CAS: Incentives, Premiums, and Recognition Programs 101

Recorded On: 05/23/2018

One of the first steps in becoming a program seller is to learn about the types of programs you can sell to your clients and target audience. Join Paul Kiewiet, MAS+ for this introductory course and he will cover the basics of premiums, incentives and recognition programs for the promotional products distributor.


Paul Kiewiet, MAS+

Founder, Promotion Concepts, Inc.

Paul A Kiewiet MAS+ founded a sales promotion agency and sold consumer sales promotions, dealer incentives, years of service and other premium, incentive and recognition programs to companies such as Kellogg’s, Whirlpool, Borden and Coca-Cola. He was chairman of PPAI, inducted into the PPAI Hall of Fame and currently serves as the executive director of MiPPA.

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05/23/2018 at 2:00 PM (EDT)   |  30 minutes
05/23/2018 at 2:00 PM (EDT)   |  30 minutes Please note the session will open in a new window. Please do not close the session launch page. Please make sure your pop-up blocker is turned off in order to access the session once you select it. Once you have completed the session, please close the event recording or webinar window and proceed to the session launch page for the Online Education Survey to receive credit. Please note, it will not be on your event recording or webinar window.
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5 Questions INSTRUCTIONS: Please answer the following questions that best matches your response.
Certification Credit
0.50 CAS credits  |  No certificate available
0.50 CAS credits  |  No certificate available