Your Life.” Based on Johnny’s sales results, experiences, and his ability to help clients overcome their challenges, as well as succeed in their businesses and life, he is called: “The Transition Man.”
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